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Gold Standard Brand Manual

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					Gold Standard Brand Manual
The Gold Standard Brand Manual
Guidelines for using the Gold Standard’s Trademark
and Online Marketplace




Contents
1. Why Engage With The Gold Standard |1
2. The Golden Pages | 4
3. How To Engage With The Gold Standard | 6
4. The Gold Standard Trademark | 7
Annex A: Rules and Guidelines for GS Logo Denominations
  and Marketplace Representation
Annex B: Opportunities for Sponsorship
Annex C: Logo Release Form
Annex D: Portfolio Pledge Form
Annex E: Terms and Conditions




The purpose of this manual is to explain some of the engage-
ment opportunities with the Gold Standard and explain the
rules governing the use of the Gold Standard trademark.
The statements in this Brand Manual are for informational
purposes only and do not constitute legal advice, promises
or guarantees. The Gold Standard will use its reasonable
best efforts to implement the guidelines in this Brand
Manual. At all times The Gold Standard reserves the right to
act in furthering its mission not withstanding the guidelines
in this Brand Manual.


Please contact the Gold Standard if you require clarification
or have further questions:


partnerships@cdmgoldstandard.org
Ph. +41 (0) 22 788 7080
Fax +41 (0) 22 788 7082
Chapter One: Why Engage With The Gold Standard

What is the Gold Standard?
The Gold Standard is the world’s premium standard for the      The Gold Standard is an independent nonprofit that has
development of quality carbon projects and offsets in both     been consistently recognized as the premier certification
the compliance and voluntary carbon markets. Developed         standard in both the compliance and the voluntary carbon
in 2003 under the leadership of WWF, the Gold Standard         markets and is the only independent quality standard for
was designed to help realize the twin goals of the Kyoto       voluntary carbon offsets. This is largely due to its indepen-
Protocol – environmentally rigorous mitigation opportuni-      dent Technical Advisory Committee, which is responsible for
ties within the carbon market and international sustainable    reviewing and approving project applications.
development. The Gold Standard for CDM was launched in
2003 after a two-year period of consultation with stake-       Gold Standard credits offer transparent, widely endorsed
holders, governments, NGOs and the private sector from over    practices, foster sustainable development and benefit the
40 countries. The Gold Standard for verified emissions         local communities that host them. They are in high demand
reductions (GS VER) was launched in 2006 and counts            in both the compliance and voluntary carbon markets.
almost 400 projects in its pipeline.
                                                                  • In June 2007, INCIS, the coalition of financial
The Gold Standard method ensures that carbon mitiga-                 institutions including Barclay’s, Credit Suisse,
tion projects facilitate a transition to renewable and more          Fortis and Morgan Stanley, (today known as Car-
efficient energy sources, foster sustainable development             bon Markets & Investors Association) officially
worldwide and deliver measurable benefits to the local               endorsed The Gold Standard as a standard of
communities that host them. Its internationally recognized           choice for carbon mitigation and publicly recom-
quality label is awarded to renewable energy and energy              mended the purchase of Gold Standard offsets.
efficiency projects that fulfill these criteria.
                                                                  • A March 2008 report written by the Stockholm
Over sixty (60) environmental, development and other                 Environmental Institute and Tricorona recom-
non-profit organizations worldwide officially endorse the            mended the Gold Standard as the most fully-
practices of the Gold Standard. This has led many market             developed and rigorous standard in the voluntary
actors to pursue association with the Gold Standard in an            market.
effort to differentiate themselves in an otherwise confusing
and opaque marketplace.                                           • The 2009 ENDS Report stated that “[t]he Gold
                                                                     Standard remains the most respected and in-
                                                                     demand standard ... and these will continue to be
                                                                     the most well-respected and in-demand credits in
                                                                     the market.”




                                                                                              The Gold Standard Brand Manual | 1
What are the ways my organization can
engage with the Gold Standard?

There are several ways you or your organization can            The Gold Standard abides by the following principles for
engage with the Gold Standard.                                 engagement with third parties:


Projects can communicate that they are registered to The       • Transparency: Gold Standard and third parties engage in
Gold Standard (“Registered Project”) or applying for Gold        fully transparent agreements with the carbon market.
Standard certification (“Project Applicant”). Registered       • Merit-based engagement: Gold Standard only recognizes
Projects and Project Applicants are listed in the project        partner organizations that have demonstrated their com-
database, hosted in our Registry. Credits issued from a          mitment to using the GS brand.
Registered Project are called Gold Standard certified. End-    • Promotion of the GS Market: Gold Standard only accepts
users and organizations re-selling Gold Standard credits         sponsorships from organizations that are committed to
can make a Portfolio Pledge that a significant part of their     promoting the GS mission.
overall credit portfolio constitutes Gold Standard credits.
Portfolio Pledges are listed in The Golden Pages of the
website. Carbon market service providers can earn a listing
on The Golden Pages by demonstrating their experience
in conducting Gold Standard transactions or by offering
innovative products that prefer other Gold Standard users.
All market actors can choose from a wide range of sponsor-                No matter what form of engagement The Gold
ship opportunities that support the Foundation in building                Standard executes – no third party will be
a credible and solid framework for the ongoing growth of                  granted any special treatment in the certification
The Gold Standard market.                                                 process or preferential access to Gold Standard
                                                                          bodies like the Technical Advisory Committee
See page 6 for more information about how to engage with                  or the Foundation Board. The Gold Standard at
The Gold Standard.                                                        all times retains full independence in handling
                                                                          its core business and in furthering The Gold
                                                                          Standard’s mission.




