Docstoc

2011 RFL Email Campaign Scheduler_0_0.xls - Managemyrelay.org

Document Sample
2011 RFL Email Campaign Scheduler_0_0.xls - Managemyrelay.org Powered By Docstoc
					American Cancer Society, Great West Division                                                                                                              Last Revision Date: 09-8-10


FY11 Relay Email Campaign Scheduler w Facebook and Website updates
Special Event Manager
Joe Fundraiser
                                                                                                    Create Master List of Campaign Emails

List of Events
                                                                     Relay Type
                                                                     (Community/
                                                                                                          To Use the Email Scheduler:
Type     Name                                     Event Date         College)


RFL      Relay For Life of Anytown                06/14/11           Community          Note: For this program to work, The security level in Excel must be set to
                                                                                       "Medium" or "Low"
RFL      Relay For Life of the local University   04/13/11           College           (to reset it, goto "Tools>Macro>Security…", then close and
                                                                                       restart this program. Be sure to ENABLE MACROS to make it work.)
RFL      Relay For Life of the Great West         05/14/11           Community


                                                                                       1. Enter all of your Events in the List of Events section of this page.
                                                                                                   Event Type - Must be RFL:
                                                                                                  Event Name - must be unique (no duplicates)
                                                                                                  Event Date - must be exact (mm/dd/yy)
                                                                                                  Relay Type - must be Community or College


                                                                                       2. Click the "Create Master List of Campaign Emails" button above.
                                                                                                  The Planner will compile a list of emails that will need to be sent
                                                                                                  for each of your events and combine them into one Master Email List,


                                                                                       3. Switch to the "Email Campaigns List" sheet to view/print your
                                                                                          Master Email Campaigns List.
                                                                                                   (use tabs in lower left section of screen to move between sheets)

                                                                     cutoff date for
              maximum of 10 events                    05/15/11   =   short schedule
    GW Online Events Emails List
                                                                                                   Date
Action Date   Event Name   Actions Needed   Email Subject or Website/Facebook Updates   Audience
                                                                                                   Completed




                                            2 of 50
Mssg   Regular Date                             Short Date
Type   Offset         Regular Lead Time to send Offset         Short Lead Time to send     Email Name                      Email Subject                                                                Audience
RFL    11/22/10       hard coded                 11/22/10       hard coded                 Holiday Messaging               Giving Thanks from Relay For Life                                            All Current & Past Participants
RFL    01/03/11       hard coded                 01/03/11       hard coded                 Holiday Messaging               Happy New Year from Relay For Life                                           All Current & Past Participants
RFL    (141)          141 days out - 20 wks      (141)          141 days out - 20 wks      Engagement Email 1              Four easy ways to kick-start your Relay For Life fundraising                 All Current Participants
RFL    (120)          120 days out - 17 wks      (120)          120 days out - 17 wks      Engagement Email 2              This week's Relay For Life tip: Strength in numbers                          All Current Participants
RFL    (91)           91 days out - 13 wks       (91)           91 days out - 13 wks       Engagement Email 3              How your Relay For Life story can inspire others                             All Current Participants
RFL    (77)           77 days out - 11 wks       (77)           77 days out - 11 wks       Engagement Email 4              This week: Two Relay For Life tips!                                          All Current Participants
RFL    (63)           63 days out - 9 wks        (63)           63 days out - 9 wks        Engagement Email 5              Sometimes your friends need a friendly reminder                              All Current Participants
RFL    (49)           49 days out - 7 wks        (49)           49 days out - 7 wks        Engagement Email 6              More Relay For Life fundraising tips just for you                            All Current Participants
RFL    (35)           35 days out - 5 wks        (35)           35 days out - 5 wks        Engagement Email 7              An email a day can save lives                                                All Current Participants
RFL    (25)           25 days out - 3 1/2 wks    (25)           25 days out - 3 1/2 wks    Engagement Email 8              Relay For Life goes social                                                   All Current Participants
RFL    (15)           15 days out - 2 wks        (15)           15 days out - 2 wks        Engagement Email 9              How you can double your Relay For Life dollars                               All Current Participants
RFL    (5)            5 days out                 (5)            5 days out                 Engagement Email 10             It's time to up the ante!                                                    All Current Participants
RFL    3              3 days post event          3              3 days post event          Engagement Email - Post event   Relive Relay For Life, and double your dollars                               All Current Participants
RFL    13             13 days post event         13             13 days post event         Engagement Email - Post event   Keep the momentum going                                                      All Current Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 1             Your Relay For Life Web site is here!                                        All Past Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 2             A special invitation for Relay For Life participants                         All Past Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 3             We need you back!                                                            All Past Participants
RFL    (63)           63 days out ~ 9wks         (56)           56 days out ~ 8 wks        Recruitment Email 4             11 million reasons to celebrate                                              All Past Participants
RFL    (31)           31 days out ~ 4 1/2 wks    (31)           31 days out ~ 4 1/2 wks    Recruitment Email 5             Time sensitive information about this year's Relay For Life                  All Past Participants
RFL    (10)           10 days out ~ 1 1/2 wks    (10)           10 days out ~ 1 1/2 wks    Recruitment Email 6             All we're missing is you                                                     All Past Participants
RFL    11/22/10       hard coded                 11/22/10       hard coded                 Holiday Messaging               Giving Thanks from Relay For Life                                            All Current & Past Participants
RFL    01/03/11       hard coded                 01/03/11       hard coded                 Holiday Messaging               Happy New Year from Relay For Life                                           All Current & Past Participants
RFL    (141)          141 days out - 20 wks      (141)          141 days out - 20 wks      Engagement Email 1              Four easy ways to kick-start your Relay For Life fundraising                 All Current Participants
RFL    (120)          120 days out - 17 wks      (120)          120 days out - 17 wks      Engagement Email 2              Seize the moment                                                             All Current Participants
RFL    (91)           91 days out - 13 wks       (91)           91 days out - 13 wks       Engagement Email 3              How your Relay For Life story can inspire others                             All Current Participants
RFL    (77)           77 days out - 11 wks       (77)           77 days out - 11 wks       Engagement Email 4              Sometimes your friends need a friendly reminder                              All Current Participants
RFL    (63)           63 days out - 9 wks        (63)           63 days out - 9 wks        Engagement Email 5              Relay For Life fundraising tips just for you                                 All Current Participants
RFL    (49)           49 days out - 7 wks        (49)           49 days out - 7 wks        Engagement Email 6              10 things to do in less than 10 minutes                                      All Current Participants
RFL    (35)           35 days out - 5 wks        (35)           35 days out - 5 wks        Engagement Email 7              An Email a Day Can Save Lives                                                All Current Participants
RFL    (25)           25 days out - 3 1/2 wks    (25)           25 days out - 3 1/2 wks    Engagement Email 8              Relay For Life goes social                                                   All Current Participants
RFL    (15)           15 days out - 2 wks        (15)           15 days out - 2 wks        Engagement Email 9              Turn $50 into $100 – here's how                                              All Current Participants
RFL    (5)            5 days out                 (5)            5 days out                 Engagement Email 10             It’s time to up the ante!                                                    All Current Participants
RFL    3              3 days post event          3              3 days post event          Engagement Email - Post Event   Relive Relay For Life, and double your dollars                               All Current Participants
RFL    13             13 days post event         13             13 days post event         Engagement Email - Post Event   Keep the momentum going                                                      All Current Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 1             Sometimes, the early bird gets bragging rights; be the first to sign up      All Past Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 2             A special invitation for Relay For Life participants                         All Past Participants
RFL                   hard coded
       Prescheduled - but event may customize.                  hard coded
                                                 Prescheduled - but event may customize.   Recruitment Email 3             Relay For Life: It’s easier and more addictive than Facebook                 All Past Participants
RFL    (63)           63 days out ~ 9wks         (56)           56 days out ~ 8 wks        Recruitment Email 4             11 million reasons to celebrate                                              All Past Participants
RFL    (31)           31 days out ~ 4 1/2 wks    (31)           31 days out ~ 4 1/2 wks    Recruitment Email 5             Time sensitive information about this year’s Relay For Life                  All Past Participants
RFL    (10)           10 days out ~ 1 1/2 wks    (10)           10 days out ~ 1 1/2 wks    Recruitment Email 6             All we’re missing is you                                                     All Past Participants
                                                                                                                           Invite Facebook page Fans who are Relay participants to invite two friends
RFL    (133)          19 wks out                 (133)         19 wks out                  Facebook Update                 to join their team.                                                          Event Facebook Page
                                                                                                                           Encourage Facebook Fans to invite 10 friends to become fans of the page,
RFL    (119)          17 wks out                 (119)         17 wks out                  Facebook Update                 and to sign up online for Relay.                                             Event Facebook Page
                                                                                                                           Encourage Facebook Fans to add the Relay BF app - then update their
RFL    (112)          16 wks out                 (112)         16 wks out                  Facebook Update                 Facebook status to ask for support.                                          Event Facebook Page
                                                                                                                           Feature a top Relay participant or team captain on your Facebook page
RFL    (105)          15 wks out                 (105)         15 wks out                  Facebook Update                 (with permission from the participant).                                      Event Facebook Page
                                                                                                                           Encourage Facebook fans to make a self-pledge - and ask their friends to
RFL    (98)           14 wks out                 (98)          14 wks out                  Facebook Update                 match it.                                                                    Event Facebook Page
                                                                                                                           Feature another top Relay participant on your Facebook page (with
RFL    (91)           13 wks out                 (91)          13 wks out                  Facebook Update                 permission from the participant).                                            Event Facebook Page
                                                                                                                           Encourage Facebook fans to update their status using Boundless
RFL    (84)           12 wks out                 (84)          12 wks out                  Facebook Update                 Fundraising.                                                                 Event Facebook Page
                                                                                                                           Encourage your Facebook fans to post their reason for joining Relay and
RFL    (77)           11 wks out                 (77)          11 wks out                  Facebook Update                 ask for a donation.                                                          Event Facebook Page
                                                                                                                           Encourage Facebook fans to add their personal URL to their email
RFL    (70)           10 wks out                 (70)          10 wks out                  Facebook Update                 signature.                                                                   Event Facebook Page
                                                                      Encourage all Facebook fans to add something new to their Relay page
RFL   (63)    9 wks out      (63)    9 wks out      Facebook Update   and send a round of emails.                                               Event Facebook Page
                                                                      Encourage all participants who haven't already, to make a self-pledge and
RFL   (56)    8 wks out      (56)    8 wks out      Facebook Update   lead by example with their fundraising.                                   Event Facebook Page
                                                                      Encourage all Facebook Fans to update their Profile photo to the Relay
RFL   (49)    7 wks out      (49)    7 wks out      Facebook Update   logo for at least one week.                                               Event Facebook Page

