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SoutheaSt aSia
Media kit 2011
Editorial
Every month, more than 5 million people worldwide
read Travel + Leisure, making it the world’s leading
travel and lifestyle magazine. In December 2007,
Travel + Leisure Southeast Asia was launched as the
most widely distributed international edition of the
publication—to an overwhelming reception from
readers. Key to the success of Travel + Leisure
Southeast Asia is editorial quality, a sophisticated
layout and design approach unmatched by any other
magazine in the region, and an unparalleled level of
reader engagement. Travel + Leisure Southeast Asia is trusted by its readers
through its policy of not linking advertising with editorial, and for tailoring
content to readers directly. This makes the magazine a highly attractive
vehicle for advertisers, since readers are fully engaged with the content.
– Matt Leppard, Editor-in-Chief
Editorial
Your magazine is well laid out, with
eye-catching photos and articles that
keep me interested in reading from cover
to cover. I have used T+L SEA as a guide in
my travels in and around the region.
Romulo F. PARAjIn
Manila, Philippines
Gender
} Female 54%
Male 46%
86% of readers say that print products influence their travel decisions.
80% of readers are between 25 and 45 years old.
97% of our readers travel regularly.
Income } 30% earn more than uS$150,000/year (non-amex).
50% earn more than uS$150,000/year (amex).
More than 48% of readers spend at least
1 hour reading the magazine.
76% archive the magazine for later reference.
The majority of T+L SEA readers are young, affluent,
well-educated, highly mobile Asian nationals that
appreciate and are inspired by luxury lifestyles and travel.
Source: T+L SEA reader survey 2010. Detailed survey results available on request.
rEadEr
profilE
Reader Profile
According to the Asian Development outlook
2010 report, Southeast Asia will continue to
buck global trends with a projected overall
economic growth of between 7% and 8%
in 2011. Travel + Leisure Southeast Asia’s
target reader group—particularly in major
commercial/regional hubs like Singapore
and Hong Kong—is part of this success story;
affluent and brand-conscious, our readers
have the wealth to indulge their tastes. They
have the disposable income that allows them
to shop, eat, drink and stay where they want,
when they want. Travel + Leisure Southeast
Asia reaches out to these high-income
frequent travelers through its mix of world-
class journalism, photography and lifestyle
features, as our 2010 reader survey shows.
The most enjoyable travel magazine I have
ever subscribed to! Just marvelous!!!
Chavanee SriSanSnee
Bangkok, Thailand
Your magazine provides
great coverage of the latest
destinations and hotels. The
photography is to die for too!
CAnDICE RAFFERTy
Bangkok, Thailand
JANUARY FEBRUARY MARCH APRIL MAY JUNE
>>Burma Spas special section Style and The Europe issue Family special Hotels issue
>>Cambodia / romance special Design issue >>Europe >>Hong Kong/ >>T+l It list: best
>>Hong Kong/ >>Cambodia >>Cambodia (main content macau new hotels 2011
macau >>Philippines >>malaysia throughout) >>malaysia >>Indonesia
>>laos >>Singapore >>Philippines >>Indonesia >>Philippines >>Singapore
>>Philippines >>Hong Kong/ >>Singapore >>Philippines >>Vietnam >>malaysia
>>Singapore macau >>Vietnam >>japan >>Indonesia >>Koh Samui
>>Thailand >>laos >>Koh Samui >>China >>japan >>outbound to
>>Vietnam >>malaysia >>japan >>China Europe/u.S.
>>malaysia >>Thailand >>China >>outbound to
>>outbound to >>Vietnam Europe/u.S.
Europe/u.S. >>India
>>India
Editorial
calEndar
REGULAR SECTIONS IN
EVERY ISSUE ALSO INCLUDE:
Departments: Editor’s note; About this Issue; Contents;
Editorial Calendar
letters; Ask T+l; Best Deals.
Strategies: Practical advice for travelers; one of our most
popular sections.
Insider: Hands-on guides to the best dining, hotels, quick
breaks and more, with an emphasis on service details.
Stylish Traveler: Emphasizing luxury and style, this section
includes regular fashion shoots, high-end luxe products such as
brand-name jewelry, shopping, interviews with fashion insiders
and more.
Journal: more literary than Insider, T+l journal examines
travel topics in depth.
Features: Running at 10+ pages each, these form the back
half of the magazine.
