Sample Business Plan WealthSense

WealthSense.com EXECUTIVE SUMMARY WealthSense.com is a pure-play Internet-based provider of a new class of personal wealth management tools, products and related services that effectively address the unmet needs of high net worth individuals and their advisors. The Company's innovations include: • • providing an array of unique, user-friendly wealth information, referrals, and other Internet services. management tools, "The Game Plan", a unique model for performing quantitative analysis. It projects financial outcomes with greater accuracy and allows subscribers to monitor their progress. Subscribers access their Game Plan through the Internet site. a proprietary, state-of-the-art wealth management methodology, the Wealth Stewardship Model TM (WSM), for managing sizable personal assets. The Wealth Stewardship Model facilitates qualitative analysis, a much needed "clientoriented" approach that improves the quality of decisions by establishing meaningful personal objectives that are consistent with the client's intentions and values. • WealthSense.com defines its market as (1) this large and growing group of high net worth individuals and their families, i.e., those who have achieved or anticipate achieving financial independence, and (2) financial advisors and institutional service providers. It is estimated that currently, in the U.S. alone, there are approximately 11.5 million high net worth individuals, defined as having a net worth in excess of $500,000. This market has grown at an average of 16% per year over the last 15 years and in the coming years will, at a minimum, continue to expand at this rate because of a favorable world economy and the maturing of the baby boomer population. Assuming a 15% annual growth during the next five years, the number of high net worth individuals will grow to 20.1 million in the U.S. High net worth individuals currently get most of their financial advice from a professional source such as an accountant, lawyer, broker, financial planner, or insurance agent. These sources of advice are rarely coordinated for the benefit of the client, they often compete with one another, and the advice may be driven by efforts to sell products. The market is ripe for a solution that puts the individual at the center of the process. CONFIDENTIAL 3 DEC • i WealthSense.com's products and services will become the means by which millions of wealthy people manage their futures. With WealthSense.com, subscribers will be able to direct their resources towards achieving goals that are central to their lives. Additionally, with WealthSense.com, financial advisors willgain tools that will substantially improve their value to their customers. Those who sell products will be able to recommend products within the WSM framework, ensuring that the products are consistent with the client's intentions and stated goals. ,WEALTHSENSE.COM CONFIDENTIAL PAGE 2 THE OPPORTUNITY, THE COMPETITION, STRATEGY AND THE MARKETING THE OPPORTUNITY Because of today's combination of a robust economy, remarkable stock market, and baby-boomer demographics, a huge number of individuals and their families are gaining significant private wealth. A generational transfer of $6 trillion in inheritances is underway, facilitated by estate planning. Institutionally controlled retirement assets (such as pension plans) are being replaced with individually controlled plans (such as IRAs and 401k plans). Many beneficiaries of the new prosperity have no experience handling wealth. Additionally, current tools for managing this wealth were originally designed for large institutions, and are now obsolete and inadequate. All of these factors combine to present a unique opportunity to provide the products, services and information needed for managing that wealth. This opportunity is two-fold: PART 1 - WEALTHY INDIVIDUALS AND FAMILIES WealthSense.com targets individuals and families who have sufficient resources to fund their intentions or are well on their way: those with a net worth in excess of $500,000. Demographic projections show that in the United States there are over 5,700,000 individual or family fortunes in the $1-million-plus range today, and over 11.5 million in the $500,000-plus range. The number of millionaires has increased an average of 16% per year for the past 15 years. Very few new projections adequately account for the current economy and the aging of baby boomers, but a growth rate exceeding 15% per year could be anticipated over the next few years. This means that the US customer base will exceed 20.1 million in five years. This segment of the population can look forward to many more years of active living, resulting in higher expectations from their retirement years. Experience shows, however, that individuals are rarely prepared for using their wealth to fulfill their intentions. They need information, advice and support to help them deal with the complex issues of planning for the use, enjoyment, and distribution of their wealth. However, current sources of professional advice (accountant, lawyer, broker, financial planner, or insurance agent) are rarely coordinated for the benefit of the clients. Worse, they are often in competition with one another and biased towards selling specific products not necessarily tailored to the client's needs. PART 2 - PROFESSIONAL ADVISORS There are over 33,000 certified financial planners advising some of these individuals. An estimated 90,000 CPAs are also practicing financial