> Target Market Home » Marketing » A. Understanding Marketing » > Target Market Taufiqullah August 16, 2011  comments No company can operate in all markets and centralize all the needs. Also, no one can operate well within the broad market. Companies can successful if they define their target market with carefully and prepare marketing programs that match customer needs. Customer Needs Companies can define the target market but failed understand customers’ needs. Although marketing is meet needs profitably, to understand the needs of customer wants and is not necessarily a task simple. Some customers have needs that are not they realize. Or they can not express kebutuhankebutuhan this. Or they use language that requires interpretation. What does it mean if a customer asked for a car that “no expensive “, lawn mowers are” strong “, the lathe “Fast”, swimsuit that “interesting”, or hotels that “quiet”? We can distinguish five types of needs: Expressed needs (the customer wants a cars are not expensive) Real needs (customers want a car with low operating costs, rather than buying a cheap price) Needs that are not expressed (customers expect good service from the dealer) Needs joy / delight (the customer buys a car and get a gift in a country road map) Secret needs (customers want to be perceived friends as a smart consumer-oriented values) In general, companies can handle demand providing customers with what they want, or what they need, or what they really need. Key professional marketing is to understand the real needs customers and filled with better than performed its competitors. Some marketers distinguish between marketing quick response with a creative marketing. Marketers are quick to find a need expressed and fill it. Creative marketers to find and produce solutions that are not required but welcome customers. Why it is important to satisfy customers target? Because the company’s sales come from every period of two group of new customers and loyal customers. Company Forum estimates that new customers who are interested can incurs a cost five times the cost of delight customers existing. And the cost of customer kehilanggan probably sixteen times fold the cost of attracting new customers to the same level of profit. Because it, keeping customers is more important than attracting customers. The key to maintaining customer satisfaction customer. A very satisfied customer is able to make customers more loyal, buy more if the company introduce new products and improvements to existing products, favorable comments about the company and products, lack of attention to the brand and advertising competitors as well as less price sensitive, Giving ideas products / services companies, and service costs smaller than new customers because the transaction routine.