VIEWS: 5 PAGES: 18 POSTED ON: 8/31/2011
Florida High Speed Rail Website Development Issues Goals Create a website of interest to citizens and supporters of high speed rail Create a database of 10,000 e-mail addresses of supporters Objectives: Website Content News developments Entertainment and Legislative Actions topics of interest to the general public Information – Video clips Links to other websites – Forums of interest – Polls – Bumper Sticker Contributions to help support efforts to Ability to register e-mail addresses implement high speed – User rail – Tell a friend Objectives: E-mail Database 10,000 valid e-mail addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create e-mails to legislators in support of HSR Objectives: Website Design Brochure Entertainment – www.summitholdings.com – www.disney.go.com – www.bayliscpas.com Advocacy News Portal – www.aspca.org – www.msnbc.com – www.madd.org – www.abcnews.com Political – www.deanforamerica.com – www.georgewbush.com Objectives: Website Design A website based on the News Portal approach provides the flexibility, and dynamic approach to accomplish the stated goals and objectives for the site. Design Considerations News Portal Typical Specialty features HTML – News and articles – Microsoft Frontpage Database – Adobe Go-Live Polls – Dreamweaver Multiple parts of interest Complex coding versus traditional sites Implementation Options Commercial Custom Development Developers – Cipher Integrations – Use standard approach – Standard Packages PHP – Relatively high cost Post Nuke – Flexibility in implementation and design Convio – Flexibility in maintenance – www.convio.com – Custom database management Domain Names: Short and easy to remember .com .net .org are the most recognized Securing all three makes the most sense Register via Network Solutions or similar provider BulletTrain is not available, but FloridaBulletTrain is …. – www.floridabullettrain.com Original Objectives Website Content E-mail Database News developments 10,000 valid e-mail Legislative Actions addresses of supporters Ability to deliver Information e-newsletters Links Ability to target certain Contributions groups Entertainment Ability to create e-mails Ability to register e-mail to legislators in support addresses of HSR Site Promotion Internal Promotion – Sign up – Tell a friend Traditional – Print – Radio – Cable – TV Web Based – Banner ads Major state wide publications Specialty Sites What is a banner ad? Tampa Tribune – www.tampatrib.com Lakeland Ledger – www.theledger.com Miami Herald – www.miami.com/mld/miamiherald/ Tallahassee Democrat – www.tdo.com Budget Issues: Website Concept Development Content Development Graphic design Implementation Maintenance Budget Issues: Site Promotion Traditional Web based Budget Issues: Database Database design Database implementation Database maintenance Database mining Budget Issues: E-newsletters Content Development Deployment
"Florida High Speed Rail"