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Media kit 2011 - Travel + Leisure Southeast Asia

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Media kit 2011 - Travel + Leisure Southeast Asia Powered By Docstoc
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                 Media kit 2011
Editorial
                        Every month, more than 5 million people worldwide
                        read Travel + Leisure, making it the world’s leading
                        travel and lifestyle magazine. In December 2007,
                        Travel + Leisure Southeast Asia was launched as the
                        most widely distributed international edition of the
                        publication—to an overwhelming reception from
                        readers. Key to the success of Travel + Leisure
                        Southeast Asia is editorial quality, a sophisticated
                        layout and design approach unmatched by any other
                        magazine in the region, and an unparalleled level of
reader engagement. Travel + Leisure Southeast Asia is trusted by its readers
through its policy of not linking advertising with editorial, and for tailoring
content to readers directly. This makes the magazine a highly attractive
vehicle for advertisers, since readers are fully engaged with the content.
– Matt Leppard, Editor-in-Chief
                                                     Editorial
       Your magazine is well laid out, with
     eye-catching photos and articles that
 keep me interested in reading from cover
to cover. I have used T+L SEA as a guide in
      my travels in and around the region.
                            Romulo F. PARAjIn
                               Manila, Philippines
   Gender
                    }            Female   54%
                                    Male 46%
 86% of readers say that print products influence their travel decisions.
                                                             80% of readers are between 25 and 45 years old.
                  97% of our readers travel regularly.
   Income        }        30% earn more than uS$150,000/year (non-amex).
                          50% earn more than uS$150,000/year (amex).

More than      48% of readers spend at least
                                        1 hour reading the magazine.

  76%                   archive the magazine for later reference.




   The majority of T+L SEA readers are young, affluent,
   well-educated, highly mobile Asian nationals that
   appreciate and are inspired by luxury lifestyles and travel.




  Source: T+L SEA reader survey 2010. Detailed survey results available on request.
               rEadEr
               profilE




                                                                 Reader Profile
                 According to the Asian Development outlook
                 2010 report, Southeast Asia will continue to
                 buck global trends with a projected overall
                 economic growth of between 7% and 8%
                 in 2011. Travel + Leisure Southeast Asia’s
                 target reader group—particularly in major
                 commercial/regional hubs like Singapore
                 and Hong Kong—is part of this success story;
                 affluent and brand-conscious, our readers
                 have the wealth to indulge their tastes. They
                 have the disposable income that allows them
                 to shop, eat, drink and stay where they want,
                 when they want. Travel + Leisure Southeast
                 Asia reaches out to these high-income
                 frequent travelers through its mix of world-
                 class journalism, photography and lifestyle
                 features, as our 2010 reader survey shows.




The most enjoyable travel magazine I have
     ever subscribed to! Just marvelous!!!

                               Chavanee SriSanSnee
                                     Bangkok, Thailand
Your magazine provides
great coverage of the latest
destinations and hotels. The
photography is to die for too!
CAnDICE RAFFERTy
Bangkok, Thailand




JANUARY         FEBRUARY               MARCH           APRIL              MAY              JUNE
>>Burma         Spas special section   Style and       The Europe issue   Family special   Hotels issue
>>Cambodia      / romance special      Design issue    >>Europe           >>Hong Kong/     >>T+l It list: best
>>Hong Kong/    >>Cambodia             >>Cambodia        (main content      macau            new hotels 2011
  macau         >>Philippines          >>malaysia         throughout)     >>malaysia       >>Indonesia
>>laos          >>Singapore            >>Philippines   >>Indonesia        >>Philippines    >>Singapore
>>Philippines   >>Hong Kong/           >>Singapore     >>Philippines      >>Vietnam        >>malaysia
>>Singapore        macau               >>Vietnam       >>japan            >>Indonesia      >>Koh Samui
>>Thailand      >>laos                 >>Koh Samui     >>China            >>japan          >>outbound to
>>Vietnam       >>malaysia             >>japan                            >>China            Europe/u.S.
>>malaysia      >>Thailand             >>China                            >>outbound to
>>outbound to   >>Vietnam                                                   Europe/u.S.
  Europe/u.S.   >>India
>>India
                                                              Editorial
                                                              calEndar
                                                              REGULAR SECTIONS IN
                                                              EVERY ISSUE ALSO INCLUDE:
                                                              Departments: Editor’s note; About this Issue; Contents;




