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Limited Brands, Inc.: Company Profile and SWOT Analysis

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This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. ICD Research's "Limited Brands, Inc.: Company Profile and SWOT Analysis" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Limited Brands, Inc.

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Limited Brands, Inc.                                                        Financial Snapshot

                                                                            Operating Performance
Fast Facts
                                       Three Limited Parkway, Columbus,     The company reported revenues of US$9,613.00
Headquarters Address
                                       43230,United States of America       million during 2011, with a CAGR of -2.58% during
                                                                            2007–2011. Its revenue grew at an annual rate of
Telephone                              + 16144157000
                                                                            11.36% over the previous fiscal year. In 2011, the
                                                                            company recorded an operating margin of 13.36%, as
Fax                                    + 16144157094                        against 10.06% in 2010.

Website                                www.limitedbrands.com
                                                                            Revenue and Margins
Ticker Symbol, Stock Exchange          LTD, New York Stock Exchange

Number of Employees                    17,500

Fiscal Year End                        January

Revenue (in US$ million)               9,613.00




SWOT Analysis

Strengths                              Weaknesses

Extensive retail network               Legal issues

Strong financial performance           Limited liquidity position

Strong mix of brands and products

Opportunities                          Threats

Growth of web-based stores             Increase in online theft in the US

Infrastructural capacity enhancement   Increase in organized retail crime

International growth strategies        Rise in manpower costs

Strategic expansion of store network




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Limited Brands, Inc. - SWOT Profile                                                                              Page 1
Limited Brands, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................12
      2.2.4       Operational Efficiency ......................................................................................................................................13
      2.2.5       Solvency ..........................................................................................................................................................14
      2.2.6       Valuation ..........................................................................................................................................................15
    2.3       Key Competitors ...................................................................................................................................................16
3     Mergers & Acquisitions and Partnerships ........................................................................................... 17
    3.1       M&A and Partnerships Strategy ...........................................................................................................................17
4     Recent Developments ........................................................................................................................... 19
5     SWOT Analysis ...................................................................................................................................... 21
    5.1       SWOT Analysis - Overview ..................................................................................................................................21
    5.2       Strengths ..............................................................................................................................................................21
    5.3       Weaknesses .........................................................................................................................................................21
    5.4       Opportunities ........................................................................................................................................................22
    5.5       Threats .................................................................................................................................................................22
6     Company Statement .............................................................................................................................. 24
7     History .................................................................................................................................................... 26
8     Limited Brands, Inc. - Key Employees ................................................................................................. 28
9     Key Employee Biographies................................................................................................................... 29
10    Locations and Subsidiaries .................................................................................................................. 30
    10.1      Head Office ..........................................................................................................................................................30
    10.2      Other Locations and Subsidiaries ........................................................................................................................30
11    Appendix ................................................................................................................................................ 32
    11.1      Methodology .........................................................................................................................................................32
    11.2      Ratio Definitions ...................................................................................................................................................32
    11.3      Disclaimer.............................................................................................................................................................36




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Limited Brands, Inc. - SWOT Profile                                                                                                                                         Page 2
Limited Brands, Inc.

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List of Tables

Table 1: Major Prod
								
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