665 10TH STREET
BROOKLYN, NY 11215
E-MAIL: KEITH.K.CROOK@AEXPCOM .
American Express, New York, NY 2001 - 2005
Creative Director and Co-creator of American Express’ in-house advertising agency, AgencyLite, which did almost 12
million dollars in business in its fourth year of operation. Creative responsibilities include the writing, design and
production of direct mail packages, html e-mails, postcards, print ads and statement messaging. There’s also an endless
amount of side work which includes managing our internal billing, representing the agency at meetings and supervising
Mimeo.com, New York, NY 2000 – 2001
Senior Copywriter for this revolutionary online printer and responsible for all online and offline copy including FAQs,
training materials, banners, print ads, sales collateral pieces, newsletters and direct marketing e-mails and letters.
Gibson, Dunn & Crutcher, Los Angeles, CA 2000
Working with their marketing department, I created an original print campaign for this international law firm targeted
at venture capital and new technology pubs. Created? I actually wrote, designed and produced each ad, then bought the
art and placed the media.
Studiosoftware, Los Angeles, CA 2000
Creative Director/Writer on a multimedia wall for the Bank of America’s Financial Services Area at the new
StaplesCenter (the building replacing the LA Forum in mid-October). The exhibit featured an array of phased monitors
running a two-channel branding piece on the historical role that Bank of America played in building LA, as well as
other bells and whistles like an interactive area where fans go on-line to get sports scores and stats. During this project
I supervised a team of three creatives, plus two days of b-roll location shooting as well as all off-line and on-line
Damian Bisch & Partners Advertising, New York, NY 1995 - 2000
Freelance Copywriter/Art Director on Starter Athletic Sportswear and Gallo television campaigns - and created the
Firstdown "Dream it... Be it" print campaign still appearing on billboards around New York City with Jamie Foxx
(across from Macys).
MTV Networks, New York, NY 1995 - 2001
Besides writing their Rock n' Jock Shows, I had license to indulge my own "jock" fantasies working with superstar
athletes like Derek Jeter, Shaquille O'Neill, Alex Rodriguez and Mike Piazza. I also wrote several MTV Movie
Specials hosted by Chris Connelly, and served several stints in development.
1000 Monkeys Typing, New York, NY 1997 - 2001
Engaged on a freelance basis as a Copywriter for the company that created the IBM "Solutions for a Small Planet"
interactive campaign and created web content for clients like Google, Ziff Davis and Micron Computers.
Ogilvy & Mather, Los Angeles, CA 1994 - 1996
Copywriter on Kraft-General Foods for Fruity and Pebbles animated commercial spots, Paramount Home Video print
ads and American Express S/E print and radio.
Brooklyn College, B.A. (1983-1985) School of Television/Radio
Pratt Institute (1980-1982) School of Commercial Art
Dreamweaver, ImageReady, Quark, Photoshop, Illustrator, Word and Powerpoint. Avid traveler (22 countries) and
history freak. Moderate German language skills. Screenwriter.