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EMBA

VIEWS: 8 PAGES: 17

									               College of Business Administration




ExecutivE MBA Program
 International Business
   Consulting Projects



  Stewardship of Place
  In Action
      ExectivE MBA Business Consulting

• Capstone activity of the ExecutivE MBA program
  – Group project, usually 4-5 executive students and a
    graduate faculty (Ph.D.) advisor
  – Requires 15-20 hours/week per person for 20 weeks.
  – Thesis-equivalent
  – Typically sponsored by a business, foundation, or
    government agency
  – Provides a framework for applying the knowledge and
    skills gained in the Executive MBA program to a ‘real
    world’ business issue or objective
  – Prescriptive recommendations required



                                              College of Business Administration
     Typical ExecutivE MBA Participant

• Average Age: 38
• Work/Management Experience: 15/10 yrs
• Currently senior middle management or practicing
  professional
• Gender Ratio: 55/45 male/female
• Undergraduate Degrees: 40% BSBA; 34% Arts &
  Sciences; 26% Engineering
• Last 60 undergraduate hours GPA: 3.3
• Advanced Degrees: 15%


                                       College of Business Administration
        Project Types

• Market Entry, Expansion or Diversification

•   Competitive Intelligence
•   Market Analysis and Assessment
•   Financial Feasibility
•   Manufacturing Site Analysis & Selection
•   Representation/Market Development
•   Due Diligence
•   Business Startup
•   Other Business Consulting Needs



                                          College of Business Administration
        Typical Project Requirements
• Define Competitive Environment
   –   Who: Competitors
   –   What: Market & Share Analysis
   –   How: Sourcing; Distribution Channels
   –   Where: Demographics
• Identify Challenges: Cultural, Legal, Economic,
  Technological, Political
• Develop and Evaluate Marketing Strategy
  Alternatives
• Analyze Financial Feasibility
• Craft and Defend Prescriptive
  Recommendations

                                              College of Business Administration
           Project Sponsors
•   Advanced Foot & Ankle Care -2000         •   Lindsey Irrigation - 1997
•   AmeriCold – 1999
                                             •   Lucent Technologies - 1997
•   American Express – 1991
                                             •   MAXM - 1996
•   ANSTO - 2001
•   Applied Communications, Inc. – 1989      •   Monsanto - 1993
•   Behlen Mfg. Co. - 1994                   •   OPPD – 1999, 2001
•   BiCor – 2001, 2002                       •   Oriental Trading Company - 1997
•   California Energy - 1996, 1998           •   Pfizer – 1995
•   Cargill - 2003
•   CETAC, Inc. - 1993                       •   Physicians Mutual - 1994 (X2)
•   CISV – 2003                              •   Sloan - 1996
•   Compaq – 2002, 2003                      •   UNO EMBA - 1998, 1999, 2000 (2), 2001 (2)
•   ConAgra – 1994, 2002                     •   UNO ICTM - 1992, 1993
•   Eurasia Foundation – 1996                •   UNO Small Business Institute - 1993
•   Find/SVP - 1996
•   First Data Resources - 1991              •   USDE - 1994, 1995
•   Global Resources - 1996                  •   Valmont - 1989 (X2), 1996
•   Golden Rod Research - 1993               •   Vickers - 1991 (X2)
•   Greystone - 1994                         •   WATS Telemarketing - 1989, 1991, 1992
•   HDR - 1998
•   INACOM – 1997
•   Indian Chicano Health Center - 2002
•   Iowa Pork Producers Association – 2003
•   J.C. Robinson Seed Company – 2003
•   Kiewit - 1994                                                       College of Business Administration
       Project Location/Focus
ARABIA                       Redemption Center Supplies
ARGENTENIA                                 C old Storage;
AUSTRALIA:                   Agricultural C hemical, Radiologicals, Vaccine Markets
AUSTRIA:                     Product Sales & Distribution
B ELGIUM:                    ATM Applications & Software
B RAZIL:                     System Management Software; Market Service C enter
C ANADA:                     Health Insurance; NAFTA
C HINA:                      Pharmaceutical Industry and Market Analysis; Pork Market
C ZECH & SLOVAK REPUBLICS:   Sales & Distribution; Pole Manufacturing
DENMARK                      Animal pharmaceuticals
FRANCE:                      Direct Marketing; Cell Phones; Cheese; Software (x2)
GERMANY:                     C ompetitive Intelligence
HO LLAND:                    M anufacturing Opportunities
HUNGARY:                     Pole Structures M arket & Manufacture; Seed Corn
ITALY:                       Direct Marketing
LAOS:                        C anning Factory Output & Markets
LITHU ANIA:                                Free-Market transition: Bank, Tanner, Confectioner,
     B rewer
M EXICO:                     NAFTA; Mining Equip; Frozen Foods; Cold Storage;
                             C onstruction; Grain Storage; Protective Equip
MOLDOVA:                     Free-Market transition: Wine, Meat, Telecom
NICARAGUA:                   Energy Production and Sales Opportunities
POLAND:                      Product Sales & Distribution
ROMANIA:                     B usiness Opportunities; Manufacturing; Power Generation;
                             Protective Equipment; Irrigation Systems
SPAIN:                       Food Production
SWITZERLAND:                 ATM Applications & Software
THAILAND:                    C orn fractions market
UNITED KINGDOM:              Telecom; Cable TV; Poles; Food, ATMs, Insurance; Power;
                             Healthcare




