Premier Marketing PCL: Company Profile and SWOT Analysis - PDF

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Premier Marketing PCL: Company Profile and SWOT Analysis - PDF Powered By Docstoc
					Premier Marketing PCL

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Premier Marketing PCL                                                     Financial Snapshot

                                                                          Operating Performance
Fast Facts
                                     1 Premier Corporate Park, Bangkok,   The company reported revenues of US$91.71 million
Headquarters Address
                                     10250,Thailand                       during 2010, with a CAGR of 9.31% during 2006–
                                                                          2010. Its revenue grew at an annual rate of 15.93%
Telephone                             + 66 2 3011000
                                                                          over the previous fiscal year. In 2010, the company
                                                                          recorded an operating margin of 10.41%, as against
Fax                                   + 66 2 3011020                      15.67% in 2009.

Website                              www.premier-marketing.co.th
                                                                          Revenue and Margins
Ticker Symbol, Stock Exchange        PM, New York Stock Exchange

Number of Employees                  867

Fiscal Year End                      December

Revenue (in US$ million)             91.71

Revenue (in THB million)             2,930.16




SWOT Analysis                                                             Return on Equity

Strengths                            Weaknesses                           The company recorded a return on equity (ROE) of
                                                                          19.94% for 2010, as compared to its peers, Tipco
Control over SG&A Expenses           Concentrated Revenue                 Foods (Thailand) Public Company Limited (Ticker:
                                                                          TIPCO), Siam Food Products PCL (Ticker: SFP) and
                                                                          Pakfood Public Company Limited (Ticker: PPC),
Strong Distribution Coverage         Decline in Food Exports              which recorded ROEs of 8.80%, -0.60% and -15.03%
                                                                          respectively. The company reported an operating
Wide Range of Products Offerings                                          margin of 10.41% in 2010.


Opportunities                        Threats                              Return on Equity

Increase in Food Consumption Rate in
                                     Foreign Currency Fluctuations
Thailand

                                     Rising Counterfeit Goods Market

                                     Rising Raw Material Prices




                                                                          Liquidity Position

                                                                          The company reported a current ratio of 2.00 in 2010,
                                                                          as compared to its peers, Tipco Foods (Thailand)
                                                                          Public Company Limited, Siam Food Products PCL
                                                                          and Pakfood Public Company Limited, which
                                                                          recorded current ratios of 0.91, 1.97 and 0.87
                                                                          respectively. As of December 2010, the company
                                                                          recorded cash and short-term investments of worth
                                                                          US$10.42 million, against US$0.19 million current
                                                                          debt. The company reported a debt to equity ratio of
                                                                          0.04 in 2010 as compared to its peers, Tipco Foods
                                                                          (Thailand) Public Company Limited, Siam Food
                                                                          Products PCL and Pakfood Public Company Limited,
                                                                          which recorded debt to equity ratios of 1.32, 0.15 and
                                                                          2.62 respectively.




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Premier Marketing PCL - SWOT Profile                                                                              Page 1
Premier Marketing PCL

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1     Company Overview .................................................................................................................................................5
    1.2     Business Description ...............................................................................................................................................5
    1.3     Major Products and Services ...................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 8
    2.1     Five Year Snapshot: Overview of Financial and Operational Performance Indicators ...........................................8
    2.2     Key Financial Performance Indicators ...................................................................................................................11
      2.2.1        Revenue and Operating Profit .......................................................................................................................11
      2.2.2        Asset, Liabilities and Capex ..........................................................................................................................12
      2.2.3        Operational Efficiency ....................................................................................................................................13
      2.2.4        Solvency ........................................................................................................................................................14
      2.2.5        Valuation ........................................................................................................................................................15
    2.3     Competitive Benchmarking ....................................................................................................................................16
      2.3.1        Market Capitalization .....................................................................................................................................16
      2.3.2        Efficiency .......................................................................................................................................................17
      2.3.3        Capital Expenditure .......................................................................................................................................18
				
DOCUMENT INFO
Description: This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. ICD Research's "Premier Marketing PCL: Company Profile and SWOT Analysis" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.
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