DAVIDOFF COOL WATER WOMAN by linzhengnd

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									DAVIDOFF COOL WATER WOMAN

Designer Profile: The name Davidoff stands for the finer things in life, its philosophy is all about living for and
enjoying the moment. The company; famous for its fine tobacco products was founded by Zino Davidoff. Zino was
born in Kiev in 1906 and learned his trade working in his father’s tobacco shop in Geneva, Switzerland. Davidoff
launched its first fine fragrance in 1985.


                                     Positioning      Introduced in the spring of 1997, Davidoff Cool Water Woman is a
                                                      celebration of femininity, pleasure, and one of nature's purest
                                                      elements - water.

                                     Classification Fresh Aquatic

                                     Top notes        Ozonic Notes, Citrus, Pineapple, Black Currant, Honeydew, Melon,
                                                      Lotus Blossom, and Water Lily.

                                     Heart notes      May Rose, Jasmine, and Muguet.

                                     Base notes       Oris, Vetiver, Sandalwood, Peach and Mulberry.

                                     Packaging        Shaped like a mineral bottle, Cool Water Woman is a sleek, seamless
                                                      presentation and is a perfect partner to Cool Water Man.
                                                                                               Retail Wholesale
                                     Products/      1.7oz Eau de Toilette Spray                $52.00 $26.00
                                     Retail Pricing 3.4oz Eau de Toilette Spray                $62.00 $31.00

                                     Selling          The Cool Water Woman experience evokes sensations of vitality,
                                     Information      energy, and sensuality.

								
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