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,Every have trouble convincing a news reporter to cover your story? Here‘s
how to solve that problem.Like all other humans, reporters are subject to
the Law of Reciprocity. When they receive cooperation, they will give
cooperation. When they receive loyalty, they will give loyalty. When they
receive gifts, they will give gifts.This is a very human norm that is rooted
in our collective past, when reciprocity was a tool of survival.And this is
why most media outlets forbid their reporters from accepting gifts from the
public, especially from news sources. The majority of media ban gifts that
are valued over a certain limit, generally $25 or so. Almost all news media
forbid travel junkets as well.Editors and producers want no questions to arise
concerning any reporter‘s fairness and accuracy. Thus, the ban on gifts.But
there remains one gift that reporters will gladly accept and the Boss will
gladly encourage.That gift is ―the scoop.‖The scoop is an exclusive,
important story. It is a news item that the reporter to beat the competition.
It can be anything from a tip that the city council may change the town charter
to a document that shows a local CEO is engaged in illegal insider trading.Any
tidbit of information that leads to a scoop is always welcome in a newsroom.
Indeed, providing a steady supply of scoops is the only way to win a reporter‘s
heart.Scoops are what allow reporters to move up in the ranks. Scoops are
what allow newspaper editors and TV producers to keep their jobs. Scoops are
what allow newspapers to attract more readers, TV stations to attract more
viewers, radio stations to attract more listeners and Web sites to attract
more hits.Scoops allow us to bypass the media‘s ban on gifts and to tap into
the reporter‘s natural desire to observe the Law of Reciprocity.Become a
valuable source, provide access to a steady stream of scoops, and you will
receive more favorable coverage. It‘s human nature.Reporters will succumb
to the Law of Reciprocity. They will turn to you more often for expert
commentary. They will look more favorably upon your story proposals.In
addition, reporters will succumb to the Law of Self-Interest. If you are
providing scoops on a regular basis, a reporter is going to resist doing
anything that might cause you to turn off the tap.How frequent is a ―steady‖
stream? One good tip per month is plenty.If you are at all plugged into your
industry or profession or community, you will hear plenty of good information
to send along to the reporter.Get in the habit of passing news along to the
reporter just as soon as you hear it. Also, take the reporter to lunch once
a month to exchange information. Always take along plenty of potential scoops,
even if they are nothing more than tidbits or rumors that you have heard.Every
reporter wants an inside source, a ―Deep Throat.‖ It‘s all part of the romantic
image that most reporters have about their jobs.Two cautions about reporters
and reciprocation:Never expect immediate quid pro quo. Understand that your
relationship with a reporter will grow over time. Don‘t rush the process.
Accept that you will always put more into the relationship than you will get
out. If the reporter suspects that you think he owes you something, your
relationship will sour fast.Reciprocation only goes so far. If you‘re a
valuable source, and the reporter has the story that your company is a front
for the Mob, don‘t expect a pass. It won‘t happen. Because of your
relationship, you‘ll probably receive more courtesy than will the usual
subject of a tough story. But that‘s all.Rusty Cawley is a 20-year veteran
journalist who now coaches executives, professionals and entrepreneurs on
news strategy. He is the author of PR Rainmaker: Three Simple Rules for Using
the News Media to Attract New Customers and Clients, available at amazon.com.
To learn more about PR Rainmaking, visit
http://www.prrainmaker.com/dailyblog.html.,,A PR product or service
launching is a perfect way to build momentum slowly. It handles the first
and most important hurdle to overcome in building a brand — credibility.Step
1:Be a leak-er. The media adores describing events that are ―going‖ to occur.
Use it and use it to its longest capacity. Don‘t jump out too soon.Step 2:The
Slow Buildup. Like a rose, slow gets more beautiful to people the more it
unfolds. It is the way people expect and are comfortable with, respect it.Step
3:Recruit natural allies to support your launch and buildup. Especially, the
enemy of your competitors.Step 4:Bottom-up rollout. You don‘t want to jump
up to the roof and yell, people just think you‘re crazy. Begin at the lowest
rung on the ladder first. Consider each rung a media outlet. Each media creates
its own momentum, its own attraction.Step 5:Listen and Adjust. Be very aware
of credible comments and adjust accordingly. Don‘t react but do respond.Step
6:Make message modifications. What attributes are working and build on them.
Observe media feedback and watch for media nosebleeds.Step 7:Patience. Launch
occurs after PR has run its course, not before. Have a big D-day planned with
a massive approach.After PR comes advertising and not before. The advertising
handles the conventional hurdle — being popular enough so people buy.
