Promotional gifts by IMPACTPR

VIEWS: 4 PAGES: 1

									Volume 7 Issue 9


  October 2010




                                    ! Promotional Gifts & Giveaways
                                                                 “Linking Companies to their Communities”


                      “Giveaways” can be inexpensive marketing tools, so       When selecting your giveaway, consider:
                      distribute them liberally at networking events and
                                                                               Its Visual Longevity
                      other sales opportunities; as well as to people who
                                                                               Consider a practical gift that will be kept in constant
                      “opt in” in response to your request to build your
 Susan Jeanne Mertz                                                            view of its recipient.
     President        email/contact list. More expensive promotional
                      giveaways can also be used as corporate gifts for        A pen is a typical inexpensive gift. A clock with your
                      holidays, as a way of saying “thank you”.                logo and phone number, placed on your recipient’s
                                                                               desk will be on view long after the gift is received.
                      In order to get the most out of any free giveaway, you   When you compare the view per person per pound of
                      must be clear on your target audience and your           your advertising dollar, it's easy to see which gift is
 Call us              objective(s) for this effective marketing tactic.
                      Who is your audience/target?
                                                                               the better investment.
                                                                               Think creatively and keep your prospects behavior in
TODAY!                You need to be very clear about who your free-
                      giveaway is aimed at in order to ensure that the
                                                                               mind, not just the price.
                      content, distribution and promotion of it are reaching   Its Practical Use
                      the people you've intended.                              Most promotional items are useful in one way or
                                                                               another. For example, when the recipient uses your
                      Most free products are aimed at getting more people
                                                                               ice scraper he will be reminded of who gave it when
  Begin to            in your target group; or you may create a special
                                                                               he sees your logo, and will be grateful. When was the
                      product for a smaller portion (niche) of your main
                                                                               last time you were grateful to a paper ad?
  make an             target group.
                                                                               Can it be money saving?
                      Reasons to use free giveaways as part of your
                                                                               Giving a business gift that will actually save the
 IMPACT!              marketing strategy include, to:
                                                                               recipient money is always a winner. Simple products
                      * Obtain contact information on targeted prospects;
                                                                               such as pens, bottled water, sticky notes, etc. save
                      * Build your credibility;
 tomorrow!            * Attract traffic to your web site;
                                                                               the recipient from buying their own.
                      * Gain new clients;                                      Bottom line: Will it promote client retention?
                      * Get more publicity;                                    Business gifts generate loyalty and make your
                      * Distribute at speaking/networking opportunities;       clients/prospects aware of your brand. If you have a
                      * Establish yourself as a recognized expert in your      choice to make between two suppliers who are
843.821.3283            field; and                                             quoting the same prices, the chances are you will
                      * Allow people to sample your writing style,             choose the company who has looked after you best
                        philosophy, and the quality of your work before        and, “top of their mind” because you gave them a
                        they purchase your products/services.                  promotional gift.
Susan.Mertz@
ImpactPR.net
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