                                                                                             The Gold Standard Brand Manual | 3
Chapter Two: The Golden Pages

The Golden Pages lists buyers, sellers, carbon market            insurance providers, website networking companies, and
service providers, sponsors and supporters according to          auction platforms. Service Partners pay a one time fee to
demonstrated commitment to The Gold Standard. The mar-           the Gold Standard in exchange for a series of co-marketing
ketplace is designed to provide an easy-to-access network        activites, two listings on the Golden Pages (one under
of the active players in The Gold Standard market.               Service Partner and the other under a category of choice,
                                                                 excluding the portfolio pledge category), and monthly stra-
Portfolio Pledge:                                                tegic calls with the GS team. GS Service Partners also have
Gold Standard offers market participants the opportunity to      the right to use a version of the GS logo for their own brand
differentiate themselves from other market actors by com-        building purposes.
mitting to a “Portfolio Pledge.” This enables a retailer
reselling Gold Standard credits to publicly communicate          Market Activity Listings:
a future portfolio during its development and provides           As in any other commodity market, trading in Gold Standard
security to its customers that their emissions will indeed be    carbon credits is made possible by the provision of an
offset with Gold Standard credits. Buyers can demonstrate        array of commercial services to enterprise owners, project
their commitment to offering Gold Standard credits before        developers, re-sellers and end-use buyers. Some firms
they have actually acquired and retired these credits. This      are highly specialized and provide only one such service.
creates more flexibility in the emerging and at times illiquid   Others provide an array of services in several segments
Gold Standard market.                                            of the market. The following market activities may also be
   Executing a Portfolio Pledge will allow you to com-           listed on the Golden Pages if the organization demonstrates
municate in accordance to the Gold Standard’s Brand and          an active commitment to the Gold Standard:
Trademark Rules and to distinguish yourself from those free      • Accounting, Insurance and Legal Services
riding on The Gold Standard brand, but requires basic re-        • Brokerage and Trading Services
porting. In addition, executing a Portfolio Pledge requires a    • Carbon Advisory and Asset Management Services
formal and significant commitment to source Gold Standard        • Information and Communication Services
credits via a signed Memorandum of Understanding with            • Project Development Services
The Gold Standard (details on how the pledge is calculated       • Project Finance Services
are detailed within). See Annex D for a sample Portfolio         • Validation and Verification Services
Pledge Contract.
   Portfolio Pledges are listed on the Golden Pages in the       Sponsors:
order of the percentage they commit to Gold Standard. For        The Gold Standard‘s sponsorship opportunities are open for
those Portfolio Pledges of 51% or more, the two free listings    everyone and on an on-going basis. The Gold Standard will
are automatically “highlighted” on the website, meaning          actively invite organisations and individuals to become Gold
they are accompanied with descriptive text and placed more       Standard Sponsors for various categories, but everyone is
visibly on the marketplace then “regular” listings.              free to contact The Gold Standard with enquiries concerning
                                                                 sponsorship. The Gold Standard is under no obligation to
Service Partners:                                                provide reasoning for rejecting any given sponsorship offer.
Service Partners provide specialized services and prod-
ucts at a discounted price to provide an added benefit for
GS market users. Service partners in the past have been
                                                                                                The Gold Standard Brand Manual | 4
NGO Supporters:                                   How does the Gold Standard communicate
Since 2003 over 60 non-governmental organizations with its community?
have become Gold Standard supporters by endorsing our
methods. NGOs interested in becoming a NGO Supporter             The Gold Standard uses several communication mediums
must apply to the Gold Standard. All NGO Supporters remain       to educate the marketplace and promote a broader under-
free to criticise individual projects during the public review   standing of its mission and practices.
processes and to draw the attention of the Secretariat to any
concerns they may have about performance of a particular         • Regional Managers
project during implementation.                                   – 5 Full Time Regional Managers to assist with regional
                                                                   developments
What are the demographics of the                                 – Cairo, India, China, Mexico and the Phillippines
Gold Standard community?
                                                                 • Conferences and webinars
• Gold Standard buyers – governments, corporations,              – Targets various audiences across the globe
  individuals                                                    – Direct access to Gold Standard staff and
  These actors are concerned with the legitimacy and               Regional Managers
  credibility of their carbon investments and know that the
  credits they purchase promote sustainable development          • Press Releases
  and make effective contributions to a long-term climate        – Quarterly highlights and developments
  solution.                                                      – Project case studies
                                                                 – Project pipeline update
• Gold Standard project developers                               – 15.000 x 4 p.a.
  By developing a Gold Standard project, project develop-
  ers earn market distinction, translating into more favor-      • Website
  able conditions for transactions and commanding price          – 4000 hits/month
  premiums for the issued credits.                               – Technical documents
                                                                 – Marketplace
• Gold Standard local communities                                – Project database
  Local communities prefer the Gold Standard because it          – FAQ‘s
  brings home sustainable development practices and
  lasting economic benefits.                                     • Literature
                                                                 – 15.000 p.a.
• Other contacts in the Gold Standard network                    – “How-To” Cheat Sheets, Press Package and Market Testi-
  Brokers and trading houses, Fortune 500 companies,               mony
  service providers, Designated Operational Entities or
  other project validators, equipment manufacturers, Non-        • Newsletter
  Governmental Organizations, offset programs and event          – 15.000 4 x p.a.
  organizers.                                                    – Quarterly highlights and developments, project case
                                                                   studies, and pipeline update




                                                                                                The Gold Standard Brand Manual | 5
Chapter Three: How To Engage With The Gold Standard

How can I become a member of the Gold                              In return for your commitment to the Gold Standard, we will
Standard community?                                                give you a non-exclusive, non-transferable license to use our
                                                                   trademark. After receiving your commitment, we will create
OWNERSHIP: Become an NGO Supporter by endorsing the                a unique logo that corresponds with your commitment.
Gold Standard quality benchmark                                    Complete these steps to obtain your unique logo:


PROJECT DEVELOPMENT: Develop and register a Gold
                                                                                   Choose your level of commitment
Standard project


FINANCIAL SUPPORT/SPONSORSHIP: Contribute to the
Foundation‘s core budget or sponsor a specific Gold Stan-
                                                                                      Contact the Gold Standard
dard activity


PORTFOLIO PLEDGES: Pledge to hold Gold Standard credits
as carbon assets or end-use offsets                                              Email a completed Logo Release Form
                                                                                  to trademark@cdmgoldstandard.org

SERVICE PARTNERSHIP: Offer a discounted service in the
Gold Standard market
                                                                                    Sign the Terms and Conditions
                                                                                    and return the signature page
DEMONSTRATIONS OF COMMITMENT: Act in ways that                                       with the Logo Release Form
advance the Gold Standard mission


                                                                                   We will generate the appropriate
                                                                                             logo for you!

Other Information You Should Know
• The Gold Standard reserves the right to use your unique Gold
  Standard logo in its communication materials without your                     Send us an example of how you‘re using
                                                                                   the logo within 15 calendar days
  prior consent.                                                                   (scanned version, link or pdf file)
• This Brand Manual is not a legal document.
• The legal aspects of any engagement with The Gold Standard
  Foundation is subject to and governed by the Gold Standard                   For exceptional commitments, The Gold Stan-
  Terms and Conditions, which is a separate binding legal                      dard Foundation can offer tailored engagement
  contract. You must sign the Terms and Conditions and return an               opportunities that do not necessarily adhere to
  executed version to the Gold Standard via e-mail, fax or mail.               the given categories above.
• In case of contradictions, the Terms and Conditions and any
  other legal agreement with the Gold Standard supersede this
  Brand Manual.




                                                                                                   The Gold Standard Brand Manual | 6
Chapter Four: The Gold Standard Trademark

Generally
The Gold Standard is a protected trademark held by The         Although the Gold Standard is officially endorsed by over
Gold Standard Foundation, an independent non-profit orga-      60 non-governmental organizations worldwide, association
nization established and incorporated in Switzerland. The      with the Gold Standard does not guarantee the right to use
Gold Standard trademark enjoys protection in numerous          the trademarks of these organizations in connection with
countries and also enjoys protection under laws governing      Gold Standard activities. Please contact these organiza-
unfair competition and trade protection.                       tions before using their trademarks.


The Gold Standard trademark covers services in the inter-      Please report suspected misuse of the Gold Standard
national classes 35, 36, 41 and 42. The Gold Standard’s        trademark to the Gold Standard, with a clear indication of
trademark and trade name may only be used in connection        the source of your concerns and the date, time and location
with activities in these sectors (1) with the prior consent    of your observation. Your report will be confidential.
of The Gold Standard Foundation, (2) in accordance with
this Brand Manual, and (3) with the acceptance of the Gold     The Gold Standard reserves the right to audit all uses of its
Standard’s Terms and Conditions.                               trademark.


  Violation of The Gold Standards intellectual property will be prosecuted to the fullest extent of the applicable law.




The Gold Standard Logo                                         Logo Denominations


                                                                        Portfolio Pledge




                                                                        Service Partner




                                                                        Applicant 008




                                                                        Project 008




                                                                        Multiple Projects




                                                                                              The Gold Standard Brand Manual | 7
Logo Use Continued: Rules for Graphic Designers
The Gold Standard Logo must be used using the following guidelines for
layout:


• The logo shall be placed on white background.                    • The logo’s proportions are fixed and shall not be altered;
                                                                     the logo shall not be cropped.


                                                                   • Free space must be kept when using the logo at least the
• Where white background is not possible, the background             size of 5mm above, below and to the right and left of the
  shall be in uniform colour not conflicting with the colours        logo.
  of the logo.
                                                                                     5mm

                                                                              5mm




                                                                   • The logo shall not be used in a size smaller than 25mm
                                                                     wide.


• The logo shall not interfere with the background or
  graphical elements.                                              • Where possible, the logo should be placed on the upper
                                                                     right of the document on which it appears.




All Other types Of Engagements
Applications for the use of the logo not covered by this           For conference organisers or in connection with joint
manual will be subject to legal review commissioned by             marketing activities for conferences and workshops,
The Gold Standard Foundation and at the expense of the             The Gold Standard logo may be used after contacting
applicant. An initial fee of USD 500 will be charged upon          trademark@cdmgoldstandard.org.
submission of requests. This fee does not apply for all sub-
missions explicitly requested throughout this manual.              To receive a copy of The Gold Standard logo please fill out
                                                                   the Logo Release Form and electronically return it to:
For non-commercial use, The Gold Standard logo can be              trademark@cdmgoldstandard.org (see Annex C).
used freely. The Gold Standard Foundation must be notified
of the use of the logo prior to its use with sufficient response
time.


