Executive_Profile_-_Metro_Atlanta

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					METRO ATLANTA:
An ExEcutivE ProfilE
Metro Atlanta is an ideal
destination for business professionals
and families. Its thriving economy
and business friendly atmosphere
encourages companies to grow
and locate here. Each year over
70,000 newcomers – many young
professionals and recent college
graduates – migrate to the Atlanta
region. The area is home to nearly
5.5 million people and 150,000
businesses. Metro Atlanta’s diverse
economy, global access, abundant
talent, low costs of business and
living, and vibrant quality of life are
reasons businesses and executives
choose metro Atlanta.
                                          photos: Georgia Department of Economic Development
                    Demographics
                    The Atlanta Metropolitan Statistical Area (MSA) is the business capital of the southeastern U.S.
                    and a global business hub. The Southeast’s population exceeds 77 million and employment is
                    greater than 37 million. Gross Domestic Product (GDP) in the Southeast measured $2.9 trillion in
                    2008, 22 percent of the U.S. If the Southeast were a country it would have the 7th highest GDP in
                    the world, larger than the GDP of all but six countries: China, France, Germany, Japan, the U.S. and
                    the United Kingdom. Metro Atlanta is the 2nd fastest growing metro in the U.S. and has the 10th
                    largest GDP in the U.S.

                      Demographic snapshot                                                                 Atlanta MSA               City of Atlanta
                      Estimated Population (2009)                                                               5,475,210                       540,921
                      Projected Population (2015)                                                               6,033,060                       602,248
                      % of population 25 and over with a Bachelor’s degree (2009)                                       34%                           43%
                       % of population foreign-born (2009)                                                              13%                            7%
                      Labor Force (2009)                                                                        2,914,885                       294,746
                      Median Household Income (2009)                                                              $59,882                       $47,464
                      Median Age (2009)                                                                                 34.8                          35.4



                    World Ranking of Global Gross Domestic                                     Metropolitan Area
                    Product (GDP) in Billions of U.S. Dollars, 2008                            > 8,376 square miles
                                                                                               > 21,694 square kilometers
                      Rank Location                                      GDP                   > 28 counties
                         1   U.S.A.                                  $13,200
                                                                                                                                     North Carolina
                         2   Japan                                    $4,844                     Tennessee

                         3   China                                    $4,222                                                 South Carolina
                         7   Southeast U.S.A.                         $2,900                                  ATLANTA

                         8   Italy                                    $2,399                     Alabama
                                                                                                                      Georgia
                                                                                                                                        Port of Savannah
                        30   State of Georgia, U.S.A                     $372
                        31 Denmark                                      $370                                                              ATLANTIC OCEAN

                                                                                                                           Florida
                        39   metro Atlanta, GA, U.S.A.                   $270
                        40 Portugal                                     $256




1837 A site for the          1845 Following incor-       1864 Atlanta, a strategic      1888 Coca-Cola was              1929 Dr. Martin Luther             1925 Mayor Walter A. Sims
southern terminus of the     poration as Marthasville,   transportation center during   incorporated in Atlanta and     King, Jr. was born in              signs a lease on an abandoned
state-owned Western &        the town’s charter was      the Civil War, was reduced     now is one of the top 100       Atlanta on January 15.             auto racetrack and commits
Atlantic Railroad, Atlanta   amended to Atlanta.         to ashes after General         companies in revenue in                                            the City to developing it into
began as a town                                          Sherman’s victory              the United States.                                                 an airfield which is to become
called Terminus.                                         in the Battle of Atlanta.                                                                         Hartsfield-Jackson Atlanta
                                                                                                                                                           International Airport.
                 Atlanta has the lowest relative business costs
                 among the nation’s top 10 largest metro areas.
        (KPMG, Competitive Alternatives: Guide to International Business Location, 2010)




