OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010

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					                                OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
  Base : All adults
URBANITY INDICATOR ................................................................................................................................................................................................................................................................................................................................................................................................3
  Base : All adults
LOCATION .....................................................................................................................................................................................................................................................................................................................................................................................................................5
  Base : All adults
REGION/ NATION..........................................................................................................................................................................................................................................................................................................................................................................................................7
  Base : All adults
S1 What is the occupation of the main wage earner in your household? ...................................................................................................................................................................................................................................................................................................................11
  Base : All adults
S2 AGE OF RESPONDENT ........................................................................................................................................................................................................................................................................................................................................................................................13
  Base : All adults
GENDER ......................................................................................................................................................................................................................................................................................................................................................................................................................17
  Base : All adults
A1 Which of the following do you regularly do?...........................................................................................................................................................................................................................................................................................................................................................19
  Base : All adults
A2 Which one of these would you miss doing the most? ............................................................................................................................................................................................................................................................................................................................................23
  Base : All adults
NA3 Do you mean watching television...? ...................................................................................................................................................................................................................................................................................................................................................................27
  Base : Those who would miss watching television the most - ADDED AT WAVE 1 2010
NA4/5 What would you miss doing on the internet the most?.....................................................................................................................................................................................................................................................................................................................................29
  Base : Those who would miss using the internet via a computer/ laptop the most - ADDED AT WAVE 1 2010
T1 Do you have any TV sets that are used at all in your household? IF YES - Do any of your TV sets receive extra channels, or do you only have terrestrial TV?.....................................................................................................................................................................33
   Base : All adults
NT2A Does your household have Sky+?.....................................................................................................................................................................................................................................................................................................................................................................35
  Base : Those with Sky Satellite TV - ADDED AT WAVE 1 2010
NT2B Does your Freesat set top box allow you to record and store TV programmes, and/ or pause and rewind live TV programmes?................................................................................................................................................................................................................36
  Base : Those with Freesat - ADDED AT WAVE 1 2010
NT2C Does your household have V+? ........................................................................................................................................................................................................................................................................................................................................................................37
  Base : Those with Cable TV - ADDED AT WAVE 1 2010
NT2D Does your Freeview box or Freeview TV set allow you to record and store TV programmes, and/ or pause and rewind live TV programmes (this includes Freeview Playback, Freeview Plus boxes or separate DVR boxes)?.........................................................38
  Base : Those with Freeview - ADDED AT WAVE 1 2010
NT2E Does your broadband TV service allow you to record and store TV programmes, and/ or pause and rewind live TV programmes? ............................................................................................................................................................................................................39
  Base : Those with Broadband TV - ADDED AT WAVE 1 2010
SUMMARY OF DVR HOUSEHOLD OWNERSHIP.....................................................................................................................................................................................................................................................................................................................................................40
  Base : All adults - ADDED AT WAVE 1 2010
SUMMARY OF DVR HOUSEHOLD OWNERSHIP.....................................................................................................................................................................................................................................................................................................................................................41
  Base : Those with multichannel TV - ADDED AT WAVE 1 2010
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NT2F When you watch television, do you... ................................................................................................................................................................................................................................................................................................................................................................42
  Base : Those with a DVR - ADDED AT WAVE 1 2010
T5 How would you say BBC TV programmes are mainly funded? .............................................................................................................................................................................................................................................................................................................................43
   Base : All adults
T6 How would you say programmes are mainly funded on ITV, Channel 4 and Five? ..............................................................................................................................................................................................................................................................................................44
   Base : All adults
NT6 Thinking about TV programmes made in the UK, as far as you are aware, are companies currently allowed to pay for their products to be used or featured in TV programmes? .....................................................................................................................................45
  Base : All adults - ADDED AT WAVE 2 2010
T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about? ...............................................................................................................................................................................................................................46
   Base : All adults
T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about? ...............................................................................................................................................................................................................................50
   Base : Those with any TVs
T9 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY) ...............................................................................................................................................................................................................................54
   Base : All adults
T9 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY) ...............................................................................................................................................................................................................................55
   Base : Those who regularly watch television
T11 Please think about the types of TV programmes that would be considered unsuitable for children. Is there a time of day after which these programmes can be broadcast on the main TV channels? What time is this? .......................................................................56
  Base : All adults
T13A AGREEMENT WITH STATEMENTS - TV programmes must be free to be expressive and creative..............................................................................................................................................................................................................................................................57
  Base : Those with any TVs
T13B AGREEMENT WITH STATEMENTS - TV viewers must be protected from seeing inappropriate or offensive programmes..........................................................................................................................................................................................................................58
  Base : Those with any TVs
EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT TELEVISION ..........................................................................................................................................................................................................................................................................................59
  Base : Those with any TVs
T13C AGREEMENT WITH STATEMENTS - As long as TV provides good programmes it doesn't really matter who owns the channels or how they're funded ..........................................................................................................................................................................60
  Base : Those with any TVs
T13D AGREEMENT WITH STATEMENTS - I have personally learned useful things from watching TV ..................................................................................................................................................................................................................................................................61
  Base : Those with any TVs
T13E AGREEMENT WITH STATEMENTS - TV is very influential in shaping public opinion about political and other important issues .................................................................................................................................................................................................................62
  Base : Those with any TVs
T13F AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see.................................................................................................................................................................................................................................................................................63
  Base : Those with any TVs - ASKED FROM WAVE 2 2009
T15 Which, if any, of these are reasons why you watch TV? You can pick more than one. ......................................................................................................................................................................................................................................................................................64
  Base : Those with any TVs
R1/ NR1 In which of these ways, if any, do you ever listen to radio in your home? ...................................................................................................................................................................................................................................................................................................65
  Base : All adults
R4 How would you say BBC radio stations are mainly funded? .................................................................................................................................................................................................................................................................................................................................67
  Base : All adults
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
R5 How would you say the other main radio stations are mainly funded?..................................................................................................................................................................................................................................................................................................................68
  Base : All adults
R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about? ...........................................................................................................................................................................................................................69
  Base : All adults
R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about? ...........................................................................................................................................................................................................................72
  Base : Those who listen to radio at home
R8 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)............................................................................................................................................................................................75
  Base : All adults
R8 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)............................................................................................................................................................................................76
  Base : Those who regularly listen to the radio
R10A AGREEMENT WITH STATEMENTS - Radio broadcasts must be free to be expressive and creative ...........................................................................................................................................................................................................................................................77
  Base : Those who listen to radio at home
R10B AGREEMENT WITH STATEMENTS - Radio listeners must be protected from hearing inappropriate or offensive content...........................................................................................................................................................................................................................78
  Base : Those who listen to radio at home
EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT RADIO ....................................................................................................................................................................................................................................................................................................79
  Base : Those who listen to radio at home
R10C AGREEMENT WITH STATEMENTS - As long as radio provides good programmes it doesn't really matter who owns the stations or how they're funded ........................................................................................................................................................................80
  Base : Those who listen to radio at home
R10D AGREEMENT WITH STATEMENTS - When I listen to radio news (radio AT WAVE 1), I tend to trust what I hear .......................................................................................................................................................................................................................................81
  Base : Those who listen to radio at home - ADDED AT WAVE 2 2009
R11 Which, if any, of these are reasons why you listen to radio? You can pick more than one. ...............................................................................................................................................................................................................................................................................82
  Base : Those who listen to radio at home
IN1 Do you or does anyone in your household have access to the internet at home through a computer or laptop? IF YES - And do you personally use the internet at home?.................................................................................................................................................83
   Base : All adults
IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites? ......................................................................................................................................................................................................................................85
   Base : All adults
IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites? ......................................................................................................................................................................................................................................87
   Base : Those who do not have internet access at home
IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites? ......................................................................................................................................................................................................................................89
   Base : Those who do not use the internet through a PC/ laptop at home
IN3 And what type of internet access do you have at home? .....................................................................................................................................................................................................................................................................................................................................91
   Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
SUMMARY OF DEVICES USED TO ACCESS THE INTERNET ...............................................................................................................................................................................................................................................................................................................................93
  Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
IN4 How long ago did you first get any type of internet access at home? ..................................................................................................................................................................................................................................................................................................................95
   Base : Those with internet access at home through a PC/ laptop
NIN5 What did you want the internet for when you first got internet access at home?...............................................................................................................................................................................................................................................................................................97
   Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
IN6 Do you ever access the internet anywhere other than in your home at all? Where is that? ..............................................................................................................................................................................................................................................................................103
   Base : All adults
SUMMARY OF INTERNET TAKE-UP AND USE......................................................................................................................................................................................................................................................................................................................................................107
  Base : All adults
SUMMARY OF WHERE THE INTERNET IS USED .................................................................................................................................................................................................................................................................................................................................................109
  Base : All adults
SUMMARY OF WHERE THE INTERNET IS USED .................................................................................................................................................................................................................................................................................................................................................111
  Base : All adults
SUMMARY OF WHERE THE INTERNET IS USED .................................................................................................................................................................................................................................................................................................................................................113
  Base : Those who use the internet at home or elsewhere
NIN6A How long ago did you first start using the internet? (ADDED AT WAVE 1 2010) .........................................................................................................................................................................................................................................................................................115
   Base : Those who use the internet at home or elsewhere
NIN6A How long ago did you first start using the internet? (COMBINED CODES FOR MOST RECENT) (ADDED AT WAVE 1 2010)................................................................................................................................................................................................................117
   Base : Those who use the internet at home or elsewhere
NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (ADDED AT WAVE 1 2010)..........................................................................................................................................................................................................................119
   Base : Those who use the internet at home or elsewhere
NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (COMBINED CODES FOR LEAST FREQUENT) (ADDED AT WAVE 1 2010) ..........................................................................................................................................121
   Base : Those who use the internet at home or elsewhere
SUMMARY OF WHERE THE INTERNET IS USED - EXCLUDING USE AT WORK FROM USE 'ELSEWHERE'.................................................................................................................................................................................................................................................123
  Base : All adults
SUMMARY OF WHERE THE INTERNET IS USED .................................................................................................................................................................................................................................................................................................................................................125
  Base : All adults
SUMMARY OF INTERNET TAKE-UP AND INTENTIONS .......................................................................................................................................................................................................................................................................................................................................127
  Base : All adults
IN7A How many HOURS in a typical WEEK would you say you use the internet at home?....................................................................................................................................................................................................................................................................................129
   Base : Those who use the internet at home or elsewhere
IN7B How many HOURS in a typical WEEK would you say you use the internet at your workplace or place of education?..................................................................................................................................................................................................................................133
   Base : Those who use the internet at home or elsewhere
IN7C How many HOURS in a typical WEEK would you say you use the internet anywhere else? .........................................................................................................................................................................................................................................................................137
   Base : Those who use the internet at home or elsewhere
SUMMARY OF HOURS AT IN7A/ IN7B/ IN7C..........................................................................................................................................................................................................................................................................................................................................................139
  Base : Those who use the internet at home or elsewhere
NIN8A INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives (ANSWER CODES AMENDED AT WAVE 1 2010).............................................................................................................................................143
   Base : Those who use the internet at home or elsewhere
NIN8B INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Listen to radio over a computer (ANSWER CODES AMENDED AT WAVE 1 2010) ..............................................................................................................................................................145
   Base : Those who use the internet at home or elsewhere
NIN8C INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer (ANSWER CODES AMENDED AT WAVE 1 2010)..................................................................................................147
   Base : Those who use the internet at home or elsewhere
                                OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NIN8D INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install security features like a firewall, anti-spy or antivirus software (ANSWER CODES AMENDED AT WAVE 1 2010).....................................................................................................149
   Base : Those who use the internet at home or elsewhere
NIN8E INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install software on a computer which can control or block access to certain websites (ANSWER CODES AMENDED AT WAVE 1 2010)..........................................................................151
   Base : Those who use the internet at home or elsewhere
NIN8F INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Do my banking over the internet (ANSWER CODES AMENDED AT WAVE 1 2010) .............................................................................................................................................................153
   Base : Those who use the internet at home or elsewhere
NIN8G INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet (ANSWER CODES AMENDED AT WAVE 1 2010)....................................................................................................................................................................155
   Base : Those who use the internet at home or elsewhere
NIN8H INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Join in debates online or give your opinions on social or political issues (ANSWER CODES AMENDED AT WAVE 1 2010) ..............................................................................................157
   Base : Those who use the internet at home or elsewhere
NIN8I INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants (ANSWER CODES AMENDED AT WAVE 1 2010) ................................................................................................................159
   Base : Those who use the internet at home or elsewhere
NIN8J INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries (ANSWER CODES AMENDED AT WAVE 1 2010) ............................161
   Base : Those who use the internet at home or elsewhere
NIN8K INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return (ANSWER CODES AMENDED AT WAVE 1
2010) ..........................................................................................................................................................................................................................................................................................................................................................................................................................163
   Base : Those who use the internet at home or elsewhere
NIN8L INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Contact your local MP, Assembly Member, MSP or local councillor online (ANSWER CODES AMENDED AT WAVE 1 2010) ...........................................................................................165
   Base : Those who use the internet at home or elsewhere
NIN8M INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Sign an online petition (ANSWER CODES AMENDED AT WAVE 1 2010) ............................................................................................................................................................................167
   Base : Those who use the internet at home or elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST ..........................................................................................................................................................................................................................................................................................................................169
  Base : Those who use the internet at home or elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & NOT CAN DO WITH CONFIDENCE ..........................................................................................................................................................................................................................................................175
  Base : Those who use the internet at home or elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS - INTERESTED & CAN DO WITH CONFIDENCE...................................................................................................................................................................................................................................................................180
  Base : Those who use the internet at home or elsewhere
IN9A INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives...................................................................................................................................................................................................................................186
   Base : Those who do not use the internet at home or elsewhere
IN9B INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Listen to radio over a computer ....................................................................................................................................................................................................................................................188
   Base : Those who do not use the internet at home or elsewhere
IN9C INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer .......................................................................................................................................................................................190
   Base : Those who do not use the internet at home or elsewhere
IN9D INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Install security features like a firewall, anti-spy or antivirus software...........................................................................................................................................................................................192
   Base : Those who do not use the internet at home or elsewhere
IN9E INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Install software on a computer which can control or block access to certain websites ...............................................................................................................................................................194
   Base : Those who do not use the internet at home or elsewhere
IN9F INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Do my banking over the internet ...................................................................................................................................................................................................................................................196
   Base : Those who do not use the internet at home or elsewhere
                               OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
IN9G INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet..........................................................................................................................................................................................................................................................198
   Base : Those who do not use the internet at home or elsewhere
IN9H INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Join in debates online or give your opinions on social or political issues ....................................................................................................................................................................................200
   Base : Those who do not use the internet at home or elsewhere
IN9I INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants ......................................................................................................................................................................................................202
   Base : Those who do not use the internet at home or elsewhere
IN9J INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries..................................................................................................................204
   Base : Those who do not use the internet at home or elsewhere
IN9K INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return.............................................................................206
   Base : Those who do not use the internet at home or elsewhere
IN9L INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Contact your local MP, Assembly Member, MSP or local councillor online .................................................................................................................................................................................208
   Base : Those who do not use the internet at home or elsewhere
IN9M INTEREST AND AWARENESS OF INTERNET/ PC/ LAPTOP TASKS - Sign an online petition ..................................................................................................................................................................................................................................................................210
   Base : Those who do not use the internet at home or elsewhere
SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST ..........................................................................................................................................................................................................................................................................................................................212
  Base : Those who do not use the internet at home or elsewhere
NIN10 In the past year, have you asked someone else to send an email for you, get information from the internet for you, or make a purchase from the internet on your behalf? IF YES - How many times would you say you have asked someone else to do any of
these types of things for you in the past year? ..........................................................................................................................................................................................................................................................................................................................................................218
   Base : Those who do not use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN11 Who did you ask to do this for you? ...............................................................................................................................................................................................................................................................................................................................................................220
   Base : Those who do not use the internet at home or elsewhere who have asked someone else to either send an email for them, get information from the internet for them, or make a purchase from the internet on their behalf in the past year - ADDED AT WAVE
   2 2009
IN10F - How confident are you using an internet search engine (such as Google, Yahoo, Bing or Ask)? ..............................................................................................................................................................................................................................................................222
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
IN10G - How confident are you starting up the internet? ..........................................................................................................................................................................................................................................................................................................................................224
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
IN10A How confident are you that you can find what you want when you go online?..............................................................................................................................................................................................................................................................................................226
   Base : Those who use the internet at home or elsewhere
IN10B How confident are you using the internet to do creative things - like making blogs, sharing photos online, or uploading short videos to the internet?..............................................................................................................................................................................228
   Base : Those who use the internet at home or elsewhere
IN10C How confident are you in judging whether a website you use is truthful?......................................................................................................................................................................................................................................................................................................230
   Base : Those who use the internet at home or elsewhere
IN10D Overall, how confident are you as an internet user?......................................................................................................................................................................................................................................................................................................................................232
   Base : Those who use the internet at home or elsewhere
IN12 In most weeks when you use the internet, would you say that you .................................................................................................................................................................................................................................................................................................................234
   Base : Those who use the internet at home or elsewhere
NIN13A HOW OFTEN USE THE INTERNET FOR - Sending and receiving e-mails. (PRECODES AMENDED AT WAVE 1 2010) .....................................................................................................................................................................................................................236
   Base : Those who use the internet at home or elsewhere
NIN13B HOW OFTEN USE THE INTERNET FOR - Using online chat rooms or Instant Messaging (PRECODES AMENDED AT WAVE 1 2010) .............................................................................................................................................................................................238
   Base : Those who use the internet at home or elsewhere
                         OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NIN13C HOW OFTEN USE THE INTERNET FOR - Buying and selling things online (PRECODES AMENDED AT WAVE 1 2010)....................................................................................................................................................................................................................240
   Base : Those who use the internet at home or elsewhere
NIN13D HOW OFTEN USE THE INTERNET FOR - Playing games online (PRECODES AMENDED AT WAVE 1 2010) ....................................................................................................................................................................................................................................242
   Base : Those who use the internet at home or elsewhere
NIN13E HOW OFTEN USE THE INTERNET FOR - Online gambling (PRECODES AMENDED AT WAVE 1 2010).............................................................................................................................................................................................................................................244
   Base : Those who use the internet at home or elsewhere
NIN13F HOW OFTEN USE THE INTERNET FOR - Banking and paying bills online (PRECODES AMENDED AT WAVE 1 2010) .....................................................................................................................................................................................................................246
   Base : Those who use the internet at home or elsewhere
NIN13G HOW OFTEN USE THE INTERNET FOR - Downloading software (PRECODES AMENDED AT WAVE 1 2010)...................................................................................................................................................................................................................................248
   Base : Those who use the internet at home or elsewhere
NIN13H HOW OFTEN USE THE INTERNET FOR - Maintaining a website or weblog/ blog (PRECODES AMENDED AT WAVE 1 2010)..........................................................................................................................................................................................................250
   Base : Those who use the internet at home or elsewhere
NIN13I HOW OFTEN USE THE INTERNET FOR - Listening to radio stations online (PRECODES AMENDED AT WAVE 1 2010) ....................................................................................................................................................................................................................252
   Base : Those who use the internet at home or elsewhere
NIN13J HOW OFTEN USE THE INTERNET FOR - Looking at social networking sites such as Facebook, MySpace, Piczo, Bebo, hi5 or Twitter (PRECODES AMENDED AT WAVE 1 2010).....................................................................................................................254
   Base : Those who use the internet at home or elsewhere
NIN13K HOW OFTEN USE THE INTERNET FOR - Listen to or download music online (PRECODES AMENDED AT WAVE 1 2010) ...............................................................................................................................................................................................................256
   Base : Those who use the internet at home or elsewhere
NIN13L HOW OFTEN USE THE INTERNET FOR - Watch online or download short video clips such as music videos or comedy clips (PRECODES AMENDED AT WAVE 1 2010) ....................................................................................................................................258
   Base : Those who use the internet at home or elsewhere
NIN13M HOW OFTEN USE THE INTERNET FOR - Watch online or download TV programmes or films (PRECODES AMENDED AT WAVE 1 2010).....................................................................................................................................................................................260
   Base : Those who use the internet at home or elsewhere
NIN13N HOW OFTEN USE THE INTERNET FOR - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return (PRECODES AMENDED AT WAVE 1 2010) .............................................262
   Base : Those who use the internet at home or elsewhere
NIN14A HOW OFTEN USE THE INTERNET FOR FINDING INFORMATION - For your work or your job or your studies (PRECODES AMENDED AT WAVE 1 2010) ...........................................................................................................................................................264
   Base : Those who use the internet at home or elsewhere
NIN14B HOW OFTEN USE THE INTERNET FOR FINDING INFORMATION - For booking holidays (PRECODES AMENDED AT WAVE 1 2010)...........................................................................................................................................................................................266
   Base : Those who use the internet at home or elsewhere
NIN14C HOW OFTEN USE THE INTERNET FOR FINDING INFORMATION - For your leisure time including cinema and live music (PRECODES AMENDED AT WAVE 1 2010).......................................................................................................................................268
   Base : Those who use the internet at home or elsewhere
NIN14D HOW OFTEN USE THE INTERNET FOR FINDING INFORMATION - About public services provided by local or national government (PRECODES AMENDED AT WAVE 1 2010) .......................................................................................................................270
   Base : Those who use the internet at home or elsewhere
NIN14E HOW OFTEN USE THE INTERNET FOR FINDING INFORMATION - About health related issues (PRECODES AMENDED AT WAVE 1 2010) ................................................................................................................................................................................272
   Base : Those who use the internet at home or elsewhere
NIN14F HOW OFTEN USE THE INTERNET FOR LOOKING AT - News websites (PRECODES AMENDED AT WAVE 1 2010)........................................................................................................................................................................................................................274
   Base : Those who use the internet at home or elsewhere
NIN14G HOW OFTEN USE THE INTERNET FOR LOOKING AT - Political or campaign or issues websites (PRECODES AMENDED AT WAVE 1 2010)...............................................................................................................................................................................276
   Base : Those who use the internet at home or elsewhere
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NIN14H HOW OFTEN USE THE INTERNET FOR LOOKING AT - Adult-only websites (PRECODES AMENDED AT WAVE 1 2010) ................................................................................................................................................................................................................278
   Base : Those who use the internet at home or elsewhere
NIN14I HOW OFTEN USE THE INTERNET FOR - Making or receiving calls over the internet (e.g. Skype) (ADDED AT WAVE 1 2010) ...........................................................................................................................................................................................................280
   Base : Those who use the internet at home or elsewhere
NIN14J HOW OFTEN USE THE INTERNET FOR - Doing an online course to achieve a qualification (ADDED AT WAVE 1 2010) ....................................................................................................................................................................................................................282
   Base : Those who use the internet at home or elsewhere
NIN14K HOW OFTEN USE THE INTERNET FOR - Looking at job opportunities (ADDED AT WAVE 1 2010) .....................................................................................................................................................................................................................................................284
   Base : Those who use the internet at home or elsewhere
NIN14L HOW OFTEN USE THE INTERNET FOR - Visiting dating websites (like match.com, Dating Direct or eHarmony etc) (ADDED AT WAVE 1 2010)..............................................................................................................................................................................286
   Base : Those who use the internet at home or elsewhere
SUMMARY OF TYPES OF USE OF THE INTERNET AT LEAST ONCE A WEEK.................................................................................................................................................................................................................................................................................................288
  Base : Those who use the internet at home or elsewhere
SUMMARY OF TYPES OF USE OF THE INTERNET AT ALL.................................................................................................................................................................................................................................................................................................................................299
  Base : Those who use the internet at home or elsewhere
TYPES OF USE OF THE INTERNET EVER MADE (CATEGORY OVER-CODES FROM IN13/IN14)...................................................................................................................................................................................................................................................................309
  Base : Those who use the internet at home or elsewhere
COUNT OF TYPES OF USE OF THE INTERNET EVER MADE .............................................................................................................................................................................................................................................................................................................................315
  Base : Those who use the internet at home or elsewhere
IN15 Do you watch TV programmes or films in any of the following ways?..............................................................................................................................................................................................................................................................................................................317
   Base : Those who use the internet at home or elsewhere
NIN16 Thinking about when you visit a website you haven't been to before... Which, if any, of these things would you say you regularly do? (AMENDED AT WAVE 1 2010) .................................................................................................................................................319
   Base : Those who use the internet at home or elsewhere
NIN17 Can you tell me if you intend to get internet access at home in the next year or so? ...................................................................................................................................................................................................................................................................................323
   Base : Those who do not have internet access at home
NIN18 What do you want the internet for at home? ..................................................................................................................................................................................................................................................................................................................................................325
   Base : Those who intend to get internet access at home - ADDED AT WAVE 1 2010
IN19 And can you tell me what your reasons are for not getting internet access at home?.....................................................................................................................................................................................................................................................................................329
   Base : Those who do not intend to get internet access at home
NIN19B And what is your MAIN reason for not getting internet access at home?....................................................................................................................................................................................................................................................................................................335
   Base : Those who do not intend to get internet access at home - ADDED AT WAVE 1 2010
NIN21 Do you ever use the internet to find out more about an illness? (ADDED AT WAVE 1 2010) ......................................................................................................................................................................................................................................................................341
   Base : Those who use the internet at home or elsewhere
IN22 Which of these types of websites do you tend to look at to find out more about an illness? ...........................................................................................................................................................................................................................................................................343
   Base : Those who ever use the internet to find out more about an illness
IN23A EXPERIENCE OR LEVEL OF INTEREST - Set up your own social networking site page or profile on a site such as Facebook, Piczo, Bebo, hi5, Twitter or MySpace ................................................................................................................................................347
   Base : Those who use the internet at home or elsewhere
IN23B EXPERIENCE OR LEVEL OF INTEREST - Made a short video and uploaded it to a website.....................................................................................................................................................................................................................................................................349
   Base : Those who use the internet at home or elsewhere
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
IN23C EXPERIENCE OR LEVEL OF INTEREST - Uploaded photos to a website..................................................................................................................................................................................................................................................................................................351
   Base : Those who use the internet at home or elsewhere
IN23D EXPERIENCE OR LEVEL OF INTEREST - Set up your own website ..........................................................................................................................................................................................................................................................................................................353
   Base : Those who use the internet at home or elsewhere
IN23E EXPERIENCE OR LEVEL OF INTEREST - Set up your own weblog/ blog ..................................................................................................................................................................................................................................................................................................355
   Base : Those who use the internet at home or elsewhere
IN23F EXPERIENCE OR LEVEL OF INTEREST - Contributed comments to someone else's weblog or blog ......................................................................................................................................................................................................................................................357
   Base : Those who use the internet at home or elsewhere
IN23G EXPERIENCE OR LEVEL OF INTEREST - Contributed to a collaborative website such as Wikipedia ......................................................................................................................................................................................................................................................359
   Base : Those who use the internet at home or elsewhere
IN23H EXPERIENCE OR LEVEL OF INTEREST - Signed an online petition..........................................................................................................................................................................................................................................................................................................361
   Base : Those who use the internet at home or elsewhere
IN23I EXPERIENCE OR LEVEL OF INTEREST - Contacted a local councillor or your MP online .........................................................................................................................................................................................................................................................................363
   Base : Those who use the internet at home or elsewhere
SUMMARY OF CREATIVE ACTIVITES DONE ........................................................................................................................................................................................................................................................................................................................................................365
  Base : Those who use the internet at home or elsewhere
IN24 You said you had a page or profile on a social networking site... Which different sites like this do you have a page or profile on? ..............................................................................................................................................................................................................369
   Base : Those who have ever set-up a social networking profile
NIN25A TYPES OF INFORMATION ON SNS PROFILE - Your personal information - such as your relationship status, date of birth, home town, and so on ...........................................................................................................................................................................371
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN25B TYPES OF INFORMATION ON SNS PROFILE - Photographs that you have posted on the site .............................................................................................................................................................................................................................................................373
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN25C TYPES OF INFORMATION ON SNS PROFILE - Your contact details - such as your email address, home address,telephone number, and so on ............................................................................................................................................................................375
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
IN26 How often do you visit any social networking sites (like Facebook, Piczo, Bebo, hi5, Twitter or MySpace)? .................................................................................................................................................................................................................................................377
   Base : Those with a current social networking profile
IN27 Do you reguarly use these social networking sites for any of things shown on this card?...............................................................................................................................................................................................................................................................................379
   Base : Those with a current social networking profile
IN28 How do you think the BBC's website is mainly funded? ...................................................................................................................................................................................................................................................................................................................................383
   Base : All adults
IN29 How do you think search engine websites such as Google or Ask.com are mainly funded? ..........................................................................................................................................................................................................................................................................385
   Base : All adults
IN30 Can you tell me if you have any concerns about what is on the internet?........................................................................................................................................................................................................................................................................................................388
   Base : All adults
IN30 Can you tell me if you have any concerns about what is on the internet?........................................................................................................................................................................................................................................................................................................398
   Base : Those who use the internet at home or elsewhere
IN32 As far as you know, is the internet regulated in terms of what can be shown and written? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)...............................................................................................................................................................408
   Base : All adults
                             OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
IN32 As far as you know, is the internet regulated in terms of what can be shown and written? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)...............................................................................................................................................................410
   Base : Those who regularly use the internet
IN34 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet? ....................................................................................................................................................................................................................................................412
   Base : All adults
IN34 Which, if any, of the following do you think are regulated in terms of what can be shown on the internet? ....................................................................................................................................................................................................................................................416
   Base : Those who use the internet at home or elsewhere
NIN35A ANY PRIVACY CONCERNS - Information about what you are doing ........................................................................................................................................................................................................................................................................................................420
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 1 2010
NIN35B ANY PRIVACY CONCERNS - Information about how you are feeling in general ......................................................................................................................................................................................................................................................................................422
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 1 2010
NIN35C ANY PRIVACY CONCERNS - Information about how you are feeling about work or college....................................................................................................................................................................................................................................................................424
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 1 2010
NIN35D ANY PRIVACY CONCERNS - Photos from your holidays..........................................................................................................................................................................................................................................................................................................................426
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 1 2010
NIN35E ANY PRIVACY CONCERNS - Photos from an evening out........................................................................................................................................................................................................................................................................................................................428
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 1 2010
NIN35A ANY PRIVACY CONCERNS - Information about what you are doing ........................................................................................................................................................................................................................................................................................................430
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN35B ANY PRIVACY CONCERNS - Information about how you are feeling in general ......................................................................................................................................................................................................................................................................................432
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN35C ANY PRIVACY CONCERNS - Information about how you are feeling about work or college....................................................................................................................................................................................................................................................................434
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN35D ANY PRIVACY CONCERNS - Photos from your holidays..........................................................................................................................................................................................................................................................................................................................436
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
NIN35E ANY PRIVACY CONCERNS - Photos from an evening out........................................................................................................................................................................................................................................................................................................................438
   Base : Those with a current social networking profile - ADDED AT WAVE 1 2010
IN36A ANY SECURITY CONCERNS - Paying by entering your credit card details.................................................................................................................................................................................................................................................................................................440
   Base : Those who use the internet at home or elsewhere
IN36B ANY SECURITY CONCERNS - Paying by entering your debit card details..................................................................................................................................................................................................................................................................................................442
   Base : Those who use the internet at home or elsewhere
IN36C ANY SECURITY CONCERNS - Entering your home address details...........................................................................................................................................................................................................................................................................................................444
   Base : Those who use the internet at home or elsewhere
IN36D ANY SECURITY CONCERNS - Entering your home phone number ............................................................................................................................................................................................................................................................................................................446
   Base : Those who use the internet at home or elsewhere
IN36E ANY SECURITY CONCERNS - Entering your mobile phone number...........................................................................................................................................................................................................................................................................................................448
   Base : Those who use the internet at home or elsewhere
IN36F ANY SECURITY CONCERNS - Entering your personal e-mail address .......................................................................................................................................................................................................................................................................................................450
   Base : Those who use the internet at home or elsewhere
                             OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
SUMMARY OF IN36A-F - 'WOULD NEVER DO THIS'.............................................................................................................................................................................................................................................................................................................................................452
  Base : Those who use the internet at home or elsewhere
SUMMARY OF IN36A-F - 'WOULD HAVE SOME CONCERNS'..............................................................................................................................................................................................................................................................................................................................454
  Base : Those who use the internet at home or elsewhere
SUMMARY OF IN36A-F - 'WOULD BE HAPPY TO DO THIS' .................................................................................................................................................................................................................................................................................................................................456
  Base : Those who use the internet at home or elsewhere
IN37 Could you tell me whether you would make a judgement about a website before entering these types of details? IF YES - How would you judge whether a website is secure?.....................................................................................................................................458
   Base : Those who use the internet at home or elsewhere
IN39 Do you think that downloading music and films for free in this way should be illegal? ....................................................................................................................................................................................................................................................................................464
   Base : All adults
NIN40A AGREEMENT WITH STATEMENTS - The internet makes life easier........................................................................................................................................................................................................................................................................................................466
   Base : All adults - ADDED AT WAVE 2 2009
NIN40B AGREEMENT WITH STATEMENTS - The internet is difficult to use .........................................................................................................................................................................................................................................................................................................468
   Base : All adults - ADDED AT WAVE 2 2009
NIN40C AGREEMENT WITH STATEMENTS - The internet helps save time..........................................................................................................................................................................................................................................................................................................470
   Base : All adults - ADDED AT WAVE 2 2009
NIN40D AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk...................................................................................................................................................................................................................................................................472
   Base : All adults - ADDED AT WAVE 2 2009
NIN40E AGREEMENT WITH STATEMENTS - The internet is for people like me...................................................................................................................................................................................................................................................................................................474
   Base : All adults - ADDED AT WAVE 1 2010
NIN40A AGREEMENT WITH STATEMENTS - The internet makes life easier........................................................................................................................................................................................................................................................................................................476
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN40B AGREEMENT WITH STATEMENTS - The internet is difficult to use .........................................................................................................................................................................................................................................................................................................478
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN40C AGREEMENT WITH STATEMENTS - The internet helps save time..........................................................................................................................................................................................................................................................................................................480
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN40D AGREEMENT WITH STATEMENTS - People who buy things online put their privacy at risk...................................................................................................................................................................................................................................................................482
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN40E AGREEMENT WITH STATEMENTS - The internet is for people like me...................................................................................................................................................................................................................................................................................................484
   Base : Those who use the internet at home or elsewhere
IN40A AGREEMENT WITH STATEMENTS - Internet sites must be free to be expressive and creative................................................................................................................................................................................................................................................................486
   Base : Those who use the internet at home or elsewhere
IN40B AGREEMENT WITH STATEMENTS - Internet users must be protected from seeing inappropriate or offensive content...........................................................................................................................................................................................................................488
   Base : Those who use the internet at home or elsewhere
IN40C AGREEMENT WITH STATEMENTS - As long as the internet provides good websites it doesn't really matter who owns the websites or how they're funded................................................................................................................................................................490
   Base : Those who use the internet at home or elsewhere
IN40D AGREEMENT WITH STATEMENTS - The internet is very influential in shaping public opinion about political and other important issues...............................................................................................................................................................................................492
   Base : Those who use the internet at home or elsewhere
                              OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT INTERNET............................................................................................................................................................................................................................................................................................494
  Base : Those who use the internet at home or elsewhere
IN41A AGREEMENT WITH STATEMENTS - I have personally learned useful things from the internet.................................................................................................................................................................................................................................................................496
   Base : Those who use the internet at home or elsewhere
IN41B AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see ..........................................................................................................................................................................................................................................................498
   Base : Those who use the internet at home or elsewhere
IN41C AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see ...............................................................................................................................................................................................................500
   Base : Those who use the internet at home or elsewhere
SUMMARY OF THOSE WHO AGREE WITH STATEMENTS ABOUT THE INTERNET.........................................................................................................................................................................................................................................................................................502
  Base : Those who use the internet at home or elsewhere
IN41B AGREEMENT WITH STATEMENTS - When I visit news websites I tend to trust what I read or see ..........................................................................................................................................................................................................................................................506
   Base : Those who use the internet at home or elsewhere - excluding those who do not visit news websites
IN41C AGREEMENT WITH STATEMENTS - When I visit social networking websites like Facebook I tend to trust what I read or see ...............................................................................................................................................................................................................508
   Base : Those who use the internet at home or elsewhere - excluding those who do not visit social networking websites
NIN41A - Do websites that carry advertising (such as banner adverts, pop-up adverts) use information about what you've previously been looking at or searching for online, wither on that website or elsewhere, to decide which adverts to show you? .......................510
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2010
NIN41B - When you register with a website or fill out an online form with your personal details such as your name, address, phone number etc., you are often asked if you want to opt in or opt out of receiving information about other products or services from OTHER
'carefully selected' third party companies. Which one of these statements is closest to what you usually do in such situations? ..........................................................................................................................................................................................................................512
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2010
IN42 Which, if any, of these are reasons why you use the internet? You can pick more than one..........................................................................................................................................................................................................................................................................514
   Base : Those who use the internet at home or elsewhere
NIN43A Now, thinking about possible savings you might make by going on the internet... In the last six months, would you say you have saved money by doing any of these?.............................................................................................................................................516
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN43BA - DESCRIPTION OF SAVINGS MADE IN THE LAST SIX MONTHS - Buying something online rather than in the shops ....................................................................................................................................................................................................................518
   Base : Those who have saved money in the last six months by buying something online rather than in the shops - ADDED AT WAVE 2 2009
NIN43BB - DESCRIPTION OF SAVINGS MADE IN THE LAST SIX MONTHS - Booking travel online..................................................................................................................................................................................................................................................................520
   Base : Those who have saved money in the last six months by booking travel online - ADDED AT WAVE 2 2009
NIN43BC - DESCRIPTION OF SAVINGS MADE IN THE LAST SIX MONTHS - Comparing prices online............................................................................................................................................................................................................................................................522
   Base : Those who have saved money in the last six months by comparing prices online - ADDED AT WAVE 2 2009
NIN43BD - DESCRIPTION OF SAVINGS MADE IN THE LAST SIX MONTHS - Using a price comparison website such as uswitch.com or pricerunner.co.uk.........................................................................................................................................................................524
   Base : Those who have saved money in the last six months by using a price comparison website such as uswitch.com or pricerunner.co.uk - ADDED AT WAVE 2 2009
NIN43BE - DESCRIPTION OF SAVINGS MADE IN THE LAST SIX MONTHS - Using vouchers from websites or emails giving money off at shops or other places................................................................................................................................................................526
   Base : Those who have saved money in the last six months by using vouchers from websites or emails giving money off at shops or other places - ADDED AT WAVE 2 2009
SUMMARY OF SIGNIFICANT SAVINGS MADE ON THE INTERNET IN THE LAST SIX MONTHS - BASED ON ALL INTERNET USERS .......................................................................................................................................................................................................528
  Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
SUMMARY OF SIGNIFICANT SAVINGS MADE ON THE INTERNET IN THE LAST SIX MONTHS - BASED ON THOSE ANSWERING EACH QUESTION ...........................................................................................................................................................................530
  Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN44 In general, when you look for information on the internet, which one of these would you say you mostly do ... IF 'IT DEPENDS/ IT VARIES' SAY: Please just think in general about the times that you use the internet to look for information and the way you
would most often do this if you had to choose just one way......................................................................................................................................................................................................................................................................................................................................532
   Base : Those who use the internet at home or elsewhere - ASKED AT WAVE 2 2009 AND WAVE 1 2010 ONLY
                               OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NIN44A - Do you ever use search engine websites like Google, Yahoo, Bing or Ask Jeeves to find out about other websites or to search for information?...............................................................................................................................................................................534
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2010
NIN46 When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the
information detailed in the websites that appear in the results pages?.....................................................................................................................................................................................................................................................................................................................536
    Base : BASE FOR WAVE 2 2009 AND WAVE 1 2010 - Those who mostly use a search engine when they look for information on the internet. BASE FOR WAVE 2 2010 - Those who ever use search engine websites
NIN47A - IMPACT OF USING THE INTERNET ON CONTACT WITH - Family who live nearby ............................................................................................................................................................................................................................................................................538
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN47B - IMPACT OF USING THE INTERNET ON CONTACT WITH - Family who live further away ...................................................................................................................................................................................................................................................................540
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN47C - IMPACT OF USING THE INTERNET ON CONTACT WITH - Friends who live nearby ..........................................................................................................................................................................................................................................................................542
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN47D - IMPACT OF USING THE INTERNET ON CONTACT WITH - Friends who live further away..................................................................................................................................................................................................................................................................544
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN48A - IMPACT OF USING THE INTERNET ON CONTACT WITH - People who share your personal interests and hobbies .........................................................................................................................................................................................................................546
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
NIN48B - IMPACT OF USING THE INTERNET ON CONTACT WITH - People with different personal interests and hobbies .............................................................................................................................................................................................................................548
   Base : Those who use the internet at home or elsewhere - ADDED AT WAVE 2 2009
M1 Do you personally use a mobile phone?..............................................................................................................................................................................................................................................................................................................................................................550
  Base : All adults
M1A Is this a Smartphone? A Smartphone is a phone on which you can easily access emails and download files as well as view websites and generally surf the internet. Popular brands of Smartphone include BlackBerry, iPhone and HTC. ....................................552
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
M1A (RE-BASED TO SHOW ALL ADULTS AT WAVE 2 2010) Is this a Smartphone? A Smartphone is a phone on which you can easily access emails and download files as well as view websites and generally surf the internet. Popular brands of Smartphone
include BlackBerry, iPhone and HTC.........................................................................................................................................................................................................................................................................................................................................................................554
   Base : All adults - ADDED AT WAVE 2 2010
M4 Can you tell me if you have any concerns about mobile phones? IF YES - What sorts of things are you concerned about?...........................................................................................................................................................................................................................556
  Base : All adults
M4 Can you tell me if you have any concerns about mobile phones? IF YES - What sorts of things are you concerned about?...........................................................................................................................................................................................................................563
  Base : Those who personally use a mobile phone
M6 As far as you know, is mobile phone content - such as internet surfing and downloading videos from websites on your mobile - regulated at all? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)..........................................................................570
  Base : All adults
M6 As far as you know, is mobile phone content - such as internet surfing and downloading videos from websites on your mobile - regulated at all? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)..........................................................................572
  Base : Those who regularly use a mobile phone
NM8A HOW OFTEN DO YOU USE MOBILE PHONE TO - Make or receive calls (PRECODES AMENDED AT WAVE 1 2010) .........................................................................................................................................................................................................................574
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8B HOW OFTEN DO YOU USE MOBILE PHONE TO - Send or receive text messages (PRECODES AMENDED AT WAVE 1 2010)..........................................................................................................................................................................................................576
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8C HOW OFTEN DO YOU USE MOBILE PHONE TO - Send or receive photo messages (PRECODES AMENDED AT WAVE 1 2010) ......................................................................................................................................................................................................578
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8D HOW OFTEN DO YOU USE MOBILE PHONE TO - Send or receive video clips (PRECODES AMENDED AT WAVE 1 2010)................................................................................................................................................................................................................580
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
                            OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
NM8E HOW OFTEN DO YOU USE MOBILE PHONE TO - Play games that are loaded on the phone (PRECODES AMENDED AT WAVE 1 2010).........................................................................................................................................................................................582
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8F HOW OFTEN DO YOU USE MOBILE PHONE TO - Play games over the internet using your phone (PRECODES AMENDED AT WAVE 1 2010) ................................................................................................................................................................................584
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8G HOW OFTEN DO YOU USE MOBILE PHONE TO - Visit websites using your phone (PRECODES AMENDED AT WAVE 1 2010) ........................................................................................................................................................................................................586
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8H HOW OFTEN DO YOU USE MOBILE PHONE TO - Listen to music (PRECODES AMENDED AT WAVE 1 2010) ...................................................................................................................................................................................................................................588
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8I HOW OFTEN DO YOU USE MOBILE PHONE TO - Take photos (PRECODES AMENDED AT WAVE 1 2010).........................................................................................................................................................................................................................................590
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8J HOW OFTEN DO YOU USE MOBILE PHONE TO - Take videos (PRECODES AMENDED AT WAVE 1 2010).........................................................................................................................................................................................................................................592
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8K HOW OFTEN DO YOU USE MOBILE PHONE TO - Watch TV programmes or clips (PRECODES AMENDED AT WAVE 1 2010)..........................................................................................................................................................................................................594
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8L HOW OFTEN DO YOU USE MOBILE PHONE TO - Use your phone to visit social networking sites like Facebook, Bebo, Piczo, MySpace, Twitter or Hi5 (PRECODES AMENDED AT WAVE 1 2010)............................................................................................596
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8M HOW OFTEN DO YOU USE MOBILE PHONE TO - Use your phone to visit sites like YouTube or Bebo to look at videos or clips posted by other people (PRECODES AMENDED AT WAVE 1 2010) ...........................................................................................598
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8N HOW OFTEN DO YOU USE MOBILE PHONE TO - Use your phone to put photos or videos on sites like YouTube or Bebo for others to see (PRECODES AMENDED AT WAVE 1 2010)...............................................................................................................600
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8O HOW OFTEN DO YOU USE MOBILE PHONE TO - Send or receive Twitter updates using your phone (PRECODES AMENDED AT WAVE 1 2010)...........................................................................................................................................................................602
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8P HOW OFTEN DO YOU USE MOBILE PHONE TO - Send or receive email (PRECODES AMENDED AT WAVE 1 2010) ........................................................................................................................................................................................................................604
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
NM8Q HOW OFTEN DO YOU USE MOBILE PHONE TO - Use your phone to make or receive calls over the internet (as opposed to over your mobile provider's network) on services such as Skype - ADDED AT WAVE 2 2010.........................................................606
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
NM8R HOW OFTEN DO YOU USE MOBILE PHONE TO - Use Instant Messaging (MSN/ Windows Live Messenger, AOL Instant Messenger/ AIM etc.) - ADDED AT WAVE 2 2010...................................................................................................................................608
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
NM8S HOW OFTEN DO YOU USE MOBILE PHONE TO - Use features such as Maps or satellite navigation on your phone to get to where you want to go/ plot a route to your destination - ADDED AT WAVE 2 2010 ..........................................................................610
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
NM8T HOW OFTEN DO YOU USE MOBILE PHONE TO - Check your bank balance - ADDED AT WAVE 2 2010..............................................................................................................................................................................................................................................612
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK.......................................................................................................................................................................................................................................................................................614
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL ..............................................................................................................................................................................................................................................................................................................622
  Base : Those who personally use a mobile phone - ADDED AT WAVE 1 2010
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE AT LEAST ONCE A WEEK.......................................................................................................................................................................................................................................................................................630
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
                               OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
SUMMARY OF TYPES OF THINGS USE MOBILE PHONE FOR AT ALL ..............................................................................................................................................................................................................................................................................................................638
  Base : Those who personally use a mobile phone - ADDED AT WAVE 2 2010
M9A AGREEMENT WITH STATEMENTS - Content on mobile phones must be free to be expressive and creative.............................................................................................................................................................................................................................................646
  Base : Those who personally use a mobile phone
M9B AGREEMENT WITH STATEMENTS - Mobile phone users must be protected from receiving inappropriate or offensive content ................................................................................................................................................................................................................648
  Base : Those who personally use a mobile phone
EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT MOBILE PHONES................................................................................................................................................................................................................................................................................650
  Base : Those who personally use a mobile phone
M10 Which, if any, of these are reasons why you use a mobile phone? You can pick more than one....................................................................................................................................................................................................................................................................652
  Base : Those who personally use a mobile phone
G1 Does your household have ... ..............................................................................................................................................................................................................................................................................................................................................................................654
  Base : All adults
NG2 Do you ever play games at home or elsewhere in any of these ways?............................................................................................................................................................................................................................................................................................................655
  Base : All adults
G3 Have you ever downloaded games from the internet to play on any of the devices you use for games playing? .............................................................................................................................................................................................................................................657
  Base : Those who ever play electronic games in any of the ways detailed at G2
G4 Do you ever play single or multiplayer games over the internet on any of these devices, which is often referred to as online game playing? ................................................................................................................................................................................................658
  Base : Those who ever play electronic games in any of the ways detailed at G2
G5 Please think about the HOURS that you spend game playing in a typical WEEK - so both weekdays and at the weekend ...How many HOURS in a typical WEEK would you say you play games?.......................................................................................................659
  Base : Those who ever play electronic games in any of the ways detailed at G2
G6 Can you tell me if you have any concerns about gaming? IF YES - What sorts of things are you concerned about?.......................................................................................................................................................................................................................................660
  Base : All adults
G6 Can you tell me if you have any concerns about gaming? IF YES - What sorts of things are you concerned about?.......................................................................................................................................................................................................................................663
  Base : Those who ever play electronic games in any of the ways detailed at G2
G8 As far as you know, is gaming regulated at all? ..................................................................................................................................................................................................................................................................................................................................................665
  Base : All adults
G8 As far as you know, is gaming regulated at all? ..................................................................................................................................................................................................................................................................................................................................................666
  Base : Those who regularly play console/ computer games
NZ2A - PREFERRED WAY TO MAKE CONTACT - Getting in touch with a friend to arrange to meet ...................................................................................................................................................................................................................................................................667
  Base : All adults - ADDED AT WAVE 2 2009
NZ2B - PREFERRED WAY TO MAKE CONTACT - Contacting the local council to find out about refuse collection .............................................................................................................................................................................................................................................669
  Base : All adults - ADDED AT WAVE 2 2009
NZ2C - PREFERRED WAY TO MAKE CONTACT - Booking a holiday ...................................................................................................................................................................................................................................................................................................................671
  Base : All adults - ADDED AT WAVE 2 2009
NZ2D - PREFERRED WAY TO MAKE CONTACT - Checking your bank balance..................................................................................................................................................................................................................................................................................................673
  Base : All adults - ADDED AT WAVE 2 2009
NZ2E - PREFERRED WAY TO MAKE CONTACT - Completing government processes such as registering for tax credits, renewing driving licence, car tax or passport, completing tax return ....................................................................................................................675
  Base : All adults - ADDED AT WAVE 2 2010
                               OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
Z3 As far as you know, is the press regulated in terms of what they show and write?.............................................................................................................................................................................................................................................................................................677
   Base : All adults
Z4A AGREEMENT WITH STATEMENTS - As long as newspapers provide news it doesn't really matter who owns them or how they're funded...............................................................................................................................................................................................679
  Base : All adults
Z4B AGREEMENT WITH STATEMENTS - When I read newspapers, I tend to trust what I read ...........................................................................................................................................................................................................................................................................681
  Base : All adults - excluding those who do not read newspapers
Z5 We have discussed digital television and radio, the internet, mobile phones and games players. Which of these are ways you prefer to learn about using such services or products?..............................................................................................................................683
   Base : All adults
Z6 Which if any, of these have you learned about through classes, training or any other type of formal learning? ................................................................................................................................................................................................................................................685
   Base : All adults
Z7 Which, if any, of these would you be interested in learning more about?............................................................................................................................................................................................................................................................................................................689
   Base : All adults
NZ8 In the last 12 months have you made a complaint about any of these? ...........................................................................................................................................................................................................................................................................................................693
  Base : All adults - ADDED AT WAVE 1 2010
Z9A AGREEMENT WITH STATEMENTS - I consider myself to be involved in the local community......................................................................................................................................................................................................................................................................695
  Base : All adults
Z9B AGREEMENT WITH STATEMENTS - I consider myself to be involved in political or campaigning issues.....................................................................................................................................................................................................................................................697
  Base : All adults
Z9C AGREEMENT WITH STATEMENTS - I encourage and help my friends and family to make more use of technology ...................................................................................................................................................................................................................................699
  Base : All adults
Z9D AGREEMENT WITH STATEMENTS - You can't trust anyone these days.......................................................................................................................................................................................................................................................................................................701
  Base : All adults - ADDED AT WAVE 2 2009
Z9E AGREEMENT WITH STATEMENTS - If I went to look for a new job tomorrow, I feel I have the right kind of skills to get it...........................................................................................................................................................................................................................703
  Base : All adults - ADDED AT WAVE 2 2009
NZ10A HOW OFTEN DO YOU - Visit your local library............................................................................................................................................................................................................................................................................................................................................705
  Base : All adults - ADDED AT WAVE 1 2010
NZ10C HOW OFTEN DO YOU - Find out about or pay for government or local authority services (such as council tax, car tax, passports and so on) ONLINE - so via email or visiting websites .................................................................................................................707
  Base : All adults - ADDED AT WAVE 2 2010
NZ10B HOW OFTEN DO YOU - Find out about or pay for government or local authority services (such as council tax, car tax, passports and so on) by seeing someone in person,making a phone call or writing a letter - so apart from using the internet or by email 709
  Base : All adults - ADDED AT WAVE 1 2010
C1 Please take a look at the options shown on this card and let me know which applies to you?...........................................................................................................................................................................................................................................................................711
  Base : All adults
C2. How many people are there in your household in total (including yourself)? .....................................................................................................................................................................................................................................................................................................713
  Base : All adults
C3 Do you have any children aged under 16 who live at home with you - where you are their parent or guardian? ..............................................................................................................................................................................................................................................715
  Base : All adults
HOUSEHOLD TYPE ..................................................................................................................................................................................................................................................................................................................................................................................................717
  Base : All adults
                               OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).
C4 And what ages are these children?......................................................................................................................................................................................................................................................................................................................................................................719
  Base : Those with children aged under 16 at home
C5 Which of these adults aged 16 and over live in your household with you, in terms of their relationship to you? ...............................................................................................................................................................................................................................................721
  Base : All adults
C6 Are you currently working?...................................................................................................................................................................................................................................................................................................................................................................................725
  Base : All adults
C7 At what age did you finish your education?/ At what age do you expect to finish your education? ....................................................................................................................................................................................................................................................................727
  Base : All adults
NC7A Which of these options best describes how you feel about your ability to read and write? ...........................................................................................................................................................................................................................................................................729
  Base : All adults - ADDED AT WAVE 1 2010
NC7B Can you tell me if your annual household income from all sources before tax and other deductions is above or below £11,500?..............................................................................................................................................................................................................731
  Base : All adults - ADDED AT WAVE 1 2010
C8 Which option applies to your household for the total annual household income from all sources before tax and deductions?.........................................................................................................................................................................................................................733
  Base : All adults
NC9A Do you have any long-standing illness, disability or infirmity?........................................................................................................................................................................................................................................................................................................................735
  Base : All adults - ADDED AT WAVE 1 2010
NC9B Does this illness, disability or infirmity limit your activities in any way?..........................................................................................................................................................................................................................................................................................................737
  Base : Those with a long standing illness/ disability or infirmity - ADDED AT WAVE 1 2010
NC9D Which of these, if any, limit your activities? ....................................................................................................................................................................................................................................................................................................................................................739
  Base : Those whose long standing illness/ disability or infirmity limits their activities in any way - ADDED AT WAVE 1 2010
C12 Is there a landline phone in your home that can be used to make and receive calls? IF YES: Can this phone be used to make and receive calls?.....................................................................................................................................................................................743
  Base : All adults
NC13 And which of these options applies to your home?.........................................................................................................................................................................................................................................................................................................................................745
  Base : All adults - ADDED AT WAVE 2 2009
C13 Which of these groups best describes you? ......................................................................................................................................................................................................................................................................................................................................................747
  Base : All adults
C14 We may wish to contact you in the future for research purposes. Would you be willing to be re-contacted? ..................................................................................................................................................................................................................................................753
  Base : All adults
C15 Can I make a note of your phone number in case we needs to contact you again?.........................................................................................................................................................................................................................................................................................755
  Base : Those willing to be recontacted
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                             Table 1
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NATION

