Sample Business Plan teleindia

We are a Conversations Company Our Conversation with you begins NOW/// ! lmll. Teleindia Limited Interactive Cultural Communities sustained by e-Services A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smartermand getting smarter faster than most companies Online Markets ...... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations, People of Earth The sky is open to the stars. Clouds roll over us night and day. Oceans rise and fall. Whatever you may have heard, this is our world, our place to be. Whatever you've been told, our flags fly free. Our heart goes on forever. People of Earth, remember. Teleindia Limited Interactive Cultural Communities sustained by e-Services _ tanli[. corn _ tele i3_dia Company rel-el-ndia Internet i-s-a-n Indian Company promotedthe for purposes of: I. Building Interactive Cultural ommunities throughonline C media publishing hannels c 2. Providinge-Services Corporateand Retail to customers as a source of revenue in order to sustain the community building and online media publishing activities and making profits 3. Backing up the Internet venture by providing low-cost Internet based solutions to SOHOs and SMEs. Telelndia Limited is a subsidiary of The Asia Pacific Internet Company, oldest and best-known Pan Asia Pacific Internet Venture. Sydney, Australia, the Brands For its Internet business and for building the Cultural very best domain names. These are: Communities, Telelndia has some of the • • Tamil.com Named after Tamil, a language spoken by over 80 million tamilians across the world. Tamil is also a national language in India, Malaysia, Sri Lanka, Singapore and Mauritius Chennai.Net Named after Chennai, one of the four well-known and oldest Metropolitan cities of the Indian sub-continent. The capital city of Tamilnadu. The city has an estimated population of 6 million ,_ Tami=!nad=u_.Net Named after Tamilnadu, one of the well-developed and premier States of Indian subcontinent. Has a population of approximately 65 to 70 million. A well-industrialized and progressive State in India • ,Te..!e!ndla,Com_. A coined word that combines both India and the most popular TELE prefix. India is a country with the most diverse cultural and language communities and is most suited for Telelndia's vision of building Cultural Communities. Most Internet Companies spend a fortune, even upto 90% of all monies raised by them towards building their brands so that they are remembered by the netizens. The job becomes that much more difficult when a company with a non-generic name tries to build its brand. (Reference: Business Today issue dated 7 _ April, 2000 http:/Iwww.india-today.comlbtoday/2OOOO407/dot.html) In the case of Telelndia, it is advantaged by the fact that all its domains, viz., Tamil.Com Chennai.Net Tamilnadu.Net are very generic, everyday usage easy to remember names and thus the brand building cost is less. People use the words comprising the domains of the Company in everyday life many times over. The brands of Telelndia cover even on a very conservative estimate 75 million people across the globe (excluding the brand reach India-wide of Telelndia Limited when it is extended to cover every language speaking community in India) and even if Telelndia grabs a market share of just 1% of the 75 million it would have a user base of 750,000 users for its brand name domains and that is a substantial number for being a successful internet enterprise. This premise is proved by _e fact that Telelndia has notched up a registered nearly 10,000 in just 2 months of launch even before putting up content spending money on advertisements or giveaways. user-base of and without TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/8204186/8204214 Email: manaqe@TeleIndia.net Search - HitBoxocom - Popular Web site community with free chat, mp3 sites, and .. Page 1 of 3 Home I Search Results Saturday, May 13, 2000 Search Results Rank Site Name I Category Visitors Search IStats 1 _ Indian masala Revealingpicturesof indian actresses. hindi tamil telugu bollywoodactresses heroinesmodels and stars, lots of pics. E_.n.t.er.t.,3j.n.me__n..t 10,413 2 _ Raaga- hindi, tamil and .E_..nte._r..t_.a_[n__m..el!..t 2,144 I : telugu songs and videos Hindi,tamilandtelugu songs 3 _ Tamil, telugu, malayalam., ShQppin_o_g 1,678 _ Sponsored Marketplace Links I kannada dvd cd sales i_:1 -___F_ee-Casin° ......... 4 = I.tleractive.t jl.c.ltur_ l communities .)rovidinaeservicesand interactWe rhe portalfor tamiliansaround the world, [orums 5 ---_ Hindihits.com Listento the best englishand indianmusic onthe web. 6 _ ._R_.a_#.g_. Hindiandtamilmusic 7 _ __o_e_p_a_q.elo_r_t_13_e chennaites. ]-his is.the..website the chennaites, the for .dtimate chennaicommuniW site.: eoo,0 709 i4< Auct oos i .............. i_'_ I CheapTicketS ............. i-gl C;:R F;e0 Entertainment 627 _. ;(C_ILITe -"-- - e Insuranc !