Company Description The number cookie is hard to trace back when it was been invented, the only thing we know is that this cookie has always accompany with us since our childhoods. Although this cookie you can also buy in the traditional market, but we serve high quality, best service, special wrap up and well delivery service. This number cookie is made of cream, sugar, egg and flour. It is easy to make and also a dessert suitable for family and children. This cookie can be use a breakfast for children and snack. We guarantee you that our product is safe and high quality. We want this cookie can be famous as chocolate, being a present or gift to delivery our emotion and what we want to say. You can use this cookie to range special number as date of anniversary or what you want to say to your family and also your lover. It is another choice for you and also an economic choice. You don’t have to buy expensive gift or chocolate. We create various ways to eat this cookie, and the special taste is totally beyond your imagination. Management & Organization Key Employees & Principals Laney Huang, President. Laney Huang is also the owner and manager of FJU BRAVO, a number cookies wholesaler and retail store. Since 1970 her company has created a high-profile mainstream image for number cookies. In 2009, FJU BRAVO had opened 32 branches within various flavors that became so popular and profitable, she decided to expand the concept into a full service restaurant. Laney brings with her a track record of success in the number cookies industry. Her management style is innovative and in keeping with the corporate style outlined in the mission statement. Board of Directors An impressive board of directors has been assembled that represents some top professional from the area. They will be a great asset to the development of the company. Management Structure & Style 1. CEO： Laney Huang is the President and Chief Executive Office, one of the highest-ranking corporate officers or administrators in charge of total management. She is responsible for aligning the company, internally and externally, with their strategic vision. Her core duty is to facilitate business outside of the company while guiding employees and other executive officers towards a central objective. The size and sector of the company will dictate the secondary responsibilities. She has a balance of internal and external initiatives to build a sustainable company. 2. CPO：Jean Chang is the chief production officer. She spends some time working alone on reports, but most of her time (over 60 percent) is spent meeting with representatives from different levels of the production process. In situations where production facilities are spread over large areas, a production manager spends a significant amount of time on the telephone. Her work covers purchasing, production and production support. Jean’s main aim is to increase production capacity by driving efficiency and maintaining continuous improvement. 3. CMO：Carrie Wang is the chief marketing officer. CMO is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer. 4. CFO：Cindy Li is the Chief Financial Officer. The CFO is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. In some sectors the CFO is also responsible for analysis of data. The CFO typically reports to the chief executive officer and to the board of directors, and may additionally sit on the board. 5. CHRO：Sammy Ou is the chief human resources officer. He is a corporate officer who oversees all HR and industrial relations operations for an organization. Similar job titles includes Chief People Officer, Chief Personnel Officer, and Senior VP of HR. Roles and responsibilities of a typical CHRO can be categorized as follows: (1) workforce strategist, (2) organizational and performance conductor, (3) HR service delivery owner, and (4) compliance and governance regulator. CHROs may also be involved in board member selection and orientation, executive compensation, and succession planning. Ownership Laney Huang and the stockholders will retain ownership with the possibility of offering stock to key employees if deemed appropriate. The Board of Directors Managing Directors, President / CEO Production Manager, Marketing Manager, Financial Manager, Human Resources CMO CFO Manager, CHRO CPO Recruitment Officer Customer Wages Maintenance Advertising Manager Sales Manager Training Officer Accounts Dept. Section Head Foremen and Security Head Officers Personnel Dept. Advertising Wages Staff Maintenance, Assistants Sales Team Accounts Clerks Workers Security and Clerks Cleaning Staff The Target market The customer mainly service for children and family because it is a snack suit for everyone. We locate our store beside the streets; it is very convenient for people the stop the car and buy. In our office web also service the delivery, you can buy our product in internet. We have the first store in 13 March 1970, and now we have almost 32 stores in Taiwan and China. We have almost 320 staffs and we set a serious rule and in company we have a happy relation during working. Marketing Plan& Marketing Strategy 1. Diversity of package- we not only make cookies for you, but also offer wrapping papers and boxes. The most important thing is – you can draw pictures if you want or we design it for you. 2. Holidays speciality- Besides the flavors we bake every day, we will serve special flavors or offer a promotion program in holidays.The following statements are examples of promotion programs: (1) Lunar New Year's Day: In order to match traditional customs, we will hold contests from the first day to the fifth day of Lunar New Year's Day. During these days, customers need to figure out idioms which relates to our number cookies. If he or she can figure out idioms more than our staff, he or she can have cookies for free. (2) Valentine's Day: Buy one, get one free!- It means if a couple comes to buy our product, she or he only needs to buy one item with another similar item presented free. However, the promotion will only works when couples pass the tests we design. Also, the supply is limited, if you come to our stores late that day, you may not have this discount. (3) Mother’s Day & Father’s Day: Different from other programs, we will not present the favourable price to attract customers. Instead, we will combine the speciality of our stores- package, we let customer write down words they want to tell their Dad or Mom,then choose boxes and wrapping paper to make a gift with warmness, which is available for only one family. Marketing tools: Print media -- local newspapers, magazines and student publications and handbills. E-DM – use blogs like: pixnet, wretch, yam ...and so on. Community Site – Facebook, Ttwitter, Plurk.... Product and Related Service Here we are going to show you some different ways to eat the number cookies. There are some basic combinations, but once getting more interested in our idea of creative eating style, you are encouraged to add some flavor as you like. Just try it! Use your imaginations! Number Cookies with Ice cream Imagine in a hot summer day that makes you want to have something to cooling down yourself, ice cream with some cookies must be the top choice! Number Cookies with Pudding The soft and sweet taste of pudding combines with the crunchy cookies, another excellent choice for snack! Number Cookies with Cappuccino After lunch hour you would like to have a cup of coffee, so that you can get concentrate and then back to work. It’s also a good choice to add some cookies in the coffee. Coffee flavors the cookies and makes it fantastic! Number Cookies with Yogurt The sweet and a little bit of sour taste from the yogurt with the crunchy cookies is also a good choice. If you like, you can also smash the cookies into pieces and mix it up with the yogurt or yogurt in fruit flavored. Number Cookies with Fruit Try to get as many kind of fruit as you can get, use a peeler if it’s needed, and then chop all the fruit into little cubes. Mix them up, you would get a fresh dish of fruit plate with delicious cookies. We also have packing service. In our office web, you can see we have various types of packing, as you whish. In addition, we have delivery service or we also have store in Taipei, you can take you product by yourself. Here for your information, the packing services are including, for example, special packing for different festivals, specific days, and any kinds of celebrations. According to the customer’s requests and favors, we provide different patterns, styles, and design. New Year Valentine’s Day Mother’s Day Father’s Day Halloween Thanksgiving Day Christmas In addition to the cards which come with our special packing, we have some specific ribbons for customers. You can not only choose different colors but sew the words or names on it. To make your own gift, make it here!