Vorwerk & Co. KG
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Vorwerk & Co. KG Key Employees
Name Job Title
Fast Facts
Chairman - Advisory
Jorg Mittelsten Scheid
Headquarters Address Muhlenweg, Wuppertal, 42270, Germany Board
Walter Muyres Executive Vice President
Telephone + 49 202 5640
Fax + 49 202 1301
Company Overview
Website www.vorwerk.com
Vorwerk & Co. KG (Vorwerk) is a direct selling
Ticker Symbol, Stock Exchange N/A
company, which retailis household appliances
and cosmetics. Vorwerk is specialized in
Number of Employees 21,580
manufacturing carpets and rugs for home and
Fiscal Year End December
office purposes. Its product range includes
vacuum cleaners, cosmetics and other beauty
Revenue (in US$ million) 3,036.00 products, the thermomix system and water
filters. The company is privately owned and is a
Revenue (in EUR million) 2,277.00 family run business. The company has
operations in Austria, Belgium, Brazil, China,
Czech Republic, Dominican Republic, France,
Germany, Hungary, Indonesia, Italy, Japan,
Luxembourg, Mexico, the Netherlands,
Philippines, Poland, Portugal, Russia,
SWOT Analysis Singapore, Spain, Switzerland, Taiwan, Thailand
and the US. Vorwerk is headquartered in
Strengths Weaknesses Wuppertal, Germany.
Customer-Centric Business Privately-Owned Company Key Competitors
Strong Heritage AB Electrolux (Ticker: ELUX B)
Vertically Integrated Business Model Amway Corporation
Avon Products, Inc. (Ticker: AVP)
Opportunities Threats
BSH Bosch und Siemens Hausgerate GmbH
Emerging Markets Providing Ladder for
Competition in Cosmetics Industry
Growth
Essanelle Hair Group AG (Ticker: EHX)
Rapidly Changing Consumer
Expansion of Operations
Preferences
Product Innovation Unstable European Economy
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Vorwerk & Co. KG - SWOT Profile Page 1
Vorwerk & Co. KG
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services .................................................................................................................................5
2 SWOT Analysis ........................................................................................................................................ 6
2.1 SWOT Analysis - Overview ....................................................................................................................................6
2.2 Strengths ................................................................................................................................................................6
2.3 Weaknesses ...........................................................................................................................................................6
2.4 Opportunities ..........................................................................................................................................................7
2.5 Threats ...................................................................................................................................................................7
3 Vorwerk & Co. KG - Company Statement .............................................................................................. 9
4 Vorwerk & Co. KG - History .................................................................................................................. 10
5 Vorwerk & Co. KG - Key Employees .................................................................................................... 11
6 Vorwerk & Co. KG - Key Employee Biographies ................................................................................. 12
7 Vorwerk & Co. KG - Locations and Subsidiaries ................................................................................. 13
7.1 Head Office ..........................................................................................................................................................13
7.2 Other Locations and Subsidiaries ........................................................................................................................13
8 Appendix ................................................................................................................................................ 15
8.1 Methodology .........................................................................................................................................................15
8.2 Disclaimer.............................................................................................................................................................15
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