                                                                                                  The Gold Standard Brand Manual | 9
ANNEX A: Rules and Guidelines for GS Logo Denominations and Marketplace Representation

User           Intended Use                Label (to be grapically designed,   Conditions/Fees

               of GS-Label                 existing logo + descriptor)



Project /      Use of label to                                                 Condition:

Credit Owner   identify/advertise offset          Applicant 008                – Initial stakeholder report submitted to GS in compliance

               projects that are in the                                        with GS rules and procedures, listed in publicly accessible part

               process of preparing for                                        of GS registry.

               GS certification.                                               – No exclusivity/no geographic limitation.

                                                                               Duration: Duration of application process; maximum 1 year.

                                                                               Fee: none

                                                                               Use of logo:

                                                                               – In clear connection with the project only.

                                                                               – Signature of Registry Terms of Use and Acceptance of

                                                                               Gold Standard Terms and Conditions by project developer.

                                                                               – Marketplace representation for submitting project developer:

                                                                               “Project developer” name, hyperlink.

                                                                               Highlighted Marketplace representation:

                                                                               5000 Euro per year, Company name & logo (min. 15x25mm),

                                                                               hyperlink, contact details, 5-line description. In alphabetical order;

                                                                               highlighted listings above basic listings.



               Use of label to certify                                         Condition:

               that a realized, specific          Project 008                  – Project registered in compliance with GS rules and procedures

               offset project/credit                                           in The Gold Standard Project Registry.

               meets the GS and is                                             – No exclusivity/no geographic limitation.

               registered or has already                                       Duration: As long as project remains registered.

               issued credits.                                                 Fee: Certification fee per credit issued (USD 0.05 for GS CDM/JI

                                                                               in GS v2; USD 0.10 for GS VERs)

                                                                               Use of logo:

                                                                               – In clear connection with the project only Signature of Registry

                                                                               Terms of Use and Acceptance of Gold Standard Terms and

                                                                               Conditions; provision of guarantee of ownership by the project

                                                                               owner.

                                                                               – Marketplace representation for submitting project developer:

                                                                               “Project developer” name, hyperlink.

                                                                               – Highlighted Marketplace representation: 5000 Euro per year,

                                                                               Company name & logo (min. 15x25mm), hyperlink, contact details,

                                                                               5-line description. In alphabetical order; highlighted listings above

                                                                               basic listings.
User                   Intended Use of              Label (to be grapically designed,      Conditions/Fees

                       GS-Label                     existing logo + descriptor)



End-use buyer          Use of label to show that                                           Condition:

Re-Seller              users are committed to                Portfolio Pledge              – Transparent and public pledge to a significant1 volume of

                       offering a percentage                                               Gold Standard credits in the portfolio. 6-monthly reporting on

                       of GS certified credits                                             pledge fulfilment to GS.

                       (short selling) or that                                             – No exclusivity/no geographic limitation.

                       users have pledged                                                  Duration: as long as pledge is matched by actual delivery;

                       part of their portfolio of                                          initially for 6 months

                       required credits to be                                              Fee: none

                       Gold Standard.                                                      Use of logo by user: Only if the pledge commitment is clearly

                                                                                           stated in accompanying text, at least 8 pt font.

                                                                                           Marketplace representation:

                                                                                           – Listed in “Portfolio Pledges” section.

                                                                                           – Highlighted Marketplace representation for majority pledges

                                                                                           and/or 1 MT pledges: Company name & logo (min. 15x25mm),

                                                                                           hyperlink, contact details, 5-line description. In alphabetical

                                                                                           order; highlighted listings above basic listings.

                                                                                           – Basic listing for serious pledges that do not meet a majority

                                                                                           portfolio commitment nor a 1 MT minimum: four-line description

                                                                                           with minimum deal size preferred and hyperlink. In alphabetical

                                                                                           order per category, below highlighted listings.

                                                                                           – Secondary listing available for free in one other section of the

                                                                                           marketplace.



Service Provider       None                                                                Condition:

                                                                                           – Actual Gold Standard market actor based on demonstrated

                                                                                           merit.

                                                                                           – No exclusivity/no geographic limitation.

                                                                                           Duration: 1 year, renewable

                                                                                           Fee:

                                                                                           – none for one basic listing

                                                                                           – USD 1’000 per category &year for additional basic listings

                                                                                           – USD 5’000 euro per category & year for highlighted listing

                                                                                           Use of logo: none

                                                                                           Signature of standardized contract for listings with associated

                                                                                           fees.




1
    Gold Standard reserves the discretionary ability to judge the level of what „significant“ is for individual organisations.
User              Intended Use of           Label (to be grapically designed,   Conditions/Fees

                  GS-Label                  existing logo + descriptor)



                                                                                Marketplace representation:

                                                                                – Basic listing: Listed in “Gold Standard Products and Services”

                                                                                section in a category of choice with name of organization, four-line

                                                                                description with minimum deal size preferred and hyperlink.

                                                                                In alphabetical order per category, below highlighted listings.

                                                                                – Highlighted listing: Listed in “Gold Standard Products and

                                                                                Services” section in a category of choice with name of organization,

                                                                                company logo (min. 15x25mm), active weblink, contact details and

                                                                                five-line description including minimum deal size. In alphabetical

                                                                                order per category, above basic listings.

                                                                                The Gold Standard retains the right to refuse listing in categories

                                                                                not matching the applicant’s actual products/services offered.



Service Partner   Use of label by carbon                                        Condition:

                  market actors with               Service Partner              – Actual business partner of the GSF.

                  a product/service                                             – Offering a special service/product to Gold Standard projects/

                  dedicated to Gold                                             buyers that provides added value (discounts, exclusive offer

                  Standard market actors.                                       for GS projects, etc.)

                                                                                – No geographic limitation.

                                                                                Duration: 1 year, renewable

                                                                                Fee: negotiable, based on merit and capacity of service/product

                                                                                to catalyse The Gold Standard market and desired marketplace

                                                                                representation.

                                                                                Use of logo: In clear connection with the product/service offered

                                                                                Signature of individualised license contract.

                                                                                Marketplace representation:

                                                                                – Listed in “Gold Standard Products and Services” section under

                                                                                the heading “Gold Standard Service Partners”. Alphabetical listing.

                                                                                Elements listed on the marketplace: Company name & logo (min.

                                                                                15x25mm), hyperlink, contact details, 2-line description and

                                                                                link to one-page service/product description (in PDF) describing

                                                                                the product/service and the added value from Gold Standard

                                                                                perspective.

                                                                                – Secondary listing available in the other categories in highlighted

                                                                                format and above all other listings except organisations with

                                                                                Portfolio Pledge.

                                                                                – Additional service offered by the Gold Standard: information on

                                                                                product/service to all projects passing Gold Standard registration
User       Intended Use of            Label (to be grapically designed,   Conditions /Fees

           GS-Label                   existing logo + descriptor)



Sponsors   Use of label by                                                Condition:

           organisations supporting          Carbon Neutral Sponsor       – Payment of sponsorship as defined by sponsorship catalogue.

           the Gold Standard.                                             – Limited exclusively depending on sponsorship category/

                                                                          no geographic limitation.

                                                                          Duration:

                                                                          Depending on duration of sponsorship as in sponsorship contract.

                                                                          Fee: Depending on sponsorship category.

                                                                          Use of logo: With clear reference to item sponsored only

                                                                          Signature of standardized or customized license contract.

