China Mengniu Dairy Company Limited Company Profile and SWOT Analysis - PDF

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China Mengniu Dairy Company Limited Company Profile and SWOT Analysis - PDF
China Mengniu Dairy Company Limited



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China Mengniu Dairy Company Financial Snapshot



Limited Operating Performance



Fast Facts The company reported revenues of US$4,463.93

million during 2010, with a CAGR of 21.65% during

2006–2010. Its revenue grew at an annual rate of

Headquarters Address Unit 1001, 10th Floor, Wanchai, ,Hong Kong

18.76% over the previous fiscal year. In 2010, the

company recorded an operating margin of 4.81%, as

Telephone + 852 21809052

against 5.07% in 2009.

Fax + 852 21809039

Revenue and Margins

Website www.mengniuir.com



Ticker Symbol, Stock Exchange 2319, Hong Kong Stock Exchange



Number of Employees 21,100



Fiscal Year End December



Revenue (in US$ million) 4,463.93



Revenue (in CNY million) 30,265.42









SWOT Analysis



Strengths Weaknesses



Higher Returns vis-à-vis Competitors Dependence on Liquid Milk



Market Recognition Weak Operational Performance



Strategically Located Production Plants



Opportunities Threats



Junlebao Dairy Acquisition Growing Dairy Imports



Positive outlook for Chinese Dairy

Market









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China Mengniu Dairy Company Limited - SWOT Page 1

Profile

China Mengniu Dairy Company Limited



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 7

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7

2.2 Key Financial Performance Indicators .................................................................................................................10

2.2.1 Revenue and Operating Profit .........................................................................................................................10

2.2.2 Asset, Liabilities and Capex .............................................................................................................................11

2.2.3 Operational Efficiency ......................................................................................................................................12

2.2.4 Solvency ..........................................................................................................................................................13

2.2.5 Valuation ..........................................................................................................................................................14

2.3 Key Competitors ...................................................................................................................................................15

3 Recent Developments ........................................................................................................................... 16

4 SWOT Analysis ...................................................................................................................................... 17

4.1 SWOT Analysis - Overview ..................................................................................................................................17

4.2 Strengths ..............................................................................................................................................................17

4.3 Weaknesses .........................................................................................................................................................17

4.4 Opportunities ........................................................................................................................................................18

4.5 Threats .................................................................................................................................................................18

5 Company Statement .............................................................................................................................. 19

6 History .................................................................................................................................................... 21

7 China Mengniu Dairy Company Limited - Key Employees ................................................................. 22

8 Key Employee Biographies................................................................................................................... 23

9 Locations and Subsidiaries .................................................................................................................. 24

9.1 Head Office ..........................................................................................................................................................24

9.2 Other Locations and Subsidiaries ........................................................................................................................24

10 Appendix ................................................................................................................................................ 25

10.1 Methodology .........................................................................................................................................................25

10.2 Ratio Definitions ...................................................................................................................................................25

10.3 Disclaimer.............................................................................................................................................................29









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China Mengniu Dairy Company Limited - SWOT Page 2

Profile

China Mengniu Dairy Company Limited



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List of Tables



Table 1: Major Products and Services....................................................................................................................................6

Table 2: Key Ratio

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