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CHERRY

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									CHERRY
ANNUAL INDUSTRY REPORT 07 | 08
ANNUAL INDUSTRY REPORT 07 | 08




Cherry industry
2007/08 investments
strengthen industry
Overview
The cherry industry has increased                though market access has not yet been          Plan which is currently being finalised.
its R&D levy and established a new               achieved. However, Australia has been          The major expansion in production
marketing levy to achieve increased              granted access for mainland cherries by        forecast over the next few years will
benefit from a very focussed R&D                 the USA after notification that the recently   necessitate an effective marketing
program and put in place a new marketing         tabled Queensland Fruit Fly (Qfly)             program in both domestic and export
program for the industry. Following an           cold disinfestation research has been          markets. The introduction of the new
industry vote on the issue, the R&D              accepted. This positive result should see      cherry marketing levy will assist this
levy was increased from 1 cent per kg            mainland Australian cherries able to be        process.
to 4 cents per kg together with a new            shipped to the USA in the near future
marketing levy of 3 cents per kg. This was                                                      The seven fold increase in the overall
                                                 once appropriate processes have been
in place prior to the 2007/08 harvest.                                                          levy has necessitated an increased
                                                 concluded.
                                                                                                workload for both CGA and members of
However, with larger than average crops          The recent cherry consumer research            the Industry Advisory Committee (IAC).
anticipated and continued lack of access to                                                     Continued support from members of the
                                                 project has provided some invaluable
some key export markets, Cherry Growers                                                         cherry industry will ensure a successful
                                                 insights into consumer perceptions
Australia (CGA) requested consideration                                                         outcome for the industry.
                                                 of cherries such as price, packaging,
by Horticulture Australia Limited (HAL) for
                                                 quality, usage occasions and purchasing
the industry to utilise funds immediately                                                       For more information contact
                                                 behaviour, which will greatly assist           Bradley mills, hAL industry services
before the required reserve levels were
                                                 with developing an industry marketing          manager
achieved. It was also agreed that a
                                                 program. This information has helped to        t 0408 635 465
small public relations program would be
implemented over 2007/08.                        develop the 2008–10 Cherry Marketing           e bradley.mills@horticulture.com.au

A review of the cherry industry’s current
strategic plan in May 2007 assessed
the industry’s priorities for future activity.
These priorities have been incorporated
into a draft plan with new strategies and
actions being developed.

As expected, the strategic plan review
reaffirmed that the major strategic priority
for the cherry industry is to achieve
market access to key export markets
such as China and the USA, but also
to regain access to the Taiwan market.
Considerable effort has gone into fruit
fly disinfestation research, market visits,
submissions to Taiwanese authorities etc




 These projects have been funded by HAL using the dried grape levy voluntary contributions from industry with matched funding
These projects have been funded by HAL using the cherry levy and/orand/or voluntary contributions from industry with matched
                                          funding from Government Government.
                                     from the Australianthe Australianfor all R&D activity.
    PrOgress in nAtiOnAL Breeding
    PrOgrAm
The National Breeding Program is              varieties also experienced rain followed      selected and grafted for inclusion in the
developing superior cherry varieties          by hot weather. These adverse weather         National Cherry Evaluation Program.
that are locally adapted to address key       conditions enabled evaluation of rain         Grafted trees of last season’s selections
industry issues.                              crack resistance of approximately 30 per      will be available to trial participants in
                                              cent of breeding lines.                       winter 2008.
Many imported varieties currently grown
in Australia lack widespread adaptation       Progress included the selection and           Of the currently released varieties, Sir
to local climatic conditions, resulting in    evaluation of 852 lines. A further 45 lines   Douglas continues to perform well in a
poor and inconsistent yields. Quality         demonstrated good potential, 90 per cent      range of locations and its early maturity
and agronomic issues including rain           of these were being evaluated for the         (one week before Stella) can offer a
crack susceptibility and small fruit size     first time.                                   market advantage. Sir Hans rates highly
further constrain the industry’s ability to                                                 in terms of cropping and fruit size but can
consistently deliver large quantities of      A large number of new seedlings were          be affected by nose cracking and fruit
high quality fruit to market.                 evaluated as a new block came into            softness. Dame Nancy is a very large
                                              production.                                   and impressive white cherry.
Ultimately this project’s outcomes will
provide increased profitability and a         In late 2007, the National Evaluation         This CY02001 project concluded in
competitive advantage for Australian          Committee inspected fruit and trees from      January 2008; it will be continued in
growers.                                      the National Cherry Breeding Program          project CY07000 (see report page 12).
                                              at the South Australian Research and
The 2008 season was again good in                                                           Project Cy02001
                                              Development Institute (SARDI) Lenswood
terms of fruitset and quality due to                                                        For more information contact:
                                              Research Centre.
mainly favourable weather conditions.                                                       darren graetz, sArdi
Pre-season rain damaged some early            Several lines performed well in secondary     t 08 8303 9362
lines, whilst green and late season           evaluation trials and a further two were      e graetz.darren@saugov.sa.gov.au



OPTIMISING CROP LOAD AND FRUIT SIzE
A recent project developed a simple           shapes, trunk circumference and trunk         Trunk circumference was the preferred
model based on canopy volume – and            cross-sectional area – were investigated      model as it was shown to be simple and
therefore potential yield – which aids        to determine their applicability to the       relatively accurate. The model explained 73
orchard management decisions to               cherry industry, along with other variables   per cent of the variation between fruit size
optimise fruit size and yield.                thought to influence fruit size.              and yield in Gisela 6 rootstocks, 62 per cent
                                                                                            in Mazzard-F12/1 and 22 per cent in Colt
Orchard profitability is dependent on         Field work was undertaken on
                                                                                            rootstocks. A ready reckoner outlining the
the yield per hectare and the fruit size      commercial orchards in Victoria at Silvan,
                                                                                            methodology for crop load assessments
distribution of the crop. Cherries 26mm       Wangaratta, Tatura, Yarck and Euroa in
                                                                                            and applicability to determining planting
and above command higher prices, have         2006 assessing Lapins on Mazard-F12/1,
                                                                                            distances was constructed.
high soluble solids, excellent flavour, and   Colt and Gisela 6 rootstocks. Firstly the
a decreased likelihood of mechanical          potential crop loads were estimated, the      At high croploads, subjective assessment
damage at or post harvest. However, the       orchard managers’ perceptions of crop         of crop load by orchard managers
increased use of dwarfing rootstocks,         loads ascertained, and plant growth           concurred with objective assessments
which have a tendency to over crop if         characteristics recorded. A second field      after harvest 46 per cent of the time,
not managed carefully, may limit the          visit at harvest determined yield and fruit   highlighting the need for such a tool to
                                              size distribution, and measured extension     aid management decisions.
grower’s capacity to grow fruit in the most
                                              growth characteristics.
profitable size ranges.                                                                     Project Cy06006
                                              Of all the variables thought to influence     For more information contact:
Ideally, estimators of canopy volume
                                              fruit weight, shoot leaf length was the       Charlotte Brunt
should be easy to measure and reliable.
                                              only one shown to contribute positively.      swinburne university of technology.
Models used for other tree fruit crops –      An increase in the size of fruit clusters     t 02 9215 7313
including calculations based on conical       decreased average fruit size.                 e cbrunt@swin.edu.au