                                                                          Website representation: Depending on sponsorship category.
Annex B: Opportunities for Sponsorship

Activity                                               Price           Sponsorship Title        Sponsorship Benefits



Core Support to The Gold Standard Foundation.          > 500,000 EUR   Lead Corporate Sponsor   – Limited to two sponsors

Team expansion to increase certification capacity                                               – Access to bi-annual Market Bulletin

and outreach capacity. Financing for core activities                                            – Dedicated webpage with linked logo

such as brand protection, website maintenance,                                                  – Article in electronic newsletter and logo on all

ongoing improvement of technical documents etc.                                                 newsletters

                                                                                                – Logo on brochure

For more information please contact the                                                         – Media release announcing partnership

Secretariat for a copy of the Business Plan.                                                    – Presence on Sponsor page of website, with logo

                                                                                                – Presence on letterhead and formal document

                                                                                                template

                                                                                                – Preferential invitations to speak at Gold

                                                                                                Standard public events and invitation to GS

                                                                                                exclusive events

                                                                                                – Gold Standard training for the Lead Corporate

                                                                                                Sponsor on GS methodology if requested

                                                                                                – Highlighted listing on The Gold Standard

                                                                                                Marketplace in all categories applicable provided

                                                                                                merit can be demonstrated



                                                       > 100,000 EUR   Corporate Sponsor        – Limited to ten sponsors

                                                                                                – Access to bi-annual Market Bulletin

                                                                                                – Name, weblink, contacts and two-line company

                                                                                                description on website

                                                                                                – Article in electronic newsletter

                                                                                                – Press release

                                                                                                – Presence on back cover of brochure when

                                                                                                re-printed

                                                                                                – Presence on Sponsor page of website, with logo

                                                                                                – Gold Standard training for the Lead Corporate

                                                                                                Sponsor on GS methodology if requested

                                                                                                – Invitation to GS exclusive events

                                                                                                – Highlighted listing on The Gold Standard

                                                                                                Marketplace in all categories applicable provided

                                                                                                merit can be demonstrated
Activity                                               Price             Sponsorship Title        Sponsorship Benefits



Core Support to The Gold Standard Foundation.          > 50,000 EUR      Contributing Corporate   – Limited to twenty sponsors

Team expansion to increase certification capacity                        Sponsor                  – Access to bi-annual Market Bulletin

and outreach capacity. Financing for core activities                                              – Name, weblink, contacts and two-line company

such as brand protection, website maintenance,                                                    description on website

ongoing improvement of technical documents etc.                                                   – Article in newsletter

                                                                                                  – Presence on back cover of brochure when

For more information please contact the                                                           re-printed

Secretariat for a copy of the Business Plan.                                                      – Logo on Sponsor page of website



Educational Public Workshops.                          20,000 EUR        Workshop Sponsor         – Access to bi-annual Market Bulletin

The Gold Standard Foundation offers training           (Negotiable                                – Feature article in newsletter

curricula tailored to specific needs on The Gold       based on burden                            – Educational benefits as designed with the

Standard methodology, market outlook, pipeline,        sharing)                                   sponsor, as the workshop itself is tailored

and pricing for market actors interested in GS.                                                   to their market needs

Workshops can be targeted to meet the specific                                                    – Clear recognition of sponsor in all

requirements of attendees and curriculum is                                                       communication surrounding the workshop

developed in conjunction with the sponsor.                                                        – Opportunity to distribute material at the

                                                                                                  workshop

N.B. As distinct from workshops for the public,                                                   – Presence on Sponsor page of website (name,

The Gold Standard is also available for in-house                                                  logo, weblink, contacts and two-line company

trainings in a fee-for-service model                                                              description on website

(1,000 EUR/day per person plus travel expenses;

NGO and developing country discounts available).

Please contact The Gold Standard Secretariat.



Regional Managers.                                     > 50,000 EUR      Regional Managers        – Access to bi-annual Market Bulletin

Funding is sought to support the expansion of          per expert        Program                  – Article in newsletter

The Gold Standard Local Expert programme.              per year          Sponsor                  – Clear recognition of sponsor in all

The Local Expert Programme currently trains four                                                  communication surrounding the workshop

local carbon project developers in South Africa,                                                  – Logo and company description on all

Brazil, India and China. To increase the amount                                                   communications related to local expert program

of high quality projects available in the regulated                                               – Presence on Sponsor page of website

and voluntary carbon market, locally tailored and                                                 (name, logo, weblink, contacts and two-line

individualized assistance is offered in country.                                                  company description on website)

Sponsors are welcome to fund the Local Expert                                                     – Direct networking opportunities with the

programme in their country of choice.                                                             local experts

Please contact the Secretariat for further discus-                                                – Invitation to exclusive GS events

sion on this matter.                                                                              – Highlighted on the Marketplace
Activity                                              Price        Sponsorship Title    Sponsorship Benefits



Market Research and Bulletin                          30,000 EUR   Research Sponsor     – Access to bi-annual Market Bulletin

As an NGO and market service agency,                  per year                          – Logo and 2-line company description on

The Gold Standard enjoys a unique position in the                                       template of the bulletin

market for tracking information on premium credit                                       – Presence on Sponsor page of website

supply and demand. Committed Gold Standard

sponsors and NGO supporters are privileged

with access to the bi-annual Market Bulletin,

which covers pricing, pipeline status, current and

projected demand. The bulletin is anonymous,

individual names of firms are not disclosed.



The Gold Standard Academy                             50,000 EUR   Academy Sponsor      – Access to bi-annual Market Bulletin

In a very successful pilot in Geneva, Switzerland                                       – Clear recognition of sponsor in all

2007, The Gold Standard invited project                                                 communication surrounding the Academy

developers, credit buyers and NGOs to a                                                 – Newsletter article, and press release advertising

workshop-format training session on all aspects                                         the event with recognition of the sponsor

of Gold Standard applications in the market.                                            – Presence on Sponsor page of website

This Gold Standard academy attracted 50                                                 – Highlighted on the Marketplace

participants for four full days and was applauded

by the market as a concept to be repeated

annually and in different regions.



Carbon Neutral Partner                                5,000 EUR    The Gold Standard    – Logo on marketplace section of the website if

The Gold Standard Carbon Neutral Partner will                      Foundation Climate   the Carbon Neutral Partner is a retailer or seller

voluntarily offset The Gold Standard footprint from                Neutral Sponsor      of GS Credits themselves

2007 with Gold Standard voluntary or CER credits.                                       – Newsletter article

                                                                                        – Formal recognition of partnership in the email

                                                                                        signature of all GS staff. I.e. “In 2007, The Gold

                                                                                        Standard calculated its emissions and offset their

                                                                                        impact with the support of ____.”



Marketplace Sponsor                                   5,000 EUR    None                 Corporate logo on Service Provider section of

                                                                                        Gold Standard Marketplace (details see Annex A)
Annex C: Logo Release Form



Firm:                                                                            requests the use of The Gold Standard Logo in the following format:




        Projects – used in connection with projects that have been registered               Sponsor – used in connection with organisations that have entered

by the Gold Standard. These projects must be listed in the public part of          into a formal sponsorship agreement with The Gold Standard Foundation.

The Gold Standard Registry and the project identification number must be           Additional denominators may be requested depending on sponsor-

listed in the logo denominator.                                                    ship. These shall be in the same font, colour and size as the “Sponsor”

                                                                                   denominator.
                                            Project 008




                                                                                                                                  Carbon Neutral Sponsor

        Project Applicant – used in connection with projects that are applying

The Gold Standard Rules and Procedures, but have not yet been registered

by the Gold Standard. These projects must be listed in the public part of                   Approved GS Methodology“/“Approved GS Additionality Tool – used

The Gold Standard Registry and the project identification number must be           in connection with the use of approved GS methodologies and additionality

listed in the logo denominator.                                                    tools.


                                            Applicant 008

                                                                                            Conference Organizer or in connection with joint marketing activities

        Multiple Projects – used in connection with to multiple projects/          for conferences and workshops, The Gold Standard logo may be used after

multiple registration numbers or baskets of credits from several registered        contacting jasmine@cdmgoldstandard.org.

projects. All referred to projects (registered or applicant) must be listed in

the public part of the Gold Standard Registry, and the project identification               For non-commercial use

numbers must be listed in accompanying text that lists the project registra-

tion numbers in the same document/on the same website and in a font size                    Other (please specify)

no smaller than 8 points.