planning. Lawyers, brokers, trust officers and other non-certified advisors represent a multiple of these figures. This fragmented profession includes roughly 300,000 practitioners, all of WEALTHSENSE.COM CONFIDENTIAL PAGE 3 whom need up-to-date tools, methods, and models for working clients. with these wealthy Currently, most "financial planning" is only focused on wealth retirement planning, and tax avoidance. Times have changed. The financial planning, or wealth management, must focus on the needs have accumulated wealth and now want to know how best to transform accumulation, next stage of of people who their financial success into achieving goals, both financial and non-financial, that are consistent with their personal values. Moreover, available tools are imprecise, disparate, and outdated. In order to meet the needs of wealthier individuals, financial advisors must be prepared to make a monumental shift in focus from "middle-class anxiety issues" (Will I have enough to retire?) to a future with endless possibilities (How can I use my money to achieve ends which I truly value in my life?). These clients need advisors who can help them think differently about their wealth. THE COMPETITION There are two categories of competition: (1) advisors and financial services firms offering "financial planning" using desktop software applications, and (2) financial Websites. But upon closer examination, neither of these groups provide what WealthSense.com delivers: (1) a top-down approach based on the subscriber's intentions and values (the Wealth Stewardship Model), (2) Internet access with the ability to run and review your Game Plan on your own or assisted by a certified advisor, and (3) the human touch through customer support. The first group, consisting of well known names such as Merrill Lynch, Prudential, many bank and trust companies, and an army of small firms and sole practitioners, usually offers to construct and deliver a financial plan. While the analysis and recommendations contained in that plan may be well thought out and valid, and the advisor may even be an independent "fee only" professional who is not even trying to sell financial products, the plan is run once and delivered in hard copy. Modifications, updates, or what-if analyses require lengthy cycles of the client communicating the desired changes to the advisor, the advisor reentering the data, rerunning the plan, and delivering yet another hard copy. And the desktop software packages used by these advisors were borrowed from institutional investors, mainly pension fund managers; they miss the mark in today's dynamic environment. The second group, consisting of Quicken, S&P Personal Wealth, MyCFO.com, Fidelity Investments, FinancialEngines.com, DirectAdvice.com, and many lesser known names, offer financial forums, information, and some online tools. But the tools, such as retirement calculators or education funding calculators, are deceptively simplistic. WealthSense.com's differentiating factors are not limited to the right mode of access and delivery- the Internet, but also include superior tools and a new level of training, support, and service. WEALTHSENSE.COM CONFIDENTIAL PAGE 4 i THE MARKETING STRATEGY WealthSense.com's strategy will be to market directly to the consumer as well as the professional. Although consumers (subscribers) can create a Game Plan on their own, our marketing approach will motivate the consumer to work in partnership with a trusted professional. WealthSense.com's Internet site contains a referral system to help subscribers find a WSM certified advisor. This approach of connecting consumer and professional is a proven marketing strategy used by other providers of sophisticated products and services such as the pharmaceutical industry. The overall objective of the marketing strategy is to get as many eyeballs as possible on the WealthSense.com Website. The more eyeballs we have, the more chances we have to introduce or further explain the benefits of the WealthSense.com's unique approach and toolkit for wealth management. NATIONAL FIRM Since the major expense item for the first few years will be marketing, we will hire a national public relations firm with a record of successfully marketing for Internet companies. REGIONAL FOCUS The marketing campaign will have a regional focus so that we can synchronize the marketing campaign with the local attitudes and lifestyles. We will adopt a regional structure similar to that used by the Wall Street Journal, focusing initially on the four regions, then fine-tuning as needed for areas within a region: • • • • The Eastern Region The Midwest Region The Southwest Region The Western Region THE CAMPAIGN We will simultaneously market to potential subscribers and to professional advisors by advertising on television, on the radio, and in print. We will offer subscribers direct access to their Game Plan, with customer support, while we build our base of trained and certified advisors in every region. The subscriber campaign will focus on the relationship between The Game Plan and the WSM: connecting one's values to the approach for managing one's wealth. The campaign will also play up the Internet access to The Game Plan, something no other WEALTHSENSE.COM CONFIDENTIAL PAGE 5 •financial Internet site offers today. Prospective subscribers who do not already have some type of advisor can work on their own or can locate an advisor through the WealthSense.com Internet referral network. The subscriber campaign