Membership & Marketing Vice President Elect
• Attends scheduled meetings
• Recruits membership committee
• Leads committee in the recruitment process for members
• Distributes membership cards
• Works with state membership chair to reach membership
• Collects and assists in processing membership fees
• Remits dues to state and council PTAs every month
• Maintains accurate records/OMDR(membership listing and
• Attends training whenever possible
• Size – five to ten members
• Composition – parents, teachers and administrator
Should also consist of under-represented members
of the community
• Goal Setting – ensure that it obtainable
• Action Plan – break up the goal into small pieces
• Record Keeping – maintain a procedure book of all
• Lay the ground work
• Prepare for back to school
• Open House/Kindergarten Orientation
• Ask everyone
• Tell your story
• Enlist community members
• Keep the momentum going year-round
• Have fun!
Laying the Ground Work
• Attend training
• Read material from state and National PTA – stay
• Meet with your team to set goals and create an
• Present goals to your PTA executive board and the
principal to ensure support – ask principal for
support from teachers
Preparing for Back to School
• Adopt a theme
• Create posters – utilize National PTA website
• Letters to send home, i.e., volunteer assessment
• Packets for office for new registrants
• Accomplishment sheet for your PTA and goals for
• Calendar of events to inform parents of upcoming
activities-ask principal for PTA events to be
included on school calendars
Open House/Kindergarten Orientation
• Request to speak for 5 minutes – this can be the
chair or the PTA president
– Prepare speech to educate the parents on the value of
being a PTA member at your school
• Prepare a visual display that is pleasing to the eye
and creates excitement
– Have a table at the event that will hold your visual
display and have membership enrollment available –
most importantly DO NOT stay behind the table
• Be yourself • Don’t wait till the last
• Be enthusiastic
• Don’t be argumentative
• Challenge them
• Don’t take rejections
• Don’t apologize
• Be prepared
• Follow through
How to Ask
Introduce Focus Focus
on the on the
Needs Bene -
Invite them to
join! Close the Door
Tell Your Story
• Why did you join?
• What keeps you here?
• What are the benefits for you?
• As a leader do you like what you are doing?
• What makes this the “best” job?
• Know the history of PTA.
• How has your involvement changed the world for
• I don’t have time!
• I don’t have children in school.
• I don’t agree with PTA positions.
• Your PTA doesn’t do anything.
• I just don’t have the money.
• I get the benefits whether or not I join.
• I was a member once and I didn’t like it.
Enlisting Community Members
• Invite a well-known personality to be an honorary
• Ask people you know
– Employers and co-workers
– School administration and staff
– Members of your place of worship
– Friends, neighbors, and relatives
– People who belong to your other volunteer or recreational groups
– Parents whose children attend the same after school or weekend
activities as your children
• Develop a key message
• Recognize accomplishments
Keep the Momentum Going
• The campaign never ends.
• Periodically put up fresh posters.
• Have packets available in the office for new
registrants through out the year.
• Whenever there is a school/PTA event ask to
address the audience and have a membership
• Continuously ask everyone you meet.
• Educate members consistently.
Retaining the Members You Have
• Ask past members to come back-tell them what is new.
• Make sure they feel and understand how valuable they are
• Provide the resources they need.
• Communicate regularly and in more than one way.
• Create a website to provide information and to educate
them on the value of being a member.
• Educate them of the resources available from state and
• Get them involved.
• Communicate and recognize accomplishments.