                                            Multiple Projects




        Portfolio Pledge – used in connection with organisations that have                   Further, I hereby fully accept the

entered into a formal agreement with The Gold Standard Foundation                            “Gold Standard Terms and Conditions”

regarding the share of Gold Standard credits in their portfolio.                             (enclosure, as shown in the internet under

                                                                                             http://www.cdmgoldstandard.org).


                                            Portfolio Pledge

                                                                                             Please place an X by the appropriate use,

        Service Partner – used in connection with organisations that have                    sign and send to trademark@cdmgoldstandard.org.

entered into a formal agreement with The Gold Standard Foundation                            Alternatively you can fax the form to our office:

regarding a product or service offered that brings additional value to                       Fax +41 (0) 22 788 7082

The Gold Standard market.

                                                                                             Enclosure: GS T&C
                                            Service Partner
Annex D: Portfolio Pledge Form

                                                        Portfolio Pledge Agreement

between

The Gold Standard Foundation (GSF), 79 Avenue Louis-Casai, CH-1216 Geneva-Cointrin, Switzerland

and




WHEREAS, the CC and The Gold Standard Foundation are both committed to promoting and facilitating investment in renewable and sustainable energy;

and

WHEREAS, the CC is an end-buyer or (re)seller of carbon credits; and

WHEREAS, the CC provides its clients with rigorous carbon calculations, industry-leading transparency and the highest-quality clean energy and carbon

credits; and

WHEREAS, The Gold Standard (GS) is a quality carbon credit label for CDM/JI and voluntary offset projects, run and administered by the GSF, a non-profit

foundation based in Basel, Switzerland; and

WHEREAS, GS VERs and CERs are sourced from projects that are additional, sustainable, transparent and offer measurable benefits for local communities;

NOW THEREFORE, CC and GSF express their mutual understandings and commitments as follows:




1. Pledge
The CC pledges to build up or maintain a carbon credit portfolio in which              % of the total CO2-reduction volume of the portfolio isattributed

to credits registered under GS.




The CC strives to reach this percentage the latest within                                         .



2. Rights of CC
The CC shall have the following rights, granted on a worldwide, non-exclusive basis:

•     Listing of the CC on “The Gold Standard Market Place” (www.cdmgoldstandard.org). Includes company name, email, and website. The order of this

regular listing is alphabetical.

•     The CC shall have the additional right to refer to his portfolio pledge in advertisements and elsewhere using the “Gold Standard Portfolio Pledge

Logo” (taking into account the guidelines on logo use in “The Gold Standard Brand and Sponsors’ Manual):




                                                            Portfolio Pledge 25% 
For pledges of 51% or greater:

•   The CC shall have the additional right to refer to his portfolio pledge in advertisements and elsewhere using the “Gold Standard Portfolio Pledge

Logo” (taking into account the guidelines on logo use in “The Gold Standard Brand and Sponsors’ Manual):




                                                               Portfolio Pledge 



•    Elements listed on the marketplace are “highlighted” in terms of website placement. The listing includes company name and company logo, hyper-

     link, contact details, 3- line description and pledge (can include minimal deal size accepted).

•    The “51% +” CC shall have the additional right to receive a highlighted, secondary listing above all other listings in the fitting section of their choice

     under the “Gold Standard Products, Projects and Services” section of “The Gold Standard Marketplace”.

For the avoidance of doubt, the CC will refrain from any other use of the GS name and the GS logo and will fully respect the GSF’s intellectual property

rights. Especially, unless authorized through separate agreements, the CC will refrain from any other use of the GSF-name, the GSF-logo and/or GSF-

trademarks in advertising materials, including the internet. The CC will comply with any instructions given by the GSF in this regard and the GSF expressly

reserves all of its rights in case of abuse of intellectual property.



3. Remuneration
In the common interest of expanding the voluntary carbon market and promoting renewable and sustainable energy, there is no remuneration.



4. Reporting
The CC is obligated to report to GS every six months. This information will be used to ensure compliance with this agreement. It can also be used to

support CC in its retail efforts vis à vis the GS newsletter, market bulletin, and news articles.



5. Audit Right
The GSF is entitled to audit the reports of the CC regarding pledge fulfillment at any time. The auditor must be a professional, neutral auditor without any

particular interest in the carbon credit market. The CC will give the auditor access to the necessary information, registry accounts and business facilities

and will fully cooperate with the audit. The costs of the audit are borne by the GSF. If the audit shows a discrepancy of more than -4% to the reported

GS-percentage of the reduction volume of the past six months, the costs of the audit will be borne by the CC.



6. Duration
The agreement enters into effect when signed by both Parties. It remains in force as long as the pledge is matched by actual delivery; initially for one year.



7. Premature Termination / Reservation of Rights and Sanctions
This agreement can be terminated prematurely by the GSF immediately at any time for any one of the following reasons:

•   Non-fulfillment of the pledge, after a written reminder and a grace period of 6 months;

•   Discrepancy of more than -4% to the reported GS-percentage of the reduction volume of the past six months;

•   Abuse of the GSF’s intellectual property;

•   Failure in spite of a written demand by the GSF to cease or interrupt activities of the CC or persons associated with CC creating a considerable

reputational risk for the GSF. At all times, it is crucial that the immaculate reputation of the GSF and the high ethical principles on which the GS is based

are fully upheld by the CC.
In any of these cases, especially in case of deliberate provision of false information regarding pledge fulfillment, the GSF expressly reserves all of its

further rights, including the right to claim damages and impose sanctions as foreseen in the “Term & Conditions”



8. Modification
Modifications of this agreement shall be made by mutual consent of the parties, by the issuance of a written modification, signed and dated by all parties,

prior to any changes being performed.



9. Terms & Conditions / Brand and Sponsor’s Manual
With the signature of this agreement, the CC also accepts the Gold Standards Terms & Conditions as well as “The Gold Standard Brand and Sponsor’s

Manual”, which form an integral part of this agreement (enclosed).



10. Applicable Law and Jurisdiction
Only Swiss Law is applicable. The exclusive place of jurisdiction for any conflict between the Parties is Geneva, Switzerland.




 Geneva, ________/________/ 20______                                                              , ________/________/ 20______



 For the Gold Standard Foundation:                                             For




 _____________________________________________________________                 _____________________________________________________________



In two original examples.




NB: Kindly allow for 5 working days after submitting your pledge to receive the initial evaluation. Repeat requests before these 5 days have passed will

delay your application process. The Gold Standard understands that potential pledgers have deadlines with designers and marketing staff. Thus GS

suggests that potential pledgers allow a full three weeks from initiating their pledge to finalization (and the delivery of the appropriate pledge logo).
Annex
      Terms and
      Conditions




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The following Terms and Conditions are written to protect the reputation and market
differentiation of The Gold Standard brand and quality label system for the benefit of all market
actors:

1.    Introduction

1,1 Purpose
The purpose of these Terms and Conditions (“T&C”) is to provide a master agreement
between the Gold Standard Foundation (“GS” or “GSF”) and those who wish to use or
otherwise participate in the Gold Standard-quality label system for carbon credits. Such uses
or methods of participation may include, but are not limited to: (1) the Gold Standard
procedure leading from application to registration of emissions reduction projects (“Projects”)
and for the labeling, issuance and handling of emissions reduction credits generated from
registered Projects (“GS-Credits”); (2) for any use of The Gold Standard Brand; and (3) for
use of The Gold Standard Registry.

1.2    Definitions1

1.2.1 “Brand User”
A party who seeks to use the Gold Standard Brand (see, infra, 1.2.4) to an extent exceeding
the free use as described in the Brand Rules (see Annex I to the Gold Standard Toolkit).

