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LG Application Store Relaunch - PK English

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					                                                          LG Pakistan Website: www.lg.com/pk




     WITH A NEW APPLICATIONS STORE, LG OPENS UP TO
        BOTH FEATURE PHONE AND SMARTPHONE USERS

    Sporting a New Look with a Stronger Line-up of Exciting Applications, New LG
             Applications Store Promises an Enhanced Mobile Experience

Pakistan, Karachi; July 28, 2010 – LG Electronics (LG) today announced the opening
of an all-new LG Application Store, with more than twice as many apps targeting users
of both feature phones and smartphones in 33 countries.


Having comprehensively updated its Application Store, LG is now ready to offer
customers a wide range of fun and useful apps including exciting games like The SIMS
3, Asphalt 4 and popular applications from SPB Series, for its mid- to high-end feature
phones and smartphones. Android applications will be also available at LG’s store later
this year.


“Today, more and more people want mobile devices that make their lives easier and
more exciting through the right combination of applications. To meet this growing
demand, we’ve put a great deal of effort into strengthening our application offerings for
all types of phone owners,” said Mr. K. Wan Kim, CEO, LG Electronics Middle East
Africa. “By studying customer insights and collaborating with top-level companies, LG
is working to produce some of the best applications on the market, and a truly singular
mobile experience for our customers.”


Following the revamp, the LG Application Store will offer more than 3,000 applications
from its cleanly designed, easy-to-use new site. Approximately half of the applications
will be devoted to feature phones, a significant number in a market that has, to date,
been overwhelmingly focused on smartphones.


According to research by Strategy Analytics, a market research company, over 90
percent of feature phone owners in the US and UK are interested in downloading and
installing applications such as SNS (Social Networking Service), IM (Instant

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                                                                            LG Pakistan Website: www.lg.com/pk



Messenger), VoIP (Voice over Internet Protocol), and navigation and mapping. 1
Having taken the lead in mid- and high-end feature phones that are adopting many of
the trappings of smartphones, LG, through its new, improved Application Store, is
offering consumers more ways than ever to use their feature phones in creative and
dynamic ways.


Along with a range of applications for Windows OS phones that are already on sale, the
new LG Application Store will also extend its line-up of applications for Android-
powered smartphones at the end of this year. With demand for Android-powered phones
set to surge worldwide, the LG Application Store is well placed to enhance consumer’s
mobile experience, offering greater value and genuine benefits to owners of LG’s
Android smartphones.


The all new LG Application Store opens today in 23 markets. LG aims to increase the
number of applications in the LG Application Store to 4,000 by the end of this year and
to expand the service to 33 countries including the UK, Germany, France, Italy and
Spain       and      Iran.    To      experience       the     new      LG       Application        Store,      visit
http://www.lgapplication.com.
                                                        ###


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing more than 82,000 people working in over 115 operations around
the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five
business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business
Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets,
air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of
Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive
designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global
sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information
company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an
optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile
computing products, while continuing its leadership role in mobile communication with stylish designs and smart
technology. For more information, please visit www.lg.com.



1
    Source: Analyst Report from Strategic Analytics (Issued on May, 2009)


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                                                     LG Pakistan Website: www.lg.com/pk



Media Contacts:

LG Electronics, Inc.
Imran Zaki
Senior Manager Marketing & Corporate Communication
Tel: +92300-8292900
imran.zaki@lge.com


LG-One
Mustafa M. Hussain or Khurram Zia Khan
Tel +92-213-5837674, fax 92-213-5867103
mustafa@apr.com.pk or khurram@apr.com.pk




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