will encourage those who are already working with an advisor to talk to their advisor about WealthSense.com., thereby helping us recruit even more advisors. The subscriber campaign has four major components to maximize the number of eyeballs on the Website: • The WealthSense.com Internet site: our subscriber-focused advertising campaign will encourage individuals, both thosQ who have achieved financial independence and those who aspire to it, to visit the Website. There they will be introduced to the Wealth Stewardship approach, the unique Internet-based tools provided by WealthSense.com, including a free trial run of The Game Plan, and the certified advisor referral network. Advertising on television, on the radio, and in print in broad and targeted publications. The broad category includes The Wall Street Journal, Forbes, Investors Daily, platinum card magazines (the American Express quarterly, Fidelity Outlook), airline magazines, and Parade Magazine. Geographically targeted publications, with ads specific to the tenor and profile of the region, include top regional newspapers and city premier magazines (Boston Magazine, New York Magazine). Publications that target a symbiotic life philosophy, such as philanthropy publications, are also a viable channel to potential clients. Public relations campaign: in addition to advertising, articles in trade publications, well-placed press releases, and news-oriented talk shows, such as Today and Good Morning America, reach a wide audience and provide an opportunity to introduce the people behind the philosophy as well as the approach to wealth management. Publications: whether introduced to WealthSense.com's publications through the advertising blitz, by an advisor, or from the Website, the concepts behind Wealth Stewardship will ring true with wealthy individuals. The publications are designed to help them connect the dots in their financial picture and motivate them to action. • • • The advisor campaign will highlight the unique features of The Game Plan, the Internet access for both advisor and subscriber, and the Wealth Stewardship Model. In addition, the WealthSense.com Internet referral network will be a draw for advisors. The advisor campaign has five efforts: • The WealthSense.com Internet site: our advertising campaign will encourage wealth management professionals looking for ways to improve the service they provide to clients to visit the Website for more information. There they will be WEALTHSENSE.COM CONFIDENTIAL PAGE 6 introduced to the Wealth Stewardship approach and the unique tools provided by WealthSense.com. • Advertising: ads in broad publications such as The Wall Street Journal, Dow Jones Investment Advisor, and Investors Daily, and in industry journals, such as the Journal of Financial Planning (published by the Institute of Certified Financial Planners) and Financial Planning Magazine (published by the International Association of Financial Planners). Regional breakfast seminars: two hour seminars in all of the major cities, during which we explain and demonstrate the advantages of the WSM approach, The Game Plan, and the WealthSense.com Website. Publications that introduce the reader to the client-centered approach embodied in the Wealth Stewardship Model. The advisor will recognize these publications as effective tools for educating existing clients and for gaining new clients. Direct sales campaign to advisors: we will offer private labeling and other reselling arrangements to financial services companies, brokerages, insurance companies, and financial planning practices, thereby signing up large numbers of advisors at a time. • • • THE PRODUCTS AND SERVICES WealthSense.com is a pure-play Internet-based provider of personal wealth management tools, products and related services designed primarily (but not exclusively) for wealthy individuals and their financial advisors. WealthSense.com offers a richly featured Internet site that includes The Game Plan, a quantitative analytical tool, plus related professional and technical support. In conjunction with the quantitative analysis, we offer the Wealth Stewardship Model (WSM), a qualitative approach to wealth management that promotes rational, values-based stewardship of personal assets. Key related services include online training modules for registered users and subscribers, training and certification of financial advisors, a wide range of technical support, and information updates for both subscribers and advisors. WEALTHSENSE.COM CONFIDENTIAL PAGE 7 WEALTH MANAGEMENT INTERNET SITE. The WealthSense.com Internet site will provide an array of tools, information, links, referrals, and other Internet services. There are three levels of access: 1. Registered Users. Access to the site and many of its information features will be free to anyone who registers. For example, the site contains information on and links to financial markets, financial forums, and simple financial calculators. It also offers a free trial run of The Game Plan with comparisons to the simplified approaches characteristic of the competition. Registered Users may also access on line training modules by paying a fee. 2. Subscribers. Access to premium services, including The Game Plan, customer support, and on line training modules, is reserved for those who pay an annual subscription fee. If a subscriber is not currently working with a financial advisor but decides to seek the services of a WSM certified advisor, the advisor referral network facilitates the search. 3. Advisors. To address the unique information needs of advisors, there is a special advisor area, containing links to information, forums, products, and services of interest to the advisor who is working with wealthy clients. Advisor customer support and WSM Consulting, described later, can be accessed through the Website. Also, advisors have access to individual clients' Game Hans, assuming the advisor set up The Game Plan for the client and this is what the advisor and client agreed. And advisors can take on new clients through the advisor referral network. THE GAME PLAN - A PROPRIETARY SOFTWARE MODEL The WealthSense Game Plan is a central feature of the WealthSense.com Internet site. As discussed earlier, existing tools are imprecise, disparate, and outdated. The Game Plan is a comprehensive wealth management and planning tool that allows projections to be made well out into the future with greater accuracy. It gives projections of an individual's financial status year-by-year, including cash flow net of income taxes, and shows progress towards stated goals. It also calculates The Net.Net.Nut TM - the value of the estate available to heirs net of income and estate taxes, projected year-by-year. This provides the quantitative analysis. Each subscriber accesses his or her password-protected Game Plan through the Internet site. The Game Plan introduces innovations to satisfy today's wealthy individuals. For example, it delivers significantly improved accuracy by using sophisticated algorithms to account for graduated tax schedules rather than relying on flat-rate approximations WEALTHSENSE.COM CONFIDENTIAL PAGE 8 for income taxes and estate taxes. This higher accuracy allows both subscriber and advisor to have much greater confidence in their understanding and control of outcomes. Also, it is more comprehensive than other analytical models, spanning the simple wealth scenario (an investment portfolio) to the most complex (multiple portfolios, qualified and non-qualified retirement plans, stock options, and interrelated trusts). Finally, by integrating cash flow projections with the projected value of one's estate, net of all taxes, the subscriber is able to analyze the trade-offs between goals that require cash flow and goals that require residual value in the estate. Whatever the planning tool used, no one can predict the future. What can be done is periodic reworking of strategies and projections. Facilitated by Internet access and real-time market data, The Game Plan encourages subscribers and advisors to interactively perform what-if analyses, simulating and comparing different assumptions, strategies, goals, and approaches and understanding their outcomes. THE WEALTH STEWARDSHIP MODEL (WSM). TM Wealth Stewardship is based on the recognition that personal expectations, intents, and values are paramount issues in determining how people manage, use, and transfer their wealth. This provides a much needed top-down approach that puts the subscriber's intentions and values at the top of the process; financial services and products are then selected within this framework instead of the sale of products and services driving the process. The Wealth Stewardship ModeF M (WSM) is a unique approach to wealth management that promotes intentional, values-based goals planning, and management of personal assets. It improves the quality of decisions by providing the qualitative analysis that is missing today. Too frequently, the accumulation of wealth is viewed as the end, rather than a means. To use WSM techniques, the subscriber works through interactive processes on the Internet site or with an advisor to clarify stated life goals and financial goals, to understand the intent and values behind the goals, to evaluate options and vehicles for achieving the goals, and to monitor progress towards the goals. WEALTHSENSE.COM CONFIDENTIAL PAGE 9 Wealth Stewardship Model The Wealth processes: Stewardship Model is comprised of three iterative, interrelated 1. Identify. As one's understanding of goals and intentions deepens, one is better prepared to make informed decisions and trade-offs between potentially competing goals. This is an ongoing process; life changes and changes in economic conditions require revisiting and possibly redefining goals and intentions. Interactive questionaires on the Website help a subscriber work through a series of interviews to dig beneath the surface of stated goals. If the subscriber is using the services of an advisor, the advisor can conduct the interview sessions to help clarify and prioritize goals. 2. Choose. A subscriber can access information about different approaches - investment vehicles, trusts, foundations, and more- directly through the Website. Once the subscriber understands the available options, he or she can implement a plan for achieving the goal. Again, the Website provides links to information as well as product and service providers to assist in getting things set up. Most approaches have both advantages and drawbacks. A subscriber who is working with an advisor can rely on the advisor to present available options and discuss pros and cons of each approach. The advisor can glean information from the advisor area of the Website when preparing for discussions with clients. WEALTHSENSE.COM CONFIDENTIAL PAGE 10 3. Monitor. The implementation plan for each life goal and financial goal is incorporated into The Game Plan. While The Game Plan is useful as a tool for monitoring wealth as a big picture, it becomes significantly more personal and meaningful once these goals are reflected in the plan. The subscriber then uses The Game Plan to monitor progress towards achieving these goals. Again, life changes and shifts in the economic environment may require mid-course corrections. Through the Website, the subscriber has access to his or her Game Plan 24x7, playing out what-if scenarios and revising projections to help make informed decisions. If the subscriber is using an advisor, the advisor also has access to the client's Game Plan. The values-based concepts behind the Wealth Stewardship Model are new to the financial advisory field, even though they have been motivating some wealthy families for years. WealthSense.com is designed to ride the natural momentum from every individual's desire to view their wealth, to strategize big-picture ways of increasing it, and to control the eventual use and distribution of it. The WSM provides a context and framework for the tools offered by WealthSense.com: how to think about using wealth in new and more satisfying ways. It improves the quality of the decision-making process, producing decisions that are more stable. Using the WSM can lead to measurable results not only in financial progress, but also in fulfilling central personal goals for individuals and families. CUSTOMER SUPPORT AND SERVICES Unlike other financial Websites, WealthSense.com provides customer support for both subscribers and financial advisors. This is more than just technical support for running The Game Plan. As a first line of support, it includes interactive, online training modules that are available 24x7. As a second line of support, WSM consultants provide assistance to subscribers and advisors grappling with unique circumstances. These consultants help subscribers and financial advisors merge the qualitative analysis (WSM) with the quantitative analysis (The Game Plan). And to prepare the advisor community, WealthSense.com provides periodic advisor training and certification seminars in major cities throughout the United States. Training will focus on The Game Plan, the WSM, applying the WSM approach to specific subscriber situations, and integrating the WSM with The Game Plan. The subscriber benefits from the continuous and immediate availability of online training and support, backed up by the human touch when needed. The subscriber is also empowered to decide whether to "go it alone" or to engage a certified advisor. The advisor benefits from innovative training and certification, moving up to a new class of service offerings to wealthy clients. The advisor will quickly recognize the benefit of creating a partnership with the client instead of taking a sales role with the client. WEALTHSENSE.COM CONFIDENTIAL PAGE 11 THE REVENUE MODEL AND FINANCIAL PROJECTIONS WealthSense.com will realize revenues from a number of sources. The first is annual subscription fees. The primary fee, paid by Subscribers, ramps-up to an average of $500 per year. Advisors will pay a one-time training fee averaging $1,250, and an annual subscription fee averaging $1,250. For both subscriber and advisor, we will waive subscription fees for an initial period as an incentive to sign on. This will quickly build WealthSense.com's advisor referral network. In addition, Registered Users, who are not yet full Subscribers, are anticipated to yield an average of $50 per year, coming from a combination of on line training services and direct and indirect marketing fees. Other sources of revenue include: • revenue from the WSM consulting services. • advertising revenue, realized by selling advertising space on the WealthSense.com Internet site. Financial advisors and their clients will access the WealthSense.com web page frequently, providing a prime opportunity for other providers of highend services and products to advertise. jointly marketing products and services that appeal to financially independent individuals and families, such as a WealthSense.com credit card, group health insurance, and travel services. • We have not included these other sources of revenue in our financial projections, as shown below, but mention them here as viable options to enhance revenue. The primary focus in seeking funding is to be able to pay for the level of professional experience required to implement the Website quickly, and to launch a major marketing campaign. Funding will be used to cover all expenses for the first 18 months. WealthSense.com's cost structure includes the more traditional Customer Support and Services, Research & Development and General & Administrative costs. R & D costs are anticipated to run at approximately 15% of revenues, declining slightly over time, while Customer Service costs will run higher, approaching 18-20% as our level of service and support to high net worth individuals will exceed that available through competitive services. Revenues reach $47 million in 2001, with bottom line results close to breakeven. Revenues grow significantly as marketing efforts pay off and the number of Registered Users, Subscribers and Advisors grows sharply. In 2004 revenues of almost $700 million are expected to generate pre-tax margin of 28%. The future contains markets and services: • globalized portfoliospotential for significant growth and expansion into new subscribers with far-flung international holdings WEALTHSENSE.COM CONFIDENTIAL PAGE 12 • • partner offer with or private label for large financial institutions broker/dealer services ANNUAL FINANCIAL PROJECTIONS (all data presented in ,000s) Market Numbers (000): Registered users (cumulative) Subscribers (cumulative) Advisors (cumulative) 100 10 0.2 661 99 2.2 1,521 304 8 2,624 656 15 4,023 1,207 25 Revenues Costs Services Sales and Marketing R&D G&A Sub-total: Depreciation Total Costs Net Profit Before Operating Margin Tax 1,208 47,195 182,114 390,512 698,664 3,000 12,100 3,000 1,500 19,600 78 19,678 (18,470) 10,000 24,541 7,079 5,663 47,283 794 48,077 (882) 32,781 72,846 23,675 21,854 151,156 1,500 152,656 29,458 16.2% 70,292 136,679 50,767 42,956 300,694 3,100 303,794 86,718 22.2% 125,760 209,599 83,840 76,853 496,052 4,000 500,052 198,612 28.4% WEALTHSENSE.COM CONFIDENTIAL PAGE 13 THE MANAGEMENT TEAM We have assembled an exceptional team of experienced professionals with a proven track record in the areas of start ups, IPOs, financial advisory services, technology implementation, and customer support and service. • Liz Elterman, President and CEO, has extensive high tech startup experience. As President and CEO of Segue Software, she took the company public, resulting in a successful IPO, capitalization of $40 million and profitable operations. During her tenure as CO0 and then CEO at Segue, she achieved a 973% growth rate between 1992-1996, with 71% compound annual growth, earning the Deloitte-Touche "Fast 50" award ranking 27thamong the top 50 fastest-growing technology companies in New England. As Senior V.P. of Human Resources at Softbridge Microsystems, she built staffing to 100% of corporate requirements, architected a corporate benefits system, established an MIS infrastructure, and later orchestrated a litigation-free corporate downsizing. • +Ken Canavan, CFO, has an extensive background building financial organizations in rapidly growing companies. With over 22 years experience in the financial arena, Mr. Canavan has worked with start-ups to Fortune 100 companies. From financial control experience developed at PriceWaterhouseCoopers, budgeting, planning and financial analysis experience gained at Digital, to over twelve years of increasing management roles at Thomson Financial Services, Mr. Canavan has acquired broad based financial skills in growing, high technology organizations. He served as the CFO of Thomson Trading Services, a $200 million provider of financial software and electronic services to the global financial services industry and most recently held the office of CFO at EquiServe, the number one transfer agent in the U.S. • Cory Lowder, Executive V.P., has built a career out of bridging the gap between those who use software tools and those who develop and support them. Mr. Lowder started his career as a C.P.A. in the tax department of a big six accounting firm. For the past 15 years, he has held senior level positions in three start up and emerging software companies. In 1984, Softbridge Inc. was at the leading edge of developing PC based tools for personal financial planning and other areas of financial services. While at Logica, Inc., he learned the services and consulting businesses, along with software development and management disciplines. At Segue Software, Inc., he built organizations both on the services side of the business and on the engineering side. He helped the company grow from a pre-IPO software tools provider to a publicly traded Internet tools and service provider. WEAI]THSENSE.COM CONFIDENTIAL PAGE 14 .+ i DIRECTORS • Dr. Rick de Filippi, a Founder and member of the Board, will be a consultant to the company. He is managing partner of the Ariano Partnership, a consulting group working largely with emerging technology-based companies. He is also currently managing a joint venture company, Ariano Petro Trace Inc., transitioning to a joint venture with marketing and manufacturing partners in the environmental field. He was CEO of CF Systems Corporation, a chemical technology venture spun out of Arthur D. Little, Inc., and sold to Morrison Knudsen Corporation in 1990. Prior to that he was a founder and technical VP of a bioengineering and separations technology company, Abcor, Inc., which was sold to Koch Industries. He is currently Chairman of the Board of Trustees of the Cambridge Health Alliance, one of the ten largest hospital systems in the state, and serves on the board of the Massachusetts Hospital Association, the state's hospital industry advocacy group. This Business Plan has been prepared for limited distribution by WealthSense.com, Inc. from various sources believed to be accurate at the date of this writing. The Business Plan is disclosed in confidence only to the person whose name appears on the cover letter or email and solely for the purposes of preliminary business discussions and of obtaining comments and suggestions. WEALTHSENSE.COM By accepting this Business Plan, the recipient agrees to keep permanently CONFIDENTIAL PAGE 15 confidential all information contained herein or made available in connection with further discussions. This Business Plan is not an offer to sell securities or a solicitation of offers to buy securities and is not to be reproduced, distributed, disclosed to third parties or used for any other purpose, in whole or in part, without the express written consent of WealthSense.com, Inc. This Business Plan remains the property of WealthSense.com, Inc. and upon request, the recipient agrees to promptly return the Business Plan and all enclosed documents to the Company without retaining any copies thereof. WEALTHSENSE.COM CONFIDENTIAL PAGE 16