1.2.2 ”Certification”
The written assurance by the designated operational entity that, during a specified time
period, a project activity achieved the reductions in anthropogenic emissions by sources of
greenhouse gases (GHG) as verified. Credits labeled or issued from a Registered Project are
called Gold Standard “Certified”.

1.2.3 “Fixed Cash-Per-Credit Fee Structure”
The fixed cash registration and issuance fees to be paid for each project based on number of
credits issued/labeled. Projects currently listed or registered in the registry using the Fixed
Cash-Per-Credit Fee Structure have the option to upgrade to the “Share of Proceeds Fee
Structure” at any time by written request to the Gold Standard. Any upgrade is final and
irreversible.

1.2.4 “Gold Standard Brand”
The “Gold Standard Brand” includes the “Gold Standard Trademark” and the “Gold Standard
Name”.

1.2.5 “Gold Standard Name”
The “Gold Standard Name” is any symbol containing the words “GOLD STANDARD” used to
designate a person or a legal entity.


1
 This section incorporates the definitions found in Chapter 2 of the Gold Standard
Requirements.
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1.2.6 “Gold Standard Trademark”
The “Gold Standard Trademark” is any logo, label or word mark, registered or not, containing
the word element “GOLD STANDARD” and being used to certify or otherwise label
emissions reduction projects and/or emissions reduction credits as well as any associated
goods or services such as trade, financing, consulting, monitoring, technical supervision,
quality control, sponsoring, or related activity.

1.2.7 “Issuance”
The process by which GS VERs are issued into the “Gold Standard Registry” by the Gold
Standard Foundation.

1.2.8 “Labeling”
The process of labeling Gold Standard CERs or ERUs.

1.2.9 “Project Applicant”
The legal owner or an authorized representative of the legal owner of a specific project who
wants to use the Gold Standard Brand for marketing a specific project prior to registration.

1.2.10 “Project Proponent” or “Project Owner”
The legal owner or an authorized representative of the legal owner of a specific project that is
already registered with the Gold Standard or is seeking registration with the Gold Standard.

1.2.11 “Registration”
The process of registering a given project design to the Gold Standard for the purpose of
subsequent verification and certification of claimed emission reductions.

1.2.12 “Registry User”
A party who uses the Gold Standard Registry for entering, obtaining or managing information
about Projects, Gold Standard Credits and transfers involving Gold Standard Credits outside
of the publicly accessible domain of the The Gold Standard Registry.

1.2.13 “Share of Proceeds Fee Structure”
For a project applying under the regular project cycle that has not submitted the complete
Local Stakeholder Consultation Report (see Gold Standard Toolkit, Section 2.6 & 2.9) by
August 1, 2009, or for a project applying under the retroactive project cycle that has not
submitted the complete documentation required for a pre-feasibility assessment (see Gold
Standard Toolkit, Table 2.9) and has not paid the pre-feasibility assessment fee by August
1, 2009, the mandatory transfer and delivery of 2% of all Voluntary Emission Reduction
credits issued or 1.5% of all Certified Emissions Reductions credits labeled, or the equivalent
substitution of any other Gold Standard VER or CER, respectively, to the Gold Standard
Foundation in lieu of the fixed cash registration and issuance fees.

For the purposes of the "Share of Proceeds Fee Structure" (i) with respect to Gold Standard-
labeled CERs or ERUs, any CERs labeled as Gold Standard credits to be delivered to the

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Gold Standard Foundation shall be delivered to the Gold Standard Foundation’s account in
the national registry of Switzerland ("GS CERs SOP Account"), and (ii) with respect to Gold
Standard-issued VERs, any Gold Standard credits to be delivered to the Gold Standard
Foundation shall be delivered to the Gold Standard account in the Gold Standard Registry
("GS VERs SOP Account"),

1.3   Binding Character
Once accepted, these T&C in each case represent a binding agreement between The Gold
Standard Foundation, based in Switzerland (“GSF”), and any of the following counterparties:
     - the Project Proponent or Project Owner,
     - the Project Applicant,
     - the Brand User, and
     - The Registry User.

1.4     Auxiliary Documents
The following documents are referred to and form an integral part of these T&C:
      - Technical Rules and Procedures (also commonly referred to as the “Requirements”
          and the “Toolkit”) in the version applicable at the date of submission of the Project,
      - The Gold Standard Brand and Sponsors Manual; particularly Annex C,
      - Terms of Use of Gold Standard Registry, including all further documents referred to
          therein, and
      - Standardized License contracts.

2. Acceptance

2.1   Acceptance Requirement
      Acceptance of these T&C is an integral and mandatory part of the GS registration
      process. It is also a necessary precondition for Project Applicants use of The Gold
      Standard Registry and any other authorized use of the Gold Standard Brand. Any use
      of the Gold Standard Brand without acceptance of these Terms and Conditions will be
      prosecuted as a violation of The GSF’s intellectual property rights.

      To accept these Terms and Conditions, send a signed copy to the GSF via mail (The
      Gold Standard Foundation, 79 Avenue Louis-Casai, 1216 Geneva-Cointrin,
      Switzerland), Fax (+41 22 788 70 82) or scanned as an email to
      info@cdmgoldstandard.org. A signed copy of these Terms and Conditions may also be
      uploaded on the Gold Standard Registry.

      Project Applicants should accept these Terms and Conditions prior to (1) the
      submission of the Initial/Local Stakeholder Report if pursuing the regular project cycle,
      or (2) the submission of the required documentation for the pre-feasibility assessment
      if pursuing retroactive registration. Should the Project Applicant change or should a
      new Project Proponent be added before registration is completed, then the new party


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        shall send a signed copy of these Terms and Conditions at the time the Cover Letter is
        submitted for project registration.2

2.2     Project Specific Acceptance
        Acceptance of the T&C for Project Proponents and Project Applicants is Project-
        specific and must be repeated for each and every Project, even if several Projects are
        submitted for registration, and even if the Project Applicants and Project Proponents
        already have accepted the Terms of Use for the Gold Standard Registry. Project
        Proponents and Project Applicants shall upload the signed T&C for each new Project
        record in the Project Proponent’s registry account. The signed T&C shall be uploaded
        prior to and is a pre-requisite for (1) the review of the Initial/ Local Stakeholder Report
        for projects pursuing the regular project cycle or (2) the pre-feasibility assessment in
        the case of retroactive registration. Should the Project Applicant change or should a
        new Project Proponent be added before registration is completed, then the new party
        shall send a signed copy of these Terms and Conditions at the time the Cover Letter is
        submitted for project registration.3

3.      Use of Gold Standard Brand

3.1     Preconditions
        The Gold Standard Brand is protected by worldwide, exclusive rights, especially by
        trademark and name rights. Any use of the Brand apart from “free use” as defined in
        the Annex I is only permitted under the following conditions:
        - Written acceptance and submission of these T&C;
        - Compliance with the rules on brand use contained in these T&C (including general
            brand rules in Annex I);
        - Compliance with the guidelines and terms outlined in The Gold Standard Brand
            Manual
        - Written acceptance and submission of the Logo Release Form; Annex C of the
            Brand Manual

3.2     Default
        Any Brand User not meeting all of these conditions at all times is not authorized to use
        the Gold Standard Brand. In such case, the GSF explicitly reserves all of its rights to
        the fullest extent permitted by law.

3.3     Ownership of IP Rights
        For avoidance of any doubt, ownership of all rights to the Gold Standard Brand
        remains with the GSF. Unless agreed to otherwise in an explicit written and legally
        binding agreement, the Brand User receives worldwide, non-exclusive licenses to use
        the brand.


2
    See Annex N to the Gold Standard Toolkit.
3
    See Annex N to the Gold Standard Toolkit.
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4.    Pre-Registration

4.1   Preconditions
      A Project in the pre-registration phase may claim official status as a “Project Applicant”
      subject to the following preconditions:
      - Written acceptance and submission of these T&C;
      - Listing of the Project Applicant in the Gold Standard Registry, account is in good
         standing, and all related invoices have been paid in full.
      - Full compliance with the procedures and conditions set forth in the Technical Rules
         and Procedures for the pre-registration phase (both for the conventional and the
         retroactive registration project cycles).