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                           NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-        WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND               LAND URBAN          RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p           q       r   s               t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382      256      240       239    1624       493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178      227      223       228    1270       350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677      174       98        55    1734       270    2004
England                                         1677       229      309     347     235     271    556  1677            801        875       442      488     307    440  1677      1677       -        -         -    1477       200    1677
                                                  84%       84%      81%     84%     83%     86%    85%   84%            83%        84%       87%      83%     85%    81%   84%      100%      -%       -%        -%     85%       74%     84%
                                                                                                                                               m                                   pqrstu                               pqrt      pqr     pqrt
Scotland                                         174         24      42      34      26      23     48        174        87         87        35       59      26    54     174       -       174       -         -    145         29     174
                                                   9%         9%     11%      8%      9%      7%     7%         9%        9%         8%        7%      10%      7%   10%      9%      -%      100%      -%        -%     8%        11%      9%
                                                                                                                                                                                            oqrstu                     oqr        oqr     oqr
Wales                                              98        14      18      20      14      13     32         98        48         50        22       26      19     31     98       -        -        98        -      77        21      98
                                                    5%        5%      5%      5%      5%      4%     5%         5%        5%         5%        4%       4%      5%     6%     5%      -%       -%      100%       -%      4%        8%      5%
                                                                                                                                                                                                     oprstu             opr     oprsu     opr
Northern Ireland                                   55         7      11      12       7       9     19         55        25         30         8       16       9     21     55       -        -        -        55     35         20      55
                                                    3%        2%      3%      3%      2%      3%     3%         3%        3%         3%        2%       3%      3%     4%     3%      -%       -%       -%      100%     2%         7%      3%
                                                                                                                                                                                                              opqstu   opq      opqsu     opq
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 1
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NATION

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
England                                              1677            121            1101           241            390            618         1261            262    511
                                                       84%            81%             86%           84%            85%            86%          85%            88%    83%
Scotland                                              174             15              94             24            35             56          117             18     57
                                                        9%            10%              7%             8%            8%             8%           8%             6%     9%
Wales                                                  98               9             55             13            20             32           66             15     28
                                                        5%              6%             4%             5%            4%             4%           4%             5%     4%
Northern Ireland                                       55               4             34              9            12             17           39              3     22
                                                        3%              3%             3%             3%            3%             2%           3%             1%     4%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 2
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



URBANITY INDICATOR

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN          RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s               t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240      239     1624       493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223      228     1270       350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98       55     1734       270    2004
Large City                                       414         68      95      85      60      53    106        414       202        212       111      143      56    104    414     361     53       -        -     414          -     414
                                                  21%        25%     25%     21%     21%     17%    16%        21%       21%        20%       22%      24%     16%    19%    21%     22%    30%      -%       -%     24%         -%     21%
                                                              ef      ef                                         f                              l        l                     l     qrt oqrstu                     qrtu                qrt
City or Large Town                               366         56      61      82      49      54    118        366       174        192       106      110      55    95     366     320    21       23        2     366          -     366
                                                  18%        21%     16%     20%     17%     17%    18%        18%       18%        18%       21%      19%     15%   17%     18%     19%   12%      24%       4%     21%         -%     18%
                                                                                                                                                                                     prt    rt      prt        t     prt                prt
Medium Town                                      661         84     135     133      79     114    231        661       320        341       145      178     131    208    661     561    48       36       16      656        6      661
                                                  33%        31%     35%     32%     28%     36%    35%        33%       33%        33%       29%      30%     36%    38%    33%     33%   28%      37%      28%      38%       2%      33%
                                                                                                     d                                                           j     jk              t     t       pt        t    oprtu                 t
Small Satellite Town                             257         32      44      56      39      38     85        257       123        133        64       74      54    65     257     213    23       11        9     250         6      257
                                                  13%        12%     12%     14%     14%     12%    13%        13%       13%        13%       13%      13%     15%   12%     13%     13%   13%      11%      17%     14%        2%      13%
                                                                                                                                                                                       t     t        t        t       t                  t
Isolated Small Town                                26         3       7       4       2       5     10         26        12         13         5        5       5     10     26      13      -        7        6     26          -      26
                                                    1%        1%      2%      1%      1%      2%     1%         1%        1%         1%        1%       1%      1%     2%     1%      1%     -%       7%     10%      1%         -%      1%
                                                                                                                                                                                                  opstu    opstu       t                  t
Accessible Rural                                 244         27      32      47      47      46     91        244       112        132        70       70      49    55     244     202     16      13        14     23       221      244
                                                  12%        10%      8%     12%     17%     15%    14%        12%       12%        13%       14%      12%     14%   10%     12%     12%     9%     13%       25%     1%        82%     12%
                                                                                     ab       b      b                                                                                s      s       s     opqsu            opqrsu       s
Remote Rural                                       37         4       8       5       7       7     14         37        18         19         6       10      10     11     37       7     13       8         9       -        37      37
                                                    2%        1%      2%      1%      2%      2%     2%         2%        2%         2%        1%       2%      3%     2%     2%      *%     8%      8%       16%      -%       14%      2%
                                                                                                                                                                                      s    osu     osu     opqsu             opqsu      os
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 2
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



URBANITY INDICATOR

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Large City                                            414             31             271            35            119            154          310             68    90
                                                       21%            21%             21%           12%            26%            21%          21%            23%   15%
                                                                                                                    cf             c            c              h
City or Large Town                                    366             33             237            55             82            136          275             85    152
                                                       18%            22%             18%           19%            18%            19%          19%            28%    25%
Medium Town                                           661             38             419           104            128            247          484             77    192
                                                       33%            26%             33%           36%            28%            34%          33%            26%    31%
                                                                                                     d
Small Satellite Town                                  257             26             158            40             55             90          188             35    86
                                                       13%            18%             12%           14%            12%            12%          13%            12%   14%
Isolated Small Town                                    26               2             16              7             4              6           18              1     7
                                                        1%              1%             1%             3%            1%             1%           1%             *%    1%
Accessible Rural                                      244             17             160            41             61             79          183             28    77
                                                       12%            11%             12%           14%            13%            11%          12%             9%   12%
Remote Rural                                           37               2             22              5             9             11           24              3     13
                                                        2%              1%             2%             2%            2%             1%           2%             1%     2%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 3
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



LOCATION

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                           ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND            LAND URBAN          RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m      n       o     p        q       r   s               t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578   2117   1382    256     240     239      1624       493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410   1559   1178    227     223     228      1270       350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547   2004   1677    174      98      55      1734       270    2004
Urban                                           1734       244      342     362     232     268    554  1734            836        899       433      515     304    482  1734    1477    145      77      35      1734         -    1734
                                                  87%       89%      90%     88%     82%     84%    85%   87%            87%        86%       85%      87%     84%    88%   87%     88%    83%     79%     64%      100%        -%     87%
                                                             d        df                                                                                                            qrt     rt      rt       t    opqrtu               qrt
Rural                                            270         30      39      50      50      49    101        270       126        144        74       74      57    65    270     200    29       21       20        -      270      270
                                                  13%        11%     10%     12%     18%     16%    15%        13%       13%        14%       15%      13%     16%   12%    13%     12%   17%      21%      36%       -%     100%      13%
                                                                                     ab              b                                                                               s     s      osu    opqsu             opqrsu       s
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 3
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



LOCATION

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Urban                                                1734            130            1104           239            389            638         1280            267    527
                                                       87%            88%             86%           83%            85%            88%          86%            90%    85%
Rural                                                 270             19             179            48             68             84          203             31    90
                                                       13%            12%             14%           17%            15%            12%          14%            10%   15%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 4
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



REGION/ NATION

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN        RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s             t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240     239    1624       493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223     228    1270       350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98      55    1734       270    2004
London                                           244         40      57      51      32      34     64        244       119        125        72       92      27    54     244     244      -       -       -    244          -     244
                                                  12%        15%     15%     12%     11%     11%    10%        12%       12%        12%       14%      16%      7%   10%     12%     15%     -%      -%      -%    14%         -%     12%
                                                                       f                                                                        l      lm                      l    pqrt                          pqrt               pqrt
South East                                       274         33      46      47      49      49     99        274       138        136        82       68      54    70     274     274      -       -       -    236         37     274
                                                  14%        12%     12%     11%     17%     15%    15%        14%       14%        13%       16%      12%     15%   13%     14%     16%     -%      -%      -%    14%        14%     14%
                                                                                                                                               k                                    pqr                           pqr        pqr     pqr
South West                                       170         18      38      35      22      28     57        170        83         87        49       42      43     37    170     170      -       -       -    129      42        170
                                                   8%         7%     10%      8%      8%      9%     9%         8%        9%         8%       10%       7%     12%     7%     8%     10%     -%      -%      -%     7%     15%         8%
                                                                                                                                                               km                   pqrs                          pqr  opqrsu        pqr
Eastern                                          184         25      32      43      14      36     70        184        87         97        47       51      34     52    184     184      -       -       -    148         36     184
                                                   9%         9%      8%     10%      5%     11%    11%         9%        9%         9%        9%       9%      9%     9%     9%     11%     -%      -%      -%     9%        13%      9%
                                                                              d               d      d          d                                                                   pqrs                          pqr      pqrsu     pqr
East Midlands                                    143         19      25      32      20      24     47        143        68         75        36       43      28     35    143     143      -       -       -    119         24     143
                                                   7%         7%      7%      8%      7%      7%     7%         7%        7%         7%        7%       7%      8%     6%     7%      9%     -%      -%      -%     7%         9%      7%
                                                                                                                                                                                    pqr                           pqr        pqr     pqr
West Midlands                                    178         25      27      45      23      32     59        178        82         96        43       48      33    55     178     178      -       -       -    158         21     178
                                                   9%         9%      7%     11%      8%     10%     9%         9%        9%         9%        9%       8%      9%   10%      9%     11%     -%      -%      -%     9%         8%      9%
                                                                                                                                                                                    pqr                           pqr        pqr     pqr
Wales                                              98        14      18      20      14      13     32         98        48         50        22       26      19     31     98       -      -       98      -      77        21      98
                                                    5%        5%      5%      5%      5%      4%     5%         5%        5%         5%        4%       4%      5%     6%     5%      -%     -%     100%     -%      4%        8%      5%
                                                                                                                                                                                                  oprstu           opr     oprsu     opr
Yorkshire & Humber                               169         30      33      28      30      22     49        169        74         94        35       53      28     52    169     169      -       -       -    150         19     169
                                                   8%        11%      9%      7%     10%      7%     7%         8%        8%         9%        7%       9%      8%     9%     8%     10%     -%      -%      -%     9%         7%      8%
                                                                                                                                                                                    pqr                           pqr        pqr     pqr
North East                                         86        10       9      24      11      17     33         86        40         46        15       26      18     28     86      86      -       -       -      79         7      86
                                                    4%        4%      2%      6%      4%      5%     5%         4%        4%         4%        3%       4%      5%     5%     4%      5%     -%      -%      -%      5%       3%       4%
                                                                              b                                                                                                     pqrt                           pqr       pqr     pqr
North West                                       228         28      42      43      36      30     80        228       111        118        63       65      42    59     228     228      -       -       -    213         15     228
                                                  11%        10%     11%     10%     13%      9%    12%        11%       12%        11%       12%      11%     12%   11%     11%     14%     -%      -%      -%    12%         6%     11%
                                                                                                                                                                                    pqrt                          pqrt       pqr     pqrt
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u
                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 4
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



REGION/ NATION

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND              LAND URBAN        RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p          q       r   s             t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382     256      240      239    1624      493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178     227      223      228    1270      350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677     174       98       55    1734      270    2004
Scotland                                         174         24      42      34      26      23     48        174        87         87        35       59      26    54     174       -      174       -        -    145        29     174
                                                   9%         9%     11%      8%      9%      7%     7%         9%        9%         8%        7%      10%      7%   10%      9%      -%     100%      -%       -%     8%       11%      9%
                                                                                                                                                                                           oqrstu                    oqr       oqr     oqr
Northern Ireland                                   55         7      11      12       7       9     19         55        25         30         8       16       9     21     55       -       -        -       55     35        20      55
                                                    3%        2%      3%      3%      2%      3%     3%         3%        3%         3%        2%       3%      3%     4%     3%      -%      -%       -%     100%     2%        7%      3%
                                                                                                                                                                                                            opqstu   opq     opqsu     opq
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 4
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



REGION/ NATION

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
London                                                244             19             170             22            79             92          193             51     58
                                                       12%            13%             13%             8%           17%            13%          13%            17%     9%
                                                                                                                    cf             c            c              h
South East                                            274             22             195            50             54            114          219             40    89
                                                       14%            15%             15%           17%            12%            16%          15%            14%   14%
South West                                            170              10            113             20            41             66          128             37     43
                                                        8%              7%             9%             7%            9%             9%           9%            12%     7%
                                                                                                                                                               h
Eastern                                               184               8            120            29             42             61          133             16    69
                                                        9%              5%             9%           10%             9%             8%           9%             5%   11%
                                                                                                                                                                     g
East Midlands                                         143              12             99             21            44             48          114             20     47
                                                        7%              8%             8%             7%           10%             7%           8%             7%     8%
West Midlands                                         178             19             104            32             38             57          131             35     47
                                                        9%            13%              8%           11%             8%             8%           9%            12%     8%
Wales                                                  98               9             55             13            20             32           66             15     28
                                                        5%              6%             4%             5%            4%             4%           4%             5%     4%
Yorkshire & Humber                                    169             15              95             17            23             76          117             24     55
                                                        8%            10%              7%             6%            5%            11%           8%             8%     9%
                                                                                                                                  cd
North East                                             86               6             53             15            22             24           62              7     32
                                                        4%              4%             4%             5%            5%             3%           4%             2%     5%
North West                                            228              11            152            36             48             80          165             32    71
                                                       11%              7%            12%           13%            11%            11%          11%            11%   11%
Scotland                                              174             15              94             24            35             56          117             18     57
                                                        9%            10%              7%             8%            8%             8%           8%             6%     9%
Columns Tested: a,b - c,d,e,f - g,h



                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 4
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



REGION/ NATION

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Northern Ireland                                       55               4             34              9            12             17           39              3     22
                                                        3%              3%             3%             3%            3%             2%           3%             1%     4%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 5
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S1 What is the occupation of the main wage earner in your household?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL     ENG- SCOT-    WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK     LAND LAND           LAND URBAN      RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l     m       n        o     p       q       r   s           t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415     578    2117    1382    256    240    239    1624      493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309     410    1559    1178    227    223    228    1270      350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361     547    2004    1677    174     98     55    1734      270    2004
Base for %                                      2004       274      380     412     283     317    654       2004       962       1042       507      589     361     547    2004    1677    174     98     55    1734      270    2004
A                                                  27         2       6       8       3       2      8         27        14         14        27         -       -      -      27      23     2      2       -     23        5       27
                                                    1%        1%      2%      2%      1%      1%     1%         1%        1%         1%        5%        -%      -%     -%      1%      1%    1%     2%      -%     1%       2%       1%
                                                                                                                                            klmn                              klm                     r
B                                                480         46      83     112      82      89    156        480       251        229       480         -       -      -    480      418    33      20      8    410        70     480
                                                  24%        17%     22%     27%     29%     28%    24%        24%       26%        22%       95%        -%      -%     -%    24%      25%   19%     20%    15%    24%       26%     24%
                                                                              a       a       a      a          a                           klmn                             klm        r                           r         r       r
C1                                               589         95     120     112      75      89    189        589       273        316          -      589       -      -    589      488    59      26     16    515        74     589
                                                  29%        34%     31%     27%     26%     28%    29%        29%       28%        30%         -%     100%      -%     -%     29%     29%   34%     27%    29%    30%       27%     29%
                                                                                                                                                      jlmn                    jlm
C2                                               361         44      65      73      65      61    114        361       188        173          -        -     361      -    361      307    26      19      9    304        57     361
                                                  18%        16%     17%     18%     23%     19%    17%        18%       20%        17%         -%       -%    100%     -%    18%      18%   15%     19%    17%    18%       21%     18%
                                                                                                                                                              jkmn           jkm
D                                                288         50      54      52      31      48    102        288       136        152          -        -       -    288    288      237    27      15     10    259        29     288
                                                  14%        18%     14%     13%     11%     15%    16%        14%       14%        15%         -%       -%      -%    53%    14%      14%   15%     15%    18%    15%       11%     14%
                                                              d                                                                                                       jkln    jkl                             t      t
E                                                259         38      53      54      28      27     86        259       100        159          -        -       -    259    259      204    27      17     11    223        36     259
                                                  13%        14%     14%     13%     10%      9%    13%        13%       10%        15%         -%       -%      -%    47%    13%      12%   16%     17%    21%    13%       13%     13%
                                                                                                                                     h                                jkln    jkl                     o    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 5
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S1 What is the occupation of the main wage earner in your household?

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Base for %                                           2004            149            1283           288            457            722         1483            298    617
A                                                      27               1             23              3             7             14           24              5     4
                                                        1%              *%             2%             1%            1%             2%           2%             2%    1%
B                                                     480             16             397            51            118            254          425            104    124
                                                       24%            11%             31%           18%            26%            35%          29%            35%    20%
                                                                                       a                            c             cdf           c              h
C1                                                    589             40             412            76            159            229          466             89    185
                                                       29%            27%             32%           26%            35%            32%          31%            30%    30%
                                                                                                                    c
C2                                                    361             36             212            67             80            107          259             44    127
                                                       18%            24%             16%           23%            17%            15%          17%            15%    21%
                                                                       b                             ef
D                                                     288             31             144             51            54             75          183             35    96
                                                       14%            21%             11%           18%            12%            10%          12%            12%   16%
                                                                       b                            def
E                                                     259             26              95            40             40             44          126             22    81
                                                       13%            17%              7%           14%             9%             6%           8%             7%   13%
                                                                       b                             ef                                                              g
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 6
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S2 AGE OF RESPONDENT

Base : All adults
                                                                                          AGE                                       GENDER                              SEG                                       NATION
                                                                                                                       ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                   ALL
                                                Total    16-24         25-34    35-44    45-54    55-64      55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN     RURAL      UK
Significance Level: 95%                                      a             b        c        d        e         f        g         h       i              j       k        l    m       n       o     p       q       r   s          t      u
Unweighted total                                2117       295           328      409      314      336      770       2117      1037       1080       505      619     415    578    2117   1382    256    240    239   1624      493    2117
Effective Weighted Sample                       1559       216           246      307      237      248      572       1559       764        795       385      458     309    410    1559   1178    227    223    228   1270      350    1559
Total                                           2004       274           380      412      283      317      654       2004       962       1042       507      589     361    547    2004   1677    174     98     55   1734      270    2004
Base for %                                      2004       274           380      412      283      317      654       2004       962       1042       507      589     361    547    2004   1677    174     98     55   1734      270    2004
16 - 17                                            49       49             -        -        -        -         -       49         28         21         8       17       9     16     49      41     4      3      1     44        5       49
                                                    2%      18%            -%       -%       -%       -%        -%       2%         3%         2%        2%       3%      3%     3%     2%      2%    2%     3%     2%     3%       2%       2%
                                                         bcdefg                                                       bcdef
18 - 24                                          225       225             -        -        -        -         -      225        110        115        40       78      35    72     225     188    20      11     6    200        25     225
                                                  11%       82%            -%       -%       -%       -%        -%      11%        11%        11%        8%      13%     10%   13%     11%     11%   11%     12%   10%    12%        9%     11%
                                                         bcdefg                                                       bcdef                                        j             j
25 - 34                                          380              -      380        -        -        -         -      380        155        225        89      120      65    107    380     309    42      18    11    342        39     380
                                                  19%             -%     100%       -%       -%       -%        -%      19%        16%        22%       18%      20%     18%    19%    19%     18%   24%     19%   20%    20%       14%     19%
                                                                       acdefg                                         acdef                    h                                                      ot                    t                 t
35 - 44                                          412              -        -      412        -        -         -      412        204        209       121      112      73    106    412     347    34      20    12    362        50     412
                                                  21%             -%       -%     100%       -%       -%        -%      21%        21%        20%       24%      19%     20%    19%    21%     21%   20%     20%   21%    21%       18%     21%
                                                                                abdefg                                abdef
45 - 54                                          283              -        -        -      283        -         -      283        128        154        85       75      65    59     283     235    26      14     7    232        50     283
                                                  14%             -%       -%       -%     100%       -%        -%      14%        13%        15%       17%      13%     18%   11%     14%     14%   15%     14%   13%    13%       19%     14%
                                                                                         abcefg                       abcef                              m               km                                                        osu
55 - 64                                          317              -        -        -        -      317    317   317              159        158        91       89      61    76     317     271    23      13     9    268        49     317
                                                  16%             -%       -%       -%       -%     100%    48%   16%              17%        15%       18%      15%     17%   14%     16%     16%   13%     13%   17%    15%       18%     16%
                                                                                                  abcdfg abcdg  abcd
65 - 74                                          202              -        -        -        -        -       202   202           112         90        48       45      36    74     202     167    18      11     6    169        33     202
                                                  10%             -%       -%       -%       -%       -%       31%   10%           12%         9%        9%       8%     10%   13%     10%     10%   10%     11%   10%    10%       12%     10%
                                                                                                           abcdeg abcde              i                                          k
75-79                                              67             -        -        -        -        -        67    67            36         30        12       31       8     16     67      58     5      3      1     58        9       67
                                                    3%            -%       -%       -%       -%       -%       10%    3%            4%         3%        2%       5%      2%     3%     3%      3%    3%     3%     2%     3%       3%       3%
                                                                                                           abcdeg abcde                                           jl
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                    Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 6
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S2 AGE OF RESPONDENT

Base : All adults
                                                                                       AGE                                        GENDER                              SEG                                       NATION
                                                                                                                     ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                 ALL
                                                Total     16-24      25-34    35-44    45-54    55-64      55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN    RURAL     UK
Significance Level: 95%                                       a          b        c        d        e         f        g         h       i              j       k        l    m       n       o     p       q       r   s         t     u
Unweighted total                                2117        295       328      409      314      336       770       2117      1037       1080       505      619     415    578    2117   1382    256    240   239   1624      493   2117
Effective Weighted Sample                       1559        216       246      307      237      248       572       1559       764        795       385      458     309    410    1559   1178    227    223   228   1270      350   1559
Total                                           2004        274       380      412      283      317       654       2004       962       1042       507      589     361    547    2004   1677    174     98    55   1734      270   2004
80+                                                69           -        -        -        -        -        69    69            29         40        13       24       9     23     69      60     1      5     2     60        9      69
                                                    3%          -%       -%       -%       -%       -%       10%    3%            3%         4%        3%       4%      2%     4%     3%      4%    1%     5%    4%     3%       3%      3%
                                                                                                         abcdeg abcde                                                                         p            p     p      p                p
Refused                                             *           -        -        -        -        -         -          *         -          *         -        -       -     *       *      -      -      -     *      *        -      *
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                  Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 6
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S2 AGE OF RESPONDENT

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Base for %                                           2004            149            1283           288            457            722         1483            298    617
16 - 17                                                49               8             39              3            15             30           48             11     9
                                                        2%              5%             3%             1%            3%             4%           3%             4%    1%
                                                                                                                                   c
18 - 24                                               225             16             176             20            51            131          204             62     56
                                                       11%            11%             14%             7%           11%            18%          14%            21%     9%
                                                                                                                                  cdf           c              h
25 - 34                                               380             47             290            39             89            213          342             83    101
                                                       19%            32%             23%           14%            20%            30%          23%            28%    16%
                                                                       b                                                          cdf           c              h
35 - 44                                               412             27             309            54            101            188          347             71    136
                                                       21%            18%             24%           19%            22%            26%          23%            24%    22%
                                                                                                                                   c
45 - 54                                               283              11            209            45             87             95          227             37    97
                                                       14%              8%            16%           16%            19%            13%          15%            12%   16%
                                                                                       a                            e
55 - 64                                               317             21             177            69             85             46          205             28    115
                                                       16%            14%             14%           24%            19%             6%          14%             9%    19%
                                                                                                     ef             ef                          e                     g
65 - 74                                               202              12             64             41            23             17           83              8    67
                                                       10%              8%             5%           14%             5%             2%           6%             3%   11%
                                                                                                    def             e                           e                    g
75-79                                                  67               3             13             11             4               -          17              -     20
                                                        3%              2%             1%             4%            1%              -%          1%             -%     3%
                                                                                                    def             e                           e                     g
80+                                                    69               4              5             7              2               1          10              -     16
                                                        3%              2%             *%            2%             *%              *%          1%             -%     3%
                                                                        b                           def                                                               g
Columns Tested: a,b - c,d,e,f - g,h

                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 6
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



S2 AGE OF RESPONDENT

Base : All adults
                                                                                                                                                         SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                                USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                   ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)              USERS              YES   NO
Significance Level: 95%                                                a          b                 c          d            e                   f               g    h
Unweighted total                                     2117            158            1276           313             461            695         1489            268   670
Effective Weighted Sample                            1559            117             948           228             345            521         1106            208   490
Total                                                2004            149            1283           288             457            722         1483            298   617
Refused                                                  *              -               -             -               -              -            -             -     -
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                   Table 7
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



GENDER

Base : All adults
                                                                                  AGE                                    GENDER                              SEG                                       NATION
                                                                                                            ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                   ALL
                                                Total    16-24    25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN     RURAL      UK
Significance Level: 95%                                      a        b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s          t      u
Unweighted total                                2117       295     328     409     314     336    770       2117      1037       1080       505       619    415    578    2117   1382    256    240    239   1624      493    2117
Effective Weighted Sample                       1559       216     246     307     237     248    572       1559       764        795       385       458    309    410    1559   1178    227    223    228   1270      350    1559
Total                                           2004       274     380     412     283     317    654       2004       962       1042       507       589    361    547    2004   1677    174     98     55   1734      270    2004
Male                                             962       138     155     204     128     159    337        962       962           -      265       273    188    236    962     801    87      48    25    836       126     962
                                                  48%       50%     41%     49%     45%     50%    52%        48%      100%          -%      52%       46%    52%    43%    48%     48%   50%     49%   46%    48%       47%     48%
                                                             b               b               b      b          b          i                   m                m
Female                                          1042       136     225     209     154     158    317  1042               -      1042       242       316    173    311  1042      875    87      50    30    899       144    1042
                                                  52%       50%     59%     51%     55%     50%    48%   52%              -%      100%       48%       54%    48%    57%   52%      52%   50%     51%   54%    52%       53%     52%
                                                                  acefg                                                             h                                 jl
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 7
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



GENDER

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Male                                                  962             62             649           139            198            396          740            165    271
                                                       48%            42%             51%           48%            43%            55%          50%            55%    44%
                                                                                                                                   d            d              h
Female                                               1042             87             634           149            260            326          743            133    346
                                                       52%            58%             49%           52%            57%            45%          50%            45%    56%
                                                                                                                    ef                                                g
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 8
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A1 Which of the following do you regularly do?

Base : All adults
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL      UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t      u
Unweighted total                               2117       295        328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239   1624       493    2117
Effective Weighted Sample                      1559       216        246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228   1270       350    1559
Total                                          2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734       270    2004
Base for %                                     2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734       270    2004
Watch television                               1894       256        355     388     269     302    626  1894            899        995       481      547     343    524  1894     1580    165      96    53    1638       256    1894
                                                 95%       93%        93%     94%     95%     95%    96%   95%            93%        95%       95%      93%     95%    96%   95%      94%    95%     98%   96%     94%       95%     95%
                                                                                                                                                                                                   opstu
Use a mobile phone (or BlackBerry/
Smartphone)                                    1559       250        340     352     240     227    377  1559            725        834       418      470     275    395  1559     1302    133      79    45    1345       214    1559
                                                 78%       91%        89%     85%     85%     72%    58%   78%            75%        80%       82%      80%     76%    72%   78%      78%    76%     80%   82%     78%       79%     78%
                                                         cdefg        efg     efg     efg       f           ef                        h       mn         m                    m
Read newspapers/ magazines                     1430       168        274     279     205     245    503  1430            682        748       389      405     254    382  1430     1191    127      71    41    1245       185    1430
                                                 71%       61%        72%     68%     72%     77%    77%   71%            71%        72%       77%      69%     71%    70%   71%      71%    73%     72%   73%     72%       69%     71%
                                                                       a               a      ac    acg     a                                 kmn
Listen to the radio                            1385       155        258     300     212     235    460  1385            666        719       395      416     259    315  1385     1147    123      76    40    1179       206    1385
                                                 69%       57%        68%     73%     75%     74%    70%   69%            69%        69%       78%      71%     72%    58%   69%      68%    70%     77%   72%     68%       76%     69%
                                                                       a       a       a       a      a     a                                 kmn        m       m            m                     osu                     osu
Use the internet via a computer/ laptop        1344       226   320          318     208     177    272  1344            675        669       429      431     228    257  1344     1141    106      61    37    1159       185    1344
                                                 67%       83%   84%          77%     73%     56%    41%   67%            70%        64%       85%      73%     63%    47%   67%      68%    61%     62%   66%     67%       69%     67%
                                                          defg cdefg         efg     efg        f           ef              i                klmn      lmn       m            m        p                                      p
Watch videos/ DVDs                             1160      213   264           238     169     150    274  1160            569        591       290      352     218    300  1160      968    100      61    31    1016       144    1160
                                                 58%      78%   70%           58%     60%     47%    42%   58%            59%        57%       57%      60%     61%    55%   58%      58%    57%     62%   56%     59%       53%     58%
                                                       bcdefg cdefg            ef      ef                   ef                                                                                         t
Listen to music on hi-fi/ CD or tape player     924        131       195     200     135     150    263        924       439        485       256      270     166    233    924     767    80       51    27    788        136     924
                                                 46%         48%      51%     49%     48%     47%    40%        46%       46%        47%       50%      46%     46%    43%    46%     46%   46%      52%   49%    45%        51%     46%
                                                                f       f       f       f                         f                             m
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 8
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A1 Which of the following do you regularly do?

Base : All adults
                                                                                         AGE                                      GENDER                              SEG                                        NATION
                                                                                                                     ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                                Total    16-24         25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL      UK
Significance Level: 95%                                      a             b        c        d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s           t      u
Unweighted total                                2117       295          328      409      314      336     770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239    1624      493    2117
Effective Weighted Sample                       1559       216          246      307      237      248     572       1559       764        795       385      458     309    410    1559   1178    227     223    228    1270      350    1559
Total                                           2004       274          380      412      283      317     654       2004       962       1042       507      589     361    547    2004   1677    174      98     55    1734      270    2004
Listen to a portable music device/ MP3
player (like an iPod)                            570       166          142      132       63       49      67        570       304        266       180      192      95    104    570     481    46       30    14     491        79     570
                                                  28%       61%          37%      32%      22%      15%     10%        28%       32%        26%       35%      33%     26%    19%    28%     29%   27%      30%   25%     28%       29%     28%
                                                         bcdefg         defg      def        f        f                def         i                 lmn        m       m             m
Play console/ computer games                     495       140   141             111       50       32      52        495       305        190       121      151      85    138    495     408    46       28    13     441        54     495
                                                  25%       51%   37%             27%      18%      10%      8%        25%       32%        18%       24%      26%     23%    25%    25%     24%   26%      29%   24%     25%       20%     25%
                                                         bcdefg cdefg            def        ef                        def          i                                                                          t             t
Use a portable media player (like an iPod
Touch or Archos)                                 276       71            60       78       30       32      36        276       158        118        98       82      45    51     276     225    22       20    10     241        35     276
                                                  14%      26%           16%      19%      11%      10%      6%        14%       16%        11%       19%      14%     12%    9%     14%     13%   12%      20%   18%     14%       13%     14%
                                                         bdefg             f     defg        f        f                  f         i                klmn        m                     m                   opstu
None of these                                       3             -        -        3        -        -       -         3          1         2          -        2      1      -      3       3      -       -      -      3         -      3
                                                    *%            -%       -%       1%       -%       -%      -%        *%         *%        *%         -%       *%     *%     -%     *%      *%     -%      -%     -%     *%        -%     *%
                                                                                   fg
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                  Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 8
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A1 Which of the following do you regularly do?

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Base for %                                           2004            149            1283           288            457            722         1483            298    617
Watch television                                     1894            140            1210           267            435            676         1395            287    586
                                                       95%            94%             94%           93%            95%            94%          94%            96%    95%
Use a mobile phone (or BlackBerry/ Smartphone)       1559            115            1107           218            389            643         1263            283    501
                                                       78%            77%             86%           76%            85%            89%          85%            95%    81%
                                                                                       a                            c              cf           c              h
Read newspapers/ magazines                           1430            102             909           218            316            503         1051            203    442
                                                       71%            69%             71%           76%            69%            70%          71%            68%    72%
Listen to the radio                                  1385             89             921           183            319            535         1051            202    452
                                                       69%            60%             72%           64%            70%            74%          71%            68%    73%
                                                                                       a                                           c            c
Use the internet via a computer/ laptop              1344            113            1185           212            416            700         1333            276    374
                                                       67%            76%             92%           74%            91%            97%          90%            93%    61%
                                                                                       a                            c             cdf           c              h
Watch videos/ DVDs                                   1160             86             805           148            263            503          925            205    348
                                                       58%            58%             63%           51%            58%            70%          62%            69%    56%
                                                                                                                                  cdf           c              h
Listen to music on hi-fi/ CD or tape player           924             81             638           134            225            379          747            141    274
                                                       46%            55%             50%           47%            49%            52%          50%            47%    44%
Listen to a portable music device/ MP3 player
(like an iPod)                                        570             32             490            51            132            353          540            151    143
                                                       28%            22%             38%           18%            29%            49%          36%            51%    23%
                                                                                       a                            c             cdf          cd              h
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 8
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A1 Which of the following do you regularly do?

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Play console/ computer games                          495             39             390            46            101            290          442            107    140
                                                       25%            26%             30%           16%            22%            40%          30%            36%    23%
                                                                                                                                  cdf          cd              h
Use a portable media player (like an iPod Touch
or Archos)                                            276             15             242             25            53            187          264             97     56
                                                       14%            10%             19%             9%           12%            26%          18%            32%     9%
                                                                                       a                                          cdf          cd              h
None of these                                           3               -              3             3               -              -            3             -      1
                                                        *%              -%             *%            1%              -%             -%           *%            -%     *%
                                                                                                    def
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 9
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A2 Which one of these would you miss doing the most?

Base : All adults
                                                                                    AGE                                    GENDER                              SEG                                         NATION
                                                                                                              ALL                                                              ALL    ENG- SCOT-    WALES N IRE-                   ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND           LAND URBAN     RURAL      UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l     m        n       o     p       q       r   s          t      u
Unweighted total                               2117       295        328     409     314     336    770       2117      1037       1080       505      619     415     578     2117   1382    256    240    239   1624      493    2117
Effective Weighted Sample                      1559       216        246     307     237     248    572       1559       764        795       385      458     309     410     1559   1178    227    223    228   1270      350    1559
Total                                          2004       274        380     412     283     317    654       2004       962       1042       507      589     361     547     2004   1677    174     98     55   1734      270    2004
Watch television                                879         64       153     172     127     154   362         879       385        493       170      217     186     305     879     705    87    60      27    764       115     879
                                                 44%        23%       40%     42%     45%     49%   55%         44%       40%        47%       34%      37%      51%     56%    44%     42%   50%   61%     48%    44%       43%     44%
                                                                       a       a       a       a abcdg           a                    h                         jkn     jkn      jk            o oprstu
Use the internet via a computer/ laptop/
notebook                                        331        70         87      78      49      31     46        331       178        153       108      123      40      59     331     285    24      12     9    279        52     331
                                                 17%       26%        23%     19%     17%     10%     7%        17%       19%        15%       21%      21%     11%     11%     17%     17%   14%     13%   16%    16%       19%     17%
                                                          defg        efg      ef      ef                        ef         i                 lmn      lmn                      lm                                            q
Use a mobile phone (or BlackBerry/
Smartphone)                                     256        77         64      57      32      20     25        256       102        154        66       84      41      65     256     217    25      7      7    220        36     256
                                                 13%       28%        17%     14%     11%      6%     4%        13%       11%        15%       13%      14%     11%     12%     13%     13%   14%     7%    13%    13%       13%     13%
                                                        bcdefg         ef      ef      ef                        ef                   h                                                  q     q             q      q         q       q
Listen to the radio                             205          9        24      42      31    55    99           205        93        111        72       65      38      30     205     183     8      8      6    173        31     205
                                                 10%         3%        6%     10%     11%   17%   15%           10%       10%        11%       14%      11%     11%      5%     10%     11%    5%     8%    11%    10%       12%     10%
                                                                               a       a abcdg  abcg            ab                             mn        m       m               m       p                   p      p         p       p
Read newspapers/ magazines                        85         1         6      10      11    26    58            85        47         39        31       27      14      13      85      72     8      3      2     77        8       85
                                                   4%        *%        2%      2%      4%    8%    9%            4%        5%         4%        6%       5%      4%      2%      4%      4%    5%     3%     3%     4%       3%       4%
                                                                                       a abcdg abcdg            ab                             m
Listen to music on hi-fi/ CD or tape player       66        11        11       8      13      13     23         66        32         35        21       13      11      20      66      59     3      3      1     59        7       66
                                                   3%        4%        3%      2%      4%      4%     4%         3%        3%         3%        4%       2%      3%      4%      3%      4%    2%     3%     3%     3%       3%       3%
Listen to a portable music device/ MP3
player (like an iPod)                             41         13        8      10       1       9      9         41        22         19         6       18       6      11      41      37     2       -     1     37        4      41
                                                   2%          5%      2%      2%      *%      3%     1%         2%        2%         2%        1%       3%      2%      2%      2%      2%    1%      -%    2%     2%       1%      2%
                                                            dfg                                d                                                                                         q                   q      q                q
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                           Table 9
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A2 Which one of these would you miss doing the most?

Base : All adults
                                                                                     AGE                                     GENDER                              SEG                                          NATION
                                                                                                                ALL                                                             ALL    ENG- SCOT-      WALES N IRE-                    ALL
                                               Total    16-24       25-34    35-44   45-54   55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND             LAND URBAN      RURAL      UK
Significance Level: 95%                                     a           b        c       d       e       f        g         h       i              j       k        l     m       n       o     p         q       r   s           t      u
Unweighted total                               2117       295        328      409     314     336     770       2117      1037       1080       505      619     415     578    2117   1382    256      240    239    1624      493    2117
Effective Weighted Sample                      1559       216        246      307     237     248     572       1559       764        795       385      458     309     410    1559   1178    227      223    228    1270      350    1559
Total                                          2004       274        380      412     283     317     654       2004       962       1042       507      589     361     547    2004   1677    174       98     55    1734      270    2004
Play console/ computer games                      40       14         10       10       2        *      3         40        37          2         5        9       8      17     40      33      5       1      1      37        3       40
                                                   2%        5%        3%       2%      1%       *%     *%         2%        4%         *%        1%       2%      2%      3%     2%      2%     3%      1%     2%      2%       1%       2%
                                                          defg        ef       ef                                 ef          i                                             j
Watch videos/ DVDs                                27         5         8        2       4       1       8         27        16         10         5        8       7      7      27      22      2       2      *      20        7       27
                                                   1%        2%        2%       *%      1%      *%      1%         1%        2%         1%        1%       1%      2%     1%      1%      1%     1%      2%     1%      1%       2%       1%
Use a portable media player (like an iPod
Touch or Archos)                                  19        5           -       9       3       2       2         19        13          6        10        6        -     4      19      18      1        -      -     19         -     19
                                                   1%       2%          -%      2%      1%      1%      *%         1%        1%         1%        2%       1%       -%    1%      1%      1%     *%       -%     -%     1%        -%     1%
                                                            bf                  bf                                                                 l                                       t                             t
None of these                                     28          -        2       10       4       4      12         28        19          9          2      11       4      11     28      21       7       -     *      28         *      28
                                                   1%         -%       *%       2%      1%      1%      2%         1%        2%         1%         *%      2%      1%      2%     1%      1%      4%      -%    1%      2%        *%      1%
                                                                                a                       a                                                                   j              t oqrstu                      t                 t
Don't know                                        29           4       6        5       5       2       8         29        18         11        10        9       5      4      29      25      2       2      *      22        7       29
                                                   1%          2%      2%       1%      2%      1%      1%         1%        2%         1%        2%       1%      2%     1%      1%      1%     1%      2%     1%      1%       3%       1%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 9
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A2 Which one of these would you miss doing the most?

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Watch television                                      879             78             442           148            195            189          541             87    293
                                                       44%            52%             34%           52%            43%            26%          36%            29%    47%
                                                                       b                           def              ef                          e                     g
Use the internet via a computer/ laptop/ notebook     331             21             303             16            80            235          331             78    78
                                                       17%            14%             24%             6%           17%            32%          22%            26%   13%
                                                                                       a                            c             cdf           c              h
Use a mobile phone (or BlackBerry/ Smartphone)        256             20             195            33             56            133          223             68    62
                                                       13%            14%             15%           12%            12%            18%          15%            23%   10%
                                                                                                                                  cd                           h
Listen to the radio                                   205              10            132            30             61             53          148             23    83
                                                       10%              7%            10%           10%            13%             7%          10%             8%   13%
                                                                                                                    e                                                g
Read newspapers/ magazines                             85               5             40             24            12             10           47              4     28
                                                        4%              4%             3%             8%            3%             1%           3%             1%     5%
                                                                                                    def                                         e                     g
Listen to music on hi-fi/ CD or tape player            66               2             43              9            15             22           47              6     22
                                                        3%              1%             3%             3%            3%             3%           3%             2%     4%
Listen to a portable music device/ MP3 player
(like an iPod)                                         41               *             37              6             8             24           38             12     10
                                                        2%              *%             3%             2%            2%             3%           3%             4%     2%
Play console/ computer games                           40               5             25              3             6             22           32              6     14
                                                        2%              3%             2%             1%            1%             3%           2%             2%     2%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 9
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



A2 Which one of these would you miss doing the most?

