Why Is My SEO Campaign Failing?
©2011, Oracle Digital
Have you been trying to do SEO on your own and you’re not getting the results you’d hoped
for? Maybe you’ve hired someone to help you and they are not living up to their promises. It
can be very frustrating to invest time and / or money to grow your business and not see the
results you wanted. Regardless of why the SEO campaign isn’t working, it’s never too late to
turn things around. Don’t give up on search engine optimisation. Done right, it is the best way
to boost the success of your website.
Resurrect Your Failing SEO Campaign
Hire a new SEO company. (Hint: Oracle Digital offers free consultations. Talk to us and we will
let you know what we can do to help you). Not all SEO companies are created equal and if
you’re trying to do it on your own, the job might simply be too big for you to do while
concurrently building your business. Hiring the company who uses a customised approach
rather than a one size fits all SEO solution, makes all the difference in the world. Investing in
SEO could bring you a huge return on your investment.
Here are some of the areas we will look at for you and some of the areas that, if neglected or
worked the right way, could be hurting you.
Your current web design could be a road block to your success. This could be the case both
from an SEO perspective as well as from a conversion standpoint. Things like Flash could be
hampering your SEO. Your design might also turn off potential customers for other reasons,
such as page size, load time, colours, or fonts. Slight tweaks may make all the difference in the
world. In some cases an overhaul might be in order.
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When you focus on keywords, the backbone of SEO, you need to focus on the right keywords.
This will impact you from a search standpoint (being found for phrases that your target
customers are looking for) and from a competitive standpoint. Some phrases are so dominated
that it’s a waste of time and resources to attempt to rank for them. The right keyword strategy
is vital to your success.
On Page SEO
SEO has to be done on every single page of your website. It’s not enough to simply optimise
each page for the same thing, either. You need a multifaceted strategy with depth that helps
search engines see what each page is about so that you can be accurately ranked.
Off Page SEO
Things that happen ‘off’ your site can greatly impact that site. An off page SEO strategy is a key
element of success.
Pay per click and other paid advertising campaigns aren’t always necessary and some website
owners shy away from them because they cost money but the right approach could result in
something very profitable. And beyond that, pay per click campaigns can help you dominate
search engine results pages. By having a paid ad and a listing near the top of the search engine
results pages, you could increase your traffic rate in a big way. And other paid advertising
methods could also help you with branding and traffic acquisition as well. A good SEO company
will look at many options to help you devise a solid traffic acquisition strategy.
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If you’re not blogging, you are missing out on great opportunities to improve your search
engine optimisation as well as to build credibility and authority in your niche. Blogs help you
demonstrate your expertise and they help you talk to your customers while converting new
visitors into new and referring customers. If your SEO strategy doesn’t already include blogging,
it should. If it does and it hasn’t been working, maybe you need some expert advice to help you
optimise your blogging efforts.
Videos can make a huge splash on the internet. They can be used in both an on page and off
page SEO efforts and can help you overcome buyer objections as well as help you demonstrate
your professionalism. Videos can help you connect with more people. Adding video marketing to
your online marketing strategy is something you should consider.
Permission Based Marketing
Are you taking full advantage of the traffic that arrives on your website? Not everyone will
convert into a buyer when they visit your site for the first time but if you don’t take measures to
attempt to convert them, you are, in essence, leaving money on the table. Beyond optimising
your pages so that people arrive, an SEO company can help you appeal to those visitors so that
they sign up to receive future info from you. If you can insert each visitor into a permission
based marketing list, you can effectively insert them into a sales funnel. They can enter one
end mildly interested in what you have to say and then when they come out the other end, they
could be customers.
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Social media is a highly effective marketing medium. And it helps with SEO as well as reputation
and relationship building. A good SEO company will integrate social media closely with your SEO
Branding / Reputation Management
SEO is important but most consumers nowadays also pay attention to reputation and branding.
If your SEO results are okay but you’re not getting a lot of sales, your reputation management
could be one of the causes. Optimising your website for search engines is important but if
your reputation is optimised as well, this will increase faith in your brand.
Traffic analysis can be very revealing. It will tell you what’s working in your SEO strategy as
well as what’s not. This information is golden. If you’re not sure how to analyse your reporting,
get help. If your current SEO company isn’t doing this, they’re doing you a disservice.
A lot of factors can contribute to SEO and internet marketing success. If it’s failing, or you’re
tired of flailing get some help. Talk to Oracle Digital.
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