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					  William Gibbons
  September 2009

www.cruiseBritain.org
cruiseBritain is a joint initiative between
industry, Passenger Shipping Association
 and VisitBritain, focused on promoting
 cruise as an integral part of the British
          leisure travel industry.
                 VISION
To reinvigorate the brand of Britain as an
exciting destination to become the No.1
 European choice for Cruise Operators
       when selecting itineraries.
                        OBJECTIVES
   To create an effective, consistent and visible single
   umbrella brand for Britain whilst respecting regional
                          identities.
 To increase level of cruise calls at British ports and raise
                        market share.
 To raise the profile with trade and consumer that Britain
               is a great cruising destination
                                            MEMBERS
A.B.P. Port of Southampton            Harwich International Port Ltd                           Port of Dover

BAA London Stansted Airport              Holy Loch Port Limited                        Port of Tilbury London Limited
    Conrad Advertising             Informa (Passenger Shipping Expo)                       Port of Tyne Authority

      Cruise Scotland            Intercruises Shoreside & Port Services                       Ports Direct Ltd

  Cruise Wales Partnership                    IRN Research                              Portsmouth Commercial Port

De Vere Grand Harbour Hotel                  Jersey Harbours                                    Seatrade
  Denholm Barwil Limited                Liverpool Cruise Terminal                          Thomas Miller P&I Ltd

   Destination SouthWest       London Central Cruise Moorings/Cory Cruise                    Tillberg Design AB

 Enviromar Consulting Ltd                   Mail Newspapers                                    TripVision Ltd

  G P Wild (Int.) Ltd / BREA          Milford Haven Port Authority                         Viking Recruitment Ltd
   Guernsey Government                 NUTRILAB - ANKL LABS                                      VisitBritain

                                                                            West of England Insurance Services (Luxembourg) S.A.
Since 1st April 2009, cruiseBritain has gained seven new members:

                          Cruise Scotalnd
                            Cruise Wales
                       Destination south west
                       Guernsey Government
                           Holy Loch Port
                        Port of Portsmouth
                   London Central Cruise Moorings
In 2008 we saw a record number of ships
 (101) and cruise lines (53) call at British
    ports, with the average number of
passengers per port of call also increasing
            by 50% to 12,000.
 The last five years have seen significantly more ships
    entering the European market with increased
passenger sourcing from Europe and the UK. Northern
Europe (UK, Baltic, Fjords and close Continental ports)
  have seen nearly 40% growth in cruise berths since
                         2005.
 From 2009 to 2012, 38 cruise vessels have been scheduled
     for delivery, with capacity for 84,460 passengers.
 18 of these ships with 38,900 berths (46%) are primarily for
the European source market, representing investment of €7.1
                           billion.
    This new investment underlines the cruise industry’s
 continuing commitment to the future of its business both in
             Europe and elsewhere in the world.
Embarking and Disembarking passengers at UK Ports, 2008

Passengers (000s)                             2008

Disembarkations                               703

Embarkations                                  709

Annual % increase embarkations                 20

Uk passengers embarkations                    577

Overseas passenger embarkations               132

% Overseas embarkations                        18

source: IRN Research- UK Cruise Market 2008
Port of call cruise passengers, 2008
Passengers (000s)                             2008

Port of call passengers                       396

% annual increase                              8

Ports                                          37

Cruise ships                                  101

Cruise Lines                                   53



source: IRN Research- UK Cruise Market 2008
                            .   Kirkwall



                   .            Invergordon
                                               Britain is a great starting point for a
                                               cruise, with easy access to northern Europe
               Newcastle.
                                               and the Mediterranean.

Dublin.          .Liverpool                    Britain also offers a rare and unique
                                               opportunity to travel around a whole
                                               country by sea! A destination which offers
                                               bags of diversity, visiting England, Scotland
                            Dover.
          Southampton.
                                               and Wales all in the same cruise!
                FUTURE....
 British pavilion at the Cruise and shipping
    Conference in Miami, March 2010
            Networking events
          cruiseBritain Brochure
 Dedicated website – www.cruiseBritain.org
               E-Newsletters

				
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