Base : All adults
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES    NO
Significance Level: 95%                                                a          b                 c          d            e                  f               g     h
Unweighted total                                     2117            158            1276           313            461            695         1489            268    670
Effective Weighted Sample                            1559            117             948           228            345            521         1106            208    490
Total                                                2004            149            1283           288            457            722         1483            298    617
Watch videos/ DVDs                                     27               5             11              4            11               2          17              -     8
                                                        1%              4%             1%             1%            2%              *%          1%             -%    1%
                                                                        b                                           e
Use a portable media player (like an iPod Touch
or Archos)                                             19               1             17              2              -            16           18              6      2
                                                        1%              1%             1%             1%             -%            2%           1%             2%     *%
                                                                                                                                   d            d              h
None of these                                          28               -             18             10             6              4           21              1     11
                                                        1%              -%             1%             4%            1%             1%           1%             *%     2%
                                                                                                     ef
Don't know                                             29               2             19              3             7             12           22              6     6
                                                        1%              1%             1%             1%            2%             2%           1%             2%    1%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 10
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA3 Do you mean watching television...?

Base : Those who would miss watching television the most - ADDED AT WAVE 1 2010
                                                                                    AGE                                      GENDER                              SEG                                        NATION
                                                                                                                ALL                                                             ALL    ENG- SCOT-    WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND           LAND URBAN     RURAL       UK
Significance Level: 95%                                     ~a         b       c        d        e       f        g         h       i              j       k        l    m        n       o     p       q       r   s          t       u
Unweighted total                                 961         69     129     171      144      174     447        961       434        527       184      240     210    327     961     581    123    146    111   739       222      961
Effective Weighted Sample                        693         52      95     125      105      126     330        693       313        381       133      176     153    232     693     491    109    137    106   566       158      693
Total                                            879         64     153     172      127      154     362        879       385        493       170      217     186    305     879     705     87     60     27   764       115      879
On a TV set, to watch something as it is
broadcast                                        794          **    132     150      114      138     338        794       345        449       138      192     171    293     794     636    82      52    24    686       108      794
                                                  90%         **     86%     87%      90%      90%     93%        90%       90%        91%       81%      89%     92%     96%    90%     90%   94%     86%   89%    90%       94%      90%
                                                                                                       bc                                                           j    jkn       j            q                              q
On a TV set, to watch something that had
been recorded to watch later                      82          **     20      22       12       15      22         82        39         43        31       24      14     12      82      68     4       7     3    75         7        82
                                                   9%         **     13%     13%      10%      10%      6%         9%       10%         9%       18%      11%      7%     4%      9%     10%    5%     12%   10%   10%        6%        9%
                                                                       f       f                                                                lmn        m                      m
Don't know                                          3         **      1        -        *        *      2          3          1         2          1        1      1      *       3       1     *      1      *      3         *        3
                                                    *%        **      *%       -%       *%       *%     1%         *%         *%        *%         *%       *%     1%     *%      *%      *%    1%     2%     1%     *%        *%       *%
                                                                                                                                                                                                       o
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 10
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA3 Do you mean watching television...?

Base : Those who would miss watching television the most - ADDED AT WAVE 1 2010
                                                                                                                                                        SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                               USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                  ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)             USERS              YES   NO
Significance Level: 95%                                               ~a          b                 c          d            e                  f              ~g    h
Unweighted total                                      961              81            444           161            197            179          549             77   321
Effective Weighted Sample                             693              61            320           116            144            131          398             60   233
Total                                                 879              78            442           148            195            189          541             87   293
On a TV set, to watch something as it is
broadcast                                             794              **            382           138            166            155          468             **   261
                                                       90%             **             86%           93%            85%            82%          87%            **    89%
                                                                                                   def
On a TV set, to watch something that had been
recorded to watch later                                82              **             60              9            29             33           71             **   30
                                                        9%             **             14%             6%           15%            18%          13%            **   10%
                                                                                                                    c              c            c
Don't know                                              3              **              *              1              -              1            1            **     1
                                                        *%             **              *%             1%             -%             *%           *%           **     *%
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                              Table 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA4/5 What would you miss doing on the internet the most?

Base : Those who would miss using the internet via a computer/ laptop the most - ADDED AT WAVE 1 2010
                                                                                   AGE                                   GENDER                              SEG                                    NATION
                                                                                                            ALL                                                          ALL    ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+       UK      MALE FEMALE             AB       C1      C2    DE    UK    LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e    ~f        g         h       i              j       k       ~l   ~m     n       o    ~p     ~q      ~r   s        ~t      u
Unweighted total                                 337         72      77      83      55      32     50       337       191        146       100       127     51    59   337     232    34     30    41   253        84     337
Effective Weighted Sample                        252         51      59      62      43      24     38       252       140        112        82        91     37    43   252     199    31     28    39   199        62     252
Total                                            331         70      87      78      49      31     46       331       178        153       108       123     40    59   331     285    24     12     9   279        52     331
Sending and receiving emails                      98          **      **      **      **      **    **        98        61         37        41       32       **   **    98      88    **     **    **    80        **      98
                                                  30%         **      **      **      **      **    **        30%       34%        24%       37%      26%      **   **    30%     31%   **     **    **    29%       **      30%
Looking at social networking sites such
as Facebook, MySpace, Bebo or Twitter             75          **      **      **      **      **    **        75        26         49        17       30       **   **    75      65    **     **    **    67        **      75
                                                  23%         **      **      **      **      **    **        23%       15%        32%       15%      25%      **   **    23%     23%   **     **    **    24%       **      23%
                                                                                                                                    h
Finding information for your work/ job/
studies                                           41          **      **      **      **      **    **        41        22         19        18       18       **   **    41      33    **     **    **    32        **      41
                                                  12%         **      **      **      **      **    **        12%       12%        12%       16%      15%      **   **    12%     12%   **     **    **    11%       **      12%
Banking and paying bills online                    20         **      **      **      **      **    **        20         7         14         6        7       **   **    20      17    **     **    **    16        **      20
                                                    6%        **      **      **      **      **    **         6%        4%         9%        5%       6%      **   **     6%      6%   **     **    **     6%       **       6%
Buying and selling things online                   16         **      **      **      **      **    **        16         5         11         3        7       **   **    16      13    **     **    **    15        **      16
                                                    5%        **      **      **      **      **    **         5%        3%         7%        3%       6%      **   **     5%      5%   **     **    **     5%       **       5%
Looking at news websites                           12         **      **      **      **      **    **        12        12           -        8        5       **   **    12      11    **     **    **    12        **      12
                                                    4%        **      **      **      **      **    **         4%        7%          -%       7%       4%      **   **     4%      4%   **     **    **     4%       **       4%
                                                                                                                          i
Finding information for your leisure time,
including cinema and music                        11          **      **      **      **      **    **        11         7          4         3        4       **   **    11       9    **     **    **     8        **      11
                                                   3%         **      **      **      **      **    **         3%        4%         2%        2%       3%      **   **     3%      3%   **     **    **     3%       **       3%
Using online chat rooms or Instant
Messaging                                           8         **      **      **      **      **    **         8         8           -        2        3       **   **     8       6    **     **    **     8        **      8
                                                    2%        **      **      **      **      **    **         2%        4%          -%       2%       3%      **   **     2%      2%   **     **    **     3%       **      2%
                                                                                                                          i
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                              Table 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA4/5 What would you miss doing on the internet the most?

Base : Those who would miss using the internet via a computer/ laptop the most - ADDED AT WAVE 1 2010
                                                                                   AGE                                   GENDER                              SEG                                    NATION
                                                                                                            ALL                                                          ALL    ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+       UK      MALE FEMALE             AB       C1      C2    DE    UK    LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e    ~f        g         h       i              j       k       ~l   ~m     n       o    ~p     ~q      ~r   s        ~t      u
Unweighted total                                 337         72      77      83      55      32     50       337       191        146       100       127     51    59   337     232    34     30    41   253        84     337
Effective Weighted Sample                        252         51      59      62      43      24     38       252       140        112        82        91     37    43   252     199    31     28    39   199        62     252
Total                                            331         70      87      78      49      31     46       331       178        153       108       123     40    59   331     285    24     12     9   279        52     331
Listening to or downloading music                   7         **      **      **      **      **    **         7         3          4         2        1       **   **     7       6    **     **    **     5        **      7
                                                    2%        **      **      **      **      **    **         2%        2%         3%        2%       1%      **   **     2%      2%   **     **    **     2%       **      2%
Playing games online                                7         **      **      **      **      **    **         7         7           -        2        2       **   **     7       6    **     **    **     6        **      7
                                                    2%        **      **      **      **      **    **         2%        4%          -%       2%       1%      **   **     2%      2%   **     **    **     2%       **      2%
                                                                                                                          i
Online gambling                                     5         **      **      **      **      **    **         5         2          2         1        2       **   **     5       3    **     **    **     4        **      5
                                                    1%        **      **      **      **      **    **         1%        1%         2%        1%       2%      **   **     1%      1%   **     **    **     2%       **      1%
Watching online or downloading TV
programmes                                          3         **      **      **      **      **    **         3          1         3         1        2       **   **     3       3    **     **    **     3        **      3
                                                    1%        **      **      **      **      **    **         1%         *%        2%        1%       2%      **   **     1%      1%   **     **    **     1%       **      1%
Making or receiving calls online (e.g.
Skype)                                              3         **      **      **      **      **    **         3         2          1         3         -      **   **     3       3    **     **    **     3        **      3
                                                    1%        **      **      **      **      **    **         1%        1%         1%        3%        -%     **   **     1%      1%   **     **    **     1%       **      1%
Doing an online course to achieve a
qualification                                       2         **      **      **      **      **    **         2          -         2          -       2       **   **     2       2    **     **    **     2        **      2
                                                    1%        **      **      **      **      **    **         1%         -%        1%         -%      2%      **   **     1%      1%   **     **    **     1%       **      1%
Finding information about public services
provided by local or national government
- such as education, health, environment,
and so on                                           2         **      **      **      **      **    **         2         2           -        1        1       **   **     2       2    **     **    **     1        **      2
                                                    1%        **      **      **      **      **    **         1%        1%          -%       1%       1%      **   **     1%      1%   **     **    **     *%       **      1%
Something else                                    21          **      **      **      **      **    **        21        14          7         2        7       **   **    21      18    **     **    **    17        **      21
                                                   6%         **      **      **      **      **    **         6%        8%         5%        2%       6%      **   **     6%      6%   **     **    **     6%       **       6%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA4/5 What would you miss doing on the internet the most?

Base : Those who would miss using the internet via a computer/ laptop the most - ADDED AT WAVE 1 2010
                                                                                                                                                         SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                                USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                   ALL
                                                       Total    3 YEARS       YEARS             (1-6)     (7-10)      (11-18)              USERS              YES   NO
Significance Level: 95%                                               ~a          b               ~c          ~d            e                   f              ~g    ~h
Unweighted total                                        337            18            312             17             84            236          337             71   82
Effective Weighted Sample                               252            14            233             14             63            176          252             55   61
Total                                                   331            21            303             16             80            235          331             78   78
Sending and receiving emails                             98            **             92             **              **            62           98             **    **
                                                         30%           **             30%            **              **            26%          30%            **    **
Looking at social networking sites such as
Facebook, MySpace, Bebo or Twitter                       75            **             65             **              **            54           75             **    **
                                                         23%           **             21%            **              **            23%          23%            **    **
Finding information for your work/ job/ studies          41            **             39             **              **            31           41             **    **
                                                         12%           **             13%            **              **            13%          12%            **    **
Banking and paying bills online                          20            **             17             **              **            17           20             **    **
                                                          6%           **              6%            **              **             7%           6%            **    **
Buying and selling things online                         16            **             16             **              **            10           16             **    **
                                                          5%           **              5%            **              **             4%           5%            **    **
Looking at news websites                                 12            **             12             **              **            11           12             **    **
                                                          4%           **              4%            **              **             5%           4%            **    **
Finding information for your leisure time, including
cinema and music                                         11            **             11             **              **             8           11             **    **
                                                          3%           **              4%            **              **             3%           3%            **    **
Using online chat rooms or Instant Messaging              8            **              8             **              **             8            8             **    **
                                                          2%           **              3%            **              **             3%           2%            **    **
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NA4/5 What would you miss doing on the internet the most?

Base : Those who would miss using the internet via a computer/ laptop the most - ADDED AT WAVE 1 2010
                                                                                                                                                         SMARTPHONE
                                                                  USING INTERNET                      TYPES OF USE EVER MADE                                USER
                                                                  UNDER          3+          NARROW     MEDIUM       BROAD                   ALL
                                                     Total      3 YEARS       YEARS             (1-6)     (7-10)      (11-18)              USERS              YES   NO
Significance Level: 95%                                               ~a          b               ~c          ~d            e                   f              ~g    ~h
Unweighted total                                      337              18            312             17             84            236          337             71   82
Effective Weighted Sample                             252              14            233             14             63            176          252             55   61
Total                                                 331              21            303             16             80            235          331             78   78
Listening to or downloading music                       7              **              6             **              **             5            7             **    **
                                                        2%             **              2%            **              **             2%           2%            **    **
Playing games online                                    7              **              5             **              **             6            7             **    **
                                                        2%             **              2%            **              **             3%           2%            **    **
Online gambling                                         5              **              5             **              **             5            5             **    **
                                                        1%             **              2%            **              **             2%           1%            **    **
Watching online or downloading TV programmes            3              **              3             **              **             3            3             **    **
                                                        1%             **              1%            **              **             1%           1%            **    **
Making or receiving calls online (e.g. Skype)           3              **              3             **              **              -           3             **    **
                                                        1%             **              1%            **              **              -%          1%            **    **
Doing an online course to achieve a qualification       2              **              2             **              **             2            2             **    **
                                                        1%             **              1%            **              **             1%           1%            **    **
Finding information about public services
provided by local or national government - such
as education, health, environment, and so on            2              **              2             **              **             2            2             **    **
                                                        1%             **              1%            **              **             1%           1%            **    **
Something else                                         21              **             19             **              **            13           21             **    **
                                                        6%             **              6%            **              **             5%           6%            **    **
Columns Tested: a,b - c,d,e,f - g,h




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 12
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T1 Do you have any TV sets that are used at all in your household? IF YES - Do any of your TV sets receive extra channels, or do you only have terrestrial TV?

Base : All adults
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN         RURAL       UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s              t       u
Unweighted total                               2117       295        328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240      239    1624       493     2117
Effective Weighted Sample                      1559       216        246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223      228    1270       350     1559
Total                                          2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98       55    1734       270     2004
Satellite TV with a monthly subscription
(such as through Sky)                           797       114        162     197     128     109    196        797       403        394       243      213     165    177    797     654    71       43       29    678        119      797
                                                 40%       41%        43%     48%     45%     34%    30%        40%       42%        38%       48%      36%     46%    32%    40%     39%   41%      44%      52%    39%        44%      40%
                                                             f          f     efg      ef                         f                           kmn               km             m                            opsu
Freeview (through a set-top box or digital
TV set)                                         760       124        117     134      95     130   289         760       341        419       152      225     116    267    760     628    76       43      13     647        113      760
                                                 38%       45%        31%     32%     34%     41%   44%         38%       35%        40%       30%      38%     32%    49%    38%     37%   43%      44%     24%     37%        42%      38%
                                                         bcdg                                 bc  bcdg           b                                        j           jkln      j      r     r        r               r          r        r
Cable TV (through Virgin Media/ NTL/
Telewest)                                       288         32        62      70      43      47     82        288       142        146        69       95      53    72     288     260     15      11       3     283         5       288
                                                 14%        12%       16%     17%     15%     15%    13%        14%       15%        14%       14%      16%     15%   13%     14%     15%     8%     11%      5%     16%        2%       14%
                                                                                                                                                                                      prt      t      rt       t     prt                 prt
Terrestrial TV only                             155         10        20      22      19      28    84         155        74         81        38       52      23     42    155     135     8       2          9   127         28      155
                                                  8%         4%        5%      5%      7%      9%   13%          8%        8%         8%        7%       9%      6%     8%     8%      8%    5%      2%       17%     7%        11%       8%
                                                                                               a abcdg           a                                                                     q                   opqstu     q        pqs        q
Satellite TV with no monthly subscription
(such as through Freesat)                         70         6        13      10      10      19     30         70        43         27        15       22      16    18      70      57     5       5        2      60         10       70
                                                   3%        2%        4%      2%      4%      6%     5%         3%        4%         3%        3%       4%      4%    3%      3%      3%    3%      5%       3%      3%         4%       3%
                                                                                             acg                            i
Digital TV via broadband DSL line
(through BT Vision or Tiscali TV                  35         6         8      10       2       4      9         35        18         17         8       17       4     5      35      31     2        -       2      31         4        35
                                                   2%        2%        2%      2%      1%      1%     1%         2%        2%         2%        2%       3%      1%    1%      2%      2%    1%       -%      4%      2%        2%        2%
                                                                                                                                                        m                              q                      q       q
ANY MULTICHANNEL TV                            1814        257       348     386     259     284    564  1814            866        948       455      524     333    502  1814     1513    161    94        45     1576       238     1814
                                                 91%         94%      92%     94%     92%     90%    86%   91%            90%        91%       90%      89%     92%    92%   91%      90%    92%   96%       82%      91%       88%      91%
                                                                f       f       f       f                    f                                                                         r      r  orstu                 r         r        r
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                  Table 12
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T1 Do you have any TV sets that are used at all in your household? IF YES - Do any of your TV sets receive extra channels, or do you only have terrestrial TV?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN    RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s         t      u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256    240   239   1624      493    2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227    223   228   1270      350    1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174     98    55   1734      270    2004
No TVs in the household                            35         7      12       5       5       5      6         35        22         13        14       14       5      3     35      28     5      1     *     32        3       35
                                                    2%        3%      3%      1%      2%      1%     1%         2%        2%         1%        3%       2%      1%     *%     2%      2%    3%     1%    1%     2%       1%       2%
                                                                       f                                                                      m        m
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 14
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2A Does your household have Sky+?

Base : Those with Sky Satellite TV - ADDED AT WAVE 1 2010
                                                                                      AGE                                      GENDER                              SEG                                      NATION
                                                                                                                  ALL                                                            ALL    ENG- SCOT-   WALES N IRE-                    ALL
                                               Total    16-24       25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND          LAND URBAN     RURAL       UK
Significance Level: 95%                                     a           b        c        d        e       f        g         h       i              j       k        l    m       n       o    ~p      q       r   s          t       u
Unweighted total                                847       127        150      199      140      116     231        847       439        408       243      222     185    197    847     521    98    104    124   631       216      847
Effective Weighted Sample                       606         92       106      147      104       82     162        606       318        289       183      160     136    128    606     444    88     97    119   481       150      606
Total                                           797       114        162      197      128      109     196        797       403        394       243      213     165    177    797     654    71     43     29   678       119      797
Yes                                             593         79       128      155      100       77     131        593       299        294       184      169     124    116    593     487    **     31    19    510        83      593
                                                 74%        70%       79%      79%      78%      71%     67%        74%       74%        75%       76%      79%     75%    66%    74%     74%   **     72%   65%    75%       69%      74%
                                                                        f        f        f                           f                                      m                     m       r                         r                  r
No                                              201         33        35       41       28       32      64        201       102         99        59       43      40    59     201     165    **     12    10    164        36      201
                                                 25%        29%       21%      21%      22%      29%     32%        25%       25%        25%       24%      20%     24%   33%     25%     25%   **     28%   33%    24%       31%      25%
                                                                                                          c                                                                k                                  s
Don't know                                         3           1        -        *        -        -      2          3          1         2          -        1      1     1       3       2    **      -     *      3         *        3
                                                    *%         1%       -%       *%       -%       -%     1%         *%         *%        *%         -%       *%     *%    1%      *%      *%   **      -%    2%     *%        *%       *%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                               Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                             Table 15
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2B Does your Freesat set top box allow you to record and store TV programmes, and/ or pause and rewind live TV programmes?

Base : Those with Freesat - ADDED AT WAVE 1 2010
                                                                                   AGE                                   GENDER                              SEG                                   NATION
                                                                                                            ALL                                                          ALL   ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+       UK      MALE FEMALE             AB       C1      C2    DE    UK   LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e    ~f       ~g        ~h      ~i             ~j      ~k       ~l   ~m    ~n     ~o    ~p     ~q      ~r  ~s        ~t     ~u
Unweighted total                                  75          6      11      11      15      17     32        75        46         29        15       24      15    21    75     45     7     15     8    55        20      75
Effective Weighted Sample                         54          5       9       8       9      13     23        54        33         21        12       16      12    14    54     40     6     14     8    44        14      54
Total                                             70          6      13      10      10      19     30        70        43         27        15       22      16    18    70     57     5     5      2    60        10      70
Yes                                                **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
No                                                 **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
Don't know                                         **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     **    **     **       **      **
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                              Table 16
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2C Does your household have V+?

Base : Those with Cable TV - ADDED AT WAVE 1 2010
                                                                                   AGE                                   GENDER                              SEG                                    NATION
                                                                                                            ALL                                                          ALL    ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+       UK      MALE FEMALE             AB       C1      C2    DE    UK    LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e    ~f        g         h       i             ~j      ~k       ~l   ~m     n       o    ~p     ~q      ~r   s        ~t      u
Unweighted total                                 249         31      43      56      39      43     79       249       129        120        59       81      47    62   249     192    20     25    12   240         9     249
Effective Weighted Sample                        204         26      36      48      33      34     64       204       106         99        49       66      39    50   204     173    19     23    12   199         7     204
Total                                            288         32      62      70      43      47     82       288       142        146        69       95      53    72   288     260    15     11     3   283         5     288
Yes                                              121          **      **      **      **      **    **       121        57         64         **       **      **   **   121     110    **     **    **   118        **     121
                                                  42%         **      **      **      **      **    **        42%       40%        44%        **       **      **   **    42%     42%   **     **    **    41%       **      42%
No                                               165          **      **      **      **      **    **       165        84         81         **       **      **   **   165     148    **     **    **   163        **     165
                                                  57%         **      **      **      **      **    **        57%       59%        56%        **       **      **   **    57%     57%   **     **    **    58%       **      57%
Don't know                                         2          **      **      **      **      **    **         2         2          1         **       **      **   **     2       2    **     **    **     2        **      2
                                                   1%         **      **      **      **      **    **         1%        1%         1%        **       **      **   **     1%      1%   **     **    **     1%       **      1%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 17
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2D Does your Freeview box or Freeview TV set allow you to record and store TV programmes, and/ or pause and rewind live TV programmes (this includes Freeview Playback, Freeview Plus boxes or separate DVR boxes)?

Base : Those with Freeview - ADDED AT WAVE 1 2010
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN     RURAL       UK
Significance Level: 95%                                      a        ~b       c       d       e      f        g         h       i              j       k        l    m       n       o     p         q      ~r   s          t       u
Unweighted total                                 823       129       97     141     109     138    347        823       377        446       160      243     150    270    823     542     113     107    61   614        209      823
Effective Weighted Sample                        610         95      78     103      82     103    260        610       275        335       122      181     111    201    610     455      99      99    58   487        148      610
Total                                            760       124      117     134      95     130    289        760       341        419       152      225     116    267    760     628      76      43    13   647        113      760
Yes                                              169         21       **     34      15      48     83        169        79         90        44       62      19    45     169     153      4        9    **   134         35      169
                                                  22%        17%      **     26%     16%     37%    29%        22%       23%        22%       29%      27%     16%   17%     22%     24%     6%      20%   **    21%        31%      22%
                                                                                            adg    adg                                        lm       lm                             p               p           p        psu        p
No                                               560       103        **     95      73      75    187        560       251        309       100      159      92    209    560     450      68      32    **   488         72      560
                                                  74%       83%       **     71%     77%     58%    65%        74%       74%        74%       66%      71%     80%    78%    74%     72%     90%     75%   **    75%        64%      74%
                                                             ef               e       ef                        ef                                               j      j                  oqstu                   t                   t
Don't know                                         30         *       **      4       7       7     19         30        11         20         8        4       5     14     30      25      3       2     **    25         6        30
                                                    4%        *%      **      3%      7%      5%     7%         4%        3%         5%        5%       2%      4%     5%     4%      4%     4%      5%    **     4%        5%        4%
                                                                                      a       a      a
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                             Table 18
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2E Does your broadband TV service allow you to record and store TV programmes, and/ or pause and rewind live TV programmes?

Base : Those with Broadband TV - ADDED AT WAVE 1 2010
                                                                                   AGE                                   GENDER                              SEG                                   NATION
                                                                                                            ALL                                                          ALL   ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+       UK      MALE FEMALE             AB       C1      C2    DE    UK   LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e    ~f       ~g        ~h      ~i             ~j      ~k       ~l   ~m    ~n     ~o    ~p     ~q      ~r  ~s        ~t     ~u
Unweighted total                                  36          5       5      10       4       7     12        36        15         21          8      16       5     7    36     23     3      -    10    25        11      36
Effective Weighted Sample                         24          3       4       7       3       4      8        24        11         12          5      12       3     3    24     19     3      -    10    19         8      24
Total                                             35          6       8      10       2       4      9        35        18         17          8      17       4     5    35     31     2      -     2    31         4      35
Yes                                                **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -     **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -%    **     **       **      **
No                                                 **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -     **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -%    **     **       **      **
Don't know                                         **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -     **     **       **      **
                                                   **         **      **      **      **      **    **         **        **         **        **       **      **   **    **     **    **     -%    **     **       **      **
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 19
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF DVR HOUSEHOLD OWNERSHIP

Base : All adults - ADDED AT WAVE 1 2010
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                              Total    16-24       25-34   35-44    45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                    a           b       c        d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                              2117       295        328      409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                     1559       216        246      307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228    1270      350     1559
Total                                         2004       274        380      412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55    1734      270     2004
Sky+                                            593        79       128     155      100      77    131        593       299        294       184      169     124    116    593     487    56       31    19     510        83      593
                                                 30%       29%       34%     38%      35%     24%    20%        30%       31%        28%       36%      29%     34%    21%    30%     29%   32%      31%   34%     29%       31%      30%
                                                             f        ef    aefg       ef                         f                           kmn        m       m             m
Freeview Playback/ Plus Box or separate
DVR                                            169         21        15      34       15       48    83        169        79         90        44       62      19    45     169     153     4       9      3     134        35      169
                                                 8%         8%        4%      8%       5%      15%   13%         8%        8%         9%        9%      10%      5%    8%      8%      9%    2%      9%     5%      8%       13%       8%
                                                                              b             abcdg  bcdg          b                                        l                            p             p              p     oprsu        p
V+                                              121        13        23      40       15      19     30        121        57         64        29       36      27     29    121     110     5       6      1     118        3       121
                                                  6%        5%        6%     10%       5%      6%     5%         6%        6%         6%        6%       6%      7%     5%     6%      7%    3%      6%     1%      7%       1%        6%
                                                                            adfg                                                                                                      prt            rt            prt                prt
DVR function via Broadband TV                    21         4         2       9        2       3      4         21        12          9         6       11       3      *     21      20      *       -      *     19         1       21
                                                  1%        1%        1%      2%       1%      1%     1%         1%        1%         1%        1%       2%      1%     *%     1%      1%     *%      -%     *%     1%        *%       1%
                                                                               f                                                                m       m                     m
DVR function via Freesat set-top box             17         2         2        2       4       6      7         17        12          5         4         1      7     4      17      16      -      1      1      14        3        17
                                                  1%        1%        *%       *%      1%      2%     1%         1%        1%         *%        1%        *%     2%    1%      1%      1%     -%     1%     2%      1%       1%        1%
                                                                                                                                                                 k
ANY DVR                                         895      115        169      233     132     146    246        895       444        451       260      270     176    190    895     763    65       44    22     772       123      895
                                                 45%      42%        44%      56%     47%     46%    38%        45%       46%        43%       51%      46%     49%    35%    45%     46%   37%      45%   40%     44%       46%      45%
                                                                           abdefg       f       f                 f                           mn         m       m             m       p                            p                  p
NO DVR                                        1109         159      212      179     151     171   408  1109             518        591       247      319     185    358  1109      914    109      54    33     963       147     1109
                                                55%          58%     56%      44%     53%     54%   62%   55%             54%        57%       49%      54%     51%    65%   55%      54%    63%     55%   60%     56%       54%      55%
                                                               c      c                c       c  cdeg     c                                                          jkln     j            osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 20
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF DVR HOUSEHOLD OWNERSHIP

Base : Those with multichannel TV - ADDED AT WAVE 1 2010
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                              Total    16-24       25-34   35-44    45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                    a           b       c        d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                              1886       273        293      381     284     299    654       1886       922        964       449      538     378    521    1886   1230    229     230    197    1459      427     1886
Effective Weighted Sample                     1396       202        223      286     214     222    486       1396       682        715       344      400     282    374    1396   1052    204     213    188    1145      302     1396
Total                                         1814       257        348      386     259     284    564       1814       866        948       455      524     333    502    1814   1513    161      94     45    1576      238     1814
Sky+                                            593        79       128     155      100      77    131        593       299        294       184      169     124    116    593     487     56      31     19    510        83      593
                                                 33%       31%       37%     40%      39%     27%    23%        33%       35%        31%       40%      32%     37%    23%    33%     32%    35%     33%    42%    32%       35%      33%
                                                             f        ef    aefg       ef                         f                           kmn        m       m             m                           osu
Freeview Playback/ Plus Box or separate
DVR                                            169         21        15      34       15       48    83        169        79         90        44       62      19    45     169     153     4       9      3     134        35      169
                                                 9%         8%        4%      9%       6%      17%   15%         9%        9%        10%       10%      12%      6%    9%      9%     10%    3%      9%     6%      8%       15%       9%
                                                                              b             abcdg abcdg          b                                        l                     l      p             p              p     oprsu        p
V+                                              121        13        23       40      15      19     30        121        57         64        29       36      27     29    121     110     5       6      1     118        3       121
                                                  7%        5%        7%     10%       6%      7%     5%         7%        7%         7%        6%       7%      8%     6%     7%      7%    3%      6%     1%      7%       1%        7%
                                                                             afg                                                                                                      prt            rt            prt                prt
DVR function via Broadband TV                    21         4         2       9        2       3      4         21        12          9         6       11       3      *     21      20      *       -      *     19        1        21
                                                  1%        1%        1%      2%       1%      1%     1%         1%        1%         1%        1%       2%      1%     *%     1%      1%     *%      -%     *%     1%       1%        1%
                                                                               f                                                                m       m                     m
DVR function via Freesat set-top box             17         2         2        2       4       6      7         17        12          5         4         1      7     4      17      16      -      1      1      14        3        17
                                                  1%        1%        *%       *%      2%      2%     1%         1%        1%         1%        1%        *%     2%    1%      1%      1%     -%     1%     2%      1%       1%        1%
                                                                                                                                                                 k                                          p
ANY DVR                                         895      115        169      233     132     146    246        895       444        451       260      270     176    190    895     763     65      44    22     772       123      895
                                                 49%      45%        48%      60%     51%     51%    44%        49%       51%        48%       57%      52%     53%    38%    49%     50%    41%     47%   49%     49%       52%      49%
                                                                           abdefg                                 f                           mn         m       m             m       p                            p         p        p
NO DVR                                          919        142      179      153     127     138    318        919       422        497       196      254     157    313    919     750     95      50    23     804       115      919
                                                 51%         55%     52%      40%     49%     49%    56%        51%       49%        52%       43%      48%     47%    62%    51%     50%    59%     53%   51%     51%       48%      51%
                                                               c      c                c       c     cg          c                                                    jkln      j           ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                  Table 21
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT2F When you watch television, do you...

Base : Those with a DVR - ADDED AT WAVE 1 2010
                                                                                   AGE                                    GENDER                              SEG                                      NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-   WALES N IRE-                   ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND          LAND URBAN    RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o    ~p      q      ~r   s         t       u
Unweighted total                                 892       122      146     218     141     144    265        892       458        434       253      262     185    192    892     604    88    104    96   680       212      892
Effective Weighted Sample                        664         91     107     167     109     108    197        664       343        322       193      198     138    136    664     517    80     96    92   539       150      664
Total                                            895       115      169     233     132     146    246        895       444        451       260      270     176    190    895     763    65     44    22   772       123      895
Mostly watch programmes as they are
broadcast                                        428         64      61      94      60      87   149         428       226        202       124      113      82    108    428     367    **     21    **   363        65      428
                                                  48%        55%     36%     40%     46%     59%   60%         48%       51%        45%       48%      42%     47%    57%    48%     48%   **     47%   **    47%       53%      48%
                                                             bc                            bcdg  bcdg           b                                                     kn
Mostly watch programmes that have
been recorded to watch later from your
TV recorder                                      189         16      53      60      33      17     29        189        74        115        66       65      30    28     189     165    **     10    **   167        22      189
                                                  21%        14%     31%     26%     25%     12%    12%        21%       17%        26%       25%      24%     17%   15%     21%     22%   **     23%   **    22%       18%      21%
                                                                    aefg     aef     aef                        ef                   h         m        m
Equal share of broadcast programmes
and those recorded to watch later from
your TV recorder                                 176         20      39      49      24      27     43        176        91         85        50       61      35    30     176     141    **      7    **   146        30      176
                                                  20%        18%     23%     21%     18%     19%    18%        20%       20%        19%       19%      22%     20%   16%     20%     18%   **     16%   **    19%       24%      20%
Don't know                                       102         16      16      30      15      14     26        102        53         49        19       31      29    23     102      90    **      6    **    96        7       102
                                                  11%        13%      9%     13%     11%     10%    10%        11%       12%        11%        7%      12%     16%   12%     11%     12%   **     13%   **    12%       5%       11%
                                                                                                                                                                 j                     t            t           t                  t
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 22
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T5 How would you say BBC TV programmes are mainly funded?

Base : All adults
                                                                                AGE                                      GENDER                              SEG                                        NATION
                                                                                                            ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                         ALL
                                          Total    16-24     25-34     35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN          RURAL       UK
Significance Level: 95%                                a         b         c        d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s               t       u
Unweighted total                          2117       295      328       409      314      336      770      2117      1037       1080       505       619    415    578    2117   1382    256     240      239     1624       493     2117
Effective Weighted Sample                 1559       216      246       307      237      248      572      1559       764        795       385       458    309    410    1559   1178    227     223      228     1270       350     1559
Total                                     2004       274      380       412      283      317      654      2004       962       1042       507       589    361    547    2004   1677    174      98       55     1734       270     2004
Licence fee/ by the public                1562       154      277       350      235      272      547  1562           790        772       431       456    279    397  1562     1302    140       82      39     1346       217     1562
                                            78%       56%      73%       85%      83%      86%      84%   78%           82%        74%       85%       77%    77%    72%   78%      78%    80%      84%     71%      78%       80%      78%
                                                                a       abg       ab      abg      abg     a              i                klmn                             m        r      r     orsu                r         r        r
By the government                            46       12        9         8        6        6       10        46        28         17        15        17      8     6      46      39     2        3        2      40         6        46
                                              2%       4%       2%        2%       2%       2%       2%        2%        3%         2%        3%        3%     2%    1%      2%      2%    1%       3%       4%      2%        2%        2%
                                                        f                                                                                                                                                    p
Advertising                                  45        3        9         5        8        7       19        45        17         28        15        10     10     9      45      39     3        *         3     36         9        45
                                              2%       1%       2%        1%       3%       2%       3%        2%        2%         3%        3%        2%     3%    2%      2%      2%    2%       *%        5%     2%        3%        2%
                                                                                                                                                                                                          opqsu                q
Programme sales to other countries            5         -       1          -       2         -       2         5          3         2         3         1      1      1      5       5      1       -        -       5          1        5
                                              *%        -%      *%         -%      1%        -%      *%        *%         *%        *%        1%        *%     *%     *%     *%      *%     *%      -%       -%      *%         *%       *%
Programme sponsorship                         4         -       1         2         *        -       -         4          -         4          -        -      1     3       4       4      -       -        -       2         2         4
                                              *%        -%      *%        1%        *%       -%      -%        *%         -%        *%         -%       -%     *%    1%      *%      *%     -%      -%       -%      *%        1%        *%
                                                                                                                                                                                                                               s
Other                                        12         6       1         1        2        1        2        12         7          6         3         1      1     8      12      11      -       1         1     12          1       12
                                              1%        2%      *%        *%       1%       *%       *%        1%        1%         1%        1%        *%     *%    1%      1%      1%     -%      1%        2%     1%         *%       1%
                                                       fg                                                                                                            k                                    opstu
Don't know                                  330               99 83      46       29       31       73       330       117        213        41       104     62    123    330     277    30       12       11     294         36      330
                                             16%             36% 22%     11%      10%      10%      11%       16%       12%        20%        8%       18%    17%    23%    16%     17%   17%      12%      19%     17%        13%      16%
                                                        bcdefg cdefg                                         cdef                   h                    j      j     jn      j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 23
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T6 How would you say programmes are mainly funded on ITV, Channel 4 and Five?

Base : All adults
                                                                               AGE                                       GENDER                              SEG                                         NATION
                                                                                                            ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                          Total    16-24    25-34      35-44   45-54   55-64      55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                a        b          c       d       e         f        g         h       i              j       k        l     m       n       o     p        q       r   s             t       u
Unweighted total                          2117       295      328       409     314      336      770       2117      1037       1080       505       619    415     578    2117   1382    256     240     239    1624       493     2117
Effective Weighted Sample                 1559       216      246       307     237      248      572       1559       764        795       385       458    309     410    1559   1178    227     223     228    1270       350     1559
Total                                     2004       274      380       412     283      317      654       2004       962       1042       507       589    361     547    2004   1677    174      98      55    1734       270     2004
Advertising                               1407       137      236       298     216   259   520  1407                  698        710       405       427    235     341  1407     1187    120      64     36     1199      208      1407
                                            70%       50%      62%       72%     76%   82%   80%   70%                  73%        68%       80%       72%    65%     62%   70%      71%    69%     66%    66%      69%       77%      70%
                                                                a        ab      ab  abcg  abcg    ab                                      klmn        lm                    m                                            opqrsu
Licence fee/ by the public                  137       17       34        28      20        20       38       137        76         61        29        34      38     36    137     109     9       13        6   122         15      137
                                              7%       6%       9%        7%      7%        6%       6%        7%        8%         6%        6%        6%     10%     7%     7%      6%    5%      14%     11%     7%         5%       7%
                                                                                                                                                              jkn                                 opstu   opstu
Programme sponsorship                        52        6        7        18      12         4       10        52        27         25        18        15      5      14     52      41     6       4       1      46         6        52
                                              3%       2%       2%        4%      4%        1%       1%        3%        3%         2%        4%        3%     1%      3%     3%      2%    3%      4%      2%      3%        2%        3%
                                                                         ef      ef
By the government                            18        4        3         1       3         4        7        18        14          4         3        6       6       2     18      17      -      1       1      17          1       18
                                              1%       2%       1%        *%      1%        1%       1%        1%        1%         *%        1%       1%      2%      *%     1%      1%     -%     1%      1%      1%         *%       1%
                                                                                                                          i
Other                                        19        6        5         2       5         1        2        19        10         10         4        5       6      4      19      15     3       1        *     15         4        19
                                              1%       2%       1%        1%      2%        *%       *%        1%        1%         1%        1%       1%      2%     1%      1%      1%    2%      1%       *%     1%        2%        1%
                                                        f                          f
Don't know                                  371            104   96      65      28        28       78       371       138        233        48       102     71     149    371     308    37       14     11     335         36      371
                                             18%             38% 25%     16%     10%        9%      12%       18%       14%        22%        9%       17%    20%     27%    18%     18%   21%      15%    20%     19%        13%      18%
                                                        bcdefg cdefg     de                                  def                    h                    j      j    jkln      j       t     t               t       t                   t
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 24
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NT6 Thinking about TV programmes made in the UK, as far as you are aware, are companies currently allowed to pay for their products to be used or featured in TV programmes?

