April 2011 - Qatar Airways

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April 2011 - Qatar Airways Powered By Docstoc
					April 2011

                           THE QATAR AIRWAYS STORY
      Charting The Rise Of One Of The Fastest Growing Airlines In The World


Introduction

Qatar Airways is the national airline of the State of Qatar and one of the aviation industry’s big
success stories. Operations began in 1994 when the airline was a small regional carrier
servicing a handful of routes. The airline was re-launched in 1997 under the mandate of the
country’s leader The Emir, His Highness Sheikh Hamad bin Khalifa Al Thani, who outlined a
vision to turn Qatar Airways into a leading international airline with the highest standards of
service and excellence.

Qatar Airways has since become one of the fastest growing carriers in the world with
unprecedented expansion averaging double digit growth year on year that industry peers can
only admire with envy.

The airline, which is 50 per cent government-owned and 50 per cent under the private sector,
has developed under the leadership of Chief Executive Officer Akbar Al Baker, appointed CEO
in 1996, who has been instrumental in turning Qatar Airways into an award-winning carrier and
among the best in the world. Under his stewardship, Qatar Airways has matured into a leading
force in regional and global aviation, earning many admirers around the world for its excellent
standards of service.


Global Network and Expansion

From Qatar Airways’ hub in Doha, the country’s capital, the airline has developed a global
network of 011 destinations, covering Europe, Middle East, Africa, South Asia, Asia Pacific,
North America and South America.

In March 2009, Qatar Airways launched the longest flight in its global network – scheduled daily
services from Doha to Houston marking its third US destination – with a flying time of 17 hours
to make it one of the longest non-stop flights in the world.

During 2010, Qatar Airways launched flights to 10 new destinations including: Bengaluru
(Bangalore), Tokyo, Ankara, Copenhagen, Barcelona, Sao Paulo, Buenos Aires, Phuket,
Hanoi and Nice.

To date, the airline has also launched four new routes in 2011, expanding to Bucharest,
Budapest, Brussels and Stuttgart.

Qatar Airways launched flights to the Syrian city of Aleppo – the airline’s milestone 100th
destination – on April 6.

On June 5, Qatar Airways commences flights from Doha to the Iranian city of Shiraz,
followed by daily flights to Venice on June 15, the airline’s third destination in Italy.

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On June 29, Qatar Airways will make its first entry into Canada with thrice-weekly flights
to Montreal.

During the second half of 2011, Qatar Airways expands in India with daily flights to
Kolkata (Calcutta) on July 27; to the Bulgarian capital Sofia on September 14; and to the
Norwegian capital Oslo from October 5


Young Fleet

From only four aircraft in 1997, the airline grew to a fleet size of 28 aircraft by the end of 2003
and a milestone 50 by October 2006. Today the airline operates over 97 aircraft. By 2013, the
fleet size will rise to over 120 aircraft.

Qatar Airways has one of the industry’s youngest fleets with an average aircraft age under four
years old. The Qatar Airways family includes several different Airbus and Boeing aircraft types –
the long-range Boeing 777 passenger and freighter aircraft, Airbus A340, A330, A300, A300F
freighter, A321, A320 and A319. The latter A319 includes a corporate jet version.

The company also operates Bombardier Challenger 300 and 500 corporate jets as well as
Bombardier Global 5000 for the airline’s corporate jet subsidiary Qatar Executive, launched in
2009.

Qatar Airways currently has 200 new aircraft pending delivery in the next few years worth over
US$40 billion. This includes an order for 80 of Airbus’ new generation A350s, 24 Airbus A320
Family of aircraft and 60 Boeing 787s.

During the Dubai Air Show in November 2007, Qatar Airways placed orders for Boeing aircraft,
including the 787s and 32 Boeing 777s. Qatar Airways took delivery of its first Boeing aircraft –
a 777-300 Extended Range version – in November 2007 with a spectacular water salute
ceremony at Doha International Airport. All the Airbus and Boeing orders include options.

Qatar Airways is one of the launch customers of the twin-deck Airbus A380-800 ‘super jumbo’ –
the world’s biggest aircraft capable of carrying 555 passengers in a luxurious configuration.
Qatar Airways has ordered five A380s with a delivery schedule beginning in 2012.


Premium Terminal

In line with the company’s philosophy to be innovative, the airline operates the world’s only
dedicated commercial passenger terminal exclusively for its First and Business Class
passengers at Doha International Airport.

The US$90 million Premium Terminal, built in just nine months, opened in November 2006. It
features facilities such as sit-down check-in for First and Business Class passengers, a spa,
Jacuzzi, duty free shopping, business centre, fine dining restaurants, delicatessen and a
cocktail bar.

