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                                                      FARMER                 Volume 11, Issue 6, November 2009



REGulAtinG AGRicultuRAl MARkEts:
A nEcEssity MAdE clEAR by cRisEs
                                                                                                          Health Info
over the past few years, the wto public Forum has become a major                                          in Restaurants
                                                                                                          Largely Ineffective:
opportunity for governments, non-governmental organizations, academics,                                   U.S. Study
                                                                                                          PAGE 3
businesses and students to come together to discuss issues regarding
the multilateral trading system.
This year’s Forum, the fourth edition, titled Global Problems, Global Solutions:                          News From
Towards Better Global Governance was held in Geneva from September 28 to 30. As                           the Hill
anticipated, agriculture was one of the hottest areas of debate.                                          PAGE 4

Together with farm groups from the European Union, Africa and Brazil, Canada’s dairy,                     Chicken Farmers of
poultry and eggs farmers were among the organizers of one of the sessions at this year’s                  Canada Release a
                                                                                                          Revised Edition of
Forum: Regulating Agricultural Markets: A Necessity Made Clear by Crises. The                             Safe, Safer, Safest
panellists included Oliver de Schutter (the UN Special Rapporteur on the Right to Food)                   PAGE 6
and Michel-Jean Jacquot (former EU agriculture negotiator during the Uruguay Round),
who discussed the need to establish international rules that would allow the development
of local and regional agricultural production and food markets in order to reduce dependence
on volatile world markets.                                                                                2009 agriwebinar
                                                                                                          Series Launched
The panellists also pointed out that food security would be better ensured through a                      PAGE 8
multilateral governance process that recognizes market power imbalances in the agri-food
chain. They also suggested that regulation of the agricultural and food markets, crucial
to ensuring access to food, rest on the establishment of a hierarchy of international treaties
and agreements reflecting the primacy of human rights, in particular the right to food.          FoR a wEEkLy UpdatE
Throughout the discussions, panellists questioned the direction of the WTO agriculture           oN tHE wto tRadE
negotiations and suggested that terms and conditions currently being negotiated should
                                                                                                 NEgotIatIoNS, VISIt
allow for the necessary policy space to use the regulatory and security instruments
needed for achieving food sovereignty and food security.                                         tHE CFC wEbSItE at:
Another interesting session on agriculture was organized by IFAP (the International              www.chickEn.cA
Federation of Agricultural Producers), titled: How Food Security and Sustainable                 aNd CLICk oN
Agriculture Will Change the Post Crisis Agenda of the WTO. Recent global developments
such as food security, climate change and the re-launching of the global economy are             Geneva Watch.
challenging the WTO Agreement on Agriculture – panellists in this session examined
possible responses to these challenges.
(Continued on page 2)



Publication Mail Agreement Number 40063043
                  FARMER
    tHE

    chicken

                                   Continued from page 1                         related to agriculture and farmers
                                                                                 around the world. One debate focused
                                   Ajay Vashee, president of IFAP, noted
                                                                                 on the spike and fall in commodity
                                   that he did not expect the WTO to solve
                                                                                 prices in 2007-2008. It was interesting
                                   climate change or establish a food secure
                                                                                 to observe one panellist using sophisti-
                                   world, but he did state that farmers
                                                                                 cated charts and data trying to prove
                                   expect the WTO not to block national
                                                                                 that speculation, if anything, played
                                   governments from implementing
                                                                                 only a minor role in that crisis, while a
          As we slowly             efforts to address these global chal-
                                   lenges. In response, Ambassador
                                                                                 subsequent panellist, using similar
                                                                                 sophisticated analysis, tried to prove
          emerge from one          David Walker, the new chair of WTO
                                   agriculture negotiations and a panellist
                                                                                 that speculation was a central factor in
                                                                                 the crisis.
          of the worst world       insisted that the Doha Round is part of
                                   the solution and that its conclusion is a     One area which received much agree-
          recessions in history,   necessary step before the international       ment among the various speakers in
          in part triggered by     community, insofar as the WTO, comes          many sessions was the negative role
                                   to grips with these other issues.             that bio-fuel programs have on agri-
          the collapse of the                                                    culture markets. It was repeatedly
                                   An interesting idea brought forward
          banking system           during this session was the coherence
                                                                                 stated in several panels that this program
                                                                                 represents one of the major distortions
          and of financial         between the WTO and other elements
                                                                                 brought into agriculture markets, and
                                   of international governance in agriculture,
          institutions, few need   such as the IMF, the World Bank, the
                                                                                 that the number one offender is the
                                                                                 United States with its corn-based ethanol
          much convincing          FAO or the G20 and how the WTO will
                                   seek coherence in its conclusions with
                                                                                 production. Many voices called for an
          that increased regu-     these other global governance structures.
                                                                                 immediate halt of these programs.

