Stockmann plc: Company Profile and SWOT Analysis - PDF

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Stockmann plc: Company Profile and SWOT Analysis - PDF
Stockmann plc



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Stockmann plc Financial Snapshot



Operating Performance

Fast Facts

Aleksanterinkatu 52 B, Helsinki, The company reported revenues of US$2,429.15

Headquarters Address

00101,Finland million during 2010, with a CAGR of 11.78% during

2006–2010. Its revenue grew at an annual rate of

Telephone + 358 9 1211

2.96% over the previous fiscal year. In 2010, the

company recorded an operating margin of 4.87%, as

Fax + 358 9 1213101 against 5.01% in 2009.



Website www.stockmann.fi

Revenue and Margins

Ticker Symbol, Stock Exchange STCBV, Helsinki Stock Exchange



Number of Employees 11,196



Fiscal Year End December



Revenue (in US$ million) 2,429.15



Revenue (in EUR million) 1,821.86









SWOT Analysis



Strengths Weaknesses

High Dependence on the Finnish

Multi-Channel Retailing

Market



Strong Fashion Divisions Weak Sales Performance



Strong Heritage



Opportunities Threats



Expansion through Store Openings Effective Pricing



Growth in E-Retail Imposition of Retail Legislation



Recovering Economy Rise in Inflation









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Stockmann plc - SWOT Profile Page 1

Stockmann plc



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 7

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7

2.2 Key Financial Performance Indicators .................................................................................................................10

2.2.1 Revenue and Operating Profit .........................................................................................................................10

2.2.2 Asset, Liabilities and Capex .............................................................................................................................11

2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................12

2.2.4 Operational Efficiency ......................................................................................................................................13

2.2.5 Solvency ..........................................................................................................................................................14

2.2.6 Valuation ..........................................................................................................................................................15

2.3 Key Competitors ...................................................................................................................................................16

3 Recent Developments ........................................................................................................................... 17

4 SWOT Analysis ...................................................................................................................................... 18

4.1 SWOT Analysis - Overview ..................................................................................................................................18

4.2 Strengths ..............................................................................................................................................................18

4.3 Weaknesses .........................................................................................................................................................18

4.4 Opportunities ........................................................................................................................................................19

4.5 Threats .................................................................................................................................................................19

5 Company Statement .............................................................................................................................. 20

6 History .................................................................................................................................................... 22

7 Stockmann plc - Key Employees .......................................................................................................... 23

8 Key Employee Biographies................................................................................................................... 24

9 Locations and Subsidiaries .................................................................................................................. 25

9.1 Head Office ..........................................................................................................................................................25

9.2 Other Locations and Subsidiaries ........................................................................................................................25

10 Appendix ................................................................................................................................................ 27

10.1 Methodology .........................................................................................................................................................27

10.2 Ratio Definitions ...................................................................................................................................................27

10.3 Disclaimer.............................................................................................................................................................31









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Stockmann plc - SWOT Profile Page 2

Stockmann plc



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List of Tables



Table 1: Maj

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