ASBCI SWIM AND SPORTSWEAR SEMINAR
                           In association with Lingerie Buyer magazine

                                      Look good, feel good,
                                           smell good
                                   Industry countdown to 2012

                                Wednesday 9th March 2011
                                    9.00aM to 3.30pM
                                    Hinckley Island Hotel,
                                   Hinckley, Leicestershire
Image courtesy of Speedo
Industry countdown to 2012
The London 2012 Olympic Games will offer a myriad of                   increasingly sophisticated demands. The latest trends in
opportunities for the UK’s swim and active sportswear                  active wear, the development of the world’s fastest Olympic
suppliers. Brands and retailers are preparing to respond               swimsuit and tri-athlete sportswear, how company’s can
to increased consumer demand for a whole range of                      substantiate their promotional claims and the latest anti-
sports clothing designed to make them ‘look good, feel                 bacterial and lightweight textile developments together
good and smell good’.                                                  with the latest sizing and shapewear advice, will all be
This ASBCI seminar has invited some of the most innovative             covered by the expert line-up of speakers.
and knowledgeable speakers on sportswear development                   So don’t get left on the starting blocks. Come along and
to explain how the latest technologies can help brands                 find out about the technologies that could help your
and retailers deliver product that will meet consumers’                product development countdown to 2012 and beyond.

        seMinar prograMMe
Morning agenda                                11.25     ‘obliterating odour!’                2.10    ‘sWiM and sportsWear for
                                                        Alain Langerock, Marketing                   the high street’
9.00am registration and Coffee                          Manager, Devan Group                         Mary Kate Campbell, Buying
                                              	         •	 	 nti-bacterial	innovations	
                                                            A                                        Manager Swim & Sportswear,
                                                            update                                   Marks & Spencer
10.00am WelCoMe and introduCtion                                                             	       •	 Who	is	buying	what?
                                              	         •	 Applications	in	sportswear
         Julie King, ASBCI Event Director                                                    	          F
                                                                                                     •	 	 ulfilling	customers’	
         Head of Fashion & Textiles,          	         •	 Safety	considerations	
                                                                                                        expectations - function, fit,
         De Montfort University                                                                         fashion
                                              11.50     ‘testing tiMes for sWiM              	          I
                                                                                                     •	 	mplications	of	2012	Olympics	
10.10am ‘froM shell suit to body                        and aCtive sportsWear’                          for high street suppliers
        suit’                                           Jacqui Coombs, Client Account
         Ben Harris, Sales Director, Mudpie             Manager, STR (UK)
                                                                                             2.35    ‘innovation never stops’
         •	 	 enerational	changes	in	         	         •	 Why	test?
                                                                                                     John McDonald, Product
            sportswear                        	            C
                                                        •	 	 rucial	testing	practices	and	           Specialist, W. L. Gore & Associates
	        •	 Key	trends                                     procedures
                                                                                                     •	 	 anaging	moisture	in	a	micro	
	        •	 What’s	next?                      	            S
                                                        •	 	 ubstantiating	promotional	                 climate
                                                                                             	       •	 Extreme	comfort
10.35    ‘3d siZing and fit’                                                                 	          I
                                                                                                     •	 	mplications	for	active	wear	
         Andrew Crawford, Chief Executive     12.15     question & ansWer session                       everywhere
         Officer, Sizemic
	        •	 3D	shape	analysis                 12.30     lunCh                                3.00    question & ansWer session
	        •	 3D	pattern	development
	        •	 3D	grading                        afternoon agenda                               3.30    seMinar Close

11.00    ‘squeeZe Me, please Me!’             1.45      ‘raising the bar in                          preMier MeMbers
         Jane Fenlon-Smith, Triumph UK                  produCt developMent’
                                                                                                     aquasCutuM, arCadia group plC,
         Product Manager                                Laura Rattray, Applied Innovation            asos.CoM, J barbour & sons,
	        •	 	 evelopments	in	Shape		
            D                                           Designer (Aqualab), Speedo                   berghaus, burberry, elite group,
            Sensations                        	         •	 The	Aqualab	explained                     Jaeger, John leWis, george,
	        •	 	 ow	to	achieve	your perfect
            H                                 	            P
                                                        •	 	 ushing	boundaries	in	                   leCtra, Marks & spenCer plC,
            figure                                         innovative swim and                       next, shop direCt group
	        •	 Future	developments	                           performance sportswear
                                                        •	 	 chieving	Olympic	standards;	
                                                           countdown to 2012

                                                      priCes: £80+VAT ASBCI members / £160+VAT non-members
                                                      Booking forms available from, tel: 01422 354666
            speaker biographies