          lations in financial     Another session entitled: New Global
                                                                                 As we slowly emerge from one of the
                                                                                 worst world recessions in history, in
                                   Contract for Food and Agriculture: What
          markets is essential.    Can the WTO Contribute? organized
                                                                                 part triggered by the collapse of the
                                                                                 banking system and financial institu-
                                   by the IATP (Institute for Agriculture
                                                                                 tions, few need much convincing that
                                   and Trade Policy), an NGO based in
                                                                                 increased regulations in financial
                                   the U.S., which advocates fair and
                                                                                 markets is essential. Pascal Lamy,
                                   sustainable food, farm and trade systems
                                                                                 WTO Director General, stated during
                                   ended with the panel making the
                                                                                 one of the sessions that there is no
                                   following recommendations:
                                                                                 doubt in his mind that what the world
                                   >>To incorporate the right to food            economy needs most today is more
                                     as a guideline for policy making            market regulation.
                                   >>To promote multi-functionality              Many farmers in the audience listening
                                     as a role for agriculture                   to Lamy were likely asking themselves
                                                                                 the following daunting question: what
                                   >>To address price volatility through
                                                                                 other kind of crisis or catastrophic event,
                                     food reserves and a ban on excessive
                                                                                 in addition to the food crisis of 2007-2008,
                                     speculation
                                                                                 does Lamy need in order to become
                                   >>To regulate market power                    clearer on the need for more regulation
                                                                                 in agricultural markets? Hopefully, the
                                   >>To establish trade rules that build         coming year will be more enlightening
                                     on every country’s human rights             for him and, as such, we might all be in
                                     commitments                                 for a surprise next fall, at the fifth edition
                                   Many other sessions at the WTO                of the WTO Public Forum.
                                   Public Forum touched on issues



2
                                                                                                  FARMER
hEAlth info in REstAuRAnts
lARGEly inEffEctivE: u.s. study
a new study examining the impact of posting calorie information
in fast-food restaurants in New york City shows that, at least
among low-income populations, the additional data does nothing
to help consumers make more healthful choices.
The study, published in Health Affairs, a health care policy journal, examined
the receipts of more than 1,100 adults buying food at 19 fast-food chain outlets
located in similar neighbourhoods throughout New York and Newark, N.J. The             ConSumer
study compared the receipts from purchases made before a New York City law             outreaCH
went into effect in July 2008, requiring that fast-food restaurants post nutritional
information, and after. The receipts collected in Newark were used as a control        nAtionAl AGRicultuRE
group, as Newark has not passed such a law.                                            AwAREnEss confEREncE
The study found that 27.7 percent of the post-labelling, New York-based sample         the 10th National agriculture
who saw the calorie information at the restaurant indicated that the information       awareness Conference, held in
influenced their choices. Of these, about 88 percent indicated that they purchased     Saskatoon, Saskatchewan from
fewer calories in response to labelling.                                               october 5-7, 2009, had a strong
                                                                                       start with upwards of 130 people
However, a closer look at the actual calorie counts of their meal purchases showed     on hand in anticipation of Stephen
that the post-labelling, New York buyers purchased a mean number of 846 calories       Lewis’ appearance. the general
per meal after labelling was introduced compared with 825 calories before menu         theme of his talk was aimed
labelling was introduced. Meanwhile, the number of calories purchased in Newark        toward the plight of africa. He
before and after labelling did not appreciably change (823 calories before labelling   stressed that there needs to be
and 826 calories after). The results for saturated fat, sodium and sugar did not       a shift from food aid to agricultural
yield a significant difference before or after labelling was instituted.               development for africa to be
The sample populations were mostly minority and low-income, with almost half           sustainable.
of all respondents indicating they had no more than a high school education,           Some of the other major themes
given the increased risk of obesity and related health problems associated with        discussed at the conference
low-income and racially and ethnically diverse populations.                            included:
The researchers caution, however, that long-term changes in behaviour often are        > a “disconnect” between the
the result of repeated exposure to new information, ideas and habits. The study,         consumer and the farmer
conducted in a compressed timeframe, may not reflect changes brought about by
access to the information over a longer period.                                          - a patient sees their doctor
                                                                                         - a passenger hears their pilot
Published online by meatingplace.com                                                     - a consumer doesn’t see the
Author: Lisa M. Keefe                                                                      food producer
                                                                                       > buying food is intimate unlike
                                                                                         buying a house or car
                                                                                       > “organic truths”
                                                                                         -   viable but limited market
                                                                                         -   an emotional supplement
                                                                                         -   no added nutritional value
                                                                                         -   not all organic products are
                                                                                             truly organic

                                                                                       Continued on page 4



                                                                                                                               3
                 FARMER
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chicken
Continued from page 3

> sustainability will rely on producing
  what the consumer desires
                                          nEws fRoM
> traceability in the U.S. will be very   thE hill
  difficult because of a trust issue                                                    current Parliament, the opposition
  between the farmer and government                                                     parties, combined, have enough seats
> social media such as Facebook                                                         to make a majority.
  and twitter is the new medium for                                                     The NDP’s recent support allows the
  public awareness                                                                      Conservatives to keep governing and
> the “y” generation represents 14%                                                     the EI bill to progress. Although the
  of today’s consumer base (born                                                        Liberals wanted to fast track this
  1980-2000)                                                                            legislation through Parliament in the
                                                                                        hopes of eliminating the NDP’s reason
                                                                                        for propping up the government, it is
iPsos REid Poll foR ofAc:                                                               expected that the Conservatives will
> #1 concern among consumers -            Since the House of Commons                    introduce a second piece of EI legislation
  food safety (57%)                       returned on September 14th,                   that will extend parental benefits to
                                          there have been two attempts                  self-employed Canadians; a policy
> #2: animal care (14%)                                                                 change the NDP would have a difficult
                                          to topple the government. on                  time opposing.
> 62% of consumers would like to
  know more about food production         September 18th, the House of
                                          Commons voted on the budget
the driving theme throughout the                                         housE of coMMons
two-day conference was agriculture        Implementation bill that would
                                                                         stAndinG coMMittEE
in the classroom (aItC). Each             usher in budget measures
                                                                         on intERnAtionAl tRAdE
province had representation from          announced earlier in the year.
their respective aItC organizations,                                                    On October 6th, the House of Commons
most of which receive funding or          The bill passed, with 224 votes in            Standing Committee on International
in-kind donations from provincial         favour and 74 votes against. Both the         Trade held its first hearing on The
chicken boards. day 2 consisted           NDP and the Bloc Québécois voted              Defence of Supply Management at the
of workshops such as attracting           with the Conservative government,             WTO. The first witnesses to appear were
corporate sponsors, branding,             thus averting an election.                    Don Stephenson, Assistant Deputy
creating a team and building              This marked the first time that the NDP       Minister, Trade Policy and Negotiations
partnerships.                             has supported the minority conservative       and Gilles Gauthier, Director General
                                          government since it was elected last          and Chief Agriculture Negotiator.
                                          October. Jack Layton, leader of the NDP,      Department officials were asked about
                                          has indicated that he wants to support        the current state of negotiations and what
                                          the government until it passes an             it means for supply management. It was
                                          Employment Insurance bill that would          an opportunity for officials to reiterate
                                          provide between 5 to 20 more weeks            that their mandate is to preserve the
                                          of additional benefits.                       marketing choice for Canadian farmers,
                                                                                        while simultaneously promoting the
                                          On October 1st, the Liberals introduced       interests of export sectors.
                                          a non-confidence motion, which was
                                          defeated with 144 votes against, 117 votes    On October 8th, the Minister of Inter-
                                          in favour, and the abstention of the entire   national Trade, Stockwell Day, appeared
                                          NDP caucus. When a vote is “non-              before the committee to answer questions
                                          confidence” it requires a majority of         which were centered on whether or not
                                          votes in the House of Commons for             Canada would sign an agreement that
                                          the government to prove it has the            did not protect supply management.
                                          “confidence” of the House. In the             The Minister was clear in stating that
                                                                                        Canada would not sign if supply
                                                                                        management was not protected.
Concern among consumers
         Food SAFETY
                                                                                                           FARMER
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                                                                                           chicken

