Creative Spec MSN Entertainment Skin Deluxe with Pushdown by yaofenji


									                                              MSN Entertainment Skin Deluxe with Pushdown
                                                                                              Last Updated - April 18, 2011

Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

 The User Experience
This MSN Entertainment Rich Media Skin Deluxe with Pushdown Takeover execution encourages users to interact and
immerse themselves with the advertiser’s brand. Upon first user impression the 970x66 (Sliver) ad seamlessly expands to
970x418 while politely pushing all page elements downward. After seven seconds the unit seamlessly retracts while
pushing all page elements back to their original position, and resolves into a 970x66 Sliver. The user is allowed then to
manually expand unit at which point additional content can be displayed within the 970x418 space. The user initiated
expand will remain open until closed by the viewer. All subsequent impressions will deliver a user-initiated pushdown.

Animation can run within the Sliver and/or skin.

The MSN Rich Media Skin Deluxe with Pushdown Takeover runs on the MSN Movies, MSN Music, or MSN TV sites. Or all
three sites at the same time, plus the Homepages. It runs on the site homepage and select section pages. The ad
product media plan also includes roadblocking the associated 728x90, 300x250 and 160x600 impression media ad units to
provide 100% share of voice on the included pages.

Product Demo

Ad Specifications

Element      Element Ad Placement         Dimension         Downlevel Max         Max       Max Polite    Audio          Intro
             Type                                           Image     Initial     Initial   Download File Specifications Anim
                                                            (GIF/JPG) Flash       Video     Size (Flash)  / Limit        n Lim
                                                                      Download    File
                                                                      File Size   Size
Sliver       Flash      1x1 on            970x66            30k       150k        N/A       N/A              Allowed on user 8 sec
                        Homepage,         expands to                                                         click only;      expan
                        728x90 on         970x418                                                            Duration: 30 sec
                        Section pages
Skin         Flash      1x1 on            309x800       N/A          50k per rail 2.2mb N/A                  N/A              15 se
                        Homepage,         recommended
                        728x90 on         for each rail
                        Section pages
Skin         Image      1x1 on            1600x1080         N/A      100k         N/A       N/A              N/A              N/A
                        Homepage,         MAX
                        728x90 on
                        Section pages

All Elements

        All Flash elements must be the same Flash specs:
              o Flash 9 minimum
              o AS2 or AS3
                                                                                                                     1 of 5
             o 24 FPS or less
      Must provide user with opportunity to close any float and/or expanded panel with “Close X” button contained
       somewhere within flash stage area
      Replay button for any video/float/expanding unit is suggested, but not required
      If click to open, must be click to close. If rollover to open, must be roll off to close.
      Frequency capped at one per user per day

970x66 Sliver Ad Unit

      Limited to 8 seconds of animation after floating element has resolved
      Limited to 15 seconds total animation including float animation
      Any areas along the edges that are white must feature a 1 pixel border (gray [#666666] or black recommended,
       though any color that clearly distinguishes the ad from the content may be used)
      Full Sliver unit should initiate the UI-Panel
      Sliver Alternate Image:
            o Dimension: 970x66
            o Format: .GIF / .JPG
            o Max file size: 30k

972x418 Pushdown Element:

      Expansion: Must contain a clearly defined Expand hotspot (16pt font: “ Expand”).
      Auto pushdown experience has a frequency cap of once per user per day - If multiple site sections are included in
       the media plan, auto-initiated executions must be frequency capped at once per user, per day, per section front
      Ad will collapse if the user clicks the close button or if the user does not interact after a set duration of 7 seconds
       resolving back to the 972x66 leave behind Sliver image. Timeout can be canceled upon user interaction. The
       user-expanded panel can remain open until the user closes it. Close Button: Must contain a clearly defined close
       button (16pt font: “Close X”).

Side Rails Skin Element:

      Dimensions: 1600 x 1080 total image size, with left and right side sponsored segments at 314 x 1080 each,
       and center section white at 972 x 1080
      File Weight: 100k max
      Can animate for up to: 15 seconds upon page load (non-UI), can be video or interactive flash
      Down-level experience required. Please provide static JPG image.
      Skin can be clickable

Experience with Pushdown plus Side Rails Skin (part 1):

                                                                                                                        2 of 5
Experience with Sliver Ad / Contracted Pushdown plus Side Rails Skin (part 2):

                                                                                 3 of 5

        Audio must be user-initiated and never automatic.
        Audio controls must be present.
        If audio is used, creative must include an On/Off switch for users.
        Audio insertion into Flash file may begin no earlier than the second frame.


        Video is streamed, not progressively
        Video Controls must be present: Play/Pause, Volume Control or Mute/Unmute buttons are required
        Time Scrubber & Replay button are suggested but not required

CPU Usage:
Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the
file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage
devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

Browser Support:

        Microsoft Internet Explorer versions 6.0 through 9.0 are supported.
        Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
        Limited support may be provided for Safari based on test results.
        In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.

Downlevel .gif Impression Serve Rate:

                                                                                                                        4 of 5
      Expected Back-up .gif Impression serve rate varies from 8-12%.

Ad Specifications

Ad Choices is hard coded to the MSN Movies, MSN and MSN TV sites, placed below the ad unit. It is not featured or ad
served within the ad unit. No action needs to be taken to feature Ad Choices within the ad unit.

Certified Rich Media Vendors

      Unicast
           o For any questions regarding this ad unit, please contact Unicast at

Data Reported

           o Ad impressions
      3rd Party Partner
           o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
               Please consult your rich media partner of choice for more detail.

Data Collection

      Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
       forms embedded in ads).

      Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
       advertising on Microsoft sites.
      Advertisers wishing to collect personal information within advertisements (according to specifications above) must
       follow these guidelines:
            o Clearly identify organization
            o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
            o Identify purpose for collecting information

Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines

                                                                                                                   5 of 5

To top