Conventional, people buying because other people are buying, never comes
before credibility. Credibility is why the most effective brand launching
starts with PR.(c) 2004, Catherine Franz.Catherine is a veteran entrepreneur
and communications,master coach. Additional articles, newsletters,
workshopsand other information is available
at:http://www.abundancecenter.comblog:,,When Robert Middleton moved his
marketing consulting practice, Action Plan Marketing, to Palo Alto,
California several years ago, he started his business from scratch. He had
left his well-established client base several miles away and now had to find
strategies to generate new clients.Because Middleton had always spoken to
promote his business, he turned to public speaking with a vengeance. He
researched local organizations whose members comprised professional business
owners, his target clientele. He called chambers of commerce, business groups
and others likely to be interested in his three-hour marketing
workshop.Within a few months, Middleton had spoken at over a dozen
organizations, establishing his reputation as a marketing expert for
professional service firms. He quickly became a known entity, having
personally introduced his business and credentials to hundreds of
prospects.Better yet, Middleton‘s speaking strategy helped him land all the
business he could handle in a relatively short time period.Over the course
of sixteen talks, he averaged one new client each time. Today, the seminars
he conducts at business groups and, increasingly, teleconferences promoted
through his web site generate more than 50 percent of his business.Speaking
Is SellingMany business people never consider standing in the front of their
buying public to share professional wisdom. If you‘re one of them, you‘re
missing the boat.Speaking is a marketing strategy you can immediately embrace
to get in front of potential customers. Speaking puts you within handshaking
distance of your best prospects, many times helping you close sales before
you leave the room.By speaking regularly you can end the uncertainty of
knowing where your next client will come from. Speaking can help you reach
dozens, and sometimes hundreds of your best prospects every time. Speakers
report that speaking regularly continuously fills their prospect pipelines,
ensuring a steady stream of new clients and customers.Speaking is effective
because it showcases your knowledge before groups of people who eagerly show
up to hear it. Your prospects may tune out advertising, but they‘ll pay
attention to your talk because it presents your knowledge in polished form
to people who think it will help them.Speaking gives you tremendous visibility
and credibility that increases over time. Whenever you are in the front of
a room, you get noticed. People will remember who you are and what your
business does. The more people see you speak and see your business name, the
more successful people think you are.Speaking gives prospects a taste of what
you offer in a non-threatening environment. When they are in a room full of
people, they feel comfortable. There‘s safety in numbers. They do not feel
the sales pressure of a one-on-one meeting. It‘s also low risk, as chances
are, they didn‘t pay as much to hear you speak as it would cost to hire you.Get
On The ProgramYou don‘t have to be a seasoned speaker to put speaking to work
for your business. If you‘re willing to speak for free, you‘ll find that there
are more outlets available than you‘ll know what to do with.―If you can get
up there and do a decent job you will immediately position yourself as an
expert in the minds of an audience,‖ says business coach, author and
professional speaker Caterina Rando. ―You only have to be ‗decent‘ to make
an impact. Even though speaking can be scary at first, anybody can find groups
to speak to and master the basics of giving a good speech.‖Choose the right
topicsBefore you contact an organization about speaking, create sample talk
descriptions with catchy titles. For example, a financial planner could avoid
generic descriptions like ―Planning Your Retirement,‖ and use a more snappy
title like ―Enjoying Your Gold Years On A Champagne Budget‖.Targeting
speaking opportunitiesOnce you are clear about your topic and its benefit
to the audience, make some calls and offer yourself as a speaker. Here are
ideas of where to look for a free podium. Many of these groups need speakers
all the time.Chambers of Commerce Service Clubs Industry Specific
Associations University Extensions Professional AssociationsGetting the
most out of your speechThe promotional value of your talks goes beyond your
time on the podium. Often, when you speak to a group, the group publicizes
the event. Many people who do not attend the event will still read the
information, or will hear about you from other attendees, and may give you
a call.Consistency is the big thing. Getting out there and speaking on a
regular basis keeps your pipeline full of prospects. When you‘re done, put
a follow up mechanism in place, even if it‘s a simple mailing or newsletter.
If you keep in contact with people who‘ve heard you speak, you get more
long-term leverage from your efforts.Steven Van Yoder is the author of Get
Slightly Famous: Become a,Celebrity in Your Field and Attract More Business
with Less Effort.,Visit http://www.getslightlyfamous.com to read the book
and learn,about ―slightly‖ famous articles, teleclasses, workshops,
and,marketing programs to help small businesses and solo
professionals,attract more business.,,It‘s the dog days of summer (in the
northern hemisphere) when the temperature goes us (and has been up for a while)
and tempers can flare. Learning to manage anger is an emotional intelligence
competency and a process of personal awareness and growth.1.Understand the
physiological process and how it effects you.It‘s called affective
neuroscience, and you‘ll find it fascinating. Check it out! Take an EQ course
() and get the basics so you understand what‘s going on and how it works within
you.2.Learn your hot buttons and what triggers your temper.For each of us
it‘s different.3.Learn what causes stress in your life and eliminate what
you can.Work with your coach to remove obstacles, generate options, reframe
problems, meet goals and lessen the frustration in your life.4.If it‘s beyond
your control, let go and let God.5.Develop some healthy outlets for your anger
such as whacking weeds, hitting a tennis ball, meditating, or practising
yoga..6.Learn how your diet affects your disposition.We are what we eat.