                                                                   2
DEvELOPMENT AND IMPLEMENTATION OF A bIOSECURITY
PLAN FOR THE CHERRY INDUSTRY
Australia’s geographic isolation has, in         minimising these risks.                         (PHA), HAL, the Australian Government,
the past, provided a degree of natural                                                           state and territory governments, and
                                                 As such, the Cherry Industry Biosecurity
protection from exotic threats. Australia’s                                                      others with technical expertise.
                                                 Plan is the blueprint for providing the best
national quarantine system has also
                                                 possible protection against exotic plant        The biosecurity plan will put the cherry
helped to prevent the introduction of
                                                 pest incursions and covers:                     industry in a better position to maintain
harmful exotic threats to the cherry
                                                 • the highest risk pests of cherries            domestic and international trade,
industry. Rapid increases in overseas
                                                                                                 negotiate access to new markets and
tourism, imports and exports, mail and             (threat identification and analysis)
                                                                                                 reduce the social and economic costs of
changing transport procedures as well as         • how the industry guards against exotic        pest incursions to both growers and the
the potential for pests to enter via natural       pests (risk mitigation activities)            wider community.
routes, mean that relying on quarantine
                                                 • how the industry will know when an
measures is not enough.                                                                          PHA will work closely with industry and
                                                   exotic pest has arrived (surveillance)
                                                                                                 government to review and update the
To ensure the cherry industry has the            • how the industry deals with exotic            plan, ensuring they contain the most
capacity to respond effectively to exotic          pests if they are found (contingency          current information and strategies to
pest threats, a biosecurity plan has been          plans)                                        protect industry and assisting with
developed and was launched at the 38th                                                           implementation. The Cherry Industry
National Cherry Conference in August             A collaborative approach between
                                                                                                 Biosecurity Plan is available via the PHA
2007.                                            industry, government and the community
                                                                                                 website www.phau.com.au, or from HAL.
                                                 and building partnerships is essential
The biosecurity plan is a vital step for         to make biosecurity truly effective. The        Project Cy07005
the future sustainability and viability of       development of the cherry industry
                                                                                                 For more information contact:
the industry as it provides a mechanism          biosecurity plan was guided by the              sharyn taylor,
for industry and government to actively          Industry biosecurity Group (IbG).               Plant health Australia
determine pest threats, analyse the risks        Members of the IbG included key industry        t 02 6260 4322
these pose and assess procedures for             representatives, Plant Health Australia         e staylor@phau.com.au




   AN OvERvIEw OF CHERRY’S NUTRITIONAL bENEFITS
   A review of the components of fresh           of antioxidant levels in different cherry      them an excellent K:Na ratio. Dietary
   sweet cherries, their efficacy in the         varieties which indicates potential to         guidelines recommend that we consume
   body, and the fruit’s nutritional benefits    breed and develop cultural practices to        less salt.
   has been completed.                           increase the level of antioxidant activity.
                                                                                                while the concentration of vitamins A
   Current per capita sweet cherry               Sweet cherries provide an excellent            and E are low in sweet cherries, they
   consumption in Australia is not very          source of fructose which is absorbed           do have relatively high levels of vitamin
   great. However production is expanding        slowly in the digestive system resulting       C. Humans cannot manufacture this
   rapidly, resulting in potential for greater   in a low glycemic index. This can aid in       vitamin, which is used by the body as an
   consumption which would make the              the prevention and control of obesity.         antioxidant.
   nutritional impact of cherries more           Fluctuations in blood glucose levels are
   significant.                                                                                 The leading causes of death and
                                                 avoided, thus making sweet cherries
                                                                                                disease, especially in affluent and rapidly
   The consumption of foods rich in              an excellent fruit for diabetics or those
                                                                                                developing countries, are nutrition
   antioxidants has been linked to the           suffering from hypoglycemia.
                                                                                                related. Cherries have the potential
   prevention of a number of degenerative        Sweet cherries provide significant             to provide a valuable contribution to
   disorders, including cardiovascular           quantities of calcium compared to              nutritional intake.
   disease, dementia and some cancers.           other fruit. Calcium is important for the
   While sweet cherries provide only a                                                          Project Cy07006
                                                 development and maintenance of sound
   moderate total antioxidant contribution,      bones and teeth and the prevention of          For more information contact:
   compared to other fruit crops they have                                                      Gordon Brown, Scientific Horticulture
                                                 osteoporosis.
   many different antioxidant components                                                        Pty Ltd
   giving a broad range of antioxidant           Cherries are a rich source of potassium        t 03 6239 6411
   activity. Further, there is a wide range      and are very low in sodium, giving             E gordon@scientifichorticulture.com.au



                                                                      3
    Cherry PuBLiC reLAtiOns CAmPAign
A new national PR and communications            Female grocery buyers from urban/
program was established this year to            suburban areas and family oriented
generate awareness for cherries and             individuals who have school aged children
educate consumers on the different ways         were the primary target audience for this
to use cherries and their nutritional values.   campaign. The secondary audience
                                                are self focussed urban/suburban pre-
Coverage appeared in major metropolitan
                                                family adults.
and national newspapers including
The Weekend Australian, The Sydney              Key messages included:
Morning Herald, Sun Herald, Sunday
                                                • The cherry season is upon us with
Telegraph, The Adelaide Advertiser, The
                                                  mouth-watering fresh cherries
Age and The Hobart Mercury reaching a
                                                  available in abundance.
combined audience of over 4.7 million.
                                                • Luscious, red, ripe Australian cherries
Online coverage reached a potential
                                                  are filling up shelves in shops across
monthly unique browser audience well in
                                                  the country.
excess of 5.5 million.
                                                • Their lingering sweet smell will arouse
The key objective of the campaign was             the senses as you walk down the shop
to build a desire for Australian cherries                                                      Cherry coffee martini
                                                  aisles!
among consumers.
                                                                                               of recipes, including a cocktail, starters,
                                                Media kits consisting of a glass bowl,
The program had to consider the                                                                main meals, desserts and preserves.
                                                cherries, a cherry pitter and media
following issues:                               release were sent to 129 media                 Five recipes were selected for production
• Consumption of cherries is lower in the       nationally. The response to the media          and photography. These were Cherry
  under 40 age brackets;                        drop was extremely positive with many          Coffee Martini, Goats Cheese and Rocket
• Cherries are considered an occasional         people commenting on how absolutely            Salad with Cherry Dressing; Lamb and
  special treat by consumers, not an            delicious the cherries were.                   Cherry Tagine; Cheesecake in a Glass with
  everyday enjoyment;                                                                          Cherry Compote; and a Cherry Chutney.
                                                The development of new recipes was
• Consumers find cherries a special treat       important to demonstrate the versatility of    The program conducted in 2008/09 will
  and are very motivated by price when          cherries in cooking. Food stylist and recipe   be built on the success of this campaign.
  making the purchase decision.                 developer Kristin Buesing created a series
                                                                                               Project Cy07500
                                                                                               For more information contact:
                                                                                               david Chenu, hAL marketing manager
                                                                                               t 02 8295 2300
                                                                                               e david.chenu@horticulture.com.au




