KEITH CROOK 665 10TH STREET BROOKLYN, NY 11215 (718) 965-9695 E-MAIL: KEITH.K.CROOK@AEXPCOM . EXPERIENCE American Express, New York, NY 2001 - 2005 Creative Director and Co-creator of American Express’ in-house advertising agency, AgencyLite, which did almost 12 million dollars in business in its fourth year of operation. Creative responsibilities include the writing, design and production of direct mail packages, html e-mails, postcards, print ads and statement messaging. There’s also an endless amount of side work which includes managing our internal billing, representing the agency at meetings and supervising freelancers. Mimeo.com, New York, NY 2000 – 2001 Senior Copywriter for this revolutionary online printer and responsible for all online and offline copy including FAQs, training materials, banners, print ads, sales collateral pieces, newsletters and direct marketing e-mails and letters. Gibson, Dunn & Crutcher, Los Angeles, CA 2000 Working with their marketing department, I created an original print campaign for this international law firm targeted at venture capital and new technology pubs. Created? I actually wrote, designed and produced each ad, then bought the art and placed the media. Studiosoftware, Los Angeles, CA 2000 Creative Director/Writer on a multimedia wall for the Bank of America’s Financial Services Area at the new StaplesCenter (the building replacing the LA Forum in mid-October). The exhibit featured an array of phased monitors running a two-channel branding piece on the historical role that Bank of America played in building LA, as well as other bells and whistles like an interactive area where fans go on-line to get sports scores and stats. During this project I supervised a team of three creatives, plus two days of b-roll location shooting as well as all off-line and on-line editing. Damian Bisch & Partners Advertising, New York, NY 1995 - 2000 Freelance Copywriter/Art Director on Starter Athletic Sportswear and Gallo television campaigns - and created the Firstdown "Dream it... Be it" print campaign still appearing on billboards around New York City with Jamie Foxx (across from Macys). MTV Networks, New York, NY 1995 - 2001 Besides writing their Rock n' Jock Shows, I had license to indulge my own "jock" fantasies working with superstar athletes like Derek Jeter, Shaquille O'Neill, Alex Rodriguez and Mike Piazza. I also wrote several MTV Movie Specials hosted by Chris Connelly, and served several stints in development. 1000 Monkeys Typing, New York, NY 1997 - 2001 Engaged on a freelance basis as a Copywriter for the company that created the IBM "Solutions for a Small Planet" interactive campaign and created web content for clients like Google, Ziff Davis and Micron Computers. Ogilvy & Mather, Los Angeles, CA 1994 - 1996 Copywriter on Kraft-General Foods for Fruity and Pebbles animated commercial spots, Paramount Home Video print ads and American Express S/E print and radio. EDUCATION Brooklyn College, B.A. (1983-1985) School of Television/Radio Pratt Institute (1980-1982) School of Commercial Art RELATED INTERESTS/SKILLS Dreamweaver, ImageReady, Quark, Photoshop, Illustrator, Word and Powerpoint. Avid traveler (22 countries) and history freak. Moderate German language skills. Screenwriter.
Pages to are hidden for
"keith - DOC"Please download to view full document