Florida High Speed Rail

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					  Florida High Speed Rail


Website Development Issues
                Goals

Create a website of interest to citizens
  and supporters of high speed rail

   Create a database of 10,000 e-mail
         addresses of supporters
              Objectives:
             Website Content
   News developments            Entertainment and
   Legislative Actions           topics of interest to the
                                  general public
   Information                   –   Video clips
   Links to other websites       –   Forums
    of interest                   –   Polls
                                  –   Bumper Sticker
   Contributions to help
    support efforts to           Ability to register e-mail
                                  addresses
    implement high speed
                                  – User
    rail
                                  – Tell a friend
            Objectives:
          E-mail Database
 10,000 valid e-mail addresses of
  supporters
 Ability to deliver e-newsletters
 Ability to target certain groups
 Ability to create e-mails to legislators in
  support of HSR
               Objectives:
              Website Design

   Brochure                      Entertainment
    – www.summitholdings.com       – www.disney.go.com
    – www.bayliscpas.com
                                  Advocacy
   News Portal                    – www.aspca.org
    – www.msnbc.com                – www.madd.org
    – www.abcnews.com
                                  Political
                                   – www.deanforamerica.com
                                   – www.georgewbush.com
         Objectives:
        Website Design


   A website based on the News Portal
approach provides the flexibility, and dynamic
approach to accomplish the stated goals and
           objectives for the site.
       Design Considerations
News Portal                      Typical

   Specialty features              HTML
    – News and articles              – Microsoft Frontpage
   Database                         – Adobe Go-Live

   Polls                            – Dreamweaver

   Multiple parts of interest
   Complex coding versus
    traditional sites
     Implementation Options
   Commercial                  Custom Development
    Developers                   – Cipher Integrations
                                 – Use standard approach
    – Standard Packages
                                     PHP

    – Relatively high cost           Post Nuke

                                 – Flexibility in implementation
                                   and design
   Convio                       – Flexibility in maintenance
    – www.convio.com             – Custom database
                                   management
             Domain Names:
   Short and easy to remember
   .com .net .org are the most recognized
   Securing all three makes the most sense
   Register via Network Solutions or similar
    provider
   BulletTrain is not available, but
    FloridaBulletTrain is ….
    – www.floridabullettrain.com
         Original Objectives
Website Content                E-mail Database
 News developments             10,000 valid e-mail

 Legislative Actions
                                 addresses of supporters
                                Ability to deliver
 Information
                                 e-newsletters
 Links
                                Ability to target certain
 Contributions
                                 groups
 Entertainment
                                Ability to create e-mails
 Ability to register e-mail     to legislators in support
  addresses                      of HSR
                  Site Promotion
   Internal Promotion
    – Sign up
    – Tell a friend
   Traditional
    –   Print
    –   Radio
    –   Cable
    –   TV
   Web Based
    – Banner ads
            Major state wide publications
            Specialty Sites
       What is a banner ad?
   Tampa Tribune
    – www.tampatrib.com
   Lakeland Ledger
    – www.theledger.com
   Miami Herald
    – www.miami.com/mld/miamiherald/
   Tallahassee Democrat
    – www.tdo.com
    Budget Issues:
       Website

 Concept Development
 Content Development
 Graphic design
 Implementation
 Maintenance
Budget Issues:
Site Promotion


 Traditional
 Web based
    Budget Issues:
      Database

 Database design
 Database implementation
 Database maintenance
 Database mining
    Budget Issues:
    E-newsletters


 Content Development
 Deployment

				
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