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					{We all love traffic coming to our website|Traffic is the lifeblood of our online business|For an online
business, traffic is {vital|essential|necessary} to it|Online businesses {must have|need|require} traffic to
{turn|create|earn} a profit}. {The more the merrier in most cases|Generally, the more traffic the better|In
general, the more the better}.


{However, as a marketer, that isn't {the|always the} case|This {isn't|is not}
{often|generally|typically|always} the case for marketers|For marketers though, this {isn't|is not}
{often|generally|typically|always} the case}. {Marketers {want|need} targeted traffic and they {want|need}
to know where it is coming from|Marketers must have targeted traffic and to earn full from it, they need to
know where it {is coming from|comes from}}. {Not knowing where your traffic is coming from means you
don't know which traffic generation methods are {working|effective|working for you}.|If you {{do not|don't}
know|are unaware of|{aren't|are not}} where your traffic {comes from|is coming from}, then you {{do
not|don't} know|are unaware of|{aren't|are not}} which traffic generation methods are
{working|effective|working for you}.}


{{The majority of|Many|Most} marketers make no|Very few marketers make any|There are few marketers
who make any|Only the successful marketers make any} effort to {track|monitor} their {traffic|visitors}.


{{If you are|By} paying for advertising and not tracking your {traffic|visitors} you are {throwing money
away|losing money|potentially losing money}|Anyone who pays for advertising and is not
{monitoring|tracking} their {visitors|traffic} are {potentially losing money|throwing money away|not getting
the best return on investment}}! You {have to|must} {know|be aware
of|recognize|understand|comprehend|realize|recognize} {which adverts are {working and which are
not|generating {sales|income|money} and which are not|effective and which are not}|what advertising
methods are {producing {income|results}|generating {results|income}}}. {This way you can do more
advertising that is earning you money and less of that which isn't|Then you can do more of what is working
and less of that which {isn't|is not}|You can then increase your {income|earnings|profit} by doing more of
the adverts that are {working|effective} and less of those which {are not|aren't}}.


{{Tracking|Monitoring} your {traffic|visitors} doesn't need to be {difficult|hard|tricky|complex} and can be
done {very easily|quite simply|quite easily|very simply|simply|easily|without too much trouble|fairly
easily|fairly simply}|{Visitor|Traffic} {monitoring|tracking} doesn't have to be
{difficult|hard|tricky|complex}|It doesn't have to be {difficult|hard|tricky|complex} to {monitor|track} your
{visitors|traffic}}. {You can {buy|purchase|invest in} scripts and services that will {track|monitor} your
website {traffic|visitors} for you|There are scripts and services you can {buy|purchase|invest in} that will
{track|monitor} your website {visitors|traffic} for you}. {These vary from the cheap to the expensive, the
good and to the brilliant|These can be good, bad and downright terrible|These vary greatly in {price|cost}
and features|The features and {price|cost} of these vary {greatly|immensely|a lot|significantly}}.


{You don't need to have a script or service to track your {traffic|visitors}, but it can often make it much
{easier|simpler} for you|A script or service {frequently|usually|often} makes it {simpler|easier} for you to
{track|monitor} your {traffic|visitors}|Using a script or service will {usually|often} make it {simpler|easier}
for you to {track|monitor} your {traffic|visitors}}.


{A {simple|easy|quick} {{visitor|traffic} tracking method|{way|method} of tracking {visitors|traffic}}is to
use Google Analytics|Google Analytics provides {{simple|easy|quick} {visitor|traffic} tracking|a
{simple|easy|quick} {way|method} of {visitor|traffic} tracking|a {simple|easy|quick} {way|method} to track
your {visitors|traffic}}}. {This is a free to sign up service that many marketers are using|This service is free
to use|There is not cost for this service|This popular service is free|Because this service is free, it is popular
with many marketers|Many marketers use this service because it is free}. The {good|best} thing about
{it|this service} is that it {offers|provides} {in depth|detailed} {stats|statistics} and can track {almost|pretty
much|just about|practically|very nearly|virtually|nearly} anything. The {downside is|negative thing is|bad
thing is} that it {offers|provides} {in depth|detailed} {stats|statistics} and can track {almost|pretty much|just
about|practically|very nearly|virtually|nearly} anything!