                                                                      Encourage Facebook Fans to send at least one email a day for a week.
RFL   (42)    6 wks out      (42)    6 wks out      Facebook Update                                                                                Event Facebook Page
                                                                      Invite Facebook page Fans who are Relay participants to invite a survivor
RFL   (35)    5 wks out      (35)    5 wks out      Facebook Update   to join their team.                                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to update their status to indicate that they
RFL   (28)    4 wks out      (28)    4 wks out      Facebook Update   are walking in a few weeks with BF.                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to update their Profile photo to the Relay
RFL   (21)    3 wks out      (21)    3 wks out      Facebook Update   logo for one week.                                                           Event Facebook Page
                                                                      Encourage all Relay participants to have all their donors check with their
RFL   (14)    2 wks out      (14)    2 wks out      Facebook Update   employers about matching a gift to Relay.                                    Event Facebook Page
                                                                      Encourage all Facebook Fans to update their status with BF to indicate
RFL   (7)     1 wk out       (7)     1 wk out       Facebook Update   that they are walking THIS WEEKEND.                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to send at least 3 emails a day between now
RFL   0       Day of event   0       Day of event   Facebook Update   and the Relay                                                                Event Facebook Page
                                                                      Thank you to all participants who came to the Relay and raised money;
RFL   7       1 wk after     7       1 wk after     Facebook Update   reminder to check with donors about matching gifts.                          Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   14      2 wks after    14      2 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   21      3 wks after    21      3 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   28      4 wks after    28      4 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   35      5 wks after    35      5 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   42      6 wks after    42      6 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   49      7 wks after    49      7 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   56      8 wks after    56      8 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   63      9 wks after    63      9 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   70      10 wks after   70      10 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   77      11 wks after   77      11 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   84      12 wks after   84      12 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   91      13 wks after   91      13 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   98      14 wks after   98      14 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   105     15 wks after   105     15 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   112     16 wks after   112     16 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   119     17wks after    119     17wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   126     18 wks after   126     18 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   133     19 wks after   133     19 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   140     20 wks after   140     20 wks after   Facebook Update                                                                                Event Facebook Page
                                                                      Invite Facebook page Fans who are Relay participants to invite two friends
RFL   (133)   19 wks out     (133)   19 wks out     Facebook Update   to join their team.                                                        Event Facebook Page
                                                                      Encourage Facebook Fans to invite 10 friends to become fans of the page,
RFL   (119)   17 wks out     (119)   17 wks out     Facebook Update   and to sign up online for Relay.                                             Event Facebook Page
                                                                      Encourage Facebook Fans to add the Relay BF app - then update their
RFL   (112)   16 wks out     (112)   16 wks out     Facebook Update   Facebook status to ask for support.                                          Event Facebook Page
                                                                      Feature a top Relay participant or team captain on your Facebook page
RFL   (105)   15 wks out     (105)   15 wks out     Facebook Update   (with permission from the participant).                                      Event Facebook Page
                                                                      Encourage Facebook fans to make a self-pledge - and ask their friends to
RFL   (98)    14 wks out     (98)    14 wks out     Facebook Update   match it.                                                                    Event Facebook Page
                                                                      Feature another top Relay participant on your Facebook page (with
RFL   (91)    13 wks out     (91)    13 wks out     Facebook Update   permission from the participant).                                            Event Facebook Page
                                                                      Encourage Facebook fans to update their status using Boundless
RFL   (84)    12 wks out     (84)    12 wks out     Facebook Update   Fundraising.                                                                 Event Facebook Page
                                                                      Encourage your Facebook fans to post their reason for joining Relay and
RFL   (77)    11 wks out     (77)    11 wks out     Facebook Update   ask for a donation.                                                          Event Facebook Page
                                                                      Encourage Facebook fans to add their personal URL to their email
RFL   (70)    10 wks out     (70)    10 wks out     Facebook Update   signature.                                                                   Event Facebook Page
                                                                      Encourage all Facebook fans to add something new to their Relay page
RFL   (63)    9 wks out      (63)    9 wks out      Facebook Update   and send a round of emails.                                                  Event Facebook Page
                                                                      Encourage all participants who haven't already, to make a self-pledge and
RFL   (56)    8 wks out      (56)    8 wks out      Facebook Update   lead by example with their fundraising.                                      Event Facebook Page
                                                                      Encourage all Facebook Fans to update their Profile photo to the Relay
RFL   (49)    7 wks out      (49)    7 wks out      Facebook Update   logo for at least one week.                                                  Event Facebook Page

                                                                      Encourage Facebook Fans to send at least one email a day for a week.
RFL   (42)    6 wks out      (42)    6 wks out      Facebook Update                                                                                Event Facebook Page
                                                                      Invite Facebook page Fans who are Relay participants to invite a survivor
RFL   (35)    5 wks out      (35)    5 wks out      Facebook Update   to join their team.                                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to update their status to indicate that they
RFL   (28)    4 wks out      (28)    4 wks out      Facebook Update   are walking in a few weeks with BF.                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to update their Profile photo to the Relay
RFL   (21)    3 wks out      (21)    3 wks out      Facebook Update   logo for one week.                                                           Event Facebook Page
                                                                      Encourage all Relay participants to have all their donors check with their
RFL   (14)    2 wks out      (14)    2 wks out      Facebook Update   employers about matching a gift to Relay.                                    Event Facebook Page
                                                                      Encourage all Facebook Fans to update their status with BF to indicate
RFL   (7)     1 wk out       (7)     1 wk out       Facebook Update   that they are walking THIS WEEKEND.                                          Event Facebook Page
                                                                      Encourage all Facebook Fans to send at least 3 emails a day between now
RFL   0       Day of event   0       Day of event   Facebook Update   and the Relay                                                                Event Facebook Page
                                                                      Thank you to all participants who came to the Relay and raised money;
RFL   7       1 wk after     7       1 wk after     Facebook Update   reminder to check with donors about matching gifts.                          Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   14      2 wks after    14      2 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   21      3 wks after    21      3 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   28      4 wks after    28      4 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   35      5 wks after    35      5 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   42      6 wks after    42      6 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   49      7 wks after    49      7 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   56      8 wks after    56      8 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   63      9 wks after    63      9 wks after    Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   70      10 wks after   70      10 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   77      11 wks after   77      11 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   84      12 wks after   84      12 wks after   Facebook Update                                                                                Event Facebook Page

                                                                      Another thank you. Post event and/or Division Relay totals thus far.
RFL   91      13 wks after   91      13 wks after   Facebook Update                                                                                Event Facebook Page
                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   98     14 wks after   98     14 wks after   Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   105    15 wks after   105    15 wks after   Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   112    16 wks after   112    16 wks after   Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   119    17wks after    119    17wks after    Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   126    18 wks after   126    18 wks after   Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   133    19 wks after   133    19 wks after   Facebook Update                                                                                                 Event Facebook Page

                                                                                     Another thank you. Post event and/or Division Relay totals thus far.
RFL   140    20 wks after   140    20 wks after   Facebook Update                                                                                                 Event Facebook Page
                                                  Participant Center/Greeting Page   Update the PPC with information on Boundless Fundraising for iPhone and
RFL   -217   31 wks out     -217   31 wks out     Updates                            Facebook                                                                Event Website
                                                  Participant Center/Greeting Page
                                                                                     Update the PPC with information on new improvements
RFL   -210   30 wks out     -210   30 wks out     Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page
                                                                                     Update the PPC with the 4 steps to kick-starting their Relay fundraising.
RFL   -147   21 wks out     -147   21 wks out     Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page
                                                                                     Encourage all participants to invite two friends to join their team.
RFL   -133   19 wks out     -133   19 wks out     Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page   Post reminder to add the BF application - and use it to push out status
RFL   -119   17 wks out     -119   17 wks out     Updates                            updates asking for support!                                                  Event Website
                                                  Participant Center/Greeting Page   Spotlight a top participant or team captain and include a link to his/her
RFL   -105   15 wks out     -105   15 wks out     Updates                            page (with permission from the participant).                                 Event Website
                                                  Participant Center/Greeting Page
                                                                                     Update PPC with self-pledge reminder.
RFL   -98    14 wks out     -98    14 wks out     Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page   Post "Relay dollars are making a difference" followed by at least two
RFL   -91    13 wks out     -91    13 wks out     Updates                            cancer facts.                                                                Event Website
                                                                                     Post, "Sometimes asking twice is all it takes! Be sure to send follow up
                                                  Participant Center/Greeting Page   emails to those you've asked who have yet to support your Relay
RFL   -84    12 wks out     -84    12 wks out     Updates                            fundraising efforts!"                                                        Event Website

                                                                                     Encourage participants who are on Facebook and/or Twitter to post their
                                                  Participant Center/Greeting Page
                                                                                     reason for joining Relay - and survivors to post that they are a survivor.
RFL   -77    11 wks out     -77    11 wks out     Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page   Post, "Have you created a personal URL for your Relay Web page yet?
RFL   -70    10 wks out     -70    10 wks out     Updates                            Do it today, and then add it to your email signature!"                       Event Website
                                                  Participant Center/Greeting Page   Spotlight another top participant and include a link to his/her page (with
RFL   -63    9 wks out      -63    9 wks out      Updates                            permission from the participant).                                            Event Website
                                                  Participant Center/Greeting Page   Post a self-pledge reminder, and ask participants to send emails asking
RFL   -56    8 wks out      -56    8 wks out      Updates                            their friends and family to match the self-pledge.                           Event Website

                                                                                     Encourage participants to update their Facebook profile photo to the Relay
                                                  Participant Center/Greeting Page
                                                                                     logo - make it available for download in the PPC if possible.
RFL   -49    7 wks out      -49    7 wks out      Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page   Post, "This week's challenge for Relay participants: Send at least one
RFL   -42    6 wks out      -42    6 wks out      Updates                            email a day for the next week to ask for donations!"                         Event Website
                                                  Participant Center/Greeting Page
                                                                                     Encourage all participants to invite a survivor to join their team.
RFL   -35    5 wks out      -35    5 wks out      Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page
                                                                                     Promote fundraising on Facebook through Boundless Fundraising.
RFL   -28    4 wks out      -28    4 wks out      Updates                                                                                                         Event Website

