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Rose_ White Blue Parade

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					The Rose, White & Blue Parade is coming together! We have over 75
parade units! We thank you in advance for your support and participation
for the parade. A lot of work goes into putting a parade together, so here is
information on the event. Please read through it carefully for important
info pertaining to you.




                                                                                         &
Here’s some information regarding
     A. Parking
     B. Parade Units/Participants Info
     C. Parade Spectators                                                                Rose, White
     D. Festival Booth Set-up/Breakdown
     E. Festival Map
                                                                                            Blue Parade
     F. Street closure notice

A. Parking

Parade Units/Participants Parking
Parade units may park at the retail parking lot on West San Carlos at Dana (Cash & Carry Lot: 1731 W. San Carlos Street).
Another location within walking distance is street parking on Dana Avenue between W. San Carlos and Shasta Avenue:
This will only be accessible to enter from W. San Carlos as the intersection at Shasta Ave. will be closed.
Please respect parking laws and neighbors by being careful to not block driveways.
NOTE: Shasta Avenue will be closed at Dana Avenue and W. San Carlos starting at 7:00 a.m. Please park in the shopping
center customer parking on West San Carlos or at one of the suggested parking areas listed above.

Parking at the Parade End/Festival
There are two public parking lots near the conclusion of the parade:
     Downtown College Prep - located at the corner of Lenzen and The Alameda.
     Mexico Lindo Lot - corner of Race Street and The Alameda.
We have received permission for the use of both of these lots.

B. Parade Units/ Participants Info

Parade Staging /Lineup
Staging Area is located at the retail parking lot of Cash & Carry in the rear of lot (1731 W. San Carlos Street)
•	 Please arrive between 8:00 AM - 9:00 AM to the Parade Staging Area. Parade kicks off at 10:00 AM. Please be on time
   to avoid affecting the parade line up.
•	 Check in with parade captain at Dana Ave. entrance (See diagram A)
•	 A map of the line-up area is attached (See diagram A).
•	 Please see the Parade line-up list to find out your Unit # and which area you are assigned: VIP, Rose, White, Blue,
   Patriots, Firecrackers or Martin Avenue.
•	 Rose, White, Blue Patriots & Firecracker Units: Please ONLY enter from DANA AVENUE off W. San Carlos Street to
   check-in location.
•	 Floats & Trucks: Please ONLY enter from DANA AVENUE off W. San Carlos Street, turning LEFT onto MARTIN AVE.
•	 VIPs: Please ONLY enter into parking lot from W. San Carlos Street entrances
   to the VIP section located on the Westside of lot along Shasta Ave. You may
   also be dropped off here. If needed, your convertibles may drive you back to
   staging area at conclusion of parade/festival.




                                                                                                            &
•	 Equestrian Units: Please park trailers in parking lot at W. San Carlos Street at
   southwest corner of lot. The area will be coned off. Please remain there until
   your units are called forward.
•	 Bike and Wagon Participants: Please report to Westside of parking lot indicated
   on Diagram A. An adult must accompany children riding or walking in the
   parade. Decorating supplies are available for those who have not already                                 Rose, White
   decorated their bike. Please arrive promptly at 8:00 am if you are planning
   to decorate, no later than 9:30 a.m. Decorating supplies are limited. An area
   at the end of the parade route will be available to park bikes for the festival.
                                                                                                               Blue Parade
   We recommend bring a bike lock if you plan to park and leave your bike in
   this area.

Parade De-staging
•	 Please drive slowly when arriving at conclusion of the parade for safety.
•	 The parade will be directed to conclude in the parking lot behind the
   Westminster Presbyterian Church. Please follow the direction of the parade staff in the lot.
•	 Shasta Avenue between the parking lot entrance and The Alameda will be closed for vehicle display. If you have not
   reserved a spot with the parade coordinator for a post parade car display, please continue to exit through the church
   parking lot out to Shasta Avenue towards Sequoia Ave.
        Rose, White & Blue Parade
        Parade Staging Area
•	 The cars will be parked/grouped by car club if possible.
•	 Floats and trucks will be parked for display in the church parking lot.
•	 An area will be designated for bike parking as well.
DIAgrAm A


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                                                                                                                             Street Closed
                                                                                                                             Only units assigned
                                                                                                                             to Martin will be
                                                                                                                             allowed to enter.