Base : All adults - ADDED AT WAVE 2 2010
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-      WALES N IRE-                    ALL
                                              Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND             LAND URBAN     RURAL       UK
Significance Level: 95%                                    a           b       c       d       e      f        g         h       i              j       k        l     m       n       o     p         q       r   s          t       u
Unweighted total                              1054       149        166     199     154     165    386       1054       523        531       260      303     206     285    1054    687    128      120    119   807       247     1054
Effective Weighted Sample                       774      110        123     151     115     121    283        774       384        391       197      230     150     199    774     585    112      114    115   629       180      774
Total                                           997      140        186     209     137     157    326        997       479        519       252      293     180     272    997     834     87       49     28   863       134      997
Yes                                             396        49        70      83      66   81       128        396       205        191       112      125      61     98     396     322      43      18    13    340        56      396
                                                 40%       35%       38%     40%     48%  52%       39%        40%       43%        37%       45%      43%     34%    36%     40%     39%     50%     36%   46%    39%       41%      40%
                                                                                      a abcfg                                                   l                                           oqsu
No                                              224        30        47      55      24      31     68        224       111        113        70       65      34     54     224     197     10       12     6    198        26      224
                                                 22%       21%       26%     26%     17%     20%    21%        22%       23%        22%       28%      22%     19%    20%     22%     24%    11%      24%   21%    23%       19%      22%
                                                                                                                                                                                       p               p     p      p                  p
Don't know                                      377           61     68      71      47      45    130        377       163        215        70      103       85    120    377     315     34       19     9    324        53      377
                                                 38%         44%     37%     34%     34%     28%    40%        38%       34%        41%       28%      35%      47%    44%    38%     38%    39%      40%   33%    38%       40%      38%
                                                               e                                     e          e                    h                         jkn       j      j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN         RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s              t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240      239    1624       493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223      228    1270       350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98       55    1734       270     2004
Base for %                                      2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98       55    1734       270     2004
No, do not have any concerns                    1167      215       239     247     172     164    294  1167            576        591       265      350     205    347  1167      975    112      56      23     1020       147     1167
                                                  58%      78%       63%     60%     61%     52%    45%   58%            60%        57%       52%      59%     57%    64%   58%      58%    64%     58%     42%      59%       55%      58%
                                                        bcdefg        ef       f      ef                    f                                            j              j     j       r      rt      r                r         r        r
Bad language (spoken or song lyrics)             212         11      32      40      16      39   113         212        78        134        65       62      31    54     212     181     10      14       7     185         27      212
                                                  11%         4%      8%     10%      6%     12%   17%         11%        8%        13%       13%      11%      9%   10%     11%     11%     6%     14%     12%     11%        10%      11%
                                                                              a              ad abcdg          ad                    h                                                p              p       p       p                   p
Violence (in general)                            199         14      25      46      17      42    97         199        62        137        59       53      28    59     199     166     10      12      10     176         23      199
                                                  10%         5%      7%     11%      6%     13%   15%         10%        6%        13%       12%       9%      8%   11%     10%     10%     6%     12%     19%     10%         9%      10%
                                                                             ad             abd  abdg           a                    h                                                               p    opstu      p
Too many repeats                                 183          8      31      32      33      31     79        183        88         95        54       41      29    60     183     143    22       10        8    150         33      183
                                                   9%         3%      8%      8%     12%     10%    12%         9%        9%         9%       11%       7%      8%   11%      9%      9%   13%      11%      15%     9%        12%       9%
                                                                      a       a       a       a     ag          a                                                     k                                     osu                os
Sex/ nakedness (in general)                      146          9      19      32      17      23     68        146        46        100        42       45      21     38    146     120     14      5          8   132         14      146
                                                   7%         3%      5%      8%      6%      7%    10%         7%        5%        10%        8%       8%      6%     7%     7%      7%     8%     5%       14%     8%         5%       7%
                                                                              a                    abg          a                    h                                                                    opqstu
Poor quality programmes                          145          3      26      23      24      33     69        145        70         75        59       47      14     26    145     119     15      7        4     120         25      145
                                                   7%         1%      7%      6%      9%     10%    11%         7%        7%         7%       12%       8%      4%     5%     7%      7%     9%     7%       6%      7%         9%       7%
                                                                      a       a       a      ac    acg          a                            lmn         l                     l
Too many reality TV programmes                   135         11      10      28      30      30     56        135        70         65        52       40      16     27    135     110     16      7        3     118         17      135
                                                   7%         4%      3%      7%     11%      9%     9%         7%        7%         6%       10%       7%      5%     5%     7%      7%     9%     7%       5%      7%         6%       7%
                                                                              b     abg      ab     ab          b                            lmn
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                   AGE                                     GENDER                              SEG                                       NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN         RURAL       UK
Significance Level: 95%                                      a         b       c       d        e      f        g         h       i              j       k        l    m       n       o     p       q       r   s              t       u
Unweighted total                                2117       295      328     409     314      336    770       2117      1037       1080       505      619     415    578    2117   1382    256    240      239     1624      493     2117
Effective Weighted Sample                       1559       216      246     307     237      248    572       1559       764        795       385      458     309    410    1559   1178    227    223      228     1270      350     1559
Total                                           2004       274      380     412     283      317    654       2004       962       1042       507      589     361    547    2004   1677    174     98       55     1734      270     2004
Lack of originality/ programmes are too
similar                                          134          7      16      26      23       32     63        134        72         62        39       41      24    30     134     119     9       3        3     115        19      134
                                                   7%         2%      4%      6%      8%      10%    10%         7%        7%         6%        8%       7%      7%    6%      7%      7%    5%      3%       5%      7%        7%       7%
                                                                              a       a       ab    abg          a                                                                     q
Too many advertising breaks                      112         14      22      18      24       21     34        112        59         53        35       34      20     23    112      95     9       5        3      91        21      112
                                                   6%         5%      6%      4%      9%       7%     5%         6%        6%         5%        7%       6%      6%     4%     6%      6%    5%      5%       6%      5%        8%       6%
                                                                                      c
Inappropriate programmes shown before
the watershed                                     95          9      24      25       9       14     29         95        34         61        27       22      20    26      95      84     5       5        2      85        11       95
                                                   5%         3%      6%      6%      3%       5%     4%         5%        4%         6%        5%       4%      6%    5%      5%      5%    3%      5%       4%      5%        4%       5%
                                                                                                                                      h
Bad taste/ shock tactics                           92         4      14      22      11       12     41         92        40         52        33       23      16     20     92      78     5      7         2      86        7        92
                                                    5%        1%      4%      5%      4%       4%     6%         5%        4%         5%        7%       4%      5%     4%     5%      5%    3%     7%        4%      5%       3%        5%
                                                                              a                       a          a                                                                                  pt                 t
People behaving badly                              52         3       8       9       8        6     23         52        23         28        15        9      15     13     52      38     5        6       2      46        6        52
                                                    3%        1%      2%      2%      3%       2%     4%         3%        2%         3%        3%       1%      4%     2%     3%      2%    3%       6%      4%      3%       2%        3%
                                                                                                                                                                 k                                 ostu
Too many programmes with celebrities               52         2       8       9      15       10     18         52        29         23        21       17       6     7      52      45     5       1        1      46        5        52
                                                    3%        1%      2%      2%      5%       3%     3%         3%        3%         2%        4%       3%      2%    1%      3%      3%    3%      1%       1%      3%       2%        3%
                                                                                    acg                                                        m
Too many American programmes                       43         2       4      11      13        6     14         43        21         22         7       17      12     8      43      38     2       2        1      38        5        43
                                                    2%        1%      1%      3%       5%      2%     2%         2%        2%         2%        1%       3%      3%    1%      2%      2%    1%      2%       1%      2%       2%        2%
                                                                                    abfg
Drug use/ drug references                          42         3       8      11       7        6     12         42        11         31         7       13      10     11     42      32     2       4         4     36        6        42
                                                    2%        1%      2%      3%      2%       2%     2%         2%        1%         3%        1%       2%      3%     2%     2%      2%    1%      4%        7%     2%       2%        2%
                                                                                                                                      h                                                           opsu     opstu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                        AGE                                     GENDER                              SEG                                        NATION
                                                                                                                   ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24         25-34    35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a             b        c       d        e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295          328      409     314      336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                       1559       216          246      307     237      248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228    1270      350     1559
Total                                           2004       274          380      412     283      317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55    1734      270     2004
Irritating/ annoying sponsorship
messages                                          38          2           9        8       2        6     18         38        17         21        13       15       3     8      38      31     6       1      1      34        5        38
                                                   2%         1%          2%       2%      1%       2%     3%         2%        2%         2%        3%       3%      1%    1%      2%      2%    3%      1%     1%      2%       2%        2%
Phone-in competitions that are fixed/
faked                                             31          4           2        8       5        7     13         31        15         16        10        9       4     8      31      26     3       1      1      28        3        31
                                                   2%         1%          1%       2%      2%       2%     2%         2%        2%         2%        2%       2%      1%    1%      2%      2%    2%      1%     2%      2%       1%        2%
Too much sport                                     21         1            -       5       2        9     13         21          4        16         4       10       3     4      21      14     2       2       2     16        4        21
                                                    1%        *%           -%      1%      1%       3%     2%         1%         *%        2%        1%       2%      1%    1%      1%      1%    1%      2%      4%     1%       2%        1%
                                                                                                  abg      b                               h                                                                    osu
Not enough programmes for my age
group                                             18          2           2        6       1        1      8         18        12          7         6        6       5     1      18      17     1        *     1      15        3        18
                                                   1%         1%          1%       2%      *%       *%     1%         1%        1%         1%        1%       1%      1%    *%      1%      1%    *%       *%    1%      1%       1%        1%
                                                                                                                                                                      m
Too many other types of programmes
(e.g. DIY, cookery, soaps)                        17              -       3        2       4        1      8         17        11          7         7        5       4     2      17      14     1       2      1      14        4        17
                                                   1%             -%      1%       *%      2%       *%     1%         1%        1%         1%        1%       1%      1%    *%      1%      1%    *%      2%     2%      1%       1%        1%
Negative mention of news                           16         *           4        2       1        4      9         16        11          5         9        3       3      1     16      15      1      1       *     14        2        16
                                                    1%        *%          1%       *%      *%       1%     1%         1%        1%         1%        2%       1%      1%     *%     1%      1%     *%     1%      *%     1%       1%        1%
                                                                                                                                                     m
Intrusive/ confrontational                         14         1           3        3       3        3      4         14          4        11         6        6       1      2     14      13      1      1       -     14         -       14
                                                    1%        *%          1%       1%      1%       1%     1%         1%         *%        1%        1%       1%      *%     *%     1%      1%     *%     1%      -%     1%        -%       1%
                                                                                                                                                                                                           t
Inappropriate advertising                          11             -        8       2        -       1      1         11          2         9          2       4       2      3     11       9     2        -     *      11         -       11
                                                    1%            -%       2%      1%       -%      *%     *%         1%         *%        1%         *%      1%      1%     *%     1%      1%    1%       -%    1%      1%        -%       1%
                                                                        adfg
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                       AGE                                    GENDER                              SEG                                         NATION
                                                                                                                 ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24         25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN         RURAL       UK
Significance Level: 95%                                      a             b       c       d       e      f        g         h       i              j       k        l     m       n       o     p        q       r   s              t       u
Unweighted total                                2117       295          328     409     314     336    770       2117      1037       1080       505      619     415     578    2117   1382    256     240      239     1624      493     2117
Effective Weighted Sample                       1559       216          246     307     237     248    572       1559       764        795       385      458     309     410    1559   1178    227     223      228     1270      350     1559
Total                                           2004       274          380     412     283     317    654       2004       962       1042       507      589     361     547    2004   1677    174      98       55     1734      270     2004
Programmes cancelled by the
broadcasters to save money                        11              -       1       5       1       1      3         11         7          4          2        3      4      3      11      11      -       -        -      10        1        11
                                                   1%             -%      *%      1%      1%      *%     *%         1%        1%         *%         *%       *%     1%     1%      1%      1%     -%      -%       -%      1%       1%        1%
Not enough racial diversity                        11         1           3       2       1       3      3         11          3         8         5         3       -     3      11      10      -       -        *      10         *       11
                                                    1%        1%          1%      *%      *%      1%     *%         1%         *%        1%        1%        *%      -%    1%      1%      1%     -%      -%       *%      1%        *%       1%
Other                                            114          8          13      24      19      20     51        114        57         57        47       32      19      17    114     102     5       3         4      94        20      114
                                                   6%         3%          3%      6%      7%      6%     8%         6%        6%         6%        9%       5%      5%      3%     6%      6%    3%      4%        7%      5%        7%       6%
                                                                                                        ab                                      klmn                               m                                                 p
ANY CONCERNS                                     793         52         126     162     110     145   343         793       362        431       238      221     147     187    793     667    58       40       28     676       117      793
                                                  40%        19%         33%     39%     39%     46%   52%         40%       38%        41%       47%      38%     41%     34%    40%     40%   33%      41%      51%     39%       43%      40%
                                                                          a       a       a      ab abcdg           a                            kmn                               m                           opqsu                 p
QUALITY OF CONTENT/ REPEATS                      474         26          67      97      78      91   205         474       234        240       153      138      80     102    474     398    40       22       13     404        69      474
                                                  24%        10%         18%     24%     28%     29%   31%         24%       24%        23%       30%      23%     22%     19%    24%     24%   23%      23%      24%     23%       26%      24%
                                                                          a       a      ab      ab  abcg          ab                           klmn                               m
OFFENSIVE CONTENT                                435         33          65      90      44      81   203         435       166        269       130      116      76     112    435     366    24       27       19     379        57      435
                                                  22%        12%         17%     22%     16%     26%   31%         22%       17%        26%       26%      20%     21%     21%    22%     22%   14%      28%      34%     22%       21%      22%
                                                                                  a             abd abcdg          ad                    h         k                                       p           opsu     opstu      p         p        p
ADVERTISING/ SPONSORSHIP                         144         14          35      23      27      23     45        144        74         71        44       49      22      29    144     122     13      6         4     122        23      144
                                                   7%         5%          9%      6%     10%      7%     7%         7%        8%         7%        9%       8%      6%      5%     7%      7%     7%     6%        8%      7%        8%       7%
DON'T TRUST/ FIXED/ FAKE/ BIASED                   39         4           4       9       8       8     14         39        18         21        13       11       6      9      39      33     4       1         1      36        3        39
                                                    2%        1%          1%      2%      3%      3%     2%         2%        2%         2%        2%       2%      2%     2%      2%      2%    2%      1%        2%      2%       1%        2%
Don't know                                         45         7          15       3       1      10     19         45        24         21         4       19       9      13     45      36     4       2          4     40        6        45
                                                    2%        3%          4%      1%      *%      3%     3%         2%        2%         2%        1%       3%      3%      2%     2%      2%    2%      2%         7%     2%       2%        2%
                                                                         cd                      cd     cd                                                   j                                                 opqstu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : Those with any TVs
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s            t       u
Unweighted total                                2075       285      315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236     237    1591      484     2075
Effective Weighted Sample                       1529       209      237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218     219     226    1244      344     1529
Total                                           1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96      55    1702      266     1969
Base for %                                      1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96      55    1702      266     1969
No, do not have any concerns                    1143      209       233     242     167     162    292  1143            560        584       260      339     199    345  1143      956    109      55     23     998       145     1143
                                                  58%      78%       63%     60%     60%     52%    45%   58%            60%        57%       53%      59%     56%    63%   58%      58%    65%     57%    42%     59%       54%      58%
                                                        bcdefg        ef       f       f                    f                                                           j             r      rt      r              r         r        r
Bad language (spoken or song lyrics)             211         11      32      40      16      39   112         211        77        134        64       62      31    54     211     180     10      14      7     184        27      211
                                                  11%         4%      9%     10%      6%     13%   17%         11%        8%        13%       13%      11%      9%   10%     11%     11%     6%     14%    13%     11%       10%      11%
                                                                      a       a              ad abcdg          ad                    h                                                p              p      p       p                  p
Violence (in general)                            198         14      25      46      17      42    96         198        61        137        58       52      28    59     198     165     10      12      10    175        23      198
                                                  10%         5%      7%     11%      6%     13%   15%         10%        7%        13%       12%       9%      8%   11%     10%     10%     6%     13%     18%    10%        9%      10%
                                                                             ad             abd  abdg           a                    h                                                               p    opstu
Too many repeats                                 183          8      31      32      33      30     79        183        88         95        54       41      29    60     183     143    22       10       8    150        33      183
                                                   9%         3%      8%      8%     12%     10%    12%         9%        9%         9%       11%       7%      8%   11%      9%      9%   13%      11%     15%     9%       12%       9%
                                                                      a       a       a       a      a          a                                                     k                     o              osu                o
Sex/ nakedness (in general)                      146          9      19      32      17      23     68        146        45        100        42       45      21     38    146     120     14      5         7   132        14      146
                                                   7%         3%      5%      8%      6%      7%    11%         7%        5%        10%        9%       8%      6%     7%     7%      7%     8%     5%      13%     8%        5%       7%
                                                                              a                    abg          a                    h                                                                    oqstu
Poor quality programmes                          143          3      25      23      24      32     68        143        70         73        57       46      14     26    143     117     15      7       4     119        24      143
                                                   7%         1%      7%      6%      8%     10%    11%         7%        7%         7%       12%       8%      4%     5%     7%      7%     9%     7%      6%      7%        9%       7%
                                                                      a       a       a      ac    acg          a                            lmn         l                     l
Too many reality TV programmes                   134         11      10      28      30      29     55        134        70         64        51       40      16     27    134     109     15      7       3     117        17      134
                                                   7%         4%      3%      7%     11%      9%     9%         7%        7%         6%       10%       7%      5%     5%     7%      7%     9%     7%      5%      7%        6%       7%
                                                                              b     abg      ab     ab          b                            lmn
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : Those with any TVs
                                                                                   AGE                                     GENDER                              SEG                                       NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN         RURAL       UK
Significance Level: 95%                                      a         b       c       d        e      f        g         h       i              j       k        l    m       n       o     p       q       r   s              t       u
Unweighted total                                2075       285      315     405     307      330    762       2075      1010       1065       489      602     411    573    2075   1357    245    236      237     1591      484     2075
Effective Weighted Sample                       1529       209      237     303     232      244    566       1529       745        784       373      446     305    408    1529   1157    218    219      226     1244      344     1529
Total                                           1969       267      368     407     278      312    648       1969       940       1029       493      575     355    545    1969   1648    169     96       55     1702      266     1969
Lack of originality/ programmes are too
similar                                          131          7      16      26      22       30     60        131        70         61        37       40      24    30     131     116     9       3        3     113        19      131
                                                   7%         2%      4%      6%      8%       9%     9%         7%        7%         6%        7%       7%      7%    6%      7%      7%    5%      3%       5%      7%        7%       7%
                                                                              a       a       ab    abg          a                                                                     q
Too many advertising breaks                      111         14      22      18      24       20     33        111        59         52        34       33      20     23    111      94     9       5        3      90        21      111
                                                   6%         5%      6%      4%      9%       7%     5%         6%        6%         5%        7%       6%      6%     4%     6%      6%    5%      5%       6%      5%        8%       6%
Inappropriate programmes shown before
the watershed                                     94          9      23      25       8       14     29         94        33         60        27       21      20    26      94      84     3       5        2      83        11       94
                                                   5%         4%      6%      6%      3%       5%     4%         5%        4%         6%        5%       4%      6%    5%      5%      5%    2%      5%       4%      5%        4%       5%
                                                                                                                                      h                                                p                              p
Bad taste/ shock tactics                           91         4      14      22      11       12     40         91        39         52        32       23      16     20     91      77     5      7         2      85        7        91
                                                    5%        1%      4%      5%      4%       4%     6%         5%        4%         5%        6%       4%      5%     4%     5%      5%    3%     8%        4%      5%       3%        5%
                                                                              a                       a          a                                                                                  pt
People behaving badly                              52         3       8       9       8        6     23         52        23         28        15        9      15     13     52      38     5        6       2      46        6        52
                                                    3%        1%      2%      2%      3%       2%     4%         3%        2%         3%        3%       1%      4%     2%     3%      2%    3%       6%      4%      3%       2%        3%
                                                                                                                                                                 k                                 ostu
Too many programmes with celebrities               50         2       8       9      15        9     17         50        29         22        21       17       6     7      50      45     4       1        1      45        5        50
                                                    3%        1%      2%      2%      5%       3%     3%         3%        3%         2%        4%       3%      2%    1%      3%      3%    3%      1%       1%      3%       2%        3%
                                                                                    acg                                                        m
Too many American programmes                       42         2       4      11      13        6     13         42        21         21         6       17      12     8      42      38     2       2        1      37        5        42
                                                    2%        1%      1%      3%       5%      2%     2%         2%        2%         2%        1%       3%      3%    1%      2%      2%    1%      2%       1%      2%       2%        2%
                                                                                    abfg
Drug use/ drug references                          42         3       8      11       7        6     12         42        11         31         7       13      10     11     42      32     2       4         4     36        6        42
                                                    2%        1%      2%      3%      3%       2%     2%         2%        1%         3%        1%       2%      3%     2%     2%      2%    1%      5%        7%     2%       2%        2%
                                                                                                                                      h                                                           opsu     opstu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : Those with any TVs
                                                                                        AGE                                     GENDER                              SEG                                        NATION
                                                                                                                   ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24         25-34    35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a             b        c       d        e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2075       285          315      405     307      330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236    237    1591      484     2075
Effective Weighted Sample                       1529       209          237      303     232      244    566       1529       745        784       373      446     305    408    1529   1157    218     219    226    1244      344     1529
Total                                           1969       267          368      407     278      312    648       1969       940       1029       493      575     355    545    1969   1648    169      96     55    1702      266     1969
Irritating/ annoying sponsorship
messages                                          38          2           9        8       2        5     17         38        17         20        12       15       3     8      38      30     6       1      1      33        5        38
                                                   2%         1%          2%       2%      1%       2%     3%         2%        2%         2%        2%       3%      1%    1%      2%      2%    3%      1%     1%      2%       2%        2%
Phone-in competitions that are fixed/
faked                                             30          4           2        8       5        6     12         30        15         15         9        9       4     8      30      25     3       1      1      27        3        30
                                                   2%         1%          1%       2%      2%       2%     2%         2%        2%         1%        2%       2%      1%    1%      2%      2%    2%      1%     2%      2%       1%        2%
Too much sport                                     21         1            -       5       2        9     13         21          4        16         4       10       3     4      21      14     2       2       2     16        4        21
                                                    1%        *%           -%      1%      1%       3%     2%         1%         *%        2%        1%       2%      1%    1%      1%      1%    1%      2%      4%     1%       2%        1%
                                                                                                  abg      b                               h                                                                    osu
Not enough programmes for my age
group                                             18          2           2        6       1        1      8         18        12          7         6        6       5     1      18      17     1        *     1      15        3        18
                                                   1%         1%          1%       2%      *%       *%     1%         1%        1%         1%        1%       1%      1%    *%      1%      1%    *%       *%    1%      1%       1%        1%
                                                                                                                                                                      m
Too many other types of programmes
(e.g. DIY, cookery, soaps)                        16              -       3        2       4        1      7         16        10          7         6        5       4     2      16      13     1       2      1      13        4        16
                                                   1%             -%      1%       *%      2%       *%     1%         1%        1%         1%        1%       1%      1%    *%      1%      1%    *%      2%     2%      1%       1%        1%
Negative mention of news                           14         *           2        2       1        4      9         14        11          4         7        3       3      1     14      13      1      1       *     12        2        14
                                                    1%        *%          *%       *%      *%       1%     1%         1%        1%         *%        1%       1%      1%     *%     1%      1%     *%     1%      *%     1%       1%        1%
Intrusive/ confrontational                         14         1           3        3       3        3      4         14          4        11         6        6       1      2     14      13      1      1       -     14         -       14
                                                    1%        *%          1%       1%      1%       1%     1%         1%         *%        1%        1%       1%      *%     *%     1%      1%     *%     1%      -%     1%        -%       1%
                                                                                                                                                                                                           t
Inappropriate advertising                          11             -        8       2        -       1      1         11          2         9          2       4       2      3     11       9     2        -     *      11         -       11
                                                    1%            -%       2%      1%       -%      *%     *%         1%         *%        1%         *%      1%      1%     *%     1%      1%    1%       -%    1%      1%        -%       1%
                                                                        adfg
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T7 Can you tell me if you have any concerns about what is on TV? IF YES - What sorts of things are you concerned about?

Base : Those with any TVs
                                                                                       AGE                                    GENDER                              SEG                                         NATION
                                                                                                                 ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24         25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN         RURAL       UK
Significance Level: 95%                                      a             b       c       d       e      f        g         h       i              j       k        l     m       n       o     p        q       r   s              t       u
Unweighted total                                2075       285          315     405     307     330    762       2075      1010       1065       489      602     411     573    2075   1357    245     236      237     1591      484     2075
Effective Weighted Sample                       1529       209          237     303     232     244    566       1529       745        784       373      446     305     408    1529   1157    218     219      226     1244      344     1529
Total                                           1969       267          368     407     278     312    648       1969       940       1029       493      575     355     545    1969   1648    169      96       55     1702      266     1969
Programmes cancelled by the
broadcasters to save money                        11              -       1       5       1       1      3         11         7          4          2        3      4      3      11      11      -       -        -      10        1        11
                                                   1%             -%      *%      1%      1%      *%     *%         1%        1%         *%         *%       *%     1%     1%      1%      1%     -%      -%       -%      1%       1%        1%
Not enough racial diversity                         9         1           3       2       1       2      2          9          1         8         3         3       -     3       9       9      -       -        *       9         *        9
                                                    *%        1%          1%      *%      *%      *%     *%         *%         *%        1%        1%        *%      -%    1%      *%      1%     -%      -%       *%      1%        *%       *%
Other                                            114          8          13      24      19      20     51        114        57         57        46       32      19      17    114     102     5       3         4      94        20      114
                                                   6%         3%          3%      6%      7%      6%     8%         6%        6%         6%        9%       6%      5%      3%     6%      6%    3%      3%        7%      6%        7%       6%
                                                                                                        ab                                      klmn                               m                                                pq
ANY CONCERNS                                     785         52         122     162     109     142   339         785       358        427       230      221     147     187    785     661    57       39       28     669       116      785
                                                  40%        19%         33%     40%     39%     45%   52%         40%       38%        41%       47%      38%     41%     34%    40%     40%   33%      41%      51%     39%       43%      40%
                                                                          a       a       a      ab abcdg           a                            kmn                               m                           opqsu                 p
QUALITY OF CONTENT/ REPEATS                      467         26          65      97      78      88   201         467       231        236       147      137      80     102    467     392    39       22       13     399        69      467
                                                  24%        10%         18%     24%     28%     28%   31%         24%       25%        23%       30%      24%     23%     19%    24%     24%   23%      23%      25%     23%       26%      24%
                                                                          a       a      ab      ab  abcg          ab                            lmn                               m
OFFENSIVE CONTENT                                432         32          64      90      44      81   201         432       164        267       127      116      76     112    432     364    22       27       18     375        56      432
                                                  22%        12%         17%     22%     16%     26%   31%         22%       17%        26%       26%      20%     21%     21%    22%     22%   13%      28%      34%     22%       21%      22%
                                                                                  a             abd abcdg          ad                    h                                                 p           opstu    opstu      p         p        p
ADVERTISING/ SPONSORSHIP                         143         14          35      23      27      22     44        143        74         69        43       49      22      29    143     121     12      6         4     121        23      143
                                                   7%         5%          9%      6%     10%      7%     7%         7%        8%         7%        9%       8%      6%      5%     7%      7%     7%     6%        8%      7%        8%       7%
DON'T TRUST/ FIXED/ FAKE/ BIASED                   38         4           4       9       8       8     14         38        18         21        12       11       6      9      38      32     4       1         1      35        3        38
                                                    2%        1%          1%      2%      3%      2%     2%         2%        2%         2%        2%       2%      2%     2%      2%      2%    2%      1%        2%      2%       1%        2%
Don't know                                         42         6          13       3       1      10     19         42        22         20         3       16       9      13     42      33     3       2          4     36        6        42
                                                    2%        2%          3%      1%      *%      3%     3%         2%        2%         2%        1%       3%      3%      2%     2%      2%    2%      2%         7%     2%       2%        2%
                                                                         cd                      cd     cd                                                   j       j                                         opqstu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T9 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                              Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                    a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                              2117       295        328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239   1624       493     2117
Effective Weighted Sample                     1559       216        246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228   1270       350     1559
Total                                         2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734       270     2004
Yes                                           1688       184        316     369     263     287    556  1688            827        861       474      501     290    423  1688     1406    152      82    48    1456       232     1688
                                                84%       67%        83%     90%     93%     91%    85%   84%            86%        83%       93%      85%     80%    77%   84%      84%    87%     84%   86%     84%       86%      84%
                                                                      a     abg     abfg    abfg     a     a                                klmn        m                    m
No                                               85       24         17       9       5       4     30         85        40         46        14       21      17     34     85      71     4       6      3     75         10       85
                                                  4%        9%        5%      2%      2%      1%     5%         4%        4%         4%        3%       4%      5%     6%     4%      4%    3%      7%     6%     4%         4%       4%
                                                        cdefg         e                              e          e                                                       j                           p
Don't know                                      230           66     47      34      14      26     68        230        95        136        19       67      54     91    230     199    17        9     4    203         28      230
                                                 11%         24%     12%      8%      5%      8%    10%        11%       10%        13%        4%      11%     15%    17%    11%     12%   10%      10%    7%    12%        10%      11%
                                                        bcdefg        d                              d          d                    h                   j       j   jkn       j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 29
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T9 As far as you know, are TV programmes regulated? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)

Base : Those who regularly watch television
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                              Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                    a           b       c       d       e      f        g         h       i              j       k        l    m        n       o     p        q       r   s           t       u
Unweighted total                              2003       272        306     387     298     321    739       2003       970       1033       476      577     396    554     2003   1301    239     236    227   1536       467     2003
Effective Weighted Sample                     1474       200        230     288     225     237    550       1474       713        761       363      429     293    393     1474   1109    212     219    217   1200       331     1474
Total                                         1894       256        355     388     269     302    626       1894       899        995       481      547     343    524     1894   1580    165      96     53   1638       256     1894
Yes                                           1612       174        299     351     252     275    537  1612            786        826       453      475     276    408  1612      1340    146      81    46    1392       220     1612
                                                85%       68%        84%     91%     94%     91%    86%   85%            87%        83%       94%      87%     81%    78%   85%       85%    88%     84%   87%     85%       86%      85%
                                                                      a     abfg    abfg    abfg     a     a               i                klmn       lm                    m
No                                               71       22         16       4       2       4     26         71        28         43        11       15      15     30      71      57     4        6     3     62         9        71
                                                  4%        9%        5%      1%      1%      1%     4%         4%        3%         4%        2%       3%      4%      6%     4%      4%    3%       7%    6%     4%        4%        4%
                                                        cdefg       cde                            cde        cde                                                      jk                          opsu
Don't know                                      211           61     40      32      14      24     63        211        84        126        16       57      52     86     211     183     15      9      4    185         26      211
                                                 11%         24%     11%      8%      5%      8%    10%        11%        9%        13%        3%      10%     15%    16%     11%     12%     9%     9%     7%    11%        10%      11%
                                                        bcdefg        d                              d          d                    h                   j       j   jkn        j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 31
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T11 Please think about the types of TV programmes that would be considered unsuitable for children. Is there a time of day after which these programmes can be broadcast on the main TV channels? What time is this?

Base : All adults
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                          ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN           RURAL       UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s                t       u
Unweighted total                               2117       295        328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239     1624          493     2117
Effective Weighted Sample                      1559       216        246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228     1270          350     1559
Total                                          2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55     1734          270     2004
Yes - 9pm                                      1591       198        301     345     244     266    504  1591            746        845       427      485     289    389  1591     1331    142      77    41      1381          210     1591
                                                 79%       72%        79%     84%     86%     84%    77%   79%            78%        81%       84%      82%     80%    71%   79%      79%    81%     79%   73%       80%          78%      79%
                                                                               af    abfg      af           a                                 mn         m       m            m        r      r                       r                     r
Yes - Other time                                181         32        36      31      21      25     61        181        94         87        40       45      26     71    181     162     6       8      5          159        22      181
                                                  9%        12%        9%      7%      7%      8%     9%         9%       10%         8%        8%       8%      7%    13%     9%     10%    4%      8%     9%           9%        8%       9%
                                                                                                                                                                      jkln             p                    p            p         p        p
Yes - but don't know what time                    55       15          7       3       8       5     22         55        32         23         9       13       9     23     55      40     10      3       3         46         9        55
                                                   3%       5%         2%      1%      3%      2%     3%         3%        3%         2%        2%       2%      3%     4%     3%      2%     5%     3%      5%         3%        3%        3%
                                                         bceg                                         c          c                                                       j                  osu             os
No                                                31         4         6       6       2       6     11         31        18         13         8       10       7     6      31      26     3       2      1          27         4        31
                                                   2%        2%        2%      2%      1%      2%     2%         2%        2%         1%        2%       2%      2%    1%      2%      2%    2%      2%     1%          2%        1%        2%
Don't know                                      146           24      30      27       7      15     56        146        72         74        23       36      29     58    146     117     14      8       7         121        25      146
                                                  7%           9%      8%      7%      2%      5%     9%         7%        8%         7%        5%       6%      8%    11%     7%      7%     8%     8%     12%          7%        9%       7%
                                                               d       d       d                      d          d                                                    jkn                                  osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 35
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13A AGREEMENT WITH STATEMENTS - TV programmes must be free to be expressive and creative

Base : Those with any TVs
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN         RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s              t       u
Unweighted total                                2075       285      315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236     237     1591       484     2075
Effective Weighted Sample                       1529       209      237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218     219     226     1244       344     1529
Total                                           1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96      55     1702       266     1969
Strongly disagree                                  57         5       7      15       9       9     23         57        28         30        18       24       8     7      57      50     2       2         3     47         10       57
                                                    3%        2%      2%      4%      3%      3%     3%         3%        3%         3%        4%       4%      2%    1%      3%      3%    1%      2%        6%     3%         4%       3%
                                                                                                                                              m        m                                                  opqsu
Slightly disagree                                134          7      22      28      18      28     60        134        52         82        31       37      27     39    134     113     10      6        5     110         24      134
                                                   7%         3%      6%      7%      6%      9%     9%         7%        6%         8%        6%       6%      8%     7%     7%      7%     6%     6%       9%      6%         9%       7%
                                                                              a               a      a          a
TOTAL DISAGREE                                   192         12      28      43      27      37     82        192        80        112        49       62      36     46    192     164     12      7         8    157         35      192
                                                  10%         4%      8%     10%     10%     12%    13%        10%        9%        11%       10%      11%     10%     8%    10%     10%     7%     8%       15%     9%        13%      10%
                                                                              a       a       a     ab          a                                                                                         opqsu                ps
Neither/ nor                                     197         24      26      37      27      34     82        197        77        120        52       47      38    60     197     165     16      9        7     172         25      197
                                                  10%         9%      7%      9%     10%     11%    13%        10%        8%        12%       10%       8%     11%   11%     10%     10%     9%     9%      12%     10%         9%      10%
                                                                                                     b                               h
Slightly agree                                   689         91     110     142      95     116    251        689       322        367       168      205     121    196    689     573    59       38      19     599         90      689
                                                  35%        34%     30%     35%     34%     37%    39%        35%       34%        36%       34%      36%     34%    36%    35%     35%   35%      39%     35%     35%        34%      35%
                                                                                                     b
Strongly agree                                   840       133      194     179     122     123    213        840       441        400       223      246     149    223    840     702    80       41      17     735        105      840
                                                  43%       50%      53%     44%     44%     39%    33%        43%       47%        39%       45%      43%     42%    41%    43%     43%   47%      43%     31%     43%        40%      43%
                                                             ef     cefg       f       f                         f         i                                                          r     r        r               r          r        r
TOTAL AGREE                                     1530       224      304     321     217     239    464  1530            763        767       390      450     270    419  1530     1276    138      79      37     1334       195     1530
                                                  78%       84%      83%     79%     78%     77%    72%   78%            81%        75%       79%      78%     76%    77%   78%      77%    82%     82%     67%      78%       73%      78%
                                                             fg        f       f                            f              i                                                          r      rt      rt               rt                 r
Don't know                                         50         7       9       7       7       2     20         50        20         30         3       17      12     19     50      44     3       1         3     39         11       50
                                                    3%        3%      3%      2%      2%      1%     3%         3%        2%         3%        1%       3%      3%     4%     3%      3%    2%      1%        5%     2%         4%       3%
                                                                                                     e                                                   j       j      j      j                          opqsu                qs
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 36
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13B AGREEMENT WITH STATEMENTS - TV viewers must be protected from seeing inappropriate or offensive programmes

Base : Those with any TVs
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s             t       u
Unweighted total                               2075       285        315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236     237    1591       484     2075
Effective Weighted Sample                      1529       209        237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218     219     226    1244       344     1529
Total                                          1969       267        368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96      55    1702       266     1969
Strongly disagree                                 94        11        11      25      17      16     29         94        54         39        28       29      21     16     94      76     13       2      3      79         15       94
                                                   5%        4%        3%      6%      6%      5%     4%         5%        6%         4%        6%       5%      6%     3%     5%      5%     7%      2%     6%      5%         6%       5%
                                                                                                                                                                                              q              q
Slightly disagree                               167         23        31      26      25      30     63        167        83         84        49       58      27     34    167     153     6        4       5    150         18      167
                                                  9%         8%        8%      6%      9%     10%    10%         9%        9%         8%       10%      10%      7%     6%     9%      9%    3%       4%      9%     9%         7%       9%
                                                                                                                                                         m                            pq                     pq     pq                  pq
TOTAL DISAGREE                                  261         33        42      52      42      46     92        261       138        124        77       87      47     50    261     229    18        6      8     228         33      261
                                                 13%        13%       12%     13%     15%     15%    14%        13%       15%        12%       16%      15%     13%     9%    13%     14%   11%       6%    15%     13%        12%      13%
                                                                                                                                                m        m                     m       q                     q       q          q        q
Neither/ nor                                    223        48         52      34      27      25     62        223       116        107        45       75      37    67     223     185    28        5      4     200         23      223
                                                 11%       18%        14%      8%     10%      8%    10%        11%       12%        10%        9%      13%     10%   12%     11%     11%   17%       6%     7%     12%         9%      11%
                                                         cdefg        ce                                                                                                               q oqrstu                      q                   q
Slightly agree                                  538         77       117     113      72      84    159        538       271        266       140      156      89    153    538     449    51       25     12     465         73      538
                                                 27%        29%       32%     28%     26%     27%    25%        27%       29%        26%       28%      27%     25%    28%    27%     27%   30%      26%    22%     27%        27%      27%
                                                                        f
Strongly agree                                  924       102        151     203     135     156    332        924       408        516       232      246     177    269    924     765    70       59      29    792        132      924
                                                 47%       38%        41%     50%     49%     50%    51%        47%       43%        50%       47%      43%     50%    49%    47%     46%   42%      62%     54%    46%        50%      47%
                                                                              ab       a       a     ab          a                    h                                                            opstu    ops
TOTAL AGREE                                    1461       179        268     316     207     240    491  1461            679        782       371      402     266    422  1461     1213    122       85    42     1256       205     1461
                                                 74%       67%        73%     78%     75%     77%    76%   74%            72%        76%       75%      70%     75%    78%   74%      74%    72%      88%   76%      74%       77%      74%
                                                                               a               a      a     a                                                           k                          oprstu
Don't know                                        23           6       6       6       2       2      4         23         8         16          1      12       5     5      23      21     1        *      1      18         6        23
                                                   1%          2%      2%      1%      1%      1%     1%         1%        1%         2%         *%      2%      1%    1%      1%      1%    1%       *%     2%      1%        2%        1%
                                                                f                                                                                         j       j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 37
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT TELEVISION

Base : Those with any TVs
                                                                                   AGE                                    GENDER                              SEG                                      NATION
                                                                                                             ALL                                                           ALL    ENG- SCOT-    WALES N IRE-                        ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND           LAND URBAN         RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m      n       o     p       q       r   s              t       u
Unweighted total                                2075       285      315     405     307     330    762       2075      1010       1065       489      602     411    573   2075   1357    245    236      237     1591      484     2075
Effective Weighted Sample                       1529       209      237     303     232     244    566       1529       745        784       373      446     305    408   1529   1157    218    219      226     1244      344     1529
Total                                           1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545   1969   1648    169     96       55     1702      266     1969
AGREE 'MUST BE FREE TO BE
EXPRESSIVE' AND 'MUST BE
PROTECTED'                                      1139       155      223     245     161     182    355  1139            543        596       291      317     206    325  1139     943    97       71      29     987       152     1139
                                                  58%       58%      61%     60%     58%     58%    55%   58%            58%        58%       59%      55%     58%    60%   58%     57%   57%      73%     52%     58%       57%      58%
                                                                                                                                                                                                oprstu
AGREE 'MUST BE FREE TO BE
EXPRESSIVE' ONLY                                 391        69       81      76      56      57    109        391       220        171        99      133      64    94    391     333    42       8        8     347        44      391
                                                  20%       26%      22%     19%     20%     18%    17%        20%       23%        17%       20%      23%     18%   17%    20%     20%   25%      9%      15%     20%       16%      20%
                                                           cefg                                                            i                            m                            q    qrt               q       q         q        q
AGREE 'MUST BE PROTECTED' ONLY                   322         25      45      71      46      58    136        322       136        186        80       85      60    97    322     270    25      14        13    269        53      322
                                                  16%         9%     12%     17%     17%     19%    21%        16%       14%        18%       16%      15%     17%   18%    16%     16%   15%     15%       24%    16%       20%      16%
                                                                              a       a       a    abg          a                                                                                        opqsu
DO NOT AGREE 'MUST BE FREE TO
BE EXPRESSIVE' AND DO NOT
AGREE 'MUST BE PROTECTED'                        116         18      19      15      15      15     49        116        41         76        23       40      26    28    116     102     6       3        5      99        18      116
                                                   6%         7%      5%      4%      5%      5%     8%         6%        4%         7%        5%       7%      7%    5%     6%      6%    3%      3%       9%      6%        7%       6%
                                                                                                     c                               h                                                                     pq
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 38
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13C AGREEMENT WITH STATEMENTS - As long as TV provides good programmes it doesn't really matter who owns the channels or how they're funded

Base : Those with any TVs
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND              LAND URBAN        RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p          q       r   s             t       u
Unweighted total                                2075       285      315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357     245      236     237    1591       484     2075
Effective Weighted Sample                       1529       209      237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157     218      219     226    1244       344     1529
Total                                           1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648     169       96      55    1702       266     1969
Strongly disagree                                143         10      28      35      22      20     47        143        82         60        62       44      25     12    143     128       6        3       5    127         16      143
                                                   7%         4%      8%      9%      8%      6%     7%         7%        9%         6%       13%       8%      7%     2%     7%      8%      4%       3%      9%     7%         6%       7%
                                                                              a                                            i                klmn       m       m              m      pq                       pq      q                   q
Slightly disagree                                251         34      43      45      41      48     88        251       123        129        79       76      39    57     251     216      14       14      7     216         36      251
                                                  13%        13%     12%     11%     15%     15%    14%        13%       13%        12%       16%      13%     11%   10%     13%     13%      9%      15%    12%     13%        13%      13%
                                                                                                                                               m                                                       p
TOTAL DISAGREE                                   394         44      72      80      63      68    135        394       205        189       141      120      64    69     394     344      21       18     11     342         52      394
                                                  20%        16%     19%     20%     23%     22%    21%        20%       22%        18%       29%      21%     18%   13%     20%     21%     12%      18%    21%     20%        19%      20%
                                                                                                                                            klmn        m       m             m       p                       p       p          p        p
Neither/ nor                                     250         48      31      51      34      45     87        250       108        143        60       73      41    76     250     214      14        17     5     216         34      250
                                                  13%        18%      8%     13%     12%     14%    13%        13%       11%        14%       12%      13%     12%   14%     13%     13%      8%       18%    9%     13%        13%      13%
                                                             bg                               b      b                                                                                               prsu
Slightly agree                                   525         72     103     113      70      76    168        525       247        278       137      144      92    153    525     443      44       25     14     457         68      525
                                                  27%        27%     28%     28%     25%     24%    26%        27%       26%        27%       28%      25%     26%    28%    27%     27%     26%      26%    25%     27%        26%      27%
Strongly agree                                   732         97     151     147     100     115    237        732       358        374       151      210     145    225    732     586       89      34     23     630        102      732
                                                  37%        36%     41%     36%     36%     37%    37%        37%       38%        36%       31%      37%     41%    41%    37%     36%      52%     36%    42%     37%        38%      37%
                                                                                                                                                                 j      j      j           oqrstu
TOTAL AGREE                                     1257       169      253     259     170     192    405  1257            605        652       288      354     237    378   1257    1028      132      60     37     1087       170     1257
                                                  64%       63%      69%     64%     61%     61%    62%   64%            64%        63%       58%      62%     67%     69%   64%     62%      78%     62%    68%      64%       64%      64%
                                                                                                                                                                 j    jkn      j           oqrstu
Don't know                                         67         7      13      16      11       8     21         67        22         45         4       28      14     22     67      62       2        2      1      57         10       67
                                                    3%        2%      3%      4%      4%      3%     3%         3%        2%         4%        1%       5%      4%     4%     3%      4%      1%       2%     2%      3%         4%       3%
                                                                                                                                     h                   j       j      j      j      p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 39
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13D AGREEMENT WITH STATEMENTS - I have personally learned useful things from watching TV

Base : Those with any TVs
                                                                                       AGE                                     GENDER                              SEG                                        NATION
                                                                                                                  ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24         25-34   35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a             b       c       d        e      f        g         h       i              j       k        l    m       n       o     p        q       r   s            t       u
Unweighted total                                2075       285          315     405     307      330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236    237    1591       484     2075
Effective Weighted Sample                       1529       209          237     303     232      244    566       1529       745        784       373      446     305    408    1529   1157    218     219    226    1244       344     1529
Total                                           1969       267          368     407     278      312    648       1969       940       1029       493      575     355    545    1969   1648    169      96     55    1702       266     1969
Strongly disagree                                  52         5           8      19       7        5     13         52        30         23        15       14       9     14     52      44     3       3      2      47         6        52
                                                    3%        2%          2%      5%      3%       2%     2%         3%        3%         2%        3%       2%      3%     3%     3%      3%    2%      3%     4%      3%        2%        3%
                                                                                 ef
Slightly disagree                                  81        13           9      10       6       14      42        81        40         41        22       21      17     21     81      66     7       4       4     64         17       81
                                                    4%        5%          3%      2%      2%       4%      6%        4%        4%         4%        4%       4%      5%     4%     4%      4%    4%      4%      7%     4%         6%       4%
                                                                                                        bcdg                                                                                                   osu                 s
TOTAL DISAGREE                                   133         18          17      29      13       19     55        133        69         63        36       35      26     35    133     110     10      7       6    111         22      133
                                                   7%         7%          5%      7%      5%       6%     9%         7%        7%         6%        7%       6%      7%     7%     7%      7%     6%     7%     11%     6%         8%       7%
                                                                                                                                                                                                               osu
Neither/ nor                                       97        15          18      18      10       18     36         97        42         55        23       28       8     38     97      84     8       3      2      83         14       97
                                                    5%        6%          5%      4%      4%       6%     6%         5%        4%         5%        5%       5%      2%     7%     5%      5%    4%      3%     4%      5%         5%       5%
                                                                                                                                                                             l      l
Slightly agree                                   618         86         113     115      80      108    224        618       276        342       125      182     125    186    618     519    51       29    20     535         82      618
                                                  31%        32%         31%     28%     29%      35%    35%        31%       29%        33%       25%      32%     35%    34%    31%     31%   30%      30%   36%     31%        31%      31%
                                                                                                                                                                      j      j      j
Strongly agree                                  1114       148          218     243     174      167    330  1114            552        562       308      329     192    284  1114      930    99       57    27     968        145     1114
                                                  57%       55%          59%     60%     63%      53%    51%   57%            59%        55%       63%      57%     54%    52%   57%      56%   59%      59%   49%     57%        55%      57%
                                                                           f       f      ef                     f                                lmn                                      r     r        r             r                   r
TOTAL AGREE                                     1731       234          330     358     255      275    554  1731            828        903       434      511     317    470  1731     1449    150      86    47     1504       228     1731
                                                  88%       88%          90%     88%     92%      88%    86%   88%            88%        88%       88%      89%     89%    86%   88%      88%    89%     89%   85%      88%       85%      88%
                                                                                           f
Don't know                                          7             -       2       3        -       1      2          7          1         7          -        2      4      1      7       5     1        *     *       5         3         7
                                                    *%            -%      1%      1%       -%      *%     *%         *%         *%        1%         -%       *%     1%     *%     *%      *%    1%       *%    1%      *%        1%        *%
                                                                                                                                                                      j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                               Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 40
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13E AGREEMENT WITH STATEMENTS - TV is very influential in shaping public opinion about political and other important issues

Base : Those with any TVs
                                                                                    AGE                                    GENDER                              SEG                                        NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                               2075       285        315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236    237   1591       484     2075
Effective Weighted Sample                      1529       209        237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218     219    226   1244       344     1529
Total                                          1969       267        368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96     55   1702       266     1969
Strongly disagree                                 38         6         7       9       5       2     11         38        18         20        10       15       5     9      38      34      1      2      1     34         4        38
                                                   2%        2%        2%      2%      2%      1%     2%         2%        2%         2%        2%       3%      1%    2%      2%      2%     *%     2%     2%     2%        2%        2%
Slightly disagree                                 56         4         4      14       9      13     25         56        27         29        11       14      10     21     56      48     4       3      1     46         10       56
                                                   3%        2%        1%      3%      3%      4%     4%         3%        3%         3%        2%       3%      3%     4%     3%      3%    2%      4%     2%     3%         4%       3%
                                                                                               b      b
TOTAL DISAGREE                                    94        10        10      23      14      15     37         94        45         49        20       30      15     30     94      83     4       5      2     80         14       94
                                                   5%        4%        3%      6%      5%      5%     6%         5%        5%         5%        4%       5%      4%     5%     5%      5%    2%      6%     4%     5%         5%       5%
Neither/ nor                                    143         25        22      25      22      17     50        143        74         69        23       33      33    55     143     121     13      6      3    125         19      143
                                                  7%         9%        6%      6%      8%      6%     8%         7%        8%         7%        5%       6%      9%   10%      7%      7%     8%     7%     6%     7%         7%       7%
                                                                                                                                                                  j    jk
Slightly agree                                  553         76       123     105      74      76    175        553       247        306       136      172      98    147    553     459    48       28    18    483         70      553
                                                 28%        29%       33%     26%     27%     24%    27%        28%       26%        30%       28%      30%     28%    27%    28%     28%   28%      29%   33%    28%        26%      28%
                                                                       e
Strongly agree                                 1137       142        201     250     166     199    378  1137            558        579       308      328     201    300  1137      951    101      55    30    985        153     1137
                                                 58%       53%        55%     61%     60%     64%    58%   58%            59%        56%       62%      57%     57%    55%   58%      58%    60%     57%   55%    58%        57%      58%
                                                                                              ab                                                m
TOTAL AGREE                                    1691       218        324     355     240     276    554  1691            805        885       444      500     299    448  1691     1410    149      83    48    1468       223     1691
                                                 86%       82%        88%     87%     86%     88%    85%   86%            86%        86%       90%      87%     84%    82%   86%      86%    88%     86%   87%     86%       84%      86%
                                                                                                                                              lmn
Don't know                                        40          14      12       5       2       5      8         40        15         25         6       13       9     12     40      35     2       1      1     30         10       40
                                                   2%          5%      3%      1%      1%      1%     1%         2%        2%         2%        1%       2%      3%     2%     2%      2%    1%      1%     3%     2%         4%       2%
                                                         cdefg         d                                                                                                                                                      s
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 41
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T13F AGREEMENT WITH STATEMENTS - When I watch TV news I tend to trust what I see

Base : Those with any TVs - ASKED FROM WAVE 2 2009
                                                                                    AGE                                    GENDER                              SEG                                         NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                       ALL
                                                Total    16-24     25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN        RURAL       UK
Significance Level: 95%                                      a         b        c       d       e      f        g         h       i              j       k        l    m       n       o     p         q       r   s             t       u
Unweighted total                                2075       285      315      405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245      236      237    1591      484     2075
Effective Weighted Sample                       1529       209      237      303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218      219      226    1244      344     1529
Total                                           1969       267      368      407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169       96       55    1702      266     1969
Base for %                                      1969       267      368      407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169       96       55    1702      266     1969
Strongly disagree                                184         25      29       36      20      38     74        184        94         90        52       45      34    52     184     169      5       2         8    155        29      184
                                                   9%         9%      8%       9%      7%     12%    11%         9%       10%         9%       11%       8%     10%   10%      9%     10%     3%      2%       14%     9%       11%       9%
                                                                                                                                                                                      pq                     pqsu     pq        pq       pq
Slightly disagree                                324         38      62       63      48      54    113        324       150        174        88       93      57    86     324     282     17       12       14    271        54      324
                                                  16%        14%     17%      15%     17%     17%    17%        16%       16%        17%       18%      16%     16%   16%     16%     17%    10%      13%      25%    16%       20%      16%
                                                                                                                                                                                       p                    opqsu      p        pq        p
TOTAL DISAGREE                                   508         62      91       99      68      92    187        508       244        264       140      138      91    138    508     451     22       14       22    426        82      508
                                                  26%        23%     25%      24%     25%     29%    29%        26%       26%        26%       28%      24%     26%    25%    26%     27%    13%      15%      39%    25%       31%      26%
                                                                                                                                                                                      pq                    opqstu    pq       pqs       pq
Neither/ nor                                     360         48      73       89      49      47    100        360       184        176       102      118      65    75     360     299     30       22       8     320        39      360
                                                  18%        18%     20%      22%     18%     15%    15%        18%       20%        17%       21%      20%     18%   14%     18%     18%    18%      23%     15%     19%       15%      18%
                                                                               ef                                                               m        m                     m                        t
Slightly agree                                   686       102      127      125     110     104    222        686       313        373       169      199     116    202    686     569     64       37      15     597        89      686
                                                  35%       38%      34%      31%     40%     33%    34%        35%       33%        36%       34%      35%     33%    37%    35%     35%    38%      38%     28%     35%       33%      35%
                                                                                       c                                                                                                      r        r               r
Strongly agree                                   384         47      69       87      46      67    134        384       185        199        80      109      73    122    384     304      50      21       8     341        44      384
                                                  20%        18%     19%      21%     17%     21%    21%        20%       20%        19%       16%      19%     21%    22%    20%     18%     30%     22%     15%     20%       16%      20%
                                                                                                                                                                         j                  orstu
TOTAL AGREE                                     1070       149      196      213     156     170    356  1070            498        572       249      308     189    324  1070      873   115        59      24     938       132     1070
                                                  54%       56%      53%      52%     56%     54%    55%   54%            53%        56%       50%      53%     53%    60%   54%      53%   68%       61%     44%     55%       50%      54%
                                                                                                                                                                         j             r  orstu       ort              r                  r
Don't know                                         25         5       7        6       2       3      4         25        10         14          2      11       7     5      25      24      -       1         *     16         9       25
                                                    1%        2%      2%       2%      1%      1%     1%         1%        1%         1%         *%      2%      2%    1%      1%      1%     -%      1%        *%     1%        3%       1%
                                                                                                                                                                                                                             oprsu
Not applicable                                      6         2        *       1       1       1      1          6          3         3          -        1      3      2      6       2      2        1        *      2         3        6
                                                    *%        1%       *%      *%      *%      *%     *%         *%         *%        *%         -%       *%     1%     *%     *%      *%     1%       1%       1%     *%        1%       *%
                                                                                                                                                                                            osu       os       os              osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u


                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 50
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



T15 Which, if any, of these are reasons why you watch TV? You can pick more than one.