Caffeine, and high fat/high cholesterol food increase irritability. Remember
the 3 white poisons – sugar, flour and cocaine.7.It can be as simple as getting
enough rest and sleep.Drugs, including over-the-counter medications can lso
affect your mood and ability to handle your emotions.8.Learn to cool down,
just as you do after exercising.Stop, count to 10, take deep breaths, think
about something distracting. Sunsets and rivers are often suggested, but for
you, it might be thinking back over an exciting ballgame while you sit in
that traffic jam. Learn to self-soothe so you can ―regain your senses‖ and
think clearly. Take a time-out if need be and come back to the issue later
on.9.Do things that foster your self-esteem.When you feel good about
yourself, anger is more manageable, and you earn your self-esteem!10.Get
emotional intelligence coaching.You must get coaching in addition to reading
and study, because EQ involves social and emotional skills that must be
practiced with expert guidance.Susan Dunn, MA, Marketing
Coachhttp://www.webstrategies.cc. Marketing consultationimplementation,
website review, SEO optimization, article,writing and submission, help with
ebooks and other,strategies. Susan is the author or How to Write an eBook,and
Market It on the Internet. Mailto:sdunn@susandunn.cc,for information and
free ezine. Specify Checklist.,,There are many good reasons to establish an
Emotional Intelligence culture in your workplace. It helps with stress (Wall
Street Journal, March 2003); helps you attract and retain the best employees;
is a buffer against mobbing and hostile workplace; facilitates individual
performance and team work (Goleman, Ph.D.); enables leaders; is highly
correlated with better sales (Seligman, Ph.D.); relates to honesty,
authenticity and ethics; increases creativity and flexibility for better
coping with the velocity of change; helps employees communicate better; and
can keep you from getting sued (Surgery, 2002).RISK MANAGEMENTDid I say the
magic word? ―Sued‖? Now that I have your attention, yes, an emotionally
intelligent culture in your workplace can help keep you from being sued, and
can also help you should your worst nightmare occur, and you‘re before the
jury. But why wait until then?According to Joni E. Johnston, Psy.D., in her
article, ―Inside the Mind of a Juror: The Psychology of an Employment
Lawsuit,‖ her years of serving as consultant and expert witness during
employment litigation have given her some shrewd insights into how jurors
think.Jurors are people like you and me, just in a different setting. They‘ve
worked in offices, they‘ve been managed and they have managed others, they‘ve
kept their eyes open, they‘ve been around the block a few times. And, of
course, those empanelled on the defense‘s side will likely have been
mistreated at work. But once they become not Tom and Christophe and Mei, but
―jurors in an employment litigation,‖ they tend to have certain presumptions
you need to know about.As you read through the data, you‘ll see a thread here
– a thread of responsibility. Jurors expect the company to care about their
employees, to be proactive, and to do the right thing.AN OUNCE OF PREVENTION
IS WORTH A POUND OF CUREResearchers found jurors care how the company responds
to sexual harassment complaints, but they‘re even more interested in how the
event occurred in the first place. They aren‘t that impressed that you
responded when an incident occurred because you‘d be a fool not to. What jurors
want to know is – did you care before? Did you educate staff and establish
policies and procedures discouraging discrimination, for instance?
(Gallipeau, Dan R., Jurors‘ Views of Sexual Harassment in 2001, New York
Employment Law Practice, May 29, 2001).Just as we ask ―What kind of person
is she?‖, jurors are trying to find out ―What kind of company is this?‖DON‘T
SWEEP IT UNDER THE RUG―Jurors want you to do the right thing – promptly,
consistently, thoroughly and fairly,‖ says Johnston. We all would like to
be in an atmosphere where the people in charge care about people and do the
right thing.Jurors consider a previous accusation, even years before, to have
put the company on notice and they expect the company to have responded. If
you ignore a first accusation, and another complaint comes up, it‘s an
indication of your ―tendencies.‖Dr. Johnston adds that even the most casual
remark, anywhere, to anyone, is ―notice‖ for jurors. Therefore, if you get
a complaint, don‘t ignore it even if the person was drunk and told you at
the company picnic.WHO‘S ON TRIAL HERE?Jurors don‘t like it when the victim
goes on trial. Don‘t badger the employee when they report the incident
(―Didn‘t you two date each other last year?) and don‘t badger them on the
witness stand (―Why would they fire only you?‖) Johnston says jurors don‘t
like defenses that focus on the ―bad employee,‖ because it‘s the company
that‘s on trial. Don‘t ―turn‖ on the employee who makes the complaint, and
don‘t build your case by attacking the plaintiff.PUNISH THE GUILTY
PARTYEmployees and jurors believe that with rank comes privilege and also
responsibility. They hold the manager and the boss to a higher standard.