Julie king, asbCi event direCtor, head                            ben harris, senior uk sales Manager,                           andreW CraWford, Chief exeCutive
of departMent fashion & textiles,                                 Mudpie                                                         offiCer, siZeMiC
de Montfort university                                            Mudpie is the global leader in fashion and lifestyle trends,   Sizemic is a fashion technology company providing a one-
Julie King BA (Hons), MA, MBA, is Head of the Department of       offering a range of services to the sportswear, fashion        stop sizing and fit solution for the fashion industry based
Fashion and Textiles at De Montfort University, Leicester. The    and design industry. The company aims to develop and           on the application of digital 3D body shape data. Sizemic
department’s portfolio is diverse, including contour fashion,     promote the world’s leading fashion trend information          helps retailers and clothing brands to improve sizing and
footwear design, printed textiles and retail buying, with a       services to support fashion professionals worldwide.           fit and better serve the overall size and shape profile of
strong technology aspect that allows the department to            Ben Harris joined Mudpie as a designer in 2000, and            their customers. Sizemic’s approach is based on leveraging
offer both BA (Hons) and BSc (Hons) courses.                      progressed through the company ranks to his current            size survey data to offer a portfolio of related products and
In recent years an innovative Masters course in Fashion           role as senior UK sales manager. Ben has worked on             services	from	data	analysis	to	size	chart	development;	fit	
Bodywear has been introduced, which draws on the unique           the graphics and trend services of the company, as             mannequins to 3D pattern development.
skills of the intimate apparel specialism.                        well as managing key client, and as creative director he       Andrew has extensive international marketing and
Prior to taking up this post in 2003, Julie was an Assistant      concentrated on new business and product development.          general management experience within the retail and
Professor in the Institute of Textile and Clothing, at The Hong   In his current position he travels extensively to represent    fashion industry and has held senior positions at Coats
Kong Polytechnic University, and MA Fashion and Textile           the company internationally, ensuring that the Mudpie          Viyella, Tootal Group, and Asprey. He has specialised in
Design course leader. Julie recently submitted her PhD in         brand is seen as the global industry leader in fashion         the commercial application of 3D body data since joining
colour trend forecasting, has written a book chapter, and is a    trend information.                                             Bodymetrics, a start-up and spin off from University College
regular contributor to conferences on the subject.                                                                               London, in 2001. He founded Sizemic in 2007.

Jane fenlon-sMith, triuMph uk produCt                             ALAIN LANGEROCK, MARKETING MANAGER,                            JACQUI COOMBS, CLIENT ACCOUNT MANAGER,
Manager                                                           DEVAN GROUP                                                    STR (UK)
Jane has worked in the lingerie industry for the last 22          Alain Langerock joined Devan Chemicals in October              Jacqui graduated from Leicester with a BSC (Hons.) degree
years, initially starting as a buyer and before moving            2001. His first task was to expand certain parts of the        in Textile and Knitwear Technology and has worked in the
into sales for Warnaco including Warners and later                existing Devan business through a network of partners          textile industry for over 30 years.
Valentino.                                                        within Europe. Since 2007 he has been a member of the          Jacqui has experience as a textile technologist working in
She joined Triumph in 1998 as Home Shopping Manager,              executive committee.                                           both warp and weft knit production, dyeing and finishing.
and then went onto work on National Accounts in the               Alain has been active in Europe presenting innovating          She has also set up and gained M&S accreditation for
South. However, her heart was always product focused              concepts and technologies applicable in the textile            labs for Courtaulds and Charnos before moving into
so she now champions the UK for input of views and                industry.                                                      commercial roles with manufacturers dealing with M&S
selections for product areas covering Triumph Intimate            He has been able to bring real innovations to the market       and major UK retailers.
Apparel, Triumph Swimwear and Sloggi as Triumph UK                thanks to the input of highly entrepreneurial people           Jacqui’s current role is as UK Softlines Client Account
Product Manager.                                                  dedicated in their quest to find new ways to add value         Manager for Specialised Technology Resource (STR)
                                                                  on textiles, leading to new and emerging business.             is based in the company’s new textile testing labs in
                                                                  Born in the Belgium in 1975, Alain Langerock holds             Nottingham where she has commercial responsibility for
                                                                  an honours degree in Textile Engineering which he              handling testing, inspections and ethical auditing services
                                                                  obtained in Gent, and completed his MBA with the               for STR Softlines clients both in the UK and globally.
                                                                  Vlerick Leuven Gent Management School 2001.                    Jacqui currently sits on the ASBCI Marketing and
                                                                  .                                                              Membership Committee.

