Supplier Actions to Maintain and Win Buyer Business in the Power Industry - 2011-2012: Survey Snapshot

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					                                        Power
                                       Panel Report




Supplier Actions to Maintain and Win
Buyer Business in the Power Industry -
2011-2012: Survey Snapshot

Reference code: SR064SS

Published: Aug 2011


ICD Research

John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
Website: www.icd–research.com




                                www.icd–research.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this report about? ................................................................................................................ 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Methodology .................................................................................................................................... 6
    1.4 Profile of survey respondents ........................................................................................................... 8
        1.4.1     Profile of buyer respondents ....................................................................................................................... 8
        1.4.2     Profile of supplier respondents ................................................................................................................. 10
2      Key Supplier Actions to Maintain and Secure Buyer Business ...................................... 12
    2.1 Actions to maintain and secure buyer business by buyers ..............................................................13
    2.2 Actions to maintain and secure buyer business by region ...............................................................16
    2.3 Actions to maintain and secure buyer business by turnover ............................................................18
    2.4 Actions to maintain and secure buyer business by procurement budget .........................................20
    2.5 Actions to maintain and secure buyer business by purchasing decision authority ...........................21
3      Appendix .............................................................................................................................. 22
    3.1 Methodology ...................................................................................................................................22
    3.2 Contact us .......................................................................................................................................22
    3.3 About ICD Research .......................................................................................................................22
    3.4 Disclaimer .......................................................................................................................................22




Supplier Actions to Maintain and Win Buyer Business in the Power Industry - 2011-2012:
                                                                                                                                                               Page 2
Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                          Published: Aug 2011
 TABLE OF CONTENTS



LIST OF FIGURES
Figure 1: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011 ................................................................................. 14
Figure 2: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses (%), 2011 ............................................................... 16
Figure 3: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011 .............................................................................. 19
Figure 4: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011 ............................................................. 21




Supplier Actions to Maintain and Win Buyer Business in the Power Industry - 2011-2012:
                                                                                                                                                                 Page 3
Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                            Published: Aug 2011
  TABLE OF CONTENTS




LIST OF TABLES

Table 1: Total Global Power Industry Survey Respondents by Company Type, 2011 ........................................................................................... 8
Table 2: Buyer Respondents by Job Role (%), 2011............................................................................................................................................. 8
Table 3: Buyer Respondents by Global Company Turnover (%), 2011 ................................................................................................................. 9
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011 ..................................................................................... 9
Table 5: Buyer Respondents by Region (%), 2011 ............................................................................................................................................... 9
Table 6: Supplier Respondents by Job Role (%), 2011 ....................................................................................................................................... 10
Table 7: Supplier Respondents by Global Company Turnover (%), 2011 ............................................................................................................ 10
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011 ............................................................................... 11
Table 9: Supplier Respondents by Region (%), 2011.......................................................................................................................................... 11
Table 10: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011 ................................................................................ 13
Table 11: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses (%), 2011 .............................................................. 15
Table 12: Actions to Maintain and Secure Buyer Business by Region (%), 2011 ................................................................................................ 17
Table 13: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011 ............................................................................. 18
Table 14: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011 ........................................................................... 20




Supplier Actions to Maintain and Win Buyer Business in the Power Industry - 2011-2012:
                                                                                                                                                                                        Page 4
Survey Snapshot

© ICD Research. This product is licensed and is not to be photocopied                                                                                                 Published: Aug 2011
 INTRODUCTION




1       Introduction

1.1 What is this report about?

        This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power
        industry companies. As most countries emerge from the effects of recession, this report provides the reader
        with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change
        in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business
        decision makers and competitors, but also examines their actions surrounding business priorities. The report
        also provides access to information categorized by region, company type and size.


        The report also examines:
          Revenue growth expectations: projects revenue growth expectations of major stakeholders of the industry.
          Market-specific growth opportunities: identifies top growth regions in order that companies can allocate
          their marketing activities and budgets effectively.
          Mergers and acquisitions: expectations surrounding merger and acquisition activity (M&A) and core
          influencing factors.
          Leading business concerns: identifies leading business concerns and subsequent efforts to negate them.
          Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the
          possible changes to expenditure.
          Key factors for marketing agency selection: provides insights into the marketing needs of competitors
          among supplier companies.


1.2 Definitions


          Fossil fuel power generation companies (buyer 1): These companies are involved in power generation
          through the burning of fossil fuels such as coal, natural gas and oil. This group also includes companies
          engaged in power distribution activities.

          O
				
DOCUMENT INFO
Description: This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading Power industry executives. It analyzes business challenges in the Power industry for 2011–12. This report provides insight into the category-level business challenges of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.
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With emphasis on Insight, Consultancy and Delivery, iCD Research is a full-service, online market research agency. iCD Research is able to take advantage of all of the efficiencies and benefits that the Internet brings to offer proven research methodologies with fast turnaround and accurate results. iCD Research specialises in qualitative research for large finance, media, retail and entertainment clients. Market leaders in online focus groups, iCD Research has unleashed the full scale of the Internet to run focus groups across the globe for its major institutional clients. Utilising its sister organisation, The iD Factor, iCD Research also delivers strong quantitative research, ranging from ongoing consumer confidence studies through to consumer surveys throughout Europe and Asia. With its roots firmly in research, iCD Research doesn’t limit itself to only utilising online methods as the philosophy at the company is to match the methodology to the respondent. Yet the scale and speed of online research give iCD Research a cutting edge that has lead to tremendous, triple-figure percentage growth over the past two years. iCD Research is headquartered in London, with operational offices in the US and Australia to ensure that it is offering an unparalleled 24 hour service to its clients.