                                                                                     Encourage participants to update their Facebook profile photo to the Relay
                                                  Participant Center/Greeting Page
                                                                                     logo - make it available for download in the PPC if possible.
RFL   -21    3 wks out      -21    3 wks out      Updates                                                                                                       Event Website
                                                                                     Post, "Matching gifts can double your Relay dollars. Be sure to check with
                                                  Participant Center/Greeting Page   ALL of your donors about matching a gift to support your fundraising
RFL   -14    2 wks out      -14    2 wks out      Updates                            efforts!"                                                                  Event Website
                                                  Participant Center/Greeting Page
                                                                                     Post event details and a last minute fundraising push.
RFL   -7     1 wk out       -7     1 wk out       Updates                                                                                                         Event Website
                                                  Participant Center/Greeting Page   Thank you to all participants who came to the walk and raised money;
RFL   7      1 wk after     7      1 wk after     Updates                            reminder to check with donors about matching gifts.                          Event Website
                                              Participant Center/Greeting Page   Update the PPC with information on Boundless Fundraising for iPhone and
RFL   -217   31 wks out   -217   31 wks out   Updates                            Facebook                                                                Event Website
                                              Participant Center/Greeting Page
                                                                                 Update the PPC with information on new improvements
RFL   -210   30 wks out   -210   30 wks out   Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page
                                                                                 Update the PPC with the 4 steps to kick-starting their Relay fundraising.
RFL   -147   21 wks out   -147   21 wks out   Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page
                                                                                 Encourage all participants to invite two friends to join their team.
RFL   -133   19 wks out   -133   19 wks out   Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page   Post reminder to add the BF application - and use it to push out status
RFL   -119   17 wks out   -119   17 wks out   Updates                            updates asking for support!                                                  Event Website
                                              Participant Center/Greeting Page   Spotlight a top participant or team captain and include a link to his/her
RFL   -105   15 wks out   -105   15 wks out   Updates                            page (with permission from the participant).                                 Event Website
                                              Participant Center/Greeting Page
                                                                                 Update PPC with self-pledge reminder.
RFL   -98    14 wks out   -98    14 wks out   Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page   Post "Relay dollars are making a difference" followed by at least two
RFL   -91    13 wks out   -91    13 wks out   Updates                            cancer facts.                                                                Event Website
                                                                                 Post, "Sometimes asking twice is all it takes! Be sure to send follow up
                                              Participant Center/Greeting Page   emails to those you've asked who have yet to support your Relay
RFL   -84    12 wks out   -84    12 wks out   Updates                            fundraising efforts!"                                                        Event Website

                                                                                 Encourage participants who are on Facebook and/or Twitter to post their
                                              Participant Center/Greeting Page
                                                                                 reason for joining Relay - and survivors to post that they are a survivor.
RFL   -77    11 wks out   -77    11 wks out   Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page   Post, "Have you created a personal URL for your Relay Web page yet?
RFL   -70    10 wks out   -70    10 wks out   Updates                            Do it today, and then add it to your email signature!"                       Event Website
                                              Participant Center/Greeting Page   Spotlight another top participant and include a link to his/her page (with
RFL   -63    9 wks out    -63    9 wks out    Updates                            permission from the participant).                                            Event Website
                                              Participant Center/Greeting Page   Post a self-pledge reminder, and ask participants to send emails asking
RFL   -56    8 wks out    -56    8 wks out    Updates                            their friends and family to match the self-pledge.                           Event Website

                                                                                 Encourage participants to update their Facebook profile photo to the Relay
                                              Participant Center/Greeting Page
                                                                                 logo - make it available for download in the PPC if possible.
RFL   -49    7 wks out    -49    7 wks out    Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page   Post, "This week's challenge for Relay participants: Send at least one
RFL   -42    6 wks out    -42    6 wks out    Updates                            email a day for the next week to ask for donations!"                         Event Website
                                              Participant Center/Greeting Page
                                                                                 Encourage all participants to invite a survivor to join their team.
RFL   -35    5 wks out    -35    5 wks out    Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page
                                                                                 Promote fundraising on Facebook through Boundless Fundraising.
RFL   -28    4 wks out    -28    4 wks out    Updates                                                                                                         Event Website

                                                                                 Encourage participants to update their Facebook profile photo to the Relay
                                              Participant Center/Greeting Page
                                                                                 logo - make it available for download in the PPC if possible.
RFL   -21    3 wks out    -21    3 wks out    Updates                                                                                                       Event Website
                                                                                 Post, "Matching gifts can double your Relay dollars. Be sure to check with
                                              Participant Center/Greeting Page   ALL of your donors about matching a gift to support your fundraising
RFL   -14    2 wks out    -14    2 wks out    Updates                            efforts!"                                                                  Event Website
                                              Participant Center/Greeting Page
                                                                                 Post event details and a last minute fundraising push.
RFL   -7     1 wk out     -7     1 wk out     Updates                                                                                                         Event Website
                                              Participant Center/Greeting Page   Thank you to all participants who came to the walk and raised money;
RFL   7      1 wk after   7      1 wk after   Updates                            reminder to check with donors about matching gifts.                          Event Website
Relay Type
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
Community
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College
College

Community

Community

Community

Community

Community

Community

Community

Community

Community
Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

Community

College
College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College

College
College

College

College

College

College

College

College

Community

Community

Community

Community

Community

Community

Community

Community



Community



Community

Community

Community

Community



Community

Community

Community

Community



Community



Community

Community

Community
College

College

College

College

College

College

College

College



College



College

College

College

College



College

College

College

College



College



College

College

College
                                                  Engagement Community Email Content



Engagement Email 1
Engagement Email 1 - Four easy ways to kick-start your Relay For Life fundraising
Hi [First Name],



Log in to your Participant Center now, and follow these four quick steps to kick-start your Relay For Life fundraising this year:




3. Lead by example, and make a personal donation.

2. Compose your first email to your friends, relatives, and work associates to ask for support.




Thank you and good luck with your recruiting!

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 2A
Engagement Email 2A- Seize the moment
[First Name],
The money you raise is helping save lives and creating a world with less cancer and more birthdays. Thank you!
[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 3
Engagement Email 3 - How your Relay For Life story can inspire others
[First Name],




Log in to your Participant Center now, and send at least six emails today.>>>>



Log in to your Participant Center now, and update your page today. >>>>
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 4
Engagement Email 4 - This week: Two Relay For Life tips!
Hi [First Name],




Log in to your Participant Center, and email six friends today.
MADE SELF-PLEDGE <<<<




>>>>
NOT MADE SELF-PLEDGE <<<<




>>>>Thank you!
Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 5
Engagement Email 5 - Sometimes your friends need a friendly reminder
[First Name],




Thank you and good luck!

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 6
Engagement Email 6 - More Relay For Life fundraising tips just for you
[First Name],




We’ll see you soon at this year’s Relay For Life event.
Relay on!

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 7
Engagement Email 7 - An email a day can save lives

[First Name],
Log into your Participant Center, and send your first email today.
>>>>




Log into your Participant Center, and send an email today. Then send at least one more a day for the next week.
>>>>




Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 8
Engagement Email 8 – Relay For Life goes social

Dear [First Name],




Added bF<<<<




You may even want to start a status update countdown. Update it weekly and then daily the week before this year’s walk. Try something like:



>>>>
Not added bF<<<<




 [FUNDRAISE WITH FACEBOOK IMAGE]
>>>>
See you soon! Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 9
Engagement Email 9- How you can double your Relay For Life dollars
Dear [First Name],




Log into your Participant Center, and email anyone who has donated to you already asking them to help you double their gift.
We’ll see you in two weeks!




Thank you so much for joining Relay For Life this year, we are truly honored to have your support.

We’ll see you next weekend!

Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]
                                                  Engagement Community Email Content



Engagement Email 1
Engagement Email 1 - Four easy ways to kick-start your Relay For Life fundraising
Hi [First Name],
We know the fight against cancer is important to you, and we’re honored to have your support this year for the American Cancer Society
Relay For Life .
Log in to your Participant Center now, and follow these four quick steps to kick-start your Relay For Life fundraising this year:

4. Update your personal Web page with a photo and story of why you’ve chosen to Relay, and create a personalized URL for your Relay For
Life Web page.

3. Lead by example, and make a personal donation.

2. Compose your first email to your friends, relatives, and work associates to ask for support.

1. Extend your reach by adding the Boundless Fundraising application to your Facebook page.
Thank you again for choosing to support Relay For Life and helping the American Cancer Society save lives and create a world with less
cancer and more birthdays.
Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]
[EMAIL ADDRESS]
Eleven million Americans who have a history of cancer will celebrate another birthday this year. The American Cancer Society is proud to
celebrate with them, and to continue to help all people touched by cancer. Together, we’re saving lives. Find out more at cancer.org and
morebirthdays.com.
 Include Trademark symbol in all references to Relay For Life.

Engagement Email 2
Engagement Email 2 - This week’s Relay For Life tip: Strength in numbers
[First Name],
One of the keys to having a successful Relay For Life team is simple: strength in numbers. The bigger your team, the further you can
extend the reach of your fundraising efforts.
Can you think of two friends, coworkers, or family members who live nearby, share your commitment to fighting cancer, yet haven’t gotten
involved with the American Cancer Society Relay For Life? Maybe it’s a friend who has faced cancer or a coworker who has lost a loved one
to the disease.
Log in to your Participant Center now, and invite them to join your team!
Team captains<<<As a Relay For Life team captain, be sure to encourage ALL of your team members to extend these invitations today. A
quick reminder message from you could go a long way!>>>>
Thank you and good luck with your recruiting!

[EVENT COORDINATOR NAME]
[EVENT NAME]
Smoking accounts for at least 30 percent of all cancer deaths, and it is the most preventable cause of death in the United States. For help
quitting, call the American Cancer Society day or night at 1-800-227-2345.

Engagement Email 2A
Engagement Email 2A- Seize the moment
[First Name],
By signing up early for this year's American Cancer Society Relay For Life, you’ve put yourself in a great position to reach your fundraising
goal and make a real impact in the fight against cancer.
Added BF<<<And now that you’ve added the Boundless Fundraising application to your Facebook page, be sure to use it to spread the
word about your Relay For Life fundraising efforts to all of your friends on Facebook. It’s an easy way to get the word out fast to your entire
network of friends.
Log into Facebook today, and post a status update using the application. You’ll be surprised who might end up supporting your efforts once
you do!>>>
Not added BF<<<And don’t forget that you can also fundraise through Facebook. Add the Boundless Fundraising application to your
Facebook page today!
Once you do, you can send status updates that include links directly to support your Relay For Life fundraising efforts – a quick and easy
way to get the word out to your entire network of friends!>>>
The money you raise is helping save lives and creating a world with less cancer and more birthdays. Thank you!
[EVENT COORDINATOR NAME]
[EVENT NAME]
You could double your gifts through matching gifts. Many people don’t realize that their employers will match gifts made to the American
Cancer Society. In some cases, you can turn your $100 donation into $200 just by filling out a simple form. Check online by visiting
matchinggifts.com/acs.

Engagement Email 3
Engagement Email 3 - How your Relay For Life story can inspire others
[First Name],
We all support the American Cancer Society Relay For Life® for our own reasons, whether we have survived cancer ourselves or watched a
loved one struggle with the disease.
Updated page<<<Now that you’ve updated your Relay For Life Web page, it’s time to send it to anyone and everyone you know. Chances
are all of your friends, coworkers, and family members have been affected by cancer in some way. When you let them know how and why
you’re fighting back against the disease, they’re likely to be inspired to support your efforts with a donation.
Log in to your Participant Center now, and send at least six emails today.>>>>
Not updated page<<<Sharing that reason with people may encourage them to support Relay For Life. We hope you’ll share your reason to
Relay with everyone you know by personalizing your Web page.
Log in to your Participant Center now, and update your page today. >>>>
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
American Cancer Society Road to Recovery ® volunteers are providing a lifesaving service: driving cancer patients to and from their
treatments. If you would like to offer your help or request help, please call anytime, day or night, 1-800-227-2345.

Engagement Email 4
Engagement Email 4 - This week: Two Relay For Life tips!
Hi [First Name],
Can you think of six friends who would give up their cup of coffee for a week, or lunch out one or two days, and give the money they save to
your American Cancer Society Relay For Life fundraising efforts instead?

