Future of Wallcovering Products in Germany to 2015: Market Profile

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					      Future of Wallcovering Products in
      Germany to 2015: Market Profile

      Market Profile

      Reference code: DS0021MP

      Published: Aug 2011



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© World Market Intelligence. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS




 TABLE OF CONTENTS

 1      Introduction ........................................................................................................................... 8
     1.1 What is this Report About? ............................................................................................................... 8
     1.2 Definitions ........................................................................................................................................ 8
     1.3 Summary Methodology ...................................................................................................................11
 2      Interior Products Market Attractiveness ........................................................................... 13
     2.1 Interior Products Market Size and Forecast.....................................................................................14
         2.1.1     Interior Products Market Size, Total ......................................................................................................... 15
         2.1.2     Interior Products Demand by Product Category ....................................................................................... 17
         2.1.3     Interior Product Analysis by Distribution Channel .................................................................................... 21
     2.2 Market Trends and Key Drivers .......................................................................................................25
         2.2.1     Austerity giving way to increased spending ............................................................................................. 25
         2.2.2     Stable GDP growth augurs well ................................................................................................................ 25
         2.2.3     Real estate market showing signs of recovery ......................................................................................... 25
         2.2.4     Resurgent DIY format buoyed by mass media ......................................................................................... 25
         2.2.5     Leadership in eco-friendly products .......................................................................................................... 25
     2.3 Benchmarking with Key European Markets .....................................................................................26
 3      Wallcoverings ...................................................................................................................... 27
     3.1 Demand Dynamics and Forecast of Wallcoverings .........................................................................27
         3.1.1     Wallcoverings Market Size ....................................................................................................................... 27
         3.1.2     Wallcoverings Analysis by Product Segment ........................................................................................... 29
         3.1.3     Wallcoverings Analysis by End User ........................................................................................................ 33
         3.1.4     Wallcoverings Analysis by Distribution Channel ...................................................................................... 37
     3.2 Wallcoverings Production Dynamics ...............................................................................................41
     3.3 Wallcoverings Imports and Exports .................................................................................................43
     3.4 Wallcoverings Key Trends and Drivers ............................................................................................47
 4      Competitive Landscape and Strategic Insights ................................................................ 48
     4.1 Competitive Landscape – Manufacturing ........................................................................................48
     4.2 Key Manufacturing Companies .......................................................................................................48
     4.3 Florian Schulz GmbH – Company Overview ...................................................................................50
         4.3.1     Florian Schulz GmbH – Key Facts ........................................................................................................... 50
         4.3.2     Florian Schulz GmbH – Major Products and Services ............................................................................. 50
         4.3.3     Florian Schulz GmbH – Major Competitors .............................................................................................. 51
         4.3.4     Florian Schulz GmbH – Key Employees .................................................................................................. 51
     4.4 Wilkening + Hahne GmbH+Co.KG – Company Overview ...............................................................52
         4.4.1     Wilkening + Hahne GmbH+Co.KG – Key Facts ....................................................................................... 52
         4.4.2     Wilkening + Hahne GmbH+Co.KG – Major Products and Services ......................................................... 53


 Future of Wallcovering Products in Germany to 2015: Market Profile                                                                   Published Aug 2011
 © World Market Intelligence. This report is a licensed product and is not to be photocopied                                                       Page 2
TABLE OF CONTENTS




        4.4.3     Wilkening + Hahne GmbH+Co.KG – Major Competitors ......................................................................... 53
    4.5 Keramag Keramische Werke AG – Company Overview ..................................................................54
        4.5.1     Keramag Keramische Werke AG – Key Facts ......................................................................................... 54
        4.5.2     Keramag Keramische Werke AG – Major Products and Services ........................................................... 55
        4.5.3     Keramag Keramische Werke AG – Major Competitors ............................................................................ 55
        4.5.4     Keramag Keramische Werke AG – Key Employees ................................................................................ 56
    4.6 Sedus Stoll AG - Company Overview ..............................................................................................57
        4.
				
DOCUMENT INFO
Description: "Future of Wallcovering Products in Germany to 2015: Market Profile" provides detailed market, category and company-specific insights into the operating environment for wallcovering products manufacturers and retailers. This report is an essential read for anyone involved in operations or analysis of the interior product value chain, including product manufacturers, retailers, interior designers, raw material suppliers and industry analysts. The report is designed to provide a broad understanding of the wallcovering products market and specific detail on the performance of the key product categories. The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering German wallcovering products market.
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