BAE Systems Hagglunds AB: Company Profile and SWOT Analysis by ICDResearch

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									BAE Systems Hagglunds AB

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BAE Systems Hagglunds AB                                                         Key Employees
                                                                                 Name                       Job Title
Fast Facts
                                         Bjornavagen 41, Ornskoldsvik, 891 82,   Goran Carl Gustav          Director
Headquarters Address
                                         Sweden
                                                                                 Jan Soderstrom             President
Telephone                                + 46 66080000

                                                                                 Knut Arne Goran Olsen      Director
Fax                                      + 46 66015190
                                                                                                            Director - Projects and
                                         www.baesystems.com/Businesses/LandArm   Marcus Stigsson
Website                                                                                                     Development R&S
                                         aments/Divisi
                                                                                 Maria Kristina Jonsson     Director
Ticker Symbol, Stock Exchange            N/A

                                                                                 Mikael Hagglund            Director - Sales
Number of Employees                      1,000

Fiscal Year End                          December
                                                                                 Company Overview
Revenue (in US$ million)                 537.30
                                                                                 BAE Systems Hagglunds AB (BAE Hagglunds)
                                                                                 is a leading military vehicle systems
                                                                                 manufacturer, based in Sweden. The company
                                                                                 operates as a subsidiary of BAE Systems plc
SWOT Analysis                                                                    (BAE Systems) and a part of Global Combat
                                                                                 business line of BAE Systems. The company’s
                                                                                 key product portfolio includes armored all-terrain
Strengths                                Weaknesses
                                                                                 vehicles (ATV), infantry fighting vehicles (IFV)
                                                                                 and turret systems. The company derives about
Broad product portfolio                  Loss of key contract                    90% of revenues from export, offering products
                                                                                 to the government and military groups in more
Focus on research and development                                                than 40 countries worldwide. Its leading
                                                                                 products in service with international militaries
Leading market position of CV90                                                  include Bv series all terrain carriers, Combat
vehicles
                                                                                 Vehicle 90 series of armored vehicles, and
Strong support from parent company                                               Spitterskyddad Enhets Platform (SEP) vehicle.
                                                                                 BAE      Hagglunds      is   headquartered      in
Opportunities                            Threats                                 Ornskoldsvik, Sweden.

Growing global defense market            Arms export regulations                 Key Competitors
                                         Decline in Swedish defense              ARTEC GmbH
New product launches
                                         expenditure
Rising vehicle survivability market in                                           Force Protection, Inc. (Ticker: FRPT)
                                         Rapidly changing rechnology
Europe
                                                                                 MOWAG GMBH

                                                                                 Navistar Defense, LLC

                                                                                 Nexter Group




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BAE Systems Hagglunds AB - SWOT Profile                                                                                  Page 1
BAE Systems Hagglunds AB

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................7
    2.4      Opportunities ..........................................................................................................................................................7
    2.5      Threats ...................................................................................................................................................................8
3     BAE Systems Hagglunds AB - History................................................................................................... 9
4     BAE Systems Hagglunds AB - Key Employees ................................................................................... 10
5     Appendix ................................................................................................................................................ 11
    5.1      Methodology .........................................................................................................................................................11
    5.2      Disclaimer.............................................................................................................................................................11




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BAE Systems Hagglunds AB - SWOT Profile                                                                                                                                     Page 2
BAE Systems Hagglunds AB

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: BAE Systems Hagglunds AB, History ......................................................................................................................9
Table 3: BAE Systems Hagglunds AB, Key Employees ......................................................................................................10




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BAE Systems Hagglunds AB - SWOT Profile                                                                                                                      Page 3
BAE Systems Hagglunds AB

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1 Business Analysis

1.1   Company Overview

BAE Systems Hagglunds AB (BAE Hagglunds) is a leading military vehicle systems manufacturer, based in Sweden. The
company operates as a subsidiary of BAE Systems plc (BAE Systems) and a part of Global Combat business line of BAE
Systems. The company’s key product portfolio includes armored all-terrain vehicles (ATV), infantry fighting vehicles (IFV)
and turret systems. The company derives about 90% of revenues from export, offering products to the government and
military groups in more than 40 countries worldwide. Its leading products in service with international militaries include Bv
series all terrain carriers, Combat Vehicle 90 series of armored vehicles, and Spitterskyddad Enhets Platform (SEP)
vehicle. BAE Hagglunds is headquartered in Ornskoldsvik, Sweden.

1.2   Business Description

BAE Hagglunds designs and manufactures military vehicle systems for a range of terrain applications. The company
operates as a subsidiary of BAE Systems and a part of Global Combat business line of BAE Systems. It serves
government and military groups in more than 40 countries worldwide. The company’s key product portfolio includes ATV,
IFV and turret systems. BAE Hagglunds employs 1,000 people.

The company’s key produc
								
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