Send them an email today asking for just $10 each, and let them know that the Society is saving 300 more birthdays each and every day
than we were just 20 years ago. With more work, we believe cancer will become the most preventable and most curable of the major life-
threatening diseases facing humankind. Who wouldn't want to help make that day come more quickly?
Log in to your Participant Center, and email six friends today.
MADE SELF-PLEDGE <<<<
Congratulations on making a personal donation to your Relay For Life fundraising efforts this year. Leading by example is one of the best
ways to encourage others to support you – so be sure to mention it to your family, friends, and coworkers in the emails you send out asking
for support!
>>>>
NOT MADE SELF-PLEDGE <<<<
And here’s another tip: Lead by example and make a donation in support of your own fundraising goal – it’s one of the most important things
you can do to kick-start your fundraising efforts! Be sure you mention this when you ask others to make a donation, too – you’ll be surprised
what a difference it makes when they see that you’ve donated!
>>>>Thank you!
Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]

If you know a woman who is 40 or older and is not getting her yearly mammogram because she is afraid of the screening test, encourage
her to visit http://makingstrides.acsevents.org/mammogramreminder to watch a video about the myths and truths of mammograms and listen
to women talking about their experiences.

Engagement Email 5
Engagement Email 5 - Sometimes your friends need a friendly reminder
[First Name],

Sometimes asking twice is all it takes to motivate your family, friends, or coworkers to make a donation to the American Cancer Society
Relay For Life®. We all get lots of emails, and sometimes it’s difficult to “cut through the clutter.”

Log in to your Participant Center, and gently remind your friends that you are counting on their support to help you create a world with less
cancer and more birthdays.

Added BF<<<And while you’re add it, be sure to spread the word to all your friends on Facebook with the Boundless Fundraising
application. Log into Facebook today, and post a Relay For Life status update using the application. When you do, your Facebook friends
will be able to support your fundraising efforts for this year’s Relay For Life event! >>>
Not added BF<<<And don’t forget that you can also ask for Relay For Life donations using Facebook. Add the Boundless Fundraising
application to your page today!
Once you do, you can send status updates that include links directly to support your Relay For Life fundraising efforts – a quick and easy
way to get the word out to your entire network of friends!>>>

Thank you and good luck!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Sometimes you just need to connect with someone who has “been there.” The American Cancer Society Cancer Survivors Network® is an
online community for cancer survivors and their family and friends, where people can connect to others who have been through the cancer
experience. Visit cancer.org/csn to learn more, be inspired by people’s stories, and even share your own story.

Engagement Email 6
Engagement Email 6 - More Relay For Life fundraising tips just for you
[First Name],

These days, you have more options than ever to get the word out about your fundraising efforts for the American Cancer Society Relay For
Life®.

With blogs and social networks like Facebook, Twitter, and LinkedIn linking us across the “virtual” world, you have a wide variety of channels
at your fingertips to help you fight back against cancer.

Here’s a tip: Log in to your Participant Center, and create a personalized URL today. Then add it to your email signature, and send it out via
your social networks. It’s a quick and easy way to spread the word about your participation in the American Cancer Society Relay For Life
and get friends to visit your page – and it’s virtually guaranteed to boost your fundraising efforts.

We’ll see you soon at this year’s Relay For Life event.
Relay on!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Don’t think you have time for a workout? Many people don’t know that they can benefit from small amounts of moderate activity throughout
the day. Regular physical activity is easier to fit in than you may realize and can help lower your lifetime risk for cancer. To learn more, visit
cancer.org/Healthy. .

Engagement Email 7
Engagement Email 7 - An email a day can save lives

[First Name],

You signed up for the American Cancer Society Relay For Life® because you know you have the power to provide hope and comfort to
everyone facing the disease. Every dollar you raise through Relay For Life helps create a world with less cancer and more birthdays.
No emails sent<<<<We’re just a little more than a month away from this year’s [EVENT NAME]. Can you commit to sending at least one
email a day for the next week to your family, friends, and coworkers asking for their support?

Log into your Participant Center, and send your first email today.
>>>>

Emails sent<<<<As you’ve most likely discovered, the quickest and easiest way to collect donations is by sending emails. We’re just a little
more than a month away from this year’s [EVENT NAME]. Can you commit to sending at least one email a day for the next week to your
family, friends, and coworkers asking for support?
Log into your Participant Center, and send an email today. Then send at least one more a day for the next week.
>>>>

If each one of us takes this one small step, we could take the success we’re already seeing for this year’s Relay For Life even higher – and
save more lives. We can’t thank you enough for choosing to Relay this year.

Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]

The best defense against cancer is finding it early, when it is easiest to treat. Learn more about which cancer screening tests you and your
loved ones should be getting, and when at cancer.org/Healthy/FindCancerEarly.

Engagement Email 8
Engagement Email 8 – Relay For Life goes social

Dear [First Name],
Are you using social media to spread the word that you’re fundraising for the American Cancer Society Relay For Life? When you update
your Facebook status, post to Twitter, or update your Relay For Life blog, you are helping to save lives and create more birthdays!
Attention Tweeters! Be sure to create a personal URL for your Relay For Life personal Web page and tweet it! Most URLs are about 50
characters, which leaves you with 90 characters to share your reason for fighting back against cancer.
Added bF<<<<
Since you’ve already added the Boundless Fundraising badge to your Facebook profile, log into your Facebook account and update your
status so ALL of your Facebook friends know about your Relay For Life fundraising progress. Make sure to tell them how EASY it is to
donate directly from Facebook.

You may even want to start a status update countdown. Update it weekly and then daily the week before this year’s walk. Try something like:
[First Name Last Name] is still fundraising for Relay For Life. I have only three more weeks to reach my goal of $xx. Please support me with
a donation today to help save lives from cancer!
>>>>
Not added bF<<<<
Did you know that most fundraising happens in the last few weeks before Relay For Life? That means now! Increase your chances of
reaching – and exceeding – your goal by adding the Boundless Fundraising application to your Facebook page.
Add Boundless Fundraising today! Once you do, you’ll get full access to the application including the ability to push Relay For Life status
updates to your networks of friends, and we’ll send newsfeeds to your friends to keep them up-to-date on your fundraising between now and
the Relay For Life event!
 [FUNDRAISE WITH FACEBOOK IMAGE]
>>>>
See you soon! Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]

Countless Americans who have never had cancer and 11 million who have are celebrating another birthday this year thanks to the American
Cancer Society’s focus on saving lives. As the largest private funder of cancer research, we have played a role in nearly every major cancer
breakthrough in recent history.

Engagement Email 9
Engagement Email 9- How you can double your Relay For Life dollars
Dear [First Name],
As we head into these last two weeks before the big night, we wanted to make sure that you knew about a quick and easy way to double
your fundraising for this year’s American Cancer Society Relay For Life.
Ask all of your donors to check with their employers to see if they will match a gift to the Society. They can even check online by visiting
matchinggifts.com/acs. Many donors never think to ask their employers, and a friendly reminder could go a long way toward doubling your
donations.
Log into your Participant Center, and email anyone who has donated to you already asking them to help you double their gift.
We’ll see you in two weeks!
Sincerely,
Your American Cancer Society
Relay For Life
[EVENT COORDINATOR NAME]
[EVENT NAME]
 The best defense against cancer is finding it early, when it is easiest to treat. Talk to your doctor about which cancer screening tests are
right for you, and learn more at cancer.org.

Engagement Email 10
Engagement Email 10 - It’s time to up the ante!

Dear [First Name],

A few weeks ago, we made a simple request of our Relayers: send an email a day for one week asking friends, family members, and
coworkers to make a donation to support your American Cancer Society Relay For Life fundraising efforts.

That week, we saw a noticeable boost in donations, and we’d like to thank each one of you who took part in our “challenge.”

With just five days left until this year’s [EVENT NAME], we’d like to try it one more time and up the ante! Can you commit to sending at least
three emails a day between now and the night of the Relay For Life? It’s a little bit of effort that can truly go a long way in the fight against
cancer. As you’re sending emails, be sure to share how every donation helps. [make 'how every donation helps' a hyperlink to the Your
Dollars At Work page on your Relay site]

Thank you so much for joining Relay For Life this year, we are truly honored to have your support.

We’ll see you next weekend!

Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]

The American Cancer Society provides free services to help cancer patients overcome daily challenges: transportation to treatment, lodging
near treatment centers, guidance through every step of the cancer experience, and information to help them make decisions about their
care. If you know someone who needs help, tell them to call us anytime, day or night, at 1-800-227-2345.
                                                  Recruiting Community Email Content



Recruiting Email 1
Recruiting Email 1 - Your Relay For Life Web site is here!
Dear [First Name],




You’ll have all the tools you need to be successful once you sign up online, and if you have any questions we’re always here to help.
Welcome back to Relay!

[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 2
Recruiting Email 2 - A special invitation for Relay For Life participants
Dear [First Name],




·    Helping people stay well by educating and empowering them to find the disease early when it’s easiest to treat



·    Finding cures through groundbreaking research
·    Fighting back by helping pass laws that defeat cancer and rallying communities to join the fight
Sign up for this year’s Relay For Life today.

We hope you can join us for another unforgettable night where we'll come together to celebrate, remember, and fight back!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 3
Recruiting Email 3 - We need you back!
[First Name],

Three months can fly by!




We need you back again for this year’s Relay For Life to help us keep creating a world with less cancer and more birthdays.

Sign up today!
We hope you can join us!
[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 4
Recruiting Email 4 - 11 million reasons to celebrate
Dear [First Name],




We’ve yet to hear from you this year, but we sincerely hope you can join us for what’s always a moving and unforgettable event.
Sign up today!




[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 5
Recruiting Email 5 - Time sensitive information about this year’s Relay For Life

[First Name],

Time is running out!

This year’s American Cancer Society [EVENT NAME] is just a month away, but fortunately you’ve still got plenty of time to get involved.

Sign up today.




Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]
Recruiting Email 6
Recruiting Email 6 - All we’re missing is you
Hi [First Name],




Sign up today for this year’s Relay For Life!




We hope to see you at Relay For Life!

[EVENT COORDINATOR NAME]
[EVENT NAME]
                                                   Recruiting Community Email Content



Recruiting Email 1
Recruiting Email 1 - Your Relay For Life Web site is here!
Dear [First Name],
We wanted you to be the first to know that our 2011 American Cancer Society Relay For Life event is just around the corner and our new
Web site is already up and open for registration!
You know what they say about the early bird – so sign up now. Once you do, we’ll be with you every step of the way, offering regular tips
and tricks to ensure you get the most out of your fundraising efforts for this year’s Relay For Life.
You’ll have all the tools you need to be successful once you sign up online, and if you have any questions we’re always here to help.
Welcome back to Relay!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Having cancer is hard. Finding help shouldn’t be. The American Cancer Society has a presence in nearly every community across the
country. We are available anytime, day or night, at 1-800-227-2345 or online at cancer.org.