Base : Those with any TVs
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s            t       u
Unweighted total                                2075       285      315     405     307     330    762       2075      1010       1065       489      602     411    573    2075   1357    245     236     237   1591       484     2075
Effective Weighted Sample                       1529       209      237     303     232     244    566       1529       745        784       373      446     305    408    1529   1157    218     219     226   1244       344     1529
Total                                           1969       267      368     407     278     312    648       1969       940       1029       493      575     355    545    1969   1648    169      96      55   1702       266     1969
To relax                                        1552       196      309     326     229     235    491  1552            735        817       397      459     267    428  1552     1308    123       83    37    1343       209     1552
                                                  79%       73%      84%     80%     83%     75%    76%   79%            78%        79%       81%      80%     75%    79%   79%      79%    73%      86%   68%     79%       78%      79%
                                                                    aef               af                                                                                             pr           oprstu            r         r        r
To keep up to date with news                    1075       108      170     221     172     192   405  1075             544        531       316      318     173    267  1075      886    102      58     30    947        129     1075
                                                  55%       40%      46%     54%     62%     61%   63%   55%             58%        52%       64%      55%     49%    49%   55%      54%    61%     60%    54%    56%        48%      55%
                                                                              a     abg      ab  abcg    ab                i                klmn                             m                t       t             t                   t
To pass the time                                 876       131      171     173     120     129    280        876       417        459       199      246     150    281    876     714   101       43     18    767        109      876
                                                  44%       49%      46%     43%     43%     41%    43%        44%       44%        45%       40%      43%     42%    52%    44%     43%   60%      45%    33%    45%        41%      44%
                                                                                                                                                                     jkln             r oqrstu       r             r                   r
To find out or learn things                      814         90     157     181     116     142    270        814       380        434       258      229     131    196    814     694    56       44     19    710        103      814
                                                  41%        34%     43%     44%     42%     46%    42%        41%       40%        42%       52%      40%     37%    36%    41%     42%   33%      46%    36%    42%        39%      41%
                                                                              a               a      a          a                           klmn                              m       p             pr             p                   p
For fun                                          754       125      156     166     105     109    203        754       372        382       203      216     126    209    754     635    56        47    16    662         92      754
                                                  38%       47%      42%     41%     38%     35%    31%        38%       40%        37%       41%      37%     35%    38%    38%     39%   33%       49%   28%    39%        35%      38%
                                                           efg         f       f                                 f                                                                    r           oprstu           r                   r
To keep up to date with sports                   532         75      87     114      80      89    176        532       399        133       161      155      94    122    532     434    54       31     13    460         72      532
                                                  27%        28%     24%     28%     29%     29%    27%        27%       42%        13%       33%      27%     26%    22%    27%     26%   32%      32%    24%    27%        27%      27%
                                                                                                                           i                 mn
None of these                                      14         1       2       1       1       5      8         14          3        11          *       9       5      1     14      12      1       *      1     10         4        14
                                                    1%        1%      1%      *%      *%      2%     1%         1%         *%        1%         *%      1%      1%     *%     1%      1%     *%      *%     1%     1%        2%        1%
                                                                                                                                                       jm      jm
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 51
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R1/ NR1 In which of these ways, if any, do you ever listen to radio in your home?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240     239   1624      493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223     228   1270      350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98      55   1734      270     2004
Through a traditional radio set (including
portable sets, radio alarms, etc.)              1107       124      191     218     165     191   409  1107             514        592       262      336     215    294  1107      918    93        64    31    949       157     1107
                                                  55%       45%      50%     53%     58%     60%   62%   55%             53%        57%       52%      57%     59%    54%   55%      55%   53%       66%   56%    55%       58%      55%
                                                                                      a      ab  abcg     a                                                      j                                oprsu
Through a DAB digital radio set (a mix of
existing and new stations not available
on traditional radio, with digital sound
quality)                                         359         34      54      88      58      81    125        359       201        158       140      121      51    48     359     326     12      15      6    307        53      359
                                                  18%        12%     14%     21%     21%     26%    19%        18%       21%        15%       28%      21%     14%    9%     18%     19%     7%     16%    11%    18%       20%      18%
                                                                             ab       a     abfg     a          a          i                klmn       lm       m             m      pr              p            pr        pr       pr
Through your satellite or cable TV
service or Freeview                              354         56      81      82      56      55     81        354       150        204       104       72      69    109    354     300    32       15      7    313        41      354
                                                  18%        20%     21%     20%     20%     17%    12%        18%       16%        20%       20%      12%     19%    20%    18%     18%   18%      15%    13%    18%       15%      18%
                                                               f       f       f       f                         f                   h         k                k      k      k
Over the internet to listen at the same
time as the programme is being
broadcast                                        155        38       38      37      24      13     17        155        90         65        74       39      19    22     155     140     6        6      3    135        20      155
                                                   8%       14%      10%      9%      9%      4%     3%         8%        9%         6%       15%       7%      5%    4%      8%      8%    4%       6%     6%     8%        7%       8%
                                                            efg       ef      ef      ef                        ef         i                klmn                              m       p                            p                  p
Over the internet to click to listen to a
programme after it has been broadcast             81         14      16      23      11      12     16         81        50         31        43       23       7     8      81      75     1        3      2     71        9        81
                                                   4%         5%      4%      6%      4%      4%     2%         4%        5%         3%        9%       4%      2%    1%      4%      4%    1%       3%     3%     4%       3%        4%
                                                                               f                                           i                klmn       m                      m       p                            p        p         p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 51
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R1/ NR1 In which of these ways, if any, do you ever listen to radio in your home?

Base : All adults
                                                                                     AGE                                     GENDER                              SEG                                         NATION
                                                                                                                ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34    35-44    45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b        c        d        e      f        g         h       i              j       k        l     m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295      328      409      314      336    770       2117      1037       1080       505      619     415     578    2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                       1559       216      246      307      237      248    572       1559       764        795       385      458     309     410    1559   1178    227     223    228    1270      350     1559
Total                                           2004       274      380      412      283      317    654       2004       962       1042       507      589     361     547    2004   1677    174      98     55    1734      270     2004
Download a podcast or file from the
internet to listen at a time after the
programme has been broadcast                      40          8       3       19        4        5      6         40        27         14        17       11       7      5      40      36     1       2      2      34        6        40
                                                   2%         3%      1%        5%      1%       2%     1%         2%        3%         1%        3%       2%      2%     1%      2%      2%    *%      2%     3%      2%       2%        2%
                                                                             bdfg                                             i                  m                                                             p
Other way of listening to radio at home
(ADDED WAVE 2 1010)                                 8         3        -       3         -       2      2          8          3         5         4         2       -     2       8       8      -       -      *      8         -       8
                                                    *%        1%       -%      1%        -%      1%     *%         *%         *%        *%        1%        *%      -%    *%      *%      *%     -%      -%     *%     *%        -%      *%
None of these (PRE WAVE 2 2010)/ Do
not listen to radio at home (FROM WAVE
2 2010)                                          469         72      96       96       59       61    146        469       235        234        89      143      85     153    469     385   54        15    15     411        58      469
                                                  23%        26%     25%      23%      21%      19%    22%        23%       24%        22%       17%      24%     24%     28%    23%     23%  31%       16%   27%     24%       22%      23%
                                                                                                                                                            j       j       j      j      q oqstu              q       q                  q
ANY DIGITAL RADIO                                724       115      143      165      106      124    195        724       365        359       251      196     114     162    724     636    45       28    14     632        92      724
                                                  36%       42%      38%      40%      38%      39%    30%        36%       38%        34%       49%      33%     32%     30%    36%     38%   26%      29%   26%     36%       34%      36%
                                                              f        f        f        f        f                 f                          klmn                               m     pqr                          pqr        pr      pqr
ANY INTERNET/ COMPUTER                           207        48       48       55       28       23     29        207       123         85        97       54      27      29    207     190     6       6      5     182        25      207
                                                  10%       18%      13%      13%      10%       7%     4%        10%       13%         8%       19%       9%      8%      5%    10%     11%    4%      6%     9%     11%        9%      10%
                                                           defg       ef       ef        f                          f         i                klmn       m                       m      pq                    p       p         p        p
TRADITIONAL RADIO ONLY                           803         84     142      149      118      129   311         803       359        444       164      248     162     230    803     648    75       54     26    684       119      803
                                                  40%        31%     37%      36%      42%      41%   48%         40%       37%        43%       32%      42%     45%     42%    40%     39%   43%      55%    47%    39%       44%      40%
                                                                                        a        a  abcg           a                    h                   j       j       j      j                  opstu   osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 60
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R4 How would you say BBC radio stations are mainly funded?

Base : All adults
                                                                                AGE                                      GENDER                              SEG                                         NATION
                                                                                                            ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                           Total    16-24    25-34      35-44   45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                 a        b          c       d        e       f        g         h       i              j       k        l    m        n       o     p        q       r   s             t       u
Unweighted total                           2117       295      328       409     314      336      770      2117      1037       1080       505       619    415    578     2117   1382    256     240    239     1624       493     2117
Effective Weighted Sample                  1559       216      246       307     237      248      572      1559       764        795       385       458    309    410     1559   1178    227     223    228     1270       350     1559
Total                                      2004       274      380       412     283      317      654      2004       962       1042       507       589    361    547     2004   1677    174      98     55     1734       270     2004
Base for %                                 2004       274      380       412     283      317      654      2004       962       1042       507       589    361    547     2004   1677    174      98     55     1734       270     2004
Licence fee/ by the public                 1300       104      214       301     212      236      468  1300           696        605       399       387    219    296  1300      1092    115      64     30     1116       184     1300
                                             65%       38%      56%       73%     75%      74%      71%   65%           72%        58%       79%       66%    61%    54%   65%       65%    66%     65%    54%      64%       68%      65%
                                                                 a       abg     abg      abg      abg    ab              i                klmn         m                   m         r      r       r               r         r        r
Advertising                                   64       11       17        10       3       10       22        64        31         34        16        14     14     21      64      58     3       1       2      56         9        64
                                               3%       4%       5%        3%      1%       3%       3%        3%        3%         3%        3%        2%     4%     4%      3%      3%    2%      1%      4%      3%        3%        3%
                                                        d        d
By the government                             41        9        8        11       4        3        8        41        24         17        10        13      9      9      41      34     1       4       2      34         6        41
                                               2%       3%       2%        3%      2%       1%       1%        2%        2%         2%        2%        2%     2%     2%      2%      2%    1%      4%      3%      2%        2%        2%
                                                         f                                                                                                                                          p       p
Other                                         17        7        3         3        -       1        4        17        11          6         5        5       1      6      17      15      -       -       1     16          *       17
                                               1%       2%       1%        1%       -%      *%       1%        1%        1%         1%        1%       1%      *%     1%      1%      1%     -%      -%      2%     1%         *%       1%
                                                      dfg                                                                                                                                                 pqtu
Don't know                                  582            142   138      86      63       66      153       582       200        381        77       171    119    215     582     477    55       29     20     512         70      582
                                             29%             52%  36%     21%     22%      21%      23%       29%       21%        37%       15%       29%    33%     39%    29%     28%   32%      30%    37%     30%        26%      29%
                                                        bcdefg cdefg                                         cdef                   h                    j      j    jkn       j                          ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 61
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R5 How would you say the other main radio stations are mainly funded?

Base : All adults
                                                                                 AGE                                     GENDER                              SEG                                        NATION
                                                                                                            ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                           Total    16-24    25-34      35-44    45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                 a        b          c        d        e      f        g         h       i              j       k        l    m       n       o     p        q       r   s             t       u
Unweighted total                           2117       295      328       409      314      336    770       2117      1037       1080       505       619    415    578    2117   1382    256     240     239    1624       493     2117
Effective Weighted Sample                  1559       216      246       307      237      248    572       1559       764        795       385       458    309    410    1559   1178    227     223     228    1270       350     1559
Total                                      2004       274      380       412      283      317    654       2004       962       1042       507       589    361    547    2004   1677    174      98      55    1734       270     2004
Advertising                                1236       118      202       295      199      215    422  1236            650        586       378       383    199    276  1236     1049    105      52     30     1053      183      1236
                                             62%       43%      53%       72%      70%      68%    65%   62%            68%        56%       74%       65%    55%    50%   62%      63%    60%     53%    54%      61%       68%      62%
                                                                 a       abfg     abg       ab     ab    ab               i                klmn        lm                  lm       qr                              q      qrsu       qr
Licence fee/ by the public                    88        4       22        19       16       12      28        88        57         32        27        19     24     18     88      69     6         9     4      82         7        88
                                               4%       1%       6%        5%       6%       4%      4%        4%        6%         3%        5%        3%     7%     3%     4%      4%    4%        9%    7%      5%        2%        4%
                                                                 a         a        a                a         a          i                                   km                                 opstu     ot
Programme sponsorship                         52        6       10        10       11        8      15        52        23         29        16        10     14     12     52      43     6        1      1      49         3        52
                                               3%       2%       3%        2%       4%       2%      2%        3%        2%         3%        3%        2%     4%     2%     3%      3%    3%       1%     2%      3%        1%        3%
                                                                                                                                                               k
By the government                             13        4        3         2         -       3       3        13         9          4          2       5       4      2     13       9     1        1       1     10         3        13
                                               1%       2%       1%        1%        -%      1%      *%        1%        1%         *%         *%      1%      1%     *%     1%      1%    1%       1%      2%     1%        1%        1%
                                                                                                                                                                                                          osu
Other                                         16        8        5          -        *       2       3        16         9          7         4        3       3     4      16      13     2        *      *      14          1       16
                                               1%       3%       1%         -%       *%      1%      *%        1%        1%         1%        1%       1%      1%    1%      1%      1%    1%       *%     1%      1%         *%       1%
                                                     cdfg        c
Don't know                                  600            134   139      86       57       78    183        600       215        385        80       169    116    234    600     492    54       34     19     526         74      600
                                             30%             49%  37%     21%      20%      25%    28%        30%       22%        37%       16%       29%    32%    43%    30%     29%   31%      35%    34%     30%        27%      30%
                                                        bcdefg cdefg                               cd         cd                    h                    j      j   jkln      j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 62
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                      AGE                                    GENDER                              SEG                                        NATION
                                                                                                                ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24       25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a           b        c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s            t       u
Unweighted total                                2117       295        328      409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239    1624       493     2117
Effective Weighted Sample                       1559       216        246      307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228    1270       350     1559
Total                                           2004       274        380      412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55    1734       270     2004
No, do not have any concerns                    1788       254        340      365     248     288    582  1788            851        937       439      520     323    506  1788     1487   169       87    45     1551       237     1788
                                                  89%       93%        89%      88%     88%     91%    89%   89%            88%        90%       87%      88%     90%    92%   89%      89%   97%      89%   82%      89%       88%      89%
                                                                                                                                                                          jk             r oqrstu                      r                  r
Bad language (spoken or song lyrics)              41          4         9        9       7       3     12         41        21         19        15       19       5      2     41      39      -      1      1      37         4        41
                                                   2%         1%        2%       2%      3%      1%     2%         2%        2%         2%        3%       3%      1%     *%     2%      2%     -%     2%     1%      2%        1%        2%
                                                                                                                                                 m        m                     m        p                            p                   p
Too many advertising breaks                       30          3         6        6       8       2      7         30        16         14        13        8       4     5      30      28     1        -     *      26         4        30
                                                   1%         1%        2%       1%      3%      1%     1%         1%        2%         1%        3%       1%      1%    1%      1%      2%    1%       -%    1%      1%        2%        1%
Bad taste/ shock tactics                          26          2         6        6       5       3      7         26        14         13         9       14       3      -     26      24     1       1       *     26          1       26
                                                   1%         1%        2%       2%      2%      1%     1%         1%        1%         1%        2%       2%      1%     -%     1%      1%    1%      1%      *%     1%         *%       1%
                                                                                                                                                  m       m        m            m
Poor quality programmes                           19          1         3        3       5       3      8         19        15          4        11        6       *      2     19      16     1       2       *     15         4        19
                                                   1%         *%        1%       1%      2%      1%     1%         1%        2%         *%        2%       1%      *%     *%     1%      1%    1%      2%      *%     1%        1%        1%
                                                                                                                              i                  lm
Lack of originality/ programmes are too
similar                                           17          5          -       3       5       1      5         17        12          5         4        3       2     8      17      17      -       -     *      16          1       17
                                                   1%         2%         -%      1%      2%      *%     1%         1%        1%         *%        1%       1%      1%    1%      1%      1%     -%      -%    1%      1%         *%       1%
                                                              b                          b
Too many phone-in programmes                      12          -          -       4       4       1      4         12        10          3         3        7       1      1     12      12      -       -      -     12          -       12
                                                   1%         -%         -%      1%      2%      *%     1%         1%        1%         *%        1%       1%      *%     *%     1%      1%     -%      -%     -%     1%         -%       1%
                                                                                                                              i
Irritating/ annoying sponsorship
messages                                          11            -       2        1       3       1      5         11         5          6         3        5       1     2      11      10      *       -     1       9         2        11
                                                   1%           -%      1%       *%      1%      *%     1%         1%        1%         1%        1%       1%      *%    *%      1%      1%     *%      -%    1%      1%        1%        1%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 62
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                         AGE                                      GENDER                              SEG                                        NATION
                                                                                                                     ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24         25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a             b        c        d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295          328      409      314      336     770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                       1559       216          246      307      237      248     572       1559       764        795       385      458     309    410    1559   1178    227     223    228    1270      350     1559
Total                                           2004       274          380      412      283      317     654       2004       962       1042       507      589     361    547    2004   1677    174      98     55    1734      270     2004
Don't trust the broadcasters/
broadcasters not respecting audiences             11          1           3         -        *       4       6         11         5          6         5         3      3      *     11      11      -       *      *      9        2        11
                                                   1%         *%          1%        -%       *%      1%      1%         1%        1%         1%        1%        *%     1%     *%     1%      1%     -%      *%     *%     1%       1%        1%
                                                                                                                                                       m
Phone-in competitions that are fixed/
faked                                             11              -        -       6        1         -      4         11          3         8         5         2      2     1      11      11      -       -      -     10         1       11
                                                   1%             -%       -%      1%       *%        -%     1%         1%         *%        1%        1%        *%     1%    *%      1%      1%     -%      -%     -%     1%        *%       1%
Other                                              75         4           8       15       16       14      33         75        42         32        29       23       7     16     75      69      -      4      1      64        11       75
                                                    4%        1%          2%       4%       6%       5%      5%         4%        4%         3%        6%       4%      2%     3%     4%      4%     -%     4%     3%      4%        4%       4%
                                                                                           ab        a      ab                                          l                                     p             p      p       p         p        p
ANY CONCERNS                                     149         11          24       31       32       21      50        149        82         67        51       47      23     27    149     136     4       6      3     128        21      149
                                                   7%         4%          6%       8%      11%       7%      8%         7%        9%         6%       10%       8%      6%     5%     7%      8%    2%      6%     6%      7%        8%       7%
                                                                                           ag                                                          m                                      p             p      p       p         p        p
OFFENSIVE CONTENT                                  56         5          14       12       10        5      15         56        27         29        20       24       9      3     56      51     1       3      1      50        6        56
                                                    3%        2%          4%       3%       3%       2%      2%         3%        3%         3%        4%       4%      2%     *%     3%      3%    1%      3%     1%      3%       2%        3%
                                                                                                                                                      m        m        m            m        p
QUALITY OF CONTENT/ REPEATS                        44         6           3        8       13        5      15         44        31         13        14       13       5     12     44      40     1       2      1      40        5        44
                                                    2%        2%          1%       2%       5%       2%      2%         2%        3%         1%        3%       2%      1%     2%     2%      2%    1%      2%     2%      2%       2%        2%
                                                                                           bg                                      i
ADVERTISING/ SPONSORSHIP                           36         3           7        7        9        3       9         36        19         16        13       11       6     6      36      33     1        -     1      31        5        36
                                                    2%        1%          2%       2%       3%       1%      1%         2%        2%         2%        3%       2%      2%    1%      2%      2%    1%       -%    2%      2%       2%        2%
                                                                                                                                                                                              q                    q       q        q         q
DON'T TRUST/ FIXED/ FAKE/ BIASED                   20         1           3        6        1        4       9         20         9         12         8        5       5      2     20      20      -       *      *     18        2        20
                                                    1%        *%          1%       1%       *%       1%      1%         1%        1%         1%        2%       1%      1%     *%     1%      1%     -%      *%     *%     1%       1%        1%
                                                                                                                                                       m
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                  Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                    Table 62
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s          t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256    240   239    1624      493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227    223   228    1270      350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174     98    55    1734      270     2004
Don't know                                         69        10      16      17       2       8     24         69        30         40        17       22      15     16     69      56     2      5       7    57        12       69
                                                    3%        3%      4%      4%      1%      2%     4%         3%        3%         4%        3%       4%      4%     3%     3%      3%    1%     5%    12%     3%        5%       3%
                                                                      d       d                      d          d                                                                                  p  opqstu               p        p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 63
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : Those who listen to radio at home
                                                                                        AGE                                    GENDER                              SEG                                        NATION
                                                                                                                  ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24         25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a             b        c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s            t       u
Unweighted total                                1605       213          244      306     244     269    598       1605       770        835       412      468     310    415    1605   1050    178     201    176    1233       372     1605
Effective Weighted Sample                       1182       154          183      231     186     198    442       1182       570        612       314      346     229    294    1182    900    156     186    168    961        262     1182
Total                                           1535       202          285      316     224     256    508       1535       727        808       418      446     276    394    1535   1292    120      83     40    1323       212     1535
No, do not have any concerns                    1366       188          255      283     191     231    449  1366            639        726       360      396     245    365  1366     1140   118       74    33     1180       186     1366
                                                  89%       93%          89%      89%     85%     90%    88%   89%            88%        90%       86%      89%     89%    92%   89%      88%   98%      90%   83%      89%       88%      89%
                                                             d                                                                                                               j             r oqrstu       r              r                  r
Bad language (spoken or song lyrics)               38         4           9        7       6       3     12         38        18         19        13       17       5     2      38      36      -      1      1      34         4        38
                                                    2%        2%          3%       2%      3%      1%     2%         2%        3%         2%        3%       4%      2%    1%      2%      3%     -%     2%     1%      3%        2%        2%
                                                                                                                                                   m        m                     m        p                            p
Too many advertising breaks                        29         2           5        6       8       2      7         29        16         13        13        8       3     5      29      28      -       -     *      25         4        29
                                                    2%        1%          2%       2%      4%      1%     1%         2%        2%         2%        3%       2%      1%    1%      2%      2%     -%      -%    1%      2%        2%        2%
                                                                                                                                                                                           q
Bad taste/ shock tactics                           23         2           4        5       5       3      7         23        10         13         9       11       3      -     23      20     1       1      *      22          1       23
                                                    1%        1%          2%       1%      2%      1%     1%         1%        1%         2%        2%       2%      1%     -%     1%      2%    1%      1%     1%      2%         *%       1%
                                                                                                                                                    m       m                     m
Poor quality programmes                            17         1           3        1       5       3      8         17        13          4         9        6       *      2     17      15     1       2       *     13         4        17
                                                    1%        *%          1%       *%      2%      1%     2%         1%        2%         1%        2%       1%      *%     *%     1%      1%    1%      2%      *%     1%        2%        1%
                                                                                                                                i                    l
Lack of originality/ programmes are too
similar                                           16          5            -       2       5       1      5         16        11          5         4        3       2     7      16      16      -       -     *      15         1        16
                                                   1%         2%           -%      1%      2%      1%     1%         1%        2%         1%        1%       1%      1%    2%      1%      1%     -%      -%    1%      1%        1%        1%
                                                              b
Too many phone-in programmes                       12             -        -       4       4       1      4         12        10          3         3        7       1      1     12      12      -       -      -     12          -       12
                                                    1%            -%       -%      1%      2%      *%     1%         1%        1%         *%        1%       2%      *%     *%     1%      1%     -%      -%     -%     1%         -%       1%
                                                                                                                                i
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                               Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                           Table 63
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : Those who listen to radio at home
                                                                                      AGE                                      GENDER                              SEG                                        NATION
                                                                                                                  ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                               Total    16-24       25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                     a           b        c        d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                               1605       213        244      306      244      269     598       1605       770        835       412      468     310    415    1605   1050    178     201    176    1233      372     1605
Effective Weighted Sample                      1182       154        183      231      186      198     442       1182       570        612       314      346     229    294    1182    900    156     186    168    961       262     1182
Total                                          1535       202        285      316      224      256     508       1535       727        808       418      446     276    394    1535   1292    120      83     40    1323      212     1535
Phone-in competitions that are fixed/
faked                                             11          -         -       6        1         -      4         11          3         8         5        2       2     1      11      11      -       -      -     10         1       11
                                                   1%         -%        -%      2%       *%        -%     1%         1%         *%        1%        1%       1%      1%    *%      1%      1%     -%      -%     -%     1%        *%       1%
Don't trust the broadcasters/
broadcasters not respecting audiences             11         1         3         -        *       3       6         11         5          6         5        3       3      -     11      11      -       *      -      9        2        11
                                                   1%        1%        1%        -%       *%      1%      1%         1%        1%         1%        1%       1%      1%     -%     1%      1%     -%      *%     -%     1%       1%        1%
Irritating/ annoying sponsorship
messages                                          11          -        1        1        3        1       5         11         5          6         3        4       1     2      11      10      -       -     1       9        2        11
                                                   1%         -%       1%       *%       1%       *%      1%         1%        1%         1%        1%       1%      1%    *%      1%      1%     -%      -%    1%      1%       1%        1%
Other                                             69         3         8       12       16       14      32         69        38         31        27       21       7     15     69      64      -      4      1      59        11       69
                                                   5%        1%        3%       4%       7%       6%      6%         5%        5%         4%        6%       5%      2%     4%     5%      5%     -%     5%     3%      4%        5%       5%
                                                                                         a        a       a                                          l                                     p             p      p       p         p        p
ANY CONCERNS                                    138          9        22       27       31       21      49        138        74         64        48       43      22     24    138     127     2       6      3     119        19      138
                                                  9%         5%        8%       8%      14%       8%     10%         9%       10%         8%       12%      10%      8%     6%     9%     10%    2%      7%     7%      9%        9%       9%
                                                                                        ag                                                          m                                      p             p      p       p         p        p
OFFENSIVE CONTENT                                 51         5        12       10        9        5      14         51        22         29        19       21       9     3      51      47     1       3      1      45        6        51
                                                   3%        3%        4%       3%       4%       2%      3%         3%        3%         4%        5%       5%      3%    1%      3%      4%    1%      3%     1%      3%       3%        3%
                                                                                                                                                   m        m        m            m
QUALITY OF CONTENT/ REPEATS                       42         6         3        6       13        5      15         42        28         13        13       13       5     11     42      38     1       2      1      37        5        42
                                                   3%        3%        1%       2%       6%       2%      3%         3%        4%         2%        3%       3%      2%     3%     3%      3%    1%      2%     3%      3%       2%        3%
                                                                                       bcg                                      i
ADVERTISING/ SPONSORSHIP                          34         2         7        7        9        3       9         34        19         15        13       11       5     6      34      33      -       -     1      30        5        34
                                                   2%        1%        2%       2%       4%       1%      2%         2%        3%         2%        3%       2%      2%    1%      2%      3%     -%      -%    2%      2%       2%        2%
                                                                                                                                                                                          pq                            q                  q
DON'T TRUST/ FIXED/ FAKE/ BIASED                  20           1       3        6        1        3       9         20         8         12         8        5       5      1     20      20      -       *      -     18        2        20
                                                   1%          1%      1%       2%       *%       1%      2%         1%        1%         1%        2%       1%      2%     *%     1%      2%     -%      *%     -%     1%       1%        1%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                               Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                   Table 63
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R6 Can you tell me if you have any concerns about what is on radio? IF YES - What sorts of things are you concerned about?

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                           ALL    ENG- SCOT-     WALES N IRE-                   ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND            LAND URBAN     RURAL      UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m      n       o     p        q       r   s          t      u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415   1605   1050    178     201   176    1233      372    1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294   1182    900    156     186   168    961       262    1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394   1535   1292    120      83    40    1323      212    1535
Don't know                                         32         4       8       7       2       4     12         32        15         17        10        8       9     5     32      26      -      2       4    26        7       32
                                                    2%        2%      3%      2%      1%      1%     2%         2%        2%         2%        2%       2%      3%    1%     2%      2%     -%     3%    11%     2%       3%       2%
                                                                                                                                                                                                   p  opqstu              p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 65
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R8 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                              Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                    a           b       c       d       e      f        g         h       i              j       k        l    m        n       o     p        q       r   s           t       u
Unweighted total                              2117       295        328     409     314     336    770       2117      1037       1080       505      619     415    578     2117   1382    256     240    239   1624       493     2117
Effective Weighted Sample                     1559       216        246     307     237     248    572       1559       764        795       385      458     309    410     1559   1178    227     223    228   1270       350     1559
Total                                         2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547     2004   1677    174      98     55   1734       270     2004
Base for %                                    2004       274        380     412     283     317    654       2004       962       1042       507      589     361    547     2004   1677    174      98     55   1734       270     2004
Yes                                           1385       156        260     303     210     239    457  1385            701        685       419      423     227    316  1385      1175    108      64    39    1187       199     1385
                                                69%       57%        68%     74%     74%     75%    70%   69%            73%        66%       83%      72%     63%    58%   69%       70%    62%     65%   70%     68%       74%      69%
                                                                      a       a       a      ag      a     a               i                klmn       lm                   lm         p                                     pq        p
No                                              135        28        35      20      13      12     39        135        57         78        17       36      28     54     135     114     11      8      3    114         21      135
                                                  7%      10%         9%      5%      5%      4%     6%         7%        6%         7%        3%       6%      8%    10%      7%      7%     6%     8%     5%     7%         8%       7%
                                                         cdef        ce                                                                                          j     jn       j
Don't know                                      484           90     86      89      60      66    158        484       204        280        71      130     106    177     484     389     55      27    14    433         51      484
                                                 24%         33%     23%     22%     21%     21%    24%        24%       21%        27%       14%      22%     29%     32%    24%     23%    31%     27%   25%    25%        19%      24%
                                                        bcdefg                                                                       h                   j      jk    jkn       j           ostu       t            t                   t
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 66
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R8 As far as you know, is radio regulated in terms of what can be broadcast? (EXPLANATION OF A REGULATOR PROVIDED IF NECESSARY)

Base : Those who regularly listen to the radio
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                              Total     16-24      25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                     a          b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s          t       u
Unweighted total                              1477       173        226     291     235     252    552       1477       718        759       395      442     290    350    1477    946    173     187    171   1118      359     1477
Effective Weighted Sample                     1083       122        169     219     179     186    409       1083       532        552       301      327     214    242    1083    807    152     174    163   867       254     1083
Total                                         1385       155        258     300     212     235    460       1385       666        719       395      416     259    315    1385   1147    123      76     40   1179      206     1385
Yes                                           1019         90       188     233     166     191    342  1019            510        509       335      309     171    204  1019      860     79      51    29    866       153     1019
                                                74%        58%       73%     78%     78%     81%    74%   74%            77%        71%       85%      74%     66%    65%   74%      75%    64%     67%   73%    73%       74%      74%
                                                                      a       a       a      ag      a     a               i                klmn       lm                   lm       pq                           p         p        p
No                                               90       21         20      13       8       8     29         90        35         55        13       26      22     28     90      72     9       6      2     71        19       90
                                                  6%      13%         8%      4%      4%      3%     6%         6%        5%         8%        3%       6%      9%     9%     6%      6%    7%      8%     5%     6%        9%       6%
                                                        cdefg                                                                                                    j      j      j
Don't know                                       276          45     51      54      38      36     89        276       121        155        47       81      66     83    276     214     35      19     9    242        34      276
                                                  20%        29%     20%     18%     18%     15%    19%        20%       18%        22%       12%      19%     26%    26%    20%     19%    29%     24%   21%    21%       17%      20%
                                                         cdefg                                                                                           j       j   jkn       j           ostu       t
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 68
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R10A AGREEMENT WITH STATEMENTS - Radio broadcasts must be free to be expressive and creative

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND              LAND URBAN        RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p          q       r   s             t       u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050     178      201    176     1233       372     1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900     156      186    168     961        262     1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292     120       83     40     1323       212     1535
Strongly disagree                                  28         4       6       4       6       5      8         28        12         16         5       15       2     6      28      24       1       1       1      25         3        28
                                                    2%        2%      2%      1%      3%      2%     2%         2%        2%         2%        1%       3%      1%    2%      2%      2%      1%      1%      4%      2%        1%        2%
Slightly disagree                                  65         9       9      15      11      12     21         65        28         36        21       22       7     14     65      55       4       4       3      54         10       65
                                                    4%        5%      3%      5%      5%      5%     4%         4%        4%         5%        5%       5%      3%     4%     4%      4%      3%      5%      7%      4%         5%       4%
TOTAL DISAGREE                                     93        13      15      19      17      17     29         93        40         53        26       37      10     20     93      79       5       5        4     79         13       93
                                                    6%        6%      5%      6%      8%      7%     6%         6%        6%         7%        6%       8%      3%     5%     6%      6%      4%      6%      10%     6%         6%       6%
                                                                                                                                                         l                                                  opsu
Neither/ nor                                     131         20      18      25      21      19     47        131        45         86        44       26      26     35    131     114       8       5       3     117         14      131
                                                   9%        10%      6%      8%      9%      7%     9%         9%        6%        11%       11%       6%     10%     9%     9%      9%      7%      6%      9%      9%         7%       9%
                                                                                                                                     h         k
Slightly agree                                   532         60     100     117      68      86    187        532       242        290       140      150     102    140    532     451      33       33     15     456         76      532
                                                  35%        30%     35%     37%     30%     33%    37%        35%       33%        36%       33%      34%     37%    36%    35%     35%     27%      40%    36%     34%        36%      35%
                                                                                                                                                                                                       p
Strongly agree                                   748       105      142     152     115     129    234        748       388        360       205      221     130    193    748     621       74      37     16     646        102      748
                                                  49%       52%      50%     48%     52%     51%    46%        49%       53%        45%       49%      50%     47%    49%    49%     48%      62%     45%    41%     49%        48%      49%
                                                                                                                           i                                                               oqrstu
TOTAL AGREE                                     1280       165      242     269     183     215    421  1280            630        650       344      371     231    333  1280     1072     107       70     31     1102       178     1280
                                                  83%       82%      85%     85%     82%     84%    83%   83%            87%        80%       82%      83%     84%    85%   83%      83%     89%      85%    77%      83%       84%      83%
                                                                                                                           i                                                                  r
Don't know                                         31         5      10       3       2       5     11         31        12         19         4       13       9     6      31      27       -       2       1      25         6        31
                                                    2%        2%      3%      1%      1%      2%     2%         2%        2%         2%        1%       3%      3%    1%      2%      2%      -%      3%      4%      2%        3%        2%
                                                                                                                                                                                                      p       p                 p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 69
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R10B AGREEMENT WITH STATEMENTS - Radio listeners must be protected from hearing inappropriate or offensive content

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050    178     201    176   1233       372     1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900    156     186    168   961        262     1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292    120      83     40   1323       212     1535
Strongly disagree                                  82         6       9      24      18      13     25         82        49         34        24       33      12     14     82      69     11      1      1     69         13       82
                                                    5%        3%      3%      8%      8%      5%     5%         5%        7%         4%        6%       7%      4%     3%     5%      5%     9%     1%     3%     5%         6%       5%
                                                                                     ab                                                                m                              q    qrs                    q          q        q
Slightly disagree                                102          8      15      20      21      18     39        102        54         48        32       34      18     18    102      92     3       4      3     91         11      102
                                                   7%         4%      5%      6%      9%      7%     8%         7%        7%         6%        8%       8%      7%     5%     7%      7%    2%      5%     8%     7%         5%       7%
                                                                                      a                                                                                               p                    p      p                   p
TOTAL DISAGREE                                   185         14      24      44      39      32     64        185       103         82        56       67      30     32    185     161    14       6      4    160         24      185
                                                  12%         7%      8%     14%     17%     12%    13%        12%       14%        10%       13%      15%     11%     8%    12%     12%   11%      7%    11%    12%        11%      12%
                                                                              a     abg                                    i                   m        m                             q                           q                   q
Neither/ nor                                     155         25      37      31      17      21     45        155        75         80        52       33      22    48     155     129    18       5      3    136         19      155
                                                  10%        12%     13%     10%      8%      8%     9%        10%       10%        10%       12%       7%      8%   12%     10%     10%   15%      7%     7%    10%         9%      10%
                                                                                                                                               k                      k                    qr
Slightly agree                                   466         68      98      90      62      82    148        466       213        253       134      150      77    105    466     398    30       25    14    399         67      466
                                                  30%        34%     34%     28%     28%     32%    29%        30%       29%        31%       32%      34%     28%    27%    30%     31%   25%      30%   34%    30%        32%      30%
Strongly agree                                   710         92     120     150     102     118    246        710       331        378       176      186     142    205    710     588    59       44    19    612         98      710
                                                  46%        46%     42%     47%     46%     46%    48%        46%       46%        47%       42%      42%     52%    52%    46%     45%   49%      53%   47%    46%        46%      46%
                                                                                                                                                                jk     jk                            o
TOTAL AGREE                                     1176       160      218     239     164     200    394  1176            544        631       309      336     219    311  1176      986    88       69    33    1011       165     1176
                                                  77%       79%      76%     76%     73%     78%    78%   77%            75%        78%       74%      75%     80%    79%   77%      76%   74%      84%   82%     76%       78%      77%
                                                                                                                                                                                                  opsu
Don't know                                         20         2       7       1       3       3      6         20         5         14          1      10       5     3      20      17      -      3      *     16         3        20
                                                    1%        1%      2%      *%      1%      1%     1%         1%        1%         2%         *%      2%      2%    1%      1%      1%     -%     3%     1%     1%        2%        1%
                                                                                                                                                         j                                          p
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 70
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



EXTENT OF OVERLAP IN AGREEMENT WITH STATEMENTS ABOUT RADIO

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050    178     201     176   1233      372     1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900    156     186     168   961       262     1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292    120      83      40   1323      212     1535
AGREE 'MUST BE FREE TO BE
EXPRESSIVE' AND 'MUST BE
PROTECTED'                                       995       137      190     204     137     166    328        995       473        523       256      286     189    265    995     830    78        62    26    852       143      995
                                                  65%       68%      67%     64%     61%     65%    65%        65%       65%        65%       61%      64%     68%    67%    65%     64%   65%       75%   65%    64%       68%      65%
                                                                                                                                                                                                  oprsu
AGREE 'MUST BE FREE TO BE
EXPRESSIVE' ONLY                                 284         27      52      65      46      49     93        284       157        127        88       85      43    69     284     243    29        8      5    250        35      284
                                                  19%        14%     18%     21%     21%     19%    18%        19%       22%        16%       21%      19%     15%   17%     19%     19%   24%      10%    12%    19%       16%      19%
                                                                                                                           i                                                         qr    qr                     qr                  q
AGREE 'MUST BE PROTECTED' ONLY                   180         23      28      36      27      34     66        180        72        108        53       50      31    46     180     156     10       7      7    158        22      180
                                                  12%        11%     10%     11%     12%     13%    13%        12%       10%        13%       13%      11%     11%   12%     12%     12%     9%      9%    17%    12%       10%      12%
                                                                                                                                                                                                           pq
DO NOT AGREE 'MUST BE FREE TO
BE EXPRESSIVE' AND DO NOT
AGREE 'MUST BE PROTECTED'                         75         14      15      11      13       7     21         75        25         49        21       25      14    15      75      64     3        5      2     63        12       75
                                                   5%         7%      5%      4%      6%      3%     4%         5%        3%         6%        5%       6%      5%    4%      5%      5%    3%       6%     6%     5%        5%       5%
                                                                                                                                     h
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 71
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R10C AGREEMENT WITH STATEMENTS - As long as radio provides good programmes it doesn't really matter who owns the stations or how they're funded

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND              LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p          q       r   s          t       u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050     178      201    176   1233      372     1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900     156      186    168   961       262     1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292     120       83     40   1323      212     1535
Strongly disagree                                121         12      24      26      17      21     43        121        65         56        56       42      15     7     121     110       4       4      3    109        12      121
                                                   8%         6%      8%      8%      7%      8%     8%         8%        9%         7%       13%       9%      6%    2%      8%      8%      4%      5%     7%     8%        5%       8%
                                                                                                                                             lmn       m       m              m       p                             p
Slightly disagree                                175         22      32      38      31      27     52        175        84         91        63       59      21     31    175     156       5        9     5    146        29      175
                                                  11%        11%     11%     12%     14%     11%    10%        11%       12%        11%       15%      13%      8%     8%    11%     12%      4%      11%   13%    11%       14%      11%
                                                                                                                                              lm       lm                             p                p     p      p         p        p
TOTAL DISAGREE                                   296         34      56      64      47      49     95        296       149        147       119      102      37    38     296     266       9       13     8    256        41      296
                                                  19%        17%     20%     20%     21%     19%    19%        19%       21%        18%       29%      23%     13%   10%     19%     21%      8%      16%   21%    19%       19%      19%
                                                                                                                                             lmn       lm                    lm       p                p     p      p         p        p
Neither/ nor                                     202         30      41      36      32      31     63        202        84        118        50       60      35    57     202     169      17       12     4    173        29      202
                                                  13%        15%     14%     12%     14%     12%    12%        13%       12%        15%       12%      13%     13%   14%     13%     13%     14%      15%    9%    13%       14%      13%
Slightly agree                                   425         61      81      89      50      69    145        425       203        222       112      115      80    118    425     367      25       23    10    369        56      425
                                                  28%        30%     28%     28%     22%     27%    28%        28%       28%        28%       27%      26%     29%    30%    28%     28%     21%      28%   25%    28%       27%      28%
Strongly agree                                   576         69     100     122      90     100    195        576       282        293       135      155     115    171    576     460       68      30    18    496        80      576
                                                  38%        34%     35%     38%     40%     39%    38%        38%       39%        36%       32%      35%     42%    43%    38%     36%      57%     36%   44%    37%       38%      38%
                                                                                                                                                                 j     jk                  oqrstu            o
TOTAL AGREE                                     1001       131      181     210     139     169    339  1001            485        516       246      270     195    289   1001     827      93       53    27    864       136     1001
                                                  65%       65%      64%     67%     62%     66%    67%   65%            67%        64%       59%      61%     71%     73%   65%     64%     78%      64%   68%    65%       64%      65%
                                                                                                                                                                jk    jkn      j           oqstu
Don't know                                         36         8       7       6       5       7     11         36         9         27         2       15       9     9      36      30       *        5     1     31        6        36
                                                    2%        4%      2%      2%      2%      3%     2%         2%        1%         3%        1%       3%      3%    2%      2%      2%      *%       6%    2%     2%       3%        2%
                                                                                                                                     h                   j       j             j                    opsu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                           Table 72
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R10D AGREEMENT WITH STATEMENTS - When I listen to radio news (radio AT WAVE 1), I tend to trust what I hear

Base : Those who listen to radio at home - ADDED AT WAVE 2 2009
                                                                                    AGE                                    GENDER                              SEG                                          NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                       ALL
                                                Total     16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND              LAND URBAN        RURAL       UK
Significance Level: 95%                                       a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p          q       r   s             t       u
Unweighted total                                1605        213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050     178      201      176    1233      372     1605
Effective Weighted Sample                       1182        154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900     156      186      168    961       262     1182
Total                                           1535        202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292     120       83       40    1323      212     1535
Base for %                                      1528        202      285     313     223     254    505       1528       725        803       418      444     275    390    1528   1285     120       82       40    1317      211     1528
Strongly disagree                                  91         13      10      18      16      17     33         91        43         48        24       29      11     26     91      85       2        *        3     80        11       91
                                                    6%         7%      4%      6%      7%      7%     7%         6%        6%         6%        6%       7%      4%     7%     6%      7%      2%       *%       8%     6%        5%       6%
                                                                                                                                                                                      pq                        pq     pq         q       pq
Slightly disagree                                 186         28      42      33      26      27     57        186        90         96        51       46      42    47     186     166       4       7         9    152        34      186
                                                   12%        14%     15%     11%     12%     11%    11%        12%       12%        12%       12%      10%     15%   12%     12%     13%      3%      9%       22%    12%       16%      12%
                                                                                                                                                                                       p               p     opqsu      p        pq        p
TOTAL DISAGREE                                    277         41      52      51      42      44     90        277       133        144        76       75      53    73     277     251       6       8        12    232        45      277
                                                   18%        20%     18%     16%     19%     17%    18%        18%       18%        18%       18%      17%     19%   19%     18%     20%      5%      9%       30%    18%       21%      18%
                                                                                                                                                                                      pq                     opqstu    pq        pq       pq
Neither agree nor disagree                        251         36      42      62      35      41     76        251       124        127        87       73      39    52     251     217      13       16       5     220        31      251
                                                   16%        18%     15%     20%     16%     16%    15%        16%       17%        16%       21%      17%     14%   13%     16%     17%     11%      19%     12%     17%       15%      16%
                                                                                                                                               lm                                                       p
Slightly agree                                    577         73     111     109      93      92    192        577       260        317       159      179      97    142    577     489      49       25      13     497        80      577
                                                   38%        36%     39%     35%     42%     36%    38%        38%       36%        39%       38%      40%     35%    36%    38%     38%     41%      31%     33%     38%       38%      38%
Strongly agree                                    401         46      75      87      50      75    142        401       200        201        94      106      81    119    401     312      51    30          9     352        49      401
                                                   26%        23%     26%     28%     23%     30%    28%        26%       28%        25%       22%      24%     29%    31%    26%     24%     42%   36%        22%     27%       23%      26%
                                                                                                                                                                         j                  orstu orstu
TOTAL AGREE                                       978       119      185     196     143     167    335        978       460        518       253      286     178    262    978     801      100      55      22     849       129      978
                                                   64%       59%      65%     63%     64%     66%    66%        64%       63%        65%       60%      64%     65%    67%    64%     62%      83%     68%     55%     65%       61%      64%
                                                                                                                                                                                            oqrstu      r               r                  r
Don't know                                         22          6       5       3       3       2      4         22         8         14         3       10       5     3      22      17       *        3       1      15        6        22
                                                    1%         3%      2%      1%      1%      1%     1%         1%        1%         2%        1%       2%      2%    1%      1%      1%      *%       4%      3%      1%       3%        1%
                                                                                                                                                                                                     opsu                        s
Not applicable - don't listen to radio news        7            -       -      3       1       2      3          7          2         5          -        2      1      4      7       7        -       1        -      7         1        7
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                     Table 73
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



R11 Which, if any, of these are reasons why you listen to radio? You can pick more than one.

Base : Those who listen to radio at home
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s           t       u
Unweighted total                                1605       213      244     306     244     269    598       1605       770        835       412      468     310    415    1605   1050    178    201     176   1233      372     1605
Effective Weighted Sample                       1182       154      183     231     186     198    442       1182       570        612       314      346     229    294    1182    900    156    186     168   961       262     1182
Total                                           1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292    120     83      40   1323      212     1535
Base for %                                      1535       202      285     316     224     256    508       1535       727        808       418      446     276    394    1535   1292    120     83      40   1323      212     1535
To relax                                         932       106      169     193     151     164    313        932       434        498       256      270     184    223    932     801    58      52     21    792       140      932
                                                  61%       52%      59%     61%     67%     64%    62%        61%       60%        62%       61%      60%     67%    57%    61%     62%   48%     63%    52%    60%       66%      61%
                                                                                      a       a      a          a                                               m                    pr            pr            pr        pr       pr
To keep up to date with news                     748         63     134     159     118     129    275        748       385        363       250      201     120    177    748     616    61      49     21    639       108      748
                                                  49%        31%     47%     50%     53%     50%    54%        49%       53%        45%       60%      45%     43%    45%    49%     48%   51%     60%    52%    48%       51%      49%
                                                                      a       a       a       a      a          a          i                klmn                                                  osu
To pass the time                                 714         95     145     158     106     113    211        714       319        395       182      201     132    199    714     594    74      33     14    625        89      714
                                                  47%        47%     51%     50%     47%     44%    41%        47%       44%        49%       43%      45%     48%    50%    47%     46%   62%     40%    34%    47%       42%      47%
                                                                       f       f                                                                                                      r oqrstu                    r                  r
For fun                                          497        93       93     114      68      76    128        497       238        259       140      141      85    130    497     429    30      28      9    432        64      497
                                                  32%       46%      33%     36%     30%     30%    25%        32%       33%        32%       33%      32%     31%    33%    32%     33%   25%     34%    23%    33%       30%      32%
                                                         bcdefg                f                                 f                                                                   pr             r             r                  r
To find out or learn things                      438         27      60     100      70      95    181        438       205        233       154      115      69    101    438     387    12       30     9    374        64      438
                                                  29%        13%     21%     32%     31%     37%    36%        29%       28%        29%       37%      26%     25%    26%    29%     30%   10%      36%   23%    28%       30%      29%
                                                                             ab      ab     abg    abg         ab                           klmn                                      p           prsu     p      p         p        p
To keep up to date with sports                   317         33      52      76      51      58    105        317       254         63       107       87      46    77     317     257    33      22      5    277        40      317
                                                  21%        16%     18%     24%     23%     23%    21%        21%       35%         8%       26%      19%     17%   19%     21%     20%   27%     26%    13%    21%       19%      21%
                                                                                                                           i                    l                                     r    ort     or             r                  r
None of these                                      37         5       9       3       5       6     15         37        16         21         7       17       2     11     37      34     1       1      1     32        5        37
                                                    2%        2%      3%      1%      2%      2%     3%         2%        2%         3%        2%       4%      1%     3%     2%      3%    1%      2%     2%     2%       2%        2%
                                                                                                                                                         l
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                               Table 74
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN1 Do you or does anyone in your household have access to the internet at home through a computer or laptop? IF YES - And do you personally use the internet at home?