DESIGNER (AQUALAB), SPEEDO                                        GORE & ASSOCIATES                                              & SPORTSWEAR, MARKS & SPENCER
Laura Rattray joined Speedo in June 2008 as a freelance           John has been a product specialist at WL Gore for the past     Mark Kate Campbell is buying manager for Marks and
Designer/Garment Technologist and was appointed to her            13 years, for the first four years working for the military    Spencer leisurewear, swimwear and casual tops, and she was
current role at Aqualab, Speedo’s dedicated research and          side of the business and the last nine years on the outdoor    originally brought in to manage the retailer’s sportswear
development facility, in April 2009.                              side.                                                          brand View From. Mary Kate has worked for M&S for eight
Prior to joining Speedo Laura worked for 18 years                 Over the past few years, John has specialised in the           years in a variety of roles in menswear and womenswear.
as a lingerie designer and technologist for lingerie              development of products for mountaineering and been            Previously she worked at George at Asda.
manufacturers supplying many of the major high street             the global champion for Gore-Tex Pro Shell products.
names including M&S, BHS, Debenhams and George at                 During this time, he worked closely with the sales team
ASDA.                                                             and product managers from the company’s key customers
In her current role Laura is responsible for researching          to continue to promote and improve the various products
innovative products and developing practical solutions to         Gore has introduced during this time, recently including
commercialise ideas.                                              some g new Windstopper products and more recently
Laura drew on her lingerie experience to design and               supporting the sell in of Gore-Tex Active Shell.
create the prototypes for the Speedo Sculpture Shapeline          Throughout this time, he has been a keen climber and
suits, working alongside her colleagues at Aqualab to             mountaineer, and so he is able to speak from experience in
develop the graded garments.                                      terms of product use.
           about the asbCi
The ASBCI clothing and textile forum has been uniting companies across the apparel supply chain since 1992. It is a not-for-
profit association and operates without commercial preference. Its impartial stance makes it a unique forum, within an intensely
competitive industry, where members can meet and share their experiences and knowledge. It enables component and fabric
suppliers to exchange ideas and knowledge with designers, retailers and garment cleaning specialists.

                                                       Meetings of Minds                                       visits provide first hand knowledge of
                                                       The ASBCI runs a programme of key                       processes and crucial access to experts
                                                       issue seminars and forums, within which                 that would otherwise be impossible to
                                                       speakers from across the international                  obtain.
                                                       supply chain tackle the most pressing
                                                       issues of the day. Recent seminars have                 fun and fund raising
                                                       included sizing in fashion, corporate                   The ASBCI annual grand ball is a night of
                                                       clothing, childrenswear and lingerie with               fun and fund raising that supports the
                                                       follow on forums in bra fit and REACH. It               association and the Starlight Children’s
                                                       also holds regular meetings with expert                 Foundation – over £200,000 has been
                                                       speakers and the UK’s largest and most                  raised by members and their guests over
                                                       successful student conference and seminar               the years for children’s wish charities.
                                                       programme.                                              The ASBCI ball, as with its meetings,
                                                       To promote greater technical                            seminars, visits and conferences, provides
                                                       understanding of essential processes                    an invaluable and enjoyable forum for
                                                       within the clothing supply chain, the ASBCI             serious business networking – indeed
                                                       has formed reciprocal partnerships with                 knowledge and networking have been and
                                                       the newly formed UK Fashion and Textile                 always will be the cornerstones of the
                                                       Association, Textile Institute, Society                 association.
                                                       of Dyers and Colourists, and the United                 ASBCI membership rates are based on
                                                       Kingdom Textile Laboratory Forum.                       the size and nature of the applying
                                                                                                               company and range from individual
                                                       expertise                                               consultant rates through to full ‘Premier’
                                                       Drawing on the expertise of ASBCI members,              membership for large companies
                                                       the association writes and publishes                    wanting multiple member opportunities.
                                                       acclaimed technical guides for ‘non-
                                                       technical’ fashion and textile professionals            Current premier members include:
                                                       and students. It also publishes an annual               Aquascutum; Arcadia Group plc;
                                                       ASBCI clothing industry handbook, to which
                                                                                                     ; J Barbour & Sons;
                                                       members are invited to contribute editorial.
                                                                                                               Berghaus; Burberry; Elite Group;
                                                       opening doors                                           Jaeger; John Lewis; George; Lectra;
                                                       The ASBCI organises regular visits to                   Marks & Spencer plc; Next; Shop
                                                       companies across the supply chain. These                Direct Group

             diary dates
 26 January    Student Members (Huddersfield) Technical Visit to Shop Direct Group at Liverpool.
 2 March       ASBCI Student Members Seminar, University of Huddersfield
 9 March       ‘Look Good, Feel Good, Smell Good’ - swim and sportswear development countdown to 2012, Hinckley Island Hotel, Hinckley, Leicester
 23 March      ASBCI Board Meeting, Barnsdale Lodge Hotel, Rutland Water
 24 March      Annual General Meeting with guest speakers, Barnsdale Lodge Hotel, Rutland Water
 17/18 May     Interactive Sizing & Technology Workshop, Aston Villa, Birmingham
 26 Nov        2011 Student Conference, venue TBC
 26 Nov        ASBCI Grand Ball, Marriott Worsley Hotel & Country Club, Worsley, Nr Manchester
 TBC           Leather and Footwear Seminar, Menswear/Tailoring Seminar, Supply Chain Seminar, CSR Seminar, Additional Technical Visits

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