                                                                                                                                Editorial Calendar
                                                              letters; Ask T+l; Best Deals.
                                                              Strategies: Practical advice for travelers; one of our most
                                                              popular sections.
                                                              Insider: Hands-on guides to the best dining, hotels, quick
                                                              breaks and more, with an emphasis on service details.
                                                              Stylish Traveler: Emphasizing luxury and style, this section
                                                              includes regular fashion shoots, high-end luxe products such as
                                                              brand-name jewelry, shopping, interviews with fashion insiders
                                                              and more.
                                                              Journal: more literary than Insider, T+l journal examines
                                                              travel topics in depth.
                                                              Features: Running at 10+ pages each, these form the back
                                                              half of the magazine.
                                                              My Favorite Place: Celebrities and notable personalities
                                                              reveal their favorite places.


JULY                       AUGUST             SEPTEMBER       OCTOBER              NOVEMBER             DECEMBER
Beaches /                  World’s Best       Food special    The Green issue      >>Hong Kong/         Anniversary issue
islands issue              Awards             >>malaysia      >>Hong Kong/           macau              >>Anniversary
>>malaysia                 >>Travel’s top     >>Hong Kong/      macau              >>Burma                issue content
>>Singapore                  awards 2011        macau         >>Indonesia          >>laos               >>Best of 2011
>>China                    >>Indonesia        >>Indonesia     >>Thailand           >>Thailand           >>Burma
>>Indonesia                >>Thailand         >>South Korea   >>malyasia           >>outbound to        >>Cambodia
>>Philippines              >>outbound to      >>japan         >>South Korea          Europe/u.S.        >>Philippines
>>Thai and other             Europe/u.S.      >>China                              >>India              >>Thailand
   Asian islands                                                                                        >>India




Editorial subject to change without notice.
Each time I read the magazine, it makes me
feel like going for a vacation the next day.
ooI SuE yIn
Penang, Malaysia
                    circulation
                                         ToTAL cIrcuLATIon:
                                                     60,000
                                            DISTrIbuTIon:
                       newsstand, subscription, institutional
                                AMErIcAn ExPrESS cArD
                                 MEMbErS’ DISTrIbuTIon:
                                           11,000 copies




                                                                Circulation
               LAoSI
               350I
                                          hong Kong + MAcAuI
                                          12,000I


                           cAMboDIAI
ThAILAnDI                  350I               PhILIPPInESI
6,000I                                        2,000I

                         VIETnAMI
                         1,000I
MALAYSIAI
6,000I                              brunEII
                                    300I
 SIngAPorEI
 15,000I

       InDonESIAI
       6,000I
            LEADING
      ADVERTISERS:
  Cathay Pacific, Rolex,
   Canon, Sony, Hilton,
       Turkish Airways,
  The Peninsula Hotels,
Four Seasons Hotels and
   Resorts, Grey Goose,
  Tourism Australia and
            many more.




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                                                                                                                                                                                                                                                                                                                                                                                                             Creativity changes the Everyday.
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                                                                                                                                                                                                                                                                                                                                                                                                             will be ready to capture the special moments and memories of daily life.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NEX-5           NEX-3
                                                                                                                                                                                                                                                                                                                                                                                                             •    Stylish & Ultra-Compact • Interchangeable Lenses • 14.2-Megapixel APS HD CMOS Sensor
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                                                                                                                                                                                                                                                                                                                                                                                                             www.sony-asia.com/NEX


                                  TRAVEL &LEISURE 20.32X26.67                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Procolor Separation & Print Pte. Ltd. will make every effort to carry out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        59500 CA58
                                                                                                                                                                                                                                                                                                                                                                                                  7-026 Travel&LeisureV2.indd 1                                                                                                                 7/19/10 10:15:48 PM   TSL Sea Mag203.2X266.7MM                                instructions to customer’s satisfaction. However, we accept no responsibility or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             C   M   Y   K   1 Digital Proof
                                                                                                                                                                                                                                                  C M Y K
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              liability for any error which is not noted on the proof. Customers are urged to
                                                                                                                        T:203 mm                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              check the proof thoroughly before authorising print runs.                          DATE : 30.03.2010 MAC :Suping   6295 1311
                                                                                       C78 C1 4.9.10               O09_7294 ND5624                   3.9.10                 D18/A1                   150        none   none




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              DEPARTed On TOp WORlD.
                                                                                                                                                                                                                                                      ♥ 2010 Φουρ Σεασονσ Ηοτελσ Λιµιτεδ




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                                                                                                                                                                                                                                                                                                                                                                                    RELEASED TO
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                                                                                                                                                                                                                                                                                                                                                                                                     Release Date: 10/5/10
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                                                   C o n t a c t y o u r t r av e l c o n s u lt a n t , v i s i t w w w. f o u r s e a s o n s . c o m o r
                                                   call (65) 6232−5926. From within hong kong call (800) 96−8385.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        5053 TA FP_GB Balloon.indd 1                                                                                                                                                                              26/11/09 5:06 PM




     Job # FRS110-04709                   028.AP                       Version # 1            Document Name          FRS110-04709-028.AP.indd                                                                                                                                                             Last Modified        10-5-2010 5:46 PM
       Job Description Istanbul                                                                                                                                             Linked Graphics                              Colors In-Use   User                                                                  Printer                           Output Date
                                                                                              Art Director michael
                                                                                                                                             FS Corp 1200_As always.eps                                                 Cyan             ma-jsforza2 (3)                                                    9i-exp260 tonga           10-5-2010 5:46 PM
               Bleed 209 mm x 273 mm                Mech Scale 100                            Copy Writer paul s                             Istanbul Bi Level-009284.tif                     CMYK    914 ppi           Magenta
                                                                                                                                                                                                                        Yellow           Mechd By: None                                                              RTVd By: None
                Trim 203 mm x 267 mm                Print Scale 100%                            Proj Mgr christina                                                                                                      Black

                 Live 193 mm x 256 mm                   Stock None                              Acct Svc jessica z
                                                                                                                                   CONTENT




          Folded Size None                                                                     Prod Mgr kristine                                                                                                                                                                             CD/ACD            COPYWRITER               AD




  Frankly, I really enjoy your magazine more than
            Finishing None                                                                     Art Buyer None
        Colors Spec’d 4/c                                                                      Copy Edit None
                                                                                                                                                                                                                                                                                                                                                     10-5-2010 5:46 PM




                                                                                                                                                                                                                                                                                           ACCT SERVICE           PROD               COPY EDIT
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                                                                                                                                                                                                                                                      BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO
                                                                                                                                                                                                                                                      VED THIS WORK.
         Publications T&L SEA




 any other travel magazine. It’s very credible and
up to date, and I read it for my future travel plans.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    eiko TakahaShi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Bangkok, Thailand
digital
launched in December 2009, www.TravelandLeisureasia.com extends the Travel + Leisure Southeast Asia
name into the online sphere in a user-friendly and easily navigable environment. more than this, this dynamic
directory of essential travel information attracts and keeps users informed through online-only articles, a
dynamic directory of essential listings for all our countries of coverage, and interactive blogs. Fully tuned into
Web 2.0, Travel + Leisure Southeast Asia also has a strong presence on Facebook and Twitter, which, when
combined with the interactive nature of the website, creates a fully engaged online community.

Importantly, the website takes Travel + Leisure Southeast Asia to a global audience interested in Asia as a
destination, armed with the tools they need to turn aspiration into reality. From reading a destination article
or hotel review, users can instantly book their trips through the advanced on-site travel booking engine.