Base : All adults
                                                                                      AGE                                     GENDER                              SEG                                         NATION
                                                                                                                 ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                         ALL
                                               Total    16-24       25-34    35-44    45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN          RURAL       UK
Significance Level: 95%                                     a           b        c        d        e      f        g         h       i              j       k        l     m       n       o     p        q       r   s               t       u
Unweighted total                               2117       295        328      409      314      336    770       2117      1037       1080       505      619     415     578    2117   1382    256     240      239     1624       493     2117
Effective Weighted Sample                      1559       216        246      307      237      248    572       1559       764        795       385      458     309     410    1559   1178    227     223      228     1270       350     1559
Total                                          2004       274        380      412      283      317    654       2004       962       1042       507      589     361     547    2004   1677    174      98       55     1734       270     2004
Yes - have access and use at home              1389       224        322      333      204      198    304  1389            700        689       441      440     242     266  1389     1186    106      60       36     1197       192     1389
                                                 69%       82%        85%      81%      72%      63%    47%   69%            73%        66%       87%      75%     67%     49%   69%      71%    61%     61%      66%      69%       71%      69%
                                                          defg       defg     defg       ef        f           ef              i                klmn      lmn       m             m       pq                               pq        pq       pq
Yes - have access, but don't use at home        100          3         9       15       12    34    61            100        34         66        17       26      28      29    100      85      7      3          5     90         11      100
                                                  5%         1%        2%       4%       4%   11%    9%             5%        4%         6%        3%       4%      8%      5%     5%      5%     4%     3%         9%     5%         4%       5%
                                                                                         a abcdg abcdg              a                    h                           j                                         opqstu
No, do not have internet access at home
through a PC or laptop                          511         47        49       63       65       84    286        511       226        285        47      122      92     251    511     402      60    34        14     444         67      511
                                                 25%        17%       13%      15%      23%      27%    44%        25%       23%        27%        9%      21%     25%     46%    25%     24%     35%   35%       25%     26%        25%      25%
                                                                                        bc      abc abcdeg        abc                                        j       j    jkln     jk           orstu orstu
Don't know                                         4            *       -        -        *       1      3          4          2         2          2        1       -      1      4       3      1       *        -       3          *        4
                                                    *%         *%       -%       -%       *%      *%     *%         *%         *%        *%         *%       *%      -%     *%     *%      *%     1%      *%       -%      *%         *%       *%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 74
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN1 Do you or does anyone in your household have access to the internet at home through a computer or laptop? IF YES - And do you personally use the internet at home?

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
Yes - have access and use at home                    1389            128            1220           238            432            709         1389
                                                       69%            86%             95%           83%            95%            98%          94%
                                                                                       a                            c             cdf           c
Yes - have access, but don't use at home              100               4             10             9              3               -          16
                                                        5%              3%             1%            3%             1%              -%          1%
                                                                                                    def                                         e
No, do not have internet access at home through
a PC or laptop                                        511             17              52             41            21             13           78
                                                       25%            11%              4%           14%             5%             2%           5%
                                                                       b                            def             e                           e
Don't know                                              4               -              1              -              *              *            1
                                                        *%              -%             *%             -%             *%             *%           *%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 75
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN       RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p         q       r   s            t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256      240     239   1624       493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227      223     228   1270       350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174       98      55   1734       270     2004
Mobile phone/ BlackBerry/ Smartphone             617       151   187        145      66      48     67        617       310        307       210      199      97    111    617     534     39       25     19    538         79      617
                                                  31%       55%   49%        35%     23%     15%    10%        31%       32%        29%       41%      34%     27%    20%    31%     32%    23%      25%    34%    31%        29%      31%
                                                          cdefg cdefg       def       ef                      def                           klmn       lm       m             m       p                     pq      p                   p
Games console or handheld games
player                                           182        54       61      48       9      10     10        182       127         55        54       62      25    41     182     159      8        9      6    165         17      182
                                                   9%       20%      16%     12%      3%      3%     1%         9%       13%         5%       11%      10%      7%    7%      9%      9%     5%       9%    10%    10%         6%       9%
                                                          cdefg     defg     def                               def         i                                                          pt                     p      pt                  p
Portable media player (like an iPod
Touch or Archos)                                 129        25       30      44      12      14     17        129        79         50        71       33      12    14     129     120      3        3      3    116         13      129
                                                   6%        9%       8%     11%      4%      5%     3%         6%        8%         5%       14%       6%      3%    3%      6%      7%     2%       3%     6%     7%         5%       6%
                                                            def        f    defg                                 f         i                klmn       m                     lm      pq                      p     pq                  pq
A tablet computer (like an iPad) (ADDED
AT WAVE 2 2010)                                   47          8      17      12       5       2      5         47        21         26        18       15       4    10      47      44      1        1      1     42         5        47
                                                   2%         3%      4%      3%      2%      1%     1%         2%        2%         3%        4%       3%      1%    2%      2%      3%     1%       1%     2%     2%        2%        2%
                                                               f      ef       f                                 f                              l
None of these                                   1297         99     167     243   209   263    578  1297                600        697       274      362     253    408   1297    1062    129        71    34    1112       185     1297
                                                  65%        36%     44%     59%   74%   83%    88%   65%                62%        67%       54%      61%     70%     75%   65%     63%     74%      73%   62%     64%       68%      65%
                                                                             ab  abcg abcdg abcdeg    ab                                                 j      jk    jkn      j           orsu     orsu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 75
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
Mobile phone/ BlackBerry/ Smartphone                  617             47             552            59            158            391          617
                                                       31%            32%             43%           21%            35%            54%          42%
                                                                                       a                            c             cdf          cd
Games console or handheld games player                182             16             160              8            35            139          182
                                                        9%            11%             12%             3%            8%            19%          12%
                                                                                                                    c             cdf          cd
Portable media player (like an iPod Touch or
Archos)                                               129               3            120             10            15            104          129
                                                        6%              2%             9%             3%            3%            14%           9%
                                                                                       a                                          cdf          cd
A tablet computer (like an iPad) (ADDED AT
WAVE 2 2010)                                           47               6             40              6            10             31           47
                                                        2%              4%             3%             2%            2%             4%           3%
None of these                                        1297             85             659           220            277            271          775
                                                       65%            57%             51%           77%            61%            38%          52%
                                                                                                   def              ef                          e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                     Table 76
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : Those who do not have internet access at home
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                   ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN    RURAL       UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d      ~e      f        g         h       i             ~j       k        l     m       n       o     p       ~q      ~r   s         t       u
Unweighted total                                 624         55      54      69      74      97    371        624       297        327        63      146     125     290    624     368    102      90    64   477       147      624
Effective Weighted Sample                        459         37      38      52      56      73    279        459       212        248        48      108      93     213    459     316     90      85    62   375       107      459
Total                                            515         47      49      63      66      85    289        515       228        287        49      122      92     252    515     405     61      35    14   447        67      515
Mobile phone/ BlackBerry/ Smartphone               26         **      **      **      **      **     2         26         7         19         **       4       2      17     26      23     1       **    **    21        5        26
                                                    5%        **      **      **      **      **     1%         5%        3%         7%        **       3%      3%      7%     5%      6%    2%      **    **     5%       7%        5%
                                                                                                                 f
Games console or handheld games
player                                              *         **      **      **      **      **      -          *         -          *        **        *       -      -      *       -      -      **    **     *         -        *
                                                    *%        **      **      **      **      **      -%         *%        -%         *%       **        *%      -%     -%     *%      -%     -%     **    **     *%        -%       *%
A tablet computer (like an iPad) (ADDED
AT WAVE 2 2010)                                     2         **      **      **      **      **      -         2          -         2         **        -       -     2       2       2      -      **    **     2         -       2
                                                    *%        **      **      **      **      **      -%        *%         -%        1%        **        -%      -%    1%      *%      1%     -%     **    **     1%        -%      *%
None of these                                    489          **      **      **      **      **   287        489       221        268         **     118      89     235    489     382    60       **    **   426        63      489
                                                  95%         **      **      **      **      **    99%        95%       97%        93%        **      97%     97%     93%    95%     94%   98%      **    **    95%       93%      95%
                                                                                                     g
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 76
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : Those who do not have internet access at home
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                               ~a         ~b               ~c               ~d           ~e             ~f
Unweighted total                                       624             19             57             43             23             17           88
Effective Weighted Sample                              459             14             40             31             17             11           62
Total                                                  515             17             53             41             22             13           79
Mobile phone/ BlackBerry/ Smartphone                    26             **              **            **              **             **           **
                                                         5%            **              **            **              **             **           **
Games console or handheld games player                   *             **              **            **              **             **           **
                                                         *%            **              **            **              **             **           **
A tablet computer (like an iPad) (ADDED AT
WAVE 2 2010)                                            2              **              **            **              **             **           **
                                                        *%             **              **            **              **             **           **
None of these                                          489             **              **            **              **             **           **
                                                        95%            **              **            **              **             **           **
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 77
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : Those who do not use the internet through a PC/ laptop at home
                                                                                   AGE                                     GENDER                              SEG                                         NATION
                                                                                                              ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                   ALL
                                                Total    16-24     25-34   35-44   45-54   55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN    RURAL       UK
Significance Level: 95%                                     ~a        ~b      ~c      ~d       e       f        g         h       i             ~j       k        l     m       n       o     p       ~q      ~r   s         t       u
Unweighted total                                 733         59      61      85      89     131     438        733       336        397        81      172     157     323    733     439    112      98    84   565       168      733
Effective Weighted Sample                        536         40      44      62      67      95     326        536       240        298        62      128     114     233    536     376     99      93    81   439       124      536
Total                                            615         50      58      79      78     119     350        615       262        353        66      149     119     281    615     490     68      38    19   537        78      615
Mobile phone/ BlackBerry/ Smartphone               35         **      **      **      **      2       2         35        11         24         **       8       7      17     35      29     3       **    **    29        6        35
                                                    6%        **      **      **      **      1%      1%         6%        4%         7%        **       5%      6%      6%     6%      6%    5%      **    **     5%       7%        6%
                                                                                                                  f
Games console or handheld games
player                                              2         **      **      **      **      1       1          2          1         1         **       1       1       -      2       1      -      **    **     1        1        2
                                                    *%        **      **      **      **      1%      *%         *%         *%        *%        **       1%      *%      -%     *%      *%     -%     **    **     *%       1%       *%
A tablet computer (like an iPad) (ADDED
AT WAVE 2 2010)                                     2         **      **      **      **       -       -         2          -         2         **        -       -     2       2       2      -      **    **     2         -       2
                                                    *%        **      **      **      **       -%      -%        *%         -%        1%        **        -%      -%    1%      *%      *%     -%     **    **     *%        -%      *%
None of these                                    580          **      **      **      **    116     347        580       251        329         **     140     112     264    580     460    65       **    **   507        72      580
                                                  94%         **      **      **      **     98%     99%        94%       96%        93%        **      94%     94%     94%    94%     94%   95%      **    **    94%       93%      94%
                                                                                                      g
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 77
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN2/ NIN2 Do you have and use any of the items shown on this card to access the internet or to visit internet websites?

Base : Those who do not use the internet through a PC/ laptop at home
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                               ~a         ~b               ~c               ~d           ~e              f
Unweighted total                                      733               24            67             54             26             17          105
Effective Weighted Sample                             536               18            47             39             20             11           75
Total                                                 615               21            63             50             25             13           94
Mobile phone/ BlackBerry/ Smartphone                   35               **             **            **              **             **          35
                                                        6%              **             **            **              **             **          37%
Games console or handheld games player                  2               **             **            **              **             **           2
                                                        *%              **             **            **              **             **           2%
A tablet computer (like an iPad) (ADDED AT
WAVE 2 2010)                                            2               **             **            **              **             **           2
                                                        *%              **             **            **              **             **           3%
None of these                                         580               **             **            **              **             **          59
                                                       94%              **             **            **              **             **          62%
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 78
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN3 And what type of internet access do you have at home?

Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
                                                                                     AGE                                    GENDER                              SEG                                       NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                       ALL
                                               Total    16-24       25-34   35-44    45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN        RURAL       UK
Significance Level: 95%                                     a           b       c        d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s             t       u
Unweighted total                               1517       250        281     340      244     240    402       1517       747        770       444      478     294    301    1517   1032    156     153     176   1165       352     1517
Effective Weighted Sample                      1128       186        214     255      184     177    299       1128       563        565       342      356     221    213    1128    881    140     141     168   917        252     1128
Total                                          1515       238        339     349      221     234    368       1515       741        774       460      471     272    312    1515   1295    115      64      42   1308       207     1515
Fixed Broadband ADSL through a phone
line or cable service - always on, high
speed access                                   1355       194        286     332      205     216    338  1355            674        681       438      421     238    258  1355     1171    94       54     36    1169       186     1355
                                                 89%       81%        84%     95%      93%     93%    92%   89%            91%        88%       95%      89%     87%    83%   89%      90%   82%      84%    87%     89%       90%      89%
                                                                             abg       ab      ab     ab    ab                                klmn        m                    m       pq                             p         p        p
Broadband through a mobile network -
connecting via a USB stick or dongle            165        44         53      40       17       9     12        165        84         80        42       50      33    39     165     136    17        7      4    147         18      165
                                                 11%       18%        16%     11%       8%      4%     3%        11%       11%        10%        9%      11%     12%   13%     11%     11%   15%      11%    10%    11%         9%      11%
                                                         cdefg       defg      ef        f                        ef                                                                           t
Ordinary phone line - dial-up access              17         2         4       3        1       4      7         17        10          7         4        5       3     6      17      11     1         4     1     15         2        17
                                                   1%        1%        1%      1%       *%      2%     2%         1%        1%         1%        1%       1%      1%    2%      1%      1%    1%        6%    2%     1%        1%        1%
                                                                                                                                                                                                   oprstu
Other                                             21         7         4       4        5       2      2         21         9         13         7        6       2     7      21      19     1        1      1     17         4        21
                                                   1%        3%        1%      1%       2%      1%     1%         1%        1%         2%        1%       1%      1%    2%      1%      1%    1%       1%     2%     1%        2%        1%
                                                              f
Don't know                                        33           9       8        -       4       6     12         33        15         18         3        8       9     14     33      28     3        1      *     28         5        33
                                                   2%          4%      2%       -%      2%      3%     3%         2%        2%         2%        1%       2%      3%     4%     2%      2%    3%       2%     1%     2%        3%        2%
                                                               c       c                c       c      c          c                                                j      j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 78
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN3 And what type of internet access do you have at home?

Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1517            147            1231           279            446            683         1425
Effective Weighted Sample                            1128            109             918           204            334            514         1063
Total                                                1515            141            1244           258            443            714         1430
Fixed Broadband ADSL through a phone line or
cable service - always on, high speed access         1355            115            1133           224            396            656         1286
                                                       89%            82%             91%           87%            89%            92%          90%
                                                                                       a                                           c
Broadband through a mobile network - connecting
via a USB stick or dongle                             165             16             139             14            37            109          160
                                                       11%            11%             11%             6%            8%            15%          11%
                                                                                                                                  cdf           c
Ordinary phone line - dial-up access                   17               1             12              5             3              5           13
                                                        1%              *%             1%             2%            1%             1%           1%
Other                                                  21               3             18              5            10              5           21
                                                        1%              2%             1%             2%            2%             1%           1%
                                                                                                                    e
Don't know                                             33               6             13             13             7               3          26
                                                        2%              4%             1%             5%            2%              *%          2%
                                                                        b                           def                                         e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 79
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF DEVICES USED TO ACCESS THE INTERNET

Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m        n       o     p        q       r   s             t       u
Unweighted total                                1517       250      281     340     244     240    402       1517       747        770       444      478     294    301     1517   1032    156     153     176    1165       352     1517
Effective Weighted Sample                       1128       186      214     255     184     177    299       1128       563        565       342      356     221    213     1128    881    140     141     168    917        252     1128
Total                                           1515       238      339     349     221     234    368       1515       741        774       460      471     272    312     1515   1295    115      64      42    1308       207     1515
PC OR LAPTOP AT HOME                            1389       224      322     333     204     198    304  1389            700        689       441      440     242    266  1389      1186    106      60     36     1197       192     1389
                                                  92%       94%      95%     96%     92%     85%    83%   92%            94%        89%       96%      94%     89%    85%   92%       92%    93%     93%    87%      92%       93%      92%
                                                             ef       ef    efg       ef                   ef              i                 lmn        m                    m
OWN MOBILE PHONE                                 617       151   187        145      66      48     67        617       310        307       210      199      97    111     617     534    39       25     19     538         79      617
                                                  41%       63%   55%        42%     30%     20%    18%        41%       42%        40%       46%      42%     36%    36%     41%     41%   34%      38%    46%     41%        38%      41%
                                                          cdefg cdefg       def       ef                      def                             lm                                                             p
OWN HOME GAMES CONSOLE                           182        54       61       48      9      10     10        182       127         55        54       62      25    41      182     159     8        9      6     165         17      182
                                                  12%       23%      18%     14%      4%      4%     3%        12%       17%         7%       12%      13%      9%   13%      12%     12%    7%      14%    14%     13%         8%      12%
                                                          cdefg     defg     def                              def          i                                                                                          t
OWN PORTABLE MEDIA PLAYER                        129         25      30      44      12      14     17        129        79         50        71       33      12     14     129     120     3       3       3     116         13      129
                                                   9%        11%      9%     13%      6%      6%     5%         9%       11%         7%       15%       7%      4%     4%      9%      9%    3%      4%      8%      9%         6%       9%
                                                               f            defg                                 f         i                klmn                              lm      pq                     p       p                   p
NONE OF THESE                                      91         1       5      13      11    33    60            91        30         61        17       21      23     29      91      78     5       3         4    81         9        91
                                                    6%        1%      1%      4%      5%   14%   16%            6%        4%         8%        4%       5%      8%      9%     6%      6%    5%      5%      11%     6%        5%        6%
                                                                              a      ab abcdg abcdg            ab                    h                           j     jk                                  opstu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 79
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF DEVICES USED TO ACCESS THE INTERNET

Base : Those with internet access at home through a PC/ laptop, mobile device or (ADDED AT WAVE 2 1010) tablet computer
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1517            147            1231           279            446            683         1425
Effective Weighted Sample                            1128            109             918           204            334            514         1063
Total                                                1515            141            1244           258            443            714         1430
PC OR LAPTOP AT HOME                                 1389            128            1220           238            432            709         1389
                                                       92%            91%             98%           92%            97%            99%          97%
                                                                                       a                            c             cdf           c
OWN MOBILE PHONE                                      617             47             552            59            158            391          617
                                                       41%            34%             44%           23%            36%            55%          43%
                                                                                       a                            c             cdf          cd
OWN HOME GAMES CONSOLE                                182             16             160              8            35            139          182
                                                       12%            12%             13%             3%            8%            19%          13%
                                                                                                                    c             cdf          cd
OWN PORTABLE MEDIA PLAYER                             129               3            120             10            15            104          129
                                                        9%              2%            10%             4%            3%            15%           9%
                                                                                       a                                          cdf          cd
NONE OF THESE                                          91               1              4              3             3               -            6
                                                        6%              1%             *%             1%            1%              -%           *%
                                                                                                      e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 80
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN4 How long ago did you first get any type of internet access at home?

Base : Those with internet access at home through a PC/ laptop
                                                                                    AGE                                    GENDER                              SEG                                          NATION
                                                                                                              ALL                                                             ALL    ENG- SCOT-      WALES N IRE-                     ALL
                                                Total    16-24     25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND             LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b        c       d       e      f        g         h       i              j       k        l     m       n       o     p         q       r   s           t       u
Unweighted total                                1493       240       274     340     240     239    399       1493       740        753       442      473     290     288    1493   1014    154      150    175    1147      346     1493
Effective Weighted Sample                       1109       178       209     255     181     176    297       1109       558        552       340      352     219     202    1109    866    138      138    167    903       248     1109
Total                                           1489       227       331     349     217     232    365       1489       734        755       458      467     269     295    1489   1272    113       63     41    1287      202     1489
In the last year                                 122         28      41       16       5      16     33        122        58         64        23       31      21      46    122      98     15        7     3     112        10      122
                                                   8%        12%     12%       5%      2%      7%     9%         8%        8%         9%        5%       7%      8%     16%     8%      8%    13%      12%    7%      9%        5%       8%
                                                             cd      cd                        d     cd         cd                                                     jkln                    ot        t
In the last 2 years                              128         13       50      28      14      13     23        128        48         80        23       32       37    36     128     108     12       4      4     111        17      128
                                                   9%         6%      15%      8%      6%      6%     6%         9%        7%        11%        5%       7%      14%   12%      9%      8%    10%      7%    10%      9%        8%       9%
                                                                   acdefg                                                             h                         jkn     jk       j
In the last 3-4 years                            221         28      53       45      32      42     63        221        96        125        45       79      45     52     221     181     21       10      9    182        39      221
                                                  15%        12%     16%      13%     15%     18%    17%        15%       13%        17%       10%      17%     17%    18%     15%     14%    18%      16%    22%    14%       19%      15%
                                                                                                                                                          j       j      j       j                           osu
In the last 5-9 years                            503         82      103     138      72      65    108        503       247        256       140      165     105     93     503     429     33       25    17     424        78      503
                                                  34%        36%      31%     39%     33%     28%    30%        34%       34%        34%       30%      35%     39%    31%     34%     34%    29%      39%   41%     33%       39%      34%
                                                                               ef                                                                                 j                                          ps
10 years ago or more                             467         66      76      110    90        89    126        467       262        205       214      144      49     60     467     421     25       13     8     416        51      467
                                                  31%        29%     23%      31%   41%       38%    34%        31%       36%        27%       47%      31%     18%    20%     31%     33%    22%      21%   19%     32%       25%      31%
                                                                               b  abcg         b      b          b          i                klmn       lm                     lm     pqrt                          pqrt               pqrt
Can't remember                                     48        10       8       12       5       6     13         48        23         25        14       15      11      8      48      36       9       4      -     41        7        48
                                                    3%        4%      2%       3%      2%      3%     3%         3%        3%         3%        3%       3%      4%     3%      3%      3%      8%     6%      -%     3%       4%        3%
                                                                                                                                                                                         r   orsu      or              r        r         r
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 80
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN4 How long ago did you first get any type of internet access at home?

Base : Those with internet access at home through a PC/ laptop
                                                                   USING INTERNET                         TYPES OF USE EVER MADE
                                                                   UNDER          3+         NARROW         MEDIUM       BROAD              ALL
                                                     Total       3 YEARS       YEARS            (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                 a          b                c              d            e              f
Unweighted total                                     1493            139            1219           270            438            678         1401
Effective Weighted Sample                            1109            103             909           196            327            511         1044
Total                                                1489            132            1230           247            435            709         1404
In the last year                                      122             46              64             36            31             41          112
                                                        8%            35%              5%           15%             7%             6%           8%
                                                                       b                            def
In the last 2 years                                   128             69              49             40            36             43          118
                                                        9%            52%              4%           16%             8%             6%           8%
                                                                       b                            def
In the last 3-4 years                                 221               4            191             53            63             84          203
                                                       15%              3%            15%           22%            14%            12%          14%
                                                                                       a            def
In the last 5-9 years                                 503               4            464            77            153            245          479
                                                       34%              3%            38%           31%            35%            35%          34%
                                                                                       a
10 years ago or more                                  467               5            447            34            144            279          457
                                                       31%              4%            36%           14%            33%            39%          33%
                                                                                       a                            c              cf           c
Can't remember                                         48               4             16              6             9             17           36
                                                        3%              3%             1%             3%            2%             2%           3%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                 Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                                   AGE                                    GENDER                              SEG                                     NATION
                                                                                                             ALL                                                           ALL    ENG- SCOT-   WALES N IRE-                   ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND          LAND URBAN    RURAL       UK
Significance Level: 95%                                     ~a         b      ~c      ~d      ~e      f        g         h       i             ~j       k        l    m      n       o    ~p     ~q      ~r   s         t       u
Unweighted total                                 473         78     121      95      60      67    119        473       204        269        83      146     115    129   473     299    61     46    67   359       114      473
Effective Weighted Sample                        346         57      91      67      45      50     91        346       152        194        65      109      85     89   346     255    56     42    64   280        79      346
Total                                            471         69     144      89      50      72    119        471       202        270        92      142     104    134   471     387    47     21    16   405        66      471
To use email                                     242          **     83       **      **      **    59        242       112        130         **      80      45    53    242     199    **     **    **   209        33      242
                                                  51%         **     58%      **      **      **    50%        51%       56%        48%        **      56%     44%   39%    51%     51%   **     **    **    51%       50%      51%
                                                                                                                                                        m                    m
To shop/ buy things online                       179          **     72       **      **      **    35        179        90         90         **      59      32    40    179     139    **     **    **   159        21      179
                                                  38%         **     50%      **      **      **    30%        38%       44%        33%        **      41%     31%   30%    38%     36%   **     **    **    39%       31%      38%
                                                                      fg                                                   i
To use social networking sites, like
Facebook, MySpace, Bebo, Twitter etc.            122          **     59       **      **      **     9        122        44         78         **      38      20    46    122      96    **     **    **   106        16      122
                                                  26%         **     41%      **      **      **     8%        26%       22%        29%        **      27%     19%   34%    26%     25%   **     **    **    26%       25%      26%
                                                                      fg                                         f                                                     l
Needed it for studies/ school work/
homework                                         102          **     33       **      **      **     9        102        32         70         **      42      21    26    102      90    **     **    **    91        11      102
                                                  22%         **     23%      **      **      **     8%        22%       16%        26%        **      30%     20%   19%    22%     23%   **     **    **    23%       17%      22%
                                                                       f                                         f                   h
Needed it for work                                83          **     34       **      **      **    19         83        41         42         **      26      16     6     83      73    **     **    **    73        10       83
                                                  18%         **     24%      **      **      **    16%        18%       20%        16%        **      19%     15%    4%    18%     19%   **     **    **    18%       15%      18%
                                                                                                                                                        m       m            m
For my child/ children to use                     70          **     22       **      **      **     7         70        18         51         **      14      18    30     70      55    **     **    **    57        13       70
                                                  15%         **     15%      **      **      **     6%        15%        9%        19%        **      10%     17%   22%    15%     14%   **     **    **    14%       19%      15%
                                                                       f                                         f                   h                                k
To access news                                    64          **     26       **      **      **    17         64        29         35         **      24      12    14     64      56    **     **    **    57         7       64
                                                  14%         **     18%      **      **      **    15%        14%       14%        13%        **      17%     12%   10%    14%     14%   **     **    **    14%       10%      14%
To access entertainment - watch TV,
listen to radio, watch films, listen to music     63          **     24       **      **      **     9         63        29         34         **      24       9    20     63      56    **     **    **    55         8       63
                                                  13%         **     16%      **      **      **     7%        13%       14%        13%        **      17%      9%   15%    13%     15%   **     **    **    14%       12%      13%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                  Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                                    AGE                                    GENDER                              SEG                                       NATION
                                                                                                              ALL                                                             ALL    ENG- SCOT-   WALES N IRE-                   ALL
                                                Total    16-24     25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND          LAND URBAN    RURAL       UK
Significance Level: 95%                                     ~a         b       ~c      ~d      ~e      f        g         h       i             ~j       k        l     m       n       o    ~p     ~q      ~r   s         t       u
Unweighted total                                 473         78     121       95      60      67    119        473       204        269        83      146     115     129    473     299    61     46    67   359       114      473
Effective Weighted Sample                        346         57      91       67      45      50     91        346       152        194        65      109      85      89    346     255    56     42    64   280        79      346
Total                                            471         69     144       89      50      72    119        471       202        270        92      142     104     134    471     387    47     21    16   405        66      471
To sell things online                             32          **     21        **      **      **     2         32        15         17         **       8       7     13      32      25    **     **    **    24         8       32
                                                   7%         **     15%       **      **      **     1%         7%        8%         6%        **       6%      7%    10%      7%      6%   **     **    **     6%       12%       7%
                                                                      fg                                          f
To use online chat rooms or Instant
Messaging                                         30          **     18        **      **      **      -        30        16         14         **      13       6      8      30      21    **     **    **    26        4        30
                                                   6%         **     12%       **      **      **      -%        6%        8%         5%        **       9%      6%     6%      6%      5%   **     **    **     6%       6%        6%
                                                                       f                                          f
To access government/ local council
websites and carry out processes                  28          **     11        **      **      **    10         28        11         17         **      11       4      2      28      25    **     **    **    25        3        28
                                                   6%         **      7%       **      **      **     8%         6%        5%         6%        **       8%      4%     1%      6%      7%   **     **    **     6%       5%        6%
                                                                                                                                                        m
For information/ to learn (general)               24          **      3        **      **      **    12         24         9         15         **       6       6      7      24      22    **     **    **    21        3        24
                                                   5%         **      2%       **      **      **    10%         5%        4%         6%        **       4%      6%     5%      5%      6%   **     **    **     5%       4%        5%
                                                                                                      b
Games/ gaming/ betting                              9         **      5        **      **      **     1          9         8          1         **       2       3      3       9       7    **     **    **     9        *        9
                                                    2%        **      4%       **      **      **     1%         2%        4%         1%        **       2%      3%     2%      2%      2%   **     **    **     2%       1%       2%
                                                                                                                            i
To have my own web page/ blog                       8         **      1        **      **      **     1          8          *         7         **       2       5       -      8       7    **     **    **     7        1        8
                                                    2%        **      1%       **      **      **     1%         2%         *%        3%        **       2%      5%      -%     2%      2%   **     **    **     2%       1%       2%
                                                                                                                                                                mn
Banking                                             3         **       *       **      **      **     1          3         3           *        **       3        -      -      3       3    **     **    **     3         -       3
                                                    1%        **       *%      **      **      **     1%         1%        1%          *%       **       2%       -%     -%     1%      1%   **     **    **     1%        -%      1%
For other family member to use                     3          **       -       **      **      **     1          3         1          1         **        -      1       *      3       2    **     **    **     2         *       3
                                                   1%         **       -%      **      **      **     1%         1%        1%         1%        **        -%     1%      *%     1%      1%   **     **    **     1%        *%      1%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                 Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                                    AGE                                    GENDER                              SEG                                     NATION
                                                                                                              ALL                                                           ALL    ENG- SCOT-   WALES N IRE-                  ALL
                                                Total    16-24     25-34    35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND          LAND URBAN    RURAL      UK
Significance Level: 95%                                     ~a         b       ~c      ~d      ~e      f        g         h       i             ~j       k        l    m      n       o    ~p     ~q      ~r   s         t      u
Unweighted total                                 473         78     121       95      60      67    119        473       204        269        83      146     115    129   473     299    61     46    67   359       114     473
Effective Weighted Sample                        346         57      91       67      45      50     91        346       152        194        65      109      85     89   346     255    56     42    64   280        79     346
Total                                            471         69     144       89      50      72    119        471       202        270        92      142     104    134   471     387    47     21    16   405        66     471
Other                                              14         **       -       **      **      **     9         14         7          7         **       7       4     2     14      12    **     **    **    11        2       14
                                                    3%        **       -%      **      **      **     7%         3%        4%         2%        **       5%      4%    1%     3%      3%   **     **    **     3%       4%       3%
                                                                                                     bg
Not my decision/ I don't use the internet          22         **      1        **      **      **    18         22         8         13         **       4       6     8     22      20    **     **    **    17        4       22
                                                    5%        **      1%       **      **      **    15%         5%        4%         5%        **       3%      6%    6%     5%      5%   **     **    **     4%       7%       5%
                                                                                                     bg
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                      473            124             296           133            129            162          431
Effective Weighted Sample                             346              91            218             99            94            119          317
Total                                                 471            119             303           129            129            168          433
To use email                                          242             60             173            61             68            105          235
                                                       51%            50%             57%           48%            53%            62%          54%
                                                                                                                                   c
To shop/ buy things online                            179             39             132            37             61             78          176
                                                       38%            33%             43%           28%            47%            46%          41%
                                                                                                                    c              c            c
To use social networking sites, like Facebook,
MySpace, Bebo, Twitter etc.                           122             37              81            20             30             69          119
                                                       26%            31%             27%           15%            23%            41%          28%
                                                                                                                                  cdf           c
Needed it for studies/ school work/ homework          102             22              78            19             21             59          101
                                                       22%            18%             26%           15%            17%            35%          23%
                                                                                                                                  cdf
Needed it for work                                     83               8             73            13             22             47           82
                                                       18%              6%            24%           10%            17%            28%          19%
                                                                                       a                                           cf           c
For my child/ children to use                          70             12              44            15             14             27           56
                                                       15%            10%             15%           11%            11%            16%          13%
To access news                                         64              10             50            13             20             27           60
                                                       14%              8%            16%           10%            15%            16%          14%
To access entertainment - watch TV, listen to
radio, watch films, listen to music                    63             10              51             11            12             39           62
                                                       13%             8%             17%             8%            9%            23%          14%
                                                                                                                                  cdf
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                      473            124             296           133            129            162          431
Effective Weighted Sample                             346              91            218             99            94            119          317
Total                                                 471            119             303           129            129            168          433
To sell things online                                  32               7             22              3             8             17           29
                                                        7%              6%             7%             3%            6%            10%           7%
                                                                                                                                   c
To use online chat rooms or Instant Messaging          30               4             26              -             5             25           30
                                                        6%              3%             9%             -%            4%            15%           7%
                                                                                                                                  cdf           c
To access government/ local council websites
and carry out processes                                28               7             22              5            11             12           28
                                                        6%              6%             7%             4%            9%             7%           7%
For information/ to learn (general)                    24               7             17             10            11              2           23
                                                        5%              6%             6%             8%            9%             1%           5%
                                                                                                      e             e
Games/ gaming/ betting                                  9               2              7              2             1              4            9
                                                        2%              2%             2%             2%            1%             3%           2%
To have my own web page/ blog                           8               1              5              1             3              2            6
                                                        2%              1%             2%             1%            2%             1%           1%
Banking                                                 3               -              3              2             1               -           3
                                                        1%              -%             1%             1%            1%              -%          1%
For other family member to use                          3               -               -             -             1               -            1
                                                        1%              -%              -%            -%            1%              -%           *%
Other                                                  14               6              6              6             4               *          12
                                                        3%              5%             2%             5%            3%              *%          3%
                                                                                                      e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN5 What did you want the internet for when you first got internet access at home?

Base : Those who first got the internet at home in the last 4 years - ADDED AT WAVE 1 2010
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                      473            124             296           133            129            162          431
Effective Weighted Sample                             346              91            218             99            94            119          317
Total                                                 471            119             303           129            129            168          433
Not my decision/ I don't use the internet              22               2              5              5             2               -           8
                                                        5%              2%             2%             4%            1%              -%          2%
                                                                                                      e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN6 Do you ever access the internet anywhere other than in your home at all? Where is that?

Base : All adults
                                                                                      AGE                                    GENDER                              SEG                                        NATION
                                                                                                                ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                               Total    16-24       25-34    35-44    45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                     a           b        c        d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s          t       u
Unweighted total                               2117       295        328      409      314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239   1624      493     2117
Effective Weighted Sample                      1559       216        246      307      237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228   1270      350     1559
Total                                          2004       274        380      412      283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734      270     2004
Your workplace                                  490         38       134      149      112      48     57        490       256        234       244      168      45     33    490     418    46       17     9    426        64      490
                                                 24%        14%       35%      36%      40%     15%     9%        24%       27%        22%       48%      29%     13%     6%    24%     25%   26%      18%   17%    25%       24%      24%
                                                              f      aefg     aefg     aefg       f              aef                           klmn       lm       m            lm      qr    qr                    qr                 qr
Friend's house                                  241        88    71            40       19      14     23        241       111        130        63       66      37    75     241     210     16      10     4    223        18      241
                                                 12%       32%   19%           10%       7%      4%     4%        12%       12%        12%       12%      11%     10%   14%     12%     13%     9%     11%    8%    13%        7%      12%
                                                        bcdefg cdefg            ef        f                      def                                                                     rt                          rt                  t
Anywhere - using a mobile phone/
Smartphone (AMENDED WAVE 2 2010)                225        58    78            52       23      13     13        225       119        106        85       58      34    49     225     196    19       6      4    200        25      225
                                                 11%       21%   21%           13%       8%      4%     2%        11%       12%        10%       17%      10%      9%    9%     11%     12%   11%      6%     6%    12%        9%      11%
                                                         cdefg cdefg            ef       ef                        ef                          klmn                                     qr                          qr                 qr
Library                                         124        39         20        32      10      12     22        124        54         69        29       36      19     40    124     109     8       4      3    112        11      124
                                                  6%       14%         5%        8%      4%      4%     3%         6%        6%         7%        6%       6%      5%     7%     6%      6%    5%      4%     5%     6%        4%       6%
                                                        bcdefg                 def                                  f
Anywhere - using wi-fi/ wireless
broadband and a laptop/ portable media
player/ games player                            105         14        28       34       13      12     15        105        62         43        60       23      12     9     105      93      9      1      1     93        12      105
                                                  5%         5%        7%        8%      5%      4%     2%         5%        6%         4%       12%       4%      3%    2%      5%      6%    5%      1%     2%     5%        4%       5%
                                                              f         f      efg                                  f         i                klmn       m                      m      qr     qr                   qr                 qr
School/ college                                   95       65         12        8        3       3      7          95       47         48        29       36      14     17     95      82     6       5      1     84        11       95
                                                   5%      24%         3%       2%       1%      1%     1%          5%       5%         5%        6%       6%      4%     3%     5%      5%    4%      6%     2%     5%        4%       5%
                                                        bcdefg          f                                        cdef                                     m
Internet cafe                                     74          16      27       16        8       3      8         74        48         26        25       24      10     16     74      63      9      1      1     63        11       74
                                                   4%          6%       7%      4%       3%      1%     1%         4%        5%         3%        5%       4%      3%     3%     4%      4%    5%      1%     2%     4%        4%       4%
                                                              ef     defg      ef                                 ef          i                                                                qr
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN6 Do you ever access the internet anywhere other than in your home at all? Where is that?

Base : All adults
                                                                                    AGE                                     GENDER                              SEG                                         NATION
                                                                                                               ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34    35-44   45-54   55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b        c       d       e       f        g         h       i              j       k        l     m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295      328      409     314     336     770       2117      1037       1080       505      619     415     578    2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                       1559       216      246      307     237     248     572       1559       764        795       385      458     309     410    1559   1178    227     223    228    1270      350     1559
Total                                           2004       274      380      412     283     317     654       2004       962       1042       507      589     361     547    2004   1677    174      98     55    1734      270     2004
University                                         58       35        15       4       1       3       3         58        25         33        16       36       1      5      58      48     6       2      1      53        5        58
                                                    3%      13%        4%      1%      *%      1%      *%         3%        3%         3%        3%       6%      *%     1%      3%      3%    3%      3%     2%      3%       2%        3%
                                                         bcdefg     cdef                                         df                             lm      lmn                     lm
UK online centre/ Learn Direct/ other
online learning centres (AMENDED
WAVE 2 2010)                                      14          7       2        1       4        -       -        14         8          7         7        3       2      2      14      13      *      1       -     12        2        14
                                                   1%         3%      1%       *%      1%       -%      -%        1%        1%         1%        1%       1%      1%     *%      1%      1%     *%     1%      -%     1%       1%        1%
                                                           cefg                         f                          f
Other                                              40         8      11        4       6       6      11         40        17         23         9       12       8      12     40      33     1        5     2      28        11       40
                                                    2%        3%      3%       1%      2%      2%      2%         2%        2%         2%        2%       2%      2%      2%     2%      2%    1%       5%    3%      2%        4%       2%
                                                                                                                                                                                                     opsu                    opsu
No, do not                                      1104         83     142      197     136   234    545  1104               508        596       173      295     246     389   1104     909    100      60    34     950       154     1104
                                                  55%        30%     37%      48%     48%   74%    83%   55%               53%        57%       34%      50%      68%     71%   55%     54%    57%     62%   62%     55%       57%      55%
                                                                              ab      ab abcdg abcdeg  abcd                                                j     jkn     jkn      j                     o    os
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN6 Do you ever access the internet anywhere other than in your home at all? Where is that?

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
Your workplace                                        490             14             471            33            152            305          490
                                                       24%            10%             37%           11%            33%            42%          33%
                                                                                       a                            c             cdf           c
Friend's house                                        241             15             218            28             59            152          241
                                                       12%            10%             17%           10%            13%            21%          16%
                                                                                                                                  cdf           c
Anywhere - using a mobile phone/ Smartphone
(AMENDED WAVE 2 2010)                                 225             10             212             13            49            162          225
                                                       11%             7%             16%             5%           11%            22%          15%
                                                                                       a                            c             cdf          cd
Library                                               124              12            110             27            24             71          124
                                                        6%              8%             9%             9%            5%            10%           8%
                                                                                                                                   d
Anywhere - using wi-fi/ wireless broadband and a
laptop/ portable media player/ games player           105               2            100              2            19             84          105
                                                        5%              1%             8%             1%            4%            12%           7%
                                                                                       a                            c             cdf           c
School/ college                                        95               8             83              4            23             68           95
                                                        5%              5%             6%             1%            5%             9%           6%
                                                                                                                    c             cdf           c
Internet cafe                                          74               4             70              4            16             53           74
                                                        4%              2%             5%             1%            3%             7%           5%
                                                                                                                                  cd            c
University                                             58               1             56              -             9             49           58
                                                        3%              1%             4%             -%            2%             7%           4%
                                                                                                                    c             cdf           c
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN6 Do you ever access the internet anywhere other than in your home at all? Where is that?

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
UK online centre/ Learn Direct/ other online
learning centres (AMENDED WAVE 2 2010)                 14               2             11              -             6              9           14
                                                        1%              1%             1%             -%            1%             1%           1%
Other                                                  40               5             34              9            12             18           40
                                                        2%              3%             3%             3%            3%             3%           3%
No, do not                                           1104             98             449           195            199            175          583
                                                       55%            66%             35%           68%            43%            24%          39%
                                                                       b                           def              e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 84
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF INTERNET TAKE-UP AND USE

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239   1624       493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228   1270       350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734       270     2004
HOUSEHOLD TAKE-UP                               1489       227      331     349     217     232    365  1489            734        755       458      467     269    295  1489     1272    113      63    41    1287       202     1489
                                                  74%       83%      87%     85%     77%     73%    56%   74%            76%        72%       90%      79%     75%    54%   74%      76%    65%     64%   75%     74%       75%      74%
                                                           efg      defg    defg       f       f            f                               klmn      mn        m            m       pq                   pq      pq        pq       pq
USE AT ALL                                      1483       252   342        347     227     205    314  1483            740        743       449      466     259    309  1483     1261    117      66    39    1280       203     1483
                                                  74%       92%   90%        84%     80%     65%    48%   74%            77%        71%       89%      79%     72%    56%   74%      75%    67%     67%   71%     74%       75%      74%
                                                          cdefg cdefg       efg     efg        f           ef              i                klmn      lmn       m            m       pq                           pq        pq       pq
USE VIA PC/ LAPTOP AT HOME                      1389       224      322     333     204     198    304  1389            700        689       441      440     242    266  1389     1186    106      60    36    1197       192     1389
                                                  69%       82%      85%     81%     72%     63%    47%   69%            73%        66%       87%      75%     67%    49%   69%      71%    61%     61%   66%     69%       71%      69%
                                                           defg     defg    defg      ef       f           ef              i                klmn      lmn       m            m       pq                           pq        pq       pq
USE OUTSIDE HOME                                 900       191   238        215     147      83    109        900       454        446       334      294     115    158    900     767     74      38    21    784        116      900
                                                  45%       70%   63%        52%     52%     26%    17%        45%       47%        43%       66%      50%     32%    29%    45%     46%    43%     38%   38%    45%        43%      45%
                                                          cdefg cdefg       efg     efg        f                ef                          klmn       lm                    lm      qr                           r
USE VIA MOBILE/ MEDIA PLAYER/
CONSOLE/ TABLET                                  707       175   213        169      74      54     77        707       362        345       233      227     108    139    707     615     45      26    21    622         85      707
                                                  35%       64%   56%        41%     26%     17%    12%        35%       38%        33%       46%      39%     30%    25%    35%     37%    26%     27%   38%    36%        32%      35%
                                                          cdefg cdefg        def      ef       f               def                          klmn       lm                     m      pq                   pq     pq                  pq
ONLY USE VIA MOBILE/ MEDIA
PLAYER/ CONSOLE/ TABLET (NOT PC/
LAPTOP AT HOME)                                   36        13       11       2       6       2      3         36        11         25          2       9       7    17      36      30     3       1      1     30         6        36
                                                   2%         5%      3%      1%      2%      1%     *%         2%        1%         2%         *%      2%      2%    3%      2%      2%    2%      1%     2%     2%        2%        2%
                                                           cefg       cf               f                         f                                               j     j       j
DO NOT USE                                       521         22      38      65      55   112    340   521              222        299        58      123     102    238    521     416     57      32    16    454         67      521
                                                  26%         8%     10%     16%     20%   35%    52%   26%              23%        29%       11%      21%     28%    44%    26%     25%    33%     33%   29%    26%        25%      26%
                                                                             ab      ab abcdg abcdeg  abcd                           h                   j      jk   jkln     jk           ostu    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 84
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF INTERNET TAKE-UP AND USE