Crumbed goats Cheese and rocket salad


                                                                     4
   imPrOving COLd disinFestAtiOn
   OF AustrALiAn Cherries
A short-term high carbon dioxide (CO2)        Carbon dioxide is a natural component          storage quality to normally stored fruit
treatment at low temperature has been         of air and is widely used in the storage of    after two weeks storage and a simulated
demonstrated to reduce the time in cold       other horticultural crops such as apples.      shelf life. No symptoms of CO2 injury
disinfestation.                               It is important that any potential treatment   were observed.
                                              is not only effective at killing the Qfly
Queensland fruit fly (Qfly) is a major                                                       Project Cy07011
                                              larvae in cold storage, but the treatment
quarantine pest for many Australian           does not affect cherry quality after           For more information:
cherry producers, particularly as             storage and shelf life.                        John golding, nsw department of
treatment to combat any potential                                                            Primary industries
infestation can often affect fruit quality    Rons and Sweetheart cherries were used         t 02 4348 1926
and marketing flexibility.                    in Qfly disinfestation trials in 2007-08.      e john.golding@dpi.nsw.gov.au
                                              Fruit were infested with Qfly larvae and
This project follows on from the              the cherries were treated with 95 per cent
successful results of a previous HAL          CO2 at 3oC for varying lengths of time
project (CY06005) which showed the            before storage in regular air at 3oC. The
potential of high CO2 treatment in            results showed there was a significant
combination with cold treatment (0oC) to      increase in Qfly larvae mortality in the
increase the mortality of Qfly larvae.        combined CO2 and cold treatment.
All disinfestation research in this project   Storage trials were conducted on Rons,
was conducted at 3oC. Although this is not    Bing, Stella and Lapins cherries in
the recommended storage temperature           November 2007. Fruit were treated with
for long term storage, it was assessed to     high CO2 for 0, 1, 2 and 3 days before
demonstrate the worst case scenario of        storage in air at 3oC. Preliminary analysis    Cherry fruit on Queensland fruit fly (Qfly)
any potential disinfestation treatment.       showed CO2 treated fruit had similar post-     cages at nsw dPi



APPLICATION FOR FULL REGISTRATION OF GIbbERELLIC ACID
IN CHERRIES
An application for full registration of       response in fruit size, fruit firmness, and    colour of fruit maturity.
gibberellic acid (GA) has been submitted      stem pull force.
to the APvMA (Project CY07018) as an                                                         The submission to the APVMA required
                                              Two field trials conducted in 2001 and         the preparation of a full data summary
extension of an earlier project (CY05011)
                                              2006 with GA at 10ppm showed a
which evaluated gibberellic acid for                                                         and overview in the required format,
                                              positive response in fruit firmness and
improving the colour, firmness and size of                                                   preparation of the application form and
                                              stem pull force. These reports were
cherries.                                                                                    a product use overview including OH&S,
                                              adapted for submission to the APvMA. A
A full submission was prepared for the        final trial on Regina cherries in Tasmania     chemistry and manufacturing, residue
APvMA seeking full registration of GA as      in 2008 at 10 and 20ppm showed a               statement plus preparation of the data
a preharvest treatment to improve fruit       positive response in fruit firmness, size      protection list. The application to the
firmness, brightness and fruit size.          and brightness.                                APvMA was completed in May 2008.

Two replicated field trials with GA           Eight studies conducted by Cherry Net in       Progress of the application through the
were conducted under project                  2002–05 showed varying responses to            APvMA process will be monitored.
CY05011 at application rates of 10 and        GA at 15–20ppm. The data was collated
20ppm, providing positive data on fruit       and analysed, and a full report completed      Project Cy07018
size from two trials, and on fruit firmness   suitable for submission to the APvMA.
                                                                                             For more information contact:
from one trial.
                                              The ultimate submission is seeking             Les mitchell
One field trial was conducted in 1993 with    approval for an application rate of            t 03 5821 2021
GA at 20ppm. This showed a positive           10–20ppm applied at the green straw            e les.mitchell@agrisearch.com.au


                                                                   5
   COmBined Fruit grOwers tAsmAniA And
   Cherry grOwers AustrALiA industry
   deveLOPment OFFiCer
The Cherry Growers Australia (CGA)             and tools to assist growers in meeting the
strategic plan and the Fruit Growers           requirements of various export markets.
Tasmania (FGT) operational plan have           The manual will also include export spray
identified the need for regional industry      guides that are developed and reviewed
development officers to effectively            on an annual basis.
achieve research, development and
                                               ‘working Towards Quality’ has been
extension issues. The close relationship
                                               the 2008 theme for the national cherry
and natural affiliations between CGA and
                                               industry, and a series of presentations
FGT has allowed this position to operate
                                               and workshops occurring in each
effectively at a local and state level for     state. In May 2008 cherry researcher,
several years. However the past twelve         Matt whiting, from washington State
months has seen this position expand           University presented to the Tasmanian,
to have a greater national focus for the       Victorian, South Australian and New
cherry industry.                               South Wales cherry growers on
The project’s national focus over the past     pollination, fruit set and shedding and
twelve months has been improving the           crop load management. The ‘working
                                               Towards Quality’ series will be expanded
awareness of the issues surrounding
                                               on with two workshops scheduled in
export, in particular maximum residue
                                               each state with John Morton from Oregon
limits (MRL’s), chemical use and                                                            road show, may 2008 – Chapmans’
                                               Cherry Growers in August 2008.
protocols. A new export manual is due for                                                   orchard in silvan victoria
release to all growers in August 2008. This    At a local and state level the project
manual will include a variety of information   is committed to issues such as export
                                                                                            market maintenance and export market
                                                                                            access and development, increased
                                                                                            production and profitability, maintaining
                                                                                            protection from quarantinable pests
                                                                                            and diseases, facilitation of research
                                                                                            and development, maintenance
                                                                                            of an adequate skilled workforce and
                                                                                            encouragement of industry alliances.
                                                                                            The IDO continued to support the
                                                                                            implementation of best practice
                                                                                            through organising training, field days,
                                                                                            newsletters and conferences, such as the
                                                                                            annual Tasmanian May conference. The
                                                                                            IDO also provided relevant information
                                                                                            for the control of pest and diseases,
                                                                                            particularly in relation to export market
                                                                                            requirements through the development
                                                                                            of spray programs, organised residue
                                                                                            testing and applied for relevant permits
                                                                                            through APvMA for the industry.