$_ i :=-j_l-.:l--:- Sweepstakes ......... ..E..n.t#.rt.a._i.n..m.ent548 _" _eoDle 399 8 BB Chinaoversea service centre Over sea service centre ..B_u_Lnes_ _ r--La_ Le._e__ 370 £ "_ W...w._w.,.¢h.e...nj]a.i#.nli,.,., _ll about thecity of chennaiin india on the Ed.u._c.atj_o_._n...& 251_ Reference 10 •r= Haseeb's tamil links Tamil links - moviereviews,songs, magazines,onlineradio, fonts, political parties,chennai,tamilnadu 11 _-_ Mail bag Tamil,telugu, kannadavideo rentalsand tamilmoviescreeningsin the bay area 12 _ Tamil movie zone All about the latest tamil movie info 13 ---_ Rambha-indian actress_ Entertainment 145 Shoooilla 129 E;.[tter_t.a.i.r_.m.e..n._120 ..Enter_taJnrnent 112 http:llsearch.hitbox.comlworld/search.cgi?tamil125 14/05/00 Search - HitBox.com - Popular Web site community with free chat, mp3 sites, and .. Page 2 of 3 14 _--- MiDDQ.Y.iy_am Entertainment -zineon tamil moviesand e music 15_ _i, Online tamilnaduI_ ham iz h, __om__ !Lt_a_rDi!i fQ _ns Freehomepagesfor the tarnilspeakin.q Peoplearound the world andfor cities, towns,villa_lesin tamilnadu state Entertainment 105 I_ PeoDIs 104 16 _ ,__up_e_r_y_L__o_n__-k_o_lly:wo.odE.!3t_rt__in__m__ft..n_t 8 a_nd 8 bollywood17 _ Tamil movie zone_ All aboutthe latesttamil moviereleases, chat,gossup, image galleryand much more 18 II II Tamil radio and televisip__n Trtis the firsttami124hoursradioand tv broadcasting servicein europe. 19 I'1 Tamil connections Entertainment web 20 _ l__e_cjp_e|i_n_k_s byhase_eb All india recipes- tamil, maharashtra, kashmiri,vegetarian,goan, andhra and manymorerecipes 21 "_ H_ttR;/l_w_ww_.:tamJ ..... Tamilbookhouse on intemet 22 === Raaga tamil song_ and_ videos Hindi, amilandtelugu t filmmusic categorized actors,singersmusic by directors andmovies. _== Tamil page This site containsinformationabout tamil songs, news, films _itertainment 83 News & Media 79 Entertainment 76 H.ome&F_m!Jy 76 _r,t.&, Literature Entertainment 68 55 23 Education& B.e_#[.e..D(;e 54 24 == C_Ea_moha_o___b_e offi___al ----web site of crazy. The officialwebsite of "madhu" balaji and "crazy"mohan,the emperor of tamil comedyfrom chennaisouth india. 25 _ Ann_nagar on the net Informationon annanagar- chennai's finest and largest residentialcommunityindia- tamil Eot__r_t0_i_ent 52 Travel 52 More: _-25.26-50..51-7,5.70-1_0. I_0__J2.5!2_1_.0.. "j51-17_5.. I_Z_6c2.0_Q 1-200. 201-4_)0.401-60(_.601-800.80:!_I000. I Want a Homepage or Website? Check out WebSite Building 101. Yep.com The only search engine to rank sites by popularity and quality• Search I_C_.OO IEm.aJI,co m. Get the Email of the future now! Your Email Talks - by Phone or Computer Try it FREE, click here. http://search.hitbox.com/world/search.cgi?tamil/25 14/05/00 r _ talliil. ('ore The Opportunity Internet in India is still in its nascent stages when compared to the growth witnessed in the United States, Europe and Australia. The estimated Internet subscriber-base (for connectivity services with ISPs) is around 1 million at this stage. This works out to approximately 0.1% of the total Indian population, which is a very low level of penetration. Top 8 Nations Rank 1 2 3 4 5 6 7 8 • • in Internet Country USA Japan UK Canada Germany Australia Brazil China India Approximate Sourcce:Comouterlndustrv use by end 1999" InternetUsers (Millions) 110.82 18.15 13.97 12.28 12.28 6.83 6.79 6.30 .50" {Outlook 24/4/2000) Internet being a convenient, transparent and compulsive medium has spread quite fast in the USA, Europe, Australia and some of the South East Asian Countries like Singapore and Hong Kong. Even if Indian Internet user base grows to achieve half the penetration levels of other developed countries it would provide enormous growth opportunities to companies engaged in the online publishing and transactional activities. ,41manac As per a recent research report of International Investment Bankers Goldman Sachs Internet user-base is projected to increase at a growth rate of 76% Compounded Annual Growth Rate. That provides the best opportunity to the clued on Internet companies like Telelndia to make a mark and grow steadily and carve a market niche for itself and to the investors of Telelndia a great opportunity for capital appreciation barring unforeseen circumstances. Issue April 24, 2000 Indianet.boom PC manufacturers and isps may keep the champagne ready - the e-boom is nigh. According to International Data Corp (idc), Internet subscriber base in India will go up by almost 100 per cent to touch the one million mark by end-2000, idc's estimates show that by 2003, this'll grow further to a whopping 7.5 