Recruiting Email 2
Recruiting Email 2 - A special invitation for Relay For Life participants
Dear [First Name],
When you get involved with the American Cancer Society Relay For Life®, you are helping save lives and create a world with less cancer
and more birthdays! As a past participant of Relay, we’d like to extend a special invitation for you to sign up online today for this year’s
[Event Name].
Cancer has affected nearly all of us in some way, either personally or through the struggle of a loved one. The time and energy you put into
Relay For Life allows the American Cancer Society to keep:

·      Helping people stay well by educating and empowering them to find the disease early when it’s easiest to treat
·      Helping people get well by assisting patients and their caregivers in making decisions about their care and overcoming obstacles in
their personal fight
·      Finding cures through groundbreaking research
·      Fighting back by helping pass laws that defeat cancer and rallying communities to join the fight
Sign up for this year’s Relay For Life today.

We hope you can join us for another unforgettable night where we'll come together to celebrate, remember, and fight back!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
Having cancer is hard. Having to travel out of town for treatment can make it even more difficult. The American Cancer Society provides free
temporary lodging at Hope Lodge® facilities to patients and their caregivers who must travel far from home for treatment. To find out if there
is a Hope Lodge in your area and to learn more about this resource, call the American Cancer Society toll free at 1-800-227-2345 or visit
cancer.org/hopelodge.

Recruiting Email 3
Recruiting Email 3 - We need you back!
[First Name],

Three months can fly by!

That's how much time we have until this year's American Cancer Society [EVENT NAME]. As a veteran of Relay For Life, you're familiar with
this special night of celebrating the lives of those who have battled cancer, remembering loved ones lost to the disease, and making a
commitment to fight back against a disease that has taken too much.

We need you back again for this year’s Relay For Life to help us keep creating a world with less cancer and more birthdays.

Sign up today!
Once you do sign up, you’ll have access to all the online tools you need to make your participation and fundraising a huge success –
including the ability to fundraise with Facebook! And we’ll be with you every step of the way, providing periodic fundraising tips to help you
reach and exceed your goal for this year’s Relay For Life event.
We hope you can join us!
[EVENT COORDINATOR NAME]
[EVENT NAME]

Sometimes you just need to connect with someone who has “been there.” The American Cancer Society Cancer Survivors Network® is an
online community for cancer survivors and their family and friends, where people can connect to others who have been through the cancer
experience. Visit csn.cancer.org to learn more, be inspired by people’s stories, and even share your own story.

Recruiting Email 4
Recruiting Email 4 - 11 million reasons to celebrate
Dear [First Name],
Every year at the American Cancer Society Relay For Life®, we kick off the evening with our Survivors Lap. As we watch the cancer
survivors make their way around the track, we celebrate their individual victories and are reminded of the amazing progress we’re making
together in our fight against the disease. In fact, 11 million cancer survivors will celebrate another birthday this year thanks to the work we’re
accomplishing together. That is something to celebrate!
We’ve yet to hear from you this year, but we sincerely hope you can join us for what’s always a moving and unforgettable event.
Sign up today!
Our Relay For Life event is just [insert number of days, months or weeks] away, but there’s still time to join a team or organize your own. Get
started today!

[EVENT COORDINATOR NAME]
[EVENT NAME]
Together with our supporters, the American Cancer Society is fighting for every birthday threatened by every cancer in every community.
Find out how you can help create a world with less cancer and more birthdays by calling us at 1-800-227-2345 or by visiting
morebirthdays.com. {[First Name] please link morebirthdays.com to: http://morebirthdays.com/morebirthdays/]]

Recruiting Email 5
Recruiting Email 5 - Time sensitive information about this year’s Relay For Life

[First Name],

Time is running out!

This year’s American Cancer Society [EVENT NAME] is just a month away, but fortunately you’ve still got plenty of time to get involved.

Sign up today.

Once you do, you’ll have immediate access to all of our online tools that make asking for donations easier than ever. And you’ll be able to
fundraise with Facebook using the Boundless Fundraising application!

Whether you’ve experienced cancer firsthand or through the struggle of a loved one, we know that your reason for joining Relay For Life is as
unique as your own story. Every dollar you raise truly makes a difference, and helps the American Cancer Society continue its efforts to save
lives by helping people stay well and get well, by finding cures, and by fighting back.

Shout it from the Twitter mountaintops – you’re fighting cancer and your followers can help! Tweet it, put it as your status, write that epic
blog, update your profile on LinkedIn, or make a youtube video explaining your dedication. Get creative!! Feeling inspired? Filled with the
power of purple? Join us again to fight cancer!

Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]
 Smoking accounts for at least 30 percent of all cancer deaths, and it is the most preventable cause of death in the United States. If you or
someone you loves smokes, call your American Cancer Society anytime, day or night , at 1-800-227-2345. We can increase your chances of
quitting for good.

Recruiting Email 6
Recruiting Email 6 - All we’re missing is you
Hi [First Name],

As you know, the American Cancer Society [EVENT NAME] is just around the corner on [EVENT DATE]. So far, [number of teams] teams
and [number of participants] people have signed up online, but we're missing one thing – you!

Your past participation in Relay For Life has made a real impact in our efforts to create a world with less cancer and more birthdays, and we
hope you’ll join us again for another unforgettable night of celebrating, remembering and fighting back.

Sign up today for this year’s Relay For Life!

If you’ve signed up online before, you know that [days til event] days is plenty of time to get the word out to all of your family, friends, and
coworkers about why you support the American Cancer Society and to ask for donations. Raising money is a breeze with the online tools
you have in your Participant Center, and social networking sites like Facebook make it even easier.



We hope to see you at Relay For Life!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Having cancer is hard. Finding help shouldn’t be. The American Cancer Society provides free temporary lodging at Hope Lodge® facilities to
patients and their caregivers who must travel far from home to get quality cancer treatment. To find out if there is a Hope Lodge in your area
and learn more about this resource, call the American Cancer Society toll free at 1-800-227-2345 or visit cancer.org/hopelodge.
                                              Holiday Community Email Content



Holiday Message - Hardcoded for Nov 22nd 2010
Giving Thanks from Relay For Life
Happy Thanksgiving, [First Name]!
As the holidays approach, we all have many things to be thankful for.
At the American Cancer Society Relay For Life, we are thankful for your commitment and enthusiasm in the fight against
cancer. Thanks to your efforts working with the Society, 11 million cancer survivors in the United States will be celebrating
another Thanksgiving this year.
What are you thankful for? This Thanksgiving, share your thanks with your family, friends, and coworkers. Login to your
Participant Center, and update your personal web page with everyone and everything you are thankful for this year. Then, send
an email to these people and ask them to support your fundraising goal for Relay For Life.

Create fan pages, groups, or events on Facebook to promote your efforts, and start planning a fundraising event! You can find
may fundraising tips at this link [hyperlink “link” to the fundraising tips section of your website], or visit RelayForLife.org.

We are truly thankful that we have dedicated people like you helping save lives from cancer. Have a wonderful Thanksgiving!
[Event Coordinator]
[Event Name]


Holiday Message - Hardcoded for Jan 3rd 2011
Happy New Year from Relay For Life
Happy New Year, [First Name]!

From all of us at the American Cancer Society Relay For Life , we’d like to be among the first to wish you a happy and healthy
2011! This year’s [Event Name] may still seem like a long way away, but it will be here quicker than you know it.
So while we’re all in the spirit of making New Year’s resolutions, here’s a suggestion:
Will you commit to making time at least two days a month to focus on your fundraising efforts for this year’s Relay For Life
event? It can as little as 15 minutes to update your page and send a round of emails asking for support, which will no doubt put
you on the path to being one of our top fundraisers this year.
Log into your Participant Center, and let today be your first day to try out your newest New Year’s resolution by asking for a
donation from a few of your friends.
We hope 2011 is your best year yet, and our best year ever for Relay For Life!
[Event Coordinator]
[Event Name]
Add trademark to all references of American Cancer Society Relay For Life
                                              Post Event Community Email Content



Engagement Email - Post event - Relive Relay For Life, and double your dollars

Dear [First Name],

Thank you so much for participating in this year’s American Cancer Society [Event Name]!

We've posted photos from this year's event on our Web site [link to page where you have uploaded photos or created links to Web
sites where photos and/or videos have been posted]. Check them out! If you have any great photos to share, please send us a
link to them.

Thank you again for your hard work and dedication this year. In a couple of weeks you will be receiving via email a survey
regarding your Relay For Life experience from our National Relay Volunteer Advisory team. We would appreciate if you could
share your Relay feedback by completing this survey. Your opinions and comments will help us provide the best experience for
local cancer survivors and caregivers.



Please collect those outstanding donations!

Were there people who promised to donate but just didn’t get around to it? Log into your Participant Center and email them now,
update them on our Relay For Life event, and tell them their donation is still welcome. And while you’re at it, update your Web
page so they can see a photo of you at this year’s event.

Remind your donors about matching gifts!
In a final thank you to your donors, remind them to ask their employer if they will match their gift to the American Cancer Society.
Matching gifts are any easy way to double your Relay For Life dollars!

Congratulations to our top fundraisers

Click here [link to page listing top teams and top individual fundraisers] to see this year’s top fundraising teams and individuals –
as of right now. If you continue your fundraising, your name might be added to the list!

If you have more offline donations to turn in, please send them – by [insert deadline] – to: American Cancer Society, RE: RFL of
xxxx, street address, city, state, ZIP.

Congratulations on a wonderful Relay For Life!
[EVENT COORDINATOR NAME]
[EVENT NAME]

Tobacco kills. Smoking can damage almost every organ in your body and is a known cause of at least 15 different types of
cancer. The risks for cancer aren't limited to cigarettes. Cigars, pipes, chewing tobacco, and the smokeless tobacco called snuff
are all linked to cancer. For help quitting, call the American Cancer Society at 1-800-227-2345.
___________________________________________________________________________________
Engagement Email - Post event - Keep the momentum going
Dear Melissa,
Thank you for lending your time and energy to the fight against cancer by joining us for your American Cancer Society’s Relay For
Life®.

We hope you were as inspired as we were by this night of fellowship, remembrance, and hope. With the money raised at Relay
For Life, we are working toward an important goal – saving lives from cancer.
Just because the Relay For Life event has passed doesn’t have to stop us from pushing our fundraising totals one step higher,
though!

You still have access to your Participant Center where you can send an email to family friends, and coworkers who haven’t yet
donated in support of your efforts. Post a photo of your Relay For Life event on your Web page, so they can see what it was like,
and describe the highlights of your event.
We hope you’ll build on the momentum we created at this year’s Relay For Life, and make one last push for donations. Log in to
your Participant Center now!

And don’t forget to ask ALL of your donors to check with their employers to see if they’ll match a gift to your Relay For Life efforts!
Visit matchinggifts.com/acs for more information!



Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]
                                                    Engagement College Email Content



Engagement Email 1
Engagement Email 1 - Four easy ways to kick-start your Relay For Life fundraising

Hey [First Name]!