                                                                                            Project mt07058

                                                                                            For more information contact
                                                                                            Anna steinhauser, Fruit growers
                                                                                            tasmania inc
                                                                                            t 03 6266 4305
Cherry field day                                                                            e anna@fruitgrowerstas.com.au


                                                                   6
    Cherry COnsumer reseArCh 2007/08
Consumer research undertaken to gain        The current generation is seen to have       as well as being aware of need for
an understanding of how and why people      higher expectations of fruit than previous   convenience, portability and ease of
purchase and consume cherries has           generations, increasing fruit consumption    preparation.
indicated that the industry needs to look   but also impacting consumers purchasing
for new opportunities to encourage new      behaviour, buying more often but             Consumers viewed cherries as a summer
purchasing behaviour.                       in smaller quantities to ensure the          fruit – which includes mangoes, other
                                            freshness of the fruit.                      stone fruit and berries. Though cherries
Focus groups were held in Sydney and
                                                                                         are viewed as more special than other
Melbourne with key target audiences to      Research shows there is a significant
gain insight and understanding of the                                                    fruits -veering towards exotic/tropical or
                                            opportunity to help consumers select
following research objectives:                                                           even standing alone. Cherries are not
                                            and purchase fruit through visual
                                            presentation. when buying fruit, most        eaten for food but for pure enjoyment.
• To examine any barriers to cherry
  purchase and consumption and how          consumers will purchase based on what        Most respondents acknowledged the
  the industry might be able to overcome    attracts them in-store.
                                                                                         varying price across the season but were
  these barriers
                                            It is recommended that the industry          not sure why it seems to change often
• To investigate possible strategies to     looks for opportunities to encourage         mid-season. Most acknowledged bitterly
  increase purchase and consumption of      spontaneous purchase e.g. tasting,           that the price goes up over Christmas.
  cherries                                  usage ideas, storage, advice etc.
                                                                                         The majority were clear about what they
• Packaging options
                                            In addition, the importance of               pay on average ($6–$10 a kilo) and their
• Eating opportunities e.g. recipes, food   consistent quality cannot be overstated.     threshold ($12–$15 per kilo).
  ideas                                     Presentation is a key factor in purchasing
• Positioning territories for the           cherries as the decision to purchase is      beyond the threshold the majority
  development of communications             typically an impulse buy.                    won’t buy, whilst ‘lovers’ buy in smaller
                                                                                         quantities.
Key values and imagery suggest cherries     There is a need for simple education –
are a more adult type pleasure – special,   seasonality, how to select, use, prepare     Most common substitutions when price
expensive, rich.                            and stimulate other usage/recipe ideas       is too high are other ‘treat’ fruits
                                                                                         e.g. blueberries, raspberries, mangoes
                                                                                         (and grapes).

                                                                                         The health properties of cherries were not
                                                                                         known by many respondents. The fact
                                                                                         that cherries are high in antioxidants is
                                                                                         only known by a minority of respondents.
                                                                                         There is an opportunity to educate
                                                                                         consumers about the health properties of
                                                                                         cherries as an essential support element
                                                                                         and strong reinforcement at point of
                                                                                         purchase.

                                                                                         The promotion of recipes, sampling,
                                                                                         trialing new packaging and maxamising
                                                                                         cherry in-store presentation would all
                                                                                         contribute to a successful marketing
                                                                                         campaign.

                                                                                         Project Cy07017

                                                                                         For more information contact:
                                                                                         david Chenu, hAL marketing manager
                                                                                         t 02 8295 2300
                                                                                         e david.chenu@horticulture.com.au


                                                                7
    generAtiOn OF dimethOAte And
    FenthiOn residue sAmPLes tO mAintAin
    mArket ACCess
To maintain as many essential legal uses        fruit, persimmons, tomatoes, capsicum,         undertaken comparing the residue levels
of dimethoate and fenthion as possible          cucumber and zucchini.                         of post-harvest treatment from spraying
following the review by the Australian                                                         and dipping.
                                                MT06022 is a multi-industry project
Pesticides and Veterinary Medicines
                                                with the pre and post harvest residue          The results from the first year’s trials
Authority (APvMA) of fenthion and
                                                studies conducted over two seasons.            will be collated and assessed before
dimethoate.
                                                The project is close to the end of its first   being reviewed by the project team and
The APVMA is re-evaluating pesticides           year. All field trials and sample analyses
                                                                                               discussed with representatives from the
as part of its Chemical Review Program.         are near completion and all necessary
                                                                                               APvMA.
The re-evaluations are undertaken to            monthly reports have been received and
ensure they meet current standards of           approved by HAL.                               Depending upon the trial results and
safety and performance. As part of this         In addition, the potential for lower doses     outcomes of discussions with the APvMA
process both dimethoate and fenthion            of dimethoate, applied post harvest,           the trial program planned for the second
are being reviewed. In order to effectively     to provide fruit fly control equivalent        year may be amended, i.e., tailored and
review these compounds the APVMA                to the current 400ppm rate are to be           targeted toward those uses for which
requires trial data that reflects current       explored on edible skinned commodities.        more extensive residue data is required.
Australian use patterns. MT06022 is             These trials will be undertaken in
aimed at generating the data needed to                                                         This research is being conducted by
                                                tomatoes (through a vC from the bowen
meet APvMA requirements.                        District Growers) and two vegetable            Agronico Research, managed by AKC
                                                commodities. If these trials indicate          Consulting (Kevin Bodnaruk) and
Indications from preliminary industry           lower doses are effective, further studies     administered by HAL as part of the
assessments suggest that some uses              may be required to satisfy quarantine          Horticulture Industry’s Market Access
for dimethoate and fenthion may be              security requirements to access                Strategic R&D Plan.
withdrawn due to either a lack of suitable      important markets. In the event that
residue data or potential dietary intake                                                       Project mt06022
                                                lower doses are deemed effective, further
concerns following the APvMA review.            consultation will be conducted with            For more information contact:
This possibility is particularly critical for   edible skinned commodities, including          Brad wells, hAL Plant health manager
post-harvest uses on commodities with           persimmons, to determine priorities and        t 02 8295 2300
edible peel, such as stone fruit, pome          available funding. Studies are also to be      e brad.wells@horticulture.com.au