4,2   Default
      Any Project that does not meet these conditions at all times or does not pass the
      validation process is not / ceases to be authorized to claim status as a “Project
      Applicant” and must be removed from the Gold Standard Registry within 10 days of
      such notification of rejection.

4.3   Authorized Use of Brand for Project Applications
      Project Proponents are authorized to use the Gold Standard Trademark in the form
      shown hereafter in order to communicate that a specific, clearly identified Project has
      reached “Project Application” status:



                                          Project Applicant

      In such use, the guidelines contained in the Brand Rules (Annex I) and the Brand
      Manual fully apply. Any use of the Gold Standard Brand beyond the above described
      form and purpose is prohibited, unless separately authorized under these T&C. Any
      false impression that would make the applicant Project seem to be a registered Project
      has to be avoided.

      Upon request of the Gold Standard, Project Applicants have to submit a copy of all
      materials that feature the Gold Standard Trademark and that are publicly accessible
      (i.e. at conferences, on websites, annual reports, brochures etc.).

5.    Registration

5.1   Preconditions
      A Project is “GS-registered” when the following preconditions have been fulfilled:
      - Successful validation of the Project as defined in the Technical Rules and
         Procedures, with validation statement provided by an accredited DOE and
         successful passage of 6 or 8 week review period. Any request for review or
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          revision to the Project will suspend the review period until the GS issues a
          statement that the issue has been satisfactorily addressed and/or clarified;
      -   Gold Standard Registry account is in good standing, and all related invoices have
          been paid in full;
      -   Binding commitment to a scheme of periodic verification of Gold Standard-
          Conformity of the Project through the periodic verification procedures as defined in
          the Technical Rules and Procedures.

      The issuance of GS VER Credits derived from a GS-registered VER Project or the
      Gold Standard labeling of CER Credits derived from a GS-registered CDM project is
      subject to the following preconditions:
      - Compliance with all the preconditions for registration as defined above, including
         acceptance of these T&C and Project registration.
      - Project verification, as defined in the Technical Rules and Procedures;
      - In the case of GS-registered CDM Projects under the Share of Proceeds Fee
         Model, if the share of GS-Credits due either from the Project in question or an
         alternative GS-registered CDM Project has been transferred to, and has been
         received by the GSF in, the GS CERs SOP Account.
      - In the case of GS-registered VER Projects, if the Project Proponent has either
         approved the deduction of the share of credits due from the volume of credits to be
         issued and such share of credits has been received by the GSF in the GS VERs
         SOP Account or if an amount equivalent to the share of credits due from another
         GS-registered VER Project has been transferred to, and has been received by the
         GSF in the GS VERs SOP Account.
      - In the case of CERs or ERUs, confirmation of credit issuance by the CDM
         Executive Board or the relevant JI host country, as the case may be, including the
         communication of unique serial numbers allowing to track the credits,
      - Gold Standard Registry account is in good standing, and all related invoices have
         been paid in full.

5.2 Default
Any Project not meeting these conditions at all times is not / ceases to be authorized to claim
status as a “GS-registered” Project and must be removed from the Gold Standard Registry
within 10 days of such notification of non-conformity. Only (i) GS VERs issued to the Project,
or (ii) GS CERs/ GS ERUs labeled prior to removal of the GS-registered status may continue
to claim Gold Standard status after removal from the GS registry; these credits will continue
to appear as Gold Standard certified in the registry’s public reports.

Any Project not meeting these conditions at all times is not / ceases to be authorized to have
GS VERs issued or GS CERs / GS ERUs labeled.

5.3   Authorized Use of Brand for GS-Registered Projects with or without issued
      credits


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The use of the Gold Standard Trademark for registered Projects and credits issued to these
Projects is authorised in the form shown hereafter, together with the Project registration
number in order to communicate that a specific Project has been registered to the GS:



                                    Registered Project no. xxxx

In such use, the guidelines contained in the Brand Rules (Annex I) and the Brand Manual
fully apply.

In case communications refer to multiple Projects/multiple registration numbers or baskets of
credits from several registered Projects, use of the Gold Standard Trademark projects is
authorized in the form shown hereafter. The asterisk must refer to accompanying text that
lists the Project registration numbers in the same document/on the same website and in a
font size no smaller than 8 points.



                                         Multiple Projects*

In such use, the guidelines contained in the Brand Rules (Annex I) and the Brand Manual
fully apply.

Any use of the Gold Standard Brand beyond the above described form and purpose is
prohibited, unless otherwise authorized under these T&C.

Upon request of the GSF, licence users have to submit a copy of all materials that feature
the Gold Standard Trademark and that are publicly accessible (i.e. at conferences, on
websites, annual reports, brochures etc.).

6.    Use of Gold Standard Registry

6.1 Mandatory Use of Registry
Registration of Projects in the Gold Standard Registry is a mandatory requirement during the
registration process and is a precondition for the issuance of GS-Credits.

6.2 Preconditions
Any use of the Gold Standard Registry for entering, obtaining or managing information about
Projects, GS-Credits and GS-Credit transfers beyond information available through the
registry’s public reports is subject to the following preconditions:
       - Written acceptance and submission of these T&C; and
       - Written acceptance and submission of the “Terms of Use of the Gold Standard
           Registry”.


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6.3 Default
Any user of the Registry not meeting these conditions at all times is not authorized to use the
Registry. In such case, the GSF explicitly excludes any liability whatsoever and reserves all
of its rights.

7.    Protection of the GSF’s Reputation
Project Proponents, Project Applicants, Brand Users and Registry Users are at all times
obliged to refrain from any behavior that may damage the reputation of the GSF and its
services. This includes also compliance with internationally recognized principles on the
protection of the environment and human rights.

8.     Ownership of Information, Confidentiality, Data Protection
Project Proponents, Project Applicants, Brand Users and Registry Users are obliged to
provide true, accurate and adequately verified data to the GSF and its subcontractors. With
the exception of data agreed to be published in the Gold Standard Registry according to the
requirements of the Technical Rules and Procedures and the “Terms of Use of the Gold
Standard Registry” all such data will be held confidential. Such data will be used by the GSF
only for the purposes foreseen in these T&C, namely for Project registration, GS-Credit
issuance, operation of the Gold Standard Registry and licensing.

Parties or individuals other than DOEs having access to data that is not for public viewing
(e.g. Technical Advisory Committee, Gold Standard secretariat members, and Expert
reviewers) are subject to bilateral agreements with the GSF that bounds them to full
confidentiality. Information reviewed from such documents may only be used for the
respective review process, and may not be downloaded, stored, printed or otherwise
transferred. In the case of a conflict of interest and upon request of a project proponent, this
confidentiality may be expanded to be in place between members of the Technical Advisory
Committee or Expert Reviewers at the discretion of the Gold Standard Technical Advisory
Committee Chair.

Project Proponents, Project Applicants, Brand Users and Registry Users also warrant to the
GSF that all documents and other intellectual property submitted to the GSF or its
subcontractors do not violate the rights of third parties. Project Proponents, Project
Applicants, Brand Users and Registry Users will hold the GSF and its subcontractors free
from any damages suffered as a result of any such third party claims.

9.    Ownership and Legal Title
With the Acceptance of these T&C, entities applying for Registration confirm their exclusive
ownership and legal title to the specific Project in question and their full and unimpeded
capacity to legally act as “Project Applicant” or “Project Proponent”.

In respect to the GS VERs, the Project Proponent further acknowledges that the GS VERs
are created upon their issuance in the Gold Standard Registry. The Project Proponent
represents that upon issuance and upon giving any transfer instructions to the Gold Standard

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Registry, it has the best and most comprehensive legal title (to the fullest extent available
under applicable law) to the relevant GS VERs.

