Canada West Universities Athletic Association (PDF)

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					                                   Canada West Universities
                                     Athletic Association
                                                         2011-12 Media Release
Wednesday, August 24, 2011

Canada West, Stretch Internet launch CanadaWest.TV
EDMONTON – The Canada West Universities Athletic Association announced on Wednesday a partnership with
Stretch Internet to launch CanadaWest.TV, the official home of web-based broadcasting for all 14 Canada West
member institutions during the 2011-12 season and beyond.

The first network of its kind in Canada, CanadaWest.TV will be the exclusive live home of all Canada West
basketball and volleyball games along with selected games in other sports including football, hockey, and soccer.

“We are thrilled to announce this partnership with Stretch Internet and launch this online network, which will greatly
enhance the experience of our fans who want to catch live Canada West action for those who cannot make it to the
game,” said Ben Matchett, Canada West VP, Marketing. “It provides us with a unique opportunity as a conference
and as individual schools to have our product seen by fans across Western Canada and around the world, and our new
mobile platform means they will not miss a minute of the action no matter where they go.”

Live video for all streamed games will be available online as well as on all Flash 10.1-enabled mobile devices and, for
the first time in Canadian university sport, on all iPhone OS devices – including the iPhone, iPad and iPod Touch.

“I cannot emphasize enough how thrilled we are to partner with Canada West,” said Stretch Internet President Ryan
Ermeling. “Our platform is perfectly suited to the needs of the conference and its 14 member institutions. Fans will
enjoy an incredibly user-rich experience, with high-quality live and on-demand video along with integrated live stats
and other features – on both desktop and mobile platforms. Since our very first discussions in Calgary, it has been
evident to us that quality and professionalism are of the utmost importance to the conference, and we are confident we
will deliver on both fronts.”

In addition to live coverage of Canada West events, CanadaWest.TV also includes a live scoreboard and statistics in
the same window – truly creating a one-stop platform to follow university sport in Western Canada. All broadcasts
will be archived and available on demand immediately following the conclusion of the broadcast, and select games
will feature live blog and chat capabilities.

The first Canada West game streamed will feature the Regina Rams as they open the football campaign against the
UBC Thunderbirds at Mosaic Stadium on Friday, Sept. 2. Basketball season begins with eight contests on Friday,
Nov. 4 and marks the start of a conference-wide commitment to make all men’s and women’s hoop games available,
right through to the Canada West Final Four in March 2012.

“Rather than our fans spending time searching the web for links to a broadcast, they can go to one place and find
everything they are looking for,” said Matchett. “Stretch Internet and the Sports Information Directors at all Canada
West schools have worked very hard to see this happen, and we are looking forward to a great initial season and

Please direct questions to the Canada West Communications Office:, or contact one of the
Canada West schools. Contact information for all Canada West schools can be found on the
Members page.
David Bandla, Communications
Canada West Athletics
“cwuaa” on Twitter

About Stretch Internet
Stretch Internet, based in Mesa, AZ, was founded in 2003 by a former college athletics media relations professional
who saw a need to provide affordable, high-quality streaming to college and university athletic departments. Stretch
Internet now works with nearly 300 colleges and universities, high schools and professional sports organizations. A
devotion to utilizing the best streaming technology possible and providing a first-class presentation – backed by the
best customer support in the business – have helped Stretch Internet become one of the largest streaming media
specialists in the sports industry.

About Canada West Universities Athletic Association
Canada West is consistently the most decorated of the four conferences in Canadian Interuniversity Sport (CIS),
winning at least 10 CIS national titles every year, 1997 to 2010. Comprised of 14 schools (15 on Sept. 1, 2011), from
the provinces of Manitoba, Saskatchewan, Alberta and British Columbia, Canada West produces numerous major
award winners and Academic All-Canadian student-athletes each year, with many going on to athletic success around
the globe in pro leagues or events such as the Olympics, Paralympics or Universiade Games.

A proud member of Canadian Interuniversity Sport (CIS).