                                                                                                                                                                          photos: Georgia Department of Economic Development




1960s Atlanta was the cradle          1970 Metropolitan Atlanta         1978 Another home-grown          1975 R.E. “Ted” Turner’s Turner   1980s Georgia-Pacific moved
of the U.S. Civil Rights movement     Rapid Transit Authority (MARTA)   success story – The Home Depot   Broadcasting System (TBS) went    its headquarters to Atlanta, and
and home to the late civil rights     begins engineering a rapid rail   – started in Atlanta.            on the air. Today, the award-     this trend of national headquarters
leader, Dr. Martin Luther King, Jr.   system.                                                            winning cable stations CNN,       relocations to metro Atlanta
                                                                                                         TNT, The Weather Channel and      has continued.
                                                                                                         The Cartoon Network are based
                                                                                                         in Atlanta.
                       Government
                       > Atlanta is the capital city of Georgia. The Capitol Dome brightens Atlanta’s skyline and is layered
                         in 43 ounces of pure gold that was mined in Dahlonega, Georgia, the site of America’s first “
                         Gold Rush.”
                       > The City of Atlanta is governed by a strong mayor and a 15-member city council that is
                         managed by the council president.
                       > The 28 counties that make up metro Atlanta are individually governed by boards of
                         commissioners, city councils, and mayors.
                       > Atlanta’s symbol is the Phoenix, a legendary bird of Egyptian mythology, that rose from its own
                         ashes after the civil war with renewed strength and beauty. The seal of the city bears the
                         Phoenix and the Latin term, “Resurgens” which means “rising again.”


                       taxes
               250
                       > Georgia’s corporate income tax is 6 percent (single factor sales tax apportionment).
                       > State sales tax base rate is 4 percent. Localities have the option to add up to 3 percent
                         (with the exception of the City of Atlanta with 4%).
               200
                       > Personal Income Tax
                            – Single Taxpayer = $230.00 + 6 percent of amount over $7,000
               150
                            – Married filing Separate = $170.00 + 6 percent of amount over $5,000
                            – Married filing Joint = $340.00 + 6 percent of amount over $10,000
                      National Average
               100     > Property taxes are assessed locally by each county and city. The state millage rate in each county
                         is 0.25 mills per $1000 of assessed value.
                50


                       Quality of life
                 0
                                              exceptional quality of life while maintaining
                       Metro Atlanta provides Chicago, IL Boston, MA Washington, DC NYC, NY
                       Atlanta, GA Denver, CO                                                 affordability. Residents
                       enjoy access to arts, culture, sports and nightlife. They have access to one of the most qualified,
                       affordable and efficient health care systems in the country. Metro Atlanta experiences all four
                       seasons with cool winters, warm summers and abundant rainfall.

                               Cost of Living Index: Select U.S. Metros
                         250
                                                                                                                       Metro Atlanta
                         200                                                                                           Maintains a Low
                         150                                                                                           Cost of Living
                               National Average
                         100


                          50


                           0
                                  Atlanta, GA     Denver, CO   Chicago, IL   Boston, MA Washington, DC   NYC, NY




1991 United Postal Services             1996 Atlanta hosted the                2000s Metro Atlanta added           2009 NCR and First Data           2010 GE Digital Energy,
(UPS) relocates headquarters to         Centennial Olympic Games, the          over 1 million people from          relocated their headquarters to   Smart Grid Technology Center of
metro Atlanta.                          first time the                         2000-2009.                          Atlanta, increasing the area’s    Excellence established in metro
                                        Summer Games were held in the                                              FORTUNE 500 headquarters to 12.   Atlanta. Center will provide energy
                                        eastern U.S.                                                                                                 solutions through R&D.
                                                    (CareerBuilder LLC, 2010)
                                                                                Atlanta is the best city for new college grads.
photo: Georgia Department of Economic Development




photo: Georgia Department of Economic Development                                                                                 photo: Georgia Department of Economic Development
Education
Pre-K thru 12
Over 850,000 students are served through metro Atlanta’s 38 public school systems that
include over 800 elementary, middle and high schools. Metro Atlanta is also home to more
than 200 private elementary and secondary schools.
> Metro Atlanta has several international schools that teach in languages other than English
  including: German, Arabic, Portugese, Chinese and Japanese.
> English-as-a-Second Language courses are available in every public school district.
> Several schools also provide programming in International Baccalaureate (IB) and Advanced
  Placement (AP).
> Georgia offers free Pre-K classes for 4 year old children throughout the state.