{The complexity of it is {a good and a bad thing|both good and bad} because you can find out so much
about your website that it will initially
{confuse|puzzle|perplex|baffle|baffle|mystify|bewilder|confound|bamboozle} you|Initially, the
{amount|complexity} of information will
{confuse|puzzle|perplex|baffle|baffle|mystify|bewilder|confound|bamboozle} you}. {However, once you
have spent some time {getting to know|understanding|analyzing|using} the results it will prove very
useful|When you spend some time {getting to know|understanding|analyzing|using} the results it will prove
very {useful|revealing|enlightening}|After you have spent some time {getting to
know|understanding|analyzing|using} the results it will prove very {useful|revealing|enlightening}}.


{Firstly you have to {add the code|insert the code in} to your {website|web page|web site}|The first thing is
to {add the code|insert the code in} to your {website|web page|web site}|You must first {add the code|insert
the code in} to your {website|web page|web site}}. {This code is unique for each of your websites and
needs to be inserted at the bottom of each page in your website just before the closing body tag|This is a
unique code for each website and must be {inserted|placed|put} just before the closing body tag at the
{bottom|end|footer} of each page}.


{Once it is reporting data, you need to drive {a decent amount of|some|an amount of} {visitors|traffic} to
your site to get some good results|In order to see results, you must {drive|send} {visitors|traffic} to
it|Sending {visitors|traffic} to your {web site|web page|website} will allow you to start seeing results}.


{Analytics will report on all activity on your website and even go as far to overlay where people are clicking
to help you understand the activity on your website|All website activity is {tracked|reported} and you can
even see an overlay map showing where {your visitors|people} click on your {website|web site|web
pages}|As well as {tracking|reporting} all activity, Analytics provides an overlay map showing you where
{your visitors|people} click on your {website|web site|web pages}}. {You can link your analytics account
with your Adsense and Adwords accounts to further help you understand how well they are working for
you|You can {gain|get} a further understanding of your Adsense and Adwords {performance|statistics} by
linking them to your Analytics account|By linking Analytics with Adsense and Adwords you can
{discover|see|understand} how {profitable these are|well these are working|well these are performing} for
you}.


{One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to
lists|A {major|significant|big} {feature|benefit} of Analytics is it {allows for|provides} goal tracking which
{can track|tracks} sales and subscriptions}. {It can be a bit {difficult|complex|tricky|hard} to get working
behind scripts and membership sites, but is {worthwhile|worth it|worth using|worth the time}|If you {use
scripts|are using a script|have a membership script|run a membership site} on your website it can be
{difficult|complex|tricky|hard} to get it working, but it is {worthwhile|worth it|worth using|worth the time}}.


{The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is
completely free|Apart from the features, the big {selling point|appeal} to {a lot of|many} marketers is the
{cost|price} ... it's free}. {Of course, Google get to {understand|know|see} exactly what {happens|is
happening} on your website, but that is a small trade off for such in depth analytics.|Google get to
{see|know|understand} how your {visitors|traffic} interacts with your {website|web site} but {that's|that is}
a small {price to pay|trade off} for such in-depth analytics}


Using Google Analytics will {{give you|provide you with} a good understanding of|help you to
understand|help you know|{help|assist} you in knowing} where {your traffic is coming|you get your
traffic|your traffic comes} from {and|as well as} what it {{is doing|does} on|does when it {gets to|lands
on}} your {site|website|web site}. {{Through|From} this you can {improve|enhance|increase} your
conversion rate, and in turn, your profits|This information will {help|allow|assist} you to
{improve|increase|boost|enhance} your conversion rate {as well as|and} your profits|This will
{help|allow|assist} you to {improve|increase|boost|enhance} both your conversion rate {as well as|and} your
profits}.


Cam Walker

				
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posted:9/3/2011
language:English
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Sean Beshore Sean Beshore http://
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