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
HOUSEHOLD TAKE-UP                                    1489            132            1230           247            435            709         1404
                                                       74%            89%             96%           86%            95%            98%          95%
                                                                                       a                            c             cdf           c
USE AT ALL                                           1483            149            1283           288            457            722         1483
                                                       74%           100%            100%          100%           100%           100%         100%
USE VIA PC/ LAPTOP AT HOME                           1389            128            1220           238            432            709         1389
                                                       69%            86%             95%           83%            95%            98%          94%
                                                                                       a                            c             cdf           c
USE OUTSIDE HOME                                      900             51             834            92            258            547          900
                                                       45%            34%             65%           32%            57%            76%          61%
                                                                                       a                            c             cdf           c
USE VIA MOBILE/ MEDIA PLAYER/ CONSOLE/
TABLET                                                707             64             625            67            180            451          707
                                                       35%            43%             49%           23%            39%            62%          48%
                                                                                                                    c             cdf          cd
ONLY USE VIA MOBILE/ MEDIA PLAYER/
CONSOLE/ TABLET (NOT PC/ LAPTOP AT
HOME)                                                  36             11              20             17             8              5           36
                                                        2%             7%              2%             6%            2%             1%           2%
                                                                       b                            def                                         e
DO NOT USE                                            521               -               -             -              -              -            -
                                                       26%              -%              -%            -%             -%             -%           -%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 85
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                2117       295      328     409     314     336    770       2117      1037       1080       505      619     415    578    2117   1382    256     240    239   1624       493     2117
Effective Weighted Sample                       1559       216      246     307     237     248    572       1559       764        795       385      458     309    410    1559   1178    227     223    228   1270       350     1559
Total                                           2004       274      380     412     283     317    654       2004       962       1042       507      589     361    547    2004   1677    174      98     55   1734       270     2004
PC/ LAPTOP AT HOME                              1389       224      322     333     204     198    304  1389            700        689       441      440     242    266  1389     1186    106      60    36    1197       192     1389
                                                  69%       82%      85%     81%     72%     63%    47%   69%            73%        66%       87%      75%     67%    49%   69%      71%    61%     61%   66%     69%       71%      69%
                                                           defg     defg    defg      ef       f           ef              i                klmn      lmn       m            m       pq                           pq        pq       pq
AT WORK/ SCHOOL/ COLLEGE                         595       119      149     153     114      52     60        595       308        288       265      223      59     48    595     507     53      23    12    521         74      595
                                                  30%       44%      39%     37%     40%     16%     9%        30%       32%        28%       52%      38%     16%     9%    30%     30%    30%     24%   22%    30%        28%      30%
                                                           efg      efg     efg     efg        f                ef                          klmn      lmn       m            lm       r      r                    r                   r
OTHER LOCATION                                   381      112   106          75      35      31     53        381       180        201       105      107      59    109    381     333     23      17     9    340         41      381
                                                  19%      41%   28%         18%     12%     10%     8%        19%       19%        19%       21%      18%     16%    20%    19%     20%    13%     18%   16%    20%        15%      19%
                                                        bcdefg cdefg          ef                              def                                                                     p                           p                   p
PORTABLE DEVICE                                  730       175   216        180      79      57     80        730       372        358       244      229     113    143    730     634     48      27    21    640         90      730
                                                  36%       64%   57%        44%     28%     18%    12%        36%       39%        34%       48%      39%     31%    26%    36%     38%    27%     27%   38%    37%        33%      36%
                                                          cdefg cdefg       defg      ef       f              def                           klmn       lm                     m      pq                   pq     pq                  pq
DO NOT USE AT HOME OR
ANYWHERE ELSE                                    521         22      38      65      55   112    340   521              222        299        58      123     102    238    521     416     57      32    16    454         67      521
                                                  26%         8%     10%     16%     20%   35%    52%   26%              23%        29%       11%      21%     28%    44%    26%     25%    33%     33%   29%    26%        25%      26%
                                                                             ab      ab abcdg abcdeg  abcd                           h                   j      jk   jkln     jk           ostu    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 85
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
PC/ LAPTOP AT HOME                                   1389            128            1220           238            432            709         1389
                                                       69%            86%             95%           83%            95%            98%          94%
                                                                                       a                            c             cdf           c
AT WORK/ SCHOOL/ COLLEGE                              595             22             565            37            172            386          595
                                                       30%            15%             44%           13%            38%            53%          40%
                                                                                       a                            c             cdf           c
OTHER LOCATION                                        381             28             344            54             97            228          381
                                                       19%            19%             27%           19%            21%            32%          26%
                                                                                                                                  cdf           c
PORTABLE DEVICE                                       730             64             646            67            187            466          730
                                                       36%            43%             50%           23%            41%            65%          49%
                                                                                                                    c             cdf          cd
DO NOT USE AT HOME OR ANYWHERE ELSE                   521               -               -             -              -              -            -
                                                       26%              -%              -%            -%             -%             -%           -%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 86
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                                   AGE                                     GENDER                              SEG                                         NATION
                                                                                                              ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b       c       d        e      f        g         h       i              j       k        l    m        n       o     p        q       r   s          t       u
Unweighted total                                2117       295      328     409     314      336    770       2117      1037       1080       505      619     415    578     2117   1382    256     240    239   1624      493     2117
Effective Weighted Sample                       1559       216      246     307     237      248    572       1559       764        795       385      458     309    410     1559   1178    227     223    228   1270      350     1559
Total                                           2004       274      380     412     283      317    654       2004       962       1042       507      589     361    547     2004   1677    174      98     55   1734      270     2004
AT HOME AND ELSEWHERE                            816       165   220        203     126       79    103        816       418        398       326      269     100    120     816     702     64      32    19    709       107      816
                                                  41%       60%   58%        49%     44%      25%    16%        41%       43%        38%       64%      46%     28%    22%     41%     42%    37%     32%   33%    41%       40%      41%
                                                          cdefg cdefg       efg       ef        f                ef         i                klmn       lm                     lm      qr                          qr                 qr
AT HOME ONLY                                     583         61     104     132      80      122    205        583       286        297       115      173   144      151     583     494     43      28    18    496        86      583
                                                  29%        22%     27%     32%     28%      38%    31%        29%       30%        28%       23%      29%   40%      28%     29%     29%    25%     29%   33%    29%       32%      29%
                                                                              a             abdfg     a          a                                        j jkmn                 j
ELSEWHERE ONLY                                     84       26       18      12       21       4      6         84        36         48         8       25      14     37      84      66     10      6      3     75        9        84
                                                    4%      10%       5%      3%       8%      1%     1%         4%        4%         5%        1%       4%      4%      7%     4%      4%     6%     6%     5%     4%       3%        4%
                                                          bcefg      ef        f    cefg                        ef                                        j       j     jn       j
DO NOT USE                                       521         22      38      65      55   112    340   521               222        299        58      123     102    238     521     416     57      32    16    454        67      521
                                                  26%         8%     10%     16%     20%   35%    52%   26%               23%        29%       11%      21%     28%    44%     26%     25%    33%     33%   29%    26%       25%      26%
                                                                             ab      ab abcdg abcdeg  abcd                            h                   j      jk   jkln      jk           ostu    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 86
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
AT HOME AND ELSEWHERE                                 816             33             773            45            236            535          816
                                                       41%            22%             60%           16%            52%            74%          55%
                                                                                       a                            c             cdf           c
AT HOME ONLY                                          583             98             449           195            199            175          583
                                                       29%            66%             35%           68%            43%            24%          39%
                                                                       b                           def              e                           e
ELSEWHERE ONLY                                         84             17              61             47            22             12           84
                                                        4%            12%              5%           16%             5%             2%           6%
                                                                       b                            def             e                           e
DO NOT USE                                            521               -               -             -              -              -            -
                                                       26%              -%              -%            -%             -%             -%           -%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                     OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 87
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                          NATION
                                                                                                             ALL                                                              ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                              Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                    a           b       c       d       e      f        g         h       i              j       k        l     m        n       o     p        q       r   s          t       u
Unweighted total                              1489       271        287     338     245     214    348       1489       752        737       433      478     278     300     1489   1004    162     156    167   1142      347     1489
Effective Weighted Sample                     1106       199        218     255     187     160    259       1106       565        541       332      353     210     214     1106    858    145     144    159   900       246     1106
Total                                         1483       252        342     347     227     205    314       1483       740        743       449      466     259     309     1483   1261    117      66     39   1280      203     1483
AT HOME AND ELSEWHERE                           816      165        220     203     126      79    103        816       418        398       326      269     100     120     816     702    64       32    19    709       107      816
                                                 55%      65%        64%     59%     55%     39%    33%        55%       56%        54%       73%      58%     39%     39%     55%     56%   55%      48%   47%    55%       53%      55%
                                                         defg       efg       ef      ef                        ef                          klmn       lm                      lm
AT HOME ONLY                                    583        61       104     132      80   122   205           583       286        297       115      173     144     151     583     494    43       28    18    496        86      583
                                                 39%       24%       30%     38%     35%   59%   65%           39%       39%        40%       26%      37%      56%     49%    39%     39%   37%      43%   46%    39%       43%      39%
                                                                              a       a abcdg abcdg            ab                                        j     jkn     jkn       j
ELSEWHERE ONLY                                   84           26     18      12      21       4      6         84        36         48         8       25      14      37      84      66     10      6      3     75        9        84
                                                  6%         10%      5%      3%      9%      2%     2%         6%        5%         6%        2%       5%      6%     12%      6%      5%     9%     9%     6%     6%       4%        6%
                                                           cefg                      cef                         f                                       j       j    jkln       j
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 87
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
AT HOME AND ELSEWHERE                                 816             33             773            45            236            535          816
                                                       55%            22%             60%           16%            52%            74%          55%
                                                                                       a                            c             cdf           c
AT HOME ONLY                                          583             98             449           195            199            175          583
                                                       39%            66%             35%           68%            43%            24%          39%
                                                                       b                           def              e                           e
ELSEWHERE ONLY                                           84           17              61             47            22             12           84
                                                          6%          12%              5%           16%             5%             2%           6%
                                                                       b                            def             e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                    Table 88
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6A How long ago did you first start using the internet? (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p         q       r   s          t       u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162      156    167   1142      347     1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145      144    159   900       246     1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117       66     39   1280      203     1483
In the last year                                   56        15      13       8       5       6     15         56        26         29         5       15      13     23     56      43      7       4      2     47        9        56
                                                    4%        6%      4%      2%      2%      3%     5%         4%        4%         4%        1%       3%      5%     7%     4%      3%     6%      5%     4%     4%       4%        4%
                                                                                                                                                                 j   jkn       j
In the last 2 years                                93         9      34      19       7      14     24         93        36         58        11       25      23     34     93      78      8       5      2     84        10       93
                                                    6%        4%     10%      6%      3%      7%     8%         6%        5%         8%        3%       5%      9%    11%     6%      6%     7%      8%     6%     7%        5%       6%
                                                                    adg                              d                               h                           j   jkn       j
In the last 3-4 years                            175         27      37      38      34      29     40        175        80         95        32       52      37     54    175     148     12        8     7    149        26      175
                                                  12%        11%     11%     11%     15%     14%    13%        12%       11%        13%        7%      11%     14%    18%    12%     12%    10%      13%   17%    12%       13%      12%
                                                                                                                                                                 j   jkn       j
In the last 5-9 years                            483       112      108     107      73      54     84        483       233        251       116      160     107    101    483     406     39       26    13    408        75      483
                                                  33%       44%      32%     31%     32%     27%    27%        33%       31%        34%       26%      34%     41%    33%    33%     32%    33%      39%   33%    32%       37%      33%
                                                         bcdefg                                                                                          j      jn             j
10 years ago or more                             625         78     144     164     102      94    136        625       336        288       272      201      67    84     625     547     43       20    14    547        78      625
                                                  42%        31%     42%     47%     45%     46%    43%        42%       45%        39%       61%      43%     26%   27%     42%     43%    36%      31%   37%    43%       38%      42%
                                                                      a       a       a       a      a          a          i                klmn       lm                    lm       q                            q                  q
Can't remember                                     51        12       5      10       7       7     16         51        29         22        12       14      11     13     51      39       8      3      1     46        5        51
                                                    3%        5%      2%      3%      3%      4%     5%         3%        4%         3%        3%       3%      4%     4%     3%      3%      7%     4%     3%     4%       2%        3%
                                                                                                     b                                                                                     ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 88
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6A How long ago did you first start using the internet? (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
In the last year                                         56           56                -            29            17              8           56
                                                          4%          37%               -%          10%             4%             1%           4%
                                                                       b                            def             e                           e
In the last 2 years                                      93           93                -            45            27             21           93
                                                          6%          63%               -%          15%             6%             3%           6%
                                                                       b                            def             e                           e
In the last 3-4 years                                 175               -            175             66            56             52          175
                                                       12%              -%            14%           23%            12%             7%          12%
                                                                                       a            def             e                           e
In the last 5-9 years                                 483               -            483            80            157            244          483
                                                       33%              -%            38%           28%            34%            34%          33%
                                                                                       a
10 years ago or more                                  625               -            625            59            190            373          625
                                                       42%              -%            49%           20%            42%            52%          42%
                                                                                       a                            c             cdf           c
Can't remember                                           51             -               -             9            11             23           51
                                                          3%            -%              -%            3%            2%             3%           3%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                    Table 89
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6A How long ago did you first start using the internet? (COMBINED CODES FOR MOST RECENT) (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                    ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p         q       r   s          t       u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162      156    167   1142      347     1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145      144    159   900       246     1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117       66     39   1280      203     1483
In the last 1-2 years                            149         24      47      27      11      21     39        149        62         87        17       40      36     57    149     121     15        9     4    130        19      149
                                                  10%        10%     14%      8%      5%     10%    12%        10%        8%        12%        4%       8%     14%    18%    10%     10%    13%      13%   10%    10%        9%      10%
                                                                     cd                              d          d                                        j      jk   jkn       j
In the last 3-4 years                            175         27      37      38      34      29     40        175        80         95        32       52      37     54    175     148     12        8     7    149        26      175
                                                  12%        11%     11%     11%     15%     14%    13%        12%       11%        13%        7%      11%     14%    18%    12%     12%    10%      13%   17%    12%       13%      12%
                                                                                                                                                                 j   jkn       j
In the last 5-9 years                            483       112      108     107      73      54     84        483       233        251       116      160     107    101    483     406     39       26    13    408        75      483
                                                  33%       44%      32%     31%     32%     27%    27%        33%       31%        34%       26%      34%     41%    33%    33%     32%    33%      39%   33%    32%       37%      33%
                                                         bcdefg                                                                                          j      jn             j
10 years ago or more                             625         78     144     164     102      94    136        625       336        288       272      201      67    84     625     547     43       20    14    547        78      625
                                                  42%        31%     42%     47%     45%     46%    43%        42%       45%        39%       61%      43%     26%   27%     42%     43%    36%      31%   37%    43%       38%      42%
                                                                      a       a       a       a      a          a          i                klmn       lm                    lm       q                            q                  q
Can't remember                                     51        12       5      10       7       7     16         51        29         22        12       14      11     13     51      39       8      3      1     46        5        51
                                                    3%        5%      2%      3%      3%      4%     5%         3%        4%         3%        3%       3%      4%     4%     3%      3%      7%     4%     3%     4%       2%        3%
                                                                                                     b                                                                                     ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                        OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 89
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6A How long ago did you first start using the internet? (COMBINED CODES FOR MOST RECENT) (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
In the last 1-2 years                                 149            149                -            74            43             29          149
                                                       10%           100%               -%          26%             9%             4%          10%
                                                                       b                            def             e                           e
In the last 3-4 years                                 175               -            175             66            56             52          175
                                                       12%              -%            14%           23%            12%             7%          12%
                                                                                       a            def             e                           e
In the last 5-9 years                                 483               -            483            80            157            244          483
                                                       33%              -%            38%           28%            34%            34%          33%
                                                                                       a
10 years ago or more                                  625               -            625            59            190            373          625
                                                       42%              -%            49%           20%            42%            52%          42%
                                                                                       a                            c             cdf           c
Can't remember                                           51             -               -             9            11             23           51
                                                          3%            -%              -%            3%            2%             3%           3%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                               Table 90
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                         AGE                                      GENDER                              SEG                                         NATION
                                                                                                                     ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24         25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a             b        c        d        e       f        g         h       i              j       k        l     m       n       o     p        q       r   s           t       u
Unweighted total                                1489       271          287      338      245      214     348       1489       752        737       433      478     278     300    1489   1004    162     156    167    1142      347     1489
Effective Weighted Sample                       1106       199          218      255      187      160     259       1106       565        541       332      353     210     214    1106    858    145     144    159    900       246     1106
Total                                           1483       252          342      347      227      205     314       1483       740        743       449      466     259     309    1483   1261    117      66     39    1280      203     1483
Every day                                       1016       194          238      259      154      116     171  1016            529        488       357      324     146     189  1016      874    70       48    24     883       134     1016
                                                  69%       77%          70%      74%      68%      57%     54%   69%            71%        66%       79%      69%     56%     61%   69%      69%   60%      73%   63%     69%       66%      69%
                                                           defg           ef       ef       ef                     ef              i                klmn       lm                    lm        p              p             p                  p
Several times a week                             291         42          70       52       47       53      80        291       141        150        63      100    78       51     291     241    31       11     9     251        41      291
                                                  20%        17%         20%      15%      21%      26%     26%        20%       19%        20%       14%      21%   30%      16%     20%     19%   26%      16%   24%     20%       20%      20%
                                                                                                    ac     acg                                                   j jkmn                 j            q
At least once a week                               92        10          19       18       15       13      30         92        39         52        15       23      19      35     92      75     9       5      3      75        16       92
                                                    6%        4%          5%       5%       7%       6%     10%         6%        5%         7%        3%       5%      7%     11%     6%      6%    8%      7%     7%      6%        8%       6%
                                                                                                             a                                                           j    jkn
At least once a month                              51         3          13       11        8       11      16         51        17         34         7       13      12      20     51      45     2       2      2      46        5        51
                                                    3%        1%          4%       3%       4%       6%      5%         3%        2%         5%        2%       3%      5%      6%     3%      4%    2%      3%     4%      4%       2%        3%
                                                                                                     a       a                               h                           j    jkn
About every three months                           14         *           2        1        2        6       8         14         7          7         5        2       1      5      14      12     1        -     *      11        3        14
                                                    1%        *%          1%       *%       1%       3%      3%         1%        1%         1%        1%       1%      *%     2%      1%      1%    1%       -%    1%      1%       1%        1%
                                                                                                   acg     acg
Less than once a year                               3             -        -       1         -       2       2          3          -         3          -        -       -     3       3       3      -       -      -      3         -        3
                                                    *%            -%       -%      *%        -%      1%      1%         *%         -%        *%         -%       -%      -%    1%      *%      *%     -%      -%     -%     *%        -%       *%
Never                                               2         1            -        -        *        -      1          2          1         1          -        *      1       1      2       1     1       1      *       2         1        2
                                                    *%        *%           -%       -%       *%       -%     *%         *%         *%        *%         -%       *%     *%      *%     *%      *%    1%      1%     1%      *%        *%       *%
Don't know                                         14         2            *       5        1        3       6         14         6          8          1       4       3      6      14      10      3       *     *      10        4        14
                                                    1%        1%           *%      1%       *%       2%      2%         1%        1%         1%         *%      1%      1%     2%      1%      1%     3%      *%    1%      1%       2%        1%
                                                                                                                                                                                                    osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                  Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 90
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Every day                                            1016             61             930            92            310            614         1016
                                                       69%            41%             73%           32%            68%            85%          69%
                                                                                       a                            c             cdf           c
Several times a week                                  291             47             238            84            110             93          291
                                                       20%            31%             19%           29%            24%            13%          20%
                                                                       b                             ef             e                           e
At least once a week                                     92           24              62             53            28              9           92
                                                          6%          16%              5%           19%             6%             1%           6%
                                                                       b                            def             e                           e
At least once a month                                    51            12             38             40             7               2          51
                                                          3%            8%             3%           14%             2%              *%          3%
                                                                        b                           def             e                           e
About every three months                                 14             3             11             11             1               2          14
                                                          1%            2%             1%             4%            *%              *%          1%
                                                                                                    def
Less than once a year                                    3              1              2              3              -              -            3
                                                         *%             1%             *%             1%             -%             -%           *%
                                                                                                      e
Never                                                    2              -              1              1              -              -            2
                                                         *%             -%             *%             *%             -%             -%           *%
Don't know                                               14             1              1              3             1               2          14
                                                          1%            1%             *%             1%            *%              *%          1%
                                                                        b
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 91
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (COMBINED CODES FOR LEAST FREQUENT) (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                     AGE                                      GENDER                              SEG                                        NATION
                                                                                                                 ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                                Total    16-24     25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b        c        d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s          t       u
Unweighted total                                1489       271      287      338      245      214     348       1489       752        737       433      478     278    300    1489   1004    162     156    167   1142      347     1489
Effective Weighted Sample                       1106       199      218      255      187      160     259       1106       565        541       332      353     210    214    1106    858    145     144    159   900       246     1106
Total                                           1483       252      342      347      227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39   1280      203     1483
Every day                                       1016       194      238      259      154      116     171  1016            529        488       357      324     146    189  1016      874    70       48    24    883       134     1016
                                                  69%       77%      70%      74%      68%      57%     54%   69%            71%        66%       79%      69%     56%    61%   69%      69%   60%      73%   63%    69%       66%      69%
                                                           defg       ef       ef       ef                     ef              i                klmn       lm                   lm        p              p            p                  p
Several times a week                             291         42      70       52       47       53      80        291       141        150        63      100    78      51     291     241    31       11     9    251        41      291
                                                  20%        17%     20%      15%      21%      26%     26%        20%       19%        20%       14%      21%   30%     16%     20%     19%   26%      16%   24%    20%       20%      20%
                                                                                                ac     acg                                                   j jkmn                j            q
At least once a week                               92        10      19       18       15       13      30         92        39         52        15       23      19     35     92      75     9       5      3     75        16       92
                                                    6%        4%      5%       5%       7%       6%     10%         6%        5%         7%        3%       5%      7%    11%     6%      6%    8%      7%     7%     6%        8%       6%
                                                                                                         a                                                           j   jkn
Less than once a week                              67         3      15       13       10       19      25         67        24         44        12       15      13     27     67      60     3       2      2     60        8        67
                                                    5%        1%      4%       4%       5%       9%      8%         5%        3%         6%        3%       3%      5%     9%     5%      5%    3%      3%     6%     5%       4%        5%
                                                                                               acg     acg          a                    h                               jkn
Never                                               2         1        -        -        *        -      1          2          1         1          -        *      1      1      2       1     1       1      *      2         1        2
                                                    *%        *%       -%       -%       *%       -%     *%         *%         *%        *%         -%       *%     *%     *%     *%      *%    1%      1%     1%     *%        *%       *%
Don't know                                         14         2        *       5        1        3       6         14         6          8          1       4       3     6      14      10      3       *     *     10        4        14
                                                    1%        1%       *%      1%       *%       2%      2%         1%        1%         1%         *%      1%      1%    2%      1%      1%     3%      *%    1%     1%       2%        1%
                                                                                                                                                                                               osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 91
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN6B And how often do you personally use the internet nowadays either at home or elsewhere? (COMBINED CODES FOR LEAST FREQUENT) (ADDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Every day                                            1016             61             930             92           310            614         1016
                                                       69%            41%             73%            32%           68%            85%          69%
                                                                                       a                            c             cdf           c
Several times a week                                  291             47             238             84           110             93          291
                                                       20%            31%             19%            29%           24%            13%          20%
                                                                       b                              ef            e                           e
At least once a week                                     92           24              62             53            28              9           92
                                                          6%          16%              5%           19%             6%             1%           6%
                                                                       b                            def             e                           e
Less than once a week                                    67           16              51             54             8              4           67
                                                          5%          11%              4%           19%             2%             1%           5%
                                                                       b                            def                                        de
Never                                                    2              -              1              1              -              -            2
                                                         *%             -%             *%             *%             -%             -%           *%
Don't know                                               14             1              1              3             1               2          14
                                                          1%            1%             *%             1%            *%              *%          1%
                                                                        b
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 92
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED - EXCLUDING USE AT WORK FROM USE 'ELSEWHERE'

Base : All adults
                                                                                     AGE                                      GENDER                              SEG                                         NATION
                                                                                                                 ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                    ALL
                                                Total    16-24     25-34    35-44   45-54     55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN     RURAL       UK
Significance Level: 95%                                      a         b        c       d         e       f        g         h       i              j       k        l    m        n       o     p        q       r   s          t       u
Unweighted total                                2117       295      328      409      314      336     770       2117      1037       1080       505      619     415    578     2117   1382    256     240    239   1624      493     2117
Effective Weighted Sample                       1559       216      246      307      237      248     572       1559       764        795       385      458     309    410     1559   1178    227     223    228   1270      350     1559
Total                                           2004       274      380      412      283      317     654       2004       962       1042       507      589     361    547     2004   1677    174      98     55   1734      270     2004
AT HOME AND ELSEWHERE
(EXCLUDING HOME AND WORK
ONLY)                                            534       154   146         116       50       45      68        534       281        253       185      166      80    103     534     467     36      20    11    473        61      534
                                                  27%       56%   38%         28%      18%      14%     10%        27%       29%        24%       36%      28%     22%    19%     27%     28%    21%     21%   20%    27%       23%      27%
                                                         bcdefg cdefg         def        f                         def         i                klmn        m                      m     pqr                         pqr                  r
AT HOME ONLY                                     583         61     104      132       80      122     205        583       286        297       115      173   144      151     583     494     43      28    18    496        86      583
                                                  29%        22%     27%      32%      28%      38%     31%        29%       30%        28%       23%      29%   40%      28%     29%     29%    25%     29%   33%    29%       32%      29%
                                                                               a              abdfg      a          a                                        j jkmn                 j
ELSEWHERE ONLY (EXCLUDING
WORK ONLY)                                        69        25       18       10       10        4       6         69        29         40          1      19      12     37      69      52     9       6      2     61        8        69
                                                   3%         9%      5%       2%       4%       1%      1%         3%        3%         4%         *%      3%      3%      7%     3%      3%    5%      6%     3%     4%       3%        3%
                                                          cdefg       ef                 f                           f                                       j       j   jkln       j
AT HOME AND WORK ONLY                            282         11      74       87      76        34      34        282       137        145       142      103      20     17     282     235     28      11     7    236        46      282
                                                  14%         4%     19%      21%     27%       11%      5%        14%       14%        14%       28%      17%      6%     3%     14%     14%    16%     12%   13%    14%       17%      14%
                                                                    aefg     aefg    aefg        af                 af                          klmn       lm                     lm
AT WORK ONLY                                       15         1        *       2       11         *      1         15         7          8         7        6       3      *      15      13      1       *     1     14        1        15
                                                    1%        *%       *%      *%        4%       *%     *%         1%        1%         1%        1%       1%      1%     *%      1%      1%     *%      *%    1%     1%       1%        1%
                                                                                    abcefg                                                         m
DO NOT USE                                       521         22      38       65       55   112    340   521                222        299        58      123     102    238     521     416     57      32    16    454        67      521
                                                  26%         8%     10%      16%      20%   35%    52%   26%                23%        29%       11%      21%     28%    44%     26%     25%    33%     33%   29%    26%       25%      26%
                                                                              ab       ab abcdg abcdeg  abcd                             h                   j      jk   jkln      jk           ostu    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 92
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED - EXCLUDING USE AT WORK FROM USE 'ELSEWHERE'

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
AT HOME AND ELSEWHERE (EXCLUDING
HOME AND WORK ONLY)                                   534             25             501            29            133            372          534
                                                       27%            17%             39%           10%            29%            52%          36%
                                                                                       a                            c             cdf          cd
AT HOME ONLY                                          583             98             449           195            199            175          583
                                                       29%            66%             35%           68%            43%            24%          39%
                                                                       b                           def              e                           e
ELSEWHERE ONLY (EXCLUDING WORK
ONLY)                                                  69             16              47             39            16             11           69
                                                        3%            11%              4%           14%             4%             2%           5%
                                                                       b                            def                                         e
AT HOME AND WORK ONLY                                 282               9            272             16           103            162          282
                                                       14%              6%            21%             6%           23%            22%          19%
                                                                                       a                            c              c            c
AT WORK ONLY                                           15               1             14              8             6               1          15
                                                        1%              1%             1%             3%            1%              *%          1%
                                                                                                      e             e
DO NOT USE                                            521               -               -             -              -              -            -
                                                       26%              -%              -%            -%             -%             -%           -%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                               Table 93
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                                         AGE                                      GENDER                              SEG                                         NATION
                                                                                                                     ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24         25-34    35-44   45-54     55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a             b        c       d         e       f        g         h       i              j       k        l    m        n       o     p        q       r   s           t       u
Unweighted total                                2117       295          328      409      314      336     770       2117      1037       1080       505      619     415    578     2117   1382    256     240    239    1624      493     2117
Effective Weighted Sample                       1559       216          246      307      237      248     572       1559       764        795       385      458     309    410     1559   1178    227     223    228    1270      350     1559
Total                                           2004       274          380      412      283      317     654       2004       962       1042       507      589     361    547     2004   1677    174      98     55    1734      270     2004
AT HOME AND AT WORK AND
ELSEWHERE                                        190         26          60       59       23       14      21        190       110         80        96       58      21    15      190     167     17      5      1     173        16      190
                                                   9%        10%         16%      14%       8%       4%      3%         9%       11%         8%       19%      10%      6%    3%       9%     10%    10%     5%     2%     10%        6%       9%
                                                              ef        defg     defg        f                          ef         i                klmn       lm       m             lm      qrt     r       r            qrt         r      qrt
AT HOME AND ELSEWHERE ONLY                       344       128    86              57       26       31      47        344       171        173        89      108      60    88      344     300     19      15    10     300        45      344
                                                  17%       47%   23%             14%       9%      10%      7%        17%       18%        17%       18%      18%     16%   16%      17%     18%    11%     15%   18%     17%       17%      17%
                                                         bcdefg cdefg               f                                 def                                                                      p                    p       p                  p
AT HOME AND AT WORK ONLY                         282         11          74       87      76        34      34        282       137        145       142      103      20     17     282     235     28      11     7     236        46      282
                                                  14%         4%         19%      21%     27%       11%      5%        14%       14%        14%       28%      17%      6%     3%     14%     14%    16%     12%   13%     14%       17%      14%
                                                                        aefg     aefg    aefg        af                 af                          klmn       lm                     lm
AT WORK AND ELSEWHERE ONLY                          3             -        *       1        2         -       -         3          3          *         -        2      2      *       3       3      -       *      *      3         *        3
                                                    *%            -%       *%      *%       1%        -%      -%        *%         *%         *%        -%       *%     *%     *%      *%      *%     -%      *%     *%     *%        *%       *%
AT HOME ONLY                                     583         61         104      132       80      122     205        583       286        297       115      173   144      151     583     494     43      28    18     496        86      583
                                                  29%        22%         27%      32%      28%      38%     31%        29%       30%        28%       23%      29%   40%      28%     29%     29%    25%     29%   33%     29%       32%      29%
                                                                                   a              abdfg      a          a                                        j jkmn                 j
ELSEWHERE ONLY (EXCLUDING
WORK ONLY)                                        66        25           18        9        9        4       6         66        26         39          1      18      10     37      66      50     9       5      1      58        7        66
                                                   3%         9%          5%       2%       3%       1%      1%         3%        3%         4%         *%      3%      3%      7%     3%      3%    5%      5%     3%      3%       3%        3%
                                                          cdefg           ef                 f                           f                                       j       j   jkln       j
AT WORK ONLY                                       15         1            *       2       11         *      1         15         7          8         7        6       3      *      15      13      1       *     1      14        1        15
                                                    1%        *%           *%      *%        4%       *%     *%         1%        1%         1%        1%       1%      1%     *%      1%      1%     *%      *%    1%      1%       1%        1%
                                                                                        abcefg                                                         m
DO NOT USE                                       521         22          38       65       55   112    340   521                222        299        58      123     102    238     521     416     57      32    16     454        67      521
                                                  26%         8%         10%      16%      20%   35%    52%   26%                23%        29%       11%      21%     28%    44%     26%     25%    33%     33%   29%     26%       25%      26%
                                                                                  ab       ab abcdg abcdeg  abcd                             h                   j      jk   jkln      jk           ostu    ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                                  Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 93
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF WHERE THE INTERNET IS USED

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
AT HOME AND AT WORK AND ELSEWHERE                     190               5            182              6            43            141          190
                                                        9%              3%            14%             2%            9%            20%          13%
                                                                                       a                            c             cdf           c
AT HOME AND ELSEWHERE ONLY                            344             20             319             23            90            231          344
                                                       17%            13%             25%             8%           20%            32%          23%
                                                                                       a                            c             cdf           c
AT HOME AND AT WORK ONLY                              282               9            272             16           103            162          282
                                                       14%              6%            21%             6%           23%            22%          19%
                                                                                       a                            c              c            c
AT WORK AND ELSEWHERE ONLY                              3               -              2              3              -              1            3
                                                        *%              -%             *%             1%             -%             *%           *%
AT HOME ONLY                                          583             98             449           195            199            175          583
                                                       29%            66%             35%           68%            43%            24%          39%
                                                                       b                           def              e                           e
ELSEWHERE ONLY (EXCLUDING WORK
ONLY)                                                  66             16              44             37            16             10           66
                                                        3%            11%              3%           13%             4%             1%           4%
                                                                       b                            def             e                           e
AT WORK ONLY                                           15               1             14              8             6               1          15
                                                        1%              1%             1%             3%            1%              *%          1%
                                                                                                      e             e
DO NOT USE                                            521               -               -             -              -              -            -
                                                       26%              -%              -%            -%             -%             -%           -%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                            Table 94
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF INTERNET TAKE-UP AND INTENTIONS

Base : All adults
                                                                                     AGE                                     GENDER                              SEG                                          NATION
                                                                                                                ALL                                                              ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34    35-44    45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND            LAND URBAN       RURAL       UK
Significance Level: 95%                                      a         b        c        d        e      f        g         h       i              j       k        l     m        n       o     p        q       r   s            t       u
Unweighted total                                2117       295      328      409      314      336    770       2117      1037       1080       505      619     415     578     2117   1382    256     240    239    1624       493     2117
Effective Weighted Sample                       1559       216      246      307      237      248    572       1559       764        795       385      458     309     410     1559   1178    227     223    228    1270       350     1559
Total                                           2004       274      380      412      283      317    654       2004       962       1042       507      589     361     547     2004   1677    174      98     55    1734       270     2004
HAVE ACCESS AT HOME                             1489       227      331      349      217      232    365  1489            734        755       458      467     269     295  1489      1272    113      63    41     1287       202     1489
                                                  74%       83%      87%      85%      77%      73%    56%   74%            76%        72%       90%      79%     75%     54%   74%       76%    65%     64%   75%      74%       75%      74%
                                                           efg      defg     defg        f        f            f                               klmn      mn        m             m        pq                   pq       pq        pq       pq
DON'T KNOW IF HAVE ACCESS AT
HOME                                                4         *        -        -        *       1      3          4          2         2          2        1       -      1       4       3     1        *      -      3          *       4
                                                    *%        *%       -%       -%       *%      *%     *%         *%         *%        *%         *%       *%      -%     *%      *%      *%    1%       *%     -%     *%         *%      *%
LIKELY TO GET IN NEXT 12 MONTHS                    54        13      16       10        5        3      9         54        24         30         3       16       6      29      54      41     6        5     1      49         5        54
                                                    3%        5%      4%       2%       2%       1%     1%         3%        2%         3%        1%       3%      2%       5%     3%      2%    4%       5%    2%      3%        2%        3%
                                                             ef      ef                                                                                     j            jkln       j                   otu
DON'T KNOW IF WILL GET                             84        12      14       20       20       12     19         84        32         52        13       14      17      40      84      68     11      4      1      77         8        84
                                                    4%        5%      4%       5%       7%       4%     3%         4%        3%         5%        3%       2%      5%      7%      4%      4%     6%     4%     2%      4%        3%        4%
                                                                                         f                                                                               jkn                      rt
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 94
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF INTERNET TAKE-UP AND INTENTIONS

Base : All adults
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     2117            158            1276           313            461            695         1489
Effective Weighted Sample                            1559            117             948           228            345            521         1106
Total                                                2004            149            1283           288            457            722         1483
HAVE ACCESS AT HOME                                  1489            132            1230           247            435            709         1404
                                                       74%            89%             96%           86%            95%            98%          95%
                                                                                       a                            c             cdf           c
DON'T KNOW IF HAVE ACCESS AT HOME                       4               -              1              -              *              *            1
                                                        *%              -%             *%             -%             *%             *%           *%
LIKELY TO GET IN NEXT 12 MONTHS                        54               4             15             13             6              4           24
                                                        3%              2%             1%             4%            1%             1%           2%
                                                                                                    def
DON'T KNOW IF WILL GET                                 84               8             26             14            14              6           34
                                                        4%              5%             2%             5%            3%             1%           2%
                                                                        b                            ef             e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                         Table 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7A How many HOURS in a typical WEEK would you say you use the internet at home?

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN        RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l     m       n       o     p        q       r   s             t       u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278     300    1489   1004    162     156     167     1142      347     1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210     214    1106    858    145     144     159     900       246     1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259     309    1483   1261    117      66      39     1280      203     1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259     309    1483   1261    117      66      39     1280      203     1483
None                                               78        17      12      17      19       8     13         78        35         43         7       23      16      32     78      60     10      5        3      67        11       78
                                                    5%        7%      4%      5%      8%      4%     4%         5%        5%         6%        2%       5%      6%     10%     5%      5%     8%     8%       9%      5%        5%       5%
                                                                                      b                                                                  j       j    jkn       j                             o
Up to 1 hour                                     131         12      33      24      18      29     43        131        63         68        34       42      25     30     131     106    12        8       4     105        27      131
                                                   9%         5%     10%      7%      8%     14%    14%         9%        8%         9%        8%       9%     10%    10%      9%      8%   11%      12%     11%      8%       13%       9%
                                                                                            acg    acg                                                                                                                        osu
Up to 5 hours                                    483         57     106     126      71      79    124        483       206        277       142      162      81     98     483     411    38       21      12     414        69      483
                                                  33%        23%     31%     36%     31%     38%    39%        33%       28%        37%       32%      35%     31%    32%     33%     33%   33%      32%     31%     32%       34%      33%
                                                                              a               a     ag          a                    h
Up to 10 hours                                   367         55      92      94      59      44     67        367       197        170       135      113      70     49     367     315    26       17       9     317        51      367
                                                  25%        22%     27%     27%     26%     21%    21%        25%       27%        23%       30%      24%     27%    16%     25%     25%   23%      25%     22%     25%       25%      25%
                                                                                                                                               m        m       m              m
Up to 15 hours                                   172         40      39      32      30      18     31        172        94         78        48       59      36     30     172     149    14       6        3     157        15      172
                                                  12%        16%     11%      9%     13%      9%    10%        12%       13%        10%       11%      13%     14%    10%     12%     12%   12%      9%       9%     12%        7%      12%
                                                             ce                                                                                                                         t                              t                  t
Up to 20 hours                                   102         28      26      21      13      10     14        102        66         36        37       30      16      19    102      89     8       3        2      88        14      102
                                                   7%       11%       8%      6%      6%      5%     4%         7%        9%         5%        8%       6%      6%      6%     7%      7%    7%      5%       6%      7%        7%       7%
                                                           cefg                                                            i
Up to 30 hours                                     84        24      17      17      12      11     15         84        48         36        25       19      12      28     84      74     5       4        2      76        9        84
                                                    6%        9%      5%      5%      5%      5%     5%         6%        7%         5%        6%       4%      5%      9%     6%      6%    4%      6%       5%      6%       4%        6%
                                                              g                                                                                                         k
Up to 40 hours                                     46        14      13      10       3       5      5         46        22         24        11       16       3      16     46      40     2       1         2     41        5        46
                                                    3%        6%      4%      3%      1%      2%     2%         3%        3%         3%        2%       3%      1%      5%     3%      3%    2%      2%        6%     3%       3%        3%
                                                             df                                                                                                          l                                 opqsu
Up to 50 hours                                     13         4       2       5       1       1      1         13         5          8         7         *       -     6      13      12     1        *       -      13         1       13
                                                    1%        2%      1%      1%      1%      1%     *%         1%        1%         1%        2%        *%      -%    2%      1%      1%    1%       *%      -%      1%        *%       1%
                                                                                                                                               k                       kl
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u


                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                              Table 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7A How many HOURS in a typical WEEK would you say you use the internet at home?

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                              NATION
                                                                                                             ALL                                                                ALL     ENG- SCOT-      WALES N IRE-                       ALL
                                               Total    16-24     25-34   35-44    45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2       DE       UK     LAND LAND             LAND URBAN         RURAL      UK
Significance Level: 95%                                     a         b       c        d       e      f        g         h       i              j       k        l       m        n        o     p         q       r   s              t      u
Unweighted total                               1489       271      287     338      245     214    348       1489       752        737       433      478     278      300     1489     1004    162      156     167     1142       347    1489
Effective Weighted Sample                      1106       199      218     255      187     160    259       1106       565        541       332      353     210      214     1106      858    145      144     159      900       246    1106
Total                                          1483       252      342     347      227     205    314       1483       740        743       449      466     259      309     1483     1261    117       66      39     1280       203    1483
Over 50 hours                                      5         1       2        -       2       1      1          5          3         2          2        1       -        2        5       4       *       1        -       4        1        5
                                                   *%        *%      *%       -%      1%      *%     *%         *%         *%        *%         *%       *%      -%       1%       *%      *%      *%      1%       -%      *%       1%       *%
Mean number of hours per week                    9.4       12.2     9.8     8.8      9.0     8.3    7.7       9.4      10.2         8.6     10.2       8.8     7.9     10.4      9.4      9.6    8.3      8.4     9.1      9.6      8.4     9.4
                                                        bcdefg        f                                         f          i                   kl                         kl        l
Standard deviation                            10.13 11.13         10.05    9.20    10.83   10.50   9.40     10.13     10.53       9.67     10.91      9.10    7.33    12.11    10.13    10.17   9.68    10.25   10.35    10.14    10.07   10.13
Standard error                                   .26        .68     .59     .50      .69     .72    .50       .26       .38        .36       .52       .42     .44      .70      .26      .32    .76      .82     .80      .30      .54     .26
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7A How many HOURS in a typical WEEK would you say you use the internet at home?

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
None                                                     78            14             53             49            14              9           78
                                                          5%            9%             4%           17%             3%             1%           5%
                                                                        b                           def                                         e
Up to 1 hour                                          131             22             102             60            33             33          131
                                                        9%            15%              8%           21%             7%             5%           9%
                                                                       b                            def                                         e
Up to 5 hours                                         483             52             425           124            178            179          483
                                                       33%            35%             33%           43%            39%            25%          33%
                                                                                                     ef             ef                          e
Up to 10 hours                                        367             30             327             27           133            205          367
                                                       25%            20%             26%             9%           29%            28%          25%
                                                                                                                    c              c            c
Up to 15 hours                                        172              11            155             14            49            108          172
                                                       12%              7%            12%             5%           11%            15%          12%
                                                                                                                    c              c            c
Up to 20 hours                                        102              10             86              5            19             79          102
                                                        7%              6%             7%             2%            4%            11%           7%
                                                                                                                                  cdf           c
Up to 30 hours                                           84             8             76              5            20             60           84
                                                          6%            5%             6%             2%            4%             8%           6%
                                                                                                                                  cdf           c
Up to 40 hours                                           46             *             44              4             7             35           46
                                                          3%            *%             3%             2%            1%             5%           3%
                                                                                                                                  cd
Up to 50 hours                                           13             2             11              -             4              9           13
                                                          1%            1%             1%             -%            1%             1%           1%
Over 50 hours                                            5              1              4              -              -             5             5
                                                         *%             1%             *%             -%             -%            1%            *%
Columns Tested: a,b - c,d,e,f

                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7A How many HOURS in a typical WEEK would you say you use the internet at home?

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c               d            e              f
Unweighted total                                     1489            158            1276           313             461            695         1489
Total                                                1483            149            1283           288             457            722         1483
Mean number of hours per week                         9.4             7.6            9.7            4.1            8.0           12.5          9.4
                                                                                       a                             c            cdf           cd
Standard deviation                                  10.13          11.65            9.95           6.23           8.16          11.40        10.13
Standard error                                        .26            .93             .28            .35            .38            .43          .26
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                                  Table 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7B How many HOURS in a typical WEEK would you say you use the internet at your workplace or place of education?

Base : Those who use the internet at home or elsewhere
                                                                                       AGE                                      GENDER                              SEG                                             NATION
                                                                                                                   ALL                                                              ALL    ENG- SCOT-        WALES N IRE-                      ALL
                                                Total    16-24       25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND               LAND URBAN       RURAL       UK
Significance Level: 95%                                      a           b        c        d        e       f        g         h       i              j       k        l     m        n       o     p           q       r   s            t       u
Unweighted total                                1489       271        287      338      245      214     348       1489       752        737       433      478     278     300     1489   1004      162      156    167     1142      347     1489
Effective Weighted Sample                       1106       199        218      255      187      160     259       1106       565        541       332      353     210     214     1106    858      145      144    159     900       246     1106
Total                                           1483       252        342      347      227      205     314       1483       740        743       449      466     259     309     1483   1261      117       66     39     1280      203     1483
Base for %                                      1483       252        342      347      227      205     314       1483       740        743       449      466     259     309     1483   1261      117       66     39     1280      203     1483
None                                             869       124        191      197      111       149   245         869       419        450       177      233     202     257     869     737       64       41      27    739       130      869
                                                  59%       49%        56%      57%      49%       73%   78%         59%       57%        61%       39%      50%      78%     83%    59%     58%      55%      62%     69%    58%       64%      59%
                                                                                                abcdg abcdg          ad                                        j     jkn     jkn      jk                             opsu
Up to 1 hour                                     117         26        26       23       16       22      26        117        60         57        33       41      18      25     117      98       12       4       3     103        14      117
                                                   8%        10%        8%       7%       7%      11%      8%         8%        8%         8%        7%       9%      7%      8%      8%      8%      10%      7%      7%      8%        7%       8%
Up to 5 hours                                    202         48        46       43       43       18      22        202        95        107        77       84      28      12     202     175       14        7      6     171        31      202
                                                  14%       19%        13%      12%      19%       9%      7%        14%       13%        14%       17%      18%     11%      4%     14%     14%      12%      11%    16%     13%       15%      14%
                                                            efg          f        f       ef                           f                            lm      lmn       m               m
Up to 10 hours                                   138         32        32       38       31        5       6        138        75         64        66       59       5       9     138     112       15        9      1     124        14      138
                                                   9%        13%        9%      11%      14%       2%      2%         9%       10%         9%       15%      13%      2%      3%      9%      9%      13%      14%     4%     10%        7%       9%
                                                              ef       ef        ef       ef                          ef                           lmn       lm                      lm        r       rt       rt             r                   r
Up to 15 hours                                    40          7        12       10        8        2       4         40        23         17        19       17       2       1      40      35        3       2       *      34        5        40
                                                   3%         3%        3%       3%       3%       1%      1%         3%        3%         2%        4%       4%      1%      *%      3%      3%       2%      3%      1%      3%       3%        3%
                                                                                                                                                    lm       m                       m
Up to 20 hours                                    50         11        13       15        7        3       4         50        33         17        37        9        -      4      50      46        1       1       *      49         1       50
                                                   3%         4%        4%       4%       3%       1%      1%         3%        4%         2%        8%       2%       -%     1%      3%      4%       1%      2%      1%      4%        *%       3%
                                                                                  f                                              i                klmn         l                       l       t                                t                  t
Up to 30 hours                                    40          5        15       14        5        1       2         40        20         20        22       16       2       -      40      36        3       1       *      35        5        40
                                                   3%         2%        4%       4%       2%       1%      *%         3%        3%         3%        5%       4%      1%      -%      3%      3%       2%      2%      1%      3%       2%        3%
                                                                       ef       ef                                     f                            lm       lm                      m
Up to 40 hours                                    25          *         7        7        5        5       5         25        14         10        16        8       1       -      25      19         5       -      *      22        3        25
                                                   2%         *%        2%       2%       2%       2%      2%         2%        2%         1%        4%       2%      *%      -%      2%      2%        5%      -%     1%      2%       1%        2%
                                                                                          a        a                                               lmn                                             oqrstu
Up to 50 hours                                      2         -         2         -        -        -       -         2          2          -         2        -       -      -       2       2        -        -      -       2         -        2
                                                    *%        -%        1%        -%       -%       -%      -%        *%         *%         -%        *%       -%      -%     -%      *%      *%       -%       -%     -%      *%        -%       *%
Over 50 hours                                      2            -        *        -       1         -       -         2          *         1          1        *       -      -       2       1        -        -      *       1         *        2
                                                    *%          -%       *%       -%      1%        -%      -%        *%         *%        *%         *%       *%      -%     -%      *%      *%       -%       -%     1%      *%        *%       *%
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u


                                                                                                                Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                          Table 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7B How many HOURS in a typical WEEK would you say you use the internet at your workplace or place of education?

Base : Those who use the internet at home or elsewhere
                                                                                    AGE                                     GENDER                              SEG                                          NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-       WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44    45-54    55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE     UK    LAND LAND              LAND URBAN       RURAL      UK
Significance Level: 95%                                      a         b       c        d        e      f        g         h       i              j       k        l     m      n       o     p          q       r   s            t      u
Unweighted total                                1489       271      287     338      245      214    348       1489       752        737       433      478     278    300    1489   1004     162      156    167    1142       347    1489
Total                                           1483       252      342     347      227      205    314       1483       740        743       449      466     259    309    1483   1261     117       66     39    1280       203    1483
Mean number of hours per week                     3.8       3.5      4.8     4.5      4.8      2.1    1.6       3.8        4.3        3.4       7.2      4.2     1.1     .7    3.8     3.9     4.5      3.0    2.1    4.0       2.8     3.8
                                                              ef     aef       ef       ef                        ef          i               klmn        lm                    lm       rt      rt                     rt                rt
Standard deviation                              7.92       6.10     9.01    8.36     9.19     6.64   5.75      7.92       8.29      7.51     10.42      7.78    3.78   2.71   7.92    7.92    9.14     5.88   6.74   8.07      6.83    7.92
Standard error                                   .21        .37      .53     .45      .59      .45    .31       .21        .30       .28        .50      .36     .23    .16    .21     .25     .72      .47    .52    .24       .37     .21
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7B How many HOURS in a typical WEEK would you say you use the internet at your workplace or place of education?

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
None                                                  869            122             708           246            293            316          869
                                                       59%            82%             55%           85%            64%            44%          59%
                                                                       b                           def              e                           e
Up to 1 hour                                          117             14             100             15            36             65          117
                                                        8%            10%              8%             5%            8%             9%           8%
Up to 5 hours                                         202               7            190             16            59            127          202
                                                       14%              5%            15%             5%           13%            18%          14%
                                                                                       a                            c              cf           c
Up to 10 hours                                        138               2            133              5            39             94          138
                                                        9%              2%            10%             2%            9%            13%           9%
                                                                                       a                            c             cdf           c
Up to 15 hours                                           40             2             36              2            11             26           40
                                                          3%            1%             3%             1%            2%             4%           3%
                                                                                                                                   c
Up to 20 hours                                           50             *             49              1             9             40           50
                                                          3%            *%             4%             *%            2%             6%           3%
                                                                                       a                                          cdf           c
Up to 30 hours                                           40             1             39              3             3             34           40
                                                          3%            1%             3%             1%            1%             5%           3%
                                                                                                                                  cdf           d
Up to 40 hours                                           25             -             25              -             6             18           25
                                                          2%            -%             2%             -%            1%             3%           2%
                                                                                                                                   c            c
Up to 50 hours                                           2              -              2              -             2               -            2
                                                         *%             -%             *%             -%            *%              -%           *%
Over 50 hours                                            2              -              2              -              -              2            2
                                                         *%             -%             *%             -%             -%             *%           *%
Columns Tested: a,b - c,d,e,f


                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7B How many HOURS in a typical WEEK would you say you use the internet at your workplace or place of education?

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c               d            e              f
Unweighted total                                     1489            158            1276           313             461            695         1489
Total                                                1483            149            1283           288             457            722         1483
Mean number of hours per week                         3.8              .8            4.3             .9            2.7             5.8          3.8
                                                                                       a                             c             cdf           cd
Standard deviation                                   7.92            3.17           8.32           3.66           6.35            9.46         7.92
Standard error                                        .21             .25            .23            .21            .30             .36          .21
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                               Table 97
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7C How many HOURS in a typical WEEK would you say you use the internet anywhere else?