Post-secondary
57 colleges and universities enroll more than 220,000 students in metro Atlanta. Georgia
residents have access to the HOPE scholarship program which provides free full tuition at Georgia
colleges and universities.
> Combined, metro Atlanta’s two largest public universities, Georgia State University (GSU) and
  the Georgia Institute of Technology (Georgia Tech) enroll more than 44,000 students each year
  and are nationally recognized for excellence in their programs. Other large public institutions
  include Kennesaw State University, Southern Polytechnic State University, Clayton State
  University and the University of West Georgia.
> The nation’s top Historically Black Colleges and Universities (HBCU) are located in the
  Atlanta University Center (AUC). The AUC is comprised of Clark Atlanta University, the
  Interdenominational Theological Center, Morehouse School of Medicine, Morehouse College,
  Morris Brown College and Spelman College. Combined these institutions enroll more than
  13,000 students annually.
> Metro Atlanta is also home to Emory University with graduate programs in medicine, law,
  engineering and business that consistently rank among the nation’s top programs. Other top
  private schools include Agnes Scott College, Mercer University and Oglethorpe University.
  Combined these schools enroll over 15,000 students annually.


Technical
Atlanta’s eight technical colleges enroll over 48,000 students a year and offer studies in
more than 50 disciplines. They are a vital workforce training and retooling resource for
the local business communities.
> Atlanta Technical College was recently selected as the top community college in the nation.
> Full tuition assistance through the HOPE grant is available to Georgia residents attending
  technical colleges in Georgia.
                          FORTUNE 500 Headquarters




                          FORTUNE 1000 Headquarters


Aaron’s                     Acuity Brands




Asbury Automotive Group                                        Carter’s




                              Exide Technologies            Georgia Gulf




                                 Graphic Packaging




Rock-Tenn                                             Wendy’s/Arby’s Group
Business and industry
Metro Atlanta has been recognized as an international gateway and the economic engine
of the southeast. FDI magazine has ranked Atlanta the “Most Business Friendly North
American Major City of the Future” and among the “Best North American Cities of the Future
for Economic Potential.”

Metro Atlanta has grown into a leading global logistics hub and center for supply chain
management software. Atlanta is ranked 5th nationally in transportation and logistics em-
ployment. Seventy percent of the top 20 supply chain software providers have operations here.

More than 300 bioscience companies have operations in metro Atlanta. With
strengths in vaccine development, infectious disease and medical devices, Atlanta is often
referred to as the nation’s leader in Healthcare IT. Atlanta is home to the headquarters of the
Centers for Disease Control and Prevention (CDC), American Cancer Society and the Arthritis
Foundation. Research facilities at Emory University, Georgia State University, Georgia Institute
of Technology, Morehouse School of Medicine, University of Georgia and Georgia Health
Sciences University are abundant and continue to grow.

Metro Atlanta is home to technology leaders AT&T Mobility, NCR, Equifax, IBM Internet
Security Systems, Siemens One, GE Technology Infrastructure, Cox Enterprises, Sony
Ericsson, and Manhattan Associates. Atlanta is a high-technology center with strengths in
transaction processing, digital content and distribution, software publishing, wireless, and
internet security. Atlanta has been named the nation’s 2nd “Most Wired City” and the
“Most Favorable U.S. City for Data Centers.” Among U.S. metros, Atlanta’s high-tech economy
is ranked in the top ten for data processing, computer systems design, as well as architectural
and engineering industries.

Metro Atlanta is home to the
headquarters of 27 FORTUNE
1000 companies including
United Parcel Service, The
Coca-Cola Company, The Home
Depot, Delta Air Lines, The
Southern Company, NCR and
First Data. Atlanta is also home
to the Sixth District Federal
Reserve Bank. Internationally                                       ATLANTA
recognized nonprofits such as
Habitat for Humanity, CARE
USA, American Cancer Society,
and the Arthritis Foundation are
headquartered here.
                                                                                                                                         (Hartsfield-Jackson Atlanta International Airport, 2009)
                                                                                                                                                                                                                                                      Atlanta’s airport ranks 2nd in the US for
                                                                                                                                                                                                    non-stop service to international destinations.




photo: Georgia Department of Economic Development




photo: Georgia Department of Economic Development   photo courtesy of Hartsfield-Jackson Atlanta International Airport   photo: Georgia Department of Economic Development                                                                                                                        photo: Georgia Department of Economic Development
transportation
Air Service
The world’s most-traveled airport, Hartsfield-Jackson Atlanta International Airport (ATL), has
5 runways that serve more than 88 million passengers a year.
> Located in the southeastern region of the United States, more than 80% of U.S. consumers can
  be reached from Atlanta in two flight hours or two truckload delivery days.

