Generate Leads with the Alside NextSale Neighborhood Marketing Program
With energy costs top-of-mind, there’s never been a better time to sell energy efficient siding and windows. Alside offers you a broad selection of energy-efficient products. And our Alside NextSale Neighborhood Marketing Program® is ready to help you generate leads with consumers who have energy efficiency on their mind. The anchor of the program is our postcard mailing system, where you can send as few as 20 postcards to the neighbors of your current customers. The cost is as low as $.49 per postcard – including printing, address list, mailing services, and even postage! Take the program for a test spin at www.alsidenextsale.com. NextSale program components include… • Newly designed Job Site Signs • Pre-install Canvassing Tools • Targeted Direct Mail • Post-install canvassing Tools • Referral Programs Combine these great lead generation tools with the complete arsenal of professional selling aids we offer, and you are on your way to closing more sales than ever! Ask your Alside Representative for more information.
It’s easy to get started:
STEP 1 GO to Alside’s NextSale Neighborhood Mailing Program online at www.AlsideNextSale.com to view the various leadgenerating mailers and door hangers. Choose size, format, product and promotional focus. STEP 2 MAIL with a strong message. Select your quantity and upload your prospecting list – or have NextSale build a prospecting list for you by simply entering a recent installation address. Place your order and Alside NextSale will mail them for you! STEP 3 CLOSE your leads. With your knowledge of energy price forecasts, energy-efficient solutions and government tax credits, you will earn your prospects’ trust as their Energy Solutions Consultant – not just a salesperson.
The
9 York Avenue Randolph, MA 02368
Berlin, CT 860-296-7272 Manchester, NH 603-669-6359 Pawtucket, RI 401-723-3611 Portland, ME 207-775-6157 Randolph, MA 781-961-3720 Wilmington, MA 978-657-4306 Worcester, MA 508-421-8780
Fall 2008
IN THIs IssuE
Energy Savings from Alside . . . . . .1,2 Prodigy . . . . . . . . . . . . . . . . . . . . . . 3 Excalibur . . . . . . . . . . . . . . . . . . . . 4 Climatech . . . . . . . . . . . . . . . . . . . . 5 Job Site Signs . . . . . . . . . . . . . . . . . 6 Renoworks . . . . . . . . . . . . . . . . . . . 6 ASES Automated Sales . . . . . . . . . . 7 NextSale . . . . . . . . . . . . . . . . . . . . . 8
The
Energy-Savings from Alside - The Means to Go Green”
As the hot summer months start to wind down, and the leaves begin to change, Americans all across the country have one thing on their minds – that first heating bill that’ll soon be arriving in their mailboxes.
T
he price of crude oil is finally starting to stabilize, and many Americans may be optimistic about what it will cost to heat their homes this winter. After all, if oil costs less, shouldn’t everything else be cheaper too? Unfortunately, this is not the reality, and a large number of home owners may be in for a surprise.
And if that’s not enough, the According to the Energy Information Association, which price of electricity is forecasted to provides the official energy statistics increase by 5.7% in 2008 and 9.5% from the U.S. government, in 2009. With these dramatic increases, and uncertainty about residential heating oil the cost of natural gas, consumers prices during the upcoming are focusing on energy savings now, heating season (October more than ever before.
though March) are projected to increase about 25% over last heating season.
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are ENERGY STAR® qualified for all 50 States. It was with this commitment that Alside was named ENERGY STAR® Partner of the Year for three consecutive years. And Alside’s Excalibur windows were also named a Consumers Digest Best Buy.
The good news is that Alside has been looking to the future to solve these problems and provide the solutions you need to Go Green.” Alside offers two insulated sidings, Prodigy® and Charter Oak Energy-Elite®. Prodigy provides industry-best energy savings with a system R-value of 5.0 on clapboard and 5.3 on dutch lap profiles, and is designed to reduce energy costs year-round. Charter Oak EnergyElite vinyl siding has four times the R-value of conventional siding, which means the perfect indoor temperature and reduced energy bills for your customers. High-quality, energy-saving products like Prodigy, Charter Oak Energy-Elite, Excalibur®, and Platinum Series Insulation® are here to help you and your customers combat out-of-control utility costs – right now.
®
There is no question that the phrase Go Green” means far more today than it did less than ten years ago. And going Green” is a lot easier than most people think. It’s about more than recycling or powering your toaster by peddling a stationary bike. It’s really just an effort to be more efficient, a process to help save our planet by making the most out of what we already have. With energy-efficient products from Alside, going Green” is simple and sacrifice-free. Now this is a philosophy you can sell to your customers! Because these are the products they want to hear about – in fact, these are the products they need to hear about. And you can deliver the good news. By offering your customers a wide range of energy-saving products from Alside, you’ll help them save money, while you make money. These are the products of the future, and this is what it really means to Go Green.”