Digital edition
In 2010, Travel + Leisure Southeast Asia launched a digital edition for tablet computers like the iPad. This
move represents another global step for the magazine, and a new set of opportunities for advertisers to reach
a wider audience with technologically sophisticated campaigns.
                                                   Digital
 Travel + Leisure Southeast Asia and its
website have never failed in helping me
         make good traveling decisions.

                    ERnA mAlIA moHD RAjIon
                              Selangor, Malaysia
ratEs + spEcs
ADVErTISIng rATES 2011 (uS$)                                 MEchAnIcALS/TErMS
Full page                  7,277                             Double page spread (trim size) – 266.7mm X 406.4mm
oBC                       14,553                             Full page (trim size) – 266.7mm X 203.2mm
IBC                         9,217
                                                             1/2 page horizontal (trim size) – 133.35mm X 203.2mm
DPS                       13,220
                                                             1/2 page vertical (trim size) – 266.7mm X 101.6mm
IFC DPS                   17,089
Half page                  4,608                             one third vertical (trim size) – 266.7mm X 69mm
Third page                 3,275                             Gatefold (trim size) – 266.7mm X 394.2mm
First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a
20% premium. Requested positioning subject to availability.
VIA E-MAIL:                                         noTES
•		 igh Resolution PDF, EPS or jPEG format
  H                                                 The printed matter should be within 5mm from
  with a minimum resolution of 300 DPI.             the trim sizes. Gutter is 8mm (4mm on each page)
  Please ensure all images that run to the edge     for double-page spread advertisements.
  of the page have a bleed of 5mm from the trim
                                                    DEADLInE
  of the page.
                                                    Absolute material deadline: 6th of each preceding
•		 -mail directly to: wasinee@mediatransasia.com
  E                                                 month (or the Friday preceding the 6th) except
  or travelandleisure@mediatransasia.com            may, and unless otherwise instructed.
  and CC your account manager.
PoST:                                               conTAcT
By courier to Advertising Dept., Travel + Leisure   Thailand Travel + Leisure Southeast Asia, 16th
Southeast Asia, 16th Floor, ocean Tower II,         Floor, ocean Tower II, 75/17 Sukhumvit 19,
75/17 Sukhumvit 19, Bangkok 10110, Thailand.        Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.
Tel: +66 (0)2 204 2370.                             E-mail: advertising@mediatransasia.com
PDF uPLoAD:                                         Singapore 104 Towner Rd., Singapore, 327827.
Steps for login:                                    Tel: +65 6520 0203
•	ftp://advert_tlsea@mediatransasia.com
•	username: advert_tlsea@mediatransasia.com         hong Kong Room 1205-6, 12th Floor, Hollywood
•	Password: adver                                   Centre, 233 Hollywood Road, Sheung Wan,
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1 Create folder for artwork and upload
                                                    India 323 udyog Vihar, Phase IV, Gurgaon
2 E-mail Account manager and inform them of         122016, Haryana, India. Tel: +91 124 4759500
  upload and folder name
                                                    Advertising Terms & Conditions available
3 Account manager will confirm receipt              on request.




                                                                                                        Rates + Specs
                                    Travel + Leisure Southeast Asia is a
                                    great travel magazine, which keeps
                                              getting better and better!

                                                                               CHARlES SAnDS
                                                                              Hang Dong, Thailand
T+L SEA understood our brief well and delivered
a cost-effective content partnership that we were
able to leverage across several markets... It was
also a breeze working with the editorial team as
they understood our needs.
TAn WEE Hoon
Regional Marketing Manager, Tourism Australia




                      BANGKOK+ HANOI                                                                                             BEIJING + SHANGHAI                                                                               SYDNEY+ MELBOURNE                                                                                 TOKYO+ S E O U L
                               E S S E N T I A L C I T Y G U I D E S • VO L U M E F O U R                                               E S S E N T I A L C I T Y G U I D E S • VO L U ME ONE                                                   ESSENTIAL CITY GUIDES • VOLUME TWO                                                         ESSENTIAL CITY GUIDES • VOLUME THREE