Base : Those who use the internet at home or elsewhere
                                                                                     AGE                                      GENDER                              SEG                                           NATION
                                                                                                                 ALL                                                              ALL    ENG- SCOT-      WALES N IRE-                       ALL
                                               Total    16-24      25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2      DE      UK    LAND LAND             LAND URBAN        RURAL       UK
Significance Level: 95%                                     a          b        c        d        e       f        g         h       i              j       k        l      m       n       o     p         q       r   s             t       u
Unweighted total                               1489       271       287      338      245      214     348       1489       752        737       433      478     278     300     1489   1004    162      156     167     1142      347     1489
Effective Weighted Sample                      1106       199       218      255      187      160     259       1106       565        541       332      353     210     214     1106    858    145      144     159     900       246     1106
Total                                          1483       252       342      347      227      205     314       1483       740        743       449      466     259     309     1483   1261    117       66      39     1280      203     1483
None                                           1042       132       216      250      179   169   264  1042                 511        531       303      341     196     202  1042       884     82       47      29     890       152     1042
                                                 70%       52%       63%      72%      79%   82%   84%   70%                 69%        71%       67%      73%     76%     65%   70%       70%    70%      72%     75%     70%       75%      70%
                                                                      a       ab      abg  abcg  abcg    ab                                                        jm
Up to 1 hour                                    226         52        62      53       25       21      34        226       113        113        62       68      37      59     226     200     12       10       4     197        29      226
                                                 15%       21%       18%      15%      11%      10%     11%        15%       15%        15%       14%      15%     14%     19%     15%     16%    10%      15%      9%     15%       14%      15%
                                                           def       def                                                                                                                    r                               r                  r
Up to 5 hours                                   162        55         49      35       14        8       8        162         80        82        63       44      19      36     162     134     19        5       4     146        15      162
                                                 11%       22%       14%      10%       6%       4%      3%        11%        11%       11%       14%       9%      7%     12%     11%     11%    16%       7%     11%     11%        7%      11%
                                                        bcdefg       def       ef        f                          ef                              l                                              qt
Up to 10 hours                                    38         9       11        4        8        5       5         38         24        14        15       10       2      10      38      30      4        2       1      34        4        38
                                                   3%        3%       3%       1%       4%       3%      2%         3%         3%        2%        3%       2%      1%      3%      3%      2%     3%       4%      4%      3%       2%        3%
Up to 15 hours                                     6         2        2        3         -        -       -         6          5         1         3         2      1       1       6       5      1        1        -      4        2         6
                                                   *%        1%       1%       1%        -%       -%      -%        *%         1%        *%        1%        *%     *%      *%      *%      *%     1%       1%       -%     *%       1%        *%
Up to 20 hours                                     5         2        1         -       1         -       -         5          3         2          1        1      1       1       5       5       -       1        -      5         -        5
                                                   *%        1%       *%        -%      1%        -%      -%        *%         *%        *%         *%       *%     1%      *%      *%      *%      -%      1%       -%     *%        -%       *%
Up to 30 hours                                     2          -        *        -        -       2       2          2          2          *         -        -      2        *      2       2       -        -      *       2         -        2
                                                   *%         -%       *%       -%       -%      1%      1%         *%         *%         *%        -%       -%     1%       *%     *%      *%      -%       -%     1%      *%        -%       *%
Over 50 hours                                      2          -        -       2         -        -       -         2          2          -         2        -       -       -      2       2       -        -       -      2         -        2
                                                   *%         -%       -%      1%        -%       -%      -%        *%         *%         -%        *%       -%      -%      -%     *%      *%      -%       -%      -%     *%        -%       *%
Mean number of hours per week                     .9        1.4      1.1       .9       .7       .7      .5         .9       1.1         .7       1.2       .7      .8      .9      .9      .9     .9      1.0      .9     1.0       .7       .9
                                                           defg        f                                             f          i                   k
Standard deviation                              3.16       2.82     2.54     4.53     2.27     3.28    2.67      3.16       4.01      1.98       4.30     2.12    3.23    2.37    3.16    3.26   2.05     2.88    3.18    3.31     1.95     3.16
Standard error                                   .08        .17      .15      .25      .14      .22     .14       .08        .15       .07        .21      .10     .19     .14     .08     .10    .16      .23     .25     .10      .10      .08
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                              Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 97
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



IN7C How many HOURS in a typical WEEK would you say you use the internet anywhere else?

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c               d            e              f
Unweighted total                                     1489            158            1276           313             461            695         1489
Effective Weighted Sample                            1106            117             948           228             345            521         1106
Total                                                1483            149            1283           288             457            722         1483
None                                                 1042            119             884           237             359            433         1042
                                                       70%            80%             69%           82%             79%            60%          70%
                                                                       b                             ef              ef                          e
Up to 1 hour                                          226             17             203             39             57            129          226
                                                       15%            11%             16%            13%            12%            18%          15%
                                                                                                                                    d
Up to 5 hours                                         162               9            149             10             30            120          162
                                                       11%              6%            12%             3%             7%            17%          11%
                                                                                                                                   cdf          cd
Up to 10 hours                                           38             4             34              1              9             28            38
                                                          3%            3%             3%             *%             2%             4%            3%
                                                                                                                                    c
Up to 15 hours                                           6              1              6              1              1              5             6
                                                         *%             *%             *%             *%             *%             1%            *%
Up to 20 hours                                           5              -              5              -              1               4            5
                                                         *%             -%             *%             -%             *%              *%           *%
Up to 30 hours                                           2              *               -             *               -              2            2
                                                         *%             *%              -%            *%              -%             *%           *%
Over 50 hours                                            2              -              2              -               -              2            2
                                                         *%             -%             *%             -%              -%             *%           *%
Mean number of hours per week                            .9            .6              .9            .3              .6            1.4            .9
                                                                                                                                   cdf           cd
Standard deviation                                   3.16            2.24           3.10           1.48           1.88            4.12         3.16
Standard error                                        .08             .18            .09            .08            .09             .16          .08
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF HOURS AT IN7A/ IN7B/ IN7C

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2     DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l     m       n       o     p        q       r   s           t       u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278     300    1489   1004    162     156    167    1142      347     1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210     214    1106    858    145     144    159    900       246     1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259     309    1483   1261    117      66     39    1280      203     1483
None                                               20         3       1       7       1       4      8         20         9         11          2        2      6      11     20      14      5      1      1      16        4        20
                                                    1%        1%      *%      2%      *%      2%     2%         1%        1%         2%         *%       *%     2%      3%     1%      1%     4%     1%     3%      1%       2%        1%
                                                                                                                                                                k     jkn                   osu
Up to 1 hour                                       97        10      16      22      13      23    37          97        41         56        19       27      21     30      97      84     4        6     2      78        19       97
                                                    7%        4%      5%      6%      6%     11%   12%          7%        5%         8%        4%       6%      8%    10%      7%      7%    3%      10%    6%      6%        9%       7%
                                                                                            abg abcdg                                                                   j                             p                       p
Up to 5 hours                                    366         40      81      85      45       70   114        366       153        213        77      110       83    96     366     303    32       18     13    310        56      366
                                                  25%        16%     24%     25%     20%      34%   36%        25%       21%        29%       17%      24%      32%   31%     25%     24%   27%      27%    33%    24%       27%      25%
                                                                      a       a            abcdg abcdg          a                    h                   j     jkn     jn       j                          osu
Up to 10 hours                                   324         51      67      79      58      46     69        324       162        162        89      121      65     49     324     274    26       16     8     270        55      324
                                                  22%        20%     20%     23%     26%     22%    22%        22%       22%        22%       20%      26%     25%    16%     22%     22%   22%      25%   21%     21%       27%      22%
                                                                                                                                                        m       m              m                                              s
Up to 15 hours                                   213         37      50      43      44      25     39        213       116         97        67       71      39     36     213     183    16        9     5     194        19      213
                                                  14%        15%     14%     12%     20%     12%    12%        14%       16%        13%       15%      15%     15%    12%     14%     14%   14%      14%   12%     15%        9%      14%
                                                                                      cf                                                                                                t                            t                  t
Up to 20 hours                                   127         26      41      34      20       6      6        127        67         60        46       45      16      20    127     109    12       4      3     110        17      127
                                                   9%        10%     12%     10%      9%      3%     2%         9%        9%         8%       10%      10%      6%      6%     9%      9%   10%      6%     8%      9%        8%       9%
                                                              ef      ef      ef     ef                         ef
Up to 30 hours                                   156        47       37      32      22      13     18        156        93         62        62       37      18     38     156     138     8        7     3     139        16      156
                                                  10%       19%      11%      9%     10%      6%     6%        10%       13%         8%       14%       8%      7%    12%     10%     11%    7%      11%    7%     11%        8%      10%
                                                         bcdefg        f                                         f         i                   kl
Up to 40 hours                                     81        14      21      26       9       6     11         81        50         31        31       27       7      15     81      71     6       1      3      75        6        81
                                                    5%        6%      6%      8%      4%      3%     3%         5%        7%         4%        7%       6%      3%      5%     5%      6%    5%      1%     8%      6%       3%        5%
                                                                               f                                                                l                                      q     q              qt      q                  q
Up to 50 hours                                     67        18      20      12       8       9      9         67        28         38        38       15       3      11     67      61     4       1      1      59        8        67
                                                    5%        7%      6%      3%      3%      5%     3%         5%        4%         5%        8%       3%      1%      4%     5%      5%    3%      2%     2%      5%       4%        5%
                                                               f                                                                            klmn                                l
Over 50 hours                                      32         6       8       7       8       4      4         32        21         11        18       11       1      2      32      24     4       3      *      29        3        32
                                                    2%        2%      2%      2%      3%      2%     1%         2%        3%         1%        4%       2%      *%     1%      2%      2%    4%      4%     1%      2%       1%        2%
                                                                                                                                              lm                                                      r
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u
                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                      OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                               Table 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF HOURS AT IN7A/ IN7B/ IN7C

Base : Those who use the internet at home or elsewhere
                                                                                    AGE                                      GENDER                              SEG                                            NATION
                                                                                                                ALL                                                               ALL    ENG- SCOT-      WALES N IRE-                       ALL
                                               Total    16-24     25-34    35-44    45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2      DE       UK    LAND LAND             LAND URBAN         RURAL      UK
Significance Level: 95%                                     a         b        c        d        e       f        g         h       i              j       k        l      m        n       o     p         q       r   s              t      u
Unweighted total                               1489       271      287      338      245      214     348       1489       752        737       433      478     278     300     1489    1004     162     156     167    1142        347    1489
Total                                          1483       252      342      347      227      205     314       1483       740        743       449      466     259     309     1483    1261     117      66      39    1280        203    1483
Mean number of hours per week                   14.2       17.2    15.7     14.2     14.5     11.1     9.9      14.2      15.6       12.7      18.6     13.8      9.8    12.1     14.2    14.4    13.8    12.5    12.1    14.5      11.9    14.2
                                                         cdefg        ef       ef       ef                         ef         i                klmn         l                l      lm       t                               rt                t
Standard deviation                            14.52 14.04         14.85    15.32    14.72    14.03   12.43     14.52     15.59      13.21     17.54    13.65     9.37   12.74    14.52   14.49   15.29   14.58   13.05   14.71     13.06   14.52
Standard error                                   .38        .85     .88      .83      .94      .96     .67       .38       .57        .49        .84     .62      .56     .74      .38     .46    1.20    1.17    1.01     .44       .70     .38
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                             Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF HOURS AT IN7A/ IN7B/ IN7C

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
None                                                     20             4              7             12             2               1          20
                                                          1%            3%             1%             4%            *%              *%          1%
                                                                        b                           def                                         e
Up to 1 hour                                             97           18              75             70            17              6           97
                                                          7%          12%              6%           25%             4%             1%           7%
                                                                       b                            def             e                           e
Up to 5 hours                                         366             60             294           128            137             99          366
                                                       25%            40%             23%           44%            30%            14%          25%
                                                                       b                           def              e                           e
Up to 10 hours                                        324             25             292            40            122            159          324
                                                       22%            17%             23%           14%            27%            22%          22%
                                                                                                                    c              c            c
Up to 15 hours                                        213             18             188             20            87            105          213
                                                       14%            12%             15%             7%           19%            15%          14%
                                                                                                                    cf             c            c
Up to 20 hours                                        127               8            116              5            27             95          127
                                                        9%              5%             9%             2%            6%            13%           9%
                                                                                                                    c             cdf           c
Up to 30 hours                                        156              11            144              7            37            112          156
                                                       10%              8%            11%             2%            8%            16%          10%
                                                                                                                    c             cdf           c
Up to 40 hours                                           81             *             75              6            13             63           81
                                                          5%            *%             6%             2%            3%             9%           5%
                                                                                       a                                          cdf          cd
Up to 50 hours                                           67             2             62              -            15             52           67
                                                          5%            2%             5%             -%            3%             7%           5%
                                                                                                                    c             cdf           c
Over 50 hours                                            32             2             30              1             1             29           32
                                                          2%            1%             2%             *%            *%             4%           2%
                                                                                                                                  cdf           d
Columns Tested: a,b - c,d,e,f
                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                    OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF HOURS AT IN7A/ IN7B/ IN7C

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                           TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW          MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)          (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c               d            e              f
Unweighted total                                     1489            158            1276           313             461            695         1489
Total                                                1483            149            1283           288             457            722         1483
Mean number of hours per week                        14.2             9.1           14.9            5.4           11.4           19.7         14.2
                                                                                       a                             c            cdf           cd
Standard deviation                                  14.52          12.53           14.65           7.54          10.42          16.49        14.52
Standard error                                        .38           1.00             .41            .43            .49            .63          .38
Columns Tested: a,b - c,d,e,f




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 99
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8A INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                      GENDER                              SEG                                        NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL       UK
Significance Level: 95%                                      a         b       c       d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s           t       u
Unweighted total                                1489       271      287     338     245      214     348       1489       752        737       433      478     278    300    1489   1004    162     156    167   1142       347     1489
Effective Weighted Sample                       1106       199      218     255     187      160     259       1106       565        541       332      353     210    214    1106    858    145     144    159   900        246     1106
Total                                           1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39   1280       203     1483
Base for %                                      1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39   1280       203     1483
I'm not interested in this                       132         17      28      28      27       20      33        132        58         74        15       37      29     51    132     108    12        9     4    117         16      132
                                                   9%         7%      8%      8%     12%      10%     10%         9%        8%        10%        3%       8%     11%    17%     9%      9%   10%      13%   10%     9%         8%       9%
                                                                                                                                                           j       j   jkn       j
I'm interested in this and I can do it with
confidence                                      1298       230      305     305     194      177     265  1298            651        647       423      419     216    241  1298     1117    99       50    33    1119       179     1298
                                                  88%       91%      89%     88%     85%      86%     84%   88%            88%        87%       94%      90%     83%    78%   88%      89%   85%      76%   84%     87%       89%      88%
                                                              f                                                                               klmn       lm                    m        q                            q         q        q
I'm interested in this, but I can't do this        45         4       8      12       6        9      15         45        27         18        11        8      12     14     45      32     4         7    2     40         6        45
                                                    3%        1%      2%      4%      3%       4%      5%         3%        4%         2%        2%       2%      5%     5%     3%      3%    3%      10%    6%     3%        3%        3%
                                                                                                       a                                                                                            opstu    o
Don't know                                          7         2       1       3        -        -      1          7         4          3          1        2      2     3       7       4      3      *      *      5         2         7
                                                    *%        1%      *%      1%       -%       -%     *%         *%        1%         *%         *%       *%     1%    1%      *%      *%     2%     1%     1%     *%        1%        *%
                                                                                                                                                                                             osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 99
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8A INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Use e-mail to contact friends and relatives (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            132             32              92             67            31             24          132
                                                        9%            22%              7%           23%             7%             3%           9%
                                                                       b                            def             e                           e
I'm interested in this and I can do it with
confidence                                           1298            106           1155            203            410            683         1298
                                                       88%            71%            90%            70%            90%            95%          88%
                                                                                      a                             c             cdf           c
I'm interested in this, but I can't do this              45            10             34             15            16             13           45
                                                          3%            7%             3%             5%            4%             2%           3%
                                                                        b                             e
Don't know                                               7              *              2              2              *              2            7
                                                         *%             *%             *%             1%             *%             *%           *%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                   Table 100
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8B INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Listen to radio over a computer (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN     RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s          t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162    156    167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145    144    159   900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66     39   1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66     39   1280      203      1483
I'm not interested in this                       746       105      168     162     113      125   198        746       352        394       178      241     146    181    746     623    64      39    20    630       116       746
                                                  50%       41%      49%     47%     50%      61%   63%        50%       48%        53%       40%      52%     56%    59%    50%     49%   54%     60%   52%    49%       57%       50%
                                                                                           abcdg abcdg          a                                        j       j     jn      j                  osu                    osu
I'm interested in this and I can do it with
confidence                                       619       131      148     160      96      61     83        619       331        288       242      189      92    96     619     540    43      21    15    542        76       619
                                                  42%       52%      43%     46%     42%     30%    27%        42%       45%        39%       54%      40%     36%   31%     42%     43%   36%     31%   40%    42%       38%       42%
                                                            efg       ef      ef      ef                        ef         i                klmn        m                     m       q                          q                   q
I'm interested in this, but I can't do this        84         8      19      18      15      15     24         84        43         41        20       27       9     28     84      73     6      3      2     79        5         84
                                                    6%        3%      6%      5%      7%      7%     8%         6%        6%         6%        5%       6%      3%     9%     6%      6%    5%     4%     5%     6%       2%         6%
                                                                                                     a                                                                 jl              t                          t                   t
Don't know                                         35         9       7       7       3       5      9         35        14         20         9       10      12     4      35      26     5      3      1     29        5         35
                                                    2%        3%      2%      2%      1%      2%     3%         2%        2%         3%        2%       2%      5%    1%      2%      2%    4%     4%     3%     2%       3%         2%
                                                                                                                                                               m
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 100
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8B INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Listen to radio over a computer (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            746             99             622           235            268            232          746
                                                       50%            67%             48%           82%            59%            32%          50%
                                                                       b                           def              ef                          e
I'm interested in this and I can do it with
confidence                                            619             24             576             19           140            458          619
                                                       42%            16%             45%             7%           31%            63%          42%
                                                                                       a                            c             cdf          cd
I'm interested in this, but I can't do this              84           21              61             24            33             26           84
                                                          6%          14%              5%             8%            7%             4%           6%
                                                                       b                              e             e
Don't know                                               35             5             25             10            16              6           35
                                                          2%            3%             2%             3%            4%             1%           2%
                                                                                                      e             e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 101
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8C INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                      GENDER                              SEG                                        NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN     RURAL        UK
Significance Level: 95%                                      a         b       c       d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s          t        u
Unweighted total                                1489       271      287     338     245      214     348       1489       752        737       433      478     278    300    1489   1004    162     156    167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187      160     259       1106       565        541       332      353     210    214    1106    858    145     144    159   900       246      1106
Total                                           1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39   1280      203      1483
Base for %                                      1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39   1280      203      1483
I'm not interested in this                       240         33      38      55      34        49    80         240       121        119        43       71      46     81    240     201    20       12     8    213        27       240
                                                  16%        13%     11%     16%     15%       24%   25%         16%       16%        16%       10%      15%     18%    26%    16%     16%   17%      18%   20%    17%       13%       16%
                                                                                            abcdg abcdg                                                    j       j   jkln      j
I'm interested in this and I can do it with
confidence                                      1073       201      275     261     157      121     181  1073            552        521       366      353     174    181  1073      921    81       45    26    919       155      1073
                                                  72%       80%      80%     75%     69%      59%     57%   72%            75%        70%       81%      76%     67%    58%   72%      73%   69%      68%   67%    72%       76%       72%
                                                           defg     defg      ef       f                     ef                                lmn       lm                    m                                              r
I'm interested in this, but I can't do this      158         13      26      30      36    35    52             158        62         96        37       40      35    46     158     131    13        9     5    139        19       158
                                                  11%         5%      8%      9%     16%   17%   17%             11%        8%        13%        8%       9%     14%   15%     11%     10%   11%      13%   13%    11%        9%       11%
                                                                                   abcg  abcg  abcg               a                    h                           j    jk
Don't know                                         12         4       3       2        -        -      2         12         5          7         3        3       3     2      12       8      3      *      *     10        2         12
                                                    1%        2%      1%      1%       -%       -%     1%         1%        1%         1%        1%       1%      1%    1%      1%      1%     3%     1%     1%     1%       1%         1%
                                                                                                                                                                                             osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 101
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8C INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Transfer photos from a digital camera or mobile phone to a computer (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            240             49             180           125             63             40          240
                                                       16%            33%             14%           43%            14%             6%          16%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                           1073             65             976            98            327            646         1073
                                                       72%            44%             76%           34%            72%            90%          72%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this           158             34             122             62            62             34          158
                                                       11%            23%             10%           21%            14%             5%          11%
                                                                       b                            def             e                           e
Don't know                                               12             *              5              3             5               1          12
                                                          1%            *%             *%             1%            1%              *%          1%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                     Table 102
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8D INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install security features like a firewall, anti-spy or antivirus software (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN      RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p        q       r   s           t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162     156     167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145     144     159   900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117      66      39   1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117      66      39   1280      203      1483
I'm not interested in this                       267         39      52      56      44      47      76       267       115        153        56       66      53     92    267     230    20       11      7    228        39       267
                                                  18%        15%     15%     16%     19%     23%     24%       18%       15%        21%       13%      14%     20%    30%    18%     18%   17%      16%    18%    18%       19%       18%
                                                                                                   abcg                              h                           j   jkln      j
I'm interested in this and I can do it with
confidence                                       944       169      230     218     147     119    180        944       531        413       322      312     152    158    944     805    76       40     23    810       134       944
                                                  64%       67%      67%     63%     65%     58%    57%        64%       72%        56%       72%      67%     59%    51%    64%     64%   65%      61%    59%    63%       66%       64%
                                                              f        f                                                   i                 lmn        m                     m
I'm interested in this, but I can't do this      241         35      56      65      31      38     54        241        83        158        63       77      48    53     241     207    15       11      8    216        25       241
                                                  16%        14%     16%     19%     14%     18%    17%        16%       11%        21%       14%      17%     18%   17%     16%     16%   13%      17%    20%    17%       13%       16%
                                                                                                                                     h
Don't know                                         31         9       5       8       4       1      4         31        12         19         8       11       6     6      31      20      6        4     1     27        4         31
                                                    2%        3%      1%      2%      2%      1%     1%         2%        2%         3%        2%       2%      2%    2%      2%      2%     5%       6%    3%     2%       2%         2%
                                                                                                                                                                                           osu     ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 102
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8D INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install security features like a firewall, anti-spy or antivirus software (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            267             48             204           118             74             62          267
                                                       18%            32%             16%           41%            16%             9%          18%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                            944             52             864           107            281            555          944
                                                       64%            35%             67%           37%            61%            77%          64%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this           241             42             195            53             87            101          241
                                                       16%            28%             15%           19%            19%            14%          16%
                                                                       b                                            e
Don't know                                               31             6             20              9            15              4           31
                                                          2%            4%             2%             3%            3%             1%           2%
                                                                                                      e             e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                     Table 103
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8E INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install software on a computer which can control or block access to certain websites (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                        NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-    WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND           LAND URBAN      RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m        n       o     p       q       r   s           t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300     1489   1004    162    156     167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214     1106    858    145    144     159   900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309     1483   1261    117     66      39   1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309     1483   1261    117     66      39   1280      203      1483
I'm not interested in this                       410         54      75      86      55       87   140        410       187        224       103      122      77    108     410     356    27      17     10    349        61       410
                                                  28%        21%     22%     25%     24%      43%   44%        28%       25%        30%       23%      26%     30%     35%    28%     28%   23%     26%    25%    27%       30%       28%
                                                                                           abcdg abcdg                                                                jkn
I'm interested in this and I can do it with
confidence                                       770       155      196     189     121      76    109        770       449        321       259      257     121    134     770     654    65      32     20    664       107       770
                                                  52%       61%      57%     54%     53%     37%    35%        52%       61%        43%       58%      55%     47%    43%     52%     52%   56%     48%    51%    52%       53%       52%
                                                            efg       ef      ef      ef                        ef         i                  lm        m                      m
I'm interested in this, but I can't do this      254         35      57      66      45      35     52        254        87        168        75       70      53     56     254     217    17      12      8    229        25       254
                                                  17%        14%     17%     19%     20%     17%    16%        17%       12%        23%       17%      15%     20%    18%     17%     17%   15%     18%    22%    18%       12%       17%
                                                                                                                                     h                                                                       t      t
Don't know                                         48         8      14       7       5       7     13         48        17         30        12       18       8     11      48      35     7        5     1     39        9         48
                                                    3%        3%      4%      2%      2%      3%     4%         3%        2%         4%        3%       4%      3%     3%      3%      3%    6%       8%    2%     3%       4%         3%
                                                                                                                                                                                             o     orsu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).              Table 103
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8E INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Install software on a computer which can control or block access to certain websites (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            410             62             329           162            130            105          410
                                                       28%            42%             26%           56%            28%            15%          28%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                            770             45             701            57            216            496          770
                                                       52%            30%             55%           20%            47%            69%          52%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this           254             36             216            52             93            110          254
                                                       17%            24%             17%           18%            20%            15%          17%
Don't know                                               48             6             37             17            18             11           48
                                                          3%            4%             3%             6%            4%             2%           3%
                                                                                                      e             e                           e
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 104
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8F INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Do my banking over the internet (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                     GENDER                              SEG                                          NATION
                                                                                                              ALL                                                              ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND            LAND URBAN     RURAL        UK
Significance Level: 95%                                      a         b       c       d       e       f        g         h       i              j       k        l     m        n       o     p        q       r   s          t        u
Unweighted total                                1489       271      287     338     245     214     348       1489       752        737       433      478     278     300     1489   1004    162     156    167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160     259       1106       565        541       332      353     210     214     1106    858    145     144    159   900       246      1106
Total                                           1483       252      342     347     227     205     314       1483       740        743       449      466     259     309     1483   1261    117      66     39   1280      203      1483
Base for %                                      1483       252      342     347     227     205     314       1483       740        743       449      466     259     309     1483   1261    117      66     39   1280      203      1483
I'm not interested in this                       475         89      96      91      71      73   129          475       228        247        78      139     106     153     475     405    34       24    12    406        69       475
                                                  32%        35%     28%     26%     31%     35%   41%          32%       31%        33%       17%      30%      41%     49%    32%     32%   29%      36%   30%    32%       34%       32%
                                                              c                               c  bcdg                                                     j     jkn     jkn       j
I'm interested in this and I can do it with
confidence                                       915       145      227     233     146     118     164        915       462        453       347      305     133     130     915     784    72       35    24    793       122       915
                                                  62%       58%      66%     67%     64%     58%     52%        62%       62%        61%       77%      65%     52%     42%     62%     62%   61%      53%   62%    62%       60%       62%
                                                                       f      af       f                          f                          klmn       lm                      lm       q                           q                   q
I'm interested in this, but I can't do this        77        13      16      18      10      14      20         77        37         40        21       17      16      22      77      62     6       6      3     69        8         77
                                                    5%        5%      5%      5%      5%      7%      6%         5%        5%         5%        5%       4%      6%      7%      5%      5%    5%      9%     7%     5%       4%         5%
                                                                                                                                                                                                        t
Don't know                                         16         5       3       5       1        -      2         16        12          4         4        5       3       4      16      10      5      1      *     13        3         16
                                                    1%        2%      1%      2%      *%       -%     1%         1%        2%         1%        1%       1%      1%      1%      1%      1%     4%     2%     1%     1%       2%         1%
                                                                                                                                                                                              osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 104
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8F INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Do my banking over the internet (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            475             79             381           192            164            107          475
                                                       32%            53%             30%           67%            36%            15%          32%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                            915             49             836            65            263            587          915
                                                       62%            33%             65%           22%            57%            81%          62%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this              77           19              57             27            29             21           77
                                                          5%          13%              4%             9%            6%             3%           5%
                                                                       b                             ef             e                           e
Don't know                                               16             1             10              4             2              8           16
                                                          1%            1%             1%             1%            *%             1%           1%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 105
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8G INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                      GENDER                              SEG                                        NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL        UK
Significance Level: 95%                                      a         b       c       d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s            t        u
Unweighted total                                1489       271      287     338     245      214     348       1489       752        737       433      478     278    300    1489   1004    162     156     167   1142       347      1489
Effective Weighted Sample                       1106       199      218     255     187      160     259       1106       565        541       332      353     210    214    1106    858    145     144     159   900        246      1106
Total                                           1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66      39   1280       203      1483
Base for %                                      1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66      39   1280       203      1483
I'm not interested in this                       199         37      35      39      22       39    66          199        91        108        40       55      37     66    199     172    12       10      5    166         32       199
                                                  13%        15%     10%     11%     10%      19%   21%          13%       12%        15%        9%      12%     14%    21%    13%     14%   10%      15%    13%    13%        16%       13%
                                                                                             bcd  bcdg                                                             j   jkn       j
I'm interested in this and I can do it with
confidence                                      1207       202      295     289     193      154     229  1207            604        603       395      392     204    216  1207     1031    96       49     31    1045       163      1207
                                                  81%       80%      86%     83%     85%      75%     73%   81%            82%        81%       88%      84%     79%    70%   81%      82%   82%      74%    80%     82%       80%       81%
                                                                      ef      ef      ef                      f                                lmn        m       m            m        q                             q                   q
I'm interested in this, but I can't do this        68        11       9      17      13       12      18         68        38         30        12       18      12     25     68      53     7         6     2     63         4         68
                                                    5%        4%      3%      5%      6%       6%      6%         5%        5%         4%        3%       4%      5%     8%     5%      4%    6%        9%    6%     5%        2%         5%
                                                                                                                                                                       jkn                           ostu      t
Don't know                                          9         2       2       2        -        -      2          9         7          3          1        1      4     2       9       6      3       1      *      6         3         9
                                                    1%        1%      1%      1%       -%       -%     1%         1%        1%         *%         *%       *%     2%    1%      1%      *%     2%      1%     1%     *%        1%        1%
                                                                                                                                                                                             osu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 105
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8G INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Buy things over the internet (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            199             35             156             90            60             36          199
                                                       13%            23%             12%           31%            13%             5%          13%
                                                                       b                            def             e                           e
I'm interested in this and I can do it with
confidence                                           1207             95           1075            168            370            670         1207
                                                       81%            64%            84%            58%            81%            93%          81%
                                                                                      a                             c             cdf           c
I'm interested in this, but I can't do this              68           18              48             27            25             15           68
                                                          5%          12%              4%             9%            5%             2%           5%
                                                                       b                             ef             e                           e
Don't know                                               9              *              4              3             2               1           9
                                                         1%             *%             *%             1%            1%              *%          1%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                    Table 106
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8H INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Join in debates online or give your opinions on social or political issues (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN      RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s           t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162    156     167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145    144     159   900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66      39   1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66      39   1280      203      1483
I'm not interested in this                      1026       148      225     246     165     155    243  1026            482        544       301      324     191    211  1026      865    88      45     29    875       151      1026
                                                  69%       59%      66%     71%     73%     76%    77%   69%            65%        73%       67%      69%     74%    68%   69%      69%   75%     68%    74%    68%       75%       69%
                                                                              a       a      ab    abg     a                         h
I'm interested in this and I can do it with
confidence                                       340        90       87      77      40      36     47        340       201        140       123      103      41    73     340     299    21      13      8    304        36       340
                                                  23%       36%      26%     22%     17%     18%    15%        23%       27%        19%       27%      22%     16%   24%     23%     24%   18%     20%    21%    24%       18%       23%
                                                         bcdefg        f       f                                 f         i                    l                      l       l
I'm interested in this, but I can't do this        88         9      19      22      18      12     19         88        42         46        19       28      19     22     88      76     6       5      2     79        9         88
                                                    6%        4%      6%      6%      8%      6%     6%         6%        6%         6%        4%       6%      7%     7%     6%      6%    5%      7%     4%     6%       5%         6%
Don't know                                         28         5      11       2       4       2      6         28        15         13         5       12       7     4      28      21     3        3     *     23        5         28
                                                    2%        2%      3%      1%      2%      1%     2%         2%        2%         2%        1%       2%      3%    1%      2%      2%    3%       5%    1%     2%       3%         2%
                                                                      c                                                                                                                           orsu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).    Table 106
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8H INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Join in debates online or give your opinions on social or political issues (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                           1026            104             893           243            353            418         1026
                                                       69%            70%             70%           84%            77%            58%          69%
                                                                                                   def              ef                          e
I'm interested in this and I can do it with
confidence                                            340             20             307             13            65            262          340
                                                       23%            13%             24%             4%           14%            36%          23%
                                                                                       a                            c             cdf          cd
I'm interested in this, but I can't do this              88           20              67            28             30             30           88
                                                          6%          13%              5%           10%             7%             4%           6%
                                                                       b                             ef
Don't know                                               28             5             17              4             9             12           28
                                                          2%            4%             1%             2%            2%             2%           2%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                        Table 107
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8I INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                      GENDER                              SEG                                        NATION
                                                                                                               ALL                                                            ALL    ENG- SCOT-     WALES N IRE-                       ALL
                                                Total    16-24     25-34   35-44   45-54    55-64    55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND            LAND URBAN       RURAL        UK
Significance Level: 95%                                      a         b       c       d        e       f        g         h       i              j       k        l    m       n       o     p        q       r   s            t        u
Unweighted total                                1489       271      287     338     245      214     348       1489       752        737       433      478     278    300    1489   1004    162     156    167    1142       347      1489
Effective Weighted Sample                       1106       199      218     255     187      160     259       1106       565        541       332      353     210    214    1106    858    145     144    159    900        246      1106
Total                                           1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39    1280       203      1483
Base for %                                      1483       252      342     347     227      205     314       1483       740        743       449      466     259    309    1483   1261    117      66     39    1280       203      1483
I'm not interested in this                       247         30      48      55      34        49    79         247       124        122        53       55      51     88    247     210    16       13     7     206         40       247
                                                  17%        12%     14%     16%     15%       24%   25%         17%       17%        16%       12%      12%     20%    29%    17%     17%   14%      20%   19%     16%        20%       17%
                                                                                            abcdg abcdg                                                           jk   jkln     jk
I'm interested in this and I can do it with
confidence                                      1165       211      279     279     181      145     216  1165            577        588       382      395     188    201  1165      997    94       45    29     1012       153      1165
                                                  79%       84%      81%     80%     80%      71%     69%   79%            78%        79%       85%      85%     73%    65%   79%      79%   80%      69%   75%      79%       76%       79%
                                                             ef       ef      ef       f                     ef                                lmn      lmn                    m        q     q                       q                   q
I'm interested in this, but I can't do this        63         9      13      12      12       10      18         63        33         30        14       14      17     18     63      50     4         7    2      56         7         63
                                                    4%        4%      4%      3%      5%       5%      6%         4%        4%         4%        3%       3%      7%     6%     4%      4%    4%      10%    5%      4%        3%         4%
                                                                                                                                                                                                    opstu
Don't know                                          8         2       3       2        *        *      1          8         6          2          1       3       3     2       8       4      3      1       1      6         3         8
                                                    1%        1%      1%      1%       *%       *%     *%         1%        1%         *%         *%      1%      1%    1%      1%      *%     2%     1%      2%     *%        1%        1%
                                                                                                                                                                                             osu             os
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                            Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 107
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8I INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out about local services such as cinemas or restaurants (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            247             58             181           125             69             40          247
                                                       17%            39%             14%           43%            15%             6%          17%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                           1165             77           1052            136            361            667         1165
                                                       79%            52%            82%            47%            79%            92%          79%
                                                                                      a                             c             cdf           c
I'm interested in this, but I can't do this              63            13             47             24            26             12           63
                                                          4%            9%             4%             8%            6%             2%           4%
                                                                        b                            ef             e                           e
Don't know                                               8              1              3              3              *              3           8
                                                         1%             *%             *%             1%             *%             *%          1%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 108
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8J INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                     GENDER                              SEG                                          NATION
                                                                                                              ALL                                                              ALL    ENG- SCOT-     WALES N IRE-                     ALL
                                                Total    16-24     25-34   35-44   45-54   55-64    55+        UK      MALE FEMALE             AB       C1      C2     DE       UK    LAND LAND            LAND URBAN     RURAL        UK
Significance Level: 95%                                      a         b       c       d       e       f        g         h       i              j       k        l     m        n       o     p        q       r   s          t        u
Unweighted total                                1489       271      287     338     245     214     348       1489       752        737       433      478     278     300     1489   1004    162     156    167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160     259       1106       565        541       332      353     210     214     1106    858    145     144    159   900       246      1106
Total                                           1483       252      342     347     227     205     314       1483       740        743       449      466     259     309     1483   1261    117      66     39   1280      203      1483
Base for %                                      1483       252      342     347     227     205     314       1483       740        743       449      466     259     309     1483   1261    117      66     39   1280      203      1483
I'm not interested in this                       412       100       88      84      49      57      91        412       214        198        80      112       94    125     412     346    32       22    12    347        65       412
                                                  28%       39%      26%     24%     21%     28%     29%        28%       29%        27%       18%      24%      36%     41%    28%     27%   27%      34%   30%    27%       32%       28%
                                                         bcdefg                                                                                                 jkn     jkn       j
I'm interested in this and I can do it with
confidence                                       982       135      237     242     166     138     203        982       472        510       349      328     144     161     982     845    77       36    25    852       130       982
                                                  66%       53%      69%     70%     73%     67%     65%        66%       64%        69%       78%      70%     56%     52%     66%     67%   66%      54%   63%    67%       64%       66%
                                                                      a       a       a       a       a          a                           klmn       lm                      lm       q     q                     q                   q
I'm interested in this, but I can't do this        74        15      12      17      11       9      19         74        47         27        19       22      15      18      74      62     4         6    2     69        5         74
                                                    5%        6%      4%      5%      5%      4%      6%         5%        6%         4%        4%       5%      6%      6%      5%      5%    4%      10%    5%     5%       3%         5%
                                                                                                                            i                                                                        opstu
Don't know                                         15         3       5       4       2        *      1         15         7          8          1       5       6       4      15       9      4      2      1     13        2         15
                                                    1%        1%      1%      1%      1%       *%     *%         1%        1%         1%         *%      1%      2%      1%      1%      1%     3%     2%     2%     1%       1%         1%
                                                                                                                                                                  j                           osu      o
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                        Table 108
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8J INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Find out information from your local government or local council such as health services, recycling, local libraries (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            412             69             330           151            122            126          412
                                                       28%            47%             26%           53%            27%            17%          28%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                            982             60             891           106            308            568          982
                                                       66%            40%             69%           37%            67%            79%          66%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this              74           18              54             26            24             24           74
                                                          5%          12%              4%             9%            5%             3%           5%
                                                                       b                             ef
Don't know                                               15             2              8              5             4              4           15
                                                          1%            2%             1%             2%            1%             1%           1%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                       Table 109
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8K INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return (ANSWER CODES AMENDED AT
WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                    AGE                                    GENDER                              SEG                                         NATION
                                                                                                              ALL                                                            ALL    ENG- SCOT-      WALES N IRE-                      ALL
                                               Total    16-24       25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND             LAND URBAN      RURAL        UK
Significance Level: 95%                                     a           b       c       d       e      f        g         h       i              j       k        l    m       n       o     p         q       r   s           t        u
Unweighted total                               1489       271        287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162      156    167    1142      347      1489
Effective Weighted Sample                      1106       199        218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145      144    159    900       246      1106
Total                                          1483       252        342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117       66     39    1280      203      1483
Base for %                                     1483       252        342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117       66     39    1280      203      1483
I'm not interested in this                      456        99         93      95      50      69   119         456       211        245        74      135      94    154    456     381     39       21     15    384        72       456
                                                 31%       39%        27%     27%     22%     34%   38%         31%       29%        33%       17%      29%     36%    50%    31%     30%    33%      32%    39%    30%       36%       31%
                                                         bcdg                                  d  bcdg           d                                        j       j   jkln      j                           osu
I'm interested in this and I can do it with
confidence                                      903       129        221     226     155     127    172        903       465        437       349      288     136    129    903     782     63       38    20     782       120       903
                                                 61%       51%        65%     65%     68%     62%    55%        61%       63%        59%       78%      62%     53%    42%    61%     62%    54%      57%   52%     61%       59%       61%
                                                                       af      af      af      a                 a                           klmn       lm       m            lm       r                             r                   r
I'm interested in this, but I can't do this       98        15        21      21      19       9     21         98        50         48        25       31      22     20     98      81      9       6      2      90        8         98
                                                   7%        6%        6%      6%      8%      4%     7%         7%        7%         6%        5%       7%      9%     7%     7%      6%     8%      9%     6%      7%       4%         7%
                                                                                                                                                                                                       t
Don't know                                        26           9       7       5       3       1      2         26        14         12          1      13       6     6      26      18       6      1      1      24        2         26
                                                   2%          4%      2%      1%      1%      *%     1%         2%        2%         2%         *%      3%      2%    2%      2%      1%      5%     2%     3%      2%       1%         2%
                                                              ef                                                                                          j       j     j       j           ostu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                           Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                       Table 109
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8K INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Complete government processes online - such as register for tax credits, renew driving licence, car tax or passport, complete tax return (ANSWER CODES AMENDED AT
WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            456             89             353           176            152            115          456
                                                       31%            60%             27%           61%            33%            16%          31%
                                                                       b                           def              e                           e
I'm interested in this and I can do it with
confidence                                            903             40             833            78            265            560          903
                                                       61%            27%             65%           27%            58%            78%          61%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this              98           16              79            31             33             33           98
                                                          7%          11%              6%           11%             7%             5%           7%
                                                                                                     ef
Don't know                                               26             4             18              2             8             14           26
                                                          2%            3%             1%             1%            2%             2%           2%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                      Table 110
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8L INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Contact your local MP, Assembly Member, MSP or local councillor online (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                         NATION
                                                                                                             ALL                                                             ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE       UK    LAND LAND            LAND URBAN      RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m        n       o     p        q       r   s           t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300     1489   1004    162     156    167    1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214     1106    858    145     144    159    900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309     1483   1261    117      66     39    1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309     1483   1261    117      66     39    1280      203      1483
I'm not interested in this                       989       173      235     233     135     136    213        989       482        507       258      307     189    235     989     827    86       46     31    840       149       989
                                                  67%       69%      69%     67%     59%     66%    68%        67%       65%        68%       57%      66%     73%     76%    67%     66%   73%      70%    78%    66%       74%       67%
                                                                      d                                         d                                        j       j    jkn       j                          osu              osu
I'm interested in this and I can do it with
confidence                                       370         55      84      79      72      58     80        370       184        186       160      114      46     50     370     331    21       13     5     329        42       370
                                                  25%        22%     25%     23%     32%     28%    26%        25%       25%        25%       36%      24%     18%    16%     25%     26%   18%      19%   14%     26%       21%       25%
                                                                                     ac                                                     klmn        m                     lm      pr                           pr                   r
I'm interested in this, but I can't do this        91        17      15      24      18      10     17         91        53         38        22       34      16     18      91      79     5       5      2      82        9         91
                                                    6%        7%      4%      7%      8%      5%     5%         6%        7%         5%        5%       7%      6%     6%      6%      6%    4%      8%     5%      6%       4%         6%
Don't know                                         33         7       7      11       3       2      4         33        20         13         9       11       7      6      33      24      6      2      1      30        3         33
                                                    2%        3%      2%      3%      1%      1%     1%         2%        3%         2%        2%       2%      3%     2%      2%      2%     5%     3%     3%      2%       2%         2%
                                                                                                                                                                                            otu
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 110
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8L INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Contact your local MP, Assembly Member, MSP or local councillor online (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            989            110             845           244            328            404          989
                                                       67%            74%             66%           85%            72%            56%          67%
                                                                                                   def              e                           e
I'm interested in this and I can do it with
confidence                                            370             25             337             17            93            260          370
                                                       25%            17%             26%             6%           20%            36%          25%
                                                                                       a                            c             cdf           c
I'm interested in this, but I can't do this              91            10             77             25            27             39           91
                                                          6%            7%             6%             9%            6%             5%           6%
Don't know                                               33             4             23              3             9             19           33
                                                          2%            3%             2%             1%            2%             3%           2%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                    Table 111
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8M INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Sign an online petition (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                                   AGE                                    GENDER                              SEG                                       NATION
                                                                                                             ALL                                                            ALL    ENG- SCOT-    WALES N IRE-                      ALL
                                                Total    16-24     25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE      UK    LAND LAND           LAND URBAN      RURAL        UK
Significance Level: 95%                                      a         b       c       d       e      f        g         h       i              j       k        l    m       n       o     p       q       r   s           t        u
Unweighted total                                1489       271      287     338     245     214    348       1489       752        737       433      478     278    300    1489   1004    162    156     167   1142      347      1489
Effective Weighted Sample                       1106       199      218     255     187     160    259       1106       565        541       332      353     210    214    1106    858    145    144     159   900       246      1106
Total                                           1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66      39   1280      203      1483
Base for %                                      1483       252      342     347     227     205    314       1483       740        743       449      466     259    309    1483   1261    117     66      39   1280      203      1483
I'm not interested in this                       900       143      211     211     126     131    209        900       443        457       225      287     163    224    900     757    76      41     27    768       132       900
                                                  61%       57%      62%     61%     56%     64%    66%        61%       60%        61%       50%      62%     63%    73%    61%     60%   65%     62%    69%    60%       65%       61%
                                                                                                    ad                                                   j       j   jkln      j                          os
I'm interested in this and I can do it with
confidence                                       449         86      96     101      80      65     87        449       230        220       192      128      71    58     449     395    29      15     10    390        59       449
                                                  30%        34%     28%     29%     35%     32%    28%        30%       31%        30%       43%      28%     28%   19%     30%     31%   25%     23%    25%    30%       29%       30%
                                                                                                                                            klmn        m       m             m       q
I'm interested in this, but I can't do this        82        16      16      24      13       5     13         82        46         36        17       31      16     19     82      68     5         7    2     76        6         82
                                                    6%        6%      5%      7%      6%      3%     4%         6%        6%         5%        4%       7%      6%     6%     6%      5%    4%      11%    4%     6%       3%         6%
                                                                                                                                                                                                 oprstu
Don't know                                         51         7      19      11       8       3      6         51        21         31        15       20       9     8      51      41     7       3      1     47        5         51
                                                    3%        3%      6%      3%      4%      2%     2%         3%        3%         4%        3%       4%      3%    3%      3%      3%    6%      5%     2%     4%       2%         3%
                                                                     ef
Columns Tested: a,b,c,d,e,f,g - h,i - j,k,l,m,n - o,p,q,r,s,t,u




                                                                                                          Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).   Table 111
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



NIN8M INTEREST AND COMPETENCE IN INTERNET/ PC/ LAPTOP TASKS - Sign an online petition (ANSWER CODES AMENDED AT WAVE 1 2010)

Base : Those who use the internet at home or elsewhere
                                                                  USING INTERNET                          TYPES OF USE EVER MADE
                                                                  UNDER          3+          NARROW         MEDIUM       BROAD              ALL
                                                     Total      3 YEARS       YEARS             (1-6)         (7-10)      (11-18)         USERS
Significance Level: 95%                                                a          b                 c              d            e              f
Unweighted total                                     1489            158            1276           313            461            695         1489
Effective Weighted Sample                            1106            117             948           228            345            521         1106
Total                                                1483            149            1283           288            457            722         1483
Base for %                                           1483            149            1283           288            457            722         1483
I'm not interested in this                            900            110             766           238            318            330          900
                                                       61%            74%             60%           83%            70%            46%          61%
                                                                       b                           def              ef                          e
I'm interested in this and I can do it with
confidence                                            449             20             414             17            98            334          449
                                                       30%            13%             32%             6%           21%            46%          30%
                                                                                       a                            c             cdf          cd
I'm interested in this, but I can't do this              82            14             65             21            27             34           82
                                                          6%            9%             5%             7%            6%             5%           6%
                                                                        b
Don't know                                               51             5             39             11            14             24           51
                                                          3%            4%             3%             4%            3%             3%           3%
Columns Tested: a,b - c,d,e,f




                                                                                                         Prepared by Saville Rossiter-Base : 01727 899 399
                       OFCOM ADULT'S MEDIA LITERACY TRACKER 2010 - MAIN SET. WAVE 1 2010 (21st April to 19th May 2010) AND WAVE 2 2010 (22nd September to 24th October 2010).                                                   Table 112
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.



SUMMARY OF INTERNET/ PC/ LAPTOP TASKS OF INTEREST

Base : Those who use the internet at home or elsewhere
                                                                                  AGE                                    GENDER                              SEG                                       NATION
                                                                                                            ALL                                                           ALL    ENG- SCOT-     WALES N IRE-                      ALL
                                                Total    16-24    25-34   35-44   45-54   55-64   55+        UK      MALE FEMALE             AB       C1      C2    DE     UK    LAND LAND            LAND URBAN      RURAL        UK
Significance Level: 95%                                      a        b       c