Log in to your Participant Center now and follow these four quick steps to kick-start your Relay For Life fundraising this year:




3. Use Facebook! Add the Boundless Fundraising application, and create a group, event, or page for your fundraising efforts!
4. Make use of the "Where the Dollars Go" page [hyperlink the page] so your donors know how their dollars will be spent.




[EVENT COORDINATOR NAME]
[EVENT NAME]
[EMAIL ADDRESS]




__________________________________________________________________________________
Engagement Email 2
Engagement Email 2 - Seize the moment
[First Name],




The money you raise is helping save lives and create a world with less cancer and more birthdays. Thank you!
[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 2a
Engagement Email 2A- Strength in numbers
[First Name],
Team captains<<<



Thank you and good luck with your recruiting!
[EVENT COORDINATOR NAME]
[EVENT NAME]




__________________________________________________________________________________
Engagement Email 3
Engagement Email 3 - How your Relay For Life story can inspire others
[First Name],




Log in to your Participant Center now, and send at least six emails today.>>>>



Log in to your Participant Center now, and update your page today. >>>>
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 4
Engagement Email 4 - Sometimes your friends need a friendly reminder

[First Name],
Thank you and good luck!

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 5
Engagement Email 5 - Relay For Life fundraising tips just for you

[First Name],




We'll see you soon at this year's Relay For Life.
Relay on!

[EVENT COORDINATOR NAME]
[EVENT NAME]




__________________________________________________________________________________
Engagement Email 6
Engagement Email 6 - 10 things to do in less than 10 minutes

[First Name],




10. Update your personal page with "why you Relay."
9. Log in to your Personal Participant Center, and send 10 emails to 10 friends.
8. Invite a survivor and/or caregiver to join your team.
7. Make a personal donation to your Relay For Life fundraising efforts this year.
6. Invite others to join your team. You cannot do it alone!



4. Keep in mind that walking the track for 12 hours is good for you!
3. Remember: You are making a difference in the fight against cancer.
2. Celebrate. Remember. Fight Back.®
1. Have FUN!
Keep up the great work. Together, we can help save lives and create a world with less cancer and more birthdays!

Relay On!

[insert your name, position, contact info]




Engagement Email 7
Engagement Email 7 - An Email a Day Can Save Lives
[First Name],




Log into your Participant Center, and send your first email today.
>>>>




Log into your Participant Center, and send an email today. Then send at least one more a day for the next week.
>>>>



Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 8
 Engagement Email 8 - Relay For Life goes social
[First Name],




Added bF<<<<




>>>> Not added bF<<<<
 [FUNDRAISE WITH FACEBOOK IMAGE]
>>>>
See you soon! Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]




Engagement Email 9
Engagement Email 9 - Turn $50 into $100 - here's how
[First Name],




Log into your Participant Center, and email everyone who has donated to you already asking them to help you double their gift.
Thank you! We'll see you in a couple weeks!

[EVENT COORDINATOR NAME]
[EVENT NAME]



__________________________________________________________________________________
Engagement Email 10 - It's time to up the ante!
Engagement Email 10 - It's time to up the ante!
[First Name],



That week, we saw a noticeable boost in donations, and we'd like to thank each one of you who took part in our "challenge."




Thank you so much for joining Relay For Life this year - we are truly honored to have your support.
We'll see you next weekend!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
                                                    Engagement College Email Content



Engagement Email 1
Engagement Email 1 - Four easy ways to kick-start your Relay For Life fundraising

Hey [First Name]!

Congratulations! You have just registered to be a part of the biggest thing on campus! By signing up on the American Cancer Society Relay
For Life of [insert school name] Web site [hyperlink "website" to your Relay homepage], you've taken your first step to becoming a top Relay
For Life fundraiser and fighting back against cancer!
Log in to your Participant Center now and follow these four quick steps to kick-start your Relay For Life fundraising this year:
1. Update your personal Web page with a photo and story of why you've chosen to Relay, and create a personalized URL for your Relay
Web page.
2. Import your email contacts, and send messages to everyone you know! You have the ability to see who has viewed your emails, as well
as how many times they've opened them!
3. Use Facebook! Add the Boundless Fundraising application, and create a group, event, or page for your fundraising efforts!
4. Make use of the "Where the Dollars Go" page [hyperlink the page] so your donors know how their dollars will be spent.

Thank you for helping to create a world with less cancer more birthdays [hyperlink the youtube video for birthday campaign commercial].
Good luck!

[EVENT COORDINATOR NAME]
[EVENT NAME]
[EMAIL ADDRESS]



Except for quitting smoking, the best way to cut your risk of cancer is to achieve and maintain a healthy weight, to be physically active on a
regular basis, and to make healthy food choices. The evidence for this is strong: Each year, about 570,000 Americans die of cancer, and
fully one-third of these deaths are linked to poor diet, physical inactivity, and carrying excess weight.
__________________________________________________________________________________
Engagement Email 2
Engagement Email 2 - Seize the moment
[First Name],
Do you remember your parents telling you that the early bird gets the worm? They were right! By signing up early for this year's American
Cancer Society Relay For Life, you've put yourself in a great position to reach your fundraising goal and make a real impact in the fight
against cancer.
Added BF<<<And now that you've added the Boundless Fundraising application to your Facebook page, be sure to use it to spread the word
about your Relay For Life fundraising efforts to all of your friends on Facebook. It's an easy way to get the word out fast to your entire
network of friends.
Log into Facebook today, and post a status update using the application. You'll be surprised who might end up supporting your efforts once
you do!>>>
Not added BF<<<And don't forget that you can also fundraise through Facebook. Add the Boundless Fundraising application to your
Facebook page today!
Once you do, you can send status updates that include links directly to support your Relay For Life fundraising efforts - a quick and easy
way to get the word out to your entire network of friends!>>>
The money you raise is helping save lives and create a world with less cancer and more birthdays. Thank you!
[EVENT COORDINATOR NAME]
[EVENT NAME]
You could double your gifts through matching gifts. Many people don't realize that their employers will match gifts made to the American
Cancer Society. In some cases, you can turn your $100 donation into $200 just by filling out a simple form. Check online by visiting
matchinggifts.com/acs

Engagement Email 2a
Engagement Email 2A- Strength in numbers
[First Name],
What will you remember at the end of this year? Going to class? Writing research papers? Cramming late at night for finals? At the end of
the day, is that also what you want others to remember when they think of you? Instead, how about a commitment to help create a world
with less cancer and more birthdays? Now that's a great idea!



You can make a huge impact by yourself, but just think of the impact you can make if you recruit even more people to help you on the
American Cancer Society's lifesaving mission. Invite your friends, family members, classmates, professors, and administrators to sign up for
this year's America Cancer Society Relay For Life. For those who can't join you, ask them to support you with a donation.

Send them an email from your Participant Center, and invite them to join your team. Log in to your Participant Center now, and send
messages to at least 10 people today! I challenge you to send at least one email a day, and I am sure you'll be amazed with the results!
Team captains<<<
As a Relay For Life team captain, be sure to encourage ALL of your team members to extend these invitations today. A quick reminder
message from you could go a long way!>>>>
Thank you and good luck with your recruiting!
[EVENT COORDINATOR NAME]
[EVENT NAME]

Smoking accounts for at least 30 percent of all cancer deaths and is the most preventable cause of death in the United States. If you want
help quitting, call the American Cancer Society at 1-800-227-2345.
__________________________________________________________________________________
Engagement Email 3
Engagement Email 3 - How your Relay For Life story can inspire others
[First Name],
I bet you have big dreams for what you'll do after graduation. The American Cancer Society has a big dream, too - to create a world with less
cancer and more birthdays.

Updated page<<<Now that you've updated your Relay For Life Web page, it's time to send it to anyone and everyone you know. Chances
are, all of your friends, classmates, and family members have been affected by cancer in some way. When you let them know how and why
your fighting back against the disease, they're likely to be inspired to support your efforts with a donation.
Log in to your Participant Center now, and send at least six emails today.>>>>
Not updated page<<<Sharing that reason with people can make the difference between whether they donate or not. We hope you'll share
your reason to Relay with everyone you know by personalizing your Web page.
Log in to your Participant Center now, and update your page today. >>>>
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
American Cancer Society Road to Recovery® volunteers are providing a lifesaving service: driving cancer patients to and from their
treatments. If you would like to offer your help, or request help, please call us anytime, day or night, at 1-800-227-2345.

Engagement Email 4
Engagement Email 4 - Sometimes your friends need a friendly reminder

[First Name],

Sometimes asking twice is all it takes to motivate your friends, family members, or classmates to make a donation to the American Cancer
Society Relay For Life®. We all get lots of emails, and sometimes it's difficult to "cut through the clutter."

Log in to your Participant Center, and gently remind your friends that you are counting on their support to help you create a world with less
cancer and more birthdays.



Added BF<<<And while you're at it, be sure to spread the word to all your friends and family on Facebook about the Boundless Fundraising
application. Log into Facebook today, and post a status update using the application. When you do, your friends and family on Facebook will
be able to donate directly from Facebook to support your fundraising efforts for this year's Relay For Life! >>>
Not added BF<<<And don't forget that you can also ask for donations using Facebook. Add the Boundless Fundraising application to your
Facebook page today!
Once you do, you can send status updates that include links directly to support your Relay For Life fundraising efforts - a quick and easy
way to get the word out to your entire network of friends!>>>

Thank you and good luck!

[EVENT COORDINATOR NAME]
[EVENT NAME]



Sometimes you just need to connect with someone who has "been there." The American Cancer Society Cancer Survivors Network® is an
online community for cancer survivors and their family and friends where people can connect to others who have been through the cancer
experience. Visit csn.cancer.org to learn more, be inspired by people's stories, and even share your own story.

Engagement Email 5
Engagement Email 5 - Relay For Life fundraising tips just for you

[First Name],

These days, you have more options than ever to get the word out about your fundraising efforts for the American Cancer Society Relay For
Life®.

With blogs and social networks like Facebook, Twitter, and myspace linking people across the "virtual" world, you have a wide variety of
channels at your fingertips to help you fight back against cancer.

Here's a tip: Log in to your Participant Center, and create a personalized URL today. Then add it to your email signature, and send it out via
your social networks. It's a quick and easy way to spread the word about your participation in Relay For Life and get friends to visit your page
- and it's virtually guaranteed to boost your fundraising efforts.

We'll see you soon at this year's Relay For Life.
Relay on!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Don't think you have time for a workout? Many people don't know that they can benefit from small amounts of moderate activity throughout
the day. Regular physical activity is easier to fit in than you may realize and can help lower your lifetime risk for cancer. To learn more, visit
cancer.org/Healthy.
__________________________________________________________________________________
Engagement Email 6
Engagement Email 6 - 10 things to do in less than 10 minutes

[First Name],

The countdown has officially begun - not for the last day of classes, but for the American Cancer Society Relay For Life! With our event a
little more than a month [you may send this email earlier if you wish] away, let's get to our Relay For Life Top 10 To Do List. And don't
worry, you can do all 10 things in less than 10 minutes!

10. Update your personal page with "why you Relay."
9. Log in to your Personal Participant Center, and send 10 emails to 10 friends.
8. Invite a survivor and/or caregiver to join your team.
7. Make a personal donation to your Relay For Life fundraising efforts this year.
6. Invite others to join your team. You cannot do it alone!
5. Log in to your Personal Participant Center, and send emails to everyone who hasn't yet donated to you! Sometimes it takes two or even
three emails before a donation is made!
4. Keep in mind that walking the track for 12 hours is good for you!
3. Remember: You are making a difference in the fight against cancer.
2. Celebrate. Remember. Fight Back.®
1. Have FUN!
Keep up the great work. Together, we can help save lives and create a world with less cancer and more birthdays!

Relay On!

[insert your name, position, contact info]


Help promote the American Cancer Society, the official sponsor of birthdays®, with our free mobile application for iPhone and iPod Touch.
The app, created by Welikesmall, is the first mobile application of its kind to offer interactive birthday cake animation and the ability to track
friends' birthdays, send customized greetings, and join the Society's movement to create a world with less cancer and more birthdays. Learn
more. [Make 'Learn More' a link to:
http://www.cancer.org/docroot/MED/content/MED_2_1x_American_Cancer_Society_Launches_More_Birthdays_Mobile_App.asp?sitearea=
MED]

Engagement Email 7
Engagement Email 7 - An Email a Day Can Save Lives
[First Name],

You signed up for the American Cancer Society Relay For Life® because you know you have the power to provide hope and comfort to
everyone facing the disease. Every dollar you raise through Relay For Life helps create a world with less cancer and more birthdays.
No emails sent<<<<We're just a little more than a month away from this year's [EVENT NAME]. Can you commit to sending at least one
email a day for the next week to your friends, family members, and classmates asking for their support?

Log into your Participant Center, and send your first email today.
>>>>

Emails sent<<<<As you've most likely discovered, the quickest and easiest way to collect donations is by sending emails. We're just a little
more than a month away from this year's [EVENT NAME]. Can you commit to sending at least one email a day for the next week to your
friends, family members, and coworkers asking for support?
Log into your Participant Center, and send an email today. Then send at least one more a day for the next week.
>>>>
If each one of us takes this one small step, we could take the success we're already seeing for this year's Relay For Life even higher - and
save more lives. We can't thank you enough for choosing to Relay this year.
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
The best defense against cancer is finding it early, when it is easiest to treat. Learn more about which cancer screening tests you and your
loved ones should be getting - and when - at cancer.org/Heathly/FindCancerEarly

Engagement Email 8
 Engagement Email 8 - Relay For Life goes social
[First Name],
Are you using social media to spread the word that you're fundraising for the American Cancer Society Relay For Life? When you update
your Facebook status, post to Twitter, or update your Relay For Life blog, you are helping to save lives and create a world with less cancer
and more birthdays!
Attention Tweeters! Be sure to create a personal URL for your Relay For Life personal Web page and tweet it! Most URLs are about 50
characters, which leaves you with 90 characters to share your reason for fighting back against cancer.
Added bF<<<<
Since you've already added the Boundless Fundraising badge to your Facebook profile, log into your Facebook account and update your
status so ALL of your Facebook friends know about your fundraising progress. Make sure to tell them how EASY it is to donate directly from
Facebook.

You may even want to start a status update countdown. Update it weekly and then daily the week before this year's walk. Try something like:
[First Name Last Name] is still fundraising for Relay For Life. I have only 3 more weeks to reach my goal of $xx. Please support me with a
donation today to help save lives from cancer!
>>>> Not added bF<<<<
Did you know that most fundraising happens in the last few weeks before Relay For Life? That means now! Increase your chances of
reaching - and exceeding - your goal by adding the Boundless Fundraising application to your Facebook page.
Add Boundless Fundraising today! Once you do, you'll get full access to the application including the ability to push status updates to your
networks of friends, and we'll send newsfeeds to your friends to keep them up-to-date on your fundraising between now and the Relay For
Life event!
 [FUNDRAISE WITH FACEBOOK IMAGE]
>>>>
See you soon! Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]
Countless Americans who have never had cancer and 11 million who have are celebrating another birthday this year thanks to our focus on
saving lives. As the largest private funder of cancer research, the American Cancer Society has played a role in nearly every major cancer
breakthrough in recent history.

Engagement Email 9
Engagement Email 9 - Turn $50 into $100 - here's how
[First Name],
As we head into these last couple of weeks before the big night, we wanted to make sure that you knew of a quick and easy way to double
your fundraising for this year's American Cancer Society Relay For Life.
Ask all of your donors who work - even part time - to check with their employers to see if they will match their gift to the American Cancer
Society. They can even check online by visiting matchinggifts.com/acs. Many donors never think to ask their employers, so a friendly
reminder can go a long way toward boosting your donations.
Log into your Participant Center, and email everyone who has donated to you already asking them to help you double their gift.
Thank you! We'll see you in a couple weeks!

[EVENT COORDINATOR NAME]
[EVENT NAME]
The best defense against cancer is finding it early, when it is easiest to treat. Learn more about which cancer screening tests you and your
loved ones should be getting, and when at cancer.org/Healthy/FindCareEarly.
__________________________________________________________________________________
Engagement Email 10 - It's time to up the ante!
Engagement Email 10 - It's time to up the ante!
[First Name],
A few weeks ago, we made a simple request of our Relayers: Send an email a day for one week asking friends, family members, and
classmates to make a donation to support your American Cancer Society Relay For Life fundraising efforts.
That week, we saw a noticeable boost in donations, and we'd like to thank each one of you who took part in our "challenge."
With just FIVE days left until this year's [EVENT NAME], we'd like to try it one more time and up the ante! Can you commit to sending at
least three emails a day every day between now and the night of the Relay For Life event? It's a little bit of effort that can truly go a long way
in helping save lives from cancer. As you're sending emails, be sure to share how every donation helps. [make 'how every donation helps' a
hyperlink to the Your Dollars At Work page on your Relay site]
Thank you so much for joining Relay For Life this year - we are truly honored to have your support.
We'll see you next weekend!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]

The American Cancer Society provides free services to help cancer patients overcome daily challenges: transportation to treatment, lodging
near treatment centers, guidance through every step of the cancer experience, and information to help them make decisions about their
care. If you know someone who needs help, have them to call us anytime, day or night, at 1-800-227-2345.
                                                    Recruitment College Email Content



Recruiting Email 1
Recruiting Email 1 - Sometimes, the early bird gets bragging rights; be the first to sign up

    Welcome back to the American Cancer Society Relay For Life, [First Name]!




Questions? Email [insert email address] for more info.



[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 2
Recruiting Email 2 – A special invitation for Relay For Life participants

[First Name],




·       Helping people stay well by educating and empowering them to find the disease early when it’s easiest to treat



·    Finding cures through groundbreaking research
·    Fighting back by helping pass laws that defeat cancer and rallying communities to join the fight
Want to make an even bigger difference? Sign up for this year’s Relay For Life today.
We hope you can join us for another unforgettable night, where we'll come together to celebrate, remember, and fight back!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 3
Recruiting Email 3 - Relay For Life: It’s easier and more addictive than Facebook
[First Name],




Sign up today, and join the world’s largest movement to end cancer! Learn more at RelayForLife.org.

[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 4
Recruiting Email 4 - 11 million reasons to celebrate
Dear [First Name],




We’ve yet to hear from you this year, but we sincerely hope you can join us for what’s always a moving and unforgettable event.
Sign up today!




[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 5
Recruiting Email 5 - Time sensitive information about this year’s Relay For Life

First Name],

Time is running out!



This year’s American Cancer Society [EVENT NAME] is just a month away, but fortunately you’ve still got plenty of time to get involved.

Sign up today.
Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]




Recruiting Email 6
Recruiting Email 6 - All we’re missing is you
Hi [First Name],




Sign up today for this year’s Relay For Life!




We hope to see you at Relay For Life!

[EVENT COORDINATOR NAME]
[EVENT NAME]
                                                     Recruitment College Email Content



Recruiting Email 1
Recruiting Email 1 - Sometimes, the early bird gets bragging rights; be the first to sign up

Welcome back to the American Cancer Society Relay For Life, [First Name]!

We wanted you to be the first to know that our 2011 Relay For Life event is coming soon and the new Web site is already up and open for
registration!
You know what they say about the early bird – so sign up now, and get a leg up on recruiting your team and all your phenomenal
fundraising efforts! The sooner you sign up, the sooner we can email you updates and tips to ensure a successful – and did we mention
crazy fun – Relay For Life 2011!

Don’t forget to ask friends, family members, and classmates to join your team or even begin their own! If you’ve graduated (congrats!) and
can’t make it back for this year’s event, please forward this email on to a previous team member who you think would make a fantastic
addition to the Relay For Life family – help keep your legacy strong! After you’ve done that, check out RelayForLife.org and find a
community event near you!

THANK YOU for everything you've done – and will continue to do – on behalf of the American Cancer Society’s efforts to save lives and
create a world with less cancer and more birthdays.

Questions? Email [insert email address] for more info.



[EVENT COORDINATOR NAME]
[EVENT NAME]



Skin cancer is becoming more common, especially among young people. Wear sunscreen when you are outdoors and avoid tanning beds
and sunlamps. Learn more at cancer.org/CancerCauses/SunandUVExposure.

Recruiting Email 2
Recruiting Email 2 – A special invitation for Relay For Life participants

[First Name],
When you get involved with the American Cancer Society Relay For Life®, you are helping save lives and create a world with less cancer and
more birthdays! As a past participant of Relay For Life, we’d like to extend a special invitation for you to sign up online today for this year’s
[Event Name].
Cancer has affected nearly all of us in some way, either personally or through the struggle of a loved one. The time and energy you put into
Relay For Life allows the American Cancer Society to keep:

·      Helping people stay well by educating and empowering them to find the disease early when it’s easiest to treat
·      Helping people get well by assisting patients and their caregivers in making decisions about their care and overcoming obstacles in
their personal fight
·      Finding cures through groundbreaking research
·      Fighting back by helping pass laws that defeat cancer and rallying communities to join the fight
Want to make an even bigger difference? Sign up for this year’s Relay For Life today.
We hope you can join us for another unforgettable night, where we'll come together to celebrate, remember, and fight back!
Sincerely,

[EVENT COORDINATOR NAME]
[EVENT NAME]
Check out the American Cancer Society’s new national movement to inspire women to put their health first and make healthy lifestyle
choices that can help prevent at ChooseYou.com.

Recruiting Email 3
Recruiting Email 3 - Relay For Life: It’s easier and more addictive than Facebook
[First Name],

Remember when the addition of news feed rocked the world? Check out the American Cancer Society Relay For Life news feed at [website],
and see who's signed up for our party with a purpose! This amazing overnight event celebrates cancer survivors, remembers those we have
lost, and fights back against the disease. It'll be held on [insert date] at [insert location.] - it's a night you won't want to miss! [Include a link
to Facebook event page, if you have one!]

As a Relayer, you’re encouraged to raise at least $100, but the tools you’ll get when you register online will make it easy to raise much more
than that. You can even link your Facebook account to your fundraising effort.

Once you’re registered, you get your own Web page, After you personalize your page and send out your emails, you’ll be a fundraising
dynamo!

Sign up today, and join the world’s largest movement to end cancer! Learn more at RelayForLife.org.

[EVENT COORDINATOR NAME]
[EVENT NAME]



Sometimes you just need to connect with someone who has “been there.” The American Cancer Society Cancer Survivors Network® is an
online community where cancer survivors, their family members, and friends can connect with others who have been through the cancer
experience. Visit csn.cancer.org to learn more, be inspired by people’s stories, and even share your own experience.

Recruiting Email 4
Recruiting Email 4 - 11 million reasons to celebrate
Dear [First Name],
Every year at the American Cancer Society Relay For Life®, we kick off the evening with our Survivors Lap. As we watch the cancer
survivors make their way around the track, we celebrate their individual victories and are reminded of the AMAZING progress we’re making
together in our efforts to save lives from cancer. In fact, 11 million cancer survivors will celebrate another birthday this year, thanks to the
work we’re accomplishing together. That is something to celebrate!

We’ve yet to hear from you this year, but we sincerely hope you can join us for what’s always a moving and unforgettable event.
Sign up today!
Our Relay For Life event is just [insert number of days, months or weeks] away, but there’s still time to join a team or organize your own. Get
started today!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Together with our supporters, the American Cancer Society is fighting for every birthday threatened by every cancer in every community.
Find out how you can help create a world with more birthdays and give people facing cancer more candles to light. Call 1-800-227-2345 or
visit morebirthdays.com. {[First Name] please link morebirthdays.com to: http://morebirthdays.com/morebirthdays/]]

Recruiting Email 5
Recruiting Email 5 - Time sensitive information about this year’s Relay For Life

First Name],

Time is running out!



This year’s American Cancer Society [EVENT NAME] is just a month away, but fortunately you’ve still got plenty of time to get involved.

Sign up today.

Once you do, you’ll have immediate access to all of our online tools that make asking for donations easier than ever. And you’ll be able to
fundraise with Facebook, using the Boundless Fundraising application!
Whether you’ve experienced cancer firsthand or through the struggle of a loved one, we know that your reason for joining Relay For Life is as
unique as your own story. Every dollar you raise truly makes a difference, and helps the American Cancer Society continue its efforts to save
lives by helping people stay well and get well, by finding cures, and by fighting back.

Shout it from the Twitter mountaintops – you’re fighting cancer and your followers can help! Tweet it, put it as your status, write that epic
blog, update your profile on LinkedIn, or make a youtube video explaining your dedication. Get creative!! Feeling inspired? Filled with the
power of purple? Join us again to fight cancer!

Sincerely,



[EVENT COORDINATOR NAME]
[EVENT NAME]

 Smoking accounts for at least 30 percent of all cancer deaths, and it is the most preventable cause of death in the United States. If you or
someone you loves smokes, call your American Cancer Society anytime, day or night, at 1-800-227-2345. We can increase your chances of
quitting for good.

Recruiting Email 6
Recruiting Email 6 - All we’re missing is you
Hi [First Name],

As you know, the American Cancer Society [EVENT NAME] is just around the corner on [EVENT DATE]. So far, [number of teams] teams
and [number of participants] people have signed up online, but we're missing one thing – you!

Your past participation in Relay For Life has made a real impact in our efforts to create a world with less cancer and more birthdays, and we
hope you’ll join us again for another unforgettable night of celebrating, remembering, and fighting back.

Sign up today for this year’s Relay For Life!



If you’ve signed up online before, you know that [days til event] days is plenty of time to get the word out to all of your friends, family
members, and coworkers about why you support the American Cancer Society and to ask for donations. Raising money is a breeze with the
online tools you have in your Participant Center, and social networking sites like Facebook make it even easier.

We hope to see you at Relay For Life!

[EVENT COORDINATOR NAME]
[EVENT NAME]

Having cancer is hard. Finding help shouldn’t be. The American Cancer Society provides free temporary lodging at Hope Lodge® facilities to
patients and their caregivers who must travel far from home to get quality cancer treatment. To find out if there is a Hope Lodge in your area
and learn more about this resource, call the American Cancer Society toll free at 1-800-227-2345 or visit cancer.org/hopelodge.
                                             Holiday College Email Content



Holiday Message - Hardcoded for Nov 22nd 2010
Giving Thanks from Relay For Life


Greetings, [First Name!


Every year, we are reminded to be thankful for everything we have in life.


At the American Cancer Society Relay For Life, we are thankful for your commitment and enthusiasm in the fight
against cancer. Thanks to your efforts working with the Society, 11 million cancer survivors in the United States will
be celebrating another Thanksgiving this year.


What are you thankful for? Login to your Participant Center, and update your personal web page with everyone and
everything you are thankful for this year. Then, send an email to your family, friends, and coworkers and ask them to
support you in your fundraising goal for Relay For Life.


Create fan pages, groups, or events on Facebook to promote your efforts, and start planning a fundraising event!
You can find may fundraising tips at this link [hyperlink “link” to the fundraising tips section of your website], or visit
RelayForLife.org.

We are truly thankful that we have dedicated people like you helping save lives from cancer. Have a wonderful
Thanksgiving!


[Event Coordinator]
[Event Name]


Holiday Message - Hardcoded for Jan 3 2011
Happy New Year from Relay For Life


Happy New Year, [First Name]!


We hope you’ve had a great holiday season and that you’re excited to start the New Year right!


As you come up with your list of New Year’s resolutions, will you commit to making time at least two days a month to
focus on your fundraising efforts for this year’s American Cancer Relay For Life? It can be as little as 15 minutes to
update your page and send a round of emails asking for support, which will no doubt put you on the path to being one
of our top fundraisers this year.

Log into your Participant Center, and let today be your first day to try out your newest New Year’s resolution by
asking for a donation from a few of your friends.


Thank you for your dedication to Relay For Life and helping save lives from cancer!


[Event Coordinator]
[Event Name]
                                                  Post Event College Email Content



Engagement Email - Post Event - Relive Relay For Life, and double your dollars

Dear [First Name],

Thank you so much for participating in this year’s American Cancer Society [Event Name]!

We've posted photos from this year's event on our Web site [link to page where you have uploaded photos or created links to Web
sites where photos and/or videos have been posted]. Check them out! If you have any great photos to share, please send us a link
to them.

Thank you again for your hard work and dedication this year. In a couple of weeks you will be receiving via email a survey regarding
your Relay For Life experience from our National Relay Volunteer Advisory team. We would appreciate if you could share your Relay
feedback by completing this survey. Your opinions and comments will help us provide the best experience for local cancer survivors
and caregivers.

Please collect those outstanding donations!

Were there people who promised to donate but just didn’t get around to it? Log into your Participant Center and email them now,
update them on our Relay For Life event, and tell them their donation is still welcome. And while you’re at it, update your Web page,
so they can see a photo of you at this year’s event.

Remind your donors about matching gifts!
In a final thank you to your donors, remind them to ask their employer if they will match their gift to the American Cancer Society.
Matching gifts are any easy way to double your Relay For Life dollars!

Congratulations to our top fundraisers

Click here [link to page listing top teams and top individual fundraisers] to see this year’s top fundraising teams and individuals – as
of right now. If you continue your fundraising, your name might be added to the list!

If you have more offline donations to turn in, please send them – by [insert deadline] – to: American Cancer Society, RE: RFL of
xxxx, street address, city, state, ZIP.

Congratulations on a wonderful Relay For Life!
[EVENT COORDINATOR NAME]
[EVENT NAME]

Tobacco kills. Smoking can damage almost every organ in your body and is a known cause of at least 15 different types of cancer.
The risks for cancer aren't limited to cigarettes. Cigars, pipes, chewing tobacco, and the smokeless tobacco called snuff are all linked
to cancer. For help quitting, call the American Cancer Society at 1-800-227-2345.

Engagement Email - Post Event - Keep the momentum going
Dear Melissa,
Thank you for lending your time and energy to the fight against cancer by joining us for your American Cancer Society’s Relay For
Life®.

We hope you were as inspired as we were by this night of fellowship, remembrance, and hope. With the money raised at Relay For
Life, we are working toward an important goal – saving lives from cancer.
Just because the Relay For Life event has passed doesn’t have to stop us from pushing our fundraising totals one step higher,
though!

You still have access to your Participant Center, where you can send an email to friends and family who haven’t yet donated in
support of your efforts. Post a photo of your Relay For Life event on your Web page, so they can see what it was like, and describe
the highlights of the event.
We hope you’ll build on the momentum we created at this year’s Relay For Life, and make one last push for donations. Log in to
your Participant Center now!
And don’t forget to ask ALL of your donors to check with their employers to see if they’ll match a gift to your Relay For Life efforts!
Visit matchinggifts.com/acs for more information!

Thank you again for your support. It is truly appreciated.

Sincerely,
[EVENT COORDINATOR NAME]
[EVENT NAME]

Engagement Email - Post Event - This year’s Relay totals are in!
Dear Melissa,
The totals are in, and the number is huge!



This year’s American Cancer Society Relay For Life® of XXXX raised an astonishing [insert $ amount] in the fight against cancer.
We couldn’t have done it without the support of participants like you, and particularly without the support of our top fundraisers!

Congratulations to the following participants who truly raised the bar for this year’s Relay For Life:

[insert top participants' names and link to their personal Web pages]

We’d also like to thank the sponsors who generously donated to make this year such a resounding success.

[insert sponsor list]

Online donations can be made on the site through mid-August, so if you know anyone who wanted to donate to you but just didn't get
around to it, email them now. Let them know how the event went, and post a photo of your Relay on your personal Web page so they
can get a feel for your experience.

Thank you again for your hard work and dedication this year. In a couple of weeks you will be receiving via email a survey regarding
your Relay For Life experience from our National Relay Volunteer Advisory team. We would appreciate if you could share your Relay
feedback by completing this survey. Your opinions and comments will help us provide the best experience for local cancer survivors
and caregivers.

[EVENT COORDINATOR NAME]
[EVENT NAME]




For cancer information anytime, day, or night, call the American Cancer Society at 1.800.227.2345, or visit online at cancer.org.

Engagement Email - Post Event - Team Captains’ Wrap Up Meeting Reminder
[First name],
Our wrap up team captains’ meeting is (xxx in xxxx)

We hope you can make it, but in case you are unable to attend, please send a team member to get any information that you will
miss. We will be discussing how the event went. If you have any questions, please feel free to contact us via email.
Thank you again for your hard work and dedication this year. In a couple of weeks you will be receiving via email a survey regarding
your Relay For Life experience from our National Relay Volunteer Advisory team. We would appreciate if you could share your Relay
feedback by completing this survey. Your opinions and comments will help us provide the best experience for local cancer survivors
and caregivers.

[EVENT COORDINATOR NAME]
[EVENT NAME]

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:12
posted:8/30/2011
language:English
pages:50