million users registering a compound annual growth rate of 95 per cent. This, idc says, will mainly be due to increasing Net penetration in the home segment, which currently accounts for just 20 per cent of the total subscriber base in India. idc predicts this segment will now grow faster and account for over 67 per cent of the total Net base by 2003. This growth is due to the steady reduction in prices of PCs and Net access rates and the adoption of unlimited Internet Access Model by many isps. There'll also be the availability of Net via cable, which will enable non-PC users to become Net subscribers. The future, definitely, is now. TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/8204186/8204214 Email: manaqe@TeleIndia.net l The D Parent The Asia Pacific Internet Company, Sydney, Australia The core of Man is culture. Asia is a cultural haven. The onslaught of McDonalds, Michael Jackson and Nintendo coupled with urbanizationhas had culture to take a back seat in many Asian countries.Governmentsthat were supposedto take the culturalguardianshiprole have not. Yet, Asiansyearn for their roots,their rich culture. Since mid-1995, APIC using methods similar to that of Linux, established Sticky cultural communities for Asians and Asian Diasporas originating from India, Malaysia, Singapore, Indonesia and Sd Lanka. Focusing on South and Southeast Asia, APIC has leveraged natural domainsand built brandsthat include:- \J>'-• These brands have provided free speech and cultural oases for users to Discuss and build relationships with opinion leaders. Distinguished journalists, politicians, academics frequent and mingle in these oases. APIC has gone narrow and deep with these communities - for example in the case of Tamil.net, APIC enabled the proliferation of a standard for Tamil language usage on the Internet. In line with the adage, "trust cannot be bought but can be earned", these initiatives have brought strong credibility to APIC. This credibility and these relationships can now be harnessed to complete a business model. One that is similar to the Olympics business model. In the case of the Olympics, sports is the core around which advertising and sponsorships are sold. In APIC's case, culture and free speech is the trust-laden core around which eservices can be sold to thankful loyal subscribers and visitors. APIC sustains the free cultural oasis it provides through eservices. New users are being gained through company and relationship acquisitions and by the provision of a broader range of services aimed at the community (e.g. free email in mother-tongues). Revenue generation is speeding up with the launch of eservices including advertising, recruitment services, classifieds, financial services, intellectual property sales, online auctions and many other community targeted services. TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 82637791 82041861 8204214 Email: manage@TeleIndia.net r "i .talnl[.com The People telelndia , . Telelndia is not an Idea Company trying to implement / market a certain new concept or a new idea to the Internet Users. Telelndia only undertakes tested and well-proven Internet business models to the users of its brand name portals. Irrespective of the ideas and concepts, any business can only succeed if the execution is as good as the ideas and concepts. Telelndia understands this and is in the process of building a qualitative and committed team for implementing the business models it proposes to carry out. The current management team is as under: Bala Pillai Chief Netballer, APIC Bala is the founder and Chief Netballer of APIC, with a background in online information sales, with 13 years experience in bottom line management in the electronic commerce, EDI and online publishing industry with leading companies including Reuters and SWIFT in Toronto, Brussels, Hong Kong, Sydney and Kuala Lumpur. Bala is a graduate of the Bachelor of Science (Commerce), University of Virginia, USA, 1979. $athyamurthy Ramanujam Chief Netballer, Telelndia Sathya is the Chief Netballer of Telelndia - APIC's Satellite to India. Sathya is a Chartered Accountant with post qualification experience of over 12 years in Financial Services and Venture Capital syndication services, which has given him valuable knowledge about Net Businesses across the world. He has a flair for digging out right opportunities for alliances from the clutter of net businesses around the world in order bring value added services for APIC world's cultural community members. He plays a key role in the resource mobilization, financial planning and strategy formulation along with Bala. A.J. Balasubramanian Director, Telelndia An Engineer from Guindy Engineering College, AJ has 13 years