My Favorite Place: Celebrities and notable personalities
reveal their favorite places.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Beaches / World’s Best Food special The Green issue >>Hong Kong/ Anniversary issue
islands issue Awards >>malaysia >>Hong Kong/ macau >>Anniversary
>>malaysia >>Travel’s top >>Hong Kong/ macau >>Burma issue content
>>Singapore awards 2011 macau >>Indonesia >>laos >>Best of 2011
>>China >>Indonesia >>Indonesia >>Thailand >>Thailand >>Burma
>>Indonesia >>Thailand >>South Korea >>malyasia >>outbound to >>Cambodia
>>Philippines >>outbound to >>japan >>South Korea Europe/u.S. >>Philippines
>>Thai and other Europe/u.S. >>China >>India >>Thailand
Asian islands >>India
Editorial subject to change without notice.
Each time I read the magazine, it makes me
feel like going for a vacation the next day.
ooI SuE yIn
Penang, Malaysia
circulation
ToTAL cIrcuLATIon:
60,000
DISTrIbuTIon:
newsstand, subscription, institutional
AMErIcAn ExPrESS cArD
MEMbErS’ DISTrIbuTIon:
11,000 copies
Circulation
LAoSI
350I
hong Kong + MAcAuI
12,000I
cAMboDIAI
ThAILAnDI 350I PhILIPPInESI
6,000I 2,000I
VIETnAMI
1,000I
MALAYSIAI
6,000I brunEII
300I
SIngAPorEI
15,000I
InDonESIAI
6,000I
LEADING
ADVERTISERS:
Cathay Pacific, Rolex,
Canon, Sony, Hilton,
Turkish Airways,
The Peninsula Hotels,
Four Seasons Hotels and
Resorts, Grey Goose,
Tourism Australia and
many more.
BC_ilan_ing_203,2x266,7.pdf 1 06.08.2010 17:55
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HH04-39-10 T&L SEA 266.7X203.2mmW_r1p.ai 3/30/10 1:31:52 PM
TRAVEL & LEISURE 203.2X266.7 (OCT).ai 1 9/4/10 10:17 AM
Creativity changes the Everyday.
With its compact, stylish body and advanced creative features, you’ll want to take
the NEX-5 and NEX-3 with you every time you head out. The NEX-5 and NEX-3
adopt the 14.2-megapixel Exmor™ APS HD CMOS sensor, and the BIONZ™
Image Processor, usually found in DSLRs, to produce still and moving images of
startling clarity. Add in the new E-mount interchangeable lens system, a tiltable
3-inch wide LCD monitor that makes taking high and low angle shots easy, an
intuitive graphic interface with control wheel, and AVCHD1 movie recording, you
will be ready to capture the special moments and memories of daily life.
NEX-5 NEX-3
• Stylish & Ultra-Compact • Interchangeable Lenses • 14.2-Megapixel APS HD CMOS Sensor
• AVCHD 1080i Movie Recording1 • 3D Sweep Panorama2 • Intuitive Interface DSLR quality in your hands.
1
For NEX-5; NEX-3 features 720p HD recording. 2 Available with a subsequent firmware update. Introducing the new Sony / .
www.sony-asia.com/NEX
TRAVEL &LEISURE 20.32X26.67 Procolor Separation & Print Pte. Ltd. will make every effort to carry out
59500 CA58
7-026 Travel&LeisureV2.indd 1 7/19/10 10:15:48 PM TSL Sea Mag203.2X266.7MM instructions to customer’s satisfaction. However, we accept no responsibility or
C M Y K 1 Digital Proof
C M Y K
liability for any error which is not noted on the proof. Customers are urged to
T:203 mm check the proof thoroughly before authorising print runs. DATE : 30.03.2010 MAC :Suping 6295 1311
C78 C1 4.9.10 O09_7294 ND5624 3.9.10 D18/A1 150 none none
COULD IT BE
T H E F A RT H E R YO U T R AV E L
ArRIVED WITH THeOF
WEIGhT
WORk on OuR sHoulDERs.
T H E C L OS E R YOU B E C OM E ?
DEPARTed On TOp WORlD.
♥ 2010 Φουρ Σεασονσ Ηοτελσ Λιµιτεδ
oF tHE
It’s true what they say; to find yourself sometimes you need
to lose yourself. In Australia they call this going ‘walkabout’
And with their magnificent national galleries and museums
and some of the world’s greatest wineries to discover, it’s no
wonder people are finding themselves here every single day.
Visit Australia.com to find out how you can go walkabout.
Advertisers
T:267 mm
RELEASED TO
VENDOR
Release Date: 10/5/10
Vendor: Williams
C o n t a c t y o u r t r av e l c o n s u lt a n t , v i s i t w w w. f o u r s e a s o n s . c o m o r
call (65) 6232−5926. From within hong kong call (800) 96−8385.