PoultRy REsEARch uPdAtE
The>Canadian>Poultry>Research>Council>(CPRC)>was>established>in>2001>                      When the birds were challenged with
by>the>five>national>poultry>organizations>in>Canada.>CPRC’s>mandate>is>to>                C. perfringens, enzyme supplementation
create>and>implement>programs>for>poultry>research>and>development>that>                   helped them maintain their optimal
address>specific>industry>needs.>                                                          growth by improving average daily
                                                                                           gain (59.5 vs. 56.9 g, P<0.05) in those
Ten research projects funded by CPRC       Current>Research                                consuming corn-based diets and FCR
have been completed. Outlined below        The researchers are looking at the              (1.83 vs. 1.90, P<0.05) in those
is a summary of one of those research      potential of a new generation of                consuming wheat-based diets.
projects. Additional project summaries     carbohydrase enzymes to break these
                                                                                           Related>Research
are available on the CPRC website          materials down into components that:
                                                                                           In another study, birds were fed a wheat/
(www.cp-rc.ca), in Canadian Poultry        1)>are easier to digest; 2) may promote
                                                                                           barley/soybean/canola meal diet with
Magazine and in other editions of The      the proliferation of beneficial bacteria
                                                                                           or without added flaxseed (no antibiotic
Chicken Farmer.                            in the gut; and 3)>may help protect
                                                                                           or coccidiostat). Addition of flaxseed
                                           poultry from Clostridium perfringens
EnzyMEs thAt                                                                               reduced growth performance, but
                                           (the causative organism of necrotic
                                                                                           the enzymes could largely reverse
ARE Good foR thE Gut                       enteritis (NE)).
                                                                                           these negative effects. Challenge with
Principal>investigator:>>                  The researchers first showed that the           C. perfringens at 14 days of age initially
Bogdan Slominski, University of Manitoba   enzymes can break down soybean meal,            impaired weight gain and FCR, however
Co-investigator: Gregory Blank,            canola meal and flax, and can decrease          during the grower phase (d 21-37),
University of Manitoba.                    the viscosity of flax-based products. Early     challenged birds compensated by
                                           animal tests showed that when birds             increasing their feed intake compared
Start>date: January 2005                   were fed diets without antibiotics or           to unchallenged birds. Enzymes
Final>report>received:>April 2009          coccidiostats, the enzyme supplemen-            improved FCR during this compensa-
Total>project>funding: $327,800            tation resulted in a small increase in          tory period.
(CPRC $82,900, Canadian Bio-               feed efficiency. The enzymes also slightly
                                                                                           Over the entire trial (0-37d), pathogen
Systems Inc. (CBS) $78,000, CBS            reduced the number of certain deleterious
                                                                                           challenge impaired FCR of birds con-
(in kind) $6,000, Manitoba’s Agri-Food     bacteria (Enterbacteriacea and coliforms)
                                                                                           suming the non-flaxseed diets (1.88 vs.
Research and Development Initiative        in the small intestine and increased the
                                                                                           1.82, P<0.05), whereas FCR improved
(ARDI) $160,900)                           ratio of lactic acid bacteria to E. coli in
                                                                                           in birds fed the flaxseed-containing
                                           the gut (it is thought that the products
Background                                                                                 diets (1.96 vs. 2.03, P<0.05). Enzyme
                                           of enzyme activity increase acidity in
Imagine feeding diets that improve a                                                       addition significantly improved FCR
                                           the gut making conditions more suitable
broiler’s feed conversion efficiency                                                       of the challenged birds in both dietary
                                           to beneficial bacteria such as lactobacilli
and that help it fend off diseases, all                                                    groups. Neither diet nor addition of
                                           thereby allowing them to out-compete
while reducing the need for commonly                                                       enzymes affected the incidence of
                                           other, deleterious bacteria such as E. coli).
used antimicrobials. Drs. Bogdan                                                           lesions from NE. The enzymes did not
Slominski and Gregory Blank, at the        More significant results were seen              significantly reduce mortality in the
University of Manitoba, have discovered    when birds were exposed to a strain             challenged birds.
that a certain class of enzymes may one    of C. perfringens known to cause NE
                                                                                           Conclusions>
day help poultry producers do just that.   in commercial poultry. In this experi-
                                                                                           The results of this research suggest that
                                           ment, birds were fed either corn or
Common poultry diets based on                                                              the enzymes can somewhat mitigate
                                           wheat-based diets that did not contain
corn, soybean, wheat and other plant                                                       the negative effects of C. perfringens
                                           antibiotics or coccidiostats. The addition
ingredients have a number of compo-                                                        challenge, especially when feeding
                                           of enzymes to the feed increased body
nents that are poorly digested. These                                                      wheat-based diets. The enzymes can
                                           weight of birds fed either diet at day
“indigestibles” can make digesta in the                                                    increase the nutritive value of diets
                                           40 (2.57 vs. 2.51 kg, P<0.01), decreased
gut thick (viscous), and can serve as                                                      containing flaxseed and can improve
                                           overall feed conversion ratio (FCR;
a substrate for a number of harmful                                                        post-challenge compensatory growth
                                           1.78 vs. 1.83, P<0.01), and, in those
bacteria and other organisms that,                                                         in birds fed these diets.
                                           consuming viscosity.
if left unchecked, can flourish and
increase the risk of disease.
                                                                                                                                        5
                   FARMER
    tHE