                                                               College of Business Administration
     An ExecutivE MBA 2003 Project
     Team
• Dennis Bracht, Central Corn Product Manager,
  J.C. Robinson Seed Company
• Robin Cherek, International Sales Coordinator,
  Hewlett-Packard
• Marie Kozel, CARE Project Lead,
  Nebraska Methodist Health System
• Ken O’Halloran, Quality Assurance Manager,
  Degussa, Inc.
• Volker Schulz, Software Development Analyst,
  First Data Resources
• George Wilson, Senior Food Technologist,
  ConAgra Foods
• Dr. Rebecca Morris, Associate Professor
  Project Advisor
                                                   College of Business Administration
                                        College of Business Administration




                Market Entry Feasibility Analysis of the
                   Hungarian Seed Corn Industry


                             on behalf of the
                       J.C. Robinson Seed Company
                              Waterloo, NE



www.jcrob.com
                       Stewardship of Place
                       In Action
         Project Overview

•   Overall Objective
•   Research Methodology
•   Examples of Results
•   Benefits of Project




                            College of Business Administration
Overall Objective



  Build a complete business plan
    for market entry into the
   Hungarian seed corn market




                               College of Business Administration
Research Methodology




                       College of Business Administration
                        Output example of
                        Multi-dimensional database

                                   Payment Time by Farm Size
50%
                                                                                                                               S
                                                                                                                               M
40%
                                                                                                                               L
                                                                                                                               XL
30%



20%


10%


0%
      Dec-02   Jan-03   Feb-03   M ar-03   A pr-03   M ay-03   Jun-03   Jul-03   A ug-03   Sep-03    Oct-03    No v-03     Dec-03




Source: 2003 EMBA Farmer Survey
                                                                                                    College of Business Administration
                          Key Competitive Intelligence

                 30,000
                                                        High List Price to Retail
                                                        Average Price from Survey
                                                        Low List Price to Retail
                 25,000
                                 22,722
Price (in HUF)




                                               21,017
                 20,000                                                  20,161

                                                                         17,452
                                               16,401
                                 15,789
                 15,000
                                                                         12,801

                 10,000          10,549        9,995



                  5,000
                            Pioneer       Monsanto              Syngenta




Source: 2003 EMBA Farmer Survey and Vetomag Arjegyzek Price Sheet
                                                                        College of Business Administration
        In Country Research


• 2 Farmer Focus Group
  meetings
• 33 Farm visits
• 8 Production facility visits
• 8 Distributors/Retailers
• 7 Competitors
• 8 Potential substitute contacts
• 11 EU/Government
• 3 Genetic suppliers
• 1 Farm Show

                                    College of Business Administration
             Dynamic Financial Analysis
                           Projected Cash Flow Stream
$1,200,000


$1,000,000


 $800,000


 $600,000


 $400,000


 $200,000


       $0
             2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   2015     2016   2017

-$200,000


-$400,000




                                                                                                 College of Business Administration
Summary & Educational Benefits




                       College of Business Administration

								
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