It’s clear that energy-efficiency is something Alside knows all about. When it comes to windows, our ClimaTech and ClimaTech Plus Insulated Glass Packages combine three energy-efficient elements that result in up to 54% more energyefficiency than ordinary insulated glass units. When utilizing ® Solarban 60 Low-E glass and Intercept™ or SST Warm Edge Spacers from PPG, along with insulating argon gas, our windows
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amazingly energy efficient.
your customers save money:
®
Five times the energy efficiency of ordinary siding!
• Prodigy’s 1½˝ insulation provides industry-best energy savings with a system R-value of 5.0 on clapboard and 5.3 on dutch lap profiles. • With the Prodigy Energy Promise, homeowners keep their homes more comfortable year-round and save on energy costs.
show them how:
Calculate potential energy savings at ProdigySiding.com
• The cost of energy is on every homeowner’s mind these days, so use the on-line Energy Savings Calculator to show how much money they can save.
Protection:
Peace of mind backed by powerful warranties.
• Prodigy siding and accessories carry lifetime limited warranties,* including one of the best fade warranties in the industry, from Alside - a company you can truly trust. • Only the highest quality materials used. • Superior performance verified with stringent testing by third-party organizations your customers know and trust.
* See printed warranty for complete details.
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Excalibur…Superior Strength Creates Lasting Comfort
When it comes to comfort and elegance, look no further than Excalibur® vinyl windows from Alside. These windows are part of our extensive line of premium window products featuring all the beauty and durability you expect from Alside. Excalibur windows incorporate the industry’s newest manufacturing processes and design innovations that today’s cost and quality-conscious homeowners’ demand. For even greater energy savings, now homeowners can choose Excalibur windows with the ClimaTech® insulating glass package. ClimaTech combines a multilayer Low-E glass and argon gas, along with the Intercept Warm Edge Spacer System, to achieve ENERGY STAR® certification for advanced energy savings. When your customers compare Excalibur to other replacement windows, they’ll see—and feel— the superior quality of this expertly crafted window. Excalibur windows are now available in your choice of three woodgrain interior finishes: light oak, dark oak or cherry. Choose from Double-Hung, Sliding and Picture Window styles to suit any architectural style or homeowner preference. Perhaps most important, each Excalibur window features easyto-maintain vinyl frames and sashes that won’t chip, peel or corrode so they never need painting or staining! And, like all Alside Window Systems, Excalibur is backed by a Lifetime Limited Warranty and over 50 years of leadership and excellence in the remodeling industry!
Close more sales!
The Excalibur replacement window has been named a Consumers Digest Best Buy – lending heavy-weight power to your window sales presentation, and setting you apart from the competition. It also gives your customers the added confidence that Excalibur is the best of the best—on multiple levels. Excalibur earns high praise for its remarkably strong and energy-efficient construction. When your customers consider the substantial structural upgrades of this premiumquality window, they’ll see why Excalibur is the ideal choice for their home: Performance-Engineered for Exceptional Strength and Durability • Fusion-welded vinyl sash and main frame provide added strength and rigidity • Interlocking steel-reinforced meeting rails deliver increased security and comfort • Multi-chambered extrusions combine for enhanced structural integrity • Heavy-duty, constant-force balance system promises easy operation of the sashes Designed for Maximum Energy Efficiency • Multi-chambered sash and main frame provide airtight insulating chambers for increased thermal efficiency • Double-barrier fin seal weatherstripping at the sash sides, a bulb seal at the meeting rail, and drop-in glazing combine for increased energy savings • Double-strength, double-pane glass delivers increased protection and thermal insulation • PPG Intercept® Warm Edge Spacer system reduces conduction of heat at the edge of the glass for superior thermal performance.
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ClimaTech TG2 …Your Solution for Even Better Window Performance
It is pretty common knowledge that when homeowners replace their windows, it may well become one of the wisest investments they will ever make in their home. And, with today’s state-of-theart manufacturing procedures, energy efficiency and maintenance freedom features, vinyl windows have quickly become the number one choice for replacement windows. But the vinyl, and its multi-chambered insulating design is only part of the story. Over 80% of most windows are glass. This means that the performance of the insulated glass unit is critical in all seasons. Windows need to perform well in the Winter months, and Summer months as well. So doesn’t it make sense, that when your customer is about to make this type of an investment, they should choose a product that will help them to realize a quicker return on their investment? Then offer them an Alside window product with the ClimaTech TG2 insulated glass package, and enjoy the fact that they have made an even wiser investment for their home.
Argon Gas MultiLayer Low-E Surface
Improved Thermal Performance.
Insulated glass units were initially filled with air or dry nitrogen. It was later discovered that a dense, slow moving gas would help to minimize the convection currents within the space, thereby reducing conduction and the transfer of heat. These inert, colorless, odorless and safe gasses have proven to be very successful in improving the thermal performance of a window. This chart, shown in a grams per liter measurement, shows that the ClimaTech TG2 insulated glass unit with two chambers of argon gas will prove to insulate over nearly 50% better than a unit filled with air.