Business Experience as Entrepreneur in High-Tech Start-up, designing and manufacturing PC/ Micro controller based systems and IVR and CTI Systems. He further has two years of experience in Internet Business as General Manager - Strategic Services. He has Broad Knowledge of Internet Technologies, Business Models, Community Building, Content aggregation and Implementation of Websites. He will head the marketing team of Telelndia. S. Senthilnathan Director, Telelndia A post-graduate in Journalism from Madras University, Senthil has over 7 years experience as a journalist of which 4 years has been with India Today. He has done many projects related to Internet since 1996 and is the editor of Kanian Tamil News a Weekly in Tamil on the Internet published by Tamil Internet Publishing of Singapore. He is also the Managing Director of Thamizh.com Private Limited, which is JV partner of Telelndia Limited for the promotion of thamizh.com an Internet portal dedicated to all the Towns and Villages of Tamilnadu and Editor cum Publisher of KANIMOZHI monthly Tamil magazine on computers and internet. He is also a member of the Technical Committee of Kani Thamizh Sangam. Telelndia has already identified people for its editorial team and is in the process of issuing offer letters for them to join the team. The identified personnel have rich experience in the Print and Electronic media. Telelndia has also already begun setting up its technical and development team. The current strength is very small numbering just 6. This will be scaled up substantially once the Company has the requisite cash flow to meet the working capital needs of a bigger team. TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 82637-/9/8204186/8204214 Email: manaqe@TeleIndia.net _talll TELEINDIA l l. corn SUPPORT AND ALLIANCE FLOW-HEADS tel '::i Neville Roach ChairmanDesignate,ARC Board Neville is the current Chairman of Fujitsu, Australia. A well respected figure in the financial marketsand the IT circles in both Australianand pan-Asian region, Nevilleis on the Board of over 10 large Australian and pan- Asian organizations.He finds charm in the Internet revolutionand APIC is the first small company(by Neville'sstandards)he is gettinginvolvedwith. He would be an active Chairmanon the Board. Qunio Takashima Member, APIC Advisory Board Qunio Takashima is president of Technology Interlink Management, K.K. A Tokyo based international business development firm focussed on high technology and private equity transactions in Asia and the US. He has been involved in the information and telecommunication industry since the early 1980's and was one of the pioneers in bringing the Internet to Japan. He has over 20 years experience in international business. Khoo Hock Aun Director, Malaysia.Net A Bachelor of Science graduate of the University of Agriculture, Malaysia (University Putra Malaysia) and Nuffield Foundation Study Fellow, Khoo has held the positions of executive secretary of the National Chamber of Commerce & Industry of Malaysia, Senior Executive Malaysian Overseas Investment Corporation, Executive Director of The ASEAN Chambers of Commerce & Industry and the Deputy Executive Director, ASEAN Business Forum. Michael Barry Business Manager, Sydney.Net Michael Barry has a 10-year background in Telecommunications and Multimedia, with experience in value added services provided by telecommunications, including IVR, Video and transaction processing. His clients have included Telstra, Cable & Wireless Optus, Reed Business Publications and others. Liz Soesanto Director, Singapore.Net Liz Co- founded The PR Partnership, the largest independent experienced in marketing and marketing communications both in markets such as Taiwan, the Philippines, Singapore and Japan launching of Club de Remy Martin in Japan, organizing the first to Hong Kong and the opening of the SOGO Department Store. PR firm in Hong Kong and is Hong Kong and other Key Asian Her Achievements included the visit of Jamaica's Prime Minister Diana Pillai Administration Manager, APIC, Sydney A Graduate from the University of Western Australia in 1979 with Bachelor of Commerce (majoring in Accounting), Diana has worked for Price Waterhouse, Singapore, Cawley, Troy and Gray, Chartered Accountants and DBS Bank, Singapore in charge of accounts for the Asian Currency Unit section and overseas branches.. Presently, Diana manages the accounts and support section of The Asia Pacific Internet Company. TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/8204186/8204214 Email: manaqe@TeleIndia.net tanlll.com Proposed Or qanization Telelndia's Interactive Cultural Communities and related under its brand domains with distinct models as under: • • • • • online media