Corporate SoCial reSponSibility report

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					Corporate SoCial
reSponSibility report

                        2010
Table of Contents
Brief Overview and Main Figures of the Ceska sporitelna Corporate Social Responsibility Report ...... 02–04
Opening Statement .............................................................................................................................................................. 05

Our Company .................................................................................................................................................................. 06–07
Clients ........................................................................................................................................................................................ 07
Breakdown of CS Financial Group Employees ....................................................................................................................... 08
Consolidated Subsidiaries ....................................................................................................................................................... 08
Shareholders ........................................................................................................................................................................... 08
We are an Erste Group Member ............................................................................................................................................. 09

Corporate Social Responsibility Strategy ............................................................................................................... 10–12

Ceská sporitelna’s Market Position ......................................................................................................................... 13–14
Future of Financial Services in the Czech Republic ............................................................................................................... 14
Third-party Relations ................................................................................................................................................................ 15
The EU Office ............................................................................................................................................................................. 15

Socially Responsible Business Solutions ............................................................................................................... 16–17
The European Savings Banks Group’s Declaration towards a Greener Savings and Retail Banking Sector ...................... 17
A Green Light to Savings .......................................................................................................................................................... 17
The CS Energy Team ................................................................................................................................................................ 17
The TOP Energy Programme .................................................................................................................................................... 19
@FAKTURA 24 ........................................................................................................................................................................... 19
Cooperation with the European Investment Bank (EIB) ......................................................................................................... 19

Beyond Regulatory Compliance.................................................................................................................................. 20–21
Code of Ethics of the CS Financial Group Employees ............................................................................................................ 21
Chief Ethics Officer ................................................................................................................................................................... 21
CS Code of Banking Services ................................................................................................................................................... 21
Charter for Responsible Business ........................................................................................................................................... 21
Corporate Governance ............................................................................................................................................................. 21
Strict Compliance with Legal Regulations ............................................................................................................................... 22
Transparency ............................................................................................................................................................................. 23

A Bank that Turns its Clients’ Dreams into Reality ................................................................................................ 24–25
Service Quality .......................................................................................................................................................................... 25
The Ombudsman’s Team ......................................................................................................................................................... 25
How Ceska sporitelna Handles Customer Issues.................................................................................................................... 25

First Choice Employer ................................................................................................................................................... 27–28
Equal opportunities for those changing careers in the CS Financial Group ......................................................................... 28
Employee Education at Ceska sporitelna ............................................................................................................................... 28
Employee Satisfaction – Competitive Benefits ................................................................................................................ 29–30
Diversity & Inclusion ............................................................................................................................................................... 30
Employee Evaluations .............................................................................................................................................................. 31
Corporate Culture ............................................................................................................................................................. 31–32
Dialogue with Employees – Ceska sporitelna‘s Open Communication System ............................................................ 32–33

CSR Projects by Strategic Pillars .............................................................................................................................. 35–36
Economic Pillar ................................................................................................................................................................. 35–38
Social Pillar ........................................................................................................................................................................ 38–40
Environmental Pillar .......................................................................................................................................................... 40–42
Involving Our Employees and Clients ................................................................................................................................ 42–43
The Ceska sporitelna Foundation ............................................................................................................................................ 43
Brief Overview of the Ceska sporitelna
Corporate Social Responsibility Report
– The 2010 Corporate Social Responsibility Report         – We offer a broad array of special benefits to
  is a document that provides comprehensive infor-          our employees, including lifelong learning pro-
  mation on our activities in the areas of corporate        grammes, a maternity leave support programme,
  social responsibility, philanthropy and corporate         and the option to take two days off with pay for
  donations;                                                volunteer work. We try to make sure that we are
                                                            getting the appropriate amount of feedback from
– This report presents our company’s corporate              our employees, which is why we have launched
  social responsibility (CSR) strategy, as approved         a special open communication system, which al-
  at the end of 2010 for the years 2011–2013 pe-            lows all of our employees to communicate with the
  riod, under the motto “Investing in the Future”. It       bank’s senior management. With this programme,
  will introduce the readers to activities and projects     all of our employees have better access to infor-
  through which we fulfilled the strategy;                  mation. We also actively promote the principle of
                                                            equal opportunity – applicable to all of our employ-
– The key bank documents of our CSR strategy are            ees and integrate our employees in our charitable
  our corporate mission and vision statements,              activities within the framework of corporate social
  which expressly state that through our above-aver-        responsibility (Charity Day, the Bonus Programme,
  age earnings, we help our shareholders contribute         the Green Mouse);
  to the development of the society in which we op-
  erate;                                                  – All of our CSR activities focus on education, help-
                                                            ing those in need, and the promotion of sustaina-
– Transparency and relationships based on trust are         ble development. In 2002, we set up our own Ces-
  our key business precepts, which is why we oper-          ka sporitelna Foundation, which allows us to work
  ate in compliance with the principles of corporate        on long-term, strategic projects with partners. The
  governance. All of our activities are based on the        foundation is our key corporate means of providing
  Code of Ethics and Values of the Ceska sporitel-          philanthropic support and its activities largely fo-
  na Financial Group, the Ceska sporitelna Code of          cus on issues related to social development, which
  Banking Services, and the Charter for Responsible         is an area that is frequently overlooked by other
  Business Practices;                                       corporate donors. In 2010, Ceska sporitelna and
                                                            its Foundation contributed a total of CZK 68 mil-
– We have an open-minded attitude with respect to           lion to various charitable projects;
  our customers. Besides common, standard-type
  banking instruments, our private and corporate          – In CSR, we have launched several new projects for
  clients have access to the services of an ombuds-         young people, for example the new educational por-
  man, who has been employed by the bank. On an             tal called MoneyManie, whose goal is to increase
  ongoing basis, we try to educate our clients and          young peoples’ financial awareness through an en-
  offer sound financial and life-planning advice. We        tertaining and interactive form; the DreamCatcher
  can also work with clients on particularly difficult      project, thanks to which children and teenagers
  to handle situations. Our company is one of the           can have their dream come true, but first they
  founders of the Debt Advisory Centre. We have             need to identify it and elaborate it, get public sup-
  been developing special products and services de-         port for it, and, finally, contribute their own work to
  signed for disadvantaged groups – as an example,          its fulfilment;
  our ATM network for the visually impaired;




                                                                                  Corporate Social Responsibility Report 2010 | 2
– Our business practices also include a number of
  socially responsible initiatives. Investors looking for
  funding can use the services of our special “Energy
  Team”, which is made up of experts who can pro-
  vide assistance with the planning and execution of
  projects dealing with the production of energy from
  renewable resources. Our bank also has a special
  product, “Top Energy”, which was designed to help
  finance energy conservation and green energy re-
  lated projects. Another example is our “@FAKTURA
  24” electronic billing service, which we are the
  only company to offer on the Czech market. At our
  branches, we also accept and process applications
  for subsidies in the Zelena uspora (A Green Light
  to Savings) programme and provide accompanying
  financing, for private individuals who are not en-
  gaged in business.




                                                            Corporate Social Responsibility Report 2010 | 3
The Ceska sporitelna Corporate Social
Responsibility in Figures
–   1825 is the year when our bank’s predecessor, Spořitelna Česká, was established
–   2000: we became a member of the present Erste Group at the turn of the millennium
–   1,312 – the number of ATMs, of which 52 are for the visually impaired
–   12 billion crowns in net profit in 2010
–   10,744 emplyoees work for our financial group
–   5.3 million inhabitants of the Czech Republic are our clients
–   17.5 million – the number of clients Erste Group has in Central and Eastern Europe
–   7 times – awarded the Most Trusted Bank in the Fincentrum Bank of the Year competition
–   5 and more billion of crowns was the financial volume of the applications we have processed in the
    Green Light to Savings subsidy programme
–   5 billion crowns – we have invested into projects for generating energy from renewable sources and for
    energy-saving projects
–   27,000 clients had the @Faktura24 service activated as of the end of 2010
–   5,600 – the Ombudsman’s Team assisted in addressing this many client issues in 2010
–   18 benefits are available to our employees
–   2 days we grant our employees for working as volunteers in the Sporitelna Charity Days
–   1,655 employees participated in the Charity Day with Ceska Sporitelna in 2010
–   56 inquiries were sent to Open Mail by employees in 2010
–   3 new educational projects were presented by us in 2010
–   117 educational courses were held in the “Communicating Seniors” project
–   15 grants were given by the Partnership Foundation for the improvement of hiking and bike trails with the
    financial support of the CS Foundation
–   180,000 crowns – we donated for grants to non-profit organizations in the Ceska Sporitelna Grant Pro-
    gramme
–   18 percent of A4 format paper was saved at our bank in the second half of 2010 compared to the first
    half
–   68 million crowns – was donated by us in association with the CS Foundation to various publicly benefi-
    cial projects




                                                                               Corporate Social Responsibility Report 2010 | 4
Opening Statement




Dear Ladies and Gentlemen,

For Ceska sporitelna, corporate social responsibil-         projects in which we involve our clients and our employ-
ity is much more than just an add-on to its regular         ees. The core of our activities lies in social integration
business: Ceska sporitelna itself – like its parent Er-     and in helping seniors, in providing financial education
ste Group – was established at the beginning of the         for the public, promoting sustainable development and
nineteenth century as an expression of the social re-       working on drug-related issues (addiction prevention
sponsibility of its founders; as a bank for those seg-      and treatment).
ments of the population that had to that point been
excluded by the banking world. The aim of this unique       On the pages that follow, you can find detailed and
step was to help the poorer and the emerging middle         comprehensive information about our all our activities
classes stand on their feet and gain economic inde-         in the sphere of corporate social responsibility in 2010.
pendence through their own work, through saving, and        I trust that once you have read them, you will clearly see
by “multiplying” their assets. This approach proved         our goal – to be a responsible actor in the society, who
extraordinarily successful in the long-term.                is aware of its share of responsibility for its successful
                                                            and long-term development and who is prepared to in-
Today, too, the key to our business success and the         vest into its future.
satisfaction of our clients, employees and sharehold-
ers lies in the fact that we manage all our activities in
a way that meets the highest standards of social re-
sponsibility and sustainable development.
                                                            Pavel Kysilka
We justly call our programme “Investing in the Future”.     Chairman of the Board of Directors and CEO of
Last year, we continued to support publically beneficial    Ceska sporitelna




                                                                                     Corporate Social Responsibility Report 2010 | 5
our Company
With nearly 5.3 million clients, We are the largest financial institution
in the czech republic and We also have the longest history.
                                                       Corporate Social Responsibility Report 2010 | 6
Our Company
We are not merely a bank, but a financial group that         puts us among the most profitable members of the
enables its clients to transform their dreams into re-       entire Erste Group. Such notable achievements have
ality with our comprehensive offer of products and           allowed us to share some of these successes with
services. In 2010, we won the title for the Most Trust-      those who helped us get there in the first place – our
ed Bank in the Fincentrum Bank of the Year 2010              clients and society at large. We have been doing this
competition for the seventh time. We have something          by cooperating in a wide range of corporate social re-
to build on. Our bank’s history reaches back to the          sponsibility projects and activities.
year 1825, when Spořitelna Česká opened its doors
for business. We can rely on a strong partner, as we         Clients
became, in 2000, part of the best-positioned Euro-           – Privat individuals;
pean financial group, Erste Group, which currently           – Small and medium-sized enterprises as well as
serves more than 17 million clients in eight Europe-           large corporations;
an countries (Czech Republic, Slovakia, Austria, Hun-        – Municipalities, public and non-profit sector;
gary, Croatia, Serbia, Romania, and Ukraine). Join-          – Financial Markets.
ing forces with Erste Group in the highly competitive
European banking market has helped us establish              Private individuals
the firm foothold necessary for the fulfilment of our        We support all our clients to fulfil their aspirations
corporate vision, which is to be a strong, competitive       while securing their financial wealth now as well as in
bank and a helpful, trustworthy, and open corporate          the future. We offer all respective services and prod-
partner. With a history similar to our own, our parent       ucts, from Housing financing (mortgages), Consumer
entity, Erste Group, was founded at the beginning of         and corporate loans, Personal accounts (including
the 19th century, in 1819.                                   specialised accounts for children and students),
                                                             Payment cards, Direct banking services (controlling
Today, we are proud to be a modern bank providing            one’s account via the Internet, phone, GSM), Invest-
a full range of services to all categories of clients. Our   ment and savings products, Consulting and sale of
ambition is to be seen as an innovative and dynamic          financial market products to Private banking serv-
financial group and a responsible corporate citizen,         ices.
operating in an environment in which we have been
an integral member for nearly two centuries.                 Small and medium-sized enterprises as well as
                                                             large corporations
We currently operate 1,312 multipurpose ATMs                 As leader in a range of banking businesses we play
in the Czech Republic (some 52 of which are spe-             an indispensable role in the corporate segment, of-
cially equipped to serve the visually impaired), 667         fering customised products, specialised programs
branches, 26 mortgage centres, 15 commercial cen-            and consulting for entrepreneurs, small and micro
tres serving small and medium-sized businesses,              enterprises as well as large corporations.
and 9 developer centres providing project financing
for Prague and other regions of the Czech Republic.          Municipalities, public and non-profit sector
Through this extensive network, our clients have ac-         Due to our historical strong relationship with mu-
cess not just to standard, banking-type services, but        nicipalities and the public and non-profit sector we
also to products such as building savings, supple-           developed to the first choice address for tailor-made
mentary pension insurance, life insurance, leases,           financial solutions (incl. special financing for infra-
and mutual fund investment programmes; and, our              structure projects) in this respective business field.
corporate customers have access to specialised cen-
tres offering services and consulting in areas such          Financial Markets
as leases and factoring. We are able to offer such           Our position as a leading bank and a key capital
a comprehensive range of products and services               markets partner in the Czech Republic and the rest
through relationships with our subsidiaries.                 of Central and Eastern Europe has not changed. In
                                                             the investment banking segment, we provide highly
Thanks to the hard work of our employees, our bank           specialised and effective consulting services related
has been profitable since the year 2000. In 2010, we         to mergers and acquisitions, the preparation of ini-
reported net profits of close to CZK 12 billion, which       tial public offerings, and the issuance of securities.



                                                                                     Corporate Social Responsibility Report 2010 | 7
We also offer and provide services and consulting to    Anti-Discrimination Clause
small and institutional investors who are interested    Ceska sporitelna does not tolerate discrimination.
in investing in securities, mutual funds, and capital   Our aim is to ensure that each and every member of
market instruments in both Czech crowns and other       our large team feels valued and has the opportunity
currencies. Our clients have access to information      to contribute fully to the success of our bank and to
provided by Ceska sporitelna’s EU Office and the re-    the benefit of all our key stakeholders: clients, em-
ports and analyses published by the bank’s senior       ployees, shareholders, and the society in which we
economists.                                             operate. We value and appreciate the input of each
                                                        individual and respect the members of our team as
Breakdown of CS Financial Group                         individuals, irrespective of gender, age, marital sta-
Employees                                               tus, sexual orientation, disability, race, colour, re-
                                                        ligion, political opinion, ethnic or national origin, or
Total employees: over 10,400, of whom 74% are           any other non-job-related consideration.
female; Retirement-age employees working for the
Group: 162 (the category includes employees eligible
for retirement who continue to work); We employ 85
disabled persons. The average age of a CS Financial
Group employee is 39 years.Number of employees in
management positions: 462.




Consolidated subsidiaries                               Shareholder structure
                                                        As of 31 December 2010
brokerjet České spořitelny, a. s.
Erste Corporate Finance, a. s.                            EGB Ceps Holding       97,99 %
                                                          Municipalities*         1,57 %
Factoring České spořitelny, a. s.
                                                          Other                   0,44 %
GRANTIKA České spořitelny, a. s.
Informatika České spořitelny, a. s.                     * Includes also other entities
Partner České spořitelny, a. s.
Penzijní fond České spořitelny, a. s.
Realitní společnost České spořitelny, a. s.             Voting rights
REICO investiční společnost České spořitelny, a. s.     As of 31 December 2010
s Autoleasing, a. s.
                                                          EGB Ceps Holding      99,52 %
Stavební spořitelna České spořitelny, a. s.
                                                          Other                   0,48 %




                                                                                     Corporate Social Responsibility Report 2010 | 8
We Are a Member of the Erste Group
Ceska sporitelna is a member of the Erste Group,
which is a financial group operating in eight Euro-
pean countries (Czech Republic, Slovakia, Austria,
Hungary, Croatia, Serbia, Romania, and Ukraine).

Basic Market Information
Number of Erste Group clients: 17.4 mil.




                                                Slovak Republic
                                                Clients: 2,5 mil.
                                                Branches: 291
                                                Market share according to
                    Czech Republic              retail deposits: 27.0%        Ukraine
                    Clients: 5.3 mil.                                         Clients: 0.2 mil.
                    Branches: 667                                             Branches: 133
                    Market share according to                                 Market share according to
                    retail deposits: 29.0%                                    retail deposits: 0.3%




        Austria                                                                                Hungary
        Clients: 3.1 mil.                                                                      Clients: 0.9 mil.
        Branches: 1,047                                                                        Branches: 184
        Market share according to                                                              Market share according to
        retail deposits 18.9%                                                                  retail deposits: 7.7%




                    Croatia                                                   Romania
                    Clients: 0.9 mil.                                         Clients: 4.6 mil.
                    Branches: 141                                             Branches: 668
                    Market share according to                                 Market share according to retail
                    retail deposits 12.6%                                     deposits 23.0%




                                                                            Corporate Social Responsibility Report 2010 | 9
Corporate SoCial
reSponSibility Strategy
investing in the future
Corporate Social Responsibility
Strategy: “Investing in the Future”
– We are not only a strong and competitive bank, but       tions with our employees. We understand that our
  also a reliable, open-minded, and helpful partner        size and market position oblige us to see beyond the
  assisting our key stakeholders – employees, cli-         boundaries of our business and to take into account
  ents, shareholders and business partners – and           the needs of the environment in which we do busi-
  the society at large;                                    ness. We understand that by actively contributing to
                                                           its development, we are creating space for our suc-
– Our CSR strategy is based on the bank’s overall          cess. In cooperation with many non-profit organisa-
  business strategy and it reflects the values and         tions and associations, we have had the honour for
  management principles that are being implement-          many years to support projects that bring hope to
  ed across the entire company;                            people and to nature. We support seniors and their
                                                           active integration in society, work with organisations
– Our CSR strategy is an integral part of our business     involved in drug-related issues. We intensively sup-
  strategy and corporate culture;                          port educational projects and put great emphasis on
                                                           sustainable development and environmental protec-
– Our CSR strategy is intended to involve all stake-       tion. Investment into these areas is an investment in
  holders – and, in particular, our employees and          the future of us all.
  clients; the three key CSR areas are: financial edu-
  cation, assisting people in need, and sustainable        Our Mission
  development.                                             We are a financial services provider who enables all
                                                           clients fulfils their unique wishes and needs.

Our CSR Strategy and its Three Key Areas                   Our Vision
At the end of 2010, the Board of Directors approved        We are a first-choice bank for all client groups:
the bank’s Corporate Social Responsibility (CRS)           – Thanks to the first-rate performance of our employ-
strategy. The 2011–2013 CSR Strategy follows up on           ees, we provide top-level advisory services, sup-
the 2008–2010 Strategy that proved relevant and              port, and services;
suitable for us. It is still being implemented under
the motto “Investing in the Future”. The CSR Strategy      – Thanks to top-level advisory services, support, and
is based on general principles of corporate social re-       services for clients, we ensure above-average rev-
sponsibility and was drafted on the basis of an opin-        enue for our shareholders;
ion survey among our employees, clients, sharehold-
ers, and the public. On the basis of the outcomes of       – Thanks to the above-average revenue we bring our
the survey, three main areas of CSR activities were          shareholders, we create a stimulating and high-
identified on which Ceska sporitelna will focus in the       quality work environment for our employees;
future:
                                                           – Thanks to the above-average revenue, we help de-
– Education, with a primary, but not exclusive focus         velop the society in which we operate.
  on financial education;

– Helping people in need, focusing on the ageing           Our Values
  society and on helping in the prevention and treat-      – Reliable
  ment of drug addicts;                                    – Attentive
                                                           – Open & Easy
– Sustainable development and care for the environ-
  ment in which we live.

Corporate social responsibility is a part of all aspects
of our business, our business relations and rela-



                                                                                  Corporate Social Responsibility Report 2010 | 11
The Ceska sporitelna
2011–2013 CSR Strategy
                   „Investing in the Future“
                                People in need:
  Education: primarily                                   Sustainable
                             primarily seniors and
       financial                                         development
                                     drugs


                               CSR Pillar

       Economic                     Social              Environmental



                         Our corporate values

                              Open-minded and
       Reliable                                           Responsible
                               comprehensible




                                                     Corporate Social Responsibility Report 2010 | 12
CeSka Sporitelna’S
market poSition
on the domestic market, We have developed an image of being a progressive,
trustWorthy bank that meets the needs of all client market segments,
With its services, products, and consulting.
Ceska sporitelna’s Market Position
– Number of Clients Served: nearly 5.3 million;            nancial services area, this type of activity is generally
                                                           referred to as “retirement planning”. In the 64 and
– Assets Under Management: over CZK 881 billion;           over age category, this trend primarily boosts the im-
                                                           portance of the role of “wealth management” (the
– A provider of a full range of financial services         management of assets with the objective of retain-
  through the largest branch and ATM network in the        ing principal, while providing the client with a secure,
  Czech Republic and a group of eleven subsidiary          regular income) in the overall structure of banking
  companies;                                               services. These types of services focus on living in
                                                           retirement. In both cases, the key role of the given
– The only bank in the Czech Republic with a branch        financial services provider is to directly manage the
  catering specifically to the needs of a foreign clien-   client’s assets and to provide financial advice. Fi-
  tele (the Expat Centre);                                 nancial institutions must respond to these recent
                                                           demographic trends by appropriately updating their
– Voted “The Most Trustworthy Bank of the Year” in         range of products and also by educating their clients
  the Fincentrum Bank of the Year 2010 competi-            in order to allow them to fully take advantage of the
  tion, for the seventh time in a row and defended         different options available to them.
  the title Bank of the Year.
                                                           The high-tech revolution has been underway since
We are the largest bank in the Czech Republic in terms     the 1980s and it is not expected to taper-off any
of the number of clients and amount of assets under        time soon. These advancements have had a major
management. Over the long-term, we have been the           impact on the financial sector in general, and partic-
market leader based on our client lending volumes.         ularly on financial services. Changes brought about
We have also traditionally maintained a leading posi-      by new technologies and technological advances are
tion in the mortgage segment (21% market share)            expected to continue at any equally fast pace. The
and in the consumer lending segment (39% market            impact of such technology-related changes can be
share). We have been successfully able to manage           broken down into the following two main areas: the
the largest level of total client deposits, a segment in   first is represented by the internal processes taking
which we have a 23% market share. We are the mar-          place within our financial institutions and the second
ket leader in the number of debit cards and credit         deals directly with the customer service area (ex-
cards issued (a 36% market share).                         ample: rapid developments in available distribution
                                                           channels). Technological changes will continue to
The Future of Financial Services in the                    come in both of these areas. With respect to internal
Czech Republic                                             banking processes, these new trends will on the one
The direction of future development trends in the          hand simplify and expedite the handling of regulatory
financial services area is currently based on the fol-     compliance while, on the other hand, allowing provid-
lowing three key parameters: demographics, tech-           ers to design their products in a more targeted man-
nology, and the growing range of specialised and in-       ner, with specific socio-demographic groups in mind.
dividually tailored products. The latest demographic       These innovations will also provide for the availability
indicators are clear – people are living longer and        of a richer array of customisation and personalisa-
more active lives, and the middle-aged and older           tion options for individual products, so that they can
part of the population is becoming more significant.       meet the highly specific requirements of every client.
These trends have led to the more urgent need to           In terms of distribution channels, the options that
adapt our financial services to the needs and oppor-       have opened up with the birth of the Internet will con-
tunities represented by these demographic groups.          tinue to grow, and most importantly, we can expect
As a result, there has been an increasingly stronger       the near-term arrival and rapid development of mo-
push to come up with products designed for a mid-          bile technologies, which will allow clients to service
dle-aged clientele (age 45–64, i.e., the later work-       and manage their accounts from practically any lo-
ing years), which will allow these individuals to safely   cation with a level of comfort equal to that available
accumulate savings on a long-term basis. In the fi-        when working on a home computer.




                                                                                  Corporate Social Responsibility Report 2010 | 14
The trend towards a greater level of product customi-       Our supplier selection process is governed by the fol-
sation in order to meet everyone’s specific needs can       lowing basic principles:
already be seen. It is driven by the two earlier trends.
The latest demographic trends create a number of            Transparency
unique and highly specific life situations requiring        The process is open and easy to understand and its
the availability of financial products with a highly cus-   rules are accessible and fair to everyone.
tomised structure. On the one hand, advancements
in technology should be able to help us identify the        Responsibility
specific needs of our clients and give us the means         There is someone who is responsible for each step of
to offer them a solution that is precisely tailored to      the process (personal tracking).
meet their particular needs. On the other hand, the
availability of new technologies should provide us          Fair Treatment
with the tools to satisfy these needs through flexibly      All bidders are given the same opportunities and
designed products and, last but not least, technology       they are treated equally without bias.
should provide the means for easily accessing such
products.                                                   Objectivity
                                                            All decisions are based on objective and verifiable
The financial services sector relies on trust more          facts and never on subjective opinions or assump-
than any other area of business, and the future suc-        tions.
cess of this sector will depend on the existence of
long-term relationships between banks and their             Verification
clients. In the years ahead, we will come to appreci-       Two different teams each evaluate the same tender
ate the true importance of having fair and transpar-        in the same manner and reach the same conclu-
ent business practices, the importance of providing         sion.
straightforward and honest advice to clients, and
taking a responsible and prudent approach with our          Justifiability
clients’ interests always in mind. The banking sec-         All decisions are made by qualified and experienced
tor in the Czech Republic is still learning more about      people and backed up by logical reasons.
all of these considerations and the future success of
those active in this market will be determined by how       Completeness
they deal with these considerations – in other words,       All decisions are based on a professional and com-
how they treat their clients.                               prehensive analysis, which takes into account all as-
                                                            pects, data, scenarios, and options.
Relationships with Third Parties
We require our contractors and suppliers to adhere          EU Office
to the rules and guidelines that we ourselves follow        In 2010, the EU Office continued to provide free-of-
and are part of our own business.                           charge information services to any party interested.
                                                            The EU Office is a unique information and advisory
Transparency of the Supplier Selection Process              centre focused on the European integration process
and Standardised Terms and Conditions                       in its broadest sense. No other private company in
In order to make sure that any outsourcing of serv-         the domestic banking sector or any other domestic
ices by Ceska sporitelna produces the desired re-           industry provides this type of service.
sults, we work with our sister purchasing organisa-
tion, which specialises in reducing costs through the       With its establishment in 2003, Ceska sporitelna
selection of the most appropriate supplier in a highly      demonstrated its interest in offering independent ob-
professional and transparent manner. In our sup-            jective information about events and developments
plier tenders, the official documents and evaluation        in the EU to its clients, the media and the public at
criteria are the same for all bidders and they never        large, thereby supplementing the awareness role of
make a reference (directly or indirectly) to a specific     the public sector in this sphere.
company, product, or service, thus giving an implicit
preference to a particular bidder.




                                                                                  Corporate Social Responsibility Report 2010 | 15
In 2010, the EU Office continued to use several dis-
tribution channels. The richest in terms of the infor-
mation content is its website, www.csas.cz/eu, which
underwent a redesign last year. The contents of the
website changed little, but the portal has a new mod-
ern and easy-to-use look that increases its overall at-
tractiveness.

As usual, the EU News Monthly report enjoyed the
greatest interest. Every month, this document sum-
marises and analyses in an impartial way key events
in the European Union. Each issue is read by nearly
20,000 subscribers, clients and non-clients of Ceska
sporitelna, and is entirely free of charge. Among its
important subscribers is the Office of the Govern-
ment of the Czech Republic, through its Eurocentre
network, where the magazine is available to the gen-
eral public.

Lectures of EU Office experts are also very popular.
They are led by Petr Zahradnik, a member of the
economic advisory body of the Czech Government
(NERV) and one of the leading experts on European
integration in the private sector. Most of the lectures
are in the form of presentations or round-table dis-
cussions and seminars for the bank’s clients, as well
as conferences for experts. The EU Office estimates
that in 2010, nearly 800 persons were addressed
through those fora.

In 2010, the EU Office noted greatest demand for in-
formation services in the following three areas: the
public finance crisis in Greece and Ireland and their
impact on further developments in the Eurozone, the
preparation of subsidies from EU finds and cohesion
policy in general for the 2014-2020 programming
period, and proposals of regulatory measures in the
financial sector as prevention of the recurrence of
a similar financial crisis in the future.




                                                          Corporate Social Responsibility Report 2010 | 16
SoCially reSponSible buSineSS
SpolečenSky odpovědný příStup
SolutionS
v obChodním řešení
We actively participate in sustainable development, in our
Aktivně se podílíme nA udržitelném rozvoji v obchodních
i v kAždodenních činnostech.
business activities as Well as through our everyday Work.
Socially Responsible Business
Solutions
– The sustainability of the environment is one of the     heating. Energy savings are achieved through com-
  principal foundations of our corporate social re-       prehensive or partial insulation of buildings. Private
  sponsibility strategy. We work together with part-      individuals who are not engaged in business can ap-
  ners who are engaged in the protection and sus-         proach our branches with applications for subsidies.
  tainability of the environment and we also actively     By the end of 2010, we processed more than 20,000
  participate in sustainable development in terms         applications for projects worth a total of CZK 5 bn.
  of both longer-term business decision-making and
  day-to-day activities;                                  The CS Energy Team
                                                          We contribute to the Czech Republic’s commitment
– A special team of employees – our “Energy Team”         that, by 2020, 13% of the electricity it consumes
  – assists investors in the preparation and imple-       would come from renewable sources.
  mentation of project proposals for the production
  of energy from renewable sources;                       For four years, we have been offering the services of
                                                          a special team – the Energy Team. The five members
– We are the first bank on the market to have intro-      of this team are specialists with experience in bank
  duced the unique product called @FAKTURA 24             financing and many years of experience in the energy
  (electronic invoice);                                   sector. Members of the team assist potential inves-
                                                          tors in the preparation and implementation of energy
– We intensively cooperate with the European Invest-      savings and renewable resources projects.
  ment Bank in the financing of projects for small
  and medium-sized companies and municipalities.          Through the services of our Energy Team, we are able
                                                          to provide an individualised approach and assist-
The European Savings Banks Group’s                        ance in the preparation of projects, and can give an
Declaration towards a Greener Savings                     initial evaluation of a project based on a submitted
and Retail Banking Sector                                 draft. Since its establishment, the Energy Team has
As part of our membership in the European Sav-            put together internal processes for Ceska sporitel-
ings Banks Group, our company became a signatory          na that help ensure a fast-track approval process.
to the Charter for Responsible Business (see page         Based on the reference list of funded projects, the
20–21) and of the Declaration towards a Greener           team has a well-tested structure for providing financ-
Savings and Retail Banking Sector.                        ing to projects.

The philosophy of the Declaration asks the member         Members of the team are well-oriented not only in
banks to commit themselves to contribute to the de-       terms of the energy legislation governing the market
velopment of environmentally friendly products and        in energy from renewable sources, but thanks to their
services, to implement and use environmentally con-       experience are also knowledgeable about that market
scious investment strategies and project financing cri-   and market trends. Through its subsidiary GRANTIKA,
teria, and to provide financial support for an alterna-   Ceska sporitelna is able to guide its clients through the
tive energy and green innovations programme, etc.         entire process of applying for and using EU funding and
                                                          funding from domestic subsidy programmes.
A Green Light to Savings
In the State Environmental Fund subsidy programme         On-going Energy Team funded projects include wind
“A Green Light to Savings” (Zelena usporam), we ac-       farms, photovoltaic power stations, biofuel stations
cept and process applications for subsidies and pro-      (in cooperation with Agroteam), small hydroelectric
vide auxiliary financing. The programme is designed       power stations, and projects involving the burning
for owners of family houses and residential buildings.    and coburning of biomass.
With the programme, they can get a subsidy to cover
some of the costs for the use of energies from re-        In 2010, we invested approximately CZK 5 billion in
newable sources – for example for heating and water       renewable energy and energy conservation projects.



                                                                                 Corporate Social Responsibility Report 2010 | 18
Number of projects for energy generation from renewable sources and energy-saving
projects and volume of money for each project

                    2007                    2008                    2009                       2010
                      Volume            Volume            Volume            Volume
                     of invest-        of invest-        of invest-        of invest-
 Type of project                Number            Number            Number            Number
                       ments             ments             ments             ments
                     (CZK mil.)        (CZK mil.)        (CZK mil.)        (CZK mil.)
 Solar energy              243          4       1,747         19       4,934            61           4,900                 73
 Wind energy               342          2          172          3          138            1                  0               0
 Biogas                    115          2       1,001         16           654          11            1,628                27
 Biomass                      0         0          702          2          250            1                  0               0
 Hydro-energy                 0         0          297          2           23            1                71                2
 Total                   1,100          9       3,919         42       5,990            75           6,599               102


TOP Energy Programme                                      costs related to the delivery of the invoice. It enables
Based on our experience with the FINESA pro-              the integration of invoice processing directly into ac-
gramme, which has funded a number of energy sav-          counting systems; and, simplified payments through
ing and renewable energy projects since 2003, we          direct bank transfers. The service model that we of-
developed the TOP Energy programme in May 2007,           fer uses the “consolidation principle”. In practice,
as a special product for funding energy conservation      this means that corporate members of the network
and renewable resources projects. This programme          can exchange invoices through a single connection
offers both funding for the projects themselves, as       to the consolidation platform.
well as a comprehensive advisory service providing
support in the preparation of projects, and the prepa-    More than 250,000 documents have been proc-
ration of the subsidy application, etc.                   essed through the @FAKTURA 24 solution and as at
                                                          the end of 2010, more than 27,000 had activated
The funding of these types of projects contributes to     the e-invoice service in their SERVIS 24 Internetbank-
the protection of the environment, decreases CO2          ing. Interest in the service continues to grow.
levels in the atmosphere, helps to protect people’s
health by improving the quality of the environment,       Cooperation with the European
helps to protect natural sources and contribute to re-    Investment Bank (EIB)
ductions in pollution and energy consumption, and         We intensively cooperate with the European Invest-
supports the adoption by companies of what are re-        ment Bank (EIB). EIB projects, and especially its Glo-
ferred to as “clean” technologies.                        bal Loan, focus on the financing of projects of small
                                                          and medium-sized enterprises and municipalities.
@FAKTURA 24                                               Our bank is a major partner for EIB in the Central
Ceska sporitelna was the first bank on the Czech mar-     European region, and as at the end of 2010, it had
ket to introduce, in 2008, a unique product entitled      intermediated EIB loans worth a total of CZK 700 mil-
@FAKTURA 24. IT is a solution designed in particu-        lion for its clients. Overall, we thus supported some
lar for the exchange of electronic invoices, but also     500 projects concerning the further development of
advance bills and bills for insurance payment, tax        companies and municipal infrastructure. Through the
documents of payment receipt, reminders, and oth-         EIB and Ceska sporitelna, Czech entities have also
er documents. @FAKTURA 24 allows invoices to be           received a direct grant from European Union funds
exchanged in an electronic form between individual        amounting to EUR 9 million. We want to continue in
companies and for the receipt of invoices by clients      those activities in 2011 and to significantly enhance
using SERVIS 24 Internetbanking.                          the volume of funds thus obtained.

Electronic invoicing brings the advantage of allowing
invoices to be sent safely with significant time, cost,
both in terms of paper savings and in terms of the



                                                                                 Corporate Social Responsibility Report 2010 | 19
beyond regulatory ComplianCe
We comply With our obligAtions And objectives in AccordAnce
With the applicable legal standards as Well as in line With
the highest standards of governance and ethics.
Beyond Regulatory Compliance
– All of our activities are based on internationally       can make a submission concerning a breach of ethi-
  recognised principles of corporate governance            cal principles and the Code.
  and management, the Code of Ethics of the Ces-
  ka sporitelna Financial Group Employees and the          CS Code of Banking Services
  Code of Banking Services;                                In this document, we voluntarily announce our own
                                                           standards for the banking services we provide to
– We regularly publish a statement concerning Ces-         our clients – private individuals who are not acting
  ka sporitelna’s level of compliance with OECD prin-      in a business capacity. Our goal is to let our clients
  ciples of corporate governance and management;           know in advance about the services they can expect
                                                           Ceska sporitelna to offer, to better understand the
– We have created a separate department, which is          principal banking services available to them, and to
  responsible for ensuring that Ceska sporitelna’s         help them be able to use those services and prod-
  internal regulations comply with current legislative     ucts safely and to their full satisfaction.
  requirements;
                                                           Concomitantly, we follow all points of the Code of
– We communicate with our shareholders and inves-          Behaviour between Banks and Clients, as issued by
  tors in an open manner, by means of regular re-          the Czech Banking Association (CBA Standard No.
  ports on the CS Financial Group’s activities;            19/2005). In our own code, we aim to go beyond the
                                                           requirements listed in the Code of Behaviour put out
– Our policy of maintaining openness and transpar-         by the Czech Banking Association. In their contact
  ency includes publishing our financial results on        with our clients, our employees are trained to follow
  a quarterly basis;                                       and abide by the CS Code of Banking Services.

– The conduct of our employees and the entire bank         Charter for Responsible Business
  is governed by the Code of Ethics of the CS Financial    By becoming one of the signatories of the Charter for
  Group and the Code of Banking Services;                  Responsible Business, we became a member of the
                                                           European Savings Banks Group (ESBG). All banks
– The position of Chief Ethics Officer has been es-        associated under this sectoral organisation regard
  tablished.                                               corporate social responsibility as an integral part of
                                                           their business.
Code of Ethics of the CS Financial
Group Employees                                            The Charter for Responsible Business recommends to
The Code of Ethics of the CS Financial Group Employ-       its member banks that they adhere to the following six
ees embodies the principles and standards of con-          fundamental principles: to maintain fair and clear re-
duct by which we abide in our everyday working lives       lations with customers, in order to build and maintain
– in terms of our relationship to our clients, among       a long-term relationship of confidence; to promote ac-
ourselves, and in relation to our financial group. It is   cessibility and financial inclusion as fair partners for
based on our mission and vision statements and on          all segments of society; to support environmentally
the values of the group, and it is about more than         friendly business; to make a responsible contribution
just compliance with laws and regulations. The Code        to the community, by linking their business objectives
is about “what we believe in and how we do things”.        with the needs of the local communities and contrib-
                                                           uting to social welfare; to act as a responsible employ-
Chief Ethics Officer                                       er and provide good working conditions in line with
The Chief Ethics Officer’s task is to manage activities    this philosophy; and to support corporate culture and
related to ethics in the CS Financial Group, acting as     employee education and training, and link everything
an advisor in issues concerning the Code of Ethics of      with transparent communication.
the CS Financial Group Employees and in the reso-
lution of ethics-related conflicts, overseeing compli-     Corporate Governance
ance with the provisions of the Code, and last but not     We continuously strive to improve the CS standards of
least, providing a channel by which every employee         governance and management and we regularly pub-




                                                                                  Corporate Social Responsibility Report 2010 | 21
lish a statement on our level of compliance with the        The Audit Committee is a corporate body with 5
governance and management values laid out in the            members, whose main responsibilities include the
Corporate Governance Code, which is based on OECD           monitoring of the financial statement process, the
principles. In our activities, we are always looking out    evaluation of the effectiveness of internal control,
for the best interests of all of our stakeholders. Super-   internal audit, and the risk management system, the
vision regarding the proper governance and manage-          evaluation of the statutory auditor, and the recom-
ment of CS is provided by the Board of Directors.           mending of an auditor.

The Board of Directors is the statutory body, which         Committees of the Administrative Bodies of
manages Ceska sporitelna and acts on its behalf.            Ceska sporitelna
The Board of Directors is responsible for the long-         To support their activities and help ensure the proper
term strategic direction of the company as well as          internal management of the company and the fulfil-
its operational management. The status and scope            ment of their responsibilities, the Board of Directors
of authority of the Board of Directors is set out in the    and the Supervisory Board have established the fol-
company’s Articles of Association and internal direc-       lowing committees:
tives and they are in conformity with the laws of the
Czech Republic. The Board of Directors discharges its       Committees of the Supervisory Board
responsibilities with due care and diligence. All mem-      The Supervisory Board is authorised to establish
bers of Ceska sporitelna’s Board of Directors and the       committees and to delineate the extent of their activ-
boards of directors of the CS subsidiaries are profes-      ities. In accordance with the rules of corporate gov-
sionals with experience in the management of large          ernance, Ceska sporitelna has a Credit Committee of
corporations, and they have international experience        the Supervisory Board.
and the ability to work as a team. Members of these
boards of directors respect the need to be in compli-       Committees of the Board of Directors
ance with all statutory and ethical norms.                  The committees of the Board of Directors are advisory
                                                            bodies to the Board of Directors, which are estab-
As of 31 December 2010, the Board of Directors of           lished by the Board of Directors. The purpose of these
Ceska sporitelna had six members. All members of            committees, which consist of members of the Board
the Board of Directors have the necessary personal          of Directors and certain employees, is to initiate and
and professional qualifications for holding a position      submit recommendations to the Board of Directors on
as a member of the Board of Directors.                      particular issues. All committees report to the Board
                                                            of Directors and prepare a report on their activities at
The activities of the Board of Directors and the carry-     least once a year. The committees include the follow-
ing out of the business activities of CS are overseen by    ing: Credit Committee; Asset and Liability Management
its 9-member Supervisory Board. Besides the status          Committee; Financial Markets and Risk Management
and scope of authority that are required by law, the        Committee; Investment Committee; ATM Committee;
company’s Articles of Association determine that the        Client Satisfaction Committee; and others.
Supervisory Board has the right to comment on cer-
tain types of actions that have an impact on the assets     Strict Compliance with Legal
of Ceska sporitelna (such as construction investments       Regulations
and any plans for the acquisition of tangible and intan-    Ceska sporitelna devotes thorough attention to as-
gible assets by CS over and above a predetermined           suring its compliance with all of the statutory rights
threshold, and the transfer of the title of ownership       of shareholders, the principle of equal treatment for
to Ceska sporitelna assets and ownership interests).        all shareholders, and with all other legal requirements
In addition, the Supervisory Board comments on the          and regulations. To carry out this compliance function
strategic plan of the bank’s activities and develop-        with respect to CS’s internal regulations, the bank
ment and its planning instruments and regular finan-        has established a Compliance Department. This de-
cial statements. The Supervisory Board also has input       partment monitors and ensures that the conduct of
in the appointment and removal of the internal audit        CS’s employees is in line with the general legal regula-
director and the selection of an external auditor.          tory requirements, the internal regulations of CS, the
                                                            bank’s Code of Ethics, and other standards and rules
                                                            delineating the behaviour of CS employees.



                                                                                   Corporate Social Responsibility Report 2010 | 22
Compliance is an important aspect of all of the ac-        sible to all shareholders, most recently at the regis-
tivities of the organisation and is an integral part of    tered office of the company.
the corporate culture. The Compliance Department
keeps track of internal information on suspicious          Although we have not been a publicly traded company
and restricted investment instruments (the “watch          since 2002, given our policy of openness and trans-
list” and the “restricted list”) and any trading activi-   parency, we continue to publish our quarterly finan-
ties involving such listed investment instruments.         cial results. We regularly (at least twice yearly) hold
The Compliance Department provides regular re-             press conferences at which we provide information
ports to the Board of Directors and the Supervisory        to the public on the financial and business results of
Board with information on its activities.                  the group. Each quarter, we prepare a detailed pres-
                                                           entation of financial and business results, which is
Ceska sporitelna is careful to comply with and up-         published on our website. In addition, all significant
hold all applicable Czech laws, the values in the Cor-     information that is posted on our website is made
porate Governance Code, which is based on OECD             available in both Czech and English. The Czech me-
principles, and the recommendations of the Euro-           dia has rated us as being one of the best companies
pean Union Commission with respect to corporate            in openly informing the public about the activities of
governance. Ceska sporitelna regularly provides its        our financial group.
shareholders and investors with all relevant informa-
tion on the bank‘s business activities, its financial      In order to treat all shareholders fairly (98% of the
and operating results, its ownership structure, and        company‘s shares are held by EGB Ceps Holding, 2%
other significant events. All information is prepared      are held by minority shareholders), we have estab-
and published in accordance with the highest level         lished a special and freely-available portal “Investor
of accounting standards applicable to both finan-          Relations” on our website. Here all shareholders and
cial and non-financial information. Pursuant to the        investors can find our most up-to-date financial re-
recommendation of its audit committee, the Super-          sults, financial statements and annual reports, and
visory Board approves the selection of each year’s         information on how to contact members of our “In-
external auditor. In 2010, Ernst & Young Audit, s.r.o.     vestor Relations” team.
was appointed to conduct the external audit.
                                                           Representatives of the company regularly participate
Last, but not least, as a profitable company, Ceska        in events designed for every level of retail sharehold-
sporitelna is a significant taxpayer and contributor to    er (e.g., RM System conferences). On a more invest-
the budgets of the Czech Republic.                         ment professional targeted basis, members of the
                                                           Board of Directors organise road shows for both in-
Transparency                                               vestors and shareholders.
In accordance with Czech legislation, we make known
the holding of our General Meeting of shareholders         We are significant contributors to the ongoing
through announcements published in Hospodarske             developments and changes occurring on the
noviny and Obchodni vestnik. The announcements             Czech financial markets:
include basic shareholder information on attend-           – We are a member of the Czech Banking Associa-
ance at the General Meeting and on the exercise of           tion and the Exchange Chamber (of the Prague
their shareholder rights. Shareholders who are hold-         Stock Exchange);
ers of registered shares receive the announcement
of the General Meeting directly, including information     – We are a founding member of the Debt Advisory
on principal financial indicators. Additionally, the an-     Centre;
nouncement of the General Meeting is noted on our
website. During the statutorily required notice period     – We were the first bank to issue our own Code of
for a general meeting, shareholders have the oppor-          Ethics and the first institution to accept the Code
tunity to become familiar with the key documents             of Financial Services.
(such as the financial statements, report on related
parties, and any proposed changes to the Articles of
Association) that will be discussed at the meeting.
General Meetings are always held at venues acces-



                                                                                 Corporate Social Responsibility Report 2010 | 23
a bank that tranSformS
itS ClientS’ dreamS into reality
our number one business objective is to AlWAys exceed our clients’ expectAtions.
We WAnt to trAnsform our clients’ dreAms into reAlity. to be open And strAightforWArd
in our communications With clients is alWays of paramount importance.
A Bank that Trans-                                          The Ombudsman’s Team
formes its Clients’                                         This is the tenth year in which CS Financial Group has
                                                            offered its Ombudsman’s Team to its clients. Clients

Dreams into Reality                                         most frequently communicate with the team’s employ-
                                                            ees by telephone and e-mail, but they also come for
                                                            meetings in person and mail letters. The team’s mem-
– In addition to the standard tools, our clients can        bers handle inquiries received from clients not only in
  use the services of the independent ombudsman             Czech, but also in English and German.
  programme that has been established by Ceska
  sporitelna;                                               The Ombudsman’s Team was modelled after the one
                                                            at its parent Erste Bank, where a similar team has suc-
– We regularly conduct customer satisfaction sur-           cessfully been in place since 1997. Today, there are
  veys in order to monitor and evaluate the quality of      similar teams at Erste Group operations in other coun-
  the services we are providing;                            tries. Team members regularly meet to share their ex-
                                                            perience and information on the best practices in han-
– We co-founded the Debt Advisory Centre, which             dling client concerns. This effort is designed to further
  helps clients facing financial hardship repay their       improve the level of our services. Following the example
  loans and other debts;                                    set by Ceska sporitelna, other large Czech companies
                                                            established the institute of ombudsman.
– We have worked to develop specialised products
  and services for clients requiring special services,      Our branches and the toll-free client line are always
  such as our ATM network for the visually impaired,        prepared to hear and address the request of any cli-
  induction loops for the hearing-impaired, etc.            ent wanting to make comments or suggestions or to
                                                            complain about the service they received from our
Service Quality                                             bank or entire financial group. The Ombudsman’s
For several years, we have successfully increased, as       Team is here for anyone who was not satisfied with
one of the few banks, our clients’ satisfaction. These      the previous solutions.
excellent results document the bank’s ability to identify
and respond to the changing expectations of its clients.    In 2010, the Ombudsman’s Team was involved in
                                                            the resolution of nearly 5,600 customer contacts. In
Clients are more satisfied when they know that in-          nearly 5,000 instances, the team’s members were
teractions are conducted in their favour, rather than       able to handle the given matter themselves, and
solely in favour of the bank.                               in more than 600 instances they provided support
                                                            to branch employees, employees of the client cen-
Since 2009, the bank’s ability to manage client satis-      tre, subsidiaries, and the main office. On the basis
faction and loyalty has been one of the performance         of submissions, many improvements and systemic
evaluation criteria of the entire bank.                     changes were implemented, some of which will be
                                                            introduced below.
To further enhance the bank‘s ability to provide serv-
ices that live up to the strictest European and global      How Ceska sporitelna Handles
quality standards, we made use of the “Six Sigma”           Customer Issues
business management strategy, process manage-               In 2010, our company received and handled 161,277
ment, and Kaizen quality management philosophy              customer issues. Our ability to capture and address
and continuous improvements.                                client issues and to improve our services on their ba-
                                                            sis makes us a leading European bank.
To find out how effective this programme has been,
we conducted a nationwide client satisfaction survey        Improvements made based on customer
using the European EPSI model and the Finalta Euro-         satisfaction surveys and customer feedback:
pean benchmarks. The results again confirmed that           1) Aid in Consulting
our service quality management system as well as            In order for us to be able to best examine our client’s
the quality of the services that we provide to our cli-     needs, advisors at branches have an aid at their dis-
ents, meet the strictest European standards.



                                                                                   Corporate Social Responsibility Report 2010 | 25
posal: a printout depicting each part of the client’s         4) Investments into branch equipment and furnishings
life, to which suitable financial services can be tied.       In 2010, we continued to invest into branch renova-
                                                              tion, equipment, and furnishings to make them even
2) Internet Banking                                           more comfortable and the time spent in them more
Comments from credit and Cool Card holders have               pleasant. We also continue to improve the condi-
contributed to the addition of a comprehensive card           tions for using the bank’s services for physically chal-
account overview to Internetbanking.                          lenged clients. In addition to ATMs for the visually im-
                                                              paired and induction loops for the hearing impaired,
3) Client Days at Ceska sporitelna branches                   we have also introduced the possibility of installing
At least once a year, we hold Open House Day/Client           cane holders in self-service zones.
Days – informal meetings where clients can get to
know the inner workings of branches. Clients get to
better know the operation of our bank and its em-
ployees. They ask about everything that is of inter-
est to them with respect to Ceska sporitelna and add
their suggestions for improving services.




Overview of the development of submissions
Submissions at the bank

180,000                                                                                    Include opinions, requests for
                                                                                           changes, complaints, claims,
160,000                                                                                    suggestions for improvement,
                                                                                           questions, and praise
140,000
120,000
                                       Improvement in
100,000                                the submission
                                       registration process
 80,000                                and speed of
 60,000                                resolution

 40,000
 20,000                                                                                      Branches
                                                                                             KCP
      0
                                                                                             Ombudsman
          2001   2002   2003    2004   2005     2006     2007    2008    2009   2010




                                                                                           We address submissions as fast
Submissions to the Ombudsman                                                               as possible – within 30 days,
                                                                                           but 80% are resolved within 24
                                                                                           hours
  6,000                                                                                    – All submissions are recorded
  5,000                                                                                      in electronic form
                                                                                           – We inform the client immedi-
  4,000
                                                                                             ately about who is addressing
  3,000                                                                                      his submission, by when it
                                                                                             will be resolved, and how we
  2,000                                                                                      will communicate the answer
  1,000                                                                                      to him

      0                                                                                    – The client can escalate his
                                                                                             submission (branch manager,
                                                                                             regional branch director, om-
          2001   2002   2003    2004   2005     2006     2007    2008    2009   2010
                                                                                             budsman, financial arbitrator,
                                                                                             Czech National Bank)


                                                                                     Corporate Social Responsibility Report 2010 | 26
SpolečenSkyemployer příStup
firSt ChoiCe odpovědný
v obChodním řešení
We provide our employees With a good Working environment based on our corporate
vAlues And culture. We motivAte our employees to provide exceptionAl service, We treAt
Aktivně se podílíme nA udržitelném rozvoji We are an equal
each of them as an individual, and We stress that v obchodních opportunity employer.
i v kAždodenních činnostech.
First Choice Employer
– Employee education and development is one of             These include a training seminar which helps the
  our key priorities in human resources;                   participants get better oriented on the job market,
                                                           teaches them how to write a resume and cover letter,
– We offer our employees a broad range of devel-           how prepare for a job interview and the recruitment
  opment opportunities: from induction training for        process, tips on a successful job interview, and the
  new employees to educational activities focused          preparation of a personal career plan, etc. After the
  on interpersonal and sales skill to a wide range         seminar, participants have the option to consult with
  of specialised courses. We also provide language         the lecturer by phone for a period of three months.
  training for selected positions;
                                                           Employee Education and Training
– We offer approximately 81 e-courses. In 2010,            Opportunities at Ceska sporitelna
  there were 21,026 participants in internal courses       The Human Resources Department offers our em-
  and 7,237 in external courses;                           ployees a wide range of education and training activ-
                                                           ities. Employees can attend internally and externally
– We offer 18 special employee benefit options, in-        offered courses and they can also take advantage of
  cluding two days off per year to work for a charity      e-learning courses and tests. The company provides
  and other socially-conscious programmes;                 some 81 e-courses. The offer of training and educa-
                                                           tion opportunities is continuously expanded and in-
– We tailor our working hours and workplaces to            novated such that it would always reflect the current
  meet the needs of special types of employees,            needs and wishes of our employees.
  which is a very important motivating factor. For
  example, employees with children (or persons car-        Many positions at the bank required continuous
  ing for a dependent family member) can work from         development of our employees’ language skills. We
  home and have flexible working hours.                    promote this training by offering various types of
                                                           courses – from traditional ones to courses custom-
                                                           ised for a specific position and to intensive language
Equal opportunities for those                              courses, with an emphasis on fast progress in a short
changing careers in the CS Financial                       period of time.
Group
Our employees can apply for any open position within       At our company, we encourage our employees to im-
the CS Financial Group. All of our vacant positions        prove and expand their list of qualifications, by pro-
are first offered to internal applicants on the intranet   viding material support for further academic course
and only subsequently are they advertised to the           work (MBA, bachelor’s degree, master’s degree,
general public on job servers.                             Ph.D., etc.).

We offer positions to new graduates, specialists from      A series of special education and training pro-
various disciplines, as well as senior managers. We        grammes offered by our company make up an en-
recruit new employees in cooperation with existing         tirely separate section of our employee training and
employees, using our “Bonus-based employee refer-          development activities. These are longer-term career
ral programme”, which is designed to expand the CS         development programmes built around special skills
Financial Group’s employee base through personal           and areas of expertise and their participants are able
referrals from existing staff. Those who have referred     to master this knowledge and make use of it in their
a suitable candidate for an open position receive          future career at the company. These programmes in-
a financial reward.                                        clude the following:

To employees whose position has been abolished for         Talent Management Programme
organisational reasons, we offer professional assist-      Three programmes were launched in October 2009
ance in their search for a new career opportunity, in      under the local Talent Career Management con-
the form of consultation services.                         cept – Top Talent, Top Expert, and Top Manager.
                                                           There were 39 participants overall in the three pro-



                                                                                 Corporate Social Responsibility Report 2010 | 28
grammes, both from the head office and the branch           manager also evaluates him/herself. By putting to-
network. These are superbly performing employees            gether these differing perspectives, we get objective
who have the potential to advance in their careers          feedback, which is an excellent foundation for subse-
in the CS Financial Group. The programme partici-           quent management development activities.
pants took part in various development activities:
training, internal presentations, mentoring, project        Teambuilding Activities
work, management shadowing, coaching, and inter-            Teambuilding is a very efficient method of targeted
nal rotations.                                              team building and development focused on improv-
                                                            ing performance. It is, at the same time, a process of
Group Junior Trainee Programme                              learning through experience. The process is based
An international group-wide trainee programme de-           on learning through one’s own experience. Team-
signed for recent college and university graduates.         building at Ceska sporitelna combines action-based
25 participants are enrolled in this year’s programme       activities and participants.
and they come from all of the countries where the Er-
ste Group has operations (1 works for Ceska sporitel-       Important development tools we use include De-
na). This 12-month-long programme includes profes-          velopment Centres, Development Counselling, and
sional seminars, which relate primarily to banking,         Mentoring.
local and international internships, and personal
development training. Those selected for enrol-             Development Centres and Career Counselling
ment in the programme have recently finished their          We use Development Centres and Development
schooling and are interested in learning more about         Counselling as development tools for all managers
finance – and in particular, topics related to the man-     who want to asses the potential of their subordinates
agement of credit risk and commercial banking. The          or entire team, find out about ways to motivate them
next round will start in September 2011.                    and improve skills aimed at improving and increas-
                                                            ing their work performance. In the last three years
Customised Comprehensive Development Pro-                   (2008, 2009, 2010), 130 Development Centres
grammes for Specific Employee Categories                    were organised, with 970 participants.
These are comprehensive types of development pro-
grammes that have been designed specifically for            Mentoring
a category of employees and are always put together         We introduced a mentoring programme in 2008,
to precisely meet the needs of a particular category of     and it is designed for all new branch and head office
employee. This model was used to organise training          employees. The aim of the mentoring programme
programmes for selected key employees, for exam-            is to assist our new colleagues in their professional
ple from the Risk Management Division, Commercial           and social adaptation. In 2010, 1,273 new employ-
Banking, the Financial Management Division, Private         ees were included in the mentoring programme, of
Bankers, etc. Participants are actively involved right      whom 864 were new branch network employees and
from the start of the programme, including in the           409 head office employees. Since 2009, a motiva-
preparation stage, and this has a positive impact on        tion bonus scheme has been in place in support of
their subsequent involvement in the individual train-       mentoring was established in the branch network.
ing and development activities and results overall in       To-date, bonuses of CZK 2,951,000 have been paid
very positive feedback.                                     out in mentoring. Since 2008, 941 employees have
                                                            acquired experience as mentors.
360° Feedback
To precisely identify the development, education, and       “Satori” mentoring programme for future fema-
training needs, and the hidden strengths of our team        le leaders
and individual employees, the 360° feedback model           At the end of 2010, we launched a special mentor-
is regularly used every year to evaluate all members        ing programme “Satori” for future female leaders
of the senior management, from the members of the           at Ceska sporitelna. The goal of the program is to
Board of Directors to section directors. This model is      support the development of women professionals
designed to give the supervisor, staff, co-workers, and     and create a network of female leaders who can
internal clients of a manager the opportunity to evalu-     continue to provide inspiration and guidance to high
ate his/her particular skills and capabilities, while the   potential women in the company. There are a total of



                                                                                  Corporate Social Responsibility Report 2010 | 29
17 mentors and 17 mentees. Mentors are top female         – Special time off for charity, when every employee
and male managers who want to actively contribute           has the chance to take two days off each year to
to the development of female talent in the company.         work for a charity or worthy cause of their choice –
The programme was launched in the framework of              including working with senior citizens and children,
Ceska sporitelna’s initiative “Diversitas” (Diversity &     substance abusers, or an environmental protec-
Inclusion, see page 31)                                     tion organisation;
                                                          – Child-care subsidy of CZK 3,000 per month for em-
Employee Satisfaction – Competitive                         ployees returning after maternity / parental leave.
Benefits                                                    The contribution is paid from the child reaching 1
Ceska sporitelna is considered to be among the              year until 3 years of age;
more progressive employers in the Czech Republic          – Contribution to health, sport, culture, and travel;
in terms of its employment and compensation poli-         – Sports and tourist events; use of recreational
cies. As an employer of choice, we strive to be both        buildings;
a world class service provider and a very desirable       – Use of medical prevention programmes in coop-
place to work. We consider our employees to be our          eration with selected health insurance funds;
most valuable asset and we are convinced that in-         – Financial contribution for a domestic or foreign va-
vestments into human resources will generate a very         cation and contributions for children’s camps.
favourable payback. We believe that having satisfied
and motivated employees is a critical requirement         Benefits focused on living well today, as well
for a successful business.                                as in the future:
                                                          – Supplementary pension insurance contributions of
The basic building blocks of our employee compen-           up to CZK 15,000 / year and life-insurance contri-
sation programme are salaries, bonuses, employee            butions of a maximum of CZK 4,000 / year (pro-
benefits, and the work environment.                         vided the employee matches the contribution with
                                                            the same amount) per year;
Salaries and bonuses                                      – Favourable terms and conditions for the banking
Basic salaries are competitive to those offered by          and financial products of the CS Financial Group;
other first-class financial institutions on the Czech     – A preferential programme for the purchase of Erste
banking market. The motivational bonus is part of           Bank shares;
the compensation package and averages 30% of              – Discounts on Kooperativa (insurance) products,
the annual base salary for each employee of Ceska           such as homeowner insurance, holiday home in-
sporitelna.                                                 surance, travel insurance, and insurance for for-
                                                            eign medical expenses and accident insurance;
Employee benefits that are focused on the                 – Other benefits available through corporate partner-
family, free time and good health include:                  ship with other companies – particularly with other
– 25 days of holiday per year;                              members of the CS Financial Group. For example,
– Meal contributions – meal vouchers in the value of        employees have discounted mobile phone service
  CZK 80 per workday with the employer’s contribution;      plans and discounts on the purchase of computers
– Sick leave – available to every employee, of a max-       and digital media, cars, spa stays, taxi services,
  imum of 5 days per calendar year, at 100% of their        sport and fitness clubs, beauty salons, develop-
  base salary, for overcoming a short-term illness;         ment projects, etc.
– Father’s Leave – Ceska sporitelna employees may
  get up to 5 working days off as time off for fathers    Work environment:
  when their baby is born, at 100% of their base sal-     – Highest health and hygiene standards;
  ary, from the day the child is released from hospi-     – Relationships based on collaboration;
  tal up to 3 month’s of the child’s age. This leave      – Flexible working hours;
  is also available in the case of adoption or foster     – Work from home option;
  care, within 3 months of the effective date of the      – Unpaid time-off.
  decision about adoption / foster care, but only up
  to 3 years of the child’s age;




                                                                                Corporate Social Responsibility Report 2010 | 30
Diversity & Inclusion                                      Our employees are the key to our success and we do
                                                           everything we can to provide a dynamic work envi-
Our Corporate Culture Includes Being an Equal              ronment that will motivate employees to excel, and
Opportunity Employer                                       an environment where the personal contribution of
Ceska sporitelna tolerates no discrimination. We           each employee is valued and appreciated.
value the work of each and every one of our employ-
ees and treat the members of our team as unique            Employee Evaluations
individuals, without regard to their gender, age, mari-    Our employees are regularly assessed. Their work
tal status, sexual orientation, disabilities, race, skin   performance, achievement of current and future
colour, religious or political affiliation, ethnic back-   work targets, adherence to the company’s values
ground, nationality, citizenship, or any other aspects     and the possibilities and directions of development
unrelated to their employment. We value the contri-        are discussed at least once a year in an interview be-
butions of each individual member of our team as           tween the employee and his manager.
a positive reflection of our diverse society.
                                                           In that interview, they look for answers to questions
Being an Equal Opportunity Employer Gives Us               such as: How well does the employee work? How is
a Competitive Advantage on the Labour Market               he/she seen by his manager? What is his/her posi-
The ability of our management to provide a work en-        tion in the team, how do co-workers see him/her and
vironment where men and women are given equal              how does he/she contribute to team work? What are
employment opportunities and where we work to bal-         his/her strengths, what is he/she best at? Where is
ance family life with work is reflected in the loyalty     the room for improvement, what should he/she im-
and performance results of our employees. By inte-         prove and where should he/she direct development?
grating equal opportunity employment principles into       What are his/her professional prospects, that is, at
our corporate culture, we have a solid foundation for      which position at Ceska sporitelna does he/she see
building strong and positive relationships between         him/herself in one, two, and five years, and what
our company and its employees.                             must be done for that? Etc.

Ceska sporitelna is an active promoter of diversi-         Given that employee education and development are
ty and inclusion for all through its Diversitas Pro-       among Ceska sporitelna’s main priorities, a substan-
gramme, which has the following objectives:                tial part of the interview is dedicated to this area.
a) To guarantee that everyone is given an equal op-
portunity in all positions and all areas (career devel-    And how is employee education set? Again, jointly
opment and advancement, the balancing of work life         by the employee and his/her manager, because we
and family life, financial and other compensation,         work on the premise that the employee knows best in
etc.) across the entire CS Financial Group;                which direction he/she wants to educate him/herself
                                                           and which of his/her knowledge and skills should be
b) To encourage and maximise the use of social, person-    developed, and that the manager is aware of the em-
al, gender, age and cultural differences among the indi-   ployee’s potential and the direction in which he/she
vidual members of a team, and the different approaches     needs to develop to be best able to fulfil tasks of in-
of men and women to the same type of task, and to view     creasing difficulty and prepared for new challenges.
these differences as a benefit to the organisation;
                                                           The result of this part of the interview is a specific de-
c) To provide favourable conditions for parents;           velopment plan – a set of educational activities that
                                                           the employee will undergo in the upcoming period.
d) To provide mentoring and coaching for women
who need to boost their self-esteem for the sake of        At our bank, this employee assessment system is
future professional and personal growth;                   carried out through a tool we call ROZA (short for
                                                           ROzhovor se ZAměstnancem – Employee Interview).
e) To open up work opportunities for the physically        Presently, however, we are planning to replace ROZA
impaired;                                                  with a more modern assessment system – Perform-
                                                           ance Management. This system, which is currently
f) To promote a sense of mutual respect among em-          being piloted, is based on an assessment model
ployees.

                                                                                   Corporate Social Responsibility Report 2010 | 31
used throughout the Erste Bank Group; one of its           as road shows, as well as anytime by phone, e-mail,
advantages is that it defines in far greater detail the    through intranet chat or discussion forums.
employee’s development potential and the steps for
using it and fulfilling it.                                Ceska sporitelna uses a number of different ways in
                                                           which to communicate its business strategy to its vari-
Corporate Culture                                          ous groups of employees. The goal is that each employ-
                                                           ee would understand the company’s business strategy,
A Dynamic and Value-Driven Corporate Culture               such that his/her place within it would be clear, he/she
A company’s mission statement and its corporate vi-        would discover his/her role in fulfilling it, and would be
sion and values help drive and direct its business. Our    aware of his/her responsibility and benefit in contribut-
corporate culture is one that motivates employees          ing to development of the company.
and values everyone’s individual input. It is closely
tied into the needs and expectations of our custom-        Dialogue with Employees – Ceska
ers. We want to be a business with clearly defined         sporitelna‘s Open Communication
objectives and one that is managed in line with its        System
key values. The ability to realise these objectives and    We have a sophisticated system of open communication
put these values into practice requires a committed        in place to obtain feedback from our employees. The sys-
effort on the part of each and every employee, the         tem allows employees to communicate with senior man-
ability of those within the company to communicate         agement on either an anonymous or personal basis.
openly, and a highly supportive and motivating envi-
ronment at all management levels.                          The open communication system was introduced to
                                                           promote a dialogue between bank’s senior manage-
The Corporate Culture Development Programme                ment and the company‘s employees. Employees can
We have a highly sophisticated programme for the           give their opinions and share ideas and suggestions
ongoing development of its corporate culture. The          on how to improve the bank. The system also helps
programme uses a set of procedures designed to as-         to keep employees informed about what is going on
sist with the implementation of a common set of pri-       at Ceska sporitelna.
orities related to the development of corporate cul-
ture across the entire organisation. Having a strong       The issues raised and management’s responses and
corporate culture is a part of the bank’s overall busi-    comments are published on the intranet, to make
ness strategy.                                             the discussions available to all employees.

Continuing Interest in Our Employees and                   The CEO’s Open Line
Employee Engagement Surveys                                This allows employees to share their opinions directly
The welfare, concerns, and needs of its employees are      with the CEO. The Open Line has been available on a reg-
very important to Ceska sporitelna. The bank regularly     ular basis for ten years (since 2000), about three times
conducts employee engagement surveys. The results          a year. In 2010, it was available twice, during which time
from these surveys are used to improve the work envi-      employees made 19 inquiries on various topics.
ronment, our management system, and the employee
benefits and bonus structures that have been put in        Breakfast with the CEO
place to enhance the loyalty of employees. Our bank’s      An informal meeting intended to give employees an
management decided not to settle for an incremental        opportunity to share their opinions and experience
approach and thus introduced a systematic plan for         with the CEO and to discuss with him current devel-
the long-term development and growth of the com-           opments at the bank. The first breakfast took place
pany’s corporate culture – ensuring that the original      in early 2009. It is a natural supplement to the CEO’s
vision of the Ceska sporitelna corporate culture is pur-   Open Line and takes place about 3 times a year.
sued at all levels of the company.
                                                           Open Mail
Dialogue with Employees                                    Open Mail Is intended for general issues related to
Listening to our colleagues. Our employees are al-         the bank’s processes, products, management, etc.
ways welcome to share their opinions and provide           Open Mail has been in place for seven years (since
CS management with their ideas at meetings such            March 2004).



                                                                                   Corporate Social Responsibility Report 2010 | 32
In 2010, employees sent in 56 inquiries by mail. The          members of the Financial Group since January
most frequently raised issues dealt with CS’s prod-           2006.
ucts, questions about plans for key products, em-
ployee benefits, and payroll-related matters.               – In previous years, the Internal Ombudsman most
                                                              often addressed employment issues – legal rela-
BoD members visits to branches and commer-                    tions, and since 2009, primarily issues concerning
cial centres (road shows)                                     inter-personal relations and ethics in conduct and
Road shows provide a platform for which employees             behaviour and thus closely cooperates with the
can discuss issues directly with members of CS’s sen-         Chief Ethics Officer.
ior management. The “Road Show” programme was
launched in April 2004. Since 2008, Road Shows              In 2010, a total of 117 employees approached the
have included meetings that focused on communicat-          Internal Ombudsman.
ing the strategy of the CS Financial Group in all region-
al branches and commercial centres, all divisions of        Ceska sporitelna Human Resources-Related
the head office, and almost all subsidiaries.               Certificates and Acknowledgements
                                                            Special 2008 Company of the Year Award for a “Good
Chats with Board Members and the Manage-                    Start” in Equal Opportunities (Gender Studies Asso-
ment of Individual Divisions                                ciation).
Chats are intended for employee inquiries concern-          2009 Company of the Year: Equal Opportunities
ing the current developments at the bank, strategy,         2010 Award of HR Managers in the Prague Region:
plans, processes, and procedures. They take place           first place for the Diversitas Programme
about three times a year.
                                                            Ceska sporitelna’s Involvement in Human
Blogs and Discussion Fora                                   Resources-Related Professional Groups and
Here, employees can give their opinions on the cur-         Associations
rent developments in the company; discussion fora           American Chamber of Commerce HR Committee;
can then be used for their comments on those blogs.         British Chamber of Commerce Diversity Working Group;
                                                            International Business Forum’s Women in Business
The Internal Ombudsman                                      Working Group;
The Internal Ombudsman deals with confidential and          Czech Society for Human Resources Development;
sensitive inquiries from current and former employ-         HR Forum Magazine;
ees, as well as from external partners of the CS Finan-     Gender Studies Association;
cial Group.                                                 Aperio Healthy Parenting Association (Advisory Board
– The Ombudsman has been available for the bank’s           for the “Equal Treatment in the Workplace – Prague”
  employees since November 2004, and for other              project).




                                   2,728
                                                                              35.2 %
                                                                                               64.8 %
                  7,680




Headcount of Ceska sporitelna by the end of 2010: 10 408    Management structure at CS (all levels)

 Men: 2,728                                                  Men: 64.8%
 Women: 7,680                                                Women: 35.2%



                                                                                      Corporate Social Responsibility Report 2010 | 33
Corporate philanthropy –
CSr projeCtS by StrategiC pillar
our philanthropic and charitable csr activities are governed
by the bAnk’s csr strAtegy, Which is bAsed on our vision
And mission And is An integrAl pArt of the bAnk’s strAtegy.
                                                   Corporate Social Responsibility Report 2010 | 34
Corporate Philanthropy –
CSR Projects by Strategic Pillar
– Ceska sporitelna is one of the leaders in Czech          For the 2009/2010 academic year, students were able
  corporate philanthropy and Corporate Community-          to enrol in a minor in “financial analysis”, sponsored by
  Investment;                                              us. The instruction is provided by PUE professors as
                                                           well as CS managers. Led by our experts, students can
– The partners with whom we work include organisa-         work on their term and honours papers and participate
  tions dealing with education, senior citizens issues,    in projects and specialised internships.
  substance abuse, and environmental protection;
                                                           In the 2010/2011 academic year, cooperation with
– We involve our employees as well as our clients in       PUE will continue in the same extent and intensity as
  our philanthropic activities;                            to this point.

– The Ceska sporitelna Foundation is our key plat-         University of Hradec Kralove
  form for CSR-related activities, projects, and ini-      The University of Hradec Kralove (UHK) is a relative-
  tiatives. Thanks to it, we can work on long-term         ly new school that was established as an outcome
  projects with our partners.                              of the 1989 political and economic changes. The
                                                           school currently has three faculties – teaching, IT &
                                                           management, and the faculty of philosophy. It has
Economic Pillar                                            a student body of over 8,000.
Education, with a primary – but not exclusive – focus
on financial literacy. Ceska sporitelna sees its efforts   Beginning in 2008, Ceska sporitelna became in-
in the educational area as benefiting all of its stake-    volved with university as a general partner. The
holders:                                                   partnership between the company and the school
– clients (clear and easy-to-understand information        revolves around educational activities – specifically,
  available on all products and services);                 the research activities of junior faculty, conferences,
– employees (training and personal development);           publications, and the sharing of experience between
– the broader society (cooperation with universities       Ceska sporitelna management and students, etc.
  and other educational activities);
– shareholders (the bank as a first choice employer).      For the 2010/2011 academic year, this partnership
                                                           will focus on a continuation of existing activities de-
Prague University of Economics                             signed to assist students and education.
Ceska sporitelna has been the general partner of the
Prague University of Economics (PUE) since 2002.           In the autumn of 2011, we will open a branch directly
We co-fund the development of educational and edu-         on the UHK campus.
cation-related activities such as publishing, student
projects and events, and memberships in interna-
tional organisations, etc.

Ceska sporitelna’s cooperation also takes on other
forms, such as lectures on various topics of interest
given by CS employees, collaboration on graduation
thesis work, and meetings between students and
members of CS’s management during registration
for school and at the Sance Job Fair.

In 2006, we opened a branch at the university, which
offers, in addition to the bank’s regular services,
products designed for students and postings of job
vacancies at Ceska sporitelna.                             Photo: UHK assembly hall, source: UHK



                                                                                  Corporate Social Responsibility Report 2010 | 35
Charles University – Corporate Chair                      The Czech Donors Forum
Corporate Chair is a project for supporting one re-       The Donors Forum is a civic organisation that has
searcher – a specific academic – Pavel Vacek from         successfully promoted the expansion of philanthrop-
the Institute of Economic Studies from the Faculty        ic giving in the Czech Republic for over ten years. Its
of Social Sciences, Charles University. We support        members include major foundation contributors as
Pavel Vacek (Corporate Chair) in the following activi-    well as individual corporate donors.
ties: research and teaching, organisation of compact
courses, organisation of seminars and lectures, or-       In 2003, Ceska sporitelna became one of the founding
ganisation of a student contents and rewards for          members of the Club of Corporate Donors (Donator),
bachelors’ and masters’ honours papers of excep-          whose objective is to support strategic and transpar-
tional quality.                                           ent corporate philanthropy in the Czech Republic.

Educational Seminars for University Students              Since 2005, the company has supported a year-
Since the 2009/2010 academic year, we have of-            round series of educational seminars and work-
fered students of Prague’s universities the opportu-      shops targeting non-governmental organisations and
nity to attend one-day seminars focused on soft skills    corporate donors, which are aimed at improving the
development. At those seminars, students can per-         philanthropic environment in the Czech Republic. In
fect such skills as communication, presentation, and      2009, the programme “Improving Corporate Giving
project management. This gives students a further         in the Czech Republic with Ceska sporitelna” focused
education possibility that gives them a head start on     on financial management and investing during the
the ever-fiercer competition on the job market.           crisis and it had nearly 200 participants.

Students pay a nominal fee for attending the semi-        In 2010, the project’s name changed to the “Edu-
nars. The funds collected are then donated to a se-       cational Centre for NGO Development with Ceska
lected charitable project that we support as a part       sporitelna”. In addition to educational seminars, the
of our corporate social responsibility, which the stu-    project included a course taught at PUE, which was
dents are able to choose themselves. The seminars         open both to students and representatives on non-
will continue in 2011.                                    profit organisations.

Tranzit.cz                                                In 2011, we will support the project “Strategy of NGO
Tranzit.cz is a pioneering cross-border, interdiscipli-   success, development of a foundation and endow-
nary and intergenerational initiative focused on pro-     ment fund educational centre”, whose aim is to pro-
viding support for contemporary art. The Erste Bank       vide financial education for non-profit organisations.
Group launched this project, which concentrates on
Central and Eastern Europe, and primarily – in its        Debt Advisory Centre
initial stage – on the Czech Republic, Slovakia, and      The non-profit organisation “Poradna pri Financni Tis-
Austria.                                                  ni” (Debt Advisory Centre) opened in January 2008.
                                                          It was established by Ceska sporitelna and the Czech
Ceska sporitelna has provided support to the Tranzit.     Consumer Association and is the first organisation of
cz project since 2003. Primary uses of the funding        its kind – not just in the Czech Republic but in all of
have included books and catalogues, exhibitions,          Central Europe.
seminars and international projects. Since 2007,
lectures, exhibits, slide shows and other activities      The objective behind this project is to offer free-
have been organised to assist young, aspiring artists,    of-charge advice to consumers who are in over
by the Trazitdisplay gallery.                             their heads in debt, helping them to find solutions
                                                          in situations where they face possible social exclu-
In 2010, our support for this project focused prima-      sion as a result of insolvency. Another objective of
rily on the project MANIFESTA 8 – European Biennial       the programme is to raise the awareness of possible
of Contemporary Art and on the grant programme for        debtors and to promote the principle of responsible
the development and support of individual artists         borrowing. All services provided as part of the pro-
and curators.                                             gramme, including recommendations for the restruc-
                                                          turing of assets and liabilities, communicating with



                                                                                Corporate Social Responsibility Report 2010 | 36
financial institutions on the individual’s behalf, and     protect oneself. The portal is focused on increasing
psychological counselling, are provided on an inde-        education in Internet safety and may help reduce the
pendently, without bias, and free-of-charge.               level of Internet crime. Bezpecnyinternet.cz is divided
                                                           into several sections such as to appeal to all Internet
A new branch opened in Ostrava in January 2009.            users – beginning users, advanced users, parents,
Together, the Prague and Ostrava branches of the           and children; there is a special page dedicated to
Debt Advisory Centre served 11,386 new clients in          schools, featuring interesting tips for teachers to en-
2009. In April 2010, a branch was opened in Usti           rich their classes.
nad Labem, and as at the end of the year, a so-
called itinerant branch was established for the Ústí       Information on the portal will be updated regularly
nad Labem Region, which is based in the office of          such as to give an answer to the newest tricks in cy-
the Social Services of the Litvínov Municipal Author-      ber-bullying and tips how to use the newest security
ity. The itinerant branch is available once in every two   features.
weeks, upon prior arrangement with the client made
over the telephone.                                        To promote awareness of the right principles of safe
                                                           conduct on the Internet, we also launched, in March
In 2011, the Debt Advisory Centre is planning to           2010, an e-learning course in the form of a cartoon
open another itinerant counselling centre for Mora-        on our website (www.csas.cz/bezpecnost). The
via, to intensify its lecturing, and to focus on further   e-learning explains in an entertaining form the im-
education and training of the Centre’s advisors.           portance of using the right operating system, warns
                                                           about the necessity of adhering to security rules
MoneyManie                                                 when logging into Internet banking, and teaches us-
We launched a new project – MoneyManie – in Janu-          ers how to protect themselves from phishing.
ary 2010. It is an educational portal for young people
but also their teachers and parents, whose goal is to      DreamCatcher – Catch Your Dream
increase young people’s knowledge of finance and           DreamCatcher is a project for young people aged 11
banking products, using an entertaining and interac-       to 21. It offers them a unique opportunity to have
tive form. They can get to know them from several          one of their dreams come true. To achieve that,
angles – for example based on the needs during             they have to put together a team with at least three
various stages of one’s life. Once they have read all      members (the maximum number of team members
the chapters, they can test their knowledge in tests.      is 35), to register one’s dream and the team on the
The information provided on the MoneyManie portal          www.dreamcatcher.cz portal, to win the vote, and to
is general and does not promote the products and           “work” for a part of the dream. The dream entered
services of Ceska sporitelna.                              must be feasible and should ideally bring a benefit
                                                           for someone beyond the individual who enters it into
We will continue to update and expand the Money-           the contest. The decision which dreams will in the
Manie portal by adding further information from the        end get a chance to be implemented is made by the
world of money, finance and financial management           public and persons from the DreamTeam in a vote.
such that it could become an aid in elementary and         The purpose of the project is to show children and
secondary school instruction and a source of informa-      young people that the route to dreams leads via
tion for teachers in preparing for their classes.          one’s own efforts and an active approach to life. The
                                                           project also teaches young people present them-
Bezpecny internet (Safe Internet)                          selves and their projects and leads them toward be-
Safe Internet is a project developed in cooperation        ing team players and responsible, and to engage in
with Ceska sporitelna, Microsoft, and Seznam.cz and        charitable work.
with the support of the Czech Police. Bezpecnyinter-
net.cz is a portal featuring useful information about      The project pilot took place from 1 April to 31 August
working with the Internet safely. It offers information    2010 and confirmed great interest among young
about the risks involved in the use of the Internet,       people. 142 dreams were registered in that time pe-
but also about ways of preventing those risks, in the      riod, of which 12, worth a total of CZK 385,000, were
form of fraudulent offers, malicious viruses or e-         successfully implemented.
mails requesting private data, and how to effectively



                                                                                 Corporate Social Responsibility Report 2010 | 37
The project will continue in 2011. A new addition        products made by sheltered workshops or charitable
will be the so-called Tutofka: an attractive dream       facilities – experienced as well as starting investors
will be announced every month on the page for con-       contributed CZK 17,000 to flood victims and the same
tests, which will definitely come true for someone.      amount went in support of the operation of charities.
The number of winners and the voting dates will be
known in advance. The winner of Tutofka is the per-      In 2011, the club plans on holding two to three simi-
son who gets the greatest public support in the vote.    lar events and to continue to cooperate with its exist-
The purpose of Tutofka is to show dreamers all they      ing partner organizations and carry on in its effective
could wish for and what they could strive for.           communication with club members.

Ladies Investment Club                                   Social Pillar
Ceska sporitelna was the first bank in the country to    Assisting those in need with a focus on helping our
launch an investment club designed exclusively for       senior citizens and those battling substance abuse.
women interested in learning more about investing.       Ceska sporitelna sees its efforts in the social area as
By establishing the club, Ceska sporitelna followed      benefiting all of its stakeholders:
the Erste Group tradition, where a similar club has      – clients (products and services designed for senior
existed since 2002. We inspired other Erste Group          citizens, ATMs for the visually impaired);
countries to establish ladies clubs: Slovakia, Hun-      – employees (an equal opportunity employer, part-
gary, Croatia, and Romania.                                time employment);
                                                         – the broader society (support for projects assisting
The purpose behind this effort was to create an in-        senior citizens and projects dealing with substance
dependent platform for educating women in finance          abuse problems);
and investing. Women tend to be the ones who keep        – shareholders (stable employer-employee relation-
an eye not only on their personal, but also on the         ships, employee loyalty).
family‘s finances and, on average, are responsible
for 80% of all purchasing decisions. The Ladies In-      Caritas Czech Republic
vestment Club treats women as valuable clients who       Caritas Czech Republic (Charita ČR), the former
want to learn more, make better decisions, and be-       Czech Association of Catholic Charities, has a focus
come successful.                                         on charitable work throughout the Czech Republic.
                                                         It operates dozens of local care centres and nursing
                                                         services, retirement homes, night shelters for home-
                                                         less people, homes for mothers in distress, short-
                                                         stay facilities and sheltered workshops for persons
                                                         with disabilities.

                                                         Ceska sporitelna has worked with the Caritas Czech
                                                         Republic organisation since 2001, as a general part-
                                                         ner. Every year, Ceska sporitelna provides funds to
                                                         organise the “Three Kings Collection Day” held be-
                                                         tween Christmas and Three Kings Day.

Professional and socially oriented gathering of LIC      In addition to the above, Ceska sporitelna has assisted
at Anezsky klaster in Prague, November 25th, 2010,       with a number of other projects. For example, in 2002,
source: CS
                                                         it engaged in projects organised under the “Help Moth-
                                                         ers and Children in Distress” campaign; in 2003, which
In 2010, the club organized three professional and       the UN declared as the European Year of People with
socially oriented gatherings and published four issues   Disabilities, Ceska sporitelna provided support for ac-
of its club magazine. As of the end of the year, the     tivities for disabled people. In 2004, the general part-
club had nearly 2,200 members. An innovation that        nership was taken over by the Ceska sporitelna Foun-
first appeared in the professional and socially ori-     dation, which contributed to projects dealing with the
ented gatherings in 2010 was a charity bazaar. At the    treatment of substance abuse problems, combating
bazaar, club meetings participants could purchase        domestic violence and helping the mentally ill.



                                                                                Corporate Social Responsibility Report 2010 | 38
In 2009, the CS Foundation’s financial contribution           for seniors. In subsequent years, Ceska sporitelna
helped purchase transportation equipment for retire-          continued its support by contributing to the refur-
ment homes in Nižkov and Mukařov and the local                bishment and furnishing of Prague’s Portus House
charity organisations in Hodonin and Nachod, a stair          for Seniors. In 2004, the CS Foundation took over
lift for a retirement home in Pilsen and the installa-        for Ceska sporitelna, and between 2004 and 2007,
tion of communication equipment in a retirement               the CS Foundation co-funded the extension of the
home in Javornik.                                             AREION emergency care service.

In 2010, the CS Foundation again helped organise
not only the 2011 Three King’s Collection, but also
made a financial contribution for the improvement
retirement homes in Hnojnik and Mukařově and the
purchase of equipment for the retirement home of
St. Anne in Sousedovice near Strakonice. It also pro-
vided a grant for the establishment of a low-thresh-
old facility for children and youth in Židlochovice, and
supported the St. Lawrence Social Rehabilitation
Centre and Social Therapy Workshops of St. Joseph
in Meclov.
                                                              Senior mile, 2010, source: Life 90
2011 will represent another step in the cooperation
of the CS Foundation and Caritas Czech Republic.              In 2008 and 2009, the CS Foundation participated
The cooperation will focus on projects in the area of         in the establishment and further development of the
social exclusion and crime prevention.                        SENIORUM portal, and in 2010 it supported the Daily
                                                              Service Centre operated under Portus House.

                                                              In 2011, the Foundation will help run the seniors’ hot
                                                              line and the Seniorum.cz web portal.

                                                              The Livia and Vaclav Klaus Foundation
                                                              The objective of the “Communicating with Seniors”
                                                              project established by The CS Foundation and the
                                                              Livia and Vaclav Klaus Foundation is to encourage
                                                              and educate seniors on how to use and work with
                                                              PCs, mobile phones, and payment cards. The project
                                                              focuses on those seniors who have not yet had
Three King Collection Day at Prague‘s Castle, January 2011,   a chance to become familiar with modern means of
source: Caritas CR                                            communication and to teach them the basics of us-
                                                              ing these modern conveniences.
Life 90
Life 90 (Život 90) provides social services to senior         In 2009, 170 educational courses were held in 132
citizens. The Prague “Portus House” for seniors runs          Czech towns and cities with over 1,700 senior attend-
community centres and counselling centres and pro-            ees, of whom 70% were women. This figure shows the
vides transportation to handicapped seniors. It also          high level of interest on the part of our seniors in learn-
has an information service and promotes a number              ing about modern technologies and confirms the use-
of other activities, which include educational courses        fulness of the activities of the Livia and Vaclav Klaus
and theatre visits. In addition to Prague, the society        Foundation supported by the CS Foundation. As a re-
has three other branch offices in Hradec Kralove, Jih-        sult, the Foundation decided to continue supporting
lava, and Zruc nad Sazavou.                                   the project in 2010 and held a total of 117 courses in
                                                              97 towns and cities throughout the country, which were
Ceska sporitelna began assisting Life 90 in 1992, by          attended by a total of 1,000 seniors.
providing financial support for a TV show designed



                                                                                       Corporate Social Responsibility Report 2010 | 39
In 2011, we will continue with the cooperation and       The Drop-In Programme
provide financial support for another series of edu-     The Drop-In substance abuse prevention and treat-
cational seminars.                                       ment centre, a non-profit organisation, became our
                                                         partner in the fight against drug addiction in 2007
SANANIM                                                  when our Foundation purchased a mobile ambulance
The SANANIM civic association is the largest non-        unit for the centre’s field services (the so-called “Street
governmental organisation in the Czech Republic          Mobile” project). This is because Drop-In is an organi-
that provides services to treat those with non-alco-     sation with a focus on outpatient care, early interven-
hol-related substance abuse problems. SANANIM            tion, counselling, and treatment services for substance
was established in 1990 and in the course of ten         abuse, in an effort to reduce the overall harm and the
years it has successfully managed and developed          risks associated with substance abuse.
a comprehensive and integrated programme for the
treatment of drug addiction.                             In 2009, our Foundation continued to lend its sup-
                                                         port to the Street Mobile project with its focus on
Ceska sporitelna has provided support to SANANIM         initiating contact, counselling, and the reduction of
since 2000. In 2004, the CS Foundation became            social and health-related risks among those affect-
its general partner. The main contributions have in-     ed by non-alcohol-related substance abuse. Newly,
cluded support for the refurbishment of the Karlov       it participated in the activities of the family centre,
Therapy Centre, which specialises in prevention and      which ensures
treatment services for teenagers and mothers with
young children.                                          the prevention of specific developmental disorders in
                                                         children endangered by drugs, primarily in the prena-
In 2010, the CS Foundation contributed funding the       tal stage, and the Follow-up Care Centre, which works
operation of a contact centre and continued with the     with clients to help them put behind themselves the
support for the reconstruction of the administrative     habits acquired at a previous stage of their lives.
offices of the Karlov Therapy Centre. Furthermore,
funds from CS Foundation donations were used for         In 2010, the CS Foundation cooperated on projects
prevention, communication, and awareness activi-         organised by the Low-Threshold Centre and Metha-
ties focused on young people, parents and specific       done Substitution Centre in Prague 1 and Prague 2
target groups, on extending the parent counselling       and plans to continue the cooperation in 2011.
centre and the social enterprise (training jobs in the
Cafe Therapy project), on supporting activities fo-      Podane ruce (Extended Hands)
cused on child care, renewing the child-mother rela-     Last year, the CS Foundation also continued to coop-
tionship, supporting the use of new ICT technologies     erate with the civic association (Podané ruce), which
in prevention and consulting.                            has, since 1991, focused on prevention, treatment
                                                         and support for people suffering from substance
In 2011, the CS Foundation plans to continue to sup-     abuse. Podané ruce provides its services in centres
port SANANIM’s projects.                                 in seven towns in the South-Moravian, Olomouc, and
                                                         Zlin Regions. The Foundation made a financial con-
                                                         tribution in support of the EIKÓN centre which sup-
                                                         ports clients in their effort to reintegrate into society
                                                         through a work-therapy program which teaches them
                                                         social and job skills.

                                                         The CS Foundation plans to support the activities of
                                                         the Podané ruce association in 2011.

                                                         Dialog Jessenius
                                                         The CS Foundation newly partnered with a public
                                                         benefit corporation Dialog Jessenius and decided to
Cafe Therapy, source: SANANIM                            support its drug prevention educational project called




                                                                                 Corporate Social Responsibility Report 2010 | 40
“Can I help you?”. The project is intended for high
schools and its objective is to address primary preven-
tion of risky behaviours and implementation of an ef-
ficient mechanism in the system of education which
is promoted by students themselves. The idea of the
project is to attract young people to meaningful lei-
sure time activities, e.g. to creative workshops where
students can involve in artistic disciplines. They can
join creative laboratories (film, fine arts, music, pho-
tography or interactive) where they can produce their
own campaigns against diverse forms of addictions
like drugs, smoking, alcohol, workaholism, pathologic       Newly built climbing wall, Kyjovice Garden, source: The
gambling, shopping, sex or food addiction.                  Via Foundation


Environment Pillar                                          2009 was the seventh year in which the CS Founda-
Sustainable development and the protection of our en-       tion provided support to this programme. Among the
vironment. Ceska sporitelna sees its efforts in the envi-   activities that were a part of this initiative in 2010
ronmental area as benefiting all of its stakeholders:       were improvements to the public areas of a local
– clients (the promotion of environmentally friendly        sports club in Kyjovice in the Opava region, a rec-
   products and the use of recycled paper);                 reational zone in the centre of Jarosov, a zone for
– employees (energy saving, recycling and participa-        the meeting of locals as well as seasonal residents
   tion in charity programmes);                             in Kololeč, and renewal of the centre of Dešenice.
– the broader society (support for projects dealing         Public areas in the municipality of Ohare can also
   with environmental protection);                          expect improvement. Our seventh year of involve-
– shareholders (the way we treat the environment in         ment in this programme will result in a total of 35
   which our company operates).                             towns and villages in which the VIA Foundation, in
                                                            partnership with Ceska sporitelna and later with the
The VIA Foundation                                          CS Foundation, has helped to improve the local en-
The VIA Foundation (Nadace VIA) was established in          vironment and improve the quality of life in the local
1997, continuing the work of the Czech branch of the        community.
American Foundation for a Civil Society, which had
been working in the Czech Republic since 1990. The          In 2011, we plan to support the educational com-
VIA Foundation supports the initiatives of regional         ponent of the Social Enterprise Academy called in-
non-profit organisations and promotes philanthropic         dividual coaching, planned for the fifth time by the
efforts in society.                                         VIA Foundation. The programme is designed for non-
                                                            profit organisations and its goal is to teach them
Since 2006, the CS Foundation has acted as general          about social entrepreneurship. The knowledge of
partner of the VIA Foundation’s grant programme             social entrepreneurship will help non-profit organi-
“Helping People Improve the Place Where They Live”.         sations obtain available funds which are not tied to
The objective of the project is to regenerate or con-       a specific purpose and which they can freely use.
vert idle or overgrown areas into public spaces that        Furthermore, they will become less dependent on
can be enjoyed by all age groups. Thus, local non-          donations from sponsors and on public sources. The
profits are encouraged to contribute to municipal en-       Social Enterprise Academy is one of our activities in
vironmental improvement projects, with financial and        supporting social entrepreneurship.
technical assistance from the VIA Foundation. The
programme has also been able to get local residents         Partnership Foundation
more interested in what’s going on in their communi-        The Partnership Foundation (Nadace Partnerstvi)
ty by actively involving them in all stages of the given    is a non-profit organisation devoted to environment
project – from planning through completion.                 protection, sustainable development, and collabora-
                                                            tion across different sectors, and support for citizen
                                                            involvement in public affairs.




                                                                                    Corporate Social Responsibility Report 2010 | 41
The CS Foundation has worked with the Partnership           After a number of years providing support to CSOP,
Foundation and the Foundation has been the general          Ceska sporitelna turned this task over to the CS Foun-
partner of the “Greenways” project since 2004, when         dation in 2006. Since then, the Foundation has active-
the CS Foundation took over from Ceska sporitelna           ly supported, as a general partner, the “Handicapped
its support of the Partnership Foundation.                  Animal Rescue Station Network”, which provides first
                                                            aid and prompt professional care to injured wild ani-
“Greenways” include trails, road corridors, and nat-        mals and return them to the wild. The CS Foundation
ural corridors which can be used for sports, tourism,       is also the general partner of the Animals in Need
and other activities. The objective of this initiative is   campaign, aimed at obtaining financial funds for oper-
to improve the quality of life in local communities         ating rescue stations and involving the general public
by focusing on safe transportation, environmentally         in the support.
conscious tourism, nature conservation, local cul-
tural heritage, and the promotion of a healthy life-        The CS Foundation continued to provide its assist-
style.                                                      ance to CSOP in 2010. Over 11,000 animals were
                                                            treated at rescue stations. Every year, some 55% of
In 2009, the CS Foundation in association with the          the animals treated return to the wild.
Partnership Foundation funded 19 grants to local
non-profit organisations for improvements to existing       Involving Our Employees and Clients
“Greenways” or the creation of new ones.                    We believe that the most fruitful and valuable projects
                                                            are those that not only provide funds but also active-
At least 10 events were organised in relation to the        ly involve employees and clients in socially-beneficial
“Greenways” projects and our local “Greenways”              activities.
partners have started to work even closer with their
local Ceska sporitelna branches.                            In 2010, besides involving our employees in the com-
                                                            pany‘s Charity Day programme (see the “Corporate
The CS Foundation continued its support for the             Volunteering” section, p. 42–43), the bank‘s employ-
“Greenways” project in 2010 and provided 15 grants          ees also actively participated in other charitable pro-
to local non-profit organisation for improving tourist      grammes such as the ”Communicating with Seniors”
and bicycle trails.                                         project (see project on p. 39), where they instructed
                                                            senior citizens on the use of a debit card. Our em-
Czech Union for Nature Conservation                         ployees have also had the opportunity to directly con-
The Czech Union for Nature Conservation (CSOP)              tribute financially to selected projects in which the
is the largest non-governmental organisation in the         Foundation is involved.
Czech Republic that works to bring together people
interested in the natural environment, and it has           In our efforts aimed at sustainable development,
been in existence since 1979.                               we successfully involved our employees in activities
                                                            related to recycling, the conservation of paper (for
                                                            example, each of our e-mail messages now contains
                                                            the following notation – “Are you sure you need to
                                                            print this out? Help us to protect our environment.”,),
                                                            and conservation of energy. We have been improving
                                                            our waste sorting and recycling systems in all of the
                                                            bank‘s existing and new facilities and we currently
                                                            sort plastic, paper, and small electronic parts as sep-
                                                            arate waste for recycling.

                                                            Corporate Volunteering – Ceska sporitelna
                                                            Charity Day
                                                            In 2007, Ceska sporitelna joined major international
Squirrel feeding, source: CSOP                              companies in allowing their employees to work for
                                                            charity during regular working hours.




                                                                                  Corporate Social Responsibility Report 2010 | 42
Support for the charitable volunteer work of its em-       Furthermore, throughout the year, our employees
ployees is another way in which Ceska sporitelna           made financial and in-kind contributions to our CSR
shares its success with the broader society and peo-       partners – for example the collection of Flexi/Vi-
ple in need. Thus, in addition to direct financial and     tal Passes and collections of nice items for charity
material assistance, Ceska sporitelna supports the         shops.
direct involvement of its employees in the support of
charitable causes. Each employee can take two work         For several years now, we have also been regularly
days each year and spend them, with pay, assisting         donating IT equipment that is no longer being used
a charitable organisation. In 2010, 1,655 employ-          by the bank, to charitable organisations such as hos-
ees participated in the Charity Day programme (28%         pitals, non-profits, civic associations, and schools,
more than in 2009), helping out at 119 non-profit or-      etc.
ganisations located in different parts of the country.
Our employees can participate in this programme by         The “Green Mouse” Employee Contest in Sup-
enrolling in group events organised for this purpose       port of Saving Paper
or by taking time off and doing this on an individual      In mid-2010, we announced a contest for our bank’s
basis at any time during the year. Special events or-      employees – Green Mouse – motivating them to think
ganised for groups of volunteers have been becom-          about their paper consumption and about the need
ing increasingly popular.                                  to print up work materials. All of the bank’s employ-
                                                           ees were entered in the contest automatically thanks
                                                           to regular paper printing reports of each section of
                                                           the bank. The average consumption of each cost
                                                           centre in the two halves of 2010 was compared.

                                                           In the second half of 2010, paper consumption at
                                                           the bank dropped by 18% compared to the first half.

                                                           The contest will continue in 2011.

                                                           The Bonus Programme
                                                           Ceska sporitelna payment card holders receive spe-
Group charity day, 2010, source: CS                        cial loyalty points for using their cards. The points
                                                           can be used to purchase various gifts, from maga-
The corporate volunteering programme has received          zine subscriptions to flight tickets. In 2005, to the
awards several times in the “TOP Corporate Philan-         list of available rewards we added charity projects to
thropist” competition, in the category “Involving Em-      which our customers can donate their reward points.
ployees in Charitable Activities”. Above all, the jury     In 2010, our customers were able to support for ex-
appreciated the scope and form in which the project        ample two regions struck by flooding during the year,
contributes to the cultivation of the corporate environ-   or contribute to the repair of 3 minor cultural monu-
ment in relation to corporate social responsibility.       ments. We also managed to complete the 2nd wave
                                                           of point collection for purchasing breast cancer diag-
The Ceska sporitelna Grant Programme                       nostic examination sets; in total, CZK 559,916 was
The Grant Programme is designed for employees who          collected for mammographs.
work for non-profit organisations in their spare time.
Through grants, we finance projects helping people         The greatest number of points donated to charity by
in need and promoting sustainable development.             a single client: 91,500 bonus points for purchasing
The winning projects are chosen by a vote of all of        equipment for the St. Elisabeth Retirement Home
the bank’s employees. In 2010, six projects were           in Pilsen and the St. Frances Retirement Home in
supported with a total of CZK 180,000. In 2011, we         Javornik.
are increasing the number of grants and will finance
ten projects in the total amount of CZK 300,000.




                                                                                 Corporate Social Responsibility Report 2010 | 43
Charitable projects supported by CS Clients with their Bonus Programme Points

Charitable project                     Start               End    Contributions
                                                                         in CZK
Mamma-diagnosis II              15. 9. 2008       27. 4. 2010         559,916
Peaceful old-age home            3. 8. 2009        5. 1. 2010         102,816
Cultural monuments               1. 2. 2010     13. 12. 2010          100,684
Floods 2010                     21. 5. 2010        2. 8. 2010           55,700       The same amount donated by CS

Floods August 2010              11. 8. 2010      31. 10. 2010          171 469       The same amount donated by CS




The fastest fundraising for a project: the outfitting of   Ceska sporitelna Foundation:
a prenatal care facility at the Opava Infant Care Cen-     Executive body – Board of Trustees;
tre (the required number of points were collected in       Oversight body – Supervisory Board;
just 19 days).                                             Foundation capital: CZK 501 million;
                                                           Legal status: an independent legal entity with its own
The most frequent donors: women in the 25–35 age           accounting and logo.
category.
                                                           The Ceska sporitelna Foundation‘s Presence at
Men account for an average of 35% of the total             Local CS Branches
number of clients contributing to charity (2007-2010       – Launched in 2006;
time period).                                              – The objective is to involve the regional branches of
                                                             Ceska sporitelna and their employees in support
The Ceska sporitelna Foundation                              for socially-beneficial projects and the charitable
In 2002, Ceska sporitelna established its own foun-          initiatives of the CS Foundation;
dation – Nadace Česke spořitelny (CS Foundation).          – Targeted support for regional projects chosen and
The Foundation is the backbone of our CSR activi-            recommended by the given branch.
ties, focusing on areas of social development that
are otherwise neglected by other donors: including         Ceska sporitelna and Corporate
care for seniors and care for substance abusers who        Philanthropy
are trying to overcome their addiction. In addition        Ceska sporitelna is one of the leaders in Czech cor-
to these concerns, the Foundation also focuses on          porate philanthropy and corporate community invest-
environmental protection and education. In 2010,           ment. In 2010, we ranked 3rd in the TOP Corporate
Ceska sporitelna and its Foundation donated over           Philanthropist award in the “Actual Volume of Distrib-
CZK 68 million to various publicly beneficial causes.      uted Resources” category, with a total contribution
Ceska sporitelna is regularly praised by the Czech         of more than CZK 50 million (assessed with the use
Donors Forum for its socially responsible and phil-        of the Donors Forum methodology).
anthropic initiatives, and it has been recognised as
one of the leading Czech corporate donors. To sup-
port its projects, the Foundation funds it projects
using the return on the investments made using
the capital donated by its founding entity – Ceska
sporitelna.




                                                                                  Corporate Social Responsibility Report 2010 | 44
Česká spořitelna, a. s.
Olbrachtova 1929/62
140 00 Prague 4
Tel.: +420 956 711 111

Toll-Free Information Line: 800 207 207
www.csas.cz
csas@csas.cz

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