Bangkok+Hanoi_FinalML.indd 1                                                                06/10/2010 16:33   HiltonBook MLV3.indd 1                                                           28/10/2010 14:41   Hilton_Sept.FINALML.indd 1                                        10/08/2010 16:04   Hilton_Tokyo+SeoulFinalML.indd 1                                          08/09/2010 17:56




hILTon cITY guIDES
                                    spEcial projEcts
                                                                                           Sometimes, regular advertising doesn’t achieve all your goals. maybe
                                                                                           you want to make your message more powerful. We are always happy
                                                                                              to discuss fully integrated, tailor-made communications solutions
                                                                                                                  that will give your message that special impact.
                                                                                        hilton: A beautiful series of four city guides, inserted in the magazine
                                                                                                        and also available in a gift box. Also published online. 
                                                                                            Tourism Australia: A special 16-page inverted section, back cover
                                                                                              and belly band. Combined with an online guide and reader survey. 
                                                                                                  Visit britain: A special supplement on Britain, polybagged with
                                                                                                                              the magazine. Also published online. 
                                                                                                  national Tourist office of Spain: A series of inserted theme
                                                                                                          guides, highlighting various aspects of Spanish culture.




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Visit Britain T+L FormatML.indd 1                          05/08/2010 17:59                                                                                                  02CoverMLv3.indd 1                                                                                                                                       23/11/2010 15:17




VISIT brITAIn                                                                 guIDE To SPAIn                                                                                                                                                               TourISM AuSTrALIA
Travel + Leisure Southeast Asia is, by far,
the best travel magazine I have ever read.
I look forward to it every month.
TRISTAnn AnTonIo
Makati, Philippines
                                                                             tErms +
                                                                          conditions




Requests for advertising space must be accompanied by an insertion            In the event of copy instruction not being received by the deadline, the
order made out to Travel + leisure Southeast Asia, media Transasia            publisher reserves the right to repeat a previous advertisement of the
ltd, 16th Floor, ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok               same size or to run a house advertisement and the client will be liable
10110, Thailand.                                                              for the full payment.
The publishers reserve the right to edit, revise or reject any advertising.   Contracts for advertising are non-cancelable. Cancellations by
                                                                              the advertiser or agent of any portion of a contract for any reason
The publisher will not be liable for any consequential loss or damage
                                                                              whatsoever nullifies all rates and/or position and protection for the
occasioned by the failure of any advertisement to appear due to any
                                                                              remainder.
cause nor its failure to appear on a specified date.
                                                                              While every care is taken, neither the publisher nor agent is responsible
All advertisements are accepted and published by the publisher upon
                                                                              for loss or damage to transparencies and other material.
the representation that the agency and/or advertiser is authorised to
publish the entire contents and subject matter thereof. In consideration      The publisher will not be responsible for errors appearing in
of the publisher’s acceptance of such advertisements for publication,         advertisements which are placed too late for proofs to be submitted
the agency and/or advertiser will indemnify and ensure the publisher          or for errors due to late delivery of printing material from the advertiser
harmless from and against loss or expense resulting from claims or            or from a third party designated by the advertiser as a source for
suits based upon the contents or subject matter of such advertisements,       printing material.
including without limitation, claims or suits for libel, violation of right
                                                                              All complaints or claims regarding advertisements published must be
or privacy, plagiarism and copyright infringement.
                                                                              made in writing within 15 days of the date of publication and sent by
The publisher reserves the right to destroy all transparencies or other       registered post or recorded delivery to the publisher.
material after three months. Such material will not be returned to the
                                                                              Incorrect rates or conditions or insertion orders which do not
agency/advertiser unless requested in writing.
                                                                              correspond to the rate card will be regarded as clerical errors and the
                                                                              advertisements will be published and charged for at the applicable rates
                                                                              in effect at the time of publication.

				
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