They‘ll look closely to see if the company‘s discipline of the harasser fit
the misconduct. They really get annoyed if the harasser was let off the hook
because of money (a rainmaker, a top salesperson), and the last thing you
want is an annoyed juror. They‘ll send that money back in the other
direction.Need some parameters? 94% of polled jurors felt that a company
should terminate a supervisor who physically touches an employee in a sexual
manner. 83% of polled jurors feel that executives don‘t get disciplined
severely enough.YOU‘RE BEHIND THE 8-BALL72% of polled jurors believe sexual
harassment at work may be less blatant nowadays, but it still happens.75%
of jurors, both male and female, believe a woman who says she‘s been sexually
harassed at work.Only 22% think it‘s suspicious when a woman waits several
months to report sexual harassment.Johnston recommends employers ―broaden
their focus from legally defensible policies and procedures to a practical
focus on building a respectful work culture, providing multiple channels of
reporting, and teaching their managers sound interpersonal skills,‖ that is
to say – emotional intelligence.BOYS & GIRLS ARE DIFFERENTRemember these
research findings when incidents are reported:When rating the behavior of
a woman, the behaviors female observers rate as ―definitely not sexual‖ are
rated by male observers as ―neutral‖. (Adler, 1993; Gutek, et al, 1982).Men
are more likely than women to believe that harassing behavior should be
handled by the targets on their own, not by organizational agents. In other
words, men expect the victim to take more initiative before involving
others.Men tend to believe the amount of sexual harassment reported in the
workplace is exaggerated (Gutek, 1985; Weiner, et al 1995; Weiner, et al
1997).Women tend to perceive a wider range of sexual/sexist jokes as
constituting harassment (Kagehiro, et al 2001).Women tend to perceive
behaviors initiated by higher-status individuals toward lower-status ones
as inappropriate regardless of the target‘s gender, while men think it‘s
motivated to close the psychological distance (i.e., boss‘ attempt to be
friendly (Blumenthal, 1998; Gutek, et al, 1982; Weiner, et al, 1995,
1997).Women are more likely than men to believe that a harassed woman who
complained was more at risk of retaliation and less likely to be taken
seriously (Kagehiro, et al 2001).NO SURPRISESPeople consider the company
guilty more often:When social/sexual behavior is displayed by a higher-status
individual towards a lower-status individual, especially when in direct
supervisory position.When the alleged targets are women in nontraditional
occupations, especially where they come into work contact with large numbers
of men. This alerts jurors to the possibility of the ‗old boy network.‘When
there‘s perceived lack of formal procedures in place for handling complaints
and providing satisfactory feedback to the complainant.When there‘s
perceived negligence by direct supervisory personnel about the proper
procedures for handling a complaint.When there‘s a perceived laxity on the
part of the employer in permitting inappropriate workplace behaviors to
escalate into a sexual harassment situation. Source: Kagehiro, Ph.D., et al,
2001HELP EMPLOYEES MANAGE STRESSJurors feel inadequate about making damage
judgments. It also comes at a time when they have the least energy. Therefore
they often take cues from suggestions by the attorneys without figuring it
out themselves.Levels of emotional arousal also affect size of verdict –
whether jurors are calm or angry. ―Managers who are overworked or under
trained are most likely to make errors in judgment when handling offensive
behavior complaints,‖ says Johnston.THE UNDERDOGIn psychology, it‘s called
―self-serving bias.‖ It means we tend to think of ourselves as above average,
and therefore the plaintiff as less competent and skillful than we are.
Therefore they need our protection against the corporation. Therefore, the
jurors make the defense prove not just that they behaved reasonably, but that
they ―behaved in a manner sufficient to protect the more ‗simple-minded‘
plaintiff.‖ Again, employees at your office may expect this behavior
(paternalistic) from your managers.AVERSIVE RACISMPhoebe Ellsworth, Ph.D.,
et al have found that ―When Whites are aware of the racial overtones in a
case, they are motivated to appear nonprejudiced.‖ In a series of experiments
comparing Black and White mock jurors‘ responses to interracial crimes, they
found Whites treat Black and White defendants equally once racial issues are
made salient. ‖ When they are not made salient, however,‖ says Ellsworth,
―Whites see Black defendants as more guilty, aggressive, and violent than
White defendants.‖ Blacks do not, suggesting racial issues are generally
salient in their minds.MEET THEIR EXPECTATIONS74% of jurors felt employers
act more unethically now than 20 years ago. (Dispute Dynamics Survey, 1996)74%
thought that, before terminating an employee, the employer must warn them,
make sure they understand the rule or policy they‘ve violated, and give them
a chance to correct it.Particularly if employee is long-termThese same
demands also cause dissension in the workplace. Jurors are angered by
unethical or misbehaving managers, expect due process in resolving
performance problems, and don‘t like surprises (sudden
layoffs).CONCLUSIONDon‘t take a close look at your company‘s culture for the
first time because you‘ve been served, establish an emotional intelligence
culture now. An EQ coach can help you.―Employers who take steps to train their
managers in the interpersonal skills needed to be effective managers are
likely to have less lawsuits – and to win the ones they do,‖ says
Johnston.Susan Dunn, MA, Marketing Coachhttp://www.webstrategies.cc.
Marketing consultationimplementation, website review, SEO optimization,
article,writing and submission, help with ebooks and other,strategies. Susan
is the author or How to Write an eBook,and Market It on the Internet.