                                                                                  Direct flights
                                                                                  to over 156
                                                                                  domestic
          ATLANTA
                                                                                  destinations
                                                                                  and more than
                                                                                  80 international
                                                                                  destinations in
                                                                                  50 countries.




Metro Atlanta is served by 20 general aviation airports that provide ample facilities for private and
corporate aircraft.

Highways
Three major highways (I-75, I-85, I-20) converge near the
central business district. The perimeter highway (I-285)
circles the city in a 62.7-mile loop. Georgia 400 is a six-
lane highway providing yet another route to the city via
north metro Atlanta. Atlanta’s major highways contain
High Occupancy Vehicle (HOV) and High Occupancy Toll
(HOT) lanes which decrease drive times during peak hours.

Rail
Abundant rail service makes Atlanta one of the largest
inland ports in the world.
> CSX Transportation and Norfolk Southern each operate more than 100 freight trains in and out of
  Atlanta daily.
> Overnight “piggy-back” freight service is available from the ports of Savannah and Brunswick,
  GA, Jacksonville, FL, New Orleans, LA and Charleston, SC.

Mass Transit
> Metro Atlanta Rapid Transit Authority (MARTA), with bus and rail services that cover nearly
  1,600 miles, has the capacity to transport nearly one million passengers daily. Cobb County
  Transit (CCT) & Gwinnett County Transit connect into MARTA at various points.
> AMTRAK has overnight service to Washington, D.C. through Charlotte, NC and daytime service
  to New Orleans, LA through Birmingham, AL.
> Greyhound has more than 70 buses arriving and departing daily.
                                                                         photo: Georgia Department of Economic Development
                                                                         photo: Georgia Department of Economic Development
  Outside magazine named Atlanta 3rd “best city” in America for
“cultural vibrancy, economic well-being, and overall quality of life.”
                       (Outside magazine, August 2009)
                                                                         photo: Georgia Department of Economic Development
Major tourist Attractions
> Atlanta Botanical Gardens – Maintains plant collections for the purpose of display, education,
  research, conservation, and enjoyment. www.atlantabotanicalgarden.org
> The Carter Presidential Center – The Carter Center is committed to advancing human rights
  and alleviating unnecessary human suffering. www.cartercenter.org
> CNN Center – Journey into the heart of CNN Worldwide for an exciting glimpse of news and
  broadcasting in action. www.cnn.com/StudioTour/
> Stone Mountain Park – Located on 3,200 acres of natural beauty, Stone Mountain Park features
  a wide variety of fun family activities and things to do. www.stonemountainpark.com
> Martin Luther King Jr. Center and National Historic Site – The King Center is the official,
  living memorial dedicated to the advancement of the legacy of Dr. Martin Luther King, Jr., leader
  of America’s greatest nonviolent movement for justice, equality and peace. www.thekingcenter.org
> Underground Atlanta – Historic Underground Atlanta offers unique shopping, dining, history and
  entertainment to Atlantans and our visitors. www.underground-atlanta.com
> Woodruff Arts Center – Located in midtown, the Center offers Atlantans a bold variety of per-
  forming and visual arts – both traditional and avant-garde. The Woodruff Arts Center includes the
  Alliance Theatre, High Museum of Art, Young Audiences, 14th Street Playhouse and the Atlanta
  Symphony Orchestra. www.woodruffcenter.org
> The World of Coca-Cola – Visit The World of Coca-Cola Atlanta and trace the history of the
  world’s most popular soft drink. www.worldofcoca-cola.com
> Zoo Atlanta – A private nonprofit wildlife park and zoological trust.
  www.zooatlanta.org
> Georgia Aquarium – The world’s largest aquarium with over 8 million gallons of water, right in
  the heart of downtown. www.georgiaaquarium.com
> The Fox Theatre – The historic Fox Theatre is one of Atlanta’s premiere venues for live
  entertainment. www.foxtheatre.org