5053 TA FP_GB Balloon.indd 1 26/11/09 5:06 PM
Job # FRS110-04709 028.AP Version # 1 Document Name FRS110-04709-028.AP.indd Last Modified 10-5-2010 5:46 PM
Job Description Istanbul Linked Graphics Colors In-Use User Printer Output Date
Art Director michael
FS Corp 1200_As always.eps Cyan ma-jsforza2 (3) 9i-exp260 tonga 10-5-2010 5:46 PM
Bleed 209 mm x 273 mm Mech Scale 100 Copy Writer paul s Istanbul Bi Level-009284.tif CMYK 914 ppi Magenta
Yellow Mechd By: None RTVd By: None
Trim 203 mm x 267 mm Print Scale 100% Proj Mgr christina Black
Live 193 mm x 256 mm Stock None Acct Svc jessica z
CONTENT
Folded Size None Prod Mgr kristine CD/ACD COPYWRITER AD
Frankly, I really enjoy your magazine more than
Finishing None Art Buyer None
Colors Spec’d 4/c Copy Edit None
10-5-2010 5:46 PM
ACCT SERVICE PROD COPY EDIT
Special Instr. None Mac sforza
BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO
VED THIS WORK.
Publications T&L SEA
any other travel magazine. It’s very credible and
up to date, and I read it for my future travel plans.
eiko TakahaShi
Bangkok, Thailand
digital
launched in December 2009, www.TravelandLeisureasia.com extends the Travel + Leisure Southeast Asia
name into the online sphere in a user-friendly and easily navigable environment. more than this, this dynamic
directory of essential travel information attracts and keeps users informed through online-only articles, a
dynamic directory of essential listings for all our countries of coverage, and interactive blogs. Fully tuned into
Web 2.0, Travel + Leisure Southeast Asia also has a strong presence on Facebook and Twitter, which, when
combined with the interactive nature of the website, creates a fully engaged online community.
Importantly, the website takes Travel + Leisure Southeast Asia to a global audience interested in Asia as a
destination, armed with the tools they need to turn aspiration into reality. From reading a destination article
or hotel review, users can instantly book their trips through the advanced on-site travel booking engine.
Digital edition
In 2010, Travel + Leisure Southeast Asia launched a digital edition for tablet computers like the iPad. This
move represents another global step for the magazine, and a new set of opportunities for advertisers to reach
a wider audience with technologically sophisticated campaigns.
Digital
Travel + Leisure Southeast Asia and its
website have never failed in helping me
make good traveling decisions.
ERnA mAlIA moHD RAjIon
Selangor, Malaysia
ratEs + spEcs
ADVErTISIng rATES 2011 (uS$) MEchAnIcALS/TErMS
Full page 7,277 Double page spread (trim size) – 266.7mm X 406.4mm
oBC 14,553 Full page (trim size) – 266.7mm X 203.2mm
IBC 9,217
1/2 page horizontal (trim size) – 133.35mm X 203.2mm
DPS 13,220
1/2 page vertical (trim size) – 266.7mm X 101.6mm
IFC DPS 17,089
Half page 4,608 one third vertical (trim size) – 266.7mm X 69mm
Third page 3,275 Gatefold (trim size) – 266.7mm X 394.2mm
First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a
20% premium. Requested positioning subject to availability.
VIA E-MAIL: noTES
• igh Resolution PDF, EPS or jPEG format
H The printed matter should be within 5mm from
with a minimum resolution of 300 DPI. the trim sizes. Gutter is 8mm (4mm on each page)
Please ensure all images that run to the edge for double-page spread advertisements.
of the page have a bleed of 5mm from the trim
DEADLInE
of the page.
Absolute material deadline: 6th of each preceding
• -mail directly to: wasinee@mediatransasia.com
E month (or the Friday preceding the 6th) except
or travelandleisure@mediatransasia.com may, and unless otherwise instructed.
and CC your account manager.
PoST: conTAcT
By courier to Advertising Dept., Travel + Leisure Thailand Travel + Leisure Southeast Asia, 16th
Southeast Asia, 16th Floor, ocean Tower II, Floor, ocean Tower II, 75/17 Sukhumvit 19,
75/17 Sukhumvit 19, Bangkok 10110, Thailand. Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.
Tel: +66 (0)2 204 2370. E-mail: advertising@mediatransasia.com
PDF uPLoAD: Singapore 104 Towner Rd., Singapore, 327827.
