Discount Retailers in Hungary to 2015:
Market Databook
Market Databook Report
Reference code: RT3020DB
Published: July 2011
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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS
TABLE OF CONTENTS
1 INTRODUCTION ..................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
1.3 Summary Methodology .................................................................................................................... 8
2 DISCOUNT RETAILERS IN HUNGARY ............................................................................... 10
2.1 Channel Group Analysis..................................................................................................................10
2.1.1 Market Dynamics ...................................................................................................................................... 11
2.1.2 Sales Analysis 2005-10 ............................................................................................................................ 12
2.1.3 Segmentation by Channel 2005-10 .......................................................................................................... 13
2.1.4 Sales Forecast 2010-15............................................................................................................................ 14
2.1.5 Segmentation Forecast by Channel 2010-15 ........................................................................................... 15
2.2 Channel Analysis – Discount Retailers ............................................................................................16
2.2.1 Cash & Carries and Warehouse Clubs, Sales Value 2005-10 ................................................................. 16
2.2.2 Cash & Carries and Warehouse Clubs, Sales Value Forecast 2010-15 .................................................. 17
2.2.3 Discount, Variety Store and General Merchandise Retailers, Sales Value 2005-10 ............................... 18
2.2.4 Discount, Variety Store and General Merchandise Retailers, Sales Value Forecast 2010-15 ................ 19
3 APPENDIX ............................................................................................................................ 20
3.1 Contact Us ......................................................................................................................................20
3.2 About ICD Research .......................................................................................................................20
3.3 Disclaimer .......................................................................................................................................20
Discount Retailers in Hungary to 2015: Market Databook Published Jul 2011
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TABLE OF CONTENTS
LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Hungary - Discount Retailers Sales Value (US$ Billion), 2005-10 ..................................................................................12
Table 4: Hungary - Discount Retailers Segmentation, Sales by Channel (US$ Billion), 2005-10 .................................................13
Table 5: Hungary - Discount Retailers Forecast Sales Value (US$ Billion), 2010-15 ...................................................................14
Table 6: Hungary - Discount Retailers Segmentation, Sales Forecast by Channel (US$ Billion), 2010-15 ..................................15
Table 7: Hungary - Cash & Carries and Warehouse Clubs Sales Value (US$ Billion), 2005-10 ...................................................16
Table 8: Hungary - Cash & Carries and Warehouse Clubs Sales Value Forecast (US$ Billion), 2010-15 ....................................17
Table 9: Hungary - Discount, Variety Store and General Merchandise Retailers Sales Value (US$ Billion), 2005-10..................18
Table 10: Hungary - Discount, Variety Store and General Merchandise Retailers Sales Value Forecast (US$ Billion), 2010-15 .19
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TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Hungary - Discount Retailers Market Dynamics by Channel (%), 2005-15 ....................................................................11
Figure 2: Hungary - Discount Retailers Sales Value (US$ Billion), 2005-10 .................................................................................12
Figure 3: Hungary - Discount Retailers Segmentation, Sales by Channel (%), 2005-10 ..............................................................13
Figure 4: Hungary - Discount Retailers Forecast Sales Value (US$ Billion), 2010-15 ..................................................................14
Figure 5: Hungary - Discount Retailers Segmentation, Sales Forecast by Channel (%), 2010-15................................................15
Figure 6: Hungary - Cash & Carries and Warehouse Clubs Sales Value (US$ Billion), 2005-10..................................................16
Figure 7: Hungary - Cash & Carries and Warehouse Clubs Sales Value Forecast (US$ Billion), 2010-15 ...................................17
Figure 8: Hungary - Discount, Variety Store and General Merchandise Retailers Sales Value (US$ Billion), 2005-10 ...............18
Figure 9: Hungary - Discount, Variety Store and General Merchandise Retailers Sales Value Forecast (US$ Billion), 2010-15..19
Discount Retailers in Hungary to 2015: Market Databook Published Jul 2011
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INTRODUCTION
1 INTRODUCTION
1.1 What is this Report About?
This report is the result of ICD Research’s extensive market research covering the Hungary Retail Industry. It
provides detailed historic and forecast retail market values, segmented at a channel level.
“Discount Retailers in Hungary to 2015: Market Databook” provides a top-level overview and detailed channel
insight into the operating environment of the retail industry in Hungary. It is an essential tool for companies
active across the Hungary retail value chain and for new players considering entering the market.
1.2 Definitions
The retail industry can be segmented into the following channels and categories:
Table 1: ICD Research Retail Channel Definitions
Channel group Channel Definition
Discount Cash & Carries & Cash & carries sell from a wholesale warehouse to customers (small retailers,
Retailers Warehouse Clubs professional users, etc) who pay on the spot and transport goods away
themselves. Warehouse clubs are no-frills stores that sell discounted goods to
members who pay an annual fee. Delivered wholesale sales are not included.
Discount, Variety Store & The discount/variety stores category includes all sales through stores that sell
General Merchandise inexpensive items (especially cleaning supplies, toys, and confectionery) at a
Retailers single or limited number of price points and are named for the price of the
merchandise (e.g. dollar store, pound store). General merchandise includes all
sales through stores that offer a wider selection of primarily non-food goods at
inexpensive prices.
General Convenience Stores & Gas Includes all sales through stores of an area generally less than 300 sq m that