    chicken
    chickEn fARMERs of cAnAdA                                                                  EquiPMEnt
                                                                                               >>All equipment being brought into the
    RElEAsE A REvisEd Edition of                                                                 RA after cleaning and disinfecting
    Safe, Safer, SafeSt                                                                          (C&D) of the barn or when the birds
                                                                                                 are present must be free from visible
                                                                                                 organic matter.
    the Safe, Safer, Safest on-Farm Food Safety assurance program
                                                                                               >>Any equipment from another premise,
    manual has undergone a transformation. Replacing the 2005                                    not under common management, must
    version, which was released over four years ago, is a new                                    be cleaned and disinfected before
    manual which includes a renewed focus on biosecurity and                                     entering the RA (after the RA has been
    record keeping forms that have been combined with the animal                                 cleaned or during the grow-out).
    Care program to make implementation at the farm level easier.                              boots And clothinG
                                                                                               >>Clarification that barn-specific boots
                                                                                                 are not required during the clean-out
    These content changes, approved by           PERsonnEl tRAininG                              process.
    the CFC Board of Directors, were
    made based on feedback from farmers,         >>All staff must be trained and under-        >>Any clothing worn by farm workers
    provincial boards, national biosecurity        stand the Safe, Safer, Safest manual, its     in the RA that will be worn off the
    guidelines, and subject specialists.           objectives and the Standard Operating         premises must only be worn on
                                                   Procedures (SOPs) that relate to their        agricultural premises under com-
    The new manual will be circulated to           role on the farm.                             mon management.
    farmers via their provincial board offices
    over the coming months. In the new           >>A record of the training must be kept       >>Anyone other than farm employees
    manual, you’ll find a pamphlet describing      for each employee that has undergone          that are accessing the RA when birds
    the significant changes to the program,        training.                                     are in the barn, prior to shipment, must
    a poster that combined the new OFFSAP                                                        wear premise-specific coveralls when
    requirements and the Animal Care                                                             entering the premise or at the barrier
                                                 contRollinG AccEss                              of the CAZ and the RA.
    Program requirements, as well as a
    CD that contains all of the record           to thE fARM
                                                                                               >>HR: When a barn is being thinned,
    keeping forms in electronic format.          >>Each farm must have a farm diagram            catchers should wear premise-specific
    To help locate new information in              indicating the Controlled Access              coveralls and, if possible, the barn
    the manual, all of the modifications           Zone (CAZ), Restricted Area (RA)              should be first on the schedule that day.
    to requirements have been marked               and layout of the property.
    with a star.                                                                               >>Farm workers must wash or use a hand
                                                 >>The CAZ has been defined as only              sanitizer after collecting mortalities.
    While farmers should start implement-          the area around the barn that is
    ing the new requirements, auditors             maintained (i.e. grass cut etc). There      >>Farm employees must wash their
    will only begin auditing to these new          may be a larger area around the barn          hands and change into barn-specific
    standards at the start of A-97 (March          that people have limited access to,           boots and clean clothes/coveralls
    28, 2010). Continued certification will        but the CAZ must be maintained.               before accessing the RA if they have
    be dependent on the implementation                                                           been in contact with another poultry
    of the requirements covered in this          >>The roadway access points to the              operation that is not
    new edition.                                   CAZ must be identified with a sign or         under common
                                                   a physical barrier.                           management.
    There have been changes to existing
    requirements such as feed sampling,          >>There must be a barrier (physical or
    chemical testing in the waterline and          clearly identified line) separating the
    verification of the water treatment            CAZ and the RA in each barn.
    systems.                                     >>Air inlets require a barrier such as
    Listed below are the major modifica-           screens. Screens should deny access
    tions to the manual, sorted by chapter.        to the barn but still allow for normal
                                                   function of the inlets in winter
                                                   weather conditions.


6
                                                                                                     FARMER
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                                                                                           chicken
fEEd
>>Feed transfers, on the same farm, of        >>All of the equipment used in the
  medicated feed with a withdrawal              clean-out must follow the same
  period will be subject to the same            C&D procedures as the barn.
  requirements as feed transfers to
                                              >>Any equipment being moved off the
  another farm.
                                                premises, to a farm not under
>>Control measures used at the feed bin         common manage-
  level are only required for the switch        ment, must
  between medicated feed with a with-           first be
  drawal period and the next type of feed,      cleaned and
  not in between each and every load.           disinfected.
>>Feed samples can be maintained at           >>HR: If a period
  the feed mill or at the farm. If they are     of less than 14
  maintained at a feed mill that is not         days between
  FeedAssure certified, then the feed           shipping and
  mill must provide a letter of assurance       placement is
  indicating the length of storage.             unavoidable, then
                                                washing and
wAtER                                           disinfection should
>>Water obtained from surface sources           be performed.
  must be subject to ongoing water
  treatment.
                                              MEdicAtion usE
                                              >>The use of “own use
>> When treating the water with chemicals
                                                importation” medica-
   during the grow-out, the chemical
                                                tions and active pharma-
   level in the water must be verified
                                                ceutical ingredients are
   twice during the grow-out. When
                                                not permitted.
   using chlorine test strips, they must
   measure “free chlorine” and not            >>Clarification that all use of
   “total chlorine”.                            extra-label medication needs to be
                                                recorded on the Flock Sheet –
>>Farmers that use municipal water
                                                regardless if it is administered in the
  sources do not need to verify the
                                                water or in the feed.
  chemical concentration in the water
  twice per grow-out (unless additional       >>Clarification that all producers need
  chemicals are added at the farm) but          to record the information on the
  they still need to clean/disinfect the        Flock Sheet, not just those shipping
  water lines in between flocks.                to federal plants.
>>Water treatment systems do not              disEAsE MAnAGEMEnt
  need to be tested once per year, as
  this verification is already performed      >>Mortalities must be disposed of outside
  twice per grow-out.                           of the RA including any anterooms
                                                that are designated as the CAZ. Freezers
clEAninG And                                    are allowed in the anterooms as a
disinfEctinG                                    disposal method. The disposal area
                                                must be located to prevent contami-
>>An expanded list of equipment                 nation of feed and water sources and
  (e.g. barn boots, mortality buckets)          must be maintained to prevent rodents/
  has been added to the list of equip-          scavengers from accessing the mortality.
  ment to be cleaned (and disinfected)
  between flocks.                             >>Each farm must have a written
                                                Emergency Response/Self-Quarantine
>>Clarification has been added that             protocol.
  barns can be aired out during the
  cleaning phase.
                                                                                                              7
                    FARMER
    tHE

    chicken


    2009 AGRiwEbinAR sERiEs lAunchEd
    From october 2009 to March 2010, the Canadian Farm business
    Management Council (CFbMC) is hosting a live, interactive
    webinar every Monday at noon (ESt) on various topics. all the
    agriwebinars are FREE and will be archived in case you miss
    the live broadcast and/or wish to revisit a topic.

    whAt is An                                     “The nice thing about Agriwebinar is
                                                   that you take it with you when travelling
    “AGRiwEbinAR” AnywAy?
                                                   in the winter and you don’t lose out on
    An agriwebinar (web + seminar on               interesting topics.”
    agriculture) is a great way to learn                                                        partners, the Council is fulfilling a
                                                   The 2009/2010 Agriwebinar Schedule           significant role in nurturing a thriving
    from experts without having to travel.
                                                   is heavily based on feedback and covers      Canadian agriculture industry.
    Billed as “an opportunity to turn              topics and issues that include:
    information into insights”, the series                                                      The Council’s wide range of information
                                                   >>Global agricultural outlook                products such as CD-ROMs, books and
    is in its 5th year. Since 2004, over
    6,000 producers and farm management            >>Energy and environment stewardship         DVDs cover topics of relevance to farmers
    professionals have participated in over                                                     such as biotechnology, succession
                                                   >>Agri-tourism                               planning, marketing, human resources
    60 Agriwebinars. These individuals
                                                   >>Organic farming                            and finance.
    have been able to connect with the
    industry’s leading thinkers and innovators     >>Stress management                          The Council can be found at
    through this unique online conference          >>Succession                                 www.farmcentre.com, their nationally
    series.                                                                                     award-winning resource website.
                                                   >>Beef marketing
    fRoM thE PRoGRAM flyER
                                                   About thE wEbinARs
    “These days, sorting through the
    avalanche of information can be a              >>Each presentation is one hour long,            SENd US yoUR
    daunting task, especially in agriculture.
    That’s why participating in an Agriwebinar
                                                     with 20 minutes allocated for questions
                                                     and answers.                                    FEEdbaCk!
    from Canadian Farm Business Man-               >>Simultaneous translation is offered in
    agement Council makes such good
                                                                                                            cfc office:
                                                     English and French.
    business sense. It’s an opportunity for                                                           1007-350 Sparks Street
    you to connect and interact directly           >>A dial-up or high-speed Internet                    tel: 613-241-2800
    with leading thinkers, innovators,               connection is required.                            Fax: 613-241-5999
    producers and educators from Canada            For a complete list of speakers and                   www.chicken.ca
    and the United States.”                        topics for the 2009/2010 series as well
                                                   as an archive of past webinars, visit
                                                                                                               Editor:
    tEstiMoniAls                                   www.agriwebinar.com.                                     Marty brett
    “I think [Agriwebinar.com] is already                                                              mbrett@chicken.ca
    an extremely well developed program            thE wEbinAR sERiEs host                                 613-566-5926
    and system. I appreciate the reminder          The CFBMC is the only national
    by email. Plus it is very easy to access.”                                                          Graphic designer:
                                                   organization in Canada devoted
                                                   exclusively to developing and distributing          Stephanie St.pierre
    “Agriwebinar is an innovative way of
    presenting information to listeners on         advanced farm management information.              sstpierre@chicken.ca
    topics of interest. The program is certainly   Supported by Agriculture and Agri-Food                  613-566-5910
    one I will continue to subscribe to.”          Canada and a growing number of private

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