In case the Share of Proceeds Fee Model is applicable, the Project Proponent further
represents that it has the best and most comprehensive legal title (to the extent available
under applicable law) to any GS-Credits transferred to the GSF. The Project Proponent also
warrants that the GS-Credits transferred to the GSF under the Share of Proceeds Fee Model
are free of any and all legal burdens e.g. have not been assigned, transferred, sublicensed,
pledged, mortgaged or otherwise encumbered to the detriment of the GSF.

10.   Sanctions

10.1 Contractual Sanctions
Violation of these T&C (including any conditions named in the Annex and/or the Auxiliary
Documents) is sanctioned at the discretion of the GSF and violators are subject to one or any
combination of the following sanctions:

       -   Contractual fine of up to CHF 100’000 per violation for non-authorized use of
           Gold Standard Brand and/or for providing false information related to Projects
           and/or GS-Credits;
       -   Partial or complete withdrawal of right to use the Gold Standard Brand;
       -   Complete withdrawal of right to enter the Gold Standard Registry;
       -   Removal of information from the Gold Standard Registry and/or from the GSF’s
           website and/or freezing accounts in the Gold Standard Registry;
       -   In severe cases, if reasonable proof of violation is available: Publication of name
           and circumstances of violation.

As an exception to the above mentioned sanction of withdrawing the right to use the Gold
Standard Brand, certified GS-Credits will not in any case be cancelled / decertified. However,
in case the GS-Certification has been obtained on the basis of intentionally false information
or otherwise misleading conduct, the GSF has the right to:
       - upon reasonable suspicion freeze the account in the Gold Standard Registry of
            the responsible Project Proponent;
       - demand repayment from the Project Proponent of such erroneously certified GS-
            Credits with an equal, additional volume of GS-Credits.

10.2 Reservation of Right to Seek Further Relief
Complying with these sanctions does not release from further compliance with these Terms
and Conditions. Additional claims for damages and any other rights or actions of the GSF to
seek further relief remain reserved at all times.

11.   Liability and Warranty

11.1 Limits to the Scope of The Gold Standard Foundation’s Services

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    Gold Standard Annexes to Toolkit Version 2.1 effective 1 July 2009 – use together with
                Versions 2.1 of the Gold Standard Requirements and Toolkit
                           Developed by Ecofys, TÜV-SÜD and FIELD
The GSF operates the GS-quality label system. This system consists of defined certification
rules, validation and verification procedures. With the registration of a Project, The GSF
confirms only conformity of a Project based on the existing rules, validation and verification
procedures. The registration is in vital parts granted on the basis of information and
assessments provided by third parties (DOEs, CDM EB, etc.), as described in the Technical
Documents.

For avoidance of doubt, the GSF does not carry out any validation and/or verification
activities other than those defined in the existing rules and regulations. Especially,
information and assessments provided by third parties (DOEs, CDM EB, etc.) are not verified
to an extent exceeding the existing rules and regulations. Anyone interested in further
verification of Project data or information about GS-Credits may do so in their own
responsibility, without any further obligations of the GSF.

11.2 Limitation of Warranty
The GSF does not provide any guarantee or warranty for information on Project Applications,
registered Projects, GS-Credits or GS-Credit transactions beyond diligent selection of
subcontractors and diligent validation and verification according to the existing rules and
regulations. Specifically, the GSF does not provide any guarantee or warranty for information
and assessments received in good faith from third parties (DOEs, CDM EB, etc.).

Furthermore, any warranty for cases of light negligence is excluded.

11.3 Limitation of Liability
The GSF can only be held liable for the correct and diligent application of the existing rules,
validation and verification procedures, including diligent selection of subcontractors. Liability
for cases of light negligence is excluded.

Any liability for GS-Credit transactions is excluded. In case any one involved seeks further
security in connection with Project information, information on GS-Credits and/or information
on GS-Credit transactions, this must be achieved through separate bilateral contracts with
the respective Project Proponents and/or GS-Credit owners, without further involvement of
the GSF.

Board member, officers and employees of the GSF are not personally liable for any actions
or obligations of the GSF. With the acceptance of these T&C, the accepting party also
waives any right to personally hold liable the GSF’s board member, officers and employees
for any activities performed when acting on behalf of the GSF, this to the maximum extent
permitted by law.

12. Indemnification of the GSF
With the acceptance of these T&C, the accepting party agrees to fully indemnify and hold
harmless the GSF, its board member, officers, employees and agents from and against any
third party claims and/or official claims resulting from the accepting party’s activities under

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    Gold Standard Annexes to Toolkit Version 2.1 effective 1 July 2009 – use together with
                Versions 2.1 of the Gold Standard Requirements and Toolkit
                            Developed by Ecofys, TÜV-SÜD and FIELD
these T&C. This includes especially third party claims against the GSF and associated
persons arising out of false or inaccurate data provided by the accepting party in connection
with Projects or GS Credits, violations of public order laws by the accepting party, fraudulent
behavior or other criminal acts of the accepting party and violation of third party intellectual
property rights by the accepting party. The indemnification covers any and all costs and
losses suffered by the GSF and associated persons in such cases, including damage
payments to third parties, business interruption, reputational damage, management time,
attorney’s costs and court fees. In addition, the accepting party undertakes to supply any and
all information useful to the GSF and associated parties for their defense against such
claims.

13. Transitional Rules
The T&C apply to the following extent to Projects already registered, pending Project
applications or other persons already authorized to use the Gold Standard Brand:
       - Pending applications: Further use of Gold Standard Label by Project Applicants is
           only authorized if these terms and conditions are accepted the latest by 31
           December 2009.
       - Registry Users: Further use of Gold Standard Registry is only authorized if these
           T&C are accepted the latest by 31 December 2009.
       - Other authorized use of Gold Standard Brand: The existing contracts with the
           GSF remain in full force for their regular duration. Possible extension of such
           contracts after their regular duration will be subject to acceptance of these T&C.

14. Changes of the T&C
Any changes of the T&C as well as of the Auxiliary Documents must be made in writing.
Acceptance of the T&C means that the accepting party also accepts within reasonable
bounds any later changes to the T&C made by the GS. At any one time, the applicable
Terms and Conditions are published on The Gold Standard website
(www.cdmgoldstandard.org.)

15. Invalidity of Provisions
If for any reason any provisions contained in these T&C are declared invalid or void, all other
provisions and the agreement as a whole shall not be affected and accordingly shall remain
in full force and effect. Invalid or void provisions shall for the sake of interpretation of the
agreement be replaced by terms, which are in a business perspective as close as possible in
meaning to the original provisions.

16. Applicable Law / Conflict Resolution / Jurisdiction
These T&C are set under Swiss Law. In case of a dispute arising from non-compliance with
the T&C (including Annex and any Auxiliary Documents), the parties shall at first aim to
resolve the conflict through good faith negotiations. In case no amicable solution can be
found within 10 days after the first notification of the conflict is received, either party may
choose to commence legal proceedings. The courts at the registered seat of the GSF in
Switzerland are exclusively competent for such proceedings.

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    Gold Standard Annexes to Toolkit Version 2.1 effective 1 July 2009 – use together with
                Versions 2.1 of the Gold Standard Requirements and Toolkit
                           Developed by Ecofys, TÜV-SÜD and FIELD
IN WITNESS WHEREOF, the                             Project Owner(s) and/or Project
Representative(s) hereby accept these Terms and Conditions as of the date written below.

      Signed:




                  ______________________________________

      Name:

      Title:

      On behalf of:

      Place & Date:



      For new     Registry accounts only:
      Account     ID Number:
      Account     Manager Name:
      Account     Manager Phone Number:
      Account     Manager Email:




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    Gold Standard Annexes to Toolkit Version 2.1 effective 1 July 2009 – use together with
                Versions 2.1 of the Gold Standard Requirements and Toolkit
                          Developed by Ecofys, TÜV-SÜD and FIELD

				
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