tel_eln_dia __ __ 2 publishing will operate www.Telelndia.com will be a COUNTRY CENTRIC MODEL www.tamilnadu.net will be a STATE CENTRC MODEL www.chennai.net will be a CITY CENTRIC MODEL www.tamil.com will be a LANGUAGE CENTRIC MODEL http://lanquaqe.Telelndia.com will be INDIAN LANGUAGES CENTRIC MODEL (such as http://hindi.Telelndia.com http://teluqu.Telelndia.com http://malayalam.Telelndia.com http://malayalam.Telelndia.com http://marathi.Telelndia.com http://benqali.Telelndia.com etc. covering the maximum of Indian Languages and thereby the respective cultures.). In order to achieve this mega vision of a truly wide spread Indian Interactive online media publishing company, Telelndia proposes to have skilled professional team in its organization under the broad heads as under: Editorial Editor Sub-Editors Content Reporters Freelance Content Articles providers Data Entry operators Content Updates Site Management Moderators On line Email support Online Marketing News letters Programming HTML CGI, Java Graphics Database Creative Partnership Service Management Email service Community service Search service Traffic Management / stat Service Marketing Banner Marketing Sponsorship Email list marketing Logistics Ecommerce Relationships Network Admin Local Network Admin Server Network Admin TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/8204186/8204214 Email: manaqe@TeleIndia.net _, _ • , : m il co,,, THE BUSINESS t_el__el _dia MODEL Internet s a new businessavenue and is i still a sunrise industry but has enormous UTLOOK potential as it offers great convenience for ,'.i : , . accessing information, comparison and purchase from the comforts of one's Wired for Life home. However, Internet Companies can operate only as intermediaries to a large extent working as bridges between product and service providers and the end users. Simply said, Internet Companies are distribution channels for product and service providers, The market is still Internet Companies maturing and the for the current O, Issue April 24, 2000 We've always guessed it but now a study on cyber usage confirms that e-mail is the world's most favorite pastime. Last year, the number of global electronic mailboxes grew by an amazing 83 per cent to cross 569 million. Even at this growth rate, there would be more e-mail accounts in use in two years than either phones or TV. As expected, the US cornered the honors with 333 million accounts. In the US, one in four households had at least one e-mail account. Even after accounting for a small margin of people with multiple mailboxes, the survey proves that at least 40 per cent of Americans use e-mail. Beyond the US, e-mail was still in its infancy, despite a 100 per cent growth last year. The number of mailboxes more than doubled from117 million at end-'98. That's fast progress in just a decade - the '90s began with only 15 million mailboxes worldwide! The study says the largest category of e-mail is webmail, with 170 million accounts by end-'99 on systems like Hotmail and Yahoo! Mail. Next is the isp/online category, with 149 million takers. Both categories have more than doubled in size since the end of '98. That's the final strategies should only be focused on building a committed user base rather than e-Commerce. When one builds a township, he doesn't first build shops, First the houses are built and people buy them. Once the commercially viable mass is created the commerce activities start at the new township, Markets are all about conversations, We at Telelndia understand this very clearly. That is the very reason why we are now concentrating on building the township on the cultural and language platforms and in the process earn the trust and confidence of our users. Once we are ready with a mass for the commercial activity, we will start the same in the right earnest and are confident of finding buyers for our services from our user base. snap Shot of Telelndia's Operations The World Headquarters of APIC will be situated in Sydney, Australia with the Indian Country Head responsible for the full operations within India and reporting directly to the board and Chief Netballer Bala Pillai. With this structure, Telelndia • seeks to: - Provide the highest level of value-added services to individual users and cultural groups within India as part of the overall map of Australasia and the Pacific; and Provide a unique platform for e-commerce applications, research and development, sales revenue and Internet provided services to individuals who would normally be reticent to utilize Internet services through "unknown" commercial web portals. • TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/ 8204186/ 8204214 Email: manaqe@TeleIndia.net _, _/.