         Merge                Martin Ave.                            Floats & Trucks

                                                                                                                                   Check
        Toilets                             Rose      White                            Blue      Patriots    Firecrackers                          Please
                                                                                                                                     In
                                                                                                                                                   Enter
                                                                                                                                                   Here!


                                                                              Retail Buildings
                      VIP’s




                                                                                                                                                     Dana Ave.
           Bikes




                                                   Participant Parking



                                                                    West San Carlos
C. Parade Spectators
•	 Please refer to street closure map (attachment A)
•	 We encourage you to line up along parade route for best viewing.




                                                                                            &
•	 Street parking is available along parade route where streets are not closed.
•	 Residents are encouraged to view the parade in the front of their homes along
   parade route
•	 Please respect neighbors by not trespassing on private property.
•	 A small viewing area of bleachers will be located at the corner of Sequoia               Rose, White
   Avenue and Hanchett Avenue for first come, first serve.
                                                                                               Blue Parade
D. Festival Booth Setup and Take Down
•	 Check-in will begin at 8:00 am for Festival Booth participants.
•	 Parking along The Alameda between Hanchett Ave and Shasta Ave. will be
   coned off. This coned off area will be a vendor loading zone area between
   8:00 am and 9:30 a.m.
•	 Please drop off your supplies and then park your vehicle across the street at
   the parking lot at Downtown College Prep.
•	 After 9:30 a.m., this coned off area will be blocked off to any vehicle access until after 3:00 p.m. for loading.
•	 Please check-in at Volunteer Check-In booth when you arrive to confirm your booth location.
•	 Booth vendors are responsible for their own booths.
•	 The Rose, White & Blue Parade committee will provide the canopies, proper anchors for tents, tables and chairs to
   those who requested in advance.
•	 Booths need to be set up and ready by 9:30 am. (Since the parade begins at 10:00 a.m., we anticipate parade spectators
   arriving early)
E. Festival map

Rose, White, & Blue Parade & Festival
Festival Area                                                                                                                                    Food Booth      Ticket Booth

                                                                                                                                                 Display Booth   Toilets
                                                                                                                                                                 Dumpsters/trash
                                                                                                                                                 Game Booth
                                                                                                                                                                 & Recycling
                                                                                             The Alameda

                                                               Walkway Area - No Parking         Vendor Loading zone 8 am - 9:30 am
                                                                                                                                                      Pillar
                                          Bus Tours
     Railcar Display
       Antique




                                               Tables & Seating

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                                                                                                                                                                   Retail Building
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                                                                                     Retail Building
               Area




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                                                                                                                                                                               House




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                Post-Parade Car Display




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                                                                                                                                                                           Kids Art
                                                      Church

                                                                                Playground             Non-pro t Center



                                                                         Kids Bike
                                                                          Parking




                                                                                                                                      Hanchett Ave.
                                                                                                  Church



                                          Post-Parade Car Display Area
                         Shasta Ave.




                                                                   Parade De-Staging Area

                                                                   Post-Parade Float Display Area




F. Street Closure Notice (see Attachment A)


    Contact Info
    Thank you in advance for your hard work building floats, gathering friends, and
    helping us celebrate the 4th of July Rose, White & Blue Parade!
    If you have any questions, visit our website at: www.the-alameda.com
    Please contact Maria Le at (408) 795-1859 or by email at rwbparade@gmail.com
                   IMPORTANT
          STREET CLOSURE NOTIFICATION
                  JULY 4, 2009