Steps for login: Tel: +65 6520 0203
• ftp://advert_tlsea@mediatransasia.com
• username: advert_tlsea@mediatransasia.com hong Kong Room 1205-6, 12th Floor, Hollywood
• Password: adver Centre, 233 Hollywood Road, Sheung Wan,
Hong Kong. Tel: +852 2851 7068
1 Create folder for artwork and upload
India 323 udyog Vihar, Phase IV, Gurgaon
2 E-mail Account manager and inform them of 122016, Haryana, India. Tel: +91 124 4759500
upload and folder name
Advertising Terms & Conditions available
3 Account manager will confirm receipt on request.
Rates + Specs
Travel + Leisure Southeast Asia is a
great travel magazine, which keeps
getting better and better!
CHARlES SAnDS
Hang Dong, Thailand
T+L SEA understood our brief well and delivered
a cost-effective content partnership that we were
able to leverage across several markets... It was
also a breeze working with the editorial team as
they understood our needs.
TAn WEE Hoon
Regional Marketing Manager, Tourism Australia
BANGKOK+ HANOI BEIJING + SHANGHAI SYDNEY+ MELBOURNE TOKYO+ S E O U L
E S S E N T I A L C I T Y G U I D E S • VO L U M E F O U R E S S E N T I A L C I T Y G U I D E S • VO L U ME ONE ESSENTIAL CITY GUIDES • VOLUME TWO ESSENTIAL CITY GUIDES • VOLUME THREE
Bangkok+Hanoi_FinalML.indd 1 06/10/2010 16:33 HiltonBook MLV3.indd 1 28/10/2010 14:41 Hilton_Sept.FINALML.indd 1 10/08/2010 16:04 Hilton_Tokyo+SeoulFinalML.indd 1 08/09/2010 17:56
hILTon cITY guIDES
spEcial projEcts
Sometimes, regular advertising doesn’t achieve all your goals. maybe
you want to make your message more powerful. We are always happy
to discuss fully integrated, tailor-made communications solutions
that will give your message that special impact.
hilton: A beautiful series of four city guides, inserted in the magazine
and also available in a gift box. Also published online.
Tourism Australia: A special 16-page inverted section, back cover
and belly band. Combined with an online guide and reader survey.
Visit britain: A special supplement on Britain, polybagged with
the magazine. Also published online.
national Tourist office of Spain: A series of inserted theme
guides, highlighting various aspects of Spanish culture.
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Travel + Leisure Southeast Asia is, by far,
the best travel magazine I have ever read.
I look forward to it every month.
TRISTAnn AnTonIo
Makati, Philippines
tErms +
conditions
Requests for advertising space must be accompanied by an insertion In the event of copy instruction not being received by the deadline, the
order made out to Travel + leisure Southeast Asia, media Transasia publisher reserves the right to repeat a previous advertisement of the
ltd, 16th Floor, ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok same size or to run a house advertisement and the client will be liable
10110, Thailand. for the full payment.
The publishers reserve the right to edit, revise or reject any advertising. Contracts for advertising are non-cancelable. Cancellations by
the advertiser or agent of any portion of a contract for any reason
The publisher will not be liable for any consequential loss or damage
whatsoever nullifies all rates and/or position and protection for the
occasioned by the failure of any advertisement to appear due to any
remainder.
cause nor its failure to appear on a specified date.
While every care is taken, neither the publisher nor agent is responsible
All advertisements are accepted and published by the publisher upon
for loss or damage to transparencies and other material.
the representation that the agency and/or advertiser is authorised to
publish the entire contents and subject matter thereof. In consideration The publisher will not be responsible for errors appearing in
of the publisher’s acceptance of such advertisements for publication, advertisements which are placed too late for proofs to be submitted
the agency and/or advertiser will indemnify and ensure the publisher or for errors due to late delivery of printing material from the advertiser
harmless from and against loss or expense resulting from claims or or from a third party designated by the advertiser as a source for
suits based upon the contents or subject matter of such advertisements, printing material.
including without limitation, claims or suits for libel, violation of right
All complaints or claims regarding advertisements published must be
or privacy, plagiarism and copyright infringement.
made in writing within 15 days of the date of publication and sent by
The publisher reserves the right to destroy all transparencies or other registered post or recorded delivery to the publisher.
material after three months. Such material will not be returned to the
Incorrect rates or conditions or insertion orders which do not
agency/advertiser unless requested in writing.
correspond to the rate card will be regarded as clerical errors and the
advertisements will be published and charged for at the applicable rates
in effect at the time of publication.