__. _• _I'Gi -lll.c_ 1. m tel#India .................... web portals through the provision of value To enable it to achieve the above, its main objectives are to: Increase the user base for Telelndia added services to its users Attract new customers by offering activities, high level, high value. Implement an innovative corporate and government cultural groups. Create a rebate portals 2. "safe havens" for transactional e--commerce 3. research and development program specifically for markets for product and service placement to these 4. and incentive program for advertising sales through Telelndia web Overview of Telelndia's Operating Divisions In identifying and enhancing new and existing markets, strategic alliances amongst service and product providers have been created and are ready to go online through the Telelndia's portals. Using the existing APIC cultural portals and their loyal customer base, Telelndia has a successful foundation for expanding its user base within the cultural groups in India, through -Tamil.com, Telelndia.com, Chennai.Net & Tamilnadu.net. Additional revenue will be raised through the creation of a unique research and development forum, open to corporate customers who wish to identify specific market trends, sales strategies, product development, medical research and general information from within these target cultural groups. Telelndia will consist, initially, of three major geographical based division as follows: concentrated divisions and one ethnic India (Telelndia.com); Tamils (Tamil.com); Tamil Nadu (Tamilnadu.net); and, Chennai (Chennai.net) On the basis of the above product groupings: • • • • • • • • • • • • • • • Free Email Discussion Groups Internet Search Chat Message Boards Advertising Job Search/Recruitment Auctions Books, CD and Music sales Promotion of Credit cards Financial products offering for commission Internet Barter Research services for information seekers Private labelled Data OEMing Commoditised Distribution of e-Services of ASPs TeleIndia Phones: Limited, 82637"/91 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 division, the income stream can be broken down into the following 8204186/8204214 Email: manaqe@TeleIndia, net " co ,lz CONVERSATIONS _;!aitlll. tele pdi.a( & CONTENT Unlike most traditional mediums INTERNET IS AN INTERACTIVE MEDIUM by nature. However, most companies that are filtrated Internet in the past few years have not fully utilized the Interaction part and have focused more and more on content and have loaded their sites with content and more content and most of these emanating from their side rather than from the users. Thus the full potential of the Internet has not been used. It is again rather than everyone gives and everyone takes approach. I give you take approach Telelndia clearly understands that CONVERSATION stimulating CONTENT instead of plain content is the king in the Interactive Internet scene. The common market place will not be what it is if there is no conversation. From the vegetable markets to the big multi departmental stores conversations happen before commerce takes place. ( www.cluetrain.com ) Conversation means involvement, involvement between the buyer and seller and involvement generated by the trust and confidence arising from the conversations and culminating into loyalty, revisits and multiple transactions. Without giving the full importance for conversations one cannot hope to do a large and profitable volume of e-trade in the e-world. Telelndia will develop its Internet portals focusing on conversations and igniting factor for conversations. The content in our portals will be from multiple sources as under: a) b) c) d) By the users themselves -when they use our Email, Mailing List and Discussion Forum services By our in-house Editorial and reporting team Outsourced in the form of syndications Outsourced in the form of Content sharing/mirroring content will be the Email, Mailing List and Discussion forums are conversation platforms in their own respect. To stimulate the conversation, Telelndia portals will have content currently planned as per the table below: Channels News Views Forums Interviews Columns Articles/Features Sub-Categories Current Affairs Politics Development Civic affairs Business Info tech International Views Finance Polls Analysis Chats Entertainment Film TV Internet Radio Music Drama / Theatre Life Style Popular Culture Food Fashion Teen Age Health AIt. Medicine Consumer Economics Travel Tourism/Leisure Personal Finance Astrology Arts & Literature Fiction Poetry Plays Art Theatre Events Sports Cricket Other Sports Visual Treat Photos Religion Info on Temples Info On Rituals for Christianity/Islam Recipe Weekly Contests TeleIndia Phones: Limited, 101/1 ganakasri Nagar, Cathedral Road, Chennai 86 8263779/8204186/8204214 Email: manaqe@TeleIndia.net t •anul, corn VALUE ADDED PARTNERSHIPS Most Indian Intemet Companies have been spending tons of money re-inventing wheel. the There are multiple sources in the world thatoperate as Applications ServiceProviders(ASPs) and provide freetools that not only makes portalset-up lighteningastbut also reduces the f development costforthe portal owners. Different ASPs operate under differentevenue models. Telelndiahas forged partnerships r with two major Instant Portal Applicationsroviders,amely,outblaze.com& everyone.net. P n __._,_t ..,. :;_._!_i:,_:_._ , Outblaze Limited is a Hong Kong based company promoted by Mr. Yat Siu an Internet pioneer in the Asian Region. It is a fast month. growing investor Outblaze The original founder hasSTAR 200 Mr. Richard Li is an Internet venture that of over TV million page views a in Outblaze Limited. Telelndia has partnered with for providing, OLJT_LAZE • • • • • Free Email with 5 MB free space An Online Calendar Organizer Online Chat with multiple rooms and interest areas Online Message Boards for interacting with other users E-Greeting Cards & Mailing Lists (to be introduced) Outblaze will be responsible for maintaining the user records and email transactions, technical support, servers and equipments for unlimited number of users of www.teleindia.com and www.tamil.com . As on 25 th April 2000, over 8000 users of Teleindia Limited have been benefited from the partnership of Teleindia with Outblaze. Since its inception in August 1998, Everyone.net has iDl/_orvt'_trJllD± _J_lt_ developed Plug-in-Portal services that seamlessly integrate into any web site. Sites that understand the value of providing _:; " high quality portal services turn to Everyone.net for a complete solution that's free, fully customizable, and fast to set up. They help sites increase traffic, generate extra revenue from advertising, and build strong customer relationships. Collectively, Everyone.net's team has experience in the Internet, software, and hardware industries gained at technology companies such as Intel, PointCast, Autodesk, NetManage, Xerox, and Anderson Consulting, and formal education from Stanford University, U.C. Berkeley, Cornell University, Southern Illinois University, and the University. Teleindia has entered into online partnership arrangement with Everyone.Net for portal tools such as Email, Discussion Forums and Search Engines for www.chennai.net and www.tamilnadu.net and for community forums for Teleindia.com viz., http://community.teleindia.com http://hindi.teleindia.com http://marathi.teleindia.com http://teluqu.teleindia.com and http://linuxfans.teleindia.com. The association commenced around the second week of March, 2000 and in this short period of time itself the registered user base has increased from NIL to 1800 in just about a month. TeleIndia Phones: Limited, 8263T/9/ 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 8204186/ 8204214 Email: manaqe@TeleIndia.net The association with Everyone.Net gets the following to Teleindia and its users: • • • • • • Free Email with 6 MB free space An Online Discussion Forum Online Chat for the registered users A powerful Search Engine that automatically uses Yahoo, MSN, Lycos, Netscape, Excite, DirectHit and AOL engines to give more specific and quick search results to the User Mailing Lists (to be introduced) 50% of all page views to Teleindia for advertising including very powerful taglines in emails sent out by users Everyone.Net will be responsible for maintaining the user records and email transactions, technical support, servers and equipments for unlimited number of users of www.chennai.net and www.tamilnadu.net. _ _ : _ _ _ C[ickmarks.com Clickmarks We_int a betterweb. private _.t_ZJ is a online bookmarks manager and is a very useful tool for frequent intemet surfers to maintain and manage links to their favourite pages/sites on the Internet. accessible www.teleindia.com and shortly planning to extend this service to users of other portals, namely, chennai.net, tamil.com and tamilnadu.net. Teleindia is currently providing this feature to the users of shareabl'"__i ___ a) Keep his bookmarks private Withb) Share Links with friends and colleagues at work the help of Clickmarks, a user can: d) Publish own web guides e) Manage passwords to various sites easily c) Globally access links from anywhere the web f) Add book marks easily while surfing Teleindia expects to create an enormous amount of web real estate from the conversation and content platforms that it provides to its users. These will provide a great opportunity for online advertising sales to corporate especially in India. However, since the online advertising market is still maturing in India, Teleindia has tied up with Flycast Ad Network for immediately earning advertisement revenues even while content is getting created and user base keeps increasing. Currently Teleindia has its www.chennai.net and http://linuxfans.teleindia.com sites served by advertisement banners from the network of Flycast. Teleindia earns US $15 per 1000 clicks from the banners displayed through the Flycast network. TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 82637791 82041861 8204214 Email: manaqe@TeleIndia.net .r T . tamtl.com tel e ndia ................... aggregators. World's most renowned websites advertise their brands throughis Reporting.Net's world's largest affiliate window. affiliate management Reporting.Net one of the program Teleindia has become an affiliate for over 35 programs through Reporting.Net including for AOL, Altavista, Infospace, Timedance, and About.com. agency. Teleindia has been accepted as a network site ValueClick premier network the network advertising within the is another ValueClick online serving fold of for advertisements of clients of ValueClick.Com and its associates. Teleindia ValueClick network. "1' T_ lluef_l-c|L.,,[_ Vil;ll _,_.t_f_:_,_,_,_._x,_t,,_k • " " " _ " " _ }_ 4, • earns US $15 per 1000 clicks from the banners displayed through the DEAL STRENGH FROM PARENT Telelndia will be further benefited by the Pan Asia-Pacific presence of The Asia Pacific Internet Company (www.apic.net) in Singapore (www.sinqaopore.net), Malaysia (www.malaysia.net), Indonesia (www.indonesia.net), Sydney (www.sydney.net) and Sri Lanka (www.telelanka.com). Partnership deals for e-Services, from the various countries where APIC has a presence, will be passed on to Telelndia for distribution to Internet users in India and similarly, all partnership deals that Telelndia executes in India with upcoming clued on eService ventures in India could be easily through in the APIC foot print in the Asia Pacific region. Currently, APIC is been discussing with some enabling their presence in India through Telelndia. innovative companies in the e-Services area for TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263T/9/ 8204186l 8204214 Email: manaqe@TeleIndia.net _ • taml[, c'om t_el_eln .a!i the E- SERVICES ELABORATED Some of Advertisln. Telelndia's portals would represent a market equivalent to a cable network of media, thus attracting an advertising value for the placement and association, in addition to a value expressed in direct sales returns via the Teleindia portals. To ensure that Teleindia maximizes its revenue from this source, APIC and Telelndia have: • Developed strategic relationships with market leaders in the geographical locations in which it will be operating, some of which have already been discussed. Placed directors in each geographical location with support for marketing and administration. Arranged excellent support with their advertising via the well known 247 Media, Doubleclick, Flycast and ValueClick companies; and developed a business model based on Infospace.com (OEMing of private labeled services) • ° • I:)a_ OE..JMinq |lnfosDace,com model_ explained information OEMing Telelndia with the expertise of APIC intends to replicate the Infospace.com's business model in its theatre of operations (india) In information OEMing scenario, APIC starting off with Teleindia in India, will identify the key sources of digitized business information providers and aggregate them. This integrated information, comprising company name, contact details, business sector, number of employees, balance sheet, latest address, latest telephone and e-mail addresses, expenditure patterns, product purchases, key executives, areas of current and future interest, will be provided through Telelndia's portals as well as made available on a private label basis to other Intemet portals across the country such as rediff on the net, Satyamonline, Mantra Online etc. Revenue is obtained from private label distributors revenues, similar to the Inktomi revenue split model. Recruitment/Auctions/Books Using the existing businesses already on the web as the back end provider, Teleindia will offer various services, such as job vacancies. As far as the client is aware they will be searching for a job applicant using Teleindia portals, however, another company such as Seek.corn provides the real service. Teleindia portals will receive a payment when they download a copy of the resume with a further payment upon employment. This works the same with Auctions and Books. by way of a split of banner advertising TeleIndia Limited, 101/1 Kanakasri Nagar, Cathedral Road, Chennai 86 Phones: 8263779/8204186/8204214 Email: manaqe@TeleIndia.net ¢ i _ "