Retail
Sector Report
Global Online Retailing Market Size
and Forecast to 2015
Reference code: RT0021SR
Published: August 2011
ICD Research
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ......................................................................................................................... 15
1.1 What is this Report About? ............................................................................................................15
1.2 Definitions......................................................................................................................................15
1.2.1 Exchange Rates ....................................................................................................................................... 15
1.2.2 Product & Channel Definitions .................................................................................................................. 16
1.2.3 Country Coverage ..................................................................................................................................... 19
1.3 Summary Methodology ..................................................................................................................20
1.3.1 Overview ................................................................................................................................................... 20
1.3.2 The triangulated market sizing method .................................................................................................... 20
1.3.3 Industry surveys in the creation of retail market data ............................................................................... 22
1.3.4 Quality control and standardized processes............................................................................................. 22
2 Global Online Retailing – Overview ................................................................................... 25
2.1 Global Channel Growth Dynamics .................................................................................................25
2.2 Global Online Retailing: Sales by Region ......................................................................................26
2.3 Global Online Retailing: Penetration by Region .............................................................................28
2.4 Global Online Retailing: Sales by Product Category ......................................................................30
2.4.1 Product Group Growth Dynamics in Online Retailing .............................................................................. 30
2.5 Sales Development by Product Group in Online Retailing .............................................................31
2.5.1 Sales Growth By Product Categories In Online Retailing ........................................................................ 34
2.5.1.1 By Apparel, Accessories & Luxury Goods Categories ............................................................................. 34
2.5.1.2 By Book, News & Stationery Categories .................................................................................................. 35
2.5.1.3 By Electricals & Electronics Categories.................................................................................................... 36
2.5.1.4 By Food & Grocery Categories ................................................................................................................. 37
2.5.1.5 By Furniture & Floor Coverings Categories .............................................................................................. 38
2.5.1.6 By Home & Garden Products Categories ................................................................................................. 39
2.5.1.7 By Music & Video & Entertainment Software Categories ......................................................................... 40
2.5.1.8 By Sports & Leisure Equipment Categories ............................................................................................. 41
2.6 Global Online Retailing: Sales by Leading Countries .....................................................................42
2.7 Global Per Capita Spending Analysis in Online Retailing ...............................................................47
2.7.1 Regional Analysis ..................................................................................................................................... 47
2.7.2 Product Group Analysis ............................................................................................................................ 48
2.7.3 Individual Product Category Analysis ....................................................................................................... 49
2.7.3.1 By Apparel, Accessories & Luxury Goods Categories ............................................................................. 49
2.7.3.2 By Book, News & Stationery Categories .................................................................................................. 50
2.7.3.3 By Electricals & Electronics Categories .................................................................................................... 51
2.7.3.4 By Food & Grocery Categories ................................................................................................................. 52
Global Online Retailing Market Size and Forecast to 2015 Page 2
© ICD Research. This product is licensed and is not to be photocopied Published: August 2011
TABLE OF CONTENTS
2.7.3.5 By Furniture & Floor Coverings Categories .............................................................................................. 53
2.7.3.6 By Home & Garden Products Categories ................................................................................................. 54
2.7.3.7 By Music & Video & Entertainment Software Categories ......................................................................... 55
2.7.3.8 By Sports & Leisure Equipment ................................................................................................................ 56
2.7.4 Top 20 Countries ...................................................................................................................................... 57
2.8 Channel Hotspots ..........................................................................................................................59
2.8.1 Fastest Growing Countries, By Sales In Online Retailing ........................................................................ 59
2.8.2 Fastest Growing Countries, By Per Capita Spending Growth, In Online Retailing .................................. 60
2.8.3 Fastest Growing Product Categories In Online Retailing ......................................................................... 62
3 Asia-Pacific Online Retailing – Overview .......................................................................... 64
3.1 Asia-Pacific Channel Growth Dynamics .........................................................................................64
3.2 Asia-Pacific Online Retailing: Sales by Country .............................................................................65
3.3 Asia-Pacific Online Retailing: Penetration by Country ....................................................................68
3.4 Asia-Pacific Online Retailing: Sales By Product Group ..................................................................70
3.4.1 Sales Development By Product Group In Online Retailing ...................................................................... 71
3.4.2 Sales Growth By Product Categories In Online Retailing ........................................................................ 73
3.4.2.1 By Apparel, Accessories & Luxury Goods Categories ............................................................................. 73
3.4.2.2 By Book, News & Stationery Categories ............................................................