The Future of Interior Products in Italy to 2015: Eco-Friendly Home Improvement Products to Drive Demand by WMIntelligence

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“The Future of Interior Products in Italy to 2015: Eco-Friendly Home Improvement Products to Drive Demand” provides detailed market, category and company-specific insights into the operating environment for interior products manufacturers and retailers. This report is an essential read for anyone involved in operations or analysis of the interior product value chain, including product manufacturers, retailers, interior designers, raw material suppliers and industry analysts. The report is designed to provide a broad understanding of the interior products industry and specific detail on the performance of the key product categories. The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering the Italian interior products industry.

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									The Future of Interior Products in Italy
to 2015: Eco-Friendly Home
Improvement Products to Drive
Demand

Industry Forecast Report

Reference code: DS0003MR

Published: July 2011

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© World Market Intelligence. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS




 TABLE OF CONTENTS

 1      Introduction ......................................................................................................................... 19
     1.1 What is this Report About? ..............................................................................................................19
     1.2 Definitions .......................................................................................................................................19
     1.3 Summary Methodology ...................................................................................................................22
 2      Market Attractiveness of Interior Products in Italy........................................................... 24
     2.1 Interior Products Demand – Market Size .........................................................................................25
         2.1.1     Interior Products Demand – Market Forecast........................................................................................... 26
         2.1.2     Interior Products Market Size, Total ......................................................................................................... 27
         2.1.3     Interior Products Demand by Product Category ....................................................................................... 29
         2.1.4     Interior Product Demand Analysis by End User ....................................................................................... 33
         2.1.5     Interior Product Analysis by Distribution Channel .................................................................................... 37
     2.2 Market Trends and Key Drivers .......................................................................................................41
         2.2.1     Shift from small outlets to large supermarkets ......................................................................................... 41
         2.2.2     Immigration revives housing market ......................................................................................................... 41
         2.2.3     Socio-cultural change ............................................................................................................................... 41
         2.2.4     Online shopping ........................................................................................................................................ 41
         2.2.5     Awareness of eco-friendly products ......................................................................................................... 41
         2.2.6     Fusion of traditional design with modern functionality .............................................................................. 41
     2.3 Porter‟s Five Forces Analysis – Interior Products Manufacturing .....................................................43
         2.3.1     Bargaining Power of Supplier: low ............................................................................................................ 43
         2.3.2     Bargaining Power of Buyer: medium ........................................................................................................ 43
         2.3.3     Barrier to Entry: low to medium ................................................................................................................ 44
         2.3.4     Intensity of Rivalry: high............................................................................................................................ 44
         2.3.5     Threat of Substitution: low to medium ...................................................................................................... 44
     2.4 Porter‟s Five Force Analysis: Interior Products Retailing .................................................................45
         2.4.1     Bargaining power of suppliers: medium ................................................................................................... 45
         2.4.2     Bargaining power of buyer: medium to high ............................................................................................. 45
         2.4.3     Barrier to entry: medium ........................................................................................................................... 46
         2.4.4     Intensity of rivalry: high ............................................................................................................................. 46
         2.4.5     Threat of substitutes: medium .................................................................................................................. 46
     2.5 Benchmarking with Key European Markets .....................................................................................47
 3      Bathroom Products ............................................................................................................. 48
     3.1 Demand Dynamics and Forecast of Bathroom Products .................................................................48
         3.1.1     Bathroom Products Market Size ............................................................................................................... 48
         3.1.2     Bathroom Products Analysis by Product Segment ................................................................................... 50
         3.1.3     Bathroom Products Analysis by End User ................................................................................................ 54
         3.1.4     Bathroom Products Analysis by Distribution Channel .............................................................................. 58

 Future of Interior Products in Italy to 2015                                                                                                   Published July 2011
 © World Market Intelligence. This report is a licensed product and is not to be photocopied                                                                   Page 2
TABLE OF CONTENTS




     3.2 Bathroom Products Production Dynamics .......................................................................................62
     3.3 Bathroom Products Imports and Exports .........................................................................................64
     3.4 Bathroom Products Key Trends and Drivers ...................................................................................68
 4      Bedroom Products .............................................................................................................. 69
     4.1 Demand Dynamics and Forecast of Bedroom Produ
								
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