Vorwerk & Co. KG: Company Profile and SWOT Analysis by ICDResearch

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									Vorwerk & Co. KG

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Vorwerk & Co. KG                                                              Key Employees
                                                                              Name                       Job Title
Fast Facts
                                                                                                         Chairman - Advisory
                                                                              Jorg Mittelsten Scheid
Headquarters Address                   Muhlenweg, Wuppertal, 42270, Germany                              Board
                                                                              Walter Muyres              Executive Vice President
Telephone                              + 49 202 5640

Fax                                    + 49 202 1301
                                                                              Company Overview
Website                                www.vorwerk.com
                                                                              Vorwerk & Co. KG (Vorwerk) is a direct selling
Ticker Symbol, Stock Exchange          N/A
                                                                              company, which retailis household appliances
                                                                              and cosmetics. Vorwerk is specialized in
Number of Employees                    21,580
                                                                              manufacturing carpets and rugs for home and
Fiscal Year End                        December
                                                                              office purposes. Its product range includes
                                                                              vacuum cleaners, cosmetics and other beauty
Revenue (in US$ million)               3,036.00                               products, the thermomix system and water
                                                                              filters. The company is privately owned and is a
Revenue (in EUR million)               2,277.00                               family run business. The company has
                                                                              operations in Austria, Belgium, Brazil, China,
                                                                              Czech Republic, Dominican Republic, France,
                                                                              Germany, Hungary, Indonesia, Italy, Japan,
                                                                              Luxembourg,      Mexico,     the    Netherlands,
                                                                              Philippines,    Poland,     Portugal,    Russia,
SWOT Analysis                                                                 Singapore, Spain, Switzerland, Taiwan, Thailand
                                                                              and the US. Vorwerk is headquartered in
Strengths                              Weaknesses                             Wuppertal, Germany.

Customer-Centric Business              Privately-Owned Company                Key Competitors

Strong Heritage                                                               AB Electrolux (Ticker: ELUX B)

Vertically Integrated Business Model                                          Amway Corporation

                                                                              Avon Products, Inc. (Ticker: AVP)
Opportunities                          Threats
                                                                              BSH Bosch und Siemens Hausgerate GmbH
Emerging Markets Providing Ladder for
                                      Competition in Cosmetics Industry
Growth
                                                                              Essanelle Hair Group AG (Ticker: EHX)
                                       Rapidly Changing Consumer
Expansion of Operations
                                       Preferences

Product Innovation                     Unstable European Economy




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Vorwerk & Co. KG - SWOT Profile                                                                                       Page 1
Vorwerk & Co. KG

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................6
    2.4      Opportunities ..........................................................................................................................................................7
    2.5      Threats ...................................................................................................................................................................7
3     Vorwerk & Co. KG - Company Statement .............................................................................................. 9
4     Vorwerk & Co. KG - History .................................................................................................................. 10
5     Vorwerk & Co. KG - Key Employees .................................................................................................... 11
6     Vorwerk & Co. KG - Key Employee Biographies ................................................................................. 12
7     Vorwerk & Co. KG - Locations and Subsidiaries ................................................................................. 13
    7.1      Head Office ..........................................................................................................................................................13
    7.2      Other Locations and Subsidiaries ........................................................................................................................13
8     Appendix ................................................................................................................................................ 15
    8.1      Methodology .........................................................................................................................................................15
    8.2      Disclaimer.............................................................................................................................................................15




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