Te Papa Job Description
Effective Date: 15 July 2009
JOB TITLE: Manager – Marketing and Communications
Directorate: Business Group
Reports to: Business Group Director
Direct reports: 5
Number of staff: Approximately 9 FTE (excluding casual workforce)
TE PAPA’S MISSION & CONCEPT
The Museum of New Zealand Te Papa Tongarewa is a forum for the nation to present,
explore and preserve the heritage of its cultures and knowledge of the natural environment in
order to better understand and treasure the past, enrich the present and meet the challenges
of the future.
Te Papa’s concept is founded on the principles of unified collections, the narratives of culture
and place, the idea of forum, the bicultural partnership between Tangata Whenua and
Tangata Tiriti, and the multidisciplinary approach to delivering a national museum for diverse
Within this concept, matters of concern to Te Papa are expressed within the framework of:
• Papatüanuku – the earth on which we all live
• Tangata Whenua – those who belong to the land by right of first discovery
• Tangata Tiriti – those who belong to the land by right of the Treaty of Waitangi
ROLE OF DIRECTORATE
The Business Directorate is responsible for maximising the operating efficiency and financial
contribution of the revenue producing elements of Te Papa to support the core museum
functions, while ensuring brand strength and integrity. These areas of the organisation
encompass sponsorship and funds development, marketing and communications, retail
stores, hospitality services, picture library, and Te Papa Press.
The Manager – Marketing and Communications is responsible for developing and delivering
the marketing and communications strategy and services for the organisation, internally and
externally, in line with Te Papa priorities and objectives. This role is also responsible for the
relationship with the Friends of Te Papa.
• Develop and deliver Te Papa’s Marketing and Communications strategy in line with Te
Papa priorities and objectives in order to best represent Te Papa, target key audiences
effectively, and positively support the brand image.
• Manage all aspects of marketing and communications for all Te Papa products and
service delivery to assist in meeting Te Papa’s visitor and revenue targets and strengthen
the reputation of the museum both nationally and internationally.
• Manage the brand integrity of Te Papa through the controlled use of the brand,
development and implementation of marketing and communications standards, and
innovative and effective campaigns that positively influence visitor numbers.
• Manage Te Papa’s media and public relations profile through the development and
maintenance of relationships within the industry, by maintaining up to the minute
understanding of key issues and potential areas of media / public interest, and advising
• Develop and deliver an internal communications strategy, and provide internal
communications advice and support to all managers, including Te Papa Leadership
Team and senior management, to ensure all staff are informed about what is happening
in the organisation and the communications maintain Te Papa standards.
• Develop and implement a Web strategy to complement Te Papa’s physical visitor
experience, enhance Te Papa’s online presence, grow revenue and extend market
reach. This strategy will include the use of popular media including Twitter, Facebook,
• Manage the relationship and work synergies between Te Papa and the Friends of Te
Papa to maximise the benefits to be gained from working in partnership.
• Manage the production of all corporate publications to effectively present Te Papa to
target audiences and support the brand image. This involves working constructively and
supportively across Te Papa Directorates for all online content and productions.
• Develop business plans and priorities for the Marketing and Communications team, and
lead the achievement of those, ensuring the business plan is prepared and approved
within the timeline set.
• Provide direction, guidance and support to staff (and contactors) within the Marketing and
Communications team, and foster an environment that supports diversity and attracts,
motivates, rewards and retains the best talent, enabling the team to contribute to
achieving Te Papa’s outcomes and purpose.
• Maintain management control of the Marketing and Communication team’s budget and
management reporting to provide ongoing, accurate, and timely information in relation to
the achievement of the business plan and work priorities and ensure all systems and
processes are followed; this includes making sure budgets are adhered to, expenditure
and other management decisions have the correct approvals, and budgets are managed
Budget authority As per organisation delegations policy, which
may change from time to time
People delegation As per organisation delegations policy, which
may change from time to time
SKILLS, KNOWLEDGE AND EXPERIENCE
Technical skills and/or qualifications required, knowledge and experience
• Commercial management experience in a similar role in a large, complex organisation
• Proven experience in web or e-Commerce strategy development and implementation
• Proven success in media and public relations management
• Experience in managing projects, including coordinated marketing and communications
activities across internal and external parties
• Experience in managing teams with diverse expertise and experience
• Experience in managing diverse and complex relationships
• Relevant tertiary qualification and/or equivalent experience
• Provides an environment where Mäori knowledge and skills is valued and supported, and
current and prospective Mäori staff can achieve their aspirations.
• Demonstrates a working knowledge of bicultural concepts and practices.
• Demonstrates advanced awareness and understanding of the principles of the Treaty of
Waitangi, Tikanga Mäori, and customary concepts.
• Articulates a clear vision, strategy, goals and priorities for the team, ensuring individuals
and teams have relevant goals and objectives and understand how their work fits into the
larger picture. Recognises and rewards the achievement of results.
• Evaluates needs of the team as they relate to helping Te Papa to achieving its purpose.
Able to attract and retain high calibre people, and develop successors and talent.
• Can clearly assess and articulate the strengths and limitations of people. Can accurately
project what various people are likely to do across a variety of performance situations
• Fosters an environment that excites, sustains and rewards the best talent.
• Develops other people’s confidence through consistent action, values and
communications. Sets an environment where employees can develop trust in each other
through behaviours. Maintains high standards of integrity and fairness.
• Understands and respects the interest of all people at all levels, shows empathy and
understanding in response to stated issues. Is able to consider individual interests even
in the face of competing conflicting pressures.
• Is able to draw from past experience to address complex issues, seeking and integrating
different ideas and perspectives taking into account important issues before making
• Identifies the most critical, high-impact issues requiring action and evaluates the costs,
risks and benefits of available solutions.
• Initiates action to address known and unknown factors related to a problem. Takes
calculated risks with a solid understanding of the potential risks and benefits involved.
• Applies sound general management practices to ensure Te Papa operates effectively
and efficiently, and delivers agreed outputs against its outcomes.
• Adopts a strategic and outcomes focussed approach toward people management,
planning and budgeting operational and reporting.
• Identifies and acts to address the impact of internal and external factors on Te Papa’s
• Demonstrates accountability for results.
Machinery of Government
• Demonstrates a good understanding of the principles and conventions of government
and constitutional, legal and politically neutral “whole of government” basis on which the
New Zealand state service operates.
• Works effectively within an environment where politics coupled with public and media
scrutiny are an intrinsic part of organisational life.
• Understands the meaning and implications of key financial indicators to identify key
issues and to develop strategies and plans with a dual focus on cost and risk
• Accurately performs substantial quantitative financial calculations.
• Focuses on profitability and value for money in all business transactions and decisions;
understands and uses analytical financial techniques when making business decisions
and in preparing proposals for funding.
• Expresses thoughts, feelings, and ideas effectively in individual and group situations.
• Projects credibility and poise even in highly visible and adversarial situations.
• Demonstrates high written and oral communication skills with the ability to prepare well-
argued and clear written material and to achieve desired outcomes through negotiation.
• Actively develops and maintains effective networks of professional relationships and
contacts at senior levels across a range of organisations and agencies.
• Establishes rapport, building and maintaining professional and productive relationships
with a wide range of stakeholders.
• Creates and sustains an appropriate image and profile of Te Papa through relationships
held and behaviours demonstrated.
• Maintains an extensive network of technical/professional contacts and other key people
to keep abreast of latest ideas and developments.
• Demonstrates sensitivity to a range of groups and their individual needs and