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									       RSS Basics and Beyond
Tips and Tricks for Getting the Most out of Syndicated Content

                                                        RSS Basics and Beyond
     Quick Questionnaire
     Who has heard of RSS?

     Who reads RSS feeds?

     Who creates RSS feeds?

     Google “RSS”.

     What does RSS stand for?

13 June 2007                    RSS Basics and Beyond
RSS Working Definition
RSS is a combination of:

1.   Data Format
        RSS (0.93, 1.0, 2.0…)
        RDF
        Atom

2.   Data Interchange
     •   Syndication

                                 RSS Basics and Beyond
Really Simple Syndication
Syndication is key element
It enables you to make your content available
  to anyone to use.
    News
    Events
    Book lists
    Study guides
    Etc.
It puts you on par with the AP or Reuters

                                      RSS Basics and Beyond
RSS is Nearly Everywhere!

                            RSS Basics and Beyond
Where Does RSS Come From?
Automatically Generated
   Weblog software (Movable Type, TypePad, Bloglines,
    Wordpress, etc.)
   Content management systems (i.e., Wikis)

Using Perl, PHP, Ruby, etc.
  Create feeds from database searches

By Hand
  If you know HTML you can learn RSS

                                                  RSS Basics and Beyond
Finding Feeds
Look for icons on page

Look for icons in browser location bar

If you can find the link, you can use the content. Some
   conditions apply. See copyright holder for details.

                                               RSS Basics and Beyond
Consuming RSS
All tools have common traits
     Access RSS Feeds
     Track what a user has already read
     Reproduce feed content
     Link to original source

                                           RSS Basics and Beyond
RSS Readers
   Download and compare FeedDemon and
 Compare the readers above to the aggregators Bloglines
  and Google Reader

 What is an aggregator?
Consuming RSS: Readers
PC-Based -- tied to a particular computer
Special Applications
  FeedDemon
  FeedReader
  NetNewsWire (for Macintosh)
Web Browsers
  Safari
  IE7
  Firefox

                                     RSS Basics and Beyond
Consuming RSS: Aggregators

Access anywhere

   Yahoo!
   Bloglines
   Google Reader

Even read off-line

                             RSS Basics and Beyond
Consuming RSS: Integration
RSS is just a stream of information
Easy to integrate into a web page
Many tools have „hooks‟ to hang RSS on:
  Weblog software
  Content management
  Wiki software, etc., etc., etc.

But if you‟re using good ol‟ HTML
  Feed2JS

                                          RSS Basics and Beyond
It‟s This Easy
Go to

Click “Build”

Paste in a feed URL (

Click “Generate JavaScript”

Copy 4 lines of HTML onto the page you want it to appear

                                               RSS Basics and Beyond
 Go to

 What do you notice about the domain name?

 What doe do?
Create “Live” Subject Guides lets you „tag‟ web sites
Create an account for your library
People tag web pages that make sense
  Sales & Marketing
  Management
  Human Resources

As people find web sites that are interesting
  and fit a subject guide, tag them

                                       RSS Basics and Beyond
Subscribe to RSS Feed
Every tag has an RSS Feed


Put it in a „what‟s new‟ section on a subject guide -- with
  Feed2JS or other

                                                 RSS Basics and Beyond result

                     RSS Basics and Beyond
Cambridge (Ontario)

                      RSS Basics and Beyond
Monitoring the Web
How do you know when a web page changes?
   New journal issue?
   New report from the county board?

Monitoring tools check sites for you
   Google Alerts watches topics

                                           RSS Basics and Beyond
Roll Your Own RSS
Several ways to get an RSS feed
   Write one by hand
   Set up a (free) blog
   Write a script yourself (if you have a Perl/PHP/Ruby
   Use a service like FeedXS

                                                    RSS Basics and Beyond
Beyond the Basics
Mostly talked about existing services that you can leverage

Now turn to some more advanced topics
   Search = Feed
   Using RSS to get to your patrons where they “live”

                                                    RSS Basics and Beyond
Final Thoughts
RSS means simplicity of sharing content

Simple to create, simple to use

Great tool for putting your library “out there” where your
  patrons are


Very low barrier to creation or consumption

                                                RSS Basics and Beyond

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