                                                                      8
                                          FRUIT GROwERS
FACILITATING                                                                             IMPLEMENTING
                                          TASMANIA ANNUAL
INDUSTRY                                                                                 A NATIONAL
                                          CONFERENCE
COMMUNICATION                             The 2008 Fruit Growers Tasmania (FGT)
                                                                                         CHERRY
vIA TREE FRUIT                            Annual Conference, held at Strahan             EVALUATION
                                          village, was our most successful to date
MAGAzINE                                  with conference registrations up 30 per        PROGRAM
                                          cent on last year.                             The National Evaluation Program is
Tree Fruit magazine has been
                                          The event was well attended by growers         part of the ongoing Australian Cherry
an important addition to the
                                          from the Tasmanian industry but also           breeding Program.
communication strategy for Cherry
Growers of Australia Inc (CGA) and is     from other states, reinforcing the national    Through the National Evaluation
                                          appeal and credibility the FGT Annual          Committee this project continues to:
now well received by growers.
                                          May conference now has.
CGA has utilised this media as the                                                       • improve the evaluation process for
                                          Two guest speakers attended the                  potential new varieties to ensure
official industry communication journal
                                          conference from overseas. Matthew                only high quality varieties are
since September 2004. At that time        whiting from washington State University         released from the breeding program
the industry sought a mechanism to        and Earnscy Weaver, a private consultant
effectively, efficiently and regularly                                                   • implement simple and effective
                                          from Central Otago, both provided
                                                                                           evaluation of any current or new
communicate with grower levy payers.      valuable information to the delegates and
                                                                                           varieties.
Tree Fruit magazine was selected and      were exceptionally well received. Many
continues to be used to report on the     local and interstate speakers attended         • distribute new varieties to all
activities of the cherry levy program     the event and raised the profile of the          growing regions for growing and
and CGA.                                  May conference significantly within the          evaluation, and
                                          industry.                                      • maintain a database of material
Through regular reports from the
                                          The May conference is becoming                   received from the evaluation
President and Secretary, CGA has                                                           process.
                                          synonymous with excellence in
been able to keep growers abreast of
                                          information, skills and knowledge that         The National Evaluation Committee
the many issues being dealt with by
                                          growers can take back to their orchard         meets during the industry conference,
the organisation. The magazine also       and utilise to further increase productivity   at harvest and around March each
reports on industry programs including    and profits, and as a forum for informing      year to make input into the breeding
research and development, promotion,      growers of overseas trends – critical for
                                                                                         program. Liaison with the breeder
plant health, biosecurity, and general    our operation in the current global market
                                                                                         (Darren Graetz from SARDI) is an
industry projects.                        we operate in.
                                                                                         important activity and has resulted in
A recent inclusion has been reports       Project Cy07016                                an increased exchange of information.
from the state affiliates, which helps    For more information contact:                  The committee has visited the
keep growers informed of local            Anna steinhauser                               breeding program at Lenswood,
activities and issues. Special industry   t 03 6231 1944                                 SA, and assessed current and
                                          e anna@fruitgrowerstas.com.au
articles are also supplied by local                                                      new crosses both on the tree and
and international experts. A minimum                                                     postharvest.
of two pages are used to cover the
                                                                                         The development of a new business
industry activities across 10 editions
                                                                                         plan for the breeding program,
each year.                                                                               management of the intellectual
Tree Fruit magazine is sent to all                                                       property, and commercialization of
                                                                                         current and new varieties will be a
known Australian cherry growers on
                                                                                         major role for the committee during
the industry database representing
                                                                                         2008-09.
650 to 700 growers.
                                                                                         Project Cy05009
Project Cy04007
                                                                                         For more information contact:
For more information contact:                                                            trevor ranford
trevor ranford                                                                           Cherry growers of Australia inc
t 08 8349 4556                                                                           t 08 8349 4556
e aplnpear@ozemail.com.au                                                                e aplnpear@ozemail.com.au



                                                               9
                                                                                            CHERRY
A NEw vIEw OF CHERRY CRACKING
                                                                                            PARTNERSHIP
A project in its last season has taken an alternative view of cracking or splitting in
sweet cherries, moving away from the traditional notion of a simple movement of             AGREEMENT 2007/08
rainfall across the skin to take a much closer look at the hydraulic system of the          The Cherry Partnership Agreement
whole tree.                                                                                 clarifies working and funding
Field trials have been completed, with laboratory work and data analysis nearing            arrangements between Horticulture
                                                                                            Australia Limited (HAL) and Cherry
completion.
                                                                                            Growers of Australia Inc.
Despite very low split development in the 2007/08 fruit season the trials were
                                                                                            The agreement is based on:
successful and aims were achieved. The repeated trials confirmed earlier results,
in regard to varietal and seasonal split responses to rainfall, and the method of           • a focus on results and outcomes
water uptake resulting in particular split types.                                             rather than structures/processes
                                                                                            • a genuine partnership operating
Data analysis of all field trials is underway, and at this stage, results from all trials
                                                                                              between the two organisations
and experiments seem to indicate both a diurnal effect and a greater role for
internal water movement in the development of cherry fruit splitting than previously        • clarity of the respective roles in this
thought.                                                                                      partnership
                                                                                            • provision of adequate funding for each
Overall results confirm a much greater role for the whole tree system in cracking.
                                                                                              party to fulfil their respective role
The improved understanding of the underlying physiology should allow progress to
alternative control measures in future studies.                                             • ensuring good consultation and
                                                                                              communication between the parties at
Project Cy06001                                                                               all times
For further information contact:                                                            • ensuring accountability for outcomes
steve wilson                                                                                  and funding
t 03 6226 7469
                                                                                            • flexibility to meet the different needs of
e stephen.wilson@utas.edu.au
                                                                                              the cherry industry
                                                                                            • understanding that arrangements
EvALUATION OF A NEw FROST PROTECTION                                                          made with one industry are not
                                                                                              necessarily a precedent for all
SYSTEM                                                                                        industries.
A recently begun project (CY07015) is evaluating the commercially available,                Major activities covered by the agreement
relatively low cost, quiet and energy efficient SIS frost protection system.                include:
Only two light spring frosts occurred in the study area, a permanently netted cherry        • managing the Cherry Industry Advisory
orchard just south of Hobart. In both, there was a weak very deep inversion with              Committee (IAC)
temperatures falling to only -1ºC, before a light mist developed and temperatures
                                                                                            • reporting to growers through the
rose again well before dawn.
                                                                                              annual levy payers meeting
The machine was operated during both events but with no ambient temperature                 • general consultation between CGA
gradient in the lower 5.0 metres of the atmosphere, and temperatures rising with              and HAL, and consultation on specific
mist development, results were inconclusive.                                                  programs
Studies on the effects of the system during winter frosts will commence mid-2008.           • industry communications

Results on atmospheric temperature profiles are expected to show whether the                • international knowledge networking.
system does provide a change in ambient temperature in the frost conditions of the          The agreement ensures that statutory
study area/s. Estimates should make possible the extension of project results to            levies paid by cherry growers are
other sites.                                                                                managed and utilised in a professional
If a damaging spring frost occurs, damage will also be analysed in relation to both         manner to achieve the best possible
topography and distance from the machine.                                                   returns and results for the Australian
                                                                                            industry.
Project Cy07015
                                                                                            Project Cy07900
For further information contact:
steve wilson                                                                                For more information contact:
t 03 6226 7469                                                                              trevor ranford
e stephen.wilson@utas.edu.au                                                                t 08 8349 4556
                                                                                            e aplnpear@ozemail.com.au


