Sample Business Plan WebEver

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WebEver, Inc. Executive Summary WebEver, a distributed computing technology company based in San Jose, California, is seeking $20N for 2 nd VC round financing to expand its market penetration and to further its technology development. WebEver's patent pending Distributed Web Delivery TM (DWD TM) technology enables infrastructure and service providers to offer next generation content delivery service (CDS) that distributes static content and is the only technology capable of distributing, processing, and delivering dynamically generated content to the optimal server within existing networks (Internet or Intranet). WebEver differentiates • itself from existing CDS players in both its technology and its business model: Technology Superiority: Unlike all existing redirection technologies that are based on DNS redirection, WebEver's proprietary redirection technology is better suited for dynamically generated content and on-line session management. This is more relevant and mandatory as the Internet moves towards customization, interaction and personalization. WebEver's software architecture is best positioned to leverage and succeed in this trend. Streamlined, Profitable Business Model: The current CDS marketplace is an inefficient one. Without WebEver's software, Internet Content Providers' (ICP) content must be hosted on two separate architectures; one with the hosting company; and the other with a separate CDS Network provider. The WebEver software solution returns the power of control to the infrastructure providers, enabling them to provide CDS directly to their customers. The hosting companies become more efficient, bypassing the intermediary CDS providers, and content providers can work seamlessly with their existing hosting providers for hosting and CDS. WebEver derives its revenues through revenue sharing with hosting companies who use the DWD software and charge ICPs a premium based on bandwidth, by subscription, through licensing, with upgrades and by charging for consulting services. Because WebEver leverages the existing infrastructure and the sales force of service providers, we anticipate a high operating margin and lower capital expenditures. • The combination of WebEver's breakthrough technology and logical business model creates a win-win situation for both the ICPs and the hosting companies. It also reduces deployment costs, increases reliability, gives control back to webmasters, and provides superior performance, According to Greg Howard of HTRC, a leading analyst in this industry: "WebEver is enabling a deterministic or strategic deployment of servers based on what the Web site decision-maker wants to do. It gives data centers and enterprises more direct control over their Web site performance in relation to specific users versus subscribing to a content delivery network service. And because WebEver's technology is a software solution that resides on a Web server, configuration is pretty straightforward and it offers an immense amount of flexibility" Morgan Stanley forecasts that the CDS market will be $54B in 2004, with 5,600Gbps of Internet traffic. The underlying message is that all Internet traffic will be serviced by CDS. Moreover, Merrill Lynch estimates that the combined web hosting and CDN markets will reach $70B in 2003. WebEver shares the vision that the CDS and hosting markets will tightly integrate. The catalyst for this convergence is a layer of software intelligence on top of existing infrastructure - which is provided by WebEver! WebEver currently has two provisional patent filings and one patent pending. CEO and CTO Jesse Chou leads the vision and technology development of the company. Jesse is highly specialized in distributed computing with 15 years of software development experience at Oracle, Sybase and DEC, where he led projects in key kernel groups as well as distributed database projects. He finished his BSCS from the University of Massachusetts (U Mass) within 18 months, Summa Cum Laude. He also holds an MSCS from U Mass focusing his research in distributed database, distributed computing and data modeling. WebEver's two other cofounders Peter Hsieh (COO) and Emil Chang (VP of Corp Development) are equally versed in their respective areas. Peter has a PhD degree in engineering from Stanford University. His career migrated from engineering, management, sales and marketing, into venture capital. Peter's successful venture capital investments include recent IPOs such as Oplink (OPLK) and OmniVision (OVTI). Emil has degrees of BS in CS and Economics, JD and MSEE. He has been a patent law attorney for six years and was most recently the corporate counsel for Altima Technologies (sold to Broadcom for $600M), seeUthere.com, and WebEver. Both Peter and Emil share Jesse's vision that a software intelligence layer on existing infrastructure is the next great leap forward in content distribution. The founders' complimentary skills form a solid foundation for WebEver. Other executives Page 1 of 2 include seasoned professionals with experiences from AsiaOnline, Sybase, Tandem, DOE, DOD, Metromedia Fiber Network, Documentum, and HP. Their expertise covers mission and performance critical software architecture and design, Internet content and infrastructure, sales, marketing, business development, and senior operational management, WebEver's Series B round financing of $5.6M was closed in May 2000, with a post money valuation of $15M. Its first VC round investors include Crystal ]nternet Ventures, Mitsubishi, several boutique Asian VC firms, and value added individual investors that include the founders of AboveNet, Transmedia (acquired by Cisco), NameTree, MicroLinear and Quality Semiconductor. WebEver's board members include Ken Leonard (CEO of NameTree), Gwong-Yih Lee (Senior director and general manager at Cisco), Howard Lee (Partner, Crystal), Jesse Chou, and Peter Hsieh. Its advisors include current and former senior executives at Concentric Networks (now XO Communications), Sun, ]nformix, , iXL, Kinzan, AsiaInfo, and Avant! Major technical milestones achieved between the last financing round and the present include: 2nd release (10/00) of the WebEver beta version, fast turnarounds on bug fixes, demonstration of 2~10 times performance improvement, and multi-platform support (NT, Solaris, Unux). The next generation architecture, forecast for release during March/2001, has been designed for lower hardware/software requirements, more automated web management/content management, improved scalability and added customization. Major business achievements include • • • • • • • • • • Business fundamentals put in place by focusing on the WebEver message, branding and image. Analyst validation (Meta Group and HTRC), good press coverage (InfoWorld, Interactive Week, ]nternet.Com) Building of sales team with the hiring of a Director of Sales in from Metromedia Fiber Networks and internal as well as external sales teams. Selected as one of the 75 (out of 500 firms) to participate in the DEMO conference in 2/01 (hosted by [DG Executive Forums) Five (5) beta tests at multiple locations of a leading pan-Asian and US hosting service provider. In negotiation with service providers, infrastructure players and technology vendors for partnerships and technology integration Received over 10 trial requests within 2 weeks of launching the product (November 27, 2000) Memorandum of Understanding's (MOU's) with infrastructure providers in Asia and US for deployment The formation of a Global Peering Alliance (GPATM) has been receiving great response both domestically and internationally. Ability to attract top talent by recruiting top engineers and sales people WebEver is currently raising $20N for its second VC round of financing. We are looking for value added investors to participate in this successful venture. For more information, please contact: Peter Hsieh, COO WebEver, Inc., 163 Nortech Parkway, San Jose, CA 95134 408-941-0088 x 168 (office), 408-891-2602 (cellular) peter.hsieh_webever.com Page 2 of 2

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