Sales Tips

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Sales Tips
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posted:
8/1/2009
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mortgage payment protection insurance









Sales Tips

Helping you make the best of a great product

mortgage payment protection insurance









Sales tips

helping customers understand the need for MPPI



Most customers recognise that there is a need for products such as Mortgage

Payment Protection Insurance in general terms. Some of them, however,

prefer not to think about the unpleasant risks, which it exists to protect against

Why should you make

and choose not to take this valuable cover. They decide instead to save their the most of MPPI?

money and hope for the best. In view of the possible consequences of not

having MPPI, it is our responsibility to help them not only see the need for it, • Help close your clients

but also to be prepared to pay for it. It means we are giving the best service to protection gap

our customers.

• Increase your income

When helping customers to recognise the need, it is important to find a

reason that they can identify with as an individual. A sales approach tailored • Add value to your service

to the circumstances of the individual is far more likely to pay off than a vague • Differentiate yourself

statement about “protecting the mortgage payments” or “peace of mind”. There

are many different types of customer and many different reasons why people • Protect your clients future

should take advantage of Mortgage Payment Protection.





A new approach

relation to both accident/sickness and unemployment.

To help come up with a suitable sales approach for as

The same applies for older customers in both cases.

many different individual customers as possible, we

These five sets of reasons are quite distinct from each

suggest you use the following ABCDE formula to fully

other, but all are equally valid. By varying your approach

present the need. The letters stand for five different ways

according to the circumstances of the customer, you

in which we can:

can ensure you highlight needs which are relevant to

differentiate one customer from another; and then each of them.



find the most appropriate way to sell to each one Select & Protect’s Mortgage Payment Protection

Insurance doesn’t just protect your clients mortgage

repayment. It will ultimately protect their:

A age

family

B borrowing

home

C commitments

hard earned saving, or whatever they have been

D dependants saving for - a major purchase, university fees,

family weddings etc.

E employment

income when money is short

This approach throws up a large number of sales leads,

and provides effective responses to most customer standard of living

objections. Take A for age, as an example: there are

sound reasons why younger customers should think credit rating

seriously about taking Mortgage Payment Protection, in

mortgage payment protection insurance









Objection handling

conveying the importance of MPPI



Select & Protect understand that customers are wary of products they may not have heard of before and are cautious

about entering into financial agreements for products that are recommended but not legally necessary. This is even

more relevant in the current climate when everyone is doing whatever they can to save money and reduce their monthly

outgoings. However, we believe that Mortgage Payment Protection Insurance really is a vital product for any home owner

and with our competitive premiums, a product definitely worth having.



We’ve listed below some example objections that you may hear from your customers and given you suggested responses

to help you convey the importance of having Mortgage Payment Protection Insurance:









I can’t afford the extra

“If money is tight now with your income coming in, just how difficult would

things be if you weren’t earning?”





I get sick pay

“Select & Protect’s Mortgage Payment Protection Insurance policy pays

out on top of any sick pay. It provides extra income to meet the extra costs

incurred when you are off work as well as meeting the potential demands

of carer cover”





It doesn’t pay out so it’s not worth having

“Our product provider boasts a high level MPPI claims satisfaction, with

over 92% of all valid claims registered being paid”





I’ve got other insurance that covers me

“Unless you have an income protection policy, it is unlikely that you have

cover to protect your mortgage payments.”





I’ll get help from the Government

“Government support is limited and means tested.”

mortgage payment protection insurance









Objection handling

dealing with occupational related objections



It is common to receive objections from some customers in certain occupations. We recognise that it is important to

ensure that every customer is treated fairly and given all the facts to help them understand the need for the cover.



The following information may give your customers a greater understanding of a need for mortgage payment protection:





Police Teachers

Consider some of the following: Consider some of the following:

The biggest reasons for long-term illness in the The most common reasons for long-term illness

police are stress and depression in teaching are stress and depression

How is the customer’s salary made up? i.e. Teachers in mainly secondary education are on

overtime / unsociable hours / special duty two year fixed term contracts. Are they aware of

allowance - would this be covered by sick pay? what their sickness benefits are?

Officers may not receive full sick pay if an accident They will lose out on pay for any after school

is due to outside work activity i.e. regular amateur clubs if off on long-term sick leave. This can add

rugby / football a significant amount to a monthly wage





NHS staff Civil Service

Consider some of the following: Consider some of the following:

Loss of overtime will have a big impact on salary if No longer a “job for life” - a lot of streamlining of

the customer is off sick public service posts across the UK

The biggest reasons for long-term illness in the High rates of long-term illness caused by stress of

NHS are stress, depression and back injuries the job, long hours, etc.

Many nurses have been moved onto NHS Trust Many civil service jobs are now on fixed-term

contracts on a one or two year fixed term basis. contracts

Are they aware of the length of sick pay they are

now eligible for? Select & Protect Mortgage Payment Protection Insurance

does not restrict on occupation and is available to all.



Armed Forces

Consider some of the following:

Many are unaware that a Mortgage Payment

Protection policy will pay over and above any sick

pay that they receive

Armed Forces are an extremely hazardous

occupation and injuries whilst training can be

commonplace

mortgage payment protection insurance









Questions & Answers

Q I have an existing MPPI policy elsewhere but Q How much monthly benefit can I receive?

would like to transfer it to Select & Protect. Are

there any penalties? A Your monthly benefit must be at least equal to

your monthly mortgage repayment.

A No, because we believe in treating customers

fairly. Select & Protect’s Mortgage Payment The maximum monthly benefit you can select is

Protection Insurance will apply any exclusions or £2,500 or 125% of your mortgage repayment to

waiting periods from the date your existing policy help cover mortgage related expenses such as life

commenced. Any increase in cover will be treated or household insurance - whichever is lesser

as starting from the new start date.

Q Many insurers restrict cover to a % of salary,

Q Is the policy portable? what about this policy?



A Yes, if you decide to move to another lender in the A There are no income restrictions on this policy.

future, your MPPI policy with Select & Protect can

cover your new mortgage. This means that you

would not need to worry about initial exclusions Q How long can I receive my mortgage payments

periods or new pre-existing medical conditions

for?

which may apply if you started a new policy with

your new lender, although initial exclusions would A You will receive a maximum of 12 payments (or

apply to any increase in cover. until your mortgage is redeemed, whichever

comes first) for any one claim period. For an

Q Does it provide cover for the self-employed? unemployment claim, you are able to claim again

as long as you return to work for six months. For

A Yes, the self-employed can claim for an accident and sickness claim you would need

unemployment as well as accident and sickness. to be free of all symptoms and not receiving any

You need to provide evidence that you have medical treatment for 3 months before a claim for

ceased trading because you could not meet all the same condition would be made. However, if it

reasonable business and living expenses, have was an unrelated condition, you would only need

notified the HM Revenue and Customs and are to return to work for 30 days to be eligible.

registered as unemployed with Jobcentre Plus.

Q Is cover available for my partner?

Q Is there any other help available?

A Yes, if you have a joint mortgage agreement

A Yes - as well as paying your monthly benefit you then both you and your partner can be insured

will also get free independent and confidential provided that you both meet the eligibility criteria.

advice on finding a new job as well as how to

speed up your recovery. Should you have to give Q My partner earns more than me. Can I still take

up work to look after a sick relative from your

out a policy on my own?

immediate family as a carer, Select & Protect’s

Mortgage Payment Protection Insurance will pay A Yes, there is no limit on the maximum earnings for

your monthly benefit. you or your partner.



Q Can I get help from the Government?



A Government support is limited and means tested.


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