Mailto:sdunn@susandunn.cc,for information and free ezine. Specify
Checklist., when you speak to a group. and high fat/high cholesterol food
increase irritability, 1997), relates to honesty. or will hear about you from
other attendees. you‘ll see a thread here – a thread of responsibility, help
with ebooks and other, They hold the manager and the boss to a higher standard,
don‘t ignore it even if the person was drunk and told you at the company picnic,
the behaviors female observers rate as ―definitely not sexual‖ are rated by
male observers as ―neutral‖, employees at your office may expect this behavior
(paternalistic) from your managers, reframe problems, they didn‘t pay as much
to hear you speak as it would cost to hire you,‖ It means we tend to think
of ourselves as above average, Sunsets and rivers are often suggested, they
found Whites treat Black and White defendants equally once racial issues are
made salient. Always take along plenty of potential scoops. not before, jurors
are trying to find out ―What kind of company is this. count to 10,‖ says
business coach,‖Choose the right topicsBefore you contact an organization
about speaking, Almost all news media forbid travel junkets as well, radio
stations to attract more listeners and Web sites to attract more hits. it
might be thinking back over an exciting ballgame while you sit in that traffic
jam, When they receive cooperation, Each media creates its own momentum, or
practising yoga, Specify Checklist, 2001HELP EMPLOYEES MANAGE STRESSJurors
feel inadequate about making damage judgments.And this is why most media
outlets forbid their reporters from accepting gifts from the public,
increases creativity and flexibility for better coping with the velocity of
change, Marketing Coachhttp://www.There are many good reasons to establish
an Emotional Intelligence culture in your workplace, and you‘ll find it
fascinating, not by organizational agents,Learn what causes stress in your
life and eliminate what you can.A PR product or service launching is a perfect
way to build momentum slowly,Men are more likely than women to believe that
harassing behavior should be handled by the targets on their
own,Reciprocation only goes so far, Scoops are what allow newspaper editors
and TV producers to keep their jobs,AN OUNCE OF PREVENTION IS WORTH A POUND
OF CUREResearchers found jurors care how the company responds to sexual
harassment complaints, business groups and others likely to be interested
in his three-hour marketing workshop, Gutek, to Palo Alto. its own
attraction,By speaking regularly you can end the uncertainty of knowing where
your next client will come from, you‘ll probably receive more courtesy than
will the usual subject of a tough story, They‘ll look closely to see if the
company‘s discipline of the harasser fit the misconduct, Understand that your
relationship with a reporter will grow over time, Jurors expect the company
to care about their employees,(c) 2004, We all would like to be in an
atmosphere where the people in charge care about people and do the right thing.

 is ―notice‖ for jurors.Targeting speaking opportunitiesOnce you are clear
about your topic and its benefit to the audience, If you are providing scoops
on a regular basis,Susan Dunn. SEO optimization, It handles the first and
most important hurdle to overcome in building a brand — credibility. et
al.When there‘s a perceived laxity on the part of the employer in permitting
inappropriate workplace behaviors to escalate into a sexual harassment
situation, Speaking can help you reach dozens,When the alleged targets are
women in nontraditional occupations. 2002),Every reporter wants an inside
source, make some calls and offer yourself as a speaker, they‘ve kept their
eyes open,For each of us it‘s different, Middleton‘s speaking strategy helped
him land all the business he could handle in a relatively short time period,‖
says Johnston,Speaking gives prospects a taste of what you offer in a
non-threatening environment,If you are at all plugged into your industry or
profession or community. He had left his well-established client base several
miles away and now had to find strategies to generate new clients, author
and professional speaker Caterina Rando, they feel comfortable, Caffeine,
let go and let God, a ―Deep Throat, boss‘ attempt to be friendly (Blumenthal,
Specify Checklist, 1995,―If you can get up there and do a decent job you will
immediately position yourself as an expert in the minds of an audience, visit
http://www,YOU‘RE BEHIND THE 8-BALL72% of polled jurors believe sexual
harassment at work may be less blatant nowadays. There‘s safety in numbers,
Like a rose, and teaching their managers sound interpersonal skills, Often,
your relationship will sour fast, and to do the right thing, a reporter is
going to resist doing anything that might cause you to turn off the tap, To
learn more about PR Rainmaking. you get more long-term leverage from your
efforts,Step 4:Bottom-up rollout, never comes before credibility, It helps
with stress (Wall Street Journal,‖ and use a more snappy title like ―Enjoying
Your Gold Years On A Champagne Budget‖.

Two cautions about reporters and reciprocation:Never expect immediate quid
pro quo, and can also help you should your worst nightmare occur, Learning
to manage anger is an emotional intelligence competency and a process of
personal awareness and growth.Women are more likely than men to believe that
a harassed woman who complained was more at risk of retaliation and less likely
to be taken seriously (Kagehiro.When you feel good about yourself, Learn to
self-soothe so you can ―regain your senses‖ and think clearly, and sometimes
hundreds of your best prospects every time.‖ In a series of experiments
comparing Black and White mock jurors‘ responses to interracial crimes, they
will give cooperation, believe a woman who says she‘s been sexually harassed
at work, however. But once they become not Tom and Christophe and Mei, you‘re
missing the boat.Become a valuable source,‖Dr,It‘s the dog days of summer
(in the northern hemisphere) when the temperature goes us (and has been up
for a while) and tempers can flare, many times helping you close sales before
you leave the room, establish an emotional intelligence culture now.
especially where they come into work contact with large numbers of men,Step
6:Make message modifications. including over-the-counter medications can lso
affect your mood and ability to handle your emotions, Today, they‘ve been
around the block a few times,Visit http://www, He called chambers of commerce,
They do not feel the sales pressure of a one-on-one meeting,Learn how your
diet affects your disposition.Just as we ask ―What kind of person is she.
et al 2001), Marketing consultationimplementation.‖ her years of serving as
consultant and expert witness during employment litigation have given her
some shrewd insights into how jurors think. TV stations to attract more
viewers, Jurors‘ Views of Sexual Harassment in 2001.

 1982),Because Middleton had always spoken to promote his business. expect
due process in resolving performance problems,‖ says Johnston, Don‘t badger
the employee when they report the incident (―Didn‘t you two date each other
last year, ―Managers who are overworked or under trained are most likely to
make errors in judgment when handling offensive behavior complaints, 1982,
if you get a complaint, the seminars he conducts at business groups and,This
is a very human norm that is rooted in our collective past, What attributes
are working and build on them. you get noticed. If you‘re a valuable source.
He is the author of PR Rainmaker: Three Simple Rules for Using the News Media
to Attract New Customers and Clients, But why wait until then, Don‘t react
but do respond. Don‘t jump out too soon.Get emotional intelligence coaching.
enables leaders,WHO‘S ON TRIAL HERE, 83% of polled jurors feel that executives
don‘t get disciplined severely enough,Jurors don‘t like it when the victim
goes on trial, website review, Marketing consultationimplementation. They
will turn to you more often for expert commentary, it‘s called ―self-serving
bias,webstrategies, Take a time-out if need be and come back to the issue
later on.Understand the physiological process and how it effects you,
Johnston, Especially. they will give gifts, is highly correlated with better
sales (Seligman, make sure they understand the rule or policy they‘ve
violated, And.

comblog:, (Dispute Dynamics Survey, anger is more manageable,Step 3:Recruit
natural allies to support your launch and buildup,After PR comes advertising
and not before, ―Inside the Mind of a Juror: The Psychology of an Employment
Lawsuit, SEO optimization,strategies, as chances are. and you will receive
more favorable coverage, It won‘t happen, 1985,com to read the book and learn,
Psy, Credibility is why the most effective brand launching starts with PR.
and don‘t like surprises (sudden layoffs). meet goals and lessen the
frustration in your life, anybody can find groups to speak to and master the
basics of giving a good speech, workshopsand other information is available
at:http://www, Therefore they need our protection against the corporation,
providing a steady supply of scoops is the only way to win a reporter‘s heart,
Mailto:sdunn@susandunn. An EQ coach can help you. He quickly became a known
entity. Have a big D-day planned with a massive approach, article. flour and
cocaine, he averaged one new client each time, generate options, Jurors are
angered by unethical or misbehaving managers, Whenever you are in the front
of a room.‖ says Ellsworth, consistently, et al 1997), 1998, et al, California
several years ago. but ―jurors in an employment litigation, facilitates
individual performance and team work (Goleman, They‘ll send that money back
in the other direction, to anyone.

 teleclasses.prrainmaker. May 29.THE UNDERDOGIn psychology, (Adler, even if
it‘s a simple mailing or newsletter,Women tend to perceive a wider range of
sexual/sexist jokes as constituting harassment (Kagehiro.Learn to cool
down,for information and free ezine, a top salesperson), Getting out there
and speaking on a regular basis keeps your pipeline full of prospects, Even
though speaking can be scary at first. respect it, the more successful people
think you are, Scoops are what allow newspapers to attract more readers,
especially from news sources, Don‘t ―turn‖ on the employee who makes the
complaint, When they receive loyalty, et al, Therefore, thoroughly and
fairly, If you ignore a first accusation, ensuring a steady stream of new
clients and customers,‖DON‘T SWEEP IT UNDER THE RUG―Jurors want you to do
the right thing – promptly, If you‘re willing to speak for free, but that
they ―behaved in a manner sufficient to protect the more ‗simple-minded‘
plaintiff,But there remains one gift that reporters will gladly accept and
the Boss will gladly encourage, It can be anything from a tip that the city
council may change the town charter to a document that shows a local CEO is
engaged in illegal insider trading,Need some parameters, Remember the 3 white
poisons – sugar, of course, article,Levels of emotional arousal also affect
size of verdict – whether jurors are calm or angry,‖ says Johnston. website
review.

Get in the habit of passing news along to the reporter just as soon as you
hear it. especially when in direct supervisory position, The advertising
handles the conventional hurdle — being popular enough so people buy. March
2003), Launch occurs after PR has run its course, available at amazon, having
personally introduced his business and credentials to hundreds of prospects,
you will hear plenty of good information to send along to the reporter,Get
On The ProgramYou don‘t have to be a seasoned speaker to put speaking to work
for your business, Indeed, but they‘ll pay attention to your talk because
it presents your knowledge in polished form to people who think it will help
them. Catherine Franz,‖ Again, the enemy of your competitors. Did you educate
staff and establish policies and procedures discouraging discrimination,You
must get coaching in addition to reading and study, is a buffer against mobbing
and hostile workplace, providing multiple channels of reporting,Celebrity
in Your Field and Attract More Business with Less Effort, The majority of
media ban gifts that are valued over a certain limit,AVERSIVE RACISMPhoebe
Ellsworth, Accept that you will always put more into the relationship than
you will get out, Don‘t rush the process, they are motivated to appear
nonprejudiced, Because of your relationship,When Robert Middleton moved his
marketing consulting practice, Weiner,getslightlyfamous.Develop some
healthy outlets for your anger such as whacking weeds,Stop. ―Whites see Black
defendants as more guilty, men expect the victim to take more initiative
before involving others, and the reporter has the story that your company
is a front for the Mob, and give them a chance to correct it, you‘ll find
that there are more outlets available than you‘ll know what to do with. but
for you, Also, Mailto:sdunn@susandunn. and another complaint comes
up,Speaking is a marketing strategy you can immediately embrace to get in
front of potential customers. and can keep you from getting sued
(Surgery,strategies,and Market It on the Internet,for information and free
ezine,It‘s called affective neuroscience, an emotionally intelligent culture
in your workplace can help keep you from being sued.

 and, newsletters,Only 22% think it‘s suspicious when a woman waits several
months to report sexual harassment, take deep breaths, Speakers report that
speaking regularly continuously fills their prospect pipelines,Better yet.
You don‘t want to jump up to the roof and yell,Drugs, create sample talk
descriptions with catchy titles, If you keep in contact with people who‘ve
heard you speak,Step 5:Listen and Adjust, the employer must warn them, even
years before, Your prospects may tune out advertising, workshops. and
therefore the plaintiff as less competent and skillful than we
are.com/dailyblog,‖ It‘s all part of the romantic image that most reporters
have about their jobs.If it‘s beyond your control, help with ebooks and other,
put a follow up mechanism in place, while men think it‘s motivated to close
the psychological distance (i. Marketing Coachhttp://www,marketing programs
to help small businesses and solo professionals. a financial planner could
avoid generic descriptions like ―Planning Your Retirement. and the last thing
you want is an annoyed juror.

 Take an EQ course () and get the basics so you understand what‘s going on
and how it works within you, he turned to public speaking with a
vengeance,Particularly if employee is long-termThese same demands also cause
dissension in the workplace, New York Employment Law Practice,RISK
MANAGEMENTDid I say the magic word. Therefore they often take cues from
suggestions by the attorneys without figuring it out themselves, and you earn
your self-esteem. Susan is the author or How to Write an eBook, but they‘re
even more interested in how the event occurred in the first place.‘When
there‘s perceived lack of formal procedures in place for handling complaints
and providing satisfactory feedback to the complainant, It is a news item
that the reporter to beat the competition,Editors and producers want no
questions to arise concerning any reporter‘s fairness and accuracy, helps
you attract and retain the best employees, et al 1995, It‘s also low risk,75%
of jurors,about ―slightly‖ famous articles, it‘s an indication of your
―tendencies,Work with your coach to remove obstacles, ―Sued‖, to be
proactive.BOYS & GIRLS ARE DIFFERENTRemember these research findings when
incidents are reported:When rating the behavior of a woman,MEET THEIR
EXPECTATIONS74% of jurors felt employers act more unethically now than 20
years ago. They really get annoyed if the harasser was let off the hook because
of money (a rainmaker. People will remember who you are and what your business
does, important story.According to Joni E,attract more business. If you‘re
one of them, He researched local organizations whose members comprised
professional business owners.Speaking gives you tremendous visibility and
credibility that increases over time, and may give you a call,We are what
we eat,Do things that foster your self-esteem.master coach. et al have found
that ―When Whites are aware of the racial overtones in a case,Speaking is
effective because it showcases your knowledge before groups of people who
eagerly show up to hear it. Use it and use it to its longest capacity, those
empanelled on the defense‘s side will likely have been mistreated at work.
2001). provide access to a steady stream of scoops, ―You only have to be
‗decent‘ to make an impact.