                                                                   10
  38TH ANNUAL CHERRY CONFERENCE,                                                               DATA COLLECTION
  ADELAIDE                                                                                     PROGRAM
  Meeting its constitutional requirements, the Australian cherry industry held its             Within horticultural industries obtaining
  annual general meeting and annual levy payers’ meeting during its 38th Annual                valid and valuable data on relative
  Cherry Conference in August 2007.                                                            prices and on volumes traded can at
  The conference, held in Adelaide, SA, was organised by Cherry Growers                        times be difficult. As a result, decision
  Association of South Australia Inc. in conjunction with Cherry Growers of Australia          making for growers of horticultural
  Inc. It presented technical and scientific information to meet a range of objectives.        produce is often restricted, impacting
  Presentations were made on climate change, market access, globalisation,                     on market dynamics, industries
  varieties, and marketing and promotion.                                                      and individual businesses. Project
                                                                                               MT07036 aims to overcome this issue
  It was recommended that the Future Leaders workshop be continued and be
  linked annually with the National Cherry Conference. It was also recommended                 through the provision of useful data
  that a field day be a component of the national conference, and that growers and             from domestic and export prices and
  grower panels be an integral part of technical sessions to ensure practicality in the        volume movements.
  learning process.
                                                                                               The supply of regular data from HAL
  All or most research and development projects are to be reported on during the               in a value added format can assist
  formal meetings, technical sessions and/or field days. It was also recognised that           in developing better decision making
  networking and a good social program are essential for a successful conference.              and competitive ability by Australian
  Project Cy07010                                                                              producers. Expected benefits of the
                                                                                               project are that individual industries
  For more information contact:
                                                                                               will have better base level and more
  trevor ranford
  t 08 8349 4556                                                                               advanced information which can be
  e aplnpear@ozemail.com.au                                                                    incorporated into strategic plans of
                                                                                               action leading to improvements in all
                                                                                               participating industries.
                                              Having confirmed the standards in
ENHANCEMENT                                   2007/08, the project considered the use
                                                                                               MT07036 is continuing from its prior

OF CHERRY FRUIT                               of growth regulators, nutritional analysis
                                                                                               level of development; progressing to
                                                                                               increase the availability of data supply,
QUALITY FOR PROFIT                            of shoot and fruit, and soil nutrition and
                                                                                               quality of data analysis and value of
                                              microbiology, to try to determine further
benchmarks for superior cherry quality                                                         reporting to industries.
                                              quality improvement and examine any
and opportunities for improvements in
                                              link between soil nutrition and fruit quality.   Project mt07036
fruit quality have been identified, and
links between soil nutrition and fruit        Project Cy05004                                  For more information contact:
quality investigated.                                                                          roger Bramble, horticulture industry
                                              For further information contact:
                                                                                               Analyst
Superior fruit quality is essential to        ken gaudion
                                                                                               t 02 8295 2300
obtain maximum prices and ensure              t 03 57652254
                                                                                               e roger.bramble@horticulture.com.au
the sustainability of cherry producing,       e k.gaudion@bigpond.com
packing and marketing enterprises.
Fruit firmness and size, stem retention
and appearance are the primary
criteria used to identify the appropriate
destinations for sweet cherries. To
increase cherry exports – especially
to Asia and the USA – evidence is
needed to satisfy buyers that Australian
cherries attain or surpass existing
quality criteria. Guidelines were
developed by CherryNet members and
published in Australian Cherry Quality
Guide to serve as the benchmarks for
high quality cherries.


                                                                   11
IMPROvED FOCUS IN
                                                OPTIMISING IRRADIATION TO COMbAT Q-FLY
AUSTRALIAN CHERRY                               Improvements have been identified in the ‘sterile insect technique’ (SIT) used to
BREEDING                                        combat Queensland fruit fly (Qfly). Using SIT millions of flies are sterilized with
                                                irradiation and released to disrupt reproduction of pest populations. SIT has been
Project CY02000, ‘Developing high quality
                                                used to combat Queensland fruit fly continuously for 15 years, but there has never
Australian sweet cherries for export and
                                                been an assessment of irradiation procedures. by investigating each step of the
domestic markets’, continues work from
                                                irradiation and delivery process, potential improvements are being identified,
the previous five years of Project CY02001
                                                resulting in more sterile flies available for release and higher quality flies (more
which concluded in January 2008 (see
                                                effective at reducing wild populations) with no increase in production costs. It has
report page two).
                                                been found that significant improvements to fly quality can be achieved, without
During this new three-year project a            any reduction in sterility, by irradiating at the lowest possible dose rates (5 Gy/
number of significant changes will take         minute) and by reducing the total dosage from 70–75 Gy to 60–70 Gy. Specifically,
place including a sharpened focus on            irradiating at lower dose rates and total doses, produces flies that are superior in
evaluating the large amount of breeding         stress tolerance, an important measure of performance in the field.
material already accumulated. The
                                                Project hg06040
breeding program currently contains
more than 12,000 seedling lines, about          For more information contact:
5,000 of which were planted in the final        dr Phillip taylor
year of the previous project.                   macquarie university
                                                t 02 9850 9463
In this project it is proposed to improve       e phil@galliform.bhs.mq.edu.au
the overall rigour of primary selection
while speeding up and expanding the
secondary evaluation process. To do            DEVELOPING                                   male lures are currently used despite
this, selections are being identified and                                                   the female flies being responsible for the
moved onto rootstock more quickly for
                                               FEMALE LURES FOR                             most damage.
planting into trials closely resembling a      IMPROVED MARKET                              This project will develop and test new
commercial setting.
                                               ACCESS                                       female lures that will be effective under
Promising lines will be more quickly                                                        a range of climatic conditions and
progressed into the National Cherry            A new urgently required female fruit fly
                                               lure is in the final laboratory stages of    overcome the problems associated with
Evaluation Program, conducted Australia
                                               development in order to improve market       the currently available female lure.
wide. To facilitate this, the breeding
program has expanded grafting and              access for horticultural trade destined
                                                                                            The lure ingredients are being tested
nursery operations and implemented             for intrastate, interstate and overseas
                                                                                            for their attractiveness to mated and
a new individual tree labelling system.        markets.
                                                                                            unmated female fruit flies. This is being
A specialised database to capture and
                                               Fruit fly traps are the best early           done by testing the response of flies to
report all breeding and trial information is
                                               detection of outbreaks of fruit fly in the   the lures under controlled conditions
also being developed.
                                               fruit fly exclusion zone. Lures currently    using a wind tunnel specifically designed
Project Cy07000                                available for female fruit flies last only
                                                                                            for these types of experiments. Trapping
For more information contact:                  about one week under field conditions,
                                                                                            experiments will also be conducted in
darren graetz, sArdi                           are unpleasant to work with and can
                                                                                            large cages under controlled conditions.
t 08 8303 9362                                 impede the accurate identification of
e graetz.darren@saugov.sa.gov.au               trapped fly species. For these reasons,      The lure formulations are also being
                                                                                            optimised to improve longevity and
                                                                                            it is anticipated that field testing will
                                                                                            commence by the end of 2008. The
                                                                                            optimised lure formulations will be
                                                                                            conveyed to wA for testing in early
                                                                                            2009.

