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C Store Chili

VIEWS: 5 PAGES: 15

									C-Store – Cold hard facts…
    THE CHILI ADVANTAGE
Chili is highly versatile and can
be used as a combo or great
topping for many items:
C-STORE SALES
BY DAYPART

                   CHILI CONSUMPTION
35% Morning Meal   BY DAYPART

  16% Lunch         51% Lunch




  6% Dinner         38% Dinner

 43% PM Snack
Chili Consumers Mirror C-Store
Customer Profile by Gender

    60%

    50%

    40%
                                 Chili
    30%                          Consumption
                                 C-Store
    20%                          Consumers
    10%

     0%
            Male       Female
Frozen chili and soup continues
strong growth!
 • The current foodservice market size of frozen chili and soups is
   estimated at $741MM in manufacturer sales


 • From 2000-2005, it is estimated frozen chili and soup grew at a
   real average rate of 8%


 • Projecting to 2010, the market for frozen chili and soup in the
   foodservice industry is expected to grow at a real annual average
   rate of 6%
   – Which means the frozen chili and soup market is expected to
     grow into a $935MM industry by 2010
As the market leader in frozen chili and
soup, we are able to offer the best
products, the best variety and support
by every distributor across the country!
                  Market Share – Frozen Soup & Chili

           Other
                      25%

                                                 Heinz Frozen Soups:
                                                     Chef Francisco
                                                  46% Quality Chef
     Bestfoods:                                         TODDS
      Unilever                                        TrueSoups
      LeGout
                 6%


                   9%
             Norpac

                              14%
                            Campbell
Heinz Convenience Store Focus Group
Executive Summary

• Freshness, food quality, and healthier options were
  important for all groups. Whether it is daily delivery of
  baked goods, or watching someone make a sandwich. While
  panelists are not interested in “making” their meal in the C-
  Store, they are interested in “customizing” it. This
  communicates freshness. In addition general sanitation and
  food regulations were an issue for most groups.
CONSUMERS JUDGE THE QUALITY OF CHILI
AND SOUP BY THE FOLLOWING FACTORS

 – They are not too salty
 – They have a homemade color and appearance
 – Are rich with discernable chunks
 – They are not too watery


                     Chef Francisco and Quality Chef frozen Chili’s
                     offer the homemade appearance, quality taste,
                     and fresh appearance today’s consumers are
                     demanding. Our chili’s are made from scratch –
                     with only the best ingredients – crisp
                     vegetables, choice cuts of meat, zesty broth,
                     and savory seasonings all quick frozen at the
                     peak of flavor.
Quality Chef Chili – It’s in the
bag!
                                      Variety                  Case        Case
                                                Case Pack
                                       Code                 Weight(lbs.)   Cube
  Ready-To-Heat Bags
  Chili with Red Beans Soup           622040      4/   8#       34         0.74
  Chuckwagon Chili with Beans         623040      4/   8#       34         0.74
  Timberline Chili with Beans         199230      4/   8#       34         0.74
  White Bean Chicken Chili            659040      4/   8#       34         0.74
  Ready-To-Heat Tubs
  Chili Con Carne with Beans          166220      4/   4#       17         0.49
  Southwest Chicken Chili             805670      4/   4#       17         0.49
  Spicy Chili with Bean               166240      4/   4#       17         0.49
  Spicy Roasted Vegetable Chili       805650      4/   4#       17         0.49
  Sweet and Spicy Pulled Pork Chili   21510       4/   4#       17         0.49
  Timberline Chili with Beans         166230      4/   4#       17         0.49
Quality Chef Chili – It’s in the bag!
The 6/8# bag offers convenience to
retailers.

An individual box within a master
case.
                             Variety Code   Case   Case#   Case
                                                   Pack    Cube

 Ready-To-Heat-Bags

 Chili w/ /Red Beans         622060         6/8#      48   1.66
 Chuckwagon Chili w/ Beans   623060         6/8#      48   1.66
 White Bean Chicken Chili    659060         6/8#      48   1.66
                                                               C-Store
                                                      Frozen Chili Profitability
                                   Spoon, Bowl,                                       Gross profit per Gross profit per Gross profit per
 Locations       12 oz Average                                         Gross Profit
                                  and Lid average         Sell Price                  year selling 10  year selling 20  year selling 30
offering Chili   Property Cost                                          per Cup
                                       cost                                            cups per day     cups per day     cups per day
    1 Unit       $         1.25   $            0.06   $         2.59   $       1.28   $       3,200.00    $     6,400.00   $    9,600.00
   2 Units                                                                            $       6,400.00    $    12,800.00   $   19,200.00
   3 Units                                                                            $       9,600.00    $    19,200.00   $   28,800.00
   4 Units                                                                            $     12,800.00     $    25,600.00   $   38,400.00
   5 Units                                                                            $     16,000.00     $    32,000.00   $   48,000.00
   6 Units                                                                            $     19,200.00     $    38,400.00   $   57,600.00
   7 Units                                                                            $     22,400.00     $    44,800.00   $   67,200.00
   8 Units                                                                            $     25,600.00     $    51,200.00   $   76,800.00
   9 Units                                                                            $     28,800.00     $    57,600.00   $   86,400.00
  10 Units                                                                            $     32,000.00     $    64,000.00   $   96,000.00

                     ** Estimated cost using either Quality Chef Red Bean and Chili Soup or Chuckwagon Chili
It’s Easy…


                              Work with the Heinz Broker
                              to identify the best Chili for
                                    your operation


                                                               Order your new Vollrath
                                                                  7 or 11 qt cooker
        Enjoy the profit!




                                                                     Make sure to stock
  Redeem Heinz equipment                                            cups, lids and spoons
  coupon after 1st 12 bags.
   Ask broker for details.




                               Merchandise & Sell Chili

								
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