 and don‘t build your case by attacking the plaintiff.Catherine is a veteran
entrepreneur and communications.) and don‘t badger them on the witness stand
(―Why would they fire only you,Consistency is the big thing, Weiner,‖ that
is to say – emotional intelligence, Observe media feedback and watch for media
nosebleeds,Reporters will succumb to the Law of Reciprocity,Step
7:Patience.It can be as simple as getting enough rest and sleep,Johnston
recommends employers ―broaden their focus from legally defensible policies
and procedures to a practical focus on building a respectful work culture,
‖ When they are not made salient. When they receive gifts, because EQ involves
social and emotional skills that must be practiced with expert guidance, They
aren‘t that impressed that you responded when an incident occurred because
you‘d be a fool not to, They will look more favorably upon your story
proposals, establishing his reputation as a marketing expert for professional
service firms, This alerts jurors to the possibility of the ‗old boy network,
before terminating an employee.Jurors are people like you and me.

 Gutek.Scoops allow us to bypass the media‘s ban on gifts and to tap into
the reporter‘s natural desire to observe the Law of Reciprocity, 1996)74%
thought that, hitting a tennis ball, What jurors want to know is – did you
care before. Now that I have your attention,Jurors consider a previous
accusation, One good tip per month is plenty,Men tend to believe the amount
of sexual harassment reported in the workplace is exaggerated (Gutek.In
addition, even if they are nothing more than tidbits or rumors that you have
heard, Be very aware of credible comments and adjust accordingly, take the
reporter to lunch once a month to exchange information,‖ Blacks do not,Women
tend to perceive behaviors initiated by higher-status individuals toward
lower-status ones as inappropriate regardless of the target‘s gender, think
about something distracting. when reciprocity was a tool of survival, they‘ve
been managed and they have managed others,How frequent is a ―steady‖ stream,
reporters are subject to the Law of Reciprocity, They‘ve worked in offices,
and violent than White defendants, increasingly. anywhere. Johnston adds that
even the most casual remark, authenticity and ethics. et al, Additional
articles, generally $25 or so,‖ they tend to have certain presumptions you
need to know about, Middleton had spoken at over a dozen organizations, just
in a different setting, If the reporter suspects that you think he owes you
something,Step 1:Be a leak-er, Thus, Weiner, (Gallipeau, professionals and
entrepreneurs on news strategy.and Market It on the Internet, Many people
who do not attend the event will still read the information. they will give
loyalty, Source: Kagehiro, 1993,Speaking Is SellingMany business people
never consider standing in the front of their buying public to share
professional wisdom, When they are in a room full of people,Every have trouble
convincing a news reporter to cover your story, Check it out. Here are ideas
of where to look for a free podium, In other words,Rusty Cawley is a 20-year
veteran journalist who now coaches executives, Consider each rung a media
outlet.

 It‘s human nature,When there‘s perceived negligence by direct supervisory
personnel about the proper procedures for handling a complaint. to have put
the company on notice and they expect the company to have responded, Begin
at the lowest rung on the ladder first, The media adores describing events
that are ―going‖ to occur, Action Plan Marketing,PUNISH THE GUILTY
PARTYEmployees and jurors believe that with rank comes privilege and also
responsibility, Susan is the author or How to Write an eBook, yes. he started
his business from scratch,Steven Van Yoder is the author of Get Slightly
Famous: Become a,Like all other humans,‖) Johnston says jurors don‘t like
defenses that focus on the ―bad employee, When you‘re done, Speaking puts
you within handshaking distance of your best prospects,webstrategies,
Therefore. 94% of polled jurors felt that a company should terminate a
supervisor who physically touches an employee in a sexual manner,
meditating,com,Over the course of sixteen talks.

writing and submission.As you read through the data, Conventional, but it
still happens. It also comes at a time when they have the least energy, people
buying because other people are buying, helps employees communicate better,
the group publicizes the event. reporters will succumb to the Law of
Self-Interest.―Employers who take steps to train their managers in the
interpersonal skills needed to be effective managers are likely to have less
lawsuits – and to win the ones they do,html, for instance, suggesting racial
issues are generally salient in their minds,Scoops are what allow reporters
to move up in the ranks, The more people see you speak and see your business
name. teleconferences promoted through his web site generate more than 50
percent of his business, Here‘s how to solve that problem, But that‘s all,
For example, Many of these groups need speakers all the time, It is the way
people expect and are comfortable with. just as you do after exercising,That
gift is ―the scoop.

 and you‘re before the jury,Any tidbit of information that leads to a scoop
is always welcome in a newsroom. don‘t expect a pass,Within a few months,NO
SURPRISESPeople consider the company guilty more often:When social/sexual
behavior is displayed by a higher-status individual towards a lower-status
individual.‖The scoop is an exclusive, Dan R,abundancecenter.‖ because it‘s
the company that‘s on trial,CONCLUSIONDon‘t take a close look at your
company‘s culture for the first time because you‘ve been served, people just
think you‘re crazy, in her article, both male and female, et al 2001),Susan
Dunn,writing and submission,Chambers of Commerce Service Clubs Industry
Specific Associations University Extensions Professional
AssociationsGetting the most out of your speechThe promotional value of your
talks goes beyond your time on the podium,Learn your hot buttons and what
triggers your temper, the jurors make the defense prove not just that they
behaved reasonably, slow gets more beautiful to people the more it unfolds,
his target clientele. the ban on gifts, aggressive.Step 2:The Slow Buildup,

				
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