> Concept-Based Social Marketing Home » Marketing » A. Understanding Marketing » > Concept-Based Social Marketing Taufiqullah August 16, 2011  comments In recent years, some people questioned whether the concept of marketing is a philosophy that appropriate in this era of environmental destruction, resource limitations resources, population explosion, world hunger and poverty, and neglect of social services. Should companies that have carry out tasks with a very satisfying consumer desires good to operate for the long term interests of consumers and community? Marketing concepts aside opposition potential between consumer desire and long-term social welfare. This situation requires a new concept that expands marketing concept. Some of the proposed concept is “Marketing human one” and “environmentally conscious marketing life “. Then the last is the marketing concept social minded. The marketing concept states that the social vision organization’s task is to determine the needs, desires, and interests of target markets and to give satisfaction desired more effectively and efficiently than competitors with maintain and improve the welfare of consumers and society. The concept of social vision invites marketers build social and ethical considerations in their marketing practices. They have to balance and harmonize the three factors often the contention that corporate profits, satisfying the desire consumers, the public interest. A number of companies have achieved impressive sales and profits by accepting and apply marketing concepts with social insights.
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