Volume 7 Issue 9 October 2010 ! Promotional Gifts & Giveaways “Linking Companies to their Communities” “Giveaways” can be inexpensive marketing tools, so When selecting your giveaway, consider: distribute them liberally at networking events and Its Visual Longevity other sales opportunities; as well as to people who Consider a practical gift that will be kept in constant “opt in” in response to your request to build your Susan Jeanne Mertz view of its recipient. President email/contact list. More expensive promotional giveaways can also be used as corporate gifts for A pen is a typical inexpensive gift. A clock with your holidays, as a way of saying “thank you”. logo and phone number, placed on your recipient’s desk will be on view long after the gift is received. In order to get the most out of any free giveaway, you When you compare the view per person per pound of must be clear on your target audience and your your advertising dollar, it's easy to see which gift is Call us objective(s) for this effective marketing tactic. Who is your audience/target? the better investment. Think creatively and keep your prospects behavior in TODAY! You need to be very clear about who your free- giveaway is aimed at in order to ensure that the mind, not just the price. content, distribution and promotion of it are reaching Its Practical Use the people you've intended. Most promotional items are useful in one way or another. For example, when the recipient uses your Most free products are aimed at getting more people ice scraper he will be reminded of who gave it when Begin to in your target group; or you may create a special he sees your logo, and will be grateful. When was the product for a smaller portion (niche) of your main last time you were grateful to a paper ad? make an target group. Can it be money saving? Reasons to use free giveaways as part of your Giving a business gift that will actually save the IMPACT! marketing strategy include, to: recipient money is always a winner. Simple products * Obtain contact information on targeted prospects; such as pens, bottled water, sticky notes, etc. save * Build your credibility; tomorrow! * Attract traffic to your web site; the recipient from buying their own. * Gain new clients; Bottom line: Will it promote client retention? * Get more publicity; Business gifts generate loyalty and make your * Distribute at speaking/networking opportunities; clients/prospects aware of your brand. If you have a * Establish yourself as a recognized expert in your choice to make between two suppliers who are 843.821.3283 field; and quoting the same prices, the chances are you will * Allow people to sample your writing style, choose the company who has looked after you best philosophy, and the quality of your work before and, “top of their mind” because you gave them a they purchase your products/services. promotional gift. Susan.Mertz@ ImpactPR.net Make an IMPACT! www.ImpactPR.net Make an IMPACT! with IMPACT! your community with Understand how to better "Customized Communications" "Messages that Matter" IMPACT! your customers IMPACT! designs polished, IMPACT! strategically places IMPACT! develops effective professional external and internal feature articles and strategic plans based on communication pieces. Our staff announcements of company outcomes, so that you also creates professional, news, products and services in understand your target market efficient and effective targeted media and creates and competition and have the presentations tailored to your written materials that increase knowledge to make informed target market that sets you apart your credibility and build your decisions before implementing from your competition. organization’s identity. PR and marketing strategies. IMPACT! Inc. creates opportunities that link clients to their communities through comprehensive public relations strategies and customized corporate communications.
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