Victor Pest Control
Mouse Trap or
Growth of populations over time:
For a small population, as long as the birth rate is
slightly above the death rate, a population of mice
*Problem- Too many mice to handle
1 2 3 4 5 6 7 8
Conclusion- We are not going to market mouse
traps. Mouse traps market will be left alone. Our
main focus now is to market the best extermination
program for mice and other pest.
Extermination- Both Mice and other rodents.
Rodenticides. Single-dose and multiple-dose rodenticides (toxic baits)
and fumigants are registered for house mouse control. A wide variety of
active ingredients and formulations are available. We recommend you
use commercially prepared materials, because they do not require that
applicators handle concentrated materials that are more hazardous.
Single-dose rodenticides. Single-dose rodenticides are more
hazardous than the multiple- dose (anticoagulant) rodenticides.
Therefore, single dose toxicants should be used by professional pest
control operators or other persons familiar with their use. Single-dose
rodenticides (Table I) will give a quick knockdown of a mouse
population. They may be preferred where mice are abundant or where it
is difficult to get mice to accept a bait for several days in succession
because of competing food items.
Bait acceptance can be increased by "prebaiting" with unpoisoned bait
for several days before the rodenticide is offered. If acceptance of
prebait is poor, do not apply toxic bait, but change bait material or its
placement. "Bait shyness" can occur with some single-dose
rodenticides such as zinc phosphide, so it is best to use them only once
per year at any location.
Remove and destroy all uneaten bait at the end of a poisoning program.
Never leave single-dose baits exposed for more than three to four days.
Multiple-dose (anticoagulant) rodenticides. Multiple-dose
rodenticides (Table II) generally are considered much safer than single-
dose rodenticides. Anticoagulants cause death as a result of internal
bleeding, which occurs as the animal's blood loses the ability to clot and
capillaries are damaged. The active ingredients are used at very low
levels, so bait shyness does not occur when using properly formulated
Mice must feed on most anticoagulant baits for several days before
death will occur. Fresh bait must be made available to mice
continuously for at least two weeks, or as long as feeding occurs. There
are exceptions, however, such as brodifacoum and bromadiolone, that
are capable of causing death after a single feeding, but the mice do not
die for several days. Vitamin K is an antidote for several anticoagulant
FOR ALL YOU EXTERMINATION NEEDS CALL 1800-VIC-PEST.
1.98 percent share of the market.
2. 1 Billion impressions made of our Victor. (V) your
bound to see our logo
3. Providing consumers with the newest technology
offering innovative solutions. Many ways to solve
you rodent problems.
1.New business in extermination.
2.Not enough experience in extermination.
1. Growing business, need to expand into other
2.. Success in pest control in NYC, need to
expanded extermination business.
1.Many other extermination companies out there.
2.Government regulations that improves sanitation
which will decrease the number of rodents, which
will not be good for us. Victor needs rodents to kill
to make profit and sales.
Position- Victor is the best. There is no
Vision- We see Victor controlling the
extermination business in NYC.
Opportunities- To expand business from
Manhattan to all the five boroughs in the
next 3 years
Scope of Business- All five boroughs. All the
five boroughs have a rotten problem,
some more than others. 1 locations in
each borough, to provide customers with
what they want.
Message-To provide a safe and clean home
without any rotten. If you see any rodents
we are there to take them away. Victor
service is like no other.
Market Positioning- Victor is the best
service provided for extermination
of all rodents. Increase consumer
awareness of our service.
Customer Objectives- To get rid of
the mice and rodents. To control
the rodents before they get out
control. Want to be provided
Financial projections- Fixed Cost for
extermination. Flat rate price of
$250 for exterminating your house.
Product or Service Objective- To
provide the best extermination
service out there. The service
Victor provide is like no other.
Victor wants to increase consumer awareness by
30% in 3 months.
1. Give out Brochures about extermination
business (includes all the benefits received by
2. Advertise on trains and busses.
3. Website- provides you with all the information
about our company and lists all the prices.
Fixed rate prices for extermination. Victor offers
the best prices that can not be beaten by other
companies. [Flat rate prices] One price for
Points of Uniqueness (points of differences)
Victor service like no other. Eliminates rodents
and take them away for you. You don’t have
to do anything. All you do is watch us do the
work. Now, which company comes to your
house kills all the rodents and takes them
away? There is only one choice which is
Market Research and
Target Market is anyone that has a mice and rodent
problem. If there is problem of mice and rodents in
your home or business, Victor takes care of it. NY1,
Fox new, CNN news have all stressed the problems
of mice in restaurants. Everyone has some kind of
rodent problems. Rotten are always around and will
be around. Victor eliminates them for you and takes
Income Level vs. Rodent Rate
High income-Low Rodent population
Middle or low income- High rodent rate.
Victor has the best extermination products. Victor also
has mouse traps available. The mouse traps are the
latest ones out there. Victor offers you the best
service and price like no other company. Victor has
the best products out there right now, so why wouldn’t
you choose us?
Target audience and purpose
Target audience for the marketing plan is anyone
that has mice or rodent problems. Whether the
problem is at home or at work, Victor has the
solution. Purpose is to get rid of mice and
Victor has branched of to the extermination business.
Victor already has 98% of the market share for
mouse trap industry. Victor wants to do the same
with extermination industry.
One flat rate price system for all extermination
needs. Other competitors charge different prices
for different types of exterminations. Victor
charges one flat rate price of $250.
The service Victor provides is like no other. If you are
not satisfied with our work, Victor will refund your
VPC: Protecting All Five Boroughs