                                                                                          &
Dear residents and Business Owners,
The Alameda Business Association, is pleased to announce that it will be hosting
the 2nd Annual 4th of July, Rose, White and Blue Parade on Saturday, July 4,              Rose, White
2009.
Event Information
                                                                                             Blue Parade
Enjoy a family holiday filled with History, Patriotism and Roses! Parades on The
Alameda started with the Carnival of Roses in 1896 and continued with The
Fiesta de Las Rosas Parade in the 20’s. This year we will have a community parade
featuring neighborhood children on bikes, scout troops, floats, antique cars, and
firetrucks. The parade will begin at 10:00 am and is expected to conclude by
12:00 pm.
Our street festival at the conclusion of the parade will feature food booths, a jump house, carnival booths, and items for sale
and will benefit community non-profit groups. Local neighborhood groups will have history booths showing photos of the
Shasta/Hanchett, College Park and Rose Garden neighborhoods. The festival will be from 11:00 am to 3:00 pm.
road Closures That may Impact You
At 9:00 am, Police and event personnel will implement a soft closure along the entire parade route. The parade begins
at 10:00 am, and streets will reopen on a rolling basis as soon as the last participant has passed and all course support
materials have been removed. Most road closures and detours will be in effect between the hours of 9:30 am and 12:30 pm.
Some streets near the parade staging area and the festival area will be closed as early as 7:00 am. This is necessary for the
safety of the participants and setup.
Please review the enclosed road closure grid and course map for more information. Residents and businesses located near
the parade route are urged to plan ahead and to be aware of road closure schedules and alternate access routes.
get Involved
Spectators are encouraged to line the parade route to cheer on parade units as they pass through your neighborhood.
Tow Away Zones
Many areas along the parade route will be posted as “No Parking - Tow Away Zones.” Please adhere to dates and times
posted; the “Tow Away Zones” will be strictly enforced and vehicles will be towed at the owner’s expense.
Visit our website for a full list of no-park zones and times.
Businesses
Due to restricted vehicular access, businesses are encouraged to schedule deliveries accordingly.
For more Information
Visit The Alameda Business Association website at www.the-alameda.com for information regarding road closures and
alternate access routes. If you need further assistance after viewing the website, please email maria.le@sanjoseca.gov or
call 408.795.1859.
Clean Up
After the parade, litter will be picked up along the route by San Jose Conservation Corps staff.
                   STREET CLOSURE MAP
Dear residents and Business Owners,




                                                                                                                                                                 &
Please plan for these closures.
Closed Streets
The portions of the streets that are on the parade route will be closed —no in or

                                                                                                                                                                 Rose, White
out access of vehicles— from 9:00 am until the parade passes through (expected
to be finished by 12:00 pm).                                                                                                                                     Rose, White
Soft Closures
The intersections indicated as “soft closures” will be closed to through traffic
                                                                                                                                                                    Blue Parade
                                                                                                                                                                     Blue Parade
but residents will be able to exit and enter by vehicle for a portion of the street.
Through traffic will not be permitted to cross over the parade route.
Festival Area Shasta & Hanchett St. Closure and martin Staging Area
Closure
The end of Hanchett Ave and Shasta Ave at the intersections with The Alameda
will be closed longer than the other streets for the festival. These streets will be
closed from 7:00 am to 4:00 pm for this section.
The Parade Staging Area
which will be on the                                                                                            NOTE: Residents in Festival area
                                       Parade Route (9:00 am - Parade passes through)
section of Martin Avenue                                                                                        will not be able to get out or in




                                                                                                                                                                                           Th
                                       Street Closures “Soft Closures”                                          from 7:00 am to 4:00 pm.
between Dana Ave and                                                                                                              e.                                                                                 PARADE END




                                                                                                                                                                                              e  Al
                                                                                                                                Av
                                       (9:00 am - Parade passes through)
                                                                                                                                                                                                                   & FESTIVAL AREA




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Shasta Ave will be closed                                                                                                   y




                                                                                                                                                                                                       m
                                       Street Closure for Parade Staging (7:00 am - 12 pm)                               ar




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NOTE: Residents living                                                                                                                     He

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                                                     Martin Ave.                                   NOTE: Residents in this area will
                                                                                                   not be able to get out or in from
                                                                                                   7:00 am to 12:00 pm.

                                                                                                     West San Carlos St.
                                      PARADE START
                                     & STAGING AREA

				
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