Document Sample
ESL Powered By Docstoc
					Brazilian Students and
  Intensive English
 Getting Them, Keeping Them,
     Making Them Happy.
                      By Rita Moriconi
  – Has a school year which starts in February /
    March, with a break in July and continues until
    early December. Summer vacation goes from
    mid-December to early February.
  – The number of Brazilians studying in the
    United States is increasing steadily every year.
    According to the 2001 Open Doors, there was
    a total of 8,846 students enrolled in academic
    programs in the U.S. , an increase of almost 3%
    from the year before.
  – Brazil is ranked first in South America as the
    country that sends the most students to the
    U.S., and second in all of Latin America (first
    being Mexico).
  – For Intensive English Programs, there are
    6,020 Brazilian students and 43,028 Student-
         About the student
• Purpose for study
  – academic English
  – professional reasons
  – vacation
• Time factor
• Financial capabilities
• Student profile
  @Alumni Association
                Student Profile
•   Big city vs. small town
•   Type of climate
•   Type of housing
•   Level of maturity and independence
•   Safety concerns
•   Expectations
•   Interests other than English
•   @Alumni Association
              About the program
•   Faculty
•   Schedule/Location
•   Courses
•   Program Size
•   Housing
•   Facilities/Support services
•   Cost
•   Affiliations
•   @Alumni Association
      What students do and
         don’t consider
• They do consider           • They often don’t
      –    Schedule            consider
      –    Cost                – faculty
      –    Location              qualifications
      –    Response time       – institutional
      –    Housing
                               – academic
      –    Special Courses
•   @Alumni Association

                               – accreditation
            Our responsibilities
• Understand the students’ objectives
      – discuss their expectations
• Advise the student about what to look for
      – Considerations they may have overlooked
• Help the student find the right fit
• Be as informed as possible
• Have access to the right tools
•   @Alumni Association
            Useful Tools
• Program Directories
    – IEUSA (formerly ELOPUS) by IIE
    – Membership guides (UCIEP/AAIEP)
    – Guides such as Petersons, Study USA
      magazines, International Educators, etc.
•   Maps
•   List of sites
•   Brochures
•   Videos                             @Alumni Association
Standardized Tests in SP
400                                          2000
300                                          2002
                       @Alumni Association
 Number of Advisees -SP


400                                                       1998
200                                                       2001


      Grad   Under   Eng   Short                  Other
                            @Alumni Association
             2001 vs. 2002
100                                                   2001
 80                                                   2002
      Grad    Under   Eng   Short             Other
                              @Alumni Association
Academic Objectives

           8%    20%
     17%                               Grad
    15%                                Other


                 @Alumni Association
Academic Objectives

           8%    21%
     14%                                    Grad
    18%                                     Other


                      @Alumni Association
Visas in Rio 2001/2002



300                                                              2001


      Jan   Feb   March   April   May      June           July

                                    @Alumni Association
      F1           1998 1999 2000 2001
•    São Paulo    8,595 6,901 6,981 6,063
•    Rio          3,875 3,383 3,341 2,974

•      J1           1998 1999 2000 2001
•    São Paulo      3,380 3,393 4,396 4,153
•    Rio de Janeiro 1,853 2,001 2,344 2,300

                              @Alumni Association
        How you can best
    advertise your institution:
• Keep your site as user friendly as possible for
  international students (programs, costs, duration,
  housing, visa, tests required, deadlines).

• Educational fairs can be a good opportunity for
  recruiting international students.

• When coming to Brazil, visit also cities outside
  the state capitals.

•    If you have financial aid or scholarships for
    international students, please make it evident.
        Specific Interests
• There is a demand for ESL courses for young
  learners (14-17), during the Brazilian summer
  break (January).

• There is a demand for ESL courses during the
  summer vacations in Brazil, that is, from early
  December to February.

•    Students are often interested in a combination
    of ESL courses and attending (auditing) an
    academic course as well.
How you can best advertise
     your institution:
•    Choose sites and reference books most used by OSEAS
     advisers as for instance:

1.   Intensive English USA (formerly ELOPUS) by IIE
2.   Peterson´s Guide to English Language Programs
     ( )
3.   Study USA magazine
4.   Our site in use: (options: and )
5.   Search engine
How you can keep OSEAS advisors
 informed about new programs:
In Brazil:
- send information about your programs to
  BREADNET, Brazilian Educational Adviser´s
  Network ( )
OSEAS advisers in general:
- find out about OSEAS leadership in
and contact the proper leadership in the area of
  your interest to find out where to send
How you can keep OSEAS advisors
 informed about new programs:
To send messages to OSEAS advisers, use one of the following
1. Subscribe to and participate in the Yahoo inter-l discussion group
    by sending a message to You
    will receive additional information on how to use the listserve or
2. Register for the Web-based discussion service,, by
3. Subscribe to and use to send messages of
    specific interest to advisers throughout Europe (Western, ECE,
    Israel and NIS). Contact Jakub Tesar, list manager, for
    subscription details (
4. Contact directly one of the OSEAS-ADSEC Liaisons for the
    specific region of the world.
•   If you ever need information on another country's educational
     credential evaluation, study abroad programs, country profile, or
     governmental contacts, the ADSEC/OSEAS Liaison team is the
    group to contact.
•   Did you know that a system has been in place to put you in
    immediate touch with wherever your focus of interest is - right
    when you need it?
•   The ADSEC/OSEAS Liaison project has been in place for the last
    4 years and provides information on basically any country in the
    world, and can usually put you in touch with the Educational
    Adviser based in that country, if one is available.
•   The website:
     has up-to-date information on each continent and specific
    countries within
     the continent. Contact email addresses, home country institutional
     information and much more is listed.
             OSEAS Liaisons
• The leadership of the various continents is broken down as
  follows and you
  may contact the appropriate person for information:

• Africa: (Chair) Roberta Paola- Email:
• East Asia: Mila Tan - Email:
• East & Central Europe: Ildiko Ficzko -
• Latin America: Rita Moriconi - Email:
• NIS: Hasmik Sargsian - Email:
• Near East: Sohair Saad -
• Oceania: Judy Freudenberger - E-mail:
• South Asia: Sunrit Mullick - Email:
• Western Europe: Merli Tamtik - E-mail:
How Stateside NAFSAns and OSEAS
Advisers Can Work Together: The ‘Three Cs’
Formula: Communicate, Cooperate, and
•   OSEAS advisers can
•   Be a primary source of information on the educational systems,
    ministries, and institutions of our home countries.
•   Network with local ministries, universities, and professional
    accreditation commissions in our areas.
•   Keep U.S.-based colleagues posted on study trends in our areas
    and programs students are looking for in the United States.
•   Serve as resources in our individual areas of specialization through
    the OSEAS Regional Linkage and Partnership Programs, regional
    and national NAFSA conferences, and OSEAS or REAC
    conferences outside the United States.
•   Be an international student’s only or primary exposure to the U.S.
    system of higher education. Overseas educational advising centers
    can serve as the gateway to international educational exchange.
•   Assist visiting U.S. "study abroad" students/scholars (and U.S.
    program officers who are sending them) with questions on
    everything from the local academic and cultural scene to mores,
    safety and "survival 101" issues. Stateside colleagues can develop
    direct communication linkages with overseas advising centers.
•   Use our e-mail, fax, or APO addresses whenever possible. Snail
    mail may never reach us. The Department of State/College Board’s
    "Directory of Overseas Educational Advising Centers 2000-2001"
    is a good source of contact information, as is the Department of
    State web site:
•   Keep us informed of admissions’ trends for international students.
•   Let us know if you plan to visit our country. Visit our offices and
    meet us in person. Be sure to bring catalogs, application forms, and
    a video if you have one.
•   Let us know if you hold college fairs locally, and incorporate our
    office into your program.
•   Inform us of any exchanges or special agreements you may have
    with our local colleges and universities.
•   Send us more catalogs and videos, and fewer loose flyers. Make
    your Web sites user-friendly for international students.
•   Send us well in advance good pre-departure information on housing,
    transportation in your area, etc. Many students, especially those
    traveling with families, use this kind of information in the initial
    application screening process.
•   Inform us of any distance education options your school may offer
    international students.
•   Make more use of AMIDEAST’s Advising Quarterly as a venue for
    announcing new programs or scholarships you may have.
• Help us encourage the international transfer student to
  continue applying to U.S. schools by rethinking admissions
  policies. Try to give these students a clearer picture of
  their entry level at the time of acceptance and issuance of
  the I-20, and before they leave their home countries.
• Provide us with more information on short-term and non-
  degree programs that are available to international
  students. Help the U.S. Department of State’s Educational
  Information and Resources Branch (ECA/A/S/A) update
  reference material needed in these increasingly popular
  levels of study.
• Let us know of ANY scholarships you offer for qualified
  international undergraduate and graduate students (general
  merit, need-based, departmental, arts-oriented, sports,
  etc.). Schools informing overseas advising centers of any
  financial assistance available to qualified students have a
  greater chance of attracting and enrolling suitable
  international applicants.
• Develop methods of creative funding – community service,
  dorm supervisors, foreign language proctors – these are
  just some suggestions to work on together!
• Attend and participate in OSEAS workshops, conferences,
  and other activities held outside the United States, and in
  OSEAS presentations at NAFSA regional and national
  conferences. Your presence and input is most important to
             Three Cs formula
•   Apply for the NAFSA U.S. Department of State OSEAS
    Professional Partnership program and experience the daily
    activities of an overseas advising center firsthand. Learn more
    about the profession that acts as the gateway for international
    student flows to the United States!
•   Give NAFSA and the U.S. Department of State your support. Help
    sponsor workshops and professional development opportunities for
    OSEAS advisers such as the OSEAS Regional Linkage programs.
• Welcome OSEAS talent into the national leadership and at
  regional and national presentations at NAFSA conferences.
• Advocate within your state and region to support the only
  objective, professionally trained overseas advising network
  located outside the United States. Remember: our U.S.
  Department of State-affiliated network of almost 450
  centers across the globe is the information gateway for
  most of the almost 550,000 international students who
  reach your campuses.

•   Originally prepared in 1997 by Evelyn Levinson, International Education
    Consultant , Tel Aviv, Israel, and Immedidate Past OSEAS Coordinator;
    email:; updated February 2002.

Shared By: