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mobile_metrics_may_08

VIEWS: 4,460 PAGES: 19

									AdMob Mobile Metrics Report
AdMob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network to provide insight into trends in the mobile ecosystem. May 2008

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics

AdMob Mobile Metrics Report
May 2008 New and Noteworthy
We created monthly growth charts by indexing traffic growth relative to September 2007. In May, AdMob added a very large publisher with heavy Indonesian traffic. This can be seen in the monthly growth charts on the requests by georgraphy page. Indonesia is now our #3 market. We fielded a number of requests for more detailed data for specific regions. This month we provide traffic, manufacturer and device data for Western Europe. We plan to profile a region every other month. * Network ad impressions increased 16.9% (3,034,661,966 for May vs. 2,595,092,049 for April). We now serve more than 100 million impressions daily. * AdMob served ads in 230 countries in May with 89 countries having more than 1 million impressions. * 22.4% of ad requests in the AdMob network worldwide were from Smartphones. * US requests grew 1% May over April which was slower than network growth. * Indonesian requests grew 46.3% May over April which dramatically outpaced network growth. This was driven primarily by new publishers in the AdMob network with significant Indonesian inventory. * The RAZR V3, Nokia N70 and SonyEricsson K800i retained the top device spots in the US, India and UK respectively. We saw new top devices in South Africa (Samsung e250) and Indonesia (Nokia N70). * The Palm Centro makes its first appearance in the Top 20 devices worldwide in May as the #8 device. We will be closely tracking this device as it launches on more carriers carriers.

Contents
Featured in May - Western Europe Data (4 pages in Section) Geographic Distribution of Traffic Worldwide: Manufacturer and Device Share United States: Manufacturer and Device Share United States: Operator Handset Mix India: Manufacturer and Device Share India: Operator Handset Mix Indonesia: Manufacturer and Device Share Indonesia: Operator Handset Mix United Kingdom: Manufacturer and Device Share United Kingdom: Operator Handset Mix South Africa: Manufacturer and Device Share South Africa: Operator Handset Mix Methodology
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics

AdMob Mobile Metrics Report
May 2008 Featured: Western Europe Data - Traffic, Manufacturers and Devices
We fielded a number of requests for deeper data on specific regions. This month, we provide traffic, manufacturer and device data for Western Europe. We plan to profile a region every other month. Monthly Growth in Traffic Since September 2007 Western Europe Top 10 Markets
3.8 3.6

Country United Kingdom France Italy Germany Sweden Ireland Spain Greece Netherlands Portugal g Other Total

Requests 196,323,883 27,736,481 24,214,823 7,738,664 7,070,379 6,534,544 6,355,413 5,744,301 5,673,398 4,544,320 , , 9,767,260 301,703,466

% of WEur Reqs 65.1% 9.2% 8.0% 2.6% 2.3% 2.2% 2.1% 1.9% 1.9% 1.5% 3.2% 100%

Traffic relative to September 2007

3.4 3.2 3 2.8 2.6 2.4 2.2 2 1.8 1.6 1.4 1.2 1 0.8

UK France Italy Germany Sweden Ireland Spain Greece Netherlands Portugal

Noteworthy: Western Europe
* We have seen broad traffic growth on our sites led by Spain, Italy and Germany. * The traffic data shows Symbian and Nokia market share dominance. * In countries where iPhone is sold through Operator partnerships, iPhone is among the top devices by traffic. The exception is Ireland where Apple's formal partnership is relatively new. * In most markets where the iPhone is in the top 20 devices, the iTouch is also in the top 20 devices. * Smartphones dominate traffic in the Netherlands. There is great diversity of Smartphone OS and devices in the Netherlands, with the Hiptop grabbing the #1 device commanding 8.7% share of traffic. * Compared to other markets covered in this report, Western Europe is a highly fragmented market for device manufacturers. For example, in India the top five device manufacturers account for > 91% of all requests, whereas in Western European countries such as Germany, Spain, the Netherlands, and Portugal the top five device manufacturers represent < 70% of requests.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

May 2008 Smartphone Traffic by OS: Western Europe Top 10 Markets

Hiptop OS Palm OS iPhone OS Windows Mobile RIM OS Symbian OS

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

Featured: Western Europe Handset Data - May 2008
France
Total Requests Top Handset Models SonyEricsson Apple Samsung Nokia SonyEricsson Apple SonyEricsson SonyEricsson LG Nokia Samsung SonyEricsson SonyEricsson Nokia SonyEricsson Samsung Samsung Samsung SonyEricsson SonyEricsson Total Top Device Manufacturers SonyEricsson Samsung Nokia Apple Sagem Total W810i iPhone E250 5200 W580i iPod Touch W300i K550i KU990 N95 E900 S500i W200i N70 W910i Z170 U600 E840 K800i K610i 27,736,481 % of Requests 4.3% 3.9% 3.2% 3.1% 2.9% 2.8% 2.4% 1.9% 1.7% 1.7% 1.2% 1.2% 1.2% 1.1% 1.1% 1.1% 1.1% 1.0% 1.0% 0.9% 38.8% % of Requests 25.2% 19.6% 17.3% 6.7% 6.4% 75.2% Total Requests Top Handset Models Nokia Nokia Nokia Nokia Motorola Nokia Nokia Nokia Samsung Nokia Nokia SonyEricsson Motorola Samsung Nokia SonyEricsson Apple Samsung Nokia Samsung Total Top Device Manufacturers Nokia Samsung Motorola SonyEricsson LG Total N70 6630 N73 N95 RAZR V3 N80 6680 6120c ZV40 5300 5200 V640i V1075 ZV60 6234 V800 iPhone Z140 E65 E250

Italy
24,214,823 % of Requests 13.5% 7.4% 5.6% 3.9% 2.5% 2.2% 2.1% 1.6% 1.5% 1.4% 1.3% 1.2% 1.2% 1.1% 1.1% 0.9% 0.9% 0.8% 0.8% 0.7% 51.7% % of Requests 50.8% 12.7% 6.9% 6.0% 2.4% 78.8% Total Requests Top Handset Models Apple Apple Nokia SonyEricsson IXI Nokia Nokia SonyEricsson Nokia SonyEricsson Nokia Motorola SonyEricsson HP Samsung HTC Nokia SonyEricsson MiTAC Nokia Total

Germany
7,738,664 % of Requests 8.8% 5.7% 5.0% 4.1% 3.3% 3.3% 2.1% 1.3% 1.0% 0.9% 0.9% 0.8% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.5% 42.4% % of Requests 25.6% 14.6% 13.6% 3.9% 3.3% 61.0%

iPhone iPod Touch N95 K800i OGO-CT1X N70 N73 W910i 6280 K610i N80 RAZR V3 W810i iPAQ HX4700 D600 P4550 6630 W850i Mio8390 6233

Top Device Manufacturers Nokia Apple SonyEricsson Samsung IXI Total

Email metrics@admob.com to sign up for future reports. Find previous reports at www.admob.com/metrics

Featured: Western Europe Handset Data - May 2008
Sweden
Total Requests Top Handset Models SonyEricsson Nokia Nokia Nokia Nokia SonyEricsson SonyEricsson Nokia Nokia SonyEricsson SonyEricsson Nokia Nokia Nokia SonyEricsson Nokia Nokia Nokia Nokia Nokia Total Top Device Manufacturers Nokia SonyEricsson Samsung Motorola Siemens Total W200i 6300 5200 6230i 6085 K750i K550i 6610i N95 W580i K800i 6070 6020 5300 W810i 3110c 2610 6233 6030 3220 7,070,379 % of Requests 2.7% 2.5% 2.4% 1.9% 1.7% 1.7% 1.7% 1.6% 1.5% 1.5% 1.5% 1.5% 1.4% 1.4% 1.3% 1.3% 1.3% 1.2% 1.1% 1.1% 32.6% % of Requests 43.3% 30.3% 9.5% 2.0% 1.7% 86.8% Total Requests Top Handset Models SonyEricsson Nokia SonyEricsson Nokia Nokia SonyEricsson Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Motorola Samsung Nokia Nokia Samsung Sagem Total Top Device Manufacturers Nokia SonyEricsson Samsung Motorola Sagem Total K800i 6300 V630i N70 5200 K610i 6234 6230i N95 E65 6280 N73 6680 6120c RAZR V3 C510V 2630 6630 E250 myV-55

Ireland
6,534,544 % of Requests 6.8% 6.2% 5.1% 4.5% 4.5% 4.3% 3.1% 3.0% 3.0% 1.9% 1.7% 1.6% 1.4% 1.4% 1.3% 1.3% 1.3% 1.2% 1.2% 1.2% 56.3% % of Requests 46.1% 23.4% 4.4% 3.8% 1.8% 79.6% Total Requests Top Handset Models Nokia Nokia Nokia SonyEricsson Nokia Nokia Apple Nokia Nokia SonyEricsson SonyEricsson LG SonyEricsson Nokia Motorola Nokia Motorola Samsung Sharp Nokia Total N70 N95 5200 K610i

Spain
6,355,413 % of Requests 6.2% 3.8% 3.5% 3.2% 2.4% 2.3% 1.9% 1.9% 1.7% 1.7% 1.7% 1.5% 1.5% 1.5% 1.3% 1.3% 1.3% 1.3% 1.2% 1.2% 42.4% % of Requests 38.9% 14.4% 5.5% 4.6% 4.2% 67.5%

6120c E65 iPhone 6234 N73 K530i Z610i KU250 Z310i 6288 RAZR V3 6085 V360 L760 TQ-GX17 N80

Top Device Manufacturers Nokia SonyEricsson Samsung Motorola LG Total

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Featured: Western Europe Handset Data - May 2008
Greece
Total Requests Top Handset Models SonyEricsson SonyEricsson Nokia SonyEricsson SonyEricsson SonyEricsson SonyEricsson Nokia Nokia SonyEricsson Nokia Nokia Nokia Nokia SonyEricsson SonyEricsson SonyEricsson Motorola Motorola SonyEricsson Total Top Device Manufacturers SonyEricsson Nokia Motorola Samsung Sharp Total K800i K550i N95 W810i K750i K610i K810i N73 N70 K510i 5300 6280 6131 N80 W580i W850i Z610i L6imode L7imode K310i 5,744,301 % of Requests 6.8% 3.8% 3.4% 3.3% 2.7% 2.6% 2.5% 2.4% 2.3% 2.1% 1.6% 1.5% 1.4% 1.4% 1.4% 1.4% 1.3% 1.3% 1.1% 1.1% 45.2% % of Requests 40.9% 33.2% 7.0% 2.7% 2.2% 86.0% Total Requests Top Handset Models Danger Nokia Apple SonyEricsson T-Mobile HTC SonyEricsson HTC Apple Nokia HTC HTC SonyEricsson Nokia HP Sony HTC Samsung Nokia SonyEricsson Total Top Device Manufacturers Nokia SonyEricsson HTC Danger Apple Total hiptop N95 iPhone W880i MDA Vario Hermes K800i P3450 Elf iPod Touch N80 P4550 Touch Cruise W810i N73 iPAQ HX4700 PlayStation Portable S730 S401i 6680 W300i

Netherlands
5,673,398 % of Requests 8.1% 7.5% 4.5% 4.0% 3.6% 2.7% 2.2% 2.2% 2.0% 1.8% 1.7% 1.6% 1.4% 1.4% 1.2% 1.1% 1.0% 0.9% 0.9% 0.9% 50.7% % of Requests 20.3% 16.2% 12.2% 8.1% 6.5% 63.2% Total Requests Top Handset Models Nokia Nokia Nokia Nokia Nokia Nokia SonyEricsson Nokia SonyEricsson Nokia Nokia Nokia Nokia Nokia Motorola Nokia Samsung Nokia Motorola Motorola Total

Portugal
4,544,320 % of Requests 6.1% 5.6% 3.9% 3.3% 2.7% 2.5% 2.2% 2.1% 1.8% 1.7% 1.5% 1.4% 1.2% 1.1% 1.1% 1.1% 0.9% 0.9% 0.8% 0.7% 42.4% % of Requests 41.5% 11.0% 6.7% 5.1% 2.2% 66.5%

N70 6630 N80 N73 6288 6280 K800i 5200 K610i N95 6600 5300 6230i 6680 RAZR V3 6233 E250 3100 E1000 V975

Top Device Manufacturers Nokia SonyEricsson Motorola Samsung HTC Total

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Ad Requests by Geography - May 2008
Ads Served: Requests: 3,034,661,966 3,179,506,150

Country United States India Indonesia United Kingdom South Africa Philippines Romania Nigeria Bangladesh Israel Other Countries Total Region North America Asia Western Europe Africa Eastern Europe Latin America Oceania Other (3) Total
(1) (2)

Requests 1,430,976,098 346,457,997 201,640,283 196,323,883 159,168,048 65,766,537 52,984,295 41,132,288 33,832,897 32,688,346 618,535,478 3,179,506,150 Requests 1,460,467,789 856,422,092 301,703,466 289,603,605 109,225,752 73,921,321 26,271,831 61,890,294 3,179,506,150

% of Requests 45.0% 10.9% 6.3% 6.2% 5.0% 2.1% 1.7% 1.3% 1.1% 1.0% 19.5% 100.0% % of Requests 45.9% 26.9% 9.5% 9.1% 3.4% 2.3% 0.8% 1.9% 100.0%

% Share Change -4.6% 1.5% -0.7% -0.1% 0.8% -0.1% 0.6% 0.1% 0.1% 1.8%
Traffic relative to September, 2007
2.4 2.2 2 1.8 1.6 1.4 1.2 1 0.8

Monthly Growth in Traffic Since Sept, 2007 ‐ Top 5 Markets

0.6%

United States India United Kingdom South Africa Indonesia

% Share Change -4.8% -0.7% 1.1% -0.1% 0.1% 0.2% -0.1%
Traffic relative to September, 2007
2.2 2 1.8 1.6 1.4 1.2 1 0.8

Monthly Growth in Traffic Since Sept, 2007 ‐ Regions

4.2%

Africa Asia Eastern Europe Latin America North America Australia and Oceania Western Europe

Notes
• Month-over-month share change calculated as % of current month requests less percent of prior month requests. • (1) Includes 230 countries with 89 countries having greater than 1 million requests. • (2) Other includes unclassified requests (0.8%) where the country of origin could not be determined. Targeted ads were not shown to these requests. • (3) Includes other and unclassified requests.

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Worldwide Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs Nokia Motorola SonyEricsson Samsung LG RIM Kyocera Palm Apple HTC Other (1)

3,034,661,966 3,179,506,150
% of Requests 29.9% 21.1% 11.0% 10.7% 4.1% 3.2% 2.3% 1.8% 1.3% 1.2% 13.4% Share Chg % 3.5% 0.4% 0.7% 0.3% -0.5% -3.5% 0.3% 0.4% 0.1% -0.3% Top Handset Models Motorola Motorola Motorola Nokia RIM Motorola Kyocera Palm Nokia Nokia Nokia SonyEricsson Samsung RIM Apple Nokia Nokia Nokia Nokia Nokia Total RAZR V3 KRZR K1c W385m N70 Blackberry 8100 Z6m K24 Centro N73 N95 6300 K800i E250 Blackberry 8300 iPhone 5300 5200 6030 N80 6630 % of Requests 5.1% 4.1% 2.9% 2.7% 1.6% 1.5% 1.3% 1.3% 1.2% 1.1% 1.0% 1.0% 1.0% 0.9% 0.9% 0.9% 0.8% 0.8% 0.8% 0.8% 31.7% Share Chg % -0.1% -0.1% -0.3% 0.6% -1.0% 0.2% 0.1% 1.1% 0.2% 0.1% 0.2% 0.0% 0.1% -0.6% 0.1% 0.1% 0.1% -0.1% 0.1% 0.1%
Note: Above share % refers only to requests from Smartphones 16% 13% 55% 8% 2%

Smartphone Traffic - Worldwide Smartphone Traffic Share
Smartphone Requests by Mfr: WW
2% 3% 5% 7% 8% 14% 55% 1% 1% 3% Nokia RIM Palm Apple HTC HP Samsung Motorola Danger SonyEricsson Other

22.4%

Smartphone Requests by OS: WW
2% 6% Symbian OS Windows Mobile OS RIM OS Palm OS iPhone OS Hiptop OS

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 76.7% 48.6% 70.6% 86.1% Share % 33.0% 33.7% 22.2% 11.2%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Palm Centro, SonyEricsson K800i, Nokia 5300, Nokia 5200, Nokia N80 and Nokia 6630. • (1) Includes unclassified impressions and other manufacturers with < 1% share.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

United States Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs Motorola Samsung Nokia RIM LG Kyocera Palm HTC Sanyo SonyEricsson Apple Other (1)

1,409,028,738 1,430,976,098
% of Requests 38.6% 12.8% 6.8% 6.6% 6.5% 5.0% 4.0% 2.2% 2.0% 1.9% 1.9% 11.7% Share Chg % 4.5% 1.6% 0.5% -6.2% -0.3% 1.1% 1.1% -0.4% -0.5% 0.3% 0.3% Top Handset Models Motorola Motorola Motorola RIM Motorola Kyocera Palm RIM Motorola Motorola LG Apple Samsung Nokia Kyocera Samsung Danger HP SonyEricsson Samsung Total RAZR V3 KRZR K1c W385m Blackberry 8100 Z6m K24 Centro Blackberry 8300 C155 V323i LX260 iPhone R410 2865i K612B Strobe A870 Sidekick II iPAQ 510 W580i R400 % of Requests 10.2% 9.0% 6.3% 3.5% 3.3% 2.9% 2.9% 1.9% 1.7% 1.7% 1.5% 1.3% 1.3% 1.3% 1.2% 1.2% 1.2% 0.9% 0.9% 0.8% 54.9% Share Chg % 1.1% 0.8% 0.0% -1.7% 0.7% 0.6% 2.4% -1.0% 0.4% 0.1% 0.2% 0.2% 0.6% 0.0% 0.0% 0.4% 0.3% 0.1% 0.1% 0.3%
Note: Above share % refers only to requests from Smartphones 31% 18% 9% 3% 9% 11% 19% 3% 4% 6% 7% 32%

Smartphone Traffic - US Smartphone Traffic Share
Smartphone Reqs by Manufacturer: US
3% 6% RIM Palm HTC Apple HP Samsung Motorola Danger Nokia Other

20.2%

Smartphone Requests by OS: US
6% 33%

Windows Mobile OS RIM OS Palm OS iPhone OS Hiptop OS Symbian OS

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 59.8% 24.4% 59.2% 85.3% Share % 28.6% 37.6% 19.8% 14.0%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Palm Centro, Samsung R410, HP iPAQ 510, SonyEricsson W580i and Samsung R400. • (1) Includes unclassified impressions and other manufacturers with < 1% share.
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

United States Handset Data
May 2008 Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator. The listed Operators represent 72% of ad requests in the US.

Share of Requests by Operator and Manufacturer - US
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% AT&T Wireless Metro PCS Sprint PCS USA T Mobile USA Verizon Wireless USA

Other HP Apple SonyEricsson S Ei Sanyo HTC Palm Kyocera LG RIM Nokia Samsung Motorola

Notes
• Includes operators with greater than 6% share. • Includes all manufacturers with greater than 1% share. • The small amount of Apple traffic on Sprint PCS & Verizon can be attributed to WiFi traffic on EVDO-to-WiFi bridging routers or traffic on these operators' ISPs.
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

India Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs Nokia SonyEricsson Motorola Samsung LG Fly Haier Other (1)

344,697,252 346,457,997
% of Requests 66.7% 14.8% 4.7% 3.5% 1.4% 1.4% 1.0% 6.5% Share Chg % 1.0% -0.1% -0.3% 0.0% -0.2% 0.0% 0.0% Top Handset Models Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia SonyEricsson Nokia Nokia SonyEricsson Nokia Nokia Total N70 6600 6233 6030 N73 3110c N80 2626 7610 3230 5200 6630 N72 6300 W200i 5300 6681 K750i 6070 3500c % of Requests 8.2% 4.5% 3.7% 3.2% 3.1% 2.8% 2.6% 2.5% 2.4% 2.3% 2.2% 2.2% 2.2% 2.0% 2.0% 2.0% 1.5% 1.5% 1.5% 1.4% 53.5% Share Chg % 1.9% 0.7% 0.3% -0.4% 0.0% 0.5% 0.2% 0.0% 0.0% 0.3% 0.1% 0.3% 0.0% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.2%
Note: Above share % refers only to requests from Smartphones 96% Symbian OS Windows Mobile OS Other 97% Nokia Other

Smartphone Traffic - India Smartphone Traffic Share
Smartphone Reqs by Mfr: India
3%

34.6%

Smartphone Requests by OS: India
2% 2%

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 91.5% 79.4% 82.7% 91.6% Share % 35.7% 37.5% 19.0% 7.8%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia 3500c. • (1) Includes unclassified impressions and other manufacturers with < 0.1% share.
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

India Handset Data
May 2008 Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator. The listed Operators represent 73% of ad requests in India.

Share of Requests by Operator and Manufacturer - India
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Airtel Cellular India BSNL India Tata Indicom India Vodafone India

Other Haier Fly LG Samsung Motorola SonyEricsson Nokia

Notes
• Includes operators with greater than 4% share. • Includes all manufacturers with greater than 1% share.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

Indonesia Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs Nokia SonyEricsson Motorola Samsung Other (1)

195,778,820 201,640,283
% of Requests 53.8% 33.3% 3.4% 1.8% 7.6% Share Chg % 4.7% -2.2% -1.1% -1.2% Top Handset Models Nokia Nokia Nokia Nokia SonyEricsson Nokia SonyEricsson Nokia SonyEricsson SonyEricsson Nokia Nokia Nokia SonyEricsson SonyEricsson SonyEricsson SonyEricsson Nokia SonyEricsson Nokia Total N70 6600 3230 7610 K510i 6030 K310i N73 W200i K750i 5300 6300 3100 J230i K700i K610i K550i 3110c W830i 6070 % of Requests 4.8% 4.6% 3.2% 2.8% 2.7% 2.3% 2.3% 2.2% 2.0% 1.9% 1.9% 1.6% 1.5% 1.5% 1.5% 1.4% 1.4% 1.3% 1.3% 1.3% 43.4% Share Chg % 1.5% 0.8% 0.4% 0.3% -0.2% -0.9% -0.5% 0.8% 0.1% 0.1% 0.4% 0.4% -0.5% 0.5% -1.0% -0.1% 0.1% 0.2% 0.2% 0.3% -0.2%
Note: Above share % refers only to requests from Smartphones 97% Symbian OS Windows Mobile OS 94% Nokia SonyEricsson Lenovo Other

Smartphone Traffic - Indonesia Smartphone Traffic Share
Smartphone Reqs by Mfr: Indonesia
2% 2% 2%

28.2%

Smartphone Requests by OS: Indonesia
3%

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 96.1% 72.6% 79.5% 93.0% Share % 43.2% 36.8% 15.8% 4.2%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: SonyEricsson K310i, Nokia 6300, SonyEricsson K550i, Nokia 3110c and SonyEricsson W830i. • (1) Includes unclassified impressions and other manufacturers with < 0.9% share.
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

Indonesia Handset Data
May 2008 Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator. The listed Operators represent 93% of ad requests in Indonesia.

Share of Requests by Operator and Manufacturer - Indonesia
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Excelcomindo (XL) Indonesia Natrindo Telecom Selular Satelindo (Indosat) Indonesia Telkomsel Indonesia

Other Samsung Motorola SonyEricsson Nokia

Notes
• Includes operators with greater than 4% share. • Includes all manufacturers with greater than 1% share.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

United Kingdom Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs SonyEricsson Nokia Samsung LG Amoi Motorola NEC ZTE RIM Apple Other (1)

190,020,527 196,323,883
% of Requests 34.0% 28.4% 11.1% 5.1% 2.7% 2.5% 2.2% 1.5% 1.0% 0.9% 10.8% Share Chg % -0.3% 0.3% 1.5% -0.9% 0.0% -0.2% -0.7% -0.5% 0.2% 0.1% Top Handset Models SonyEricsson Nokia SonyEricsson Three (Amoi) SonyEricsson SonyEricsson Nokia SonyEricsson SonyEricsson Nokia SonyEricsson Samsung Nokia ZTE Samsung SonyEricsson Nokia Nokia Nokia LG Total K800i N95 W810i Skypephone W850i K610i N73 W880i W580i 6300 W910i G600 6120c F866 E250 K850i 6288 6500s 6280 U300 % of Requests 7.9% 7.1% 2.9% 2.7% 2.5% 2.3% 2.1% 1.8% 1.8% 1.7% 1.6% 1.6% 1.5% 1.5% 1.4% 1.4% 1.2% 1.2% 1.1% 1.1% 46.1% Share Chg % 0.1% 0.6% -0.1% 0.0% -0.2% -0.5% -0.2% 0.3% 0.3% 0.1% 0.1% 0.2% -0.1% 0.1% -0.5% 0.3% 0.2% -0.3% 0.2% -0.2% -0.4%
Note: Above share % refers only to requests from Smartphones 86% 79%

Smartphone Traffic - UK Smartphone Traffic Share
Smartphone Reqs by Manufacturer: UK
4% 2% 5% 8% 2% Nokia SonyEricsson RIM Apple HTC Other

19.8%

Smartphone Requests by OS: UK
5% 5% 4% Symbian OS RIM OS Windows Mobile OS iPhone OS

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 88.9% 75.1% 92.2% 88.1% Share % 13.1% 27.5% 49.7% 9.7%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Samsung e250, SonyEricsson K850i and Nokia 6500s. • (1) Includes unclassified impressions and other manufacturers with < 0.6% share.
Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

United Kingdom Handset Data
May 2008 Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator. The listed Operators represent 63% of ad requests in the UK.

Share of Requests by Operator and Manufacturer - UK
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Three UK O2 UK T‐Mobile UK Orange UK Vodafone UK Jersey Telecom GB

Other Apple RIM ZTE NEC Motorola 3 LG Samsung Nokia SonyEricsson

Notes
• Includes operators with greater than 2% share. • Includes all manufacturers with greater than 1% share.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

South Africa Handset Data - May 2008
Ads Served: Requests:
Top Device Mfrs Nokia Samsung Motorola Sony Ericsson LG Other (1)

158,723,969 159,168,048
% of Requests 36.1% 31.3% 14.6% 11.5% 2.9% 3.6% Share Chg % 0.7% 0.1% -1.1% 0.2% -0.1% Top Handset Models Samsung Motorola Nokia Samsung Samsung Nokia Samsung Nokia Nokia Samsung Samsung SonyEricsson Nokia Nokia SonyEricsson Nokia Samsung Nokia Nokia Nokia Total E250 V360 N70 J750 E370 6234 D900i N73 5200 D500 U700 K800i 6085 6111 W810i 6230i D900 N80 6300 6610i % of Requests 9.5% 9.0% 4.4% 2.8% 2.5% 2.5% 2.0% 1.8% 1.7% 1.6% 1.5% 1.4% 1.4% 1.3% 1.3% 1.3% 1.3% 1.3% 1.2% 1.1% 50.9% Share Chg % 0.3% -0.7% 0.3% 0.3% -0.1% 0.0% 0.0% 0.1% 0.1% -0.1% 0.0% 0.0% 0.0% -0.1% 0.0% -0.1% -0.1% 0.1% 0.0% 0.0%
Note: Above share % refers only to requests from Smartphones 94% 92% Nokia SonyEricsson HTC Other

Smartphone Traffic - South Africa Smartphone Traffic Share
Smartphone Reqs by Mfr: South Africa
3% 3% 2%

15.3%

Smartphone Requests by OS: South Africa
1% 5% Symbian OS Windows Mobile OS Other

Total

100.0%

Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large

% Capable 97.4% 68.9% 84.4% 95.7% Share % 38.3% 30.7% 27.5% 3.5%

Notes
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia 6610i. • (1) Includes unclassified impressions and other manufacturers with < 0.5% share.
Email metrics@admob.com tp sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

South Africa Handset Data
May 2008 Operator Handset Mix
Operator breakdown and visibility into manufacturer share by Operator. The listed Operators represent 96% of ad requests in South Africa.

Share of Requests by Operator and Manufacturer - South Africa
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% MTN South Africa VERIZON South Africa za Vodacom South Africa

Other LG SonyEricsson Motorola Samsung Nokia

Notes
• Includes operators with greater than 10% share. • Includes all manufacturers with greater than 1% share.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.

AdMob Mobile Metrics Report
May 2008

About AdMob
AdMob serves Graphical Banner and Text Link ads on mobile web pages for more than 5,000 publishers. AdMob has served more than 27 billion ads since launching in January 2006, and currently serves more than 3 billion ads monthly. For each ad served, AdMob leverages handset and operator data, which enable demographic, device and operator targeting for advertisers.

About AdMob Mobile Metrics
AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities as they plan their campaigns. AdMob’s Mobile Metrics report represents our attempt to provide usage information for the use of the community.

Methodology
For every ad request AdMob analyzes information available in the user’s mobile browser. From this, AdMob determines device capabilities and more using open source tools and a variety of proprietary techniques. The result is a snapshot of the devices viewing the more than 3 billion monthly ad requests and impressions that flow through AdMob’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and more.

Limits of this Data
Representativeness - AdMob does not claim that this information will be necessarily representative of the mobile internet as a whole or of any particular countrymarket. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served on more than 5,000 sites, we feel the data will be useful and may help inform your business decision making. Ad Request Classification - For some handsets and operator networks, it is difficult to collect full handset data. AdMob categorizes these requests as "unclassified" and does not serve targeted ads to these requests. Unclassified data has been omitted from the handset data in this report. Less than 1% of requests are unclassified by geography and approximately 7% of requests are unclassified by handset.

Questions
Email metrics@admob.com to receive future AdMob Mobile Metrics distributions or if you have any questions or feedback for future releases.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.


								
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