The innovative Premium Terminal facilities are designed to provide Qatar Airways’ most loyal
customers with the best levels of comfort and hospitality prior to catching their flight. Open
round-the-clock, 24-hours-a-day, seven days a week, the stand-alone facility is seen as an
industry benchmark in premium class travel experience.

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Due to the rapid expansion of Qatar Airways, the Premium Terminal was expanded in 2009 to
accommodate over 80 per cent additional seating space.


Global Achievements


Qatar Airways ranked third best airline among the world’s top 10 carriers in the annual 2010
Skytrax passenger survey, in which more than 18 million travellers were polled. The airline won
several accolades including being named Best Business Class in the World.

Already ranked Five Star for service excellence by Skytrax, the independent aviation industry
monitoring agency confirmed Qatar Airways has the World’s Best Business Class catering, and
is also overall Best Airline in the Middle East for the fifth year in a row.

Qatar Airways also became the first airline to receive the Staff Service Excellence Award for the
Middle East. The new award replaces the Best Cabin Staff in the Middle East category, which
Qatar Airways has won for the past seven years. The expanded category now includes airline
staff at all passenger touch points, including onboard, reservations, check-in and airport
personnel.

At the World Travel Awards held in London in November 2009, Qatar Airways’ Business Class
was voted Best in the World for the second year running.


Safety

Qatar Airways was the first airline in the world to pass the International Air Transport
Association (IATA) Operational Safety Audit with a maximum 100 per cent compliance in 2003
and passed the test again during the two-year renewal period in 2005, 2007 and 2009.

The audit was set up to standardise and rationalise a number of safety and security procedures
carried out by individual airlines for the purpose of codesharing. Qatar Airways was assessed
on flight and ground operations, aircraft engineering, maintenance, operational security, cabin
operations and management systems.


New Doha International Airport

In order to cope with the airline’s growth strategy, more than US$1 billion is being invested in
infrastructure improvements at Doha International Airport, Qatar Airways’ operational hub. This
includes a new transit terminal, extension of the existing Premium Terminal for Qatar Airways’
First and Business Class passengers, and additional aircraft parking bays.

The New Doha International Airport, located four kilometers from the existing airport, is
scheduled to open by 2012 at a cost of US $14.5 billion with an initial capacity of 24 million
passengers a year. Construction work began in January 2005. Once fully developed beyond
2015, the airport is expected to handle up to 50 million passengers a year. One of the project’s
key features is that 60 per cent of the site is built on reclaimed land from the Arabian Gulf.

Qatar Airways will manage the new airport, designed to help shape Doha as a key regional and
global aviation hub.

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Passenger Traffic

During the 2003/2004 financial year, Qatar Airways carried 3.3m passengers, up 35% on the
previous 12-month period. During the 2004/2005 financial year, passenger numbers rose
sharply to 4.6m, while the figure topped 6 million in the 12-month 2005/06 financial period. The
figure surpassed the 8 million passenger mark for the 2006/07 financial year and hit around 10
million passengers for the 2007/08 financial period.

The airline exceeded 12 million passengers for the 2008/09 financial year. In the financial year
2009/10, which ended last March, the airline exceeded 14 million passengers. During the
2010/11 financial year, the airline expects to carry over 16 million passengers worldwide.


Corporate Social Responsibility

As an industry leader, Qatar Airways and its group of companies strive to lead the charge
towards environmental sustainability and corporate social responsibility. The airline is one of the
leaders in new-generation fuel research and gives back to the communities in which we serve.

Qatar Airways goes beyond the current industry best practices for fuel and environmental
management and is making a serious effort to ensure a sustainable future for the airline, its staff
and its neighbourhoods.

The airline administers an innovative “Five Pillar Corporate Social Responsibility Strategy”
which embraces Change Management, Communication, Environment, Integrated Fuel
Management and Sustainable Development.

Qatar Airways “Five Pillar” strategy is designed to limit the airline’s impact on global climate
change, noise, local air quality, non-renewable resources and waste.

FOR QATAR AIRWAYS CORPORATE IMAGES PLEASE VISIT THE FOLLOWING WEBSITE:
                   FTP URL: ftp://ftp.qatarairways.com.qa
                          User Name: qrcomms
                          Password: O4Au2006

                                    For further information:

               Qatar Airways Group Corporate Communications Department
                        Tel: +974 – 44496956, Fax: +974 – 44620132
                          E-mail: qrmedia@qatarairways.com.qa
                               Web: www.qatarairways.com




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