Major festivals
> Atlanta Dogwood Festival
> Atlanta Film Festival 365
> Atlanta Pride Festival and Parade
> DragonCon
> Festival Peachtree Latino
> Georgia Renaissance Festival
> National Black Arts Festival
> Taste of Atlanta
> 4th of July at Lenox Square and Centennial Olympic Park
                                                                                                                                                    photo: Jarrett Jack, Courtesy of Georgia Tech Sports Information




                                                    (Sporting News magazine, October 11, 2010)
                                                                                                 Atlanta is among the top 10 “Best Sports Cities”
                                                                                                                                                                                                                             photo: Georgia Department of Economic Development




photo: Georgia Department of Economic Development                                                                                                                                                        photo: D.J. Shockley, Courtesy of University of Georgia Sports
Sports
Atlanta is home to six professional sports franchises:
 Team                    League                              Venue
 Atlanta Braves          Major League Baseball (MLB)         Turner Field
 Atlanta Hawks           National Basketball                 Philips Arena
                         Association (NBA)
 Atlanta Dream           Womens National Basketball          Philips Arena
                         Association (WNBA)
 Atlanta Falcons         National Football League (NFL)      Georgia Dome
 Atlanta Thrashers       National Hockey League (NHL)        Philips Arena
 Georgia Force           Arena Football                      The Arena at Gwinnett Center


Atlanta has and continues to host major sporting events:
> NASCAR Nextel Cup Series – Atlanta Motor Speedway
> PGA Tour Championship – East Lake Golf Course
> Chick-fil-A Bowl and Parade – College Football
> Final Four – NCAA Men’s Division I Basketball Tournament
> SEC Championship – College Football
> Peachtree Road Race –10K road race




recreation
Metro Atlantans have ample opportunities for both indoor and outdoor recreation:
> More than 100 public, private and semi-private golf courses; over 300 golf days per year.
> Several lakes – Lake Lanier and Lake Allatoona being the largest – for fishing, swimming,
  and boating.
> There is an abundance of recreation leagues and clubs for popular sports, such as tennis,
  baseball, soccer, football, basketball, cycling and running.
     – The Atlanta Lawn Tennis Association (ALTA), the second largest local tennis
       association in the nation with more than 80,000 members playing on over
       200 public tennis courts.
     – The Atlanta Track Club (ATC), the second largest running organization in the United
       States, serves runners and walkers of all ages and paces.




Healthcare
Metro Atlanta’s health care community includes more than 90 hospitals and psychiatric care
centers, over 13,000 licensed physicians and over 100,000 healthcare practitioners.
SOURCES
Demographics: U.S. Census Bureau, City of Atlanta, U.S. Bureau of Economic Analysis (BEA), International Monetary
Fund, U.S. Bureau of Labor Statistics, Georgia Department of Labor, Woods & Poole Economics. Note: Southeastern U.S.
as defined by BEA. History: Atlanta History Center, Atlanta Convention and Visitors Bureau, City of Atlanta, U.S. Census
Bureau, FORTUNE magazine. Government: State of Georgia, City of Atlanta. Taxes: Georgia Department of Revenue.
Education: Atlanta Regional Council for Higher Education, Georgia Department of Education, National Center for Education
Statistics, University System of Georgia, Technical College System of Georgia. Business and Industry: FDI magazine,
U.S. Bureau of Labor Statistics, Georgia Department of Labor, Atlanta Business Chronicle, Georgia Department of Economic
Development, GA Power, Georgia Bio, Forbes magazine, The Milken Institute, Jones Lang LaSalle, FORTUNE magazine.
Transportation: Hartsfield-Jackson Atlanta International Airport, Georgia Power, Georgia Department of Transportation,
Georgia Ports Authority, MARTA, AMTRAK, Greyhound. quality of Life: Council for Community and Economic Research
(C2ER) Cost of Living Index, Atlanta Convention and Visitors Bureau, Atlanta Sports Council, Atlanta-Journal Constitution.
Healthcare: U.S. Census Bureau, U.S. Department of Labor, BusinessWise.



The Metro Atlanta Chamber Economic Development Division serves as an advocate and project manager on behalf of
relocating or existing companies. All assistance is confidential and at no cost.




                                   EconomicDevelopment.MetroAtlantaChamber.com

				
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