Improving a Window’s Winter U-Factor Performance.*
The U-Factor (also referred to as U-Value) is a number that represents the rate of heat flow through a glazing system. The lower the UFactor, the greater a window’s resistance to heat insulating value. This performance is critical to those homeowners who may experience increased heating conditions not only during the winter months, but very possibly late fall and early spring as well. This chart shows that the ClimaTech TG2 insualted glass unit that utilizes two panes of multi-layer, PPG Solarban® 60 Low-E glass will outperform the standard clear unit by as much as 315%.
What R-Values Mean to Window Products.*
An R-Value is a measure of the resistance of a glazing material or fenestration product to heat conduction. It is the inverse of a UFactor (R=1/U) and is expressed in terms of hr-sq ft-F/Btu. A higher R-Value shows a greater resistance to heat flow and a higher insulating value than that of a low R-Value. Usually, window RValues range from 0.9 to 3.0, except in special cases. This chart shows that an Alside Window with the ClimaTech TG2 insulated glass package is nearly 315% more energy efficient than a standard double-paned unit.
A Solution for Solar Heat Gain.
The solar heat gain coefficient (SHGC) is a number that represents the fraction of solar radiation admitted through a window, both transmitted and absorbed, and subsequently released inward. The lower a window’s solar heat gain coefficient, the less solar heat it transmits, which therefore leads to a more comfortable interior of the home. Climates or seasons that rely heavily on air conditioning will benefit from a window product that displays a lower SHGC. As shown, the ClimaTech TG2 unit will outperform the standard clear insulated glass unit by over 225%. * Based on center of glass (COG).
Take a look at these comparisons based on center of glass performance, and see for yourself why the ClimaTech TG2, triple-glazed insulated glass package with multi-layer Low-E glass with argon gas filling should be your answer to your customers window needs.
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OR ON DE LIN R E
Job site signs now available to order online
NEED A LEAD?
Job Site and Magnetic Truck Signs
www.alsidesigns.com
or ask your Alside representative for more details.
What’s New with Alside’s RenoWorks Pro visualization software?
Alside brings you easy-to-use technology to transform photos of a prospect’s home and show them how it will look after you are done. In a tough market, it could be the extra edge you need to make a difference. The latest update for Alside’s software is available at no charge for those who have purchased yearly maintenance. What does that mean? To begin with, RenoWorks has added a variety of exterior window views so it’s now next to impossible to tell that it’s not the real after photo – the only way homeowners will know is that it’s their house! The perspective tool has also been enhanced to react in real time so that adjusting for angles and depth has never been easier. For those who are just starting out, there are training projects with step by step instructions to get you on your way in addition to the live training that is available.
BEFORE RETOUCHED
If you require tech support outside of office hours, try the RenoWorks Support forum on Contractor Talk, www.contractortalk.com. Post your question and get answers from other RenoWorks Pro users.
To purchase, for more information or to get your update for the software, contact RenoWorks at 877-980-3880 ext. 252. Three and six month payment plans are available at no extra charge.
If you still haven’t tried Alside’s RenoWorks Pro software or would like to see it in action, stay tuned for information on the next series of online seminars we will be offering.
COMPLETED PROJECT
Check out the power of Renoworks
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Introducing ASES Automated Sales and Estimation Software presented by Alside
Automated Sales and Estimation Software (ASES) is an easy-to-use estimation program that is custom designed and tailored for the professional home contracting industry, to increase profits, control costs, provide better organization and reduce estimate errors. ASES gives you the tools to grow your business by increasing estimate efficiency, productivity and sales closing ratios. • Reduces estimating time by up to 50% • Professional, accurate estimate generated immediately. No more writing by hand at the kitchen table. Reduce errors! • Displays full screen color images of product profile and color combinations right in the home, to help increase sales closing ratios • Easy to use! Automatically generates accurate purchase orders containing material quantities, colors, types, sizes, etc. with the click of a button • Accessories are automatically generated, reducing the burden of remembering and writing down miscellaneous materials • Embedded alerts for non-stocked items, items outside of manufacturers specifications or special order products • Input measurements, size and type directly in the field increases daily efficiency • Immediate product price comparisons in the field increases chance to close the deal without giving other contractors the opportunity to bid • Less wasted or unnecessary materials on job site • Increased profit margins!
About CDS:
Contractors Data Solution, LLC is a software design and development company specializing in custom estimating software for the contracting industry. With a combined eight years in software development and 26 years operating, selling, estimating, managing and owning various contracting companies, in addition to seven years of wholesale building materials sales, CDS knows what contractors really need from an estimating program to help them become more efficient and profitable. Built for Contractors By Contractors. Call your Alside Rep for complete details or visit www.contractors-solution.com.
VISIT US ONLINE!
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