                                                                                            Project mt06025

                                                                                            For more information contact:
                                                                                            katina Lindhout, nsw department of
                                                                                            Primary industries
                                                                                            t 02 4348 1965
                                                                                            e katina.lindhout@dpi.nsw.gov.au


                                                                    12
CHERRY PROGRAM 2007/08
Project   Project title                                         Levy     start       Project      Organisation              Contact
no                                                              or vC    Project     Completion

CY02001   Breeding high quality, Australian, sweet cherries     Levy     01-Jul-02   31-May-08    South Australia           Darren Graetz
          to meet demand from overseas and domestic                                               Research &                08 8389 8809
          markets                                                                                 Development Institute

CY04007   Facilitating cherry industry communications via       Levy     01-Jul-04   30-May-08    Cherry Growers of         Nick Morenos
          the Tree Fruit magazine                                                                 Australia Inc             03 9740 7136

CY05004   Enhancement of cherry fruit quality for export        VC       01-Jul-05   30-May-08    Australian Fresh Fruit    Andrew Dick
          and grower/packer profitability                                                         Company Pty Ltd           0417 357 702

CY05009   Implementation of a National Evaluation program       Levy     01-Jul-05   30-Jul-06    Cherry Growers of         Trevor Ranford
          linked to the Australian Cherry Breeding Program                                        Australia Inc             08 8349 4556

CY06001   A new view of cherry cracking                         Levy     22-Mar-07   29-May-09    University of Tasmania    Steve Wilson
                                                                                                                            03 6226 7469

CY06005   New ways to disinfest and maintain cherry fruit       Levy     01-Oct-06   07-Jun-08    NSw Department of         John Golding
          quality (follows CY05002)                                                               Primary Industries        02 4348 1926

CY06006   Optimising crop load and fruit size in sweet          Levy     30-Oct-06   30-Sep-07    Swinburne University      Charlotte Brunt
          cherry cultivars                                                                                                  03 9215 7313

CY07000   Developing high quality Australian sweet              Levy     10-Apr-08   31-Mar-11    South Australia           Darren Graetz
          cherries for export and domestic markets                                                Research &                08 8389 8809
                                                                                                  Development Institute

CY07005   Development and implementation of a                   Levy     01-Sep-07   14-May-08    Plant Health Australia    Rodney Turner
          biosecurity plan for the cherry industry                                                                          02 6260 4322

CY07006   Components and Phytochemicals of cherry               VC       01-Oct-07   21-Mar-08    Scientific Horticulture   Gordon Brown
          leading to improved human health                                                        Pty Ltd                   03 6239 6411

CY07010   38th Annual Cherry Conference, Adelaide,              VC       05-Aug-07   30-Nov-07    Cherry Growers of         Trevor Ranford
          August 2007                                                                             South Australia           08 8349 4556

CY07011   CY06005 Phase 2: New ways to disinfest and            Levy     01-Oct-07   01-Oct-09    NSw Department of         John Golding
          maintain cherry fruit quality                                                           Primary Industries        02 4348 1926

CY07015   Frost protection – evaluation of new system           VC       03-Sep-07   30-Nov-08    University of Tasmania    Steve Wilson
                                                                                                                            03 6226 7469

CY07016   Fruit Growers Tasmania Annual Conference,             Levy     05-May-08   01-Jul-08    Fruit Growers             Anna Steinhauser
          May 2008                                                                                Tasmania Inc              03 6266 4305

CY07017   Cherry Consumer Research                              Levy     01-Dec-07   01-Apr-08    Horticulture Australia    David Chenu
                                                                                                  Limited                   02 8295 2300

CY07018   Extension to CY05011 - Obtaining Full                 Levy     21-Dec-07   31-Mar-08    Agrisearch Services       Les Mitchell
          Registration of Gibberellic Acid for Cherries                                           Pty Ltd                   02 6260 4322

CY07500   Cherry Marketing Program 2007/08                      Levy     01-Aug-07   30-Jun-08    Horticulture Australia    David Chenu
                                                                                                  Limited                   02 8295 2300

CY07900   Cherry Partnership Agreement 2007/08                  Levy     01-Jul-07   30-Jun-08    Cherry Growers of         Trevor Ranford
                                                                                                  Australia Inc             08 8349 4556

HG04004   Dielectric heating – an innovative way to gain        Levy     10-May-05   30-Apr-08    NSw Department of         Katina Lindhout
          market access                                                                           Primary Industries        02 4348 1965

HG06040   Optimal irradiation procedures for sterilization of   Levy     01-Oct-06   30-Sep-09    Macquarie University      Phillip Taylor
          Queensland fruit flies                                                                                            02 9850 9463

MT06022   Generation of dimethoate and fenthion residue         Levy     06-Jun-07   30-Sep-09    Agronico Research         Dale Griffin
          samples to maintain market access                                                       Pty Ltd                   0418 139 788

MT06025   Developing female lures for improved market           Levy     01-Feb-07   28-Feb-10    CRC For National          Katina Lindhout
          access                                                                                  Plant Biosecurity         02 4348 1965

MT07015   Tasmanian Pest Incursion Monitoring                   Levy     01-Aug-07   01-Jun-10    Fruit Growers             Anna Steinhauser
                                                                                                  Tasmania Inc              03 6266 4305

MT07036   Data Collection Programme                             Levy     01-Jul-07   30-Jun-08    Horticulture Australia    Roger Bramble
                                                                                                  Limited                   02 8295 2300

MT07058   Combined Fruit Growers Tasmania and Cherry            Levy     01-Jul-07   31-Aug-11    Fruit Growers             Anna Steinhauser
          Growers Australia Industry Development Officer                                          Tasmania Inc              03 6266 4305

                                                                        13
ACROSS INDUSTRY PROGRAM 2007/08
The cherry industry contributes funding towards an across industry program that addresses issues affecting all of horticulture.
Details of the current program are listed below. A full report of the program can be found at www.horticulture.com.au/industry/
acrossindustry.asp.

 Project no.       title

                   Enhance the efficiency, transparency, responsiveness and integrity of the supply chain for the total industry to
 Outcome 1
                   provide clear market signals

 AH04007           Pesticide regulation coordinator

 AH04009           Coordination of minor use permits for horticulture

 AH06004           Horticulture Code of Conduct – Industry Support Package

 AH07001           Horticulture Statistics database

 AH07021           Enhancing consumer confidence in the safety of Australian horticultural produce

 Outcome 2         Maximise the benefits of horticultural products in the eyes of consumers, influencers and government

 AH07006           Promoting the health advantage of fruit and vegetables to increase their consumption

 AH07007           Horticulture Wellbeing Initiative

 Outcome 3         Position horticulture to compete in a globalised environment

 AH07002           HAL Market Access Coordinator

 AH07003           Market access support program

 AH07017           Codex Committee on Fresh Fruit and vegetables participation

 Outcome 4         Achieve long term viability and sustainability for Australian horticulture

 AH06002           Horticulture Industry Strategic Plan

 AH06007           Industry involvement in the development of Primary Production and Processing Standards

 AH06015           Cooperative venture for capacity building (CvCb) membership fees

 AH07009           Horticulture Water Initiative

 MT07029           Managing pesticide access in horticulture




                                                                        14
    investing in AustrALiAn hOrtiCuLture

AUSTRALIAN GOVERNMENT PRIORITIES                                                                 RELATIONSHIPS
As part of the Australian Government’s
                                                     Productivity and Adding value
                                                                                                 AND ROLES
commitment to rural research and
development, horticulture industries                 Improve the productivity and                RELATING TO HAL
can access matching Commonwealth
funding through HAL for all research and
                                                     profitability of existing industries and
                                                     support the development of viable
                                                                                                 PROGRAMS
development activities.                              new industries.                             Horticulture Australia Limited (HAL) is a
                                                     supply Chain and markets                    not-for-profit industry owned company.
The Australian Government’s Rural                                                                Its role is to manage the expenditure
Research and Development Priorities                  Better understand and respond to
                                                                                                 of funds collected by the Australian
aim to foster innovation and guide R&D               domestic and international market
                                                                                                 Government on behalf of horticulture
effort in the face of continuing economic,           and consumer requirements and
                                                                                                 industries.
environmental and social change. HAL’s               improve the flow of such information
operations are closely aligned with these            through the whole supply chain,             HAL invests $85 million annually
priorities.                                          including to consumers.                     in projects that benefit horticulture
                                                                                                 industries.
                                        natural resource management
Percentage by by value of Cherry projects
 Percentage value of
Cherry Projects                         Support effective management of                          An Industry Advisory Committee (IAC)
                                        Australia’s natural resources to                         is established for each industry with
                                        ensure primary industries are both                       a statutory levy and annual income
                                        economically and environmentally                         exceeding $150,000. The IAC is a
                                        sustainable.                                             subcommittee of the HAL board. It
                                                                                                 makes recommendations to HAL on the
                                                     Climate variability and Climate
                                                                                                 expenditure of funds.
                                                     Change
                                                     Build resilience to climate variability     The Peak Industry Body (PIB)
                                                     and adapt to and mitigate the effects       for an industry is responsible
                                                     of climate change.                          for recommending to HAL the
                                                                                                 establishment of, and any changes
                                                     Biosecurity                                 to, statutory levies. The PIb for
                                                     Protect Australia’s community, primary      an industry with a statutory levy
                                                     industries and environment from             recommends membership of the IAC
      Productivity and Adding Value (31.0%)          biosecurity threats.                        to HAL and must demonstrate how
                                                                                                 the skills required on an IAC are met
      Supply Chain and Markets (59.3%)                                                           by the persons they recommend for
                                                    In 2007/08 the Cherry Growers of             appointment to the committee.
      Natural Resources Management (0%)             Australia Inc (CGA) acted as the service
                                                    provider on four projects.                   For more information please visit
      Climate Variability and Climate Change (0%)                                                www.horticulture.com.au
                                                    Full details where the Cherry Growers of
      Biosecurity (9.7%)                            Australia Inc (CGA) acted as the service
                                                    provider can be found on page 13 of this
                                                    report.
This chart shows the percentage of
expenditure in HAL’s cherry R&D
program against each of the Australian
                                                      CONSULTATION FUNDING
Government priorities for rural                       Consultation funding is paid by HAL to cover costs for IAC meetings, annual levy
research and development. Full detail                 payers’ meetings and costs within the partnership agreement between HAL and
of expenditure across all industries is               the member industry that are specified as consultation, for example R&D program
available in HAL’s annual report at                   consultation. Consultation does not include funding for conferences, publications
www.horticulture.com.au                               or general communication or industry development officers/managers. These
                                                      activities can be funded as projects in the industry program. In 2007/08 $55,201 of
                                                      consultation funding was budgeted to be provided to the CGA.



                                                                        15
FINANCIAL REPORT (UNAUDITED)
CHERRY INVESTMENT SUMMARY
11 MONTHS ENDED 31 MAY 2008
An audited financial report for 12 months ending 30 June 2008 will be available via the HAL website on 15 September 2008.

                                                                                  marketing                     r&d                 Combined
                                                                                  2007/2008                2007/2008                2007/2008

 Funds available 1 July 2007                                                                                 108,220                  108,220

 InCOme

 Levies Received                                                                    210,934                  283,285                  494,219

 Commonwealth Contributions                                                                                   99,031                   99,031

 Other Income                                                                           580                     9,422                  10,002

 total income                                                                       211,514                  391,738                  603,252

 Budget                                                                             256,288                  630,372                  886,660

 Variance to Budget                                                                 (44,774)                (238,634)                (283,408)

 PrOgrAm investment

 Levy Programs                                                                       83,944                  174,321                  258,265

 Service Delivery Programs by HAL                                                    11,433                   23,742                   35,175

 Across Industry Contribution                                                                                   2,022                   2,022

 Levy Collection Costs                                                                    97                    6,041                   6,138

 total investment                                                                    95,474                  206,126                  301,600

 Budget                                                                             213,009                  615,161                  828,170

 Variance to Budget                                                                 117,535                  409,035                  526,570

 Surplus/Deficit for the period                                                     116,040                  185,612                  301,652

 Closing Balance 31 may 2008                                                        116,040                  293,832                  409,872


                                                                                                   FOr mOre
   CHERRY INDUSTRY                                                                                 inFOrmAtiOn COntACt:
   ADVISORY
   COMMITTEE (IAC)
   David Minnis (Independent Chair)
   Max Arif
   Scott Coupland
   Barrie Gaudion
   Ian Hay
                                                                                                   Brad mills
   Tim Reid                                                                                        Horticulture Australia Limited
   Cliff Riseborough                                                                               Suite 503,
   Ian Sparnon                                                                                     530 Little Collins Street,
   Trevor Ranford (ex-officio)                                                                     Melbourne vIC 3000

   brad Mills (ex-officio)                                                                         t 0408 635 465
                                                                                                   e bradley.mills@horticulture.com.au



                          Horticulture Australia Limited (HAL) Level 7, 179 Elizabeth Street Sydney NSW 2000
                                                                       16
                                        t 02 8295 2300 F 02 8295 2399 www.horticulture.com.au

								
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