Vegetable Spotlight – Broccoli by bestt571

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Broccoli broccoli nutritious, containing protein, fat, phosphorus, iron, carotene, vitamin B1, vitamin B2 and vitamin C, vitamin A, especially vitamin C rich, each containing 100 grams of 88 mg, second only to the chili peppers, vegetables in the highest content of a; containing 3.5 grams of protein, 4.5 grams, is cauliflower, tomato 3 times 4 times. Its delicate texture, taste sweet and delicious, easy to digest, to protect blood beneficial.

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									      Vegetable Spotlight – Broccoli
                                         Summary
 Broccoli is Australia’s   10th
                             largest vegetable crop in terms of value, accounting for 3.4% of
total vegetable production with a gross value of $101.2 million in 2008/09.
 Production fell by 4% in 2009 to 21% below its level in 2005.
 The area planted fell by 1% in 2009 to 6,268 hectares, down by 18% from a peak of 7,263
hectares in 2005.
 Australian broccoli farmers were successful in improving yields significantly between 1998 and
2006. This upward trend has not been sustained since then.
 Victoria is the largest producer with 50% of national production in 2009. Production in the
other states ranged from 1.5% in South Australia to 20% in Queensland in 2009.
 The gross value of broccoli production rose by 9% in 2009 to its highest total in the reporting
period.
 The total number of growers rose from 348 in 2008 to 406 in 2009.
 Australia runs a positive balance of trade in broccoli. The value of exports rose in 2008/09,
but the longer term trend is a significant decline over recent years.
                                                    Production
                  National Production                                The Australian Bureau of Statistics employed a new methodology for
                                                                     collecting data for the 2005/06 Agricultural Census. As a result, the data
Tonnes (‘000s)                                                       generated from that and subsequent years – such as production volumes,
                                                                     area planted and yields –is not directly comparable to historical statistics.
60                                                                   Readers should use this material with caution.

55
                                                                      Current Australian Broccoli Production
50

45                                                                     • Australian broccoli production fell by 4% in 2009 to
                                                                       44,418 tonnes.
40
                                                                       • The area planted fell by 1% in 2009 to 6,268
35
                                                                       hectares.
30
       2000 2001 2002 2003 2004 2005 2006 2007 2008 2009               • Yields fell by 3% in 2009, to 7.1 tonnes per hectare,
                                                                       slightly reversing a gain of 12% in 2008.
                  Area Planted v Yield                                   Long Term Production Trends
                                                    Tonnes/Hectare
Hectares
8000                       Area Planted     Yield           8.50      • Broccoli production in Australia declined by 21% in
7750                                                        8.25      cumulative terms between 2005 and 2009.
7500                                                        8.00
7250                                                        7.75      • The area planted has fallen by 18% since a peak of
7000                                                        7.50
                                                                      7,263 hectares in 2005.
6750                                                        7.25
                                                                      • Australian broccoli farmers had enormous success in
6500                                                        7.00
                                                                      driving efficiency gains by raising the yield of the crop
6250                                                        6.75      by 46% from 5.4 tonne/hectare in 1998 to 7.9
6000                                                        6.50      tonne/hectare in 2006. Yields have been volatile
5750                                                        6.25      since then and in 2009 were 10% below peak levels in
5500                                                        6.00      2006.
        2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
                                                               Production
                         Value of Production
Value ($ millions)                                                  Average $/Tonne
                               Value           Average Price
       105                                                             2400
       100                                                             2300             Domestic Value of Production
        95                                                             2200
        90                                                             2100           • The gross value of broccoli grown in Australia in
        85                                                             2000           2009 was $101.2 million, an increase of 6% on the
                                                                       1900           previous 12 months and the fourth consecutive
        80
                                                                       1800           annual increase.
        75
                                                                       1700
        70                                                             1600           • The annual value of production in 2009 was the
        65                                                             1500           highest annual total in the reporting period and 64%
        60                                                             1400           above the 1999 level.
        55                                                             1300
        50                                                             1200
              1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

                            Price Per Tonne                                              Broccoli Pricing
     $/Tonne
        2800
                                    Average Price         Exports                     • Average prices based on production estimates
         2600
                                                                                      rose strongly in 2009, extending the pronounced
         2400                                                                         upward trend since 2005.
         2200                                                                         • Export prices also rose in 2009 with a similar
         2000                                                                         pattern to domestic prices.
         1800                                                                         • In recent years, Australia has imported broccoli in
         1600                                                                         very small quantities. Prices have been excluded
                                                                                      from the chart as they may not provide an accurate
         1400
                                                                                      indication of actual levels.
         1200
                1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
                                                                    Production
                         Production v Yield
                                                                                                State Broccoli Production
Tonnes (‘000s)                                                  Tonnes/Hectare
                         Production          Yield      Avg Yield
      25                                                                  9.0    • Broccoli production is concentrated in Victoria, which
                                                                          8.5    accounted for 50% of the national total in 2009.
      20                                                                         Queensland and Western Australia are the next most
                                                                          8.0
                                                                                 important, accounting for 20% and 13% of the total
      15                                                                  7.5    respectively in 2009. Production is minimal in South
                                                                          7.0
                                                                                 Australia with a share below 2%.
      10                                                                  6.5    • There are significant year-to-year fluctuations in
                                                                          6.0    production in individual states. In 2009, production fell by
       5                                                                         29% in Queensland and by 19% in New South Wales, with
                                                                          5.5
                                                                                 smaller declines in Western Australia and South Australia.
       0                                                                  5.0    Production rose by 15% in Victoria and by 6% in Tasmania.
             NSW       VIC       QLD          SA        WA          TAS
                                                                                 • Yields in 2009 ranged from 5.2 tonne/hectare in South
                                                                                 Australia to 8.4 tonne/hectare in Western Australia.

           Vegetable         Average for 3           Average for 3
                             years ending            years ending                              Broccoli Consumption
                               1999(kg)                2009(kg )                 • Data on consumption is fragmented and anecdotal.
       Broccoli                   1.7                     2.0
                                                                                 • Based on official production data and population
       Carrots                   11.1                     9.8                    statistics it is estimated that annual consumption has risen
                                                                                 in recent years to around 2.0 kg per capita.
       Potatoes                  70.5                    61.6
                                                                                 • Comparisons with estimates of per capita consumption
                                                                                 of some other major vegetables are presented in the table
       Tomatoes                  22.0                    20.9
                                                                                 to the left.
                                                              Production

                                                 Broccoli Growers by State



No of growers                                            Tonnes per grower   • The total number of broccoli growers in Australia
                        No. of Growers   Average Production
                                                                             rose from 348 in 2008 to 406 in 2009.
     140                                                            350
                                                                             • There were increases in the number of growers in
     120                                                            300      all states except Western Australia. The biggest
                                                                             increases were in New South Wales, where the
     100                                                            250      number of growers rose from 82 in 2008 to 128 in
                                                                             2009, and Tasmania from 21 to 32 over the same
       80                                                           200      period. The number of growers in Western Australia
                                                                             declined from 60 to 53.
       60                                                           150
                                                                             • The big increase in growers in New South Wales in
       40                                                           100      2009 raised its share of the national total to 32%,
                                                                             overtaking Queensland with 24%. However the
       20                                                           50
                                                                             scale of growers in NSW is generally small.

                                                                             • Average production per grower is highest in
        0                                                           0
                                                                             Victoria with an average of 307 tonnes per grower,
                NSW   VIC      QLD       SA        WA         TAS
                                                                             approaching three times the national average of 109
                                                                             tonnes. Production of 110 tonnes per grower puts
                                                                             Western Australia just above the national average..
                                           Exports

                 Characteristics of Australian Broccoli Exports

                       Philippines

                       Hong Kong
                     New Zealand
                      Saudi Arabia

                        Indonesia
                          Bahrain
                            Brunei

                         Malaysia

              United Arab Emirates                                        % of total exports
                        Singapore

                                     0 5 10 15 20 25 30 35 40 45 50 55
• Exports are exclusively fresh with the main markets in South East Asia and the Middle East.
• Singapore is the most important market, accounting for 50% of exports in 2008/09. South East Asia
accounted for over 60% of the total.      Malaysia is the second most important Asian market but
accounted for less than 5% of exports in 2008/09, down sharply from 30% in 2001/02.
• The United Arab Emirates has been the second most important market since 2004/05. The UAE’s
share of the significantly diminished export market has grown from 2% in 2001/02 to 24% in 2008/09.
•Other markets in the Middle East include Bahrain and Saudi Arabia.
                                                   Exports


                                        Value of Broccoli Exports


$ millions
18
16                                                            • Broccoli exports rose to by 17% in 2008/09 from
14                                                            the previous year to $5.4 million.
12
10
 8
                                                              • The increase interrupts a long-term decline which
 6                                                            saw broccoli exports decline from a peak on $18.1
 4                                                            million in 1997/98, to $4.6 million in 2007/08. The
 2                                                            decline over recent years reflects the growing
 0
                                                              dominance of China in this labour-intensive market.
     1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

                                                              • Imports of broccoli are negligible.
                                                      Market
                                              Market Segments
•The broccoli market consists of the fresh market segment and the processed segment (which is predominantly
composed of freezing.)

•Broccoli can either be of the sprouting or heading variety. There are a wide range of broccoli varieties such as
calabrese, romanesco, green comet, mercedes and emperor

•Despite the different varieties of broccoli available, most stores only stock the calabrese variety.

•A recent addition is booster broccoli which contains 40% more more active antioxidants than regular broccoli
varieties. and has been scientifically proven to contain significantly higher levels of the powerful antioxidant,
sulforaphane than other regular varieties of broccoli. The sulforaphane in Booster Broccoli works by triggering
enzymes that help eliminate toxins, to enhance the body's own defence system. Regular consumption of foods
containing SF is suggested to have a significant preventative effect in heart disease and a range of cancers.




                                                 Market Access
     •     Domestic markets are free and there are no restrictions on broccoli production.
     •     Imports of fresh broccoli are free to enter Australia whilst a 5% tariff applies on frozen broccoli (4% for
           developing nations)
     •     Access to foreign markets is reasonable with freight costs being the major barrier to expanded exports.
     •     Exports to Singapore and Malaysia do not incur a tariff.
     •     The only significant tariffs in place in the region are in Taiwan, the Philippines, Korea and Vietnam with
           tariffs of 27%, 25%, 20% and 15%(phasing down to zero in 2017)respectively.
       For further details on these statistics please contact Ian James, Industry Data Economic Analysis on 0439
       440023 or email idea@jiskapark.com.au




                          For more economic analysis of vegetable production, visit the AUSVEG webpage at:
                                                  www.ausveg.com.au/statistics




The data and information in this document has been put together by Industry Data Economic Analysis. Industry Data Economic Analysis is contracted by Horticulture
Australia Limited to provide economic services to the vegetable industry including collation and analysis of data provided by other sources. Information is to be
communicated to the industry through a number of channels, the AUSVEG website being one. Industry Data Economic Analysis, its principal, contractors and employees,
does not guarantee the accuracy or completeness of any data or information contained in the document and does not accept legal liability for its contents or any loss or
damage which may result. Professional advice